Sr Graphic Designer

📍 Job Overview

Job Title: Sr Graphic Designer

Company: Knitwell Group

Location: New York, NY, United States

Job Type: Full time

Category: Creative & Media / Art & Design

Date Posted: 2026-08-20

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Drive brand enhancement through creative conceptualization and execution of seasonal fashion campaigns within the retail industry.

• Develop compelling visual presentations and provide comprehensive support for editorial shoots, from pre-production to post-production.

• Specialize in print design for direct mail and catalog collateral, ensuring brand consistency and aesthetic appeal.

• Collaborate effectively with cross-functional teams, including other designers, copywriters, and marketing professionals, to deliver integrated creative solutions.

📝 Enhancement Note: This role is specifically tailored for a designer with a strong background in the fashion/retail sector, emphasizing seasonal campaign development and print collateral. The "Sr" title suggests a need for independent conceptualization and project ownership, alongside collaborative capabilities.

📈 Primary Responsibilities

• Conceptualize, develop, and execute creative seasonal campaigns from initial concept to final creative deliverables, aligning with brand strategy and fashion trends.

• Create compelling presentations to effectively communicate creative concepts and rationale to stakeholders.

• Design high-quality print collateral, including direct mail pieces and catalog layouts, ensuring adherence to brand guidelines and production standards.

• Offer strategic and thoughtful creative solutions to briefs and projects, demonstrating an understanding of marketing objectives and target audience.

• Collaborate seamlessly with other designers, copywriters, and the marketing team to ensure cohesive and impactful campaign execution.

• Successfully manage multiple projects simultaneously in a fast-paced environment, prioritizing tasks and meeting deadlines.

• Maintain a positive and productive work environment while upholding high creative standards and fostering innovation.

• Ideate and create engaging social media content as required, adapting creative concepts for digital platforms.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative thinking, hands-on design execution across print and digital, and strong interpersonal skills for cross-functional collaboration within a retail marketing context.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communications, or a related field. Experience:

• 3-5 years of professional graphic design experience, with a significant portion within the fashion or retail industry, or equivalent experience at a creative agency serving these sectors. Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Mac OS.

• Strong design and typography skills, with a keen eye for visual hierarchy and aesthetic appeal.

• Proven ability to identify and curate fashion imagery and inspiration for creative concepts.

• In-depth knowledge of digital design principles and their application across various platforms.

• Demonstrated ability to clearly articulate and present creative ideas and strategies to diverse audiences.

• Experience in print design, specifically for direct mail and catalog collateral.

• Proven ability to manage multiple projects concurrently in a fast-paced, deadline-driven environment.

• Strong collaborative skills and experience working effectively within a team. Preferred Skills:

• Basic knowledge of motion design principles and software (e.g., After Effects) is a plus.

• Experience in conceptualizing and executing social media content.

• Familiarity with project management tools and methodologies.

📝 Enhancement Note: The emphasis on fashion/retail experience and specific print collateral (direct mail, catalog) indicates a need for a designer who understands the nuances of this industry. The mention of motion design as a plus suggests a forward-thinking approach to creative needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 years of relevant design experience, with a strong emphasis on fashion/retail campaigns.

• Demonstrations of creative conceptualization and execution, particularly for seasonal campaigns and brand storytelling.

• Examples of print collateral design, including direct mail pieces and catalog layouts, highlighting layout, typography, and imagery integration.

• Case studies or project examples illustrating the ability to translate creative briefs into impactful visual solutions.

• Evidence of digital design application and adaptability across various platforms. Process Documentation:

• Portfolio pieces should ideally demonstrate the design process, from initial concept development and mood boards to final polished deliverables.

• Highlight contributions to editorial shoot support (pre-production, post-production) where applicable, showcasing organizational and creative input.

• Include examples that illustrate collaboration with copywriters and marketing teams, demonstrating an understanding of integrated campaign development.

📝 Enhancement Note: For a Senior Graphic Designer role in fashion retail, the portfolio is critical. It must showcase not only aesthetic talent but also strategic thinking, understanding of the industry's specific needs (seasonal campaigns, print collateral), and the ability to execute across different media.

💵 Compensation & Benefits

Salary Range:

• The target salary range for this role is $75,000 - $90,000 USD per year. Benefits:

• Merchandise discount at select KnitWell Group brands, subject to brand-specific policies.

• Support for individual development and opportunities for career mobility within the KnitWell Group family of brands.

• Culture of giving back, including local volunteer opportunities, annual donation match, and philanthropic activities.

• Comprehensive medical, dental, and vision insurance.

• 401(k) retirement savings plan.

• Employee Assistance Program (EAP) for confidential support.

• Paid time off (PTO) and paid holidays. Working Hours:

• Standard working hours are typically 40 hours per week, with potential for flexibility depending on project needs and business demands.

📝 Enhancement Note: The salary range is competitive for a Senior Graphic Designer in New York City with 3-5 years of experience in the fashion/retail sector. The benefits package is robust, offering typical corporate perks alongside industry-specific discounts and community engagement opportunities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Retail. Knitwell Group operates brands like LOFT, focusing on modern, feminine, and versatile clothing for women. The company aims to empower self-expression and confidence through its apparel.

Company Size: Knitwell Group is a significant player in the retail landscape, suggesting a structured yet dynamic corporate environment. The specific team size for the design department is not detailed but is implied to be collaborative.

Founded: Information on the founding date of Knitwell Group or LOFT is not explicitly provided, but their established presence in the market indicates a mature brand with established processes.

Team Structure:

• The Senior Graphic Designer will likely be part of a broader creative or marketing team, potentially reporting to a Creative Director or Art Director.

• Collaboration is expected with other designers, copywriters, marketing managers, and potentially merchandising teams.

• The environment is described as "in-house brand in the fashion/retail space," suggesting a fast-paced, trend-driven, and deadline-oriented team dynamic. Methodology:

• Creative conceptualization and execution for seasonal fashion campaigns.

• Data-informed design decisions, potentially leveraging market trends and campaign performance insights.

• Emphasis on strong visual storytelling and brand consistency across all touchpoints.

• Collaborative workflow for idea generation, feedback, and final asset delivery.

Company Website: https://www.knitwellgroup.com/ (General Knitwell Group site; LOFT has its own brand site)

📝 Enhancement Note: Knitwell Group, through its brand LOFT, fosters a culture focused on empowering women through fashion. The operations within the creative team are geared towards fast-paced, trend-driven campaign development typical of the retail sector.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Sr" (Senior), indicating a mid-to-senior level position. It requires independent conceptualization, execution, and the ability to guide creative output, alongside strong collaborative skills. It's a step beyond entry-level design and positions the individual as a key contributor to brand visuals.

Reporting Structure: The Senior Graphic Designer likely reports to a Creative Director or Art Director within the marketing or brand creative department. They will work closely with copywriters and marketing teams.

Operations Impact: The role directly impacts brand perception, customer engagement, and sales through the creation of compelling visual assets for seasonal campaigns, direct mail, catalogs, and social media. High-quality design is crucial for driving customer interest and purchase decisions in the fashion retail space.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in fashion campaign development, print design, and potentially expand into motion graphics or digital design leadership.

• Leadership Potential: With proven success, there's potential to move into roles like Art Director or Creative Lead, mentoring junior designers and overseeing larger creative projects.

• Cross-Brand Exposure: As part of Knitwell Group, there may be opportunities to contribute to or learn about the creative strategies of other brands within the portfolio.

📝 Enhancement Note: The "Sr" title implies a significant level of autonomy and creative input. Growth potential likely involves moving into leadership roles within the creative department or specializing further in fashion brand visual strategy.

🌐 Work Environment

Office Type: The role is based in New York, NY, at the Times Square Tower. The description specifies a "Hybrid" work model, meaning a combination of in-office and remote work.

Office Location(s): Times Square Tower-ANN-New York, NY 10036. This is a prime Manhattan location, suggesting a dynamic and accessible urban work environment.

Workspace Context:

• The hybrid model indicates a need for efficient remote work setup and productive in-office collaboration.

• The office environment is expected to be professional and collaborative, typical of a corporate fashion retail setting.

• Access to necessary design software and hardware will be provided, aligned with industry standards.

• Opportunities for in-person brainstorming, team meetings, and direct interaction with marketing and creative colleagues.

Work Schedule: A standard 40-hour work week is indicated, but the fast-paced fashion retail environment may require flexibility and occasional extended hours to meet campaign deadlines. The hybrid nature allows for some autonomy in structuring the work week around required office days.

📝 Enhancement Note: The hybrid model in a major metropolitan hub like New York City offers a blend of work-life flexibility and essential in-person collaboration, crucial for creative roles that benefit from team synergy and direct feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will likely review applications and resumes for basic qualifications and experience.

• Portfolio Review: A key stage where candidates present their portfolio, showcasing relevant work in fashion/retail campaigns, print design, and digital applications. This is where creative conceptualization and execution are assessed.

• Hiring Manager Interview: Discussion with the hiring manager (e.g., Creative Director) to delve deeper into design philosophy, problem-solving skills, and cultural fit.

• Team/Cross-functional Interview: Meeting with potential collaborators (e.g., copywriters, marketing managers) to assess teamwork and communication skills.

• Potential Design Challenge: A short, timed design exercise or case study presentation to evaluate on-the-spot creative thinking and problem-solving abilities relevant to fashion retail briefs.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that directly align with the job description – fashion campaigns, print collateral (direct mail, catalogs), and digital applications.

• Showcase Process: For each project, briefly outline the brief, your role, the creative process (ideation, concept development), challenges faced, and the final outcome. Visuals of mood boards or initial sketches can be impactful.

• Quantify Impact: If possible, include metrics or results that demonstrate the success of your designs (e.g., increased engagement, improved conversion rates for campaigns).

• Highlight Collaboration: If a project involved significant teamwork, be prepared to discuss your contributions and how you collaborated with others.

• Prepare for Presentation: Be ready to walk through your portfolio verbally, articulate your design decisions, and answer questions about your creative approach.

Challenge Preparation:

• Understand the Brand: Thoroughly research LOFT and Knitwell Group's brand aesthetic, target audience, and recent campaigns.

• Practice Design Critiques: Be ready to analyze existing campaign visuals and offer constructive feedback and alternative solutions.

• Develop Rapid Concepts: Practice brainstorming and sketching ideas quickly based on hypothetical briefs.

• Articulate Strategy: Focus on explaining the "why" behind your design choices, linking them to business objectives and brand strategy.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. Candidates should prepare to not only show their work but also to articulate the strategic thinking and creative process behind it, especially concerning fashion retail marketing.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency is mandatory. This includes:

  • Adobe Photoshop: For image manipulation, retouching, and digital asset creation.
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe InDesign: For page layout, direct mail, and catalog design.

• Mac OS: Expertise in the operating system is required.

Analytics & Reporting:

• While not explicitly listed as a primary tool, understanding how design impacts campaign performance metrics (e.g., click-through rates, engagement) is beneficial. Familiarity with basic analytics dashboards might be advantageous. CRM & Automation:

• Not typically a direct tool for graphic designers, but understanding how creative assets integrate into marketing automation platforms or email marketing systems can be a plus. Other Potential Tools:

• Motion Design Software: Basic knowledge of Adobe After Effects is a plus, indicating potential for animated graphics or video elements.

• Project Management Software: Familiarity with tools like Asana, Trello, or Monday.com could be helpful for managing workflow in a collaborative, fast-paced environment.

• Digital Asset Management (DAM) Systems: Experience with DAM systems for organizing and retrieving creative assets.

📝 Enhancement Note: The core requirement is mastery of the Adobe Creative Suite on Mac OS. Any additional familiarity with motion graphics or project management tools will be seen as a bonus, reflecting the evolving needs of creative departments in retail.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Fostering an environment where fresh ideas for fashion campaigns and visual storytelling are encouraged and developed.

• Collaboration & Teamwork: Working effectively with designers, copywriters, and marketing teams to achieve unified campaign goals.

• Customer Focus: Designing with the target audience (women seeking modern, feminine, versatile clothing) in mind, ensuring designs resonate and inspire.

• Brand Integrity: Upholding and enhancing the LOFT brand aesthetic and messaging across all creative outputs.

• Efficiency & Agility: Adapting to fast-paced market demands and delivering high-quality creative assets within tight deadlines.

Collaboration Style:

• Cross-functional Integration: Actively participating in team meetings, brainstorming sessions, and feedback loops with marketing, copywriting, and potentially merchandising departments.

• Constructive Feedback: Openness to giving and receiving feedback on creative work to ensure the best possible outcomes.

• Shared Vision: Contributing to a collective understanding of campaign objectives and brand direction.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, challenges, and creative ideas.

📝 Enhancement Note: The culture emphasizes a blend of creative excellence and efficient execution, driven by a deep understanding of the fashion retail market and the end consumer. Collaboration is key to translating brand vision into impactful campaigns.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The fashion retail industry is highly dynamic; consistently delivering high-quality creative work under tight deadlines can be demanding.

• Balancing Brand Identity and Trends: Staying current with fashion trends while ensuring all designs align with the established LOFT brand identity requires strategic thinking.

• Cross-Functional Alignment: Effectively communicating and aligning creative vision with diverse stakeholders (marketing, merchandising, copywriters) who may have different priorities.

• Adapting to Digital Evolution: Continuously learning and applying new digital design techniques and platform requirements to keep campaigns fresh and effective.

Learning & Development Opportunities:

• Industry Trend Immersion: Opportunities to stay ahead of fashion and design trends through market research, competitor analysis, and industry publications.

• Skill Specialization: Potential to deepen expertise in areas like campaign conceptualization, advanced print layout, or emerging digital design techniques.

• Mentorship: Learning from senior creative leaders within Knitwell Group and gaining insights into broader brand strategy.

• Cross-Brand Exposure: Understanding the creative strategies of other brands within the Knitwell Group portfolio.

📝 Enhancement Note: The role offers significant opportunities for professional growth within the fashion retail sector, particularly in mastering campaign design and brand communication. The primary challenges revolve around managing the pace and complexity of a retail environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a seasonal fashion campaign from concept to completion. How do you incorporate fashion inspiration and brand identity?"

• "Walk us through a challenging print design project (e.g., direct mail, catalog) you worked on. What were the key objectives, your approach, and the outcome?"

• "How do you ensure your digital designs are optimized for different platforms while maintaining brand consistency?"

• "How do you approach receiving and incorporating feedback on your creative work, especially from non-design stakeholders?" Company & Culture Questions:

• "What interests you about working for LOFT and the Knitwell Group specifically?"

• "How do you see your design style aligning with LOFT's brand aesthetic?"

• "Describe your ideal team environment and how you contribute to a positive and productive creative culture."

• "How do you stay updated on current fashion and design trends?" Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio by project type (e.g., Campaigns, Print, Digital) or by relevance to the job description.

• Tell a Story: For each project, explain the "why" – the brief, your strategy, the creative decisions, and the results. Use visuals effectively to support your narrative.

• Highlight Impact: If possible, quantify the success of your designs with data (e.g., engagement rates, sales impact).

• Demonstrate Versatility: Showcase your ability to work across different mediums and adapt your style to suit specific brand needs.

• Be Prepared for Q&A: Anticipate questions about your process, tools, challenges, and creative philosophy.

📝 Enhancement Note: Candidates should prepare to articulate their creative process, demonstrate a strong understanding of fashion retail marketing, and showcase their ability to collaborate and adapt within a dynamic environment. The portfolio is the central piece of evidence.

📌 Application Steps

To apply for this Sr Graphic Designer position:

• Submit your application through the provided Workday link: [https://knitwellgroup.wd1.myworkdayjobs.com/US_Corporate_Jobs/job/Times-Square-Tower-ANN-New York-NY-10036/Sr-Graphic-Designer_R-2031480](https://knitwellgroup.wd1.myworkdayjobs.com/US_Corporate_Jobs/job/Times-Square-Tower-ANN-New York-NY-10036/Sr-Graphic-Designer_R-2031480)

• Tailor Your Resume: Emphasize your experience in fashion/retail graphic design, seasonal campaign development, print collateral (direct mail, catalogs), and proficiency in Adobe Creative Suite. Use keywords from the job description.

• Curate Your Portfolio: Select your most relevant and impactful projects, focusing on fashion campaigns, print design, and digital assets. Prepare to present your process and rationale clearly.

• Research the Brand: Familiarize yourself with LOFT’s current aesthetic, target audience, and recent marketing campaigns. Understand Knitwell Group’s overall brand portfolio.

• Prepare for Hybrid Work: Be ready to discuss how you manage productivity and collaboration in a hybrid work environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.