Graphic Designer - DTC Paid Social (US Experience is required)

📍 Job Overview

Job Title: Graphic Designer - DTC Paid Social (US Experience Required)

Company: UMAEZ LLC

Location: Philippines

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-10

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-volume, performance-driven static and graphic ad creatives for direct-to-consumer (DTC) brands across Meta and TikTok platforms.

• Collaborate closely with creative strategists and CRO teams to develop assets that drive direct-response marketing objectives.

• Adapt design styles and brand voices across multiple DTC portfolios, ensuring consistent quality and pace.

• Contribute to broader brand and campaign design needs, including promotional graphics, sale banners, and product visuals.

• Leverage a data-informed feedback system to continuously improve creative output and understand performance drivers.

📝 Enhancement Note: While the title is "Graphic Designer," the emphasis on "DTC Paid Social," "performance creative," "direct-response," and "US experience required" strongly indicates a role deeply integrated within a Go-To-Market (GTM) or Marketing Operations function, focused on driving measurable campaign results rather than purely aesthetic brand development. The requirement for US experience suggests an understanding of the US consumer market and its advertising nuances.

📈 Primary Responsibilities

• Design scroll-stopping static ad creatives for Meta platforms, focusing on direct-response principles and audience engagement.

• Produce visually compelling carousels, product feature graphics, offer visuals, and hook-led image ads tailored to specific brand styles and campaign objectives.

• Ensure all creative assets adhere to brand guidelines, including typography, color usage, visual hierarchy, and consistent tone of voice.

• Support campaign and promotional design initiatives with sale banners, offer graphics, seasonal creative, and new product launch assets.

• Collaborate with the Web Designer and CRO team to create supporting assets for landing pages that enhance conversion rates.

• Contribute to the maintenance and evolution of brand design systems and asset libraries as the company's portfolio expands.

• Occasionally design internal-facing materials such as presentations, documents, and external-facing brand representations.

• Actively participate in a feedback-driven environment, incorporating revisions to enhance creative performance and quality.

📝 Enhancement Note: The responsibilities clearly outline a role focused on performance marketing creative within a DTC context. The emphasis on "scroll-stopping," "direct-response," and "conversion-focused design principles" points to a need for designers who understand the psychological and strategic elements of advertising creative, not just aesthetic execution. The collaboration with CRO teams further solidifies this GTM operations focus.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for roles requiring a deep understanding of design principles and their application in a business context.

Experience: 2-5 years of experience in graphic design, with a significant focus on digital advertising, particularly paid social media creative for DTC brands.

Required Skills:

• A strong portfolio showcasing DTC or direct-response graphic ad creative, demonstrating designs optimized for performance and conversion.

• Advanced proficiency in Figma and Photoshop; experience with Canva and AI image generation tools is essential for rapid production.

• Solid understanding of visual hierarchy, typography, and layout as strategic tools for performance enhancement.

• Ability to manage and execute designs across multiple distinct brand identities effectively.

• Proven track record of reliable, consistent output, with the capacity to handle concurrent briefs and meet deadlines without compromising quality.

• Openness to and comfort with a feedback-driven environment, understanding that revision rounds are integral to the production process. Preferred Skills:

• Prior experience designing for DTC beauty, wellness, or lifestyle brands.

• Familiarity with AI design tools that enhance production efficiency while maintaining design craft.

• Basic understanding of copywriting principles and how headlines and visuals work synergistically as a design element.

• Experience with creating simple animated assets or motion graphics for social media.

• Demonstrated understanding of conversion-focused design principles and their impact on buyer behavior.

📝 Enhancement Note: The "Must-Haves" and "Strong Advantages" directly translate into required and preferred skills. The explicit exclusion of editorial/print-heavy portfolios ("Instant No's") highlights the critical need for performance-oriented design experience, which is a key differentiator for this role within a GTM operations context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that prominently features DTC or direct-response graphic ad creative. Designs should clearly demonstrate an understanding of performance metrics and conversion optimization, not just aesthetic appeal.

• Examples of static ads, carousels, and offer graphics specifically designed for Meta and/or TikTok platforms.

• Case studies or detailed descriptions of how specific design choices contributed to campaign performance, ideally with quantifiable results.

• Demonstrations of ability to maintain brand consistency across multiple distinct brand identities within the portfolio. Process Documentation:

• While not explicitly stated as a deliverable, the role implies a need to understand and work within documented creative processes, including brief intake, design iteration, and asset delivery workflows.

• The company's "structured feedback system" suggests a documented process for creative review and iteration, which candidates should be prepared to engage with.

📝 Enhancement Note: The emphasis on a "portfolio that includes DTC or direct-response graphic ad creative" and "designs that were made to perform, not just to look good" is a direct requirement for portfolio content. This goes beyond a standard design portfolio to one that showcases strategic thinking and measurable impact, aligning with operations expectations for data-driven results.

💵 Compensation & Benefits

Salary Range: As a contractor role, the compensation will be a competitive monthly rate. Based on the company's scale (7-8 figure DTC brands) and the requirement for US experience, a typical monthly rate for a designer with 2-5 years of experience in the Philippines, working remotely for a US-based company, could range from ₱80,000 to ₱150,000+ per month (approximately $1,350 - $2,500+ USD). This range is an estimate and will heavily depend on the candidate's portfolio quality, specific skill set, and demonstrated ability to drive performance.

Benefits:

• Competitive monthly rate (contractor) based on experience and portfolio quality.

• Clear growth path from Graphic Designer to Senior Graphic Designer.

• Fully remote work arrangement with flexible setup.

• Learning & development budget for professional growth.

• Access to winning ad references and a structured feedback system for skill enhancement.

• Exposure to high-volume, multi-market DTC creative production at scale.

• Weekly performance reviews with the Creative Director.

Working Hours: While the role is fully remote with a flexible setup, the need to collaborate with teams and align with performance reviews suggests an expectation of availability during core business hours relevant to the company's primary markets (likely US time zones) and the need to dedicate approximately 40 hours per week to meet the high-volume output demands.

📝 Enhancement Note: Salary estimation is based on typical contractor rates for skilled creative professionals in the Philippines supporting US-based companies, considering the specified experience level and the company's scale. The benefits are directly extracted from the job description, with added context on working hours based on the role's demands.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Direct-to-Consumer (DTC) Brand Portfolio Management. UMAEZ LLC operates and grows multiple DTC brands, indicating a focus on online retail, consumer goods, and agile brand management.

Company Size: The description mentions running "7-8 figure DTC brand portfolios," suggesting a significant and established business operation, likely involving a sizable team across various functions (marketing, operations, creative, web development, etc.). The remote nature and contractor model imply a lean, globally distributed team.

Founded: While the founding date is not provided, the company's operation of multiple 7-8 figure brands implies a mature business with a proven track record in the DTC space.

Team Structure:

• The operations are structured around driving growth through paid social, with video and creative being central.

• Designers are part of a broader "creative system," working closely with "creative strategists" and the "CRO team."

• There's a clear reporting line to a "Creative Director" for weekly performance reviews.

• The team is geographically distributed (US, Malaysia, Philippines) and operates remotely. Methodology:

• Data-Driven Performance: The core methodology revolves around creating assets that perform against real numbers, with immediate feedback on what works.

• Agile Creative Production: High volume of UGC-style and direct-response ad creative requires a fast-paced, iterative process.

• Feedback Integration: A structured feedback system is in place to foster continuous improvement and learning.

• Brand Agility: Designers must be able to switch between diverse brand voices and audience types efficiently.

Company Website: https://www.umaez.co/

📝 Enhancement Note: The company context highlights a performance-obsessed, data-driven, and agile environment. For operations professionals, this means a focus on measurable results, efficiency, and adaptability. The remote, globally distributed nature is a key cultural aspect.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, suitable for individuals with 2-5 years of dedicated experience. The emphasis is on practical application and performance, rather than theoretical design.

Reporting Structure: The Graphic Designer reports to a Creative Director, with regular weekly performance reviews. Collaboration is expected with Creative Strategists and the CRO team, indicating a cross-functional operational structure.

Operations Impact: The designer's output directly impacts the company's revenue through paid social advertising. Their ability to create high-performing creatives directly contributes to customer acquisition, sales volume, and overall brand portfolio growth. Success is measured by campaign performance metrics.

Growth Opportunities:

• Graphic Designer → Senior Graphic Designer: A clear, defined career progression path is outlined, suggesting opportunities for increased responsibility, ownership of more complex campaigns, and potentially mentorship of junior designers.

• Skill Development: Access to winning ad references, a structured feedback system, and a learning & development budget provide avenues for honing performance marketing design skills, exploring AI tools, and understanding conversion optimization.

• Exposure to Scale: Working with 7-8 figure DTC brands at high volume offers invaluable experience in large-scale digital advertising operations.

📝 Enhancement Note: The growth analysis emphasizes practical skill development and career advancement within a performance-oriented creative operations framework. The direct link between design output and revenue impact is a key motivator and growth driver in this role.

🌐 Work Environment

Office Type: Fully remote, with no fixed location requirement. This offers maximum flexibility for the employee.

Office Location(s): The company operates across the US, Malaysia, and the Philippines, and designers can be located in any of these regions (or potentially globally, given the "no fixed location" phrasing). The primary collaboration will likely be with teams in the Philippines and potentially US-based strategists.

Workspace Context:

• Collaborative Environment: Despite being remote, the role emphasizes active collaboration with creative strategists, CRO teams, and a Creative Director. Regular communication and feedback are expected.

• Tools & Technology: Proficiency in Figma, Photoshop, Canva, and AI image tools is a prerequisite, indicating these are the primary operational tools. Access to winning ad references suggests a shared digital library of successful creative.

• Operations Team Interaction: Designers are integral to the GTM engine, working within a system designed for rapid testing and iteration of paid advertising creative.

Work Schedule: While the setup is flexible, the need for high-volume output, weekly performance reviews, and potential collaboration across time zones suggests an expectation of a consistent, full-time commitment (approx. 40 hours/week) and responsiveness. Candidates should be prepared to adapt to the demands of a fast-paced DTC environment.

📝 Enhancement Note: The remote work environment is a significant aspect, requiring self-discipline and strong communication skills. The "flexible setup" combined with the need for high-volume output and collaboration implies a need for proactive time management and availability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio, focusing on DTC/direct-response creative examples and required tool proficiency.

• Portfolio Review & Skills Assessment: A more in-depth review of the portfolio, likely involving a discussion about specific projects, design choices, and performance outcomes. This may include practical design exercises or a creative challenge.

• Collaboration & Culture Fit: Interviews with Creative Strategists and potentially the Creative Director to assess collaboration style, understanding of performance marketing, and ability to thrive in a feedback-driven, fast-paced environment.

• Final Interview: Likely with a senior leader to discuss growth potential, alignment with company values, and confirm fit.

Portfolio Review Tips:

• Highlight Performance: Showcase designs that demonstrably drove results (e.g., high CTR, conversion rates). If direct numbers aren't available, explain the strategic thinking behind the design choices that aimed to achieve specific performance goals.

• Showcase Tool Proficiency: Include examples that demonstrate mastery of Figma, Photoshop, and Canva. If AI tools were used, briefly mention how they were integrated to enhance efficiency or creativity.

• Diverse Brand Examples: If possible, include examples from different brand voices or product categories to demonstrate adaptability.

• US Market Relevance: Ensure designs are tailored to US consumer aesthetics and marketing approaches, as this is a stated requirement.

• Concise Explanations: For each project, provide a brief context: the brand, the objective, the target audience, your role, the tools used, and the intended outcome.

Challenge Preparation:

• Be prepared for a design challenge that simulates creating paid social ads for a DTC brand. This might involve designing static ads, carousels, or offer graphics based on a provided brief.

• Focus on speed, adherence to the brief, understanding of visual hierarchy for performance, and clear typography.

• Be ready to articulate your design decisions and how they align with direct-response objectives.

📝 Enhancement Note: The interview process and portfolio review will heavily scrutinize the candidate's ability to create performance-driven creative. Candidates should prepare to discuss the "why" behind their design choices in relation to marketing objectives and customer behavior, not just the aesthetic execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Expected to be used for most static and graphic ad creation.

• Photoshop: Critical for image manipulation, retouching, and advanced graphic design tasks.

• Canva: Likely used for rapid creation of simpler assets, variations, or for less complex brand needs, contributing to high-volume output.

• AI Image Tools (e.g., Midjourney, DALL-E, Stable Diffusion): To be used for accelerating production, generating initial concepts, or creating unique graphic elements. Proficiency in integrating these tools into a workflow is a strong advantage.

Analytics & Reporting:

• While not directly a designer tool, the role requires an understanding of how designs perform. Candidates should be familiar with concepts tracked by analytics tools such as Click-Through Rate (CTR), Conversion Rate (CVR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS). CRM & Automation:

• Not directly applicable to the designer's core tools, but understanding how creative assets are deployed through ad platforms (Meta Ads Manager, TikTok Ads Manager) is crucial.

📝 Enhancement Note: The explicit mention of Figma, Photoshop, Canva, and AI image tools signifies the core technology stack. Candidates must demonstrate proficiency in these, with a particular emphasis on Figma for its collaborative and scalable design capabilities in a remote team environment.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on data, results, and continuous improvement. Designs are tested against real numbers, and success is measured by campaign performance.

• Agility & Speed: The need for high-volume output and rapid iteration means a culture that values quick turnaround times and adaptability.

• Collaboration & Feedback: Active participation in a feedback loop with strategists and directors is crucial. Openness to constructive criticism is paramount.

• Brand Diligence: Maintaining brand consistency and adapting to different brand voices requires attention to detail and a deep understanding of brand identity principles.

• Growth Mindset: A desire to learn, improve, and understand the "why" behind creative performance is highly valued.

Collaboration Style:

• Cross-functional Integration: Designers are integral to the GTM engine, working closely with creative strategists and CRO teams.

• Structured Communication: While remote, collaboration is expected to be structured, with regular feedback sessions and clear briefs.

• Process-Driven: Adherence to briefs and a willingness to work within defined creative processes are essential for smooth operations.

📝 Enhancement Note: The culture is described as fast-paced, data-driven, and highly collaborative, with a strong focus on measurable results. This requires designers who are not only creative but also strategically minded and adaptable to rapid feedback and iteration cycles.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Output: Producing a constant stream of high-quality creative assets for multiple brands under tight deadlines can be demanding.

• Performance Pressure: Designs are directly tied to measurable campaign results, requiring a constant focus on optimization and a tolerance for creative that may not perform as expected.

• Adapting to Brand Voices: Quickly switching between and effectively embodying diverse brand identities requires strong creative versatility and a keen understanding of target audiences.

• Remote Collaboration: Maintaining effective communication and collaboration in a fully remote, globally distributed team requires proactive effort and strong interpersonal skills.

Learning & Development Opportunities:

• Mastering Performance Creative: Deepen expertise in designing for direct-response marketing across major social platforms.

• AI Tool Integration: Become proficient in leveraging AI tools to enhance creative workflows and output.

• Conversion Optimization: Gain a better understanding of CRO principles and how design directly influences buyer behavior.

• Career Advancement: Progress to a Senior Graphic Designer role with increased scope and responsibility within the company's operations.

• Exposure to Scale: Gain experience working with large-scale DTC operations and multi-market campaigns.

📝 Enhancement Note: The challenges highlight the demanding nature of the role, emphasizing speed, performance, and adaptability. The growth opportunities are directly tied to developing specialized skills in performance marketing creative and advancing within the company's operational structure.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your design directly contributed to a significant increase in campaign performance. What was your process, and what were the results?" (Focus on quantifiable outcomes and strategic design choices.)

• "How do you approach designing for multiple DTC brands with distinct voices and target audiences? Provide an example." (Highlight adaptability, brand understanding, and process.)

• "Imagine you receive a brief for a new Meta ad campaign. Walk me through your process from receiving the brief to delivering final assets." (Demonstrate your workflow, tool usage, and consideration for performance.) Company & Culture Questions:

• "What interests you about working with DTC brands and focusing on paid social creative?" (Show genuine interest in performance marketing and e-commerce.)

• "How do you handle constructive criticism or feedback on your designs, especially when it's tied to performance metrics?" (Emphasize an open, learning-oriented mindset.)

• "How do you ensure your designs are optimized for the US market, given our primary audience?" (Demonstrate awareness of market nuances and US consumer preferences.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio to clearly highlight DTC/direct-response work first. Use clear titles, brief project descriptions, and relevant metrics if available.

• Storytelling: For key projects, narrate the challenge, your creative solution, the tools used, and the impact. Focus on the "why" behind your design decisions.

• Tool Demonstration: Be ready to briefly discuss your proficiency in Figma, Photoshop, and Canva, and how you leverage AI tools.

• Adaptability: Showcase examples that demonstrate your ability to work with different brand styles and a focus on performance.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strategic, performance-oriented mindset. Candidates need to articulate their design process in the context of driving business results and show an understanding of the DTC paid social landscape.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor your Resume: Highlight experience in DTC, paid social advertising, and proficiency with Figma, Photoshop, Canva, and AI image tools. Quantify achievements wherever possible, focusing on performance metrics.

• Curate Your Portfolio: Ensure your portfolio prominently features DTC or direct-response graphic ad creative. Organize it to showcase your best work for this specific role, with clear explanations and relevant examples of performance-driven design.

• Prepare for a Design Challenge: Be ready to complete a practical design exercise that simulates creating paid social ad creative based on a brief, demonstrating speed, adherence to brand guidelines, and performance-focused design principles.

• Research UMAEZ LLC: Familiarize yourself with their brands and their approach to DTC marketing and creative production to demonstrate your understanding and alignment with their operational strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.