Graphic Designer - DTC Paid Social (US Experience is required)

📍 Job Overview

Job Title: Graphic Designer - DTC Paid Social

Company: UMAEZ LLC

Location: Mexico (Remote)

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: September 10, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-volume, performance-driven static and graphic ad creatives for paid social channels, primarily Meta and TikTok, to support a portfolio of Direct-to-Consumer (DTC) brands.

• Collaborate closely with creative strategists and web designers to ensure seamless integration of ad creative assets into broader marketing campaigns and landing pages.

• Maintain brand consistency and evolve design systems across multiple brands and product categories, adapting to diverse brand voices and audience types.

• Utilize a suite of primary design tools, including Figma, Photoshop, and AI image generation tools, to produce scroll-stopping, direct-response focused creative assets.

• Contribute to a data-informed creative process, understanding how design choices impact performance metrics and buyer behavior.

📝 Enhancement Note: This role is explicitly for a "Graphic Designer - DTC Paid Social" with US experience required, focusing on performance creative for paid social channels. The company operates 7-8 figure DTC brands at scale, emphasizing video and direct-response marketing. The "US Experience" requirement likely pertains to understanding the nuances of the US consumer market, advertising regulations, and consumer behavior relevant to DTC brands targeting this demographic.

📈 Primary Responsibilities

• Design compelling static ad creatives for Meta platforms, focusing on direct-response objectives and immediate audience engagement.

• Produce a variety of ad formats, including carousels, product feature graphics, offer visuals, and hook-led image ads, tailored to distinct brand styles.

• Ensure all creative assets adhere strictly to brand guidelines, including typography, color palettes, visual hierarchy, and tone of voice.

• Develop supporting campaign and promotional design assets, such as sale banners, seasonal creative, and product launch graphics.

• Create design elements for landing pages in collaboration with web designers and CRO specialists to optimize conversion rates.

• Maintain and update brand design systems and asset libraries to support the growing portfolio of DTC brands.

• Occasionally design internal-facing materials such as presentations and documents that represent the brand externally.

• Actively participate in feedback sessions and revision rounds, incorporating insights to improve creative performance.

📝 Enhancement Note: The responsibilities clearly delineate between "Core Design - Performance Creative" and "Secondary - Brand & Campaign Design," indicating a dual focus on immediate performance metrics and long-term brand integrity. The emphasis on "plugging into that system cleanly" and working from briefs highlights a structured, process-oriented approach to creative production, which is common in high-volume, data-driven operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of graphic design principles, visual communication, and digital marketing is expected, often gained through formal education or equivalent practical experience.

Experience: 2-5 years of experience in graphic design, with a significant focus on direct-response or performance creative for digital advertising platforms. Experience within a fast-paced, high-volume production environment is crucial.

Required Skills:

• A robust portfolio showcasing DTC or direct-response graphic ad creative, demonstrating successful performance-oriented designs.

• Advanced proficiency in Figma and Adobe Photoshop; familiarity with Canva and AI image generation tools is essential for rapid production.

• Strong command of visual hierarchy, typography, and layout principles as tools for driving engagement and conversion.

• Demonstrated ability to manage and execute design across multiple, distinct brand identities without compromising quality.

• Proven track record of reliable, consistent output, with the capacity to handle concurrent briefs and meet demanding deadlines.

• High comfort level and adaptability within a feedback-driven environment, embracing revision rounds as a standard part of the production cycle.

• US Experience: A demonstrated understanding of the US consumer market, advertising trends, and cultural nuances relevant to DTC brands.

Preferred Skills:

• Prior experience designing for DTC brands within the beauty, wellness, or lifestyle sectors.

• Familiarity with AI design tools that enhance production efficiency while maintaining high craft standards.

• Basic understanding of copywriting principles and the synergy between headlines and visuals in ad creative.

• Experience with creating simple motion graphics or animated assets for social media.

• Knowledge of conversion-focused design principles and their impact on buyer behavior.

📝 Enhancement Note: The "Must-Haves" and "Strong Advantages" sections are critical. The "Instant No's" clearly define what the company does not want, such as editorial or print-focused portfolios. The requirement for "US Experience" is a significant differentiator, suggesting a need for understanding market-specific consumer psychology, trends, and regulatory environments within the United States.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Your portfolio must prominently feature examples of DTC or direct-response graphic ad creative that were specifically designed to perform. Designs should illustrate effectiveness in driving engagement, clicks, or conversions.

• Showcase the ability to adapt designs to different brand voices and target audiences, demonstrating versatility across multiple DTC portfolios.

• Include case studies or examples that highlight your understanding of how design elements contributed to specific performance metrics (e.g., improved CTR, lower CPM). Process Documentation:

• Demonstrate an understanding of working within a structured creative system, where briefs are precisely followed and assets integrate seamlessly into larger campaign flows.

• Provide examples of how you have managed concurrent design projects, maintained quality under pressure, and incorporated feedback effectively to iterate on designs.

• Showcase familiarity with asset management and the maintenance of design systems and libraries to ensure brand consistency across a growing portfolio.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards performance and direct-response, moving beyond purely aesthetic considerations. The emphasis on briefs and system integration points to a need for designers who can operate within established operational frameworks rather than independently conceptualizing from scratch.

💵 Compensation & Benefits

Salary Range: As this is a contractor position, the compensation is described as a "Competitive monthly rate (contractor) based on experience and portfolio quality." For a mid-level designer with 2-5 years of experience and a strong performance-oriented portfolio, targeting the US market (even if remote in Mexico), a monthly rate could range from $2,500 to $5,000 USD.

📝 Enhancement Note: The salary is based on a monthly contractor rate. To estimate a competitive range for a designer based in Mexico but serving US clients and requiring US market understanding, I've considered typical freelance rates for similar roles in Latin America serving North American markets, factoring in the specified experience level and the critical need for performance-focused creative. This range accounts for the "US experience" requirement and the high-volume nature of the work.

Benefits:

• Competitive monthly rate (contractor)

• Clear growth path: Graphic Designer → Senior Graphic Designer

• Fully remote work arrangement with flexible setup

• Learning & development budget

• Access to winning ad references and a structured feedback system

• Exposure to high-volume, multi-market DTC creative production at scale

• Weekly performance reviews with the Creative Director

Working Hours: This is a Full-Time role, typically implying around 40 hours per week. The "Fully remote - no fixed location, flexible setup" suggests flexibility in daily scheduling, but consistent availability for collaboration and meeting deadlines is expected.

📝 Enhancement Note: The benefits package emphasizes growth, professional development, and exposure to a high-impact environment, which are attractive to ambitious creative professionals. The "flexible setup" within a full-time role suggests a focus on output and results rather than strict adherence to a 9-to-5 schedule.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, primarily operating within the beauty, wellness, or lifestyle sectors, with a strong emphasis on paid social advertising.

Company Size: The company manages 7-8 figure DTC brand portfolios, indicating a significant operational scale and revenue generation. The team structure for creatives likely involves a dedicated creative department or a strong collaboration between marketing, strategy, and design functions.

Founded: While the founding date isn't specified, the company's focus on scaling DTC brands through paid social suggests a modern, agile, and digitally native operational approach.

Team Structure:

• The creative team is structured to support a high volume of performance creative production, likely comprising creative strategists, graphic designers, and potentially video editors.

• Designers will report to a Creative Director or a Lead Designer, with weekly performance reviews providing direct feedback and guidance.

• Collaboration is expected with other departments such as Web Design, CRO (Conversion Rate Optimization), and potentially copywriters, forming a cohesive GTM (Go-To-Market) and revenue-driving unit. Methodology:

• Data-Driven Creative: All creative output is tested against real numbers. Designers are expected to understand performance metrics and iterate based on data insights.

• Structured Production: Work follows briefs from creative strategists, emphasizing a systematic approach to design creation and revision.

• Agile Iteration: The environment embraces rapid feedback loops and revision rounds to optimize creative assets quickly.

Company Website: umaez.co

📝 Enhancement Note: The company culture is described as fast-paced, performance-oriented, and structured. It's not a "passion project" but a business where creative output directly impacts revenue. The emphasis on "getting better with every round of feedback" and understanding "why something performs" points to a culture of continuous improvement and data literacy for creatives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years of experience), focusing on executing performance creative. It's a hands-on design role within the broader Go-To-Market (GTM) operations.

Reporting Structure: Designers report to a Creative Director, with weekly performance reviews. This direct reporting line ensures regular feedback and alignment with strategic objectives.

Operations Impact: The graphic designer's output directly impacts the performance of paid social campaigns, influencing customer acquisition costs (CAC), conversion rates, and ultimately, revenue for the DTC brands. The role is integral to the company's core growth strategy.

Growth Opportunities:

• Senior Graphic Designer: A clear growth path is outlined from Graphic Designer to Senior Graphic Designer, indicating opportunities for increased responsibility, project ownership, and potentially mentorship.

• Skill Specialization: Exposure to high-volume DTC creative production at scale offers opportunities to deepen expertise in performance marketing design, conversion optimization, and brand system management.

• Learning & Development: A dedicated learning and development budget, along with access to winning ad references and structured feedback, supports continuous skill enhancement and professional growth.

📝 Enhancement Note: The growth path is explicitly stated, which is valuable for candidates. The emphasis on "exposure to high-volume, multi-market DTC creative production at real scale" suggests opportunities to gain experience that is highly relevant and in-demand within the digital marketing and operations landscape.

🌐 Work Environment

Office Type: Fully Remote. This role offers complete flexibility in terms of work location.

Office Location(s): No fixed office location. The company operates across the US, Malaysia, and the Philippines, but designers are based remotely, with this specific role requiring a base in Mexico.

Workspace Context:

• Remote Collaboration: The work environment is entirely remote, necessitating strong communication skills and proficiency with digital collaboration tools.

• Tooling: Designers will have access to and be expected to master primary tools like Figma, Photoshop, Canva, and AI image tools, indicating a tech-forward workspace.

• Structured Environment: Despite being remote, the environment is structured with clear briefs, feedback systems, and performance reviews, fostering a professional and results-oriented atmosphere.

Work Schedule: While fully remote and offering flexible setup, the role is full-time (approx. 40 hours/week). It implies a need for consistent availability during core working hours relevant to the US market for collaboration and timely feedback, though specific daily schedules can be flexible.

📝 Enhancement Note: The "fully remote - no fixed location, flexible setup" combined with "weekly performance reviews" suggests a performance-based work culture that values output and accountability over strict time-tracking, common in modern remote operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Candidates will submit an application, with a strong emphasis placed on their portfolio. Portfolios that are editorial or print-heavy without paid social or performance creative will be disqualified immediately.

• Skills Assessment: Potential interviews will likely include discussions about design process, tool proficiency (Figma, Photoshop, AI tools), and understanding of performance metrics.

• Case Study/Challenge: A design challenge or case study focusing on creating performance creative for a hypothetical DTC product might be presented to assess practical skills and strategic thinking.

• Cultural Fit & Collaboration: Interviews will assess comfort with feedback, ability to work within briefs, and collaboration style with strategists and other team members.

• Final Discussion: This may involve discussing career goals, understanding of the DTC space, and confirming alignment with the company's fast-paced, data-driven culture.

Portfolio Review Tips:

• Prioritize Performance: Ensure your portfolio prominently features direct-response ad creative examples. For each piece, briefly explain the objective, your design rationale, and any performance outcomes if available.

• Showcase Versatility: Include examples demonstrating your ability to design for different brand voices and product categories within the DTC space.

• Highlight Tool Proficiency: While not always explicit in a portfolio, be prepared to discuss your experience with Figma, Photoshop, Canva, and AI tools.

• Demonstrate Process: If possible, include a brief case study that walks through your process from brief to final asset, including any iterations based on feedback.

• Conciseness is Key: Given the volume of applications, ensure your portfolio is well-organized, easy to navigate, and highlights your most relevant work upfront.

Challenge Preparation:

• Understand DTC & Paid Social: Research current trends in DTC marketing, particularly on Meta and TikTok. Familiarize yourself with common ad formats and successful creative strategies.

• Focus on the Brief: If given a challenge brief, dissect it thoroughly. Understand the target audience, product, offer, and objective. Your design should directly address these points.

• Visual Hierarchy & Hooks: Practice creating designs that immediately grab attention and clearly communicate the core message or offer.

• Iterative Mindset: Be ready to discuss how you would incorporate feedback and revise designs based on performance data.

📝 Enhancement Note: The "Instant No's" are critical for portfolio preparation. Candidates must understand that this is not a traditional branding or editorial design role; it's about creating assets that perform in a paid social environment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, creating vector-based graphics, and prototyping. Proficiency in using components, auto layout, and sharing for review is expected.

• Adobe Photoshop: Crucial for image manipulation, complex compositing, and preparing assets for various platforms. Expertise in layers, masks, and optimization techniques is vital.

• Canva: Used for rapid creation of certain asset types or for team members with less advanced design skills to contribute. Familiarity with its capabilities and limitations is beneficial.

• AI Image Tools: Proficiency with tools like Midjourney, DALL-E, or Adobe Firefly for generating initial concepts, textures, or elements to accelerate production. Understanding ethical use and quality control is important.

Analytics & Reporting:

• While not a primary responsibility, understanding how design impacts metrics like Click-Through Rate (CTR), Conversion Rate (CR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS) is crucial for performance-driven design. Familiarity with ad platform analytics (Meta Ads Manager) is a plus. CRM & Automation:

• Not directly relevant to this role, but understanding that the designed assets feed into broader marketing automation and CRM systems is part of the operational context.

📝 Enhancement Note: The explicit mention of Figma, Photoshop, Canva, and AI image tools is key. This highlights the company's commitment to efficient, modern design workflows and their embrace of AI to augment creative output.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: The paramount value is the effectiveness of the creative output in driving business results (sales, conversions).

• Data-Informed: Decisions and iterations are guided by performance metrics and data analysis, not just subjective aesthetic preferences.

• Agile & Iterative: The team embraces rapid prototyping, feedback, and revisions to continuously improve creative assets.

• Collaborative: Designers work closely with strategists and other team members, valuing clear communication and teamwork.

• Growth Mindset: A commitment to learning, receiving feedback constructively, and continuously improving craft is essential.

Collaboration Style:

• Brief-Centric: Collaboration begins with clear briefs from creative strategists, establishing project goals and constraints.

• Feedback Loops: Regular and constructive feedback is a core part of the process, with designers expected to actively participate in and respond to critiques.

• Cross-Functional Integration: Designers collaborate with Web Designers and CRO teams to ensure cohesive user journeys from ad to landing page.

• Open Communication: Given the remote nature, clear, concise, and proactive communication through digital channels is vital for effective teamwork.

📝 Enhancement Note: The values emphasize a blend of creative craft and business acumen. The company seeks designers who are not only skilled artists but also strategic thinkers who understand the commercial implications of their work within a DTC paid social context.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, Fast Pace: Producing a large quantity of high-quality creative assets under tight deadlines requires excellent time management and efficiency.

• Performance Pressure: Designs are constantly tested against real numbers, meaning assets that don't perform may be quickly retired, requiring resilience and a focus on continuous improvement.

• Adapting to Multiple Brands: Seamlessly switching between different brand voices, styles, and target audiences requires strong adaptability and a deep understanding of brand differentiation.

• Evolving Ad Landscape: Staying current with platform changes (Meta, TikTok) and emerging creative trends in paid social advertising.

Learning & Development Opportunities:

• Performance Design Mastery: Deepen expertise in creating graphics specifically optimized for paid social conversion and engagement.

• Tool Proficiency Expansion: Gain advanced skills in Figma, Photoshop, and leverage AI tools more effectively for creative workflows.

• Brand Strategy Insights: Develop a better understanding of DTC brand building and marketing strategies through exposure to various brand portfolios.

• Career Advancement: Progress to Senior Graphic Designer, potentially taking on more complex projects, mentoring junior designers, or specializing in specific creative areas.

📝 Enhancement Note: The challenges are directly tied to the nature of performance marketing: volume, speed, data-driven validation, and continuous adaptation. The growth opportunities are framed around mastering these challenges and advancing within the specialized field of performance creative.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad creative that significantly outperformed expectations. What were the key design elements, and how did you arrive at them?" (Focus on performance metrics, design rationale, and data-informed decisions).

• "How do you approach a brief for a new DTC product launch on Meta? What are the first steps you take?" (Assess understanding of briefs, target audience, and strategic design thinking).

• "Imagine a campaign's performance is dropping. How would you, as a graphic designer, contribute to diagnosing and improving the creative?" (Demonstrate problem-solving skills, understanding of A/B testing, and iterative design). Company & Culture Questions:

• "What interests you about working with DTC brands and specifically on paid social creative?" (Show genuine enthusiasm for the niche and business model).

• "How do you handle constructive criticism or multiple rounds of revisions on your designs?" (Highlight adaptability, professionalism, and a growth mindset).

• "Describe your experience working remotely and collaborating with a distributed team. What are your strategies for effective communication?" (Address remote work proficiency and collaboration skills). Portfolio Presentation Strategy:

• Storytelling with Data: For each piece, don't just show the visual; tell the story of its purpose, your creative process, and its impact (if known). Use performance metrics where possible.

• Highlight DTC/Performance Work First: Ensure your most relevant work (paid social, direct response) is showcased prominently and is easy to access.

• Demonstrate Tool Fluency: Be prepared to discuss your workflow within Figma, Photoshop, and how you integrate AI tools.

• Address "US Experience": Be ready to articulate how your past work or understanding of the US market informs your design decisions.

• Keep it Concise: Focus on quality over quantity. Select your strongest pieces that best represent your ability to meet the role's requirements.

📝 Enhancement Note: Interview preparation should heavily emphasize the performance aspect of the role. Candidates must be ready to discuss not just design aesthetics but also how their designs drive business outcomes and how they operate within a structured, data-driven creative process.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features DTC and direct-response graphic ad creative examples. Tailor your presentation to highlight your understanding of performance marketing and your ability to design for platforms like Meta and TikTok.

• Resume Optimization: Update your resume to emphasize experience with Figma, Photoshop, Canva, AI image tools, and any direct-response or paid social design projects. Quantify achievements where possible (e.g., "Contributed to campaigns that increased CTR by X%").

• Prepare for Performance Discussions: Be ready to discuss your design process for performance creative, how you interpret briefs, and how you incorporate feedback. Practice articulating the "why" behind your design choices in relation to driving conversions.

• Research UMAEZ LLC: Familiarize yourself with their website (umaez.co) and any publicly available information about their DTC brand portfolio to understand their market and operational focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.