Graphic Designer - DTC Paid Social (US Experience is required)

📍 Job Overview

Job Title: Graphic Designer - DTC Paid Social

Company: UMAEZ LLC

Location: United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-09-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing static and graphic ad creatives specifically for paid social channels like Meta and TikTok, with a strong emphasis on direct-response marketing objectives.

• Collaborate closely with creative strategists and CRO teams to ensure all assets align with brand guidelines, campaign objectives, and conversion-focused design principles.

• Maintain and evolve brand design systems and asset libraries across a portfolio of Direct-to-Consumer (DTC) brands, adapting to diverse brand voices and audience types.

• Utilize a suite of primary design tools including Figma, Photoshop, and Canva, alongside AI image generation tools to accelerate production while maintaining craft quality.

📝 Enhancement Note: This role is critically focused on performance marketing creative, meaning the primary success metric for designs will be their ability to drive conversions and engagement in paid social environments, rather than purely aesthetic appeal or brand identity development. The emphasis on "US Experience is required" in the title, despite the UK location, suggests a need for understanding the US consumer market for DTC products.

📈 Primary Responsibilities

• Design scroll-stopping, direct-response focused static ad creatives for Meta platforms, built to perform against real audiences and drive immediate action.

• Produce a high volume of carousels, product feature graphics, offer visuals, and hook-led image ads, ensuring strict adherence to brand-specific typography, color usage, visual hierarchy, and tone.

• Support broader campaign and promotional design efforts, including sale banners, seasonal creative, and product launch assets, maintaining visual consistency across all touchpoints.

• Collaborate with the Web Designer and CRO team to design supporting assets for landing pages, optimizing user experience and conversion rates.

• Contribute to the maintenance and evolution of brand design systems and comprehensive asset libraries as the company's brand portfolio expands.

• Occasionally support internal design needs for presentations, documents, and external-facing materials that represent the brand effectively.

📝 Enhancement Note: The responsibility for "maintaining and evolving brand design systems and asset libraries" indicates a need for strategic thinking beyond individual asset creation, suggesting a role that contributes to the long-term visual infrastructure of the company's brands.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in graphic design principles, visual arts, or a related field is implied. Candidates are expected to demonstrate a professional level of design craft.

Experience: Minimum of 2-5 years of experience in graphic design, with a significant focus on direct-response marketing and paid social creative.

Required Skills:

• A robust portfolio showcasing demonstrable success in DTC or direct-response graphic ad creative, with clear examples of designs optimized for performance.

• Advanced proficiency in Figma and Adobe Photoshop, essential for rapid iteration and high-quality output.

• Competency with Canva for streamlined asset creation and adaptation.

• Familiarity and practical application of AI image generation tools to enhance production efficiency.

• Strong command of visual hierarchy, typography, and layout principles as critical performance drivers.

• Proven ability to design effectively across multiple distinct brand identities and styles.

• Demonstrated capacity for reliable, consistent output, managing concurrent briefs and meeting deadlines without compromising quality.

• Adaptability and a positive attitude towards working within a feedback-driven environment, embracing revision rounds as a standard part of the creative process. Preferred Skills:

• Prior experience designing for DTC beauty, wellness, or lifestyle brands.

• Practical understanding of AI design tools that accelerate production workflows.

• Basic copywriting skills and an understanding of how headlines and visuals interact synergistically.

• Experience with creating simple motion graphics or animated assets for social media campaigns.

• Knowledge of conversion-focused design principles and their impact on buyer behavior.

📝 Enhancement Note: The "Instant No's" section strongly implies that candidates with portfolios solely focused on editorial, print, or brand identity without a performance marketing component will not be considered. This reinforces the critical need for direct-response creative examples.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section or clear examples within the portfolio showcasing DTC or direct-response graphic ad creative, with an emphasis on performance metrics or rationale.

• Evidence of designs that were specifically made to perform, not just to look visually appealing.

• Examples of assets created for paid social platforms (Meta, TikTok), demonstrating an understanding of platform-specific creative best practices.

• Demonstrations of adaptability in working across multiple brand identities and campaign objectives. Process Documentation:

• Case studies or examples that illustrate the design process from brief to final asset, highlighting how feedback was incorporated.

• Visuals demonstrating an understanding of visual hierarchy, typography, and layout as tools to guide user attention and drive action.

• Examples of asset creation workflows that showcase efficiency, speed, and quality consistency.

📝 Enhancement Note: The emphasis on a "portfolio that includes DTC or direct-response graphic ad creative" and "designs that were made to perform, not just to look good" is paramount. Candidates should curate their portfolios to prominently feature these types of projects and be prepared to discuss the performance rationale behind their design choices.

💵 Compensation & Benefits

Salary Range: As a contractor position, compensation is a "Competitive monthly rate based on experience and portfolio quality." Given the mid-level experience requirement (2-5 years), proficiency in key tools, and the remote, full-time nature, a typical monthly rate for a skilled graphic designer in the UK operating remotely for a US-based company could range from £2,500 to £4,500 per month. This estimate is based on industry benchmarks for contract graphic designers in the UK with specialized skills in performance marketing creative, considering the company's high-volume, scaled operations.

Benefits:

• Competitive monthly rate (contractor) tailored to experience and portfolio quality.

• Clear growth path opportunities from Graphic Designer to Senior Graphic Designer.

• Fully remote work arrangement with no fixed location requirement, offering maximum flexibility.

• Access to a dedicated learning and development budget for professional growth.

• Opportunity to study winning ad references and leverage a structured feedback system for skill enhancement.

• Exposure to high-volume, multi-market DTC creative production at a significant scale.

• Weekly performance reviews with the Creative Director to foster continuous improvement.

Working Hours: While not explicitly stated, the role is FULL_TIME and implies a need for consistent output and collaboration. It's reasonable to expect a standard 40-hour work week, with flexibility in scheduling due to the fully remote nature, but requiring availability for communication and feedback sessions, likely aligned with US business hours for some overlap.

📝 Enhancement Note: The salary is framed as a monthly rate for a contractor, which is common for remote roles. Candidates should be prepared to negotiate based on their demonstrated experience and the quality of their performance-oriented portfolio. The "structured feedback system" and "weekly performance reviews" indicate a highly analytical and iterative approach to creative development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) e-commerce, with a focus on scaling brands through paid social advertising. The company operates multiple 7-8 figure DTC brand portfolios.

Company Size: While not explicitly stated, the operation of "7-8 figure DTC brand portfolios" and "paid social at a serious scale" suggests a well-established, growth-oriented company with significant operational capacity. The number of employees is likely in the medium to large range for a successful e-commerce operation.

Founded: The founding date is not provided, but the description implies a company that has achieved significant scale and operational maturity in the DTC space.

Team Structure:

• The operations are structured around high-volume content production, with a strong emphasis on performance metrics.

• Designers work within a broader creative system, collaborating with "creative strategists" and a "CRO team."

• There is a clear reporting line to a "Creative Director" with weekly performance reviews.

• Cross-functional collaboration is essential, particularly with strategists, web designers, and CRO specialists. Methodology:

• Data-driven creative development: "The creatives we edit run as paid ads, and the numbers tell us immediately what's working and what isn't."

• Iterative design process: Embracing feedback and revision rounds to optimize performance.

• Scaled production: High volume of UGC-style and direct-response ad creative.

• Brand adaptability: Ability to switch between different brand voices and audience types efficiently.

Company Website: https://www.umaez.co/

📝 Enhancement Note: The company culture is performance-obsessed and data-driven. This is not a traditional agency environment focused on client pitches; it's about direct impact on sales through paid media. Designers who are motivated by measurable results and enjoy a structured, fast-paced workflow will thrive here.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, specifically focused on performance creative for paid social. It offers a clear path for specialization within a high-growth DTC marketing environment. The emphasis is on developing expertise in direct-response design and understanding the mechanics of paid advertising performance.

Reporting Structure: The Graphic Designer will report directly to the Creative Director, with weekly performance reviews. This indicates a structured mentorship and feedback loop focused on skill development and performance improvement within the creative team.

Operations Impact: The work of the Graphic Designer directly impacts the revenue generation of the DTC brands. Every asset created is a testable unit in paid advertising campaigns, with immediate data feedback dictating its success. The designer's ability to produce high-performing creative is directly tied to the company's sales volume and profitability.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative, DTC marketing, and paid social design, becoming a go-to expert in these areas.

• Advancement: A clear "Graphic Designer → Senior Graphic Designer" growth path is outlined, suggesting opportunities for increased responsibility, mentorship, and potentially leading creative projects.

• Skill Development: Access to a learning and development budget, structured feedback, and exposure to winning ad references will foster continuous learning and skill enhancement.

• Broader Exposure: Involvement in multiple brands and categories provides a diverse range of creative challenges and market insights.

📝 Enhancement Note: The growth path is explicitly defined, suggesting that individuals who excel in this role can expect to be recognized and promoted. The emphasis on learning and development indicates a commitment to employee growth, even within a contractor framework.

🌐 Work Environment

Office Type: Fully Remote. This role offers complete flexibility in terms of physical location, with no requirement to be based in a specific city or country beyond the initial "United Kingdom" designation for administrative purposes, but the role itself is location-agnostic.

Office Location(s): No physical office. The team operates entirely remotely.

Workspace Context:

• Collaborative Environment: While remote, the role emphasizes active collaboration with creative strategists, web designers, and the CRO team. Communication and feedback are key components.

• Tools and Technology: Access to industry-standard design software (Figma, Photoshop, Canva) and AI tools is expected. The company likely supports a digital-first workflow.

• Team Interaction: Regular communication through digital platforms, weekly reviews with the Creative Director, and potential team syncs are expected to maintain connection and alignment.

Work Schedule: This is a FULL_TIME contractor position, implying a commitment of approximately 40 hours per week. The fully remote nature offers significant flexibility in structuring the workday, but candidates must be prepared to align with team communication needs and potentially some overlap with US business hours for key stakeholder interactions.

📝 Enhancement Note: The "fully remote - no fixed location" aspect is a significant perk, but candidates should still consider potential time zone differences if they are not in the UK, as collaboration with US-based teams is implied.

📄 Application & Portfolio Review Process

Interview Process:

• Portfolio Submission & Initial Screening: The primary filter will be the candidate's portfolio, specifically looking for DTC/direct-response graphic ad creative.

• Skills Assessment: Candidates will likely be asked to demonstrate proficiency in Figma, Photoshop, and Canva, possibly through a brief design challenge or by discussing their workflow.

• Creative Strategy & Performance Discussion: Interviews will focus on understanding how the candidate approaches design briefs, incorporates feedback, and thinks about performance metrics (conversion rates, engagement). Expect questions about why specific design choices were made and how they aim to achieve performance goals.

• Cultural Fit & Collaboration: Assess ability to work in a fast-paced, feedback-driven, and collaborative remote environment. Understanding of brand voice adaptation and ability to work across multiple brands will be evaluated.

• Final Review: Discussion with the Creative Director to assess overall fit, growth potential, and alignment with the company's performance-oriented culture.

Portfolio Review Tips:

• Highlight Performance: Ensure your portfolio prominently features DTC or direct-response ad creative. For each piece, briefly explain the objective, target audience, and any performance outcomes if possible (e.g., "designed to increase click-through rates," "part of a campaign that saw X% conversion uplift").

• Showcase Tool Proficiency: Include examples that clearly demonstrate your skills in Figma, Photoshop, and Canva. If you've used AI tools effectively, mention or show examples.

• Demonstrate Brand Versatility: Include examples of work for different brands or products to show your ability to adapt to diverse brand voices and styles.

• Structure for Clarity: Organize your portfolio logically. Group similar projects or by platform. Ensure easy navigation.

• Focus on Direct Response: If you have examples of carousels, offer graphics, or hook-led image ads, make them stand out.

Challenge Preparation:

• Performance-Oriented Design: Be prepared for a design challenge that simulates creating paid social ad creative. Focus on elements that drive engagement and conversion (clear CTAs, compelling visuals, strong headlines).

• Feedback Integration: If a challenge involves revisions, be ready to explain how you would incorporate feedback to improve the design's performance.

• Tool Familiarity: Ensure you are comfortable using Figma or Photoshop for rapid prototyping and iteration during a timed challenge.

• Rationale Articulation: Be ready to clearly articulate the strategic thinking behind your design choices, linking them back to performance objectives.

📝 Enhancement Note: The "Instant No's" are crucial insights for preparation. Candidates must demonstrate a clear understanding of performance marketing design principles and have tangible proof of success in this domain. A portfolio purely focused on branding or editorial design will be a significant disadvantage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, rapid prototyping, and creating scalable design systems. Expect to use it extensively for static ad creatives and asset generation.

• Adobe Photoshop: Critical for image manipulation, advanced retouching, and creating complex graphic elements that may be required for ad creatives.

• Canva: Used for streamlined asset creation, quick edits, and potentially for simpler brand assets or internal materials, ensuring efficiency.

• AI Image Tools: Such as Midjourney, DALL-E, or Stable Diffusion, used to accelerate the ideation and production process for visual elements, graphics, or concept development.

Analytics & Reporting:

• While not directly a designer's tool, understanding how designs perform in analytics platforms (e.g., Meta Ads Manager, TikTok Ads Manager) is crucial. Designers should be aware of key metrics like CTR, CPC, CPA, and conversion rates. CRM & Automation:

• Not directly applicable to the designer's core tasks, but an understanding of how creative assets integrate into marketing automation workflows or CRM-driven campaigns could be beneficial.

📝 Enhancement Note: Proficiency in Figma and Photoshop is non-negotiable. Familiarity with AI tools is a strong advantage, indicating an openness to leveraging new technologies for efficiency. The role implies working within a digital ecosystem where data directly informs creative output.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: The primary value is achieving measurable results. Designs are expected to contribute directly to sales and engagement metrics.

• Data-Informed: Decisions and creative iterations are guided by performance data; intuition is validated by numbers.

• Efficiency & Speed: High volume production requires a commitment to fast, effective workflows without sacrificing quality.

• Collaboration: Active communication and feedback exchange with strategists, other designers, and CRO specialists are vital.

• Continuous Improvement: Embracing feedback, learning from performance data, and actively seeking to improve craft and output are core to the culture.

Collaboration Style:

• Integrated Teamwork: Designers are part of a broader creative and marketing system, not an isolated function. Close collaboration with creative strategists is essential for brief interpretation and iterative refinement.

• Feedback Loops: A culture of constructive feedback is central. Designers are expected to provide and receive feedback regularly to optimize creative output.

• Process-Oriented: Workflows are structured to ensure efficiency and scalability. Clear briefs and systematic feedback mechanisms are in place.

📝 Enhancement Note: The culture values individuals who are not only creative but also analytical and results-oriented. The ability to integrate into a fast-paced, feedback-heavy environment where work is constantly being tested against real-world performance metrics is key.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: Consistently producing a large number of high-quality creatives under tight deadlines.

• Performance Pressure: The direct link between creative output and business results means designs are constantly under scrutiny for their performance.

• Brand Versatility: Rapidly switching between diverse brand identities and understanding different audience nuances for each brand.

• Staying Ahead of Trends: Keeping pace with evolving social media trends, ad formats, and AI tool capabilities to maintain creative effectiveness.

Learning & Development Opportunities:

• Specialized Skill Enhancement: Deepen expertise in performance marketing creative, DTC e-commerce design, and paid social advertising best practices.

• Industry Exposure: Gain invaluable experience in a high-volume, multi-market DTC environment, understanding what drives sales at scale.

• Mentorship: Benefit from weekly performance reviews and feedback from a Creative Director, fostering direct skill development.

• Budgeted Growth: Utilize the learning and development budget for courses, workshops, or resources that enhance design skills relevant to performance marketing.

📝 Enhancement Note: The challenges presented are opportunities for growth. By navigating high-volume demands and performance scrutiny, designers can develop robust skills and a deep understanding of what truly works in performance marketing creative.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a graphic for a paid social ad that significantly underperformed. What did you learn, and how would you approach it differently now?" (Focus on analytical skills, learning from failure, and applying insights).

• "How do you approach translating a creative brief for a DTC product into a visually compelling ad that drives direct response?" (Emphasis on understanding objectives, audience, and translating them into design elements).

• "Walk me through your process for adapting a design concept across multiple brand identities, ensuring each remains distinct yet on-brand." (Assesses versatility and understanding of brand systems). Company & Culture Questions:

• "What excites you most about designing performance creative for DTC brands at scale?" (Assesses passion for the specific niche and company model).

• "How do you typically handle constructive criticism or multiple rounds of revisions on your work?" (Evaluates adaptability and collaboration in a feedback-driven environment).

• "What's your experience with using data to inform your design decisions?" (Probes understanding of performance metrics and data-driven approaches). Portfolio Presentation Strategy:

• Performance First: Lead with your strongest performance creative examples. For each, clearly articulate the objective, target audience, design rationale, and any known performance outcomes or hypotheses.

• Tool Demonstration: Be ready to briefly discuss or even demonstrate your proficiency in Figma and Photoshop. If using AI tools, explain how they were integrated into your workflow.

• Brand Versatility Showcase: Clearly differentiate examples of work for different brands. Explain how you adapted your approach for each.

• Process Explanation: Be prepared to walk through your design process for a chosen project, from brief to final asset, highlighting key decision points and how feedback was incorporated.

• Conciseness: Keep your presentation focused and to the point, respecting the interviewer's time while effectively showcasing your relevant skills.

📝 Enhancement Note: Candidates should prepare to speak extensively about the "why" behind their design choices, linking them directly to performance goals and audience psychology. The interview is less about pure aesthetics and more about strategic design for commercial impact.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature 3-5 of your strongest DTC or direct-response graphic ad creative examples. Ensure these pieces demonstrate your ability to work with Figma, Photoshop, and Canva, and ideally show versatility across different brand styles.

• Resume Optimization: Tailor your resume to highlight experience in paid social creative, direct-response marketing, and proficiency with the specified design tools. Quantify achievements where possible (e.g., "Designed ad creatives that contributed to a 15% increase in CTR").

• Prepare Your Narrative: Be ready to articulate your design process, how you incorporate feedback, and your understanding of performance metrics. Practice presenting your portfolio, focusing on the performance rationale behind your work.

• Company Research: Familiarize yourself with UMAEZ LLC's website and any publicly available information about their brands. Understand their DTC focus and commitment to performance marketing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.