Graphic Designer - CLM

📍 Job Overview

Job Title: Graphic Designer - CLM

Company: GoTyme ZA (South Africa)

Location: Johannesburg, Gauteng, South Africa

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-10

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and produce high-quality customer lifecycle marketing (CLM) communications and campaign assets to support Brand and Product initiatives.

• Translate complex campaigns, propositions, and product launches into clear, engaging master creative for CLM adaptation.

• Develop and maintain modular design systems, templates, and asset families to ensure efficient and consistent creative rollout across diverse customer segments and lifecycle journeys.

• Uphold brand consistency and ensure all creative assets are fit-for-purpose across various CLM channels, including email, CRM, in-app messaging, and push notifications.

• Manage multiple design briefs independently from concept through to final delivery, leveraging performance data and customer feedback for continuous creative improvement.

📝 Enhancement Note: This role is positioned within a hybrid Marketing Operations and Creative Operations framework, focusing on the critical intersection of brand, product, and customer engagement through CLM. The emphasis on modular design systems and scalable asset creation indicates a need for a designer who can think strategically about process efficiency and brand governance within a high-volume digital environment.

📈 Primary Responsibilities

• Collaborate closely with Brand, Product, and CLM teams to conceptualize and execute effective CLM communications for campaigns, product launches, and customer propositions.

• Create master campaign creative and customer communication assets tailored for channels such as email, CRM, in-app messaging, push notifications, and digital banners.

• Design and implement modular design systems, templates, and reusable asset components that empower the CLM team to adapt creative efficiently for various customer segments, lifecycle stages, and journey paths.

• Ensure all creative output is clear, customer-centric, and strictly adheres to brand guidelines, while also being optimized for performance across different CLM touchpoints.

• Prepare and organize production-ready source files, templates, and components, and provide oversight or review of adaptations to ensure fidelity to the approved master creative.

• Independently manage the full design lifecycle for multiple briefs, from initial concept development to final asset delivery, incorporating campaign performance insights and customer feedback to refine future creative strategies.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on process-driven design and scalability. The expectation to create "master creative" and "modular design systems" suggests a role that requires not just aesthetic skill but also a deep understanding of how design supports efficient marketing operations and repeatable workflows.

🎓 Skills & Qualifications

Education: Diploma or degree in Graphic Design, Visual Communication, Digital Design, or a related creative discipline. Additional certifications in UX/UI, Figma, digital design systems, CRM design, or customer journey design are advantageous.

Experience: 3+ years of professional graphic design experience, preferably within digital marketing, CRM, customer lifecycle marketing, product marketing, e-commerce, fintech, or similar high-volume consumer sectors.

Required Skills:

• Strong proficiency in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Excellent visual design capabilities, including mastery of layout, typography, visual hierarchy, imagery selection, and digital communication principles.

• Ability to translate Brand and Product briefs into clear, compelling, and customer-facing creative assets.

• Deep understanding of modular design principles, template creation, component libraries, and the development of scalable creative systems.

• Proficient in designing for responsive and mobile-first principles, ensuring optimal user experience across devices.

• Skill in creating master creative assets that can be efficiently adapted for diverse customer segments and lifecycle journeys.

• Strong production skills, including the ability to prepare organized and accurate source files for downstream adaptation by the CLM team.

• High attention to detail and a robust creative quality assurance (QA) discipline.

• Proven ability to independently manage multiple design briefs and delivery timelines effectively.

• Understanding of CRM/CLM channels, segmentation strategies, and customer journey mapping principles is highly advantageous.

• Capability to leverage performance feedback and campaign learnings to enhance future creative output. Preferred Skills:

• Experience collaborating directly with Brand, Product, CRM/CLM, or digital marketing teams.

• Experience working within established brand guidelines and sophisticated design systems.

• Ability to use performance feedback and campaign learnings to improve creative over time.

📝 Enhancement Note: The qualification requirements emphasize a blend of technical design skills (Figma, Adobe Suite), strategic thinking (modular design, scalability), and practical application within a marketing operations context (CRM, CLM, customer journeys). The portfolio requirement is crucial for demonstrating these integrated capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio demonstrating proficiency in digital design, campaign adaptation, and customer communication creative is essential.

• Showcase examples of translating a single campaign or creative platform into scalable templates, modular assets, or channel-ready variations.

• Include case studies or examples that illustrate collaboration with brand, product, or marketing teams.

• Highlight work that adheres to established brand guidelines and design systems. Process Documentation:

• Demonstrate an understanding of designing for efficient workflow, evidenced by modular templates and reusable components.

• Provide examples of how creative assets were prepared for downstream adaptation, showcasing production-ready source files and organizational structure.

• Illustrate the process of using campaign performance data or customer feedback to inform and iterate on creative designs.

📝 Enhancement Note: The portfolio is critical for this role, serving as tangible proof of the candidate's ability to execute the responsibilities. Emphasis should be placed on showcasing not just aesthetic quality but also the strategic thinking behind scalable design solutions and efficient production workflows relevant to CLM.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Johannesburg, South Africa, the estimated salary range is ZAR 350,000 - ZAR 550,000 per annum. This estimate considers the cost of living in Johannesburg, the demand for digital design skills in the fintech/consumer sector, and the specific responsibilities outlined.

Benefits:

• Full-time employment with a competitive salary package.

• Opportunity to work in a hybrid model, offering flexibility between remote and in-office work.

• Contribution to a dynamic and growing fintech company with a focus on customer engagement.

• Exposure to cross-functional collaboration with Brand, Product, and CLM teams.

• Professional development opportunities in digital design, CRM, and customer lifecycle marketing.

• Potential for growth within a specialized creative operations function.

Working Hours: Standard full-time working hours, approximately 40 hours per week, with a hybrid work arrangement offering flexibility.

📝 Enhancement Note: The salary range is an estimate based on available market data for similar roles in Johannesburg. Benefits are inferred based on typical offerings for full-time positions in the tech/fintech sector in South Africa.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Financial Services. GoTyme ZA operates within the rapidly evolving fintech landscape in South Africa, aiming to provide accessible and innovative financial solutions. This industry context demands agility, a strong focus on customer experience, and adherence to regulatory standards.

Company Size: While not explicitly stated, the presence of multiple job postings and a structured organization suggests a growing company, likely in the medium to large enterprise category, with established departments for Brand, Product, and Marketing.

Founded: GoTyme ZA is part of the GoTyme digital banking group, which has roots in the Philippines and is expanding into other markets. This suggests a company culture that may blend established operational excellence with a startup's agility and innovation.

Team Structure:

• The Graphic Designer will be a key member of the broader Marketing or Brand team, with direct collaboration across Brand, Product, and the Customer Lifecycle Marketing (CLM) teams.

• The reporting structure likely places the designer under a Creative Lead, Marketing Manager, or Head of Brand, with dotted-line reporting or strong project-based collaboration with CLM leads.

• Cross-functional collaboration is a core element, requiring seamless interaction with product managers, marketing strategists, and CLM specialists to translate business objectives into visual communications. Methodology:

• Data-driven design: Utilizing campaign performance, customer feedback, and A/B testing results to inform and iterate on creative assets.

• Agile creative development: Embracing iterative design processes to respond quickly to market changes and campaign needs.

• Scalable systems thinking: Prioritizing the creation of reusable components and templates to ensure efficiency and consistency across a high volume of customer communications.

• Brand governance: Strict adherence to brand guidelines while enabling flexibility for channel-specific adaptations.

Company Website: https://gotyme.com.ph/ (Note: This is the Philippine website; ZA-specific details may vary.)

📝 Enhancement Note: The fintech industry context implies a fast-paced environment where design directly impacts user acquisition, engagement, and retention. The company's likely growth phase suggests opportunities for individuals to shape processes and contribute significantly to brand development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer, suitable for professionals with 2-5 years of experience. It requires independent execution and the ability to manage multiple projects, moving beyond junior-level task execution to strategic creative contribution.

Reporting Structure: The designer will likely report to a Creative Lead or Marketing Manager, working closely with cross-functional teams including Product Managers and CLM specialists. This structure allows for both creative guidance and deep collaboration on Go-to-Market (GTM) initiatives.

Operations Impact: The role directly impacts customer engagement, brand perception, and the effectiveness of CLM campaigns. By creating clear, compelling, and consistent communications, the designer contributes to customer acquisition, retention, and overall business growth within the fintech space.

Growth Opportunities:

• Specialization: Deepen expertise in Customer Lifecycle Marketing design, CRM creative, or design systems within a fintech context.

• Skill Advancement: Develop advanced skills in UX/UI design, motion graphics, or data visualization to enhance CLM asset effectiveness.

• Leadership Potential: Progress to a Senior Graphic Designer or Creative Lead role, potentially managing junior designers or overseeing larger creative projects and design system development.

• Cross-functional Exposure: Gain valuable experience in product marketing, digital strategy, and campaign management by working closely with various business units.

📝 Enhancement Note: The role offers a clear path for growth within a specialized area of marketing operations and creative execution. The emphasis on CLM and scalable design systems provides opportunities to build expertise highly valued in the digital marketing and fintech sectors.

🌐 Work Environment

Office Type: Hybrid. This suggests a blend of remote work flexibility and in-office collaboration. The office environment is likely designed to foster teamwork, brainstorming, and the execution of tasks requiring specialized equipment or in-person interaction.

Office Location(s): Johannesburg, Gauteng, South Africa. This location places the role within a major economic hub, offering access to talent and resources. Specific office details would be provided upon application.

Workspace Context:

• Collaborative Environment: The hybrid model and cross-functional responsibilities indicate a workplace that encourages interaction and knowledge sharing, both in person and virtually.

• Tools and Technology: Expect access to industry-standard design software (Figma, Adobe Creative Suite) and potentially project management or collaboration tools used by the Brand, Product, and CLM teams.

• Team Interaction: Opportunities to engage with designers, marketers, product specialists, and CLM experts, fostering a dynamic learning and working atmosphere.

Work Schedule: Standard full-time schedule, approximately 40 hours per week, with flexibility inherent in the hybrid arrangement. This allows for dedicated focus on design tasks, campaign execution, and collaboration with teams across different time zones or working styles.

📝 Enhancement Note: The hybrid nature of the role is a significant factor, balancing the need for focused individual work with the benefits of in-person collaboration and team synergy. This structure is common in modern creative and marketing operations teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Creative Assessment: A practical design exercise or case study focused on campaign adaptation or CLM asset creation, potentially using Figma or Adobe Suite. This will evaluate your design skills, problem-solving abilities, and understanding of CLM principles.

• Team/Manager Interviews: Discussions with the hiring manager and potential team members to assess your experience, collaborative style, and cultural fit. Be prepared to discuss your approach to brand consistency, scalability, and working with briefs.

• Final Interview: Potentially with senior leadership to discuss your overall impact and alignment with company goals.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly demonstrate experience in digital marketing, CLM, campaign adaptation, and working with design systems.

• Showcase Scalability: Highlight projects where you developed modular assets, templates, or a consistent creative system for multi-channel deployment.

• Detail Your Process: For each project, clearly articulate the brief, your design process, the tools used (especially Figma/Adobe), challenges faced, and the outcome or impact (if measurable).

• Emphasize CLM Relevance: If possible, include examples that touch upon customer journeys, segmentation, or direct communication channels like email or in-app messaging.

• Production Readiness: If showcasing source files or templates, ensure they are well-organized and demonstrate production-ready quality.

Challenge Preparation:

• Understand CLM: Familiarize yourself with customer lifecycle marketing principles, common customer journeys, and the types of communications used in fintech.

• Practice Figma/Adobe: Be ready to demonstrate your proficiency in these tools, especially for tasks involving template creation or asset adaptation.

• Articulate Design Decisions: Prepare to explain the rationale behind your design choices, focusing on how they meet the brief, align with brand, and serve the customer.

• Scalability Focus: Be ready to discuss how you approach creating designs that can be easily scaled and adapted by a CLM team.

📝 Enhancement Note: The interview process is designed to thoroughly assess both creative talent and operational understanding. A strong portfolio that showcases strategic thinking around scalable design for CLM is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating modular design systems and templates. High proficiency expected.

• Adobe Creative Suite: Including Photoshop, Illustrator, and InDesign, for advanced image editing, vector graphics, and layout design.

• Design Systems: Experience in creating, contributing to, or working within established design systems is highly valued.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts campaign performance metrics (e.g., open rates, click-through rates, conversion rates) is beneficial. Familiarity with basic analytics platforms may be useful for understanding creative effectiveness. CRM & Automation:

• CRM/CLM Platforms: Understanding the principles and limitations of platforms like Salesforce Marketing Cloud, Braze, HubSpot, or similar systems used for customer lifecycle marketing is highly advantageous.

• Email Marketing Tools: Familiarity with designing for email clients and their specific rendering constraints.

📝 Enhancement Note: Proficiency in Figma is a critical requirement for this role, indicating a move towards collaborative, component-based design workflows. Familiarity with CLM platforms is a strong plus, demonstrating an understanding of the end-to-end marketing process.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and designing for the customer's needs and journey, ensuring clarity and value in all communications.

• Brand Integrity: Upholding and meticulously applying brand guidelines to ensure a consistent and trustworthy brand presence across all touchpoints.

• Efficiency & Scalability: A focus on creating reusable assets and streamlined processes that enable the CLM team to operate effectively and scale their efforts.

• Collaboration & Communication: Valuing open communication and teamwork across Brand, Product, and CLM teams to achieve shared objectives.

• Data-Informed Creativity: Utilizing performance data and customer insights to guide design decisions and drive continuous improvement in creative effectiveness.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with Brand, Product, and CLM teams to ensure design solutions are strategically aligned and technically feasible.

• Feedback-Driven Iteration: An open approach to receiving and providing constructive feedback, fostering a culture of continuous improvement and shared learning.

• Knowledge Sharing: Willingness to share design best practices, template structures, and insights with the CLM team to facilitate their adaptation and deployment of creative assets.

📝 Enhancement Note: The company culture likely emphasizes agility, customer focus, and a collaborative approach, particularly important in the fast-paced fintech sector. The designer's role is to be a bridge between brand strategy and customer engagement through effective, scalable creative.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Channel Adaptation: Creating master creative that is both on-brand and easily adaptable for diverse CLM channels and customer segments requires strategic design thinking and meticulous execution.

• High-Volume Output: Meeting the demands of a fast-paced fintech environment requires efficient workflows, strong time management, and the ability to produce quality assets at scale.

• Translating Complex Information: Simplifying intricate product features or financial propositions into visually clear and compelling customer communications can be challenging.

• Keeping Pace with Digital Trends: Staying updated with evolving digital design best practices, platform updates, and customer engagement strategies is crucial for maintaining creative relevance.

Learning & Development Opportunities:

• Advanced CLM Design: Deepen expertise in designing for specific CLM strategies, such as onboarding, retention, or win-back campaigns.

• Design Systems Mastery: Contribute to or lead the development and maintenance of sophisticated design systems for scalable marketing operations.

• UX/UI Fundamentals: Enhance understanding of user experience and user interface design principles to create more impactful and intuitive customer communications.

• Fintech Industry Insights: Gain a comprehensive understanding of the fintech landscape, customer behavior, and regulatory considerations relevant to financial services marketing.

📝 Enhancement Note: The challenges presented are typical for roles in high-growth, customer-centric industries like fintech. The growth opportunities focus on developing specialized skills within marketing operations and creative strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a broad brand campaign into multiple, channel-specific CLM assets. How do you ensure brand consistency while optimizing for each channel?" (Focus on modularity, templates, and your understanding of CLM channels.)

• "Walk us through a project where you had to simplify a complex product or service into a clear visual communication. What was your approach, and what was the outcome?" (Highlight your problem-solving, visual hierarchy, and communication skills.)

• "How do you approach creating reusable design components or templates for a marketing team? What are the key considerations for ensuring they are easy to use and adapt?" (Emphasize your understanding of design systems and efficiency.) Company & Culture Questions:

• "What interests you about GoTyme ZA and the fintech industry? How do you see your design skills contributing to our customer engagement goals?" (Research GoTyme's mission and values; connect your skills to their objectives.)

• "Describe your experience working in a hybrid environment. How do you ensure effective collaboration and communication with remote and in-office team members?" (Highlight your self-management, communication tools, and proactive approach.)

• "How do you stay updated on design trends and best practices, particularly in digital marketing and CLM?" (Show your commitment to continuous learning and industry awareness.) Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your solution (design process), and the results.

• Highlight Key Skills: Explicitly point out where your work demonstrates proficiency in Figma, Adobe Suite, modular design, and brand adherence.

• Focus on Impact: Quantify results where possible (e.g., improved engagement metrics, efficient asset deployment). If not quantifiable, describe the qualitative impact on clarity or brand perception.

• Be Prepared for Live Design: Have your Figma or Adobe files ready to share and potentially make minor edits or explain your workflow live.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design talent but also an understanding of marketing operations, scalability, and the specific needs of CLM within the fintech sector.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor your Resume: Highlight experience in digital marketing, CRM, CLM, and proficiency with Figma and Adobe Creative Suite. Use keywords from the job description to showcase relevant skills and experience.

• Curate Your Portfolio: Select 3-5 of your strongest digital design projects that best represent your skills in campaign adaptation, modular design, and customer communication. Ensure it's easily accessible (e.g., a personal website or a shared link).

• Prepare for a Creative Challenge: Be ready to demonstrate your design skills and process, potentially through a live exercise or by presenting a case study from your portfolio.

• Research GoTyme ZA: Understand their brand, mission, and the fintech market in South Africa to articulate your interest and how your skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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