Graphic Designer - DTC Paid Social (US Experience is required)

📍 Job Overview

Job Title: Graphic Designer - DTC Paid Social (US Experience Required)

Company: UMAEZ LLC

Location: Colombia

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-volume, performance-driven static and graphic ad creatives for paid social channels (Meta, TikTok) to support a portfolio of Direct-to-Consumer (DTC) brands.

• Collaborate closely with Creative Strategists and CRO teams to ensure ad creative is aligned with campaign objectives and conversion-focused design principles.

• Maintain and evolve brand design systems and asset libraries across multiple brand identities, ensuring consistency in typography, color usage, and visual hierarchy.

• Contribute to the development of secondary brand and campaign design assets, including sale banners, offer graphics, and seasonal creative.

• Leverage a suite of design tools, including Figma, Photoshop, Canva, and AI image tools, to accelerate production while maintaining craft and quality.

📝 Enhancement Note: This role is specifically for a performance-focused graphic designer, not a traditional brand or editorial designer. The emphasis is on creating assets that drive measurable results in paid social campaigns. The "US Experience Required" implies a need to understand the nuances of the US DTC market and consumer behavior.

📈 Primary Responsibilities

• Design scroll-stopping, direct-response static ad creatives for Meta platforms, optimized for real audiences and immediate engagement.

• Produce visually compelling carousels, product feature graphics, offer visuals, and hook-led image ads that adhere to diverse brand styles.

• Ensure all creative assets are on-brand, meticulously applying correct typography, color palettes, visual hierarchy, and brand tone.

• Develop supporting assets for landing pages in close collaboration with the Web Designer and CRO team to enhance conversion rates.

• Maintain and update brand design systems and asset libraries as the company's brand portfolio expands.

• Occasionally support internal design needs, such as presentations, documents, or external-facing materials that represent the brand.

📝 Enhancement Note: The core responsibility is performance creative. While secondary brand design is mentioned, the primary output and success metric will be the effectiveness of paid social ad assets. The emphasis on "multiple brand styles" and "concurrent briefs" indicates a need for adaptability and high throughput.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for mid-level roles.

Experience: Minimum 2-5 years of experience in graphic design, with a strong focus on digital advertising and performance creative.

Required Skills:

• A robust portfolio showcasing DTC or direct-response graphic ad creative specifically designed for performance.

• High proficiency in Figma and Adobe Photoshop for rapid asset creation and manipulation.

• Demonstrated expertise in Canva for efficient content generation.

• Familiarity and practical application of AI image tools to accelerate production workflows.

• Strong understanding of visual hierarchy, typography, and layout as critical performance drivers.

• Ability to effectively manage and execute design tasks across multiple distinct brand identities.

• Proven track record of reliable, consistent output, capable of handling concurrent briefs and meeting deadlines without compromising quality.

• Openness and adaptability to a feedback-driven environment, understanding revision rounds as a standard part of the creative production process. Preferred Skills:

• Prior experience designing for DTC beauty, wellness, or lifestyle brands.

• Familiarity with AI design tools that enhance production efficiency without sacrificing creative quality.

• Basic understanding of copywriting principles and how headlines and visuals synergize effectively.

• Experience with creating simple animated assets or motion graphics for social media.

• Knowledge of conversion-focused design principles and their impact on buyer behavior.

📝 Enhancement Note: The "Instant No's" section provides critical insight into what is NOT desired, reinforcing the need for a performance-oriented portfolio and a collaborative, brief-driven approach. Experience with US DTC market nuances is implicitly required.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that prominently features DTC or direct-response graphic ad creative, demonstrating a clear understanding of performance metrics and audience engagement.

• Case studies or examples within the portfolio should highlight how design choices directly contributed to campaign success (e.g., increased click-through rates, conversions).

• Visualizations of assets designed for Meta and TikTok paid social campaigns, including static ads, carousels, and offer graphics.

• Examples showcasing the ability to adapt design styles across different brand voices and target audiences. Process Documentation:

• While not explicitly a documentation role, candidates should be prepared to discuss their design process for performance creative, from brief interpretation to final asset delivery.

• Ability to articulate how they incorporate feedback and revisions into their workflow to optimize creative output.

• Understanding of how design assets integrate into broader marketing funnels and CRO strategies.

📝 Enhancement Note: The portfolio is the primary evaluation tool. It must explicitly demonstrate success in performance marketing creative, not just aesthetic appeal. Candidates should be ready to discuss the "why" behind their design decisions in relation to performance.

💵 Compensation & Benefits

Salary Range: As a contractor position, compensation is a competitive monthly rate, determined by experience and portfolio quality. Based on industry benchmarks for experienced remote graphic designers specializing in paid social creative in regions with a lower cost of living, and considering the "7-8 figure DTC brand portfolios" context, a monthly rate could range from $2,500 - $5,000 USD. This range accounts for the specialized skill set, high volume of work, and the performance-driven nature of the role.

Benefits:

• Competitive monthly rate (contractor).

• Clear growth path from Graphic Designer to Senior Graphic Designer.

• Fully remote work arrangement with no fixed location requirement.

• Learning & development budget for professional growth.

• Access to winning ad references and a structured feedback system designed for skill enhancement.

• Exposure to high-volume, multi-market DTC creative production at scale.

• Weekly performance reviews with the Creative Director.

Working Hours: 40 hours per week, with flexibility due to the fully remote nature. The role requires consistent output and the ability to meet deadlines, suggesting a need for disciplined time management.

📝 Enhancement Note: The "Competitive monthly rate" is a key benefit for contractors. The mention of a "clear growth path" and "weekly performance reviews" suggests a structured environment for career advancement and skill development within the operations function. The salary estimation is based on typical contractor rates for this specialized role in a remote, international context, factoring in the company's scale.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Direct-to-Consumer - DTC), Marketing & Advertising. The company operates a portfolio of DTC brands, indicating a focus on online sales, customer acquisition, and brand building through digital channels.

Company Size: The company runs "7–8 figure DTC brand portfolios," and operates across multiple markets (US, Malaysia, Philippines). This scale suggests a sizable, well-established operation, likely employing a significant team across various functions, including creative, marketing, operations, and analytics.

Founded: The founding date is not provided, but the description implies a mature company with established processes and significant operational scale.

Team Structure:

• The role operates within a "broader creative system," implying a structured creative department.

• Direct collaboration with "Creative Strategists" and the "Web Designer and CRO team."

• Reporting to the "Creative Director" with "Weekly performance reviews."

• The team likely includes specialists in paid social, creative strategy, web design, conversion rate optimization, and potentially data analytics to measure ad performance. Methodology:

• Performance-Driven: All creative output is directly tested against real numbers and market performance.

• Data-Informed: Decisions are based on what works, with immediate feedback loops from campaign results.

• High-Volume Production: Emphasis on producing a large quantity of creative assets consistently.

• Feedback-Centric: Continuous improvement through structured feedback and revision rounds.

• Agile & Adaptable: Ability to switch between brand voices and audience types quickly.

Company Website: umaez.co

📝 Enhancement Note: The company culture is heavily oriented towards performance marketing and data-driven decision-making. This is not a traditional "art for art's sake" environment; creative output must demonstrate ROI. The scale of the operations implies a need for robust processes and efficient workflows.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Graphic Designer role. It's positioned as a critical contributor within the creative operations function, responsible for generating high-impact assets for paid acquisition channels. The role requires a blend of technical design skills and a strategic understanding of performance marketing.

Reporting Structure: The role reports to the Creative Director, with direct collaboration expected with Creative Strategists, Web Designers, and CRO specialists. This indicates a collaborative, cross-functional working environment focused on achieving shared marketing objectives.

Operations Impact: The Graphic Designer's work directly impacts the company's revenue by creating ad creatives that drive customer acquisition through paid social channels. The effectiveness of these designs is immediately measurable through campaign performance metrics, making this role integral to the company's growth strategy.

Growth Opportunities:

• Senior Graphic Designer: A clear progression path is outlined, suggesting opportunities for increased responsibility, more complex creative challenges, and potentially leadership within the design team.

• Specialization: Potential to deepen expertise in specific areas like motion graphics, advanced AI design tools, or conversion-focused design principles.

• Cross-Functional Learning: Exposure to marketing strategy, CRO, and web design can broaden skill sets beyond pure graphic design.

• Mentorship: Access to the Creative Director for weekly reviews provides direct mentorship and guidance.

📝 Enhancement Note: The growth path from Graphic Designer to Senior Graphic Designer is a significant opportunity. The role's direct impact on revenue and the emphasis on learning and development suggest a promising career trajectory for ambitious designers within the performance marketing space.

🌐 Work Environment

Office Type: Fully Remote. This signifies a distributed workforce with no central office requirement.

Office Location(s): While the role is fully remote and no fixed location is required, the company operates across the US, Malaysia, and the Philippines, and the candidate must be based in Colombia. This suggests a global operational footprint with a distributed team.

Workspace Context:

• Flexibility: The fully remote setup allows for flexible work hours and location, provided deadlines are met and collaboration is effective.

• Technology-Centric: Reliance on digital tools like Figma, Photoshop, and AI image generators is paramount. Access to reliable internet and a suitable workspace is essential.

• Collaborative Digital Environment: While remote, the role emphasizes active collaboration with strategists and other team members, likely facilitated through project management tools, video conferencing, and design collaboration platforms.

• Structured Feedback: The environment is described as structured, with a feedback system designed to improve craft, indicating a culture of continuous improvement and professional development.

Work Schedule: While the exact hours are not specified beyond "40 hours per week," the fully remote nature implies flexibility. However, the high-volume, fast-paced environment and need for "consistent output" suggest that candidates must be self-disciplined and proactive in managing their time and workload.

📝 Enhancement Note: The fully remote nature offers significant flexibility, but success will depend on strong self-management and communication skills. The emphasis on "structured creative environment where your work gets tested against real numbers" points to a results-oriented, rather than purely creative, workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and portfolio against the "Must-Haves" and "Instant No's."

• Portfolio Review: A crucial step where candidates will present their portfolio, focusing on DTC/direct-response ad creative and explaining the performance rationale behind their designs. Be prepared to discuss specific examples of how your work drove results.

• Skills Assessment: Potential for a design challenge or test project to evaluate proficiency in Figma/Photoshop and ability to work within brand guidelines and performance briefs.

• Cultural Fit/Collaboration Interview: Discussion about working in a feedback-driven environment, handling revisions, and collaborating with strategists and other team members.

• Final Interview: Likely with the Creative Director to discuss overall fit, growth potential, and alignment with the company's performance-centric approach.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest DTC paid social ad creative examples. Prioritize pieces that demonstrate clear performance impact.

• Explain the "Why": For each piece, articulate the brief, your design strategy, the specific elements you used to drive performance (e.g., CTA placement, headline integration, visual hook), and any quantifiable results if available.

• Demonstrate Versatility: Include examples that show your ability to work across different brand styles and product categories.

• Highlight Tool Proficiency: Briefly mention the tools used for each project, especially Figma, Photoshop, and Canva.

• Address "Instant No's": Ensure your portfolio does not lean heavily on editorial, print, or pure brand identity work without a clear performance marketing component.

Challenge Preparation:

• Simulated Brief: If a design challenge is given, treat the brief with utmost importance. Understand the target audience, campaign objective, and key messaging.

• Time Management: Practice creating ad creatives within a limited timeframe, mimicking the pace of paid social production.

• Articulate Strategy: Be ready to present your design choices and justify them based on performance marketing principles and the provided brief.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio and the candidate's ability to articulate the performance rationale behind their design decisions. Candidates should prepare to "defend" their creative choices with data-informed reasoning.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for collaborative design, UI elements, and asset creation. Proficiency is essential for rapid iteration and teamwork.

• Adobe Photoshop: Used for image manipulation, retouching, and complex graphic creation.

• Canva: Utilized for efficient content generation, particularly for quick turnarounds and simpler assets.

• AI Image Tools: Integration of AI tools (e.g., Midjourney, DALL-E, Stable Diffusion) to accelerate production, ideation, and asset generation.

Analytics & Reporting:

• While not a direct responsibility, a basic understanding of how design assets are tracked and reported on (e.g., CTR, conversion rates, ROAS) is beneficial for understanding performance drivers. CRM & Automation:

• Not directly applicable to this role, but understanding how ad creative is deployed via ad platforms (Meta Ads Manager, TikTok Ads Manager) is relevant.

📝 Enhancement Note: Proficiency in Figma, Photoshop, Canva, and AI image tools is non-negotiable. The company is leveraging AI to enhance production efficiency, so familiarity with these tools is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: The ultimate value is driving measurable results through creative. Every design decision should serve the goal of increasing conversions and ROI.

• Data-Driven: Decisions are informed by campaign performance data and A/B testing outcomes.

• Efficiency & Speed: High-volume production requires a commitment to speed and efficiency without sacrificing quality.

• Collaboration: Active participation in a team environment, valuing feedback and clear communication with strategists and other creative/marketing professionals.

• Adaptability: Willingness to embrace change, pivot between brand styles, and respond to evolving market trends and campaign needs.

Collaboration Style:

• Brief-Driven: Designs originate from briefs provided by creative strategists, requiring close adherence and proactive communication if clarification is needed.

• Feedback Integration: A culture where constructive criticism is welcomed and used to refine creative output. Revisions are a normal part of the process.

• Cross-Functional Partnership: Working closely with web designers and CRO specialists to ensure holistic campaign effectiveness from creative to landing page experience.

📝 Enhancement Note: The core values revolve around measurable impact and efficient execution. Candidates who thrive on data, feedback, and rapid iteration will find this environment most suitable.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Pace: The need to produce a large quantity of creative assets quickly can be demanding.

• Constant Performance Testing: Creative performance can fluctuate, requiring designers to adapt and iterate rapidly based on data.

• Balancing Brand Consistency with Performance: Maintaining distinct brand identities while ensuring all assets are optimized for direct response.

• Feedback Management: Navigating multiple rounds of feedback from different stakeholders.

Learning & Development Opportunities:

• Deep Dive into DTC Performance Marketing: Gain unparalleled experience in what makes creative succeed in a high-stakes, data-driven DTC environment.

• Mastery of Design Tools: Enhance proficiency in Figma, Photoshop, Canva, and AI design tools through daily intensive use.

• Conversion-Focused Design Acumen: Develop a sophisticated understanding of psychological triggers and design elements that drive buyer behavior.

• Exposure to Scaled Operations: Learn how creative production is managed at scale for multiple brands across different markets.

📝 Enhancement Note: The challenges presented are inherent to performance marketing creative operations. The growth opportunities are significant for designers looking to specialize in this highly in-demand niche.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a paid social ad that significantly outperformed others. What were the key design elements that contributed to its success?" (Focus on your process, rationale, and quantifiable results.)

• "How do you approach a design brief for a new DTC brand you're unfamiliar with? What steps do you take to ensure brand consistency and performance?" (Highlight your research and adaptation process.)

• "Walk us through your workflow for creating a set of 5 static ads for a Meta campaign, from receiving the brief to final delivery." (Emphasize efficiency, tool usage, and collaboration.) Company & Culture Questions:

• "What interests you about working in a performance-driven DTC environment rather than a traditional agency or brand identity role?" (Show your understanding of the company's focus.)

• "How do you handle constructive criticism or multiple rounds of revisions on your designs?" (Demonstrate your adaptability and collaborative spirit.)

• "Describe your experience using AI tools in your design workflow. How do you ensure quality and originality?" (Highlight your proficiency and critical approach to AI.) Portfolio Presentation Strategy:

• Lead with Performance: Start with your strongest examples of paid social ad creative that achieved measurable results.

• Tell a Story: For each piece, explain the problem (brief), your solution (design), and the outcome (performance).

• Quantify When Possible: If you have metrics (CTR, conversion rate, ROAS), present them clearly. Even qualitative feedback on performance is valuable.

• Be Concise and Focused: Stick to the most relevant aspects of your work that align with the job description. Avoid lengthy explanations of non-performance-related projects.

📝 Enhancement Note: Be prepared to discuss your design decisions through the lens of performance and ROI. Your portfolio should be a testament to your ability to create ads that convert, not just look good.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided by Workable.

• Portfolio Customization: Ensure your submitted portfolio prominently features DTC or direct-response graphic ad creative. Tailor your presentation to highlight examples relevant to paid social campaigns on Meta and TikTok.

• Resume Optimization: Clearly articulate your experience with performance creative, digital advertising, and proficiency in Figma, Photoshop, and Canva. Use keywords from the job description and quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining the performance rationale behind your designs. Prepare to discuss your workflow for high-volume creative production and your experience with feedback.

• Company Research: Familiarize yourself with UMAEZ LLC's brand portfolio (if publicly available) and the DTC e-commerce landscape. Understand the importance of data-driven creative in this industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.