Graphic Designer - DTC Paid Social (US Experience is required)

📍 Job Overview

Job Title: Graphic Designer - DTC Paid Social

Company: UMAEZ LLC

Location: Brazil

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: 2026-09-10

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-volume, performance-driven static and graphic ad creatives for paid social channels (Meta, TikTok) to support a portfolio of 7-8 figure DTC brands.

• Collaborate closely with creative strategists and CRO teams to ensure ad creative aligns with brand voice, campaign objectives, and conversion-focused design principles.

• Utilize core design tools such as Figma, Photoshop, Canva, and AI image generation tools to produce scroll-stopping, direct-response assets at scale.

• Contribute to secondary brand and campaign design needs, including sale banners, offer graphics, seasonal creative, and product imagery, maintaining brand consistency across multiple portfolios.

📝 Enhancement Note: This role is specifically for a Graphic Designer focused on performance marketing creative within a Direct-to-Consumer (DTC) environment. The emphasis is on data-driven design and rapid iteration based on ad performance metrics, rather than purely aesthetic or editorial design. The "US Experience is required" likely refers to understanding the US market's consumer behavior and advertising trends within the DTC space.

📈 Primary Responsibilities

• Design static ad creatives for Meta platforms, focusing on scroll-stopping visuals and direct-response objectives, tailored to perform against real audiences.

• Produce carousel ads, product feature graphics, offer visuals, and hook-led image ads across diverse brand styles, ensuring adherence to brand guidelines (typography, color, visual hierarchy, tone).

• Support campaign and promotional design initiatives, including sale banners, offer graphics, seasonal creative, and new product launch assets.

• Collaborate with Web Designers and CRO teams to design supporting assets for landing pages, optimizing for conversion.

• Maintain and evolve brand design systems and asset libraries as the company's portfolio expands.

• Occasionally create internal design materials, such as decks and documents, that represent the brand externally.

• Adapt design output to effectively switch between different brand voices and audience types without compromising quality or pace.

📝 Enhancement Note: The core of this role revolves around creating "performance creative." This implies a deep understanding of how visual design directly impacts advertising metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS). The designer is expected to be a problem-solver using design as a tool for business results, not just an aesthetic output.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant skills and experience will be prioritized. A background in Graphic Design, Digital Marketing, or a related field is advantageous.

Experience: 2-5 years of experience in graphic design, with a significant focus on digital advertising creative, particularly for DTC brands and paid social campaigns.

Required Skills:

• A compelling portfolio showcasing DTC or direct-response graphic ad creative that demonstrates performance.

• High proficiency in Figma and Photoshop for rapid asset creation and manipulation.

• Proficiency in Canva for quick design tasks and template utilization.

• Experience with AI image generation tools to accelerate production workflows.

• Strong understanding of visual hierarchy, typography, and layout as performance-enhancing tools.

• Ability to effectively manage and execute concurrent design briefs across multiple brand identities.

• Proven ability to deliver consistent, high-quality output while meeting tight deadlines.

• Comfort and adaptability in a feedback-driven environment, embracing revision rounds as part of the production process. Preferred Skills:

• Prior experience designing for DTC beauty, wellness, or lifestyle brands.

• Familiarity with AI design tools that enhance craft and production speed.

• Basic understanding of copywriting principles and how headlines and visuals interact to drive engagement.

• Experience with creating simple animated assets or motion graphics for social media.

• Understanding of conversion-focused design principles and their impact on buyer behavior.

📝 Enhancement Note: The "Instant No's" section in the job description is critical. It explicitly filters out candidates whose portfolios are focused on editorial, print, or brand identity work without a demonstrable track record in paid social or performance creative. This strongly indicates that the primary evaluation criterion will be the candidate's ability to create designs that directly influence consumer purchasing decisions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing DTC or direct-response graphic ad creative specifically for paid social platforms (e.g., Meta static ads, carousels).

• Examples demonstrating the ability to create scroll-stopping visuals and direct-response copy integration.

• Case studies or descriptions that explain the rationale behind design choices, linking them to performance objectives or results where possible.

• Visuals that highlight versatility across different brand styles and audience types.

• Proof of proficiency in Figma, Photoshop, and Canva through the quality and diversity of presented work. Process Documentation:

• While not explicitly requested for submission, candidates should be prepared to discuss their process for:

• Receiving and interpreting creative briefs from strategists.

• Iterating on designs based on performance data and feedback from stakeholders.

• Managing multiple projects and deadlines within a fast-paced production environment.

• Collaborating with other team members (e.g., web designers, copywriters) to ensure cohesive campaign assets.

• Maintaining and organizing design assets and brand guidelines.

📝 Enhancement Note: The emphasis on a "portfolio that includes DTC or direct-response graphic ad creative" is paramount. The company explicitly states that editorial, print, or brand identity-focused portfolios without this specific experience are an "Instant No." This means candidates must curate their portfolios to highlight their ability to design for performance and conversion in a paid social context.

💵 Compensation & Benefits

Salary Range: As a contractor role, compensation is a "Competitive monthly rate based on experience and portfolio quality." Given the location in Brazil and the requirement for US market experience and high-volume output, a range of $2,000 - $4,500 USD per month is a reasonable estimate for a full-time contractor with 2-5 years of relevant experience and a strong portfolio. This is based on industry benchmarks for remote creative talent supporting US-based DTC operations from regions with a lower cost of living, while accounting for the specialized skills and performance-driven nature of the role.

Benefits:

• Competitive monthly rate (contractor) based on experience and portfolio quality.

• Clear growth path: Graphic Designer → Senior Graphic Designer.

• Fully remote work environment with no fixed location requirement.

• Learning & development budget for professional growth.

• Access to winning ad references and a structured feedback system for skill enhancement.

• Exposure to high-volume, multi-market DTC creative production at scale.

• Weekly performance reviews with the Creative Director.

Working Hours: This is a FULL_TIME position, typically requiring approximately 40 hours per week. The role is fully remote with flexible setup, implying that while the workload is full-time, the specific hours can be managed flexibly, provided deadlines are met and collaboration with teams in different time zones is accommodated.

📝 Enhancement Note: The compensation is structured as a monthly rate for a contractor. The salary estimate is based on typical rates for skilled remote graphic designers supporting US DTC brands from Brazil, factoring in the required US market experience and the high-volume, performance-critical nature of the work. The benefits highlight professional development and exposure to high-impact work, common for contractor roles in fast-growing companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Direct-to-Consumer - DTC) and Digital Marketing. The company operates a portfolio of DTC brands across various categories, with a strong reliance on paid social advertising for growth.

Company Size: The company operates 7-8 figure DTC brand portfolios, suggesting a significant scale of operations and revenue. While the exact employee count isn't specified, the need for a high volume of creative output and a structured team implies a mid-to-large sized operational team, likely comprising specialized roles in marketing, creative, operations, and analytics.

Founded: The founding date is not provided, but the description suggests a company that has scaled significantly, focusing on rapid growth through digital channels.

Team Structure:

• The Graphic Designer will be part of a broader creative team, working closely with "creative strategists" and a "Creative Director."

• Collaboration is expected with a "Web Designer and CRO team" for landing page assets.

• The company emphasizes a "broader creative system," indicating a structured approach where individual roles contribute to a larger marketing and advertising machine.

• The team operates across multiple brands and categories, requiring designers to adapt to diverse brand voices. Methodology:

• Data-Driven Performance: The core methodology is performance-based. Creative output is directly tested against real numbers (ad performance metrics), and feedback is used for rapid iteration and improvement.

• High-Volume Production: The company operates at a significant scale, requiring a high volume of ad creative production.

• Structured Feedback System: A formal system for feedback and weekly performance reviews with the Creative Director is in place to foster continuous improvement.

• Agile Adaptation: Designers must be able to switch between brand voices and audience types quickly to meet evolving market demands.

Company Website: umaez.co

📝 Enhancement Note: The company's culture is performance-oriented, fast-paced, and feedback-driven. It's not a traditional agency where creative output is the sole focus; here, creative is a tool for achieving measurable business results (sales, ROI). Designers are expected to be analytical and adaptable.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-to-mid-level Graphic Designer (2-5 years experience). It's focused on executing creative briefs for performance marketing. The emphasis is on mastering the craft of creating ads that perform, rather than high-level strategic brand development.

Reporting Structure: The Graphic Designer will report to the Creative Director, receiving weekly performance reviews and feedback. They will also collaborate closely with Creative Strategists who provide the briefs.

Operations Impact: The Graphic Designer's work has a direct and immediate impact on the company's revenue through paid social advertising. High-performing creative is central to the company's DTC growth strategy, directly influencing customer acquisition costs and sales volume.

Growth Opportunities:

• Clear growth path: Graphic Designer → Senior Graphic Designer. This suggests opportunities for increased responsibility, more complex projects, and potentially leadership within the design team as experience and performance are demonstrated.

• Skill Development: Access to winning ad references, a structured feedback system, and weekly reviews with the Creative Director provide a strong environment for honing performance-based design skills.

• Learning & Development Budget: This allows for professional development, potentially including courses on advanced design techniques, performance marketing principles, or new creative tools.

• Exposure to Scale: Working with multiple 7-8 figure DTC brands at scale offers invaluable experience in high-volume, results-driven creative production, which is highly valued in the e-commerce and digital marketing industries.

📝 Enhancement Note: The growth path is clearly defined, indicating a structured approach to employee development within the creative operations function. The emphasis is on developing expertise in performance creative, which is a highly sought-after skill set in the DTC e-commerce space.

🌐 Work Environment

Office Type: Fully Remote. This means there is no physical office location requirement, allowing candidates to work from anywhere.

Office Location(s): The role is based in Brazil, but the "Fully remote - no fixed location, flexible setup" implies that candidates can work from any location within Brazil, and potentially beyond, as long as they can maintain performance and collaboration.

Workspace Context:

• Remote Flexibility: The primary characteristic is the freedom to set up a workspace that is conducive to productivity.

• Collaboration Tools: While not explicitly listed, effective remote collaboration will likely rely on digital communication and project management tools (e.g., Slack, Asana, Trello, or similar).

• Performance-Oriented: The environment is structured around achieving measurable results. Designers are expected to be self-motivated and accountable for their output and its impact.

• Access to Resources: Designers will have access to "winning ad references" and a "structured feedback system," which are key resources for understanding and improving performance.

Work Schedule: This is a full-time role (approximately 40 hours/week) with a "flexible setup." This suggests that while the commitment is full-time, the exact daily hours can be adjusted to suit the individual, provided that deadlines are met and there's availability for necessary collaboration with teams in different time zones.

📝 Enhancement Note: The fully remote nature and flexible setup are key selling points. However, candidates should be aware that a "flexible setup" in a performance-driven role still requires significant discipline, time management, and proactive communication to ensure seamless integration with the rest of the team and timely delivery of high-quality creative assets.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on the portfolio's relevance to DTC paid social and direct-response creative. Portfolios lacking this specific experience may be screened out immediately.

• Portfolio Walkthrough/Discussion: Candidates will likely be asked to present and discuss their portfolio, explaining their design process, rationale behind key pieces, and how their work has contributed to performance.

• Skills Assessment: Potential for a design challenge or test project to evaluate proficiency in Figma/Photoshop and ability to execute a brief within constraints.

• Culture Fit Interview: Discussion to assess comfort with feedback, fast-paced environments, collaboration, and understanding of performance marketing principles.

• Final Interview: Likely with the Creative Director to discuss career growth, expectations, and finalize details.

Portfolio Review Tips:

• Highlight Performance: Ensure your portfolio prominently features DTC paid social ad creative. Categorize or tag these examples clearly.

• Showcase Process: For key pieces, briefly explain the brief, your design process, the tools used, and any measurable results or learnings. Use the "Instant No's" as a guide for what not to emphasize.

• Demonstrate Versatility: Include examples across different brand styles and product categories if possible.

• Tool Proficiency: Visually demonstrate your skills in Figma and Photoshop.

• Clarity and Conciseness: Make it easy for reviewers to quickly identify relevant work. Use clear headings and concise descriptions.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the brief, target audience, and objectives. Ask clarifying questions if needed.

• Focus on Performance: Design with direct-response and conversion in mind. Consider elements like clear calls-to-action, compelling visuals, and benefit-driven copy integration.

• Tool Efficiency: Be prepared to execute the challenge efficiently using Figma and/or Photoshop.

• Justify Decisions: Be ready to explain the strategic reasoning behind your design choices, even for a short challenge.

📝 Enhancement Note: The interview process is heavily weighted towards the portfolio and practical design skills relevant to performance marketing. Candidates must proactively demonstrate their understanding of how design drives business results in a DTC context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for collaborative design, prototyping, and asset creation. Expect proficiency in creating layouts, components, and exporting assets for various social media formats.

• Photoshop: Essential for image manipulation, retouching, and complex graphic creation. Proficiency in layer management, color correction, and compositing is expected.

• Canva: Utilized for rapid design tasks, template-based creation, and potentially for simpler assets or quick iterations. Familiarity with its interface and capabilities is necessary.

• AI Image Tools: Tools such as Midjourney, DALL-E, or Stable Diffusion may be used for generating initial concepts, background elements, or unique visual assets, requiring an understanding of prompt engineering and post-processing.

Analytics & Reporting:

• While the designer is not expected to be an analyst, they will need to understand and interpret performance data from ad platforms (Meta Ads Manager, TikTok Ads Manager) to inform design decisions and iterate on creative. Familiarity with metrics like CTR, CPC, CPA, ROAS is beneficial. CRM & Automation:

• Not directly applicable to the core design tasks, but understanding how ads lead into the customer journey (which starts with a CRM) provides context.

📝 Enhancement Note: Proficiency in Figma and Photoshop is non-negotiable. The inclusion of Canva and AI image tools indicates a need for speed and efficiency in production. The designer must be comfortable working within a tech stack that prioritizes rapid iteration and data-informed creative development.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: The primary value is achieving measurable business results. Designs are tools to drive sales and conversions.

• Data-Informed: Decisions are based on performance data and feedback, not just intuition. Designers are expected to learn from what works.

• Efficiency & Speed: The company operates at scale, requiring a high volume of output delivered quickly without sacrificing quality.

• Collaboration: Active collaboration with strategists, web designers, and the Creative Director is essential. Design is not an isolated function.

• Adaptability: The ability to switch between brand voices and adapt to new trends and feedback is crucial.

Collaboration Style:

• Feedback-Centric: Designers must be comfortable receiving and acting upon constructive criticism and revision requests.

• Systematic: Work is integrated into a larger "creative system," requiring clear communication and adherence to briefs and brand guidelines.

• Proactive Communication: Given the remote nature and fast pace, proactive communication about progress, challenges, and questions is vital.

• Cross-Functional: Collaboration extends beyond the immediate design team to marketing strategists and web/CRO specialists.

📝 Enhancement Note: The culture values individuals who are not only creative but also analytical, adaptable, and team-oriented. The ideal candidate sees design as a strategic component of a larger business objective and thrives in an environment where their work is continuously tested and refined.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Pace: Producing a large quantity of creative assets quickly while maintaining high quality can be demanding.

• Constant Iteration: The need for rapid iteration based on performance data can require frequent design adjustments and a willingness to move away from initial concepts if they aren't performing.

• Brand Versatility: Adapting to and effectively representing multiple distinct brand voices and aesthetics requires strong creative flexibility.

• Feedback Management: Effectively processing and implementing feedback from multiple stakeholders, especially when it's data-driven and critical, requires resilience and a growth mindset.

• Remote Collaboration: Maintaining strong communication and integration within a remote team environment requires proactive effort.

Learning & Development Opportunities:

• Performance Design Mastery: Deepen expertise in creating ads that convert, understanding the nuances of different platforms (Meta, TikTok) and audience segments.

• Creative Strategy Insight: Gain exposure to the strategic thinking behind ad campaigns, learning what makes campaigns successful beyond just the visuals.

• DTC E-commerce Trends: Stay abreast of evolving trends in direct-to-consumer marketing and digital advertising creative.

• Tool Proficiency Expansion: Further develop skills in advanced Figma/Photoshop techniques, AI tools, and potentially motion graphics.

• Mentorship: Weekly reviews with a Creative Director offer direct guidance and coaching.

📝 Enhancement Note: The challenges presented are inherent to a performance-marketing focused creative role at scale. The growth opportunities are directly tied to overcoming these challenges and developing specialized skills in a high-demand area of digital marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad creative that significantly outperformed expectations. What was your process, and what elements contributed to its success?" (Focus on performance rationale and data-driven decisions.)

• "How do you approach designing for multiple brand voices and target audiences simultaneously? Can you provide an example from your portfolio?" (Highlight adaptability and strategic brand interpretation.)

• "Imagine a brief for a new product launch. What are the first steps you take, and how do you ensure your design aligns with conversion goals?" (Demonstrate process, understanding of briefs, and conversion focus.) Company & Culture Questions:

• "What appeals to you about working in a performance-driven creative environment like ours?" (Show enthusiasm for data, results, and iteration.)

• "How do you handle constructive criticism or feedback on your designs, especially when it's based on performance data?" (Emphasize resilience, learning, and a growth mindset.)

• "What are your thoughts on the role of AI in graphic design for performance marketing?" (Discuss efficiency, augmentation, and maintaining craft.) Portfolio Presentation Strategy:

• Curate for Relevance: Prioritize your strongest DTC paid social and direct-response ad creative examples.

• Tell the Story: For 2-3 key pieces, walk through the brief, your strategic approach, design decisions, tools used, and any impact or learnings.

• Quantify if Possible: If you have any data (e.g., "this carousel achieved X% higher CTR than the control"), present it. If not, discuss how you would measure success.

• Demonstrate Tool Skills: Be ready to briefly touch upon your workflow in Figma/Photoshop.

• Address "Instant No's": Be prepared to explain why your portfolio is not editorial or print-heavy, and how you understand the difference in discipline.

📝 Enhancement Note: Interview preparation should focus on demonstrating an understanding of performance marketing, a data-driven approach to design, and the ability to thrive in a fast-paced, feedback-oriented remote environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features DTC paid social and direct-response graphic ad creative. If your primary portfolio is broad, create a specific section or a tailored PDF for this application that highlights relevant work.

• Resume Optimization: Tailor your resume to emphasize experience with performance creative, paid social platforms (Meta, TikTok), design tools (Figma, Photoshop, Canva), and DTC brands. Highlight achievements related to driving results through design.

• Prepare Your Narrative: Be ready to articulate your design process, your understanding of performance marketing principles, and how you handle feedback and iteration. Practice presenting 2-3 key portfolio pieces.

• Company Research: Familiarize yourself with UMAEZ LLC and its brands (if publicly available) to understand their market positioning and aesthetic. Research current trends in DTC paid social advertising.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.