Graphic Designer - DTC Paid Social (US Experience is required)

📍 Job Overview

Job Title: Graphic Designer - DTC Paid Social

Company: UMAEZ LLC

Location: Argentina (Remote)

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-impact, static, and graphic ad creatives specifically for paid social channels (Meta, TikTok) to drive direct-response conversions for a portfolio of DTC brands.

• Collaborate closely with creative strategists to translate campaign briefs into visually compelling assets that adhere to brand guidelines and performance objectives.

• Maintain and evolve brand visual systems and asset libraries across multiple DTC portfolios, ensuring consistency and quality.

• Contribute to broader campaign design needs, including promotional graphics, seasonal creative, and landing page assets, working in conjunction with web designers and CRO teams.

• Thrive in a fast-paced, feedback-driven environment where data dictates creative success and continuous improvement is paramount.

📝 Enhancement Note: This role is positioned within a high-volume, performance-driven marketing environment. While titled "Graphic Designer," the emphasis on "DTC Paid Social" and "US Experience is required" indicates a strong focus on direct-response creative that directly impacts revenue. The role requires not just aesthetic design skills but a deep understanding of how design elements influence buyer behavior and campaign performance metrics. The operations aspect lies in the systematic production, testing, and iteration of creative assets at scale.

📈 Primary Responsibilities

• Develop and design static ad creatives for Meta platforms, focusing on scroll-stopping visuals and direct-response messaging tailored to specific audiences.

• Produce engaging carousel ads, product feature graphics, offer visuals, and hook-led image ads that align with diverse brand styles across the company's portfolio.

• Ensure strict adherence to brand guidelines, including correct typography, color usage, visual hierarchy, and tone, for all created assets.

• Support campaign and promotional design initiatives, creating assets such as sale banners, offer graphics, seasonal creative, and new product launch assets.

• Collaborate with the Web Designer and CRO team to design supporting assets for landing pages that enhance user experience and conversion rates.

• Maintain and update brand design systems and comprehensive asset libraries as the company's brand portfolio expands.

• Occasionally assist with internal design needs, such as presentations, documents, and external-facing materials that represent the brand.

📝 Enhancement Note: The responsibilities clearly indicate a need for efficiency and scalability. The "performance creative" focus means designs are not just for brand aesthetic but are functional tools to drive sales. The mention of "multiple brand styles" and "brand design systems" suggests a need for structured design processes and the ability to manage multiple brand identities within a unified operational framework.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating relevant skills and experience will be prioritized over formal education. A background in Graphic Design, Digital Marketing, or a related field is advantageous.

Experience: Minimum of 2-5 years of experience in graphic design, with a significant emphasis on digital, direct-response, or performance creative, particularly for paid social channels.

Required Skills:

• Portfolio: A robust portfolio showcasing DTC or direct-response graphic ad creative is mandatory. Designs should demonstrate a clear understanding of performance metrics and their impact.

• Design Software Proficiency: Advanced skills in Figma and Photoshop are essential. Proficiency in Canva and AI image generation tools is also required for rapid production.

• Performance Design Principles: Strong grasp of visual hierarchy, typography, and layout as tools for driving performance, with an understanding of why a design works rather than just how to make it look aesthetically pleasing.

• Brand Versatility: Proven ability to work across multiple brand identities and adapt design styles to suit different target audiences and product categories.

• Output Consistency: Demonstrated ability to handle concurrent briefs, maintain high-quality output, and consistently meet deadlines in a high-volume production environment.

• Feedback Adaptability: Comfort and effectiveness in a feedback-driven environment, viewing revision rounds as a standard part of the production process aimed at optimization.

Preferred Skills:

• Experience designing for DTC beauty, wellness, or lifestyle brands.

• Familiarity with AI design tools that enhance production speed without compromising craft or strategic intent.

• Basic understanding of copywriting principles and the synergy between headlines and visuals in ad creative.

• Experience with creating simple animated assets or motion graphics for social media.

• Understanding of conversion-focused design principles and their impact on buyer behavior.

📝 Enhancement Note: The "Instant No's" section in the original description provides critical insights into what the company does not want. This implies a highly specialized role focused purely on performance creative, distinguishing it from traditional editorial, print, or pure brand identity design. The emphasis on briefs being "precise" highlights the operational need for meticulous execution and clear communication within the creative workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Creative Focus: The portfolio must prominently feature examples of static and graphic ad creatives designed for paid social platforms (Meta, TikTok) that have demonstrably performed well. This includes evidence of direct-response success or engagement metrics.

• Brand Versatility Showcase: Include case studies or examples that illustrate the ability to adapt design styles and messaging across different brand voices and target audiences within a DTC context.

• Tool Proficiency Demonstration: Visual evidence of work created using Figma, Photoshop, and Canva, highlighting efficient use of these tools for rapid asset generation.

• Brief-to-Asset Workflow: Examples that implicitly or explicitly show the process from a creative brief to the final, optimized asset, demonstrating an understanding of the design lifecycle.

Process Documentation:

• Workflow Adherence: Candidates are expected to follow precise briefs and established creative workflows, demonstrating an understanding of how their work integrates into a larger marketing system.

• Iteration and Optimization: Evidence of iterative design processes, showing how feedback was incorporated to improve creative performance.

• Asset Management: A demonstrated understanding of maintaining organized asset libraries and design systems for scalability.

📝 Enhancement Note: The emphasis on a "portfolio that includes DTC or direct-response graphic ad creative" and the explicit "Instant No's" regarding editorial or print-heavy portfolios strongly suggest that the company views this role through a lens of operational efficiency and measurable impact. The portfolio is not just a gallery of work but a demonstration of an operational process for generating effective advertising assets.

💵 Compensation & Benefits

Salary Range: As a contractor role with a competitive monthly rate based on experience and portfolio quality, a typical range for a Mid-Level Graphic Designer with specialized DTC paid social experience in Argentina, considering the remote nature and US market demands, could be estimated between USD $1,500 - $3,500 per month. This estimate is based on market research for remote creative roles in Latin America servicing US markets, factoring in the specific skill set required for high-volume, performance-driven creative production.

Benefits:

• Competitive monthly rate (contractor) based on experience and portfolio quality.

• Clear growth path from Graphic Designer to Senior Graphic Designer.

• Fully remote work arrangement with a flexible setup, allowing work from any location.

• Access to a learning and development budget for continuous skill enhancement.

• Access to winning ad references and a structured feedback system designed for professional improvement.

• Exposure to high-volume, multi-market DTC creative production at significant scale.

• Weekly performance reviews with the Creative Director for ongoing guidance and development.

Working Hours: This is a FULL_TIME role, implying approximately 40 hours per week. The "Fully remote - no fixed location, flexible setup" suggests flexibility in scheduling, but consistent availability for collaboration and meeting deadlines is expected.

📝 Enhancement Note: The salary is presented as a "competitive monthly rate (contractor)," which is typical for remote roles in LATAM serving US-based companies. The provided range is an estimation based on industry benchmarks for this specialized skill set and location, acknowledging that portfolio quality and specific experience will be key determinants. The benefits emphasize professional growth and continuous learning, aligning with the company's performance-driven culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Direct-to-Consumer (DTC) Brand Portfolio Management. The company operates multiple 7-8 figure DTC brands across various categories, with a primary focus on growth through paid social advertising.

Company Size: The job description doesn't explicitly state company size, but operating 7-8 figure DTC brand portfolios suggests a significant operation, likely employing a dedicated team of specialists across marketing, creative, analytics, and operations. The need for high-volume creative output implies a well-structured production pipeline.

Founded: The founding date is not specified, but the mention of "operating across the US, Malaysia, and the Philippines" and scaling "paid social - Meta and TikTok at a serious scale" indicates a mature and growth-oriented company.

Team Structure:

• Creative Focus: The role is part of a creative team, likely reporting to a Creative Director or Lead Strategist.

• Cross-Functional Collaboration: Designers work closely with Creative Strategists (for briefs), Web Designers, and CRO teams (for landing page assets), and potentially performance marketers.

• Performance-Driven: The team operates with a strong emphasis on data and measurable results, where creative output is directly linked to campaign performance and revenue.

Methodology:

• Data-Centric Creative: Creative assets are designed with the explicit goal of performing well in paid social environments, with immediate feedback loops from campaign numbers.

• Systematic Production: A high volume of content is produced, requiring structured workflows, clear briefs, and efficient asset management.

• Iterative Improvement: Continuous learning and improvement are core, driven by feedback and performance data, leading to frequent revisions and optimization.

Company Website: https://www.umaez.co/

📝 Enhancement Note: The company culture is characterized by speed, volume, and a relentless focus on performance. It's not a traditional agency or in-house brand environment but a hybrid of both, optimized for rapid iteration and scaling of direct-response advertising. The "US Experience is required" suggests a need for cultural and market alignment with US DTC trends and consumer behavior.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years) for a Graphic Designer, with a specialization in performance-driven paid social creative. The focus is on execution and optimization within a defined system, rather than strategic brand development.

Reporting Structure: The Graphic Designer will likely report to a Creative Director or a Creative Lead/Manager. They will also work closely with Creative Strategists who provide the briefs and performance feedback.

Operations Impact: The Graphic Designer's work directly impacts the company's revenue through the effectiveness of paid social ad creatives. Their ability to produce high-performing assets at scale directly influences customer acquisition costs, conversion rates, and overall brand portfolio growth.

Growth Opportunities:

• Senior Graphic Designer: A clear growth path exists to a Senior Graphic Designer role, implying increased responsibility, complexity of projects, and potentially mentorship of junior designers.

• Skill Specialization: Opportunity to deepen expertise in performance creative, conversion-focused design, and potentially motion graphics within the DTC paid social context.

• Cross-Functional Learning: Exposure to creative strategy, CRO, and web design provides a broader understanding of the GTM and marketing operations ecosystem.

• Learning & Development Budget: Access to this budget supports formal training, courses, or workshops to enhance skills relevant to digital marketing and design.

📝 Enhancement Note: The growth path is clearly defined, indicating a structured approach to talent development within the company's operations. The emphasis on "performance creative" means growth is tied to demonstrable results and the ability to execute at a high level within a demanding environment.

🌐 Work Environment

Office Type: Fully Remote. The company operates without a fixed physical office, offering complete flexibility in work location.

Office Location(s): Remote, with no fixed location specified beyond the primary recruitment region of Argentina. This means candidates can work from home or any suitable remote workspace.

Workspace Context:

• Independent Work: The role requires self-discipline and the ability to manage one's own workspace and schedule effectively.

• Digital Collaboration: All collaboration, feedback, and communication will occur through digital channels (e.g., Slack, project management tools, video calls).

• Tools and Technology: Access to necessary design software (Figma, Photoshop, Canva) and potentially AI image tools is assumed, with the company providing access to winning ad references and a feedback system.

Work Schedule: While the role is full-time (approx. 40 hours/week), the "flexible setup" suggests that exact working hours may be adaptable, provided deadlines are met and availability for key meetings and collaborations is maintained. This flexibility is crucial for remote roles servicing different time zones or allowing individuals to work during their most productive hours.

📝 Enhancement Note: The fully remote nature emphasizes the need for strong self-management and communication skills. The "flexible setup" implies a results-oriented culture where output and responsiveness are prioritized over rigid adherence to a 9-to-5 schedule.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios for direct-response creative experience and tool proficiency.

• Portfolio Presentation & Skills Assessment: Candidates will likely be asked to walk through their portfolio, highlighting specific DTC paid social examples and explaining their design process and rationale. This may include a live design exercise or a take-home challenge.

• Creative Strategy & Collaboration Discussion: Interviews will assess understanding of creative briefs, feedback incorporation, and ability to collaborate with strategists and other team members.

• Cultural Fit & Performance Mindset: Evaluation of the candidate's adaptability to a fast-paced, feedback-driven environment and their understanding of performance metrics.

Portfolio Review Tips:

• Highlight Performance: Ensure your portfolio prominently features DTC paid social ad creatives. For each piece, be prepared to discuss the objective, target audience, your design rationale, and any available performance data or insights.

• Showcase Process: Demonstrate your ability to follow briefs precisely and incorporate feedback. Include examples of revisions or iterations that led to improved creative outcomes.

• Tool Proficiency: Be ready to discuss your proficiency with Figma, Photoshop, and Canva, and how you leverage them for efficiency in a high-volume setting.

• Brand Versatility: Include examples that showcase your ability to adapt to different brand voices and styles.

Challenge Preparation:

• Design Challenge: Expect a practical design task, likely involving creating ad assets based on a provided brief. Focus on speed, adherence to instructions, and performance-oriented design choices.

• Feedback Simulation: Be prepared to receive feedback on your challenge work and demonstrate how you would incorporate it into revised designs.

• Strategic Articulation: Practice articulating the strategic reasoning behind your design decisions, connecting them to conversion goals and audience psychology.

📝 Enhancement Note: The application process will heavily scrutinize the portfolio for evidence of performance-driven design. The "Instant No's" suggest that candidates who fail to demonstrate this specific experience will be screened out early. Preparation should focus on showcasing a deep understanding of paid social creative effectiveness.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable vector assets. Proficiency in creating reusable components and design systems is highly valued.

• Adobe Photoshop: Critical for image editing, manipulation, and creating complex graphic elements for ads.

• Canva: Expected for rapid asset creation and potentially for simpler graphic overlays or social media posts.

• AI Image Tools: Familiarity with tools like Midjourney, DALL-E, or Stable Diffusion is advantageous for generating initial concepts or assets quickly.

Analytics & Reporting: While not a primary responsibility, a basic understanding of how design impacts analytics is crucial. Familiarity with performance dashboards (e.g., Meta Ads Manager, TikTok Ads Manager) where creative performance is tracked would be beneficial.

CRM & Automation: Not directly applicable to this role, but understanding how ads drive traffic to landing pages and potentially CRM funnels is helpful context.

📝 Enhancement Note: The emphasis on Figma, Photoshop, and Canva indicates a need for efficiency and collaboration within the design process. The inclusion of AI image tools points towards a forward-thinking approach to creative production, aiming to accelerate output.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A core value is the relentless pursuit of measurable results. Designs are viewed as functional tools to drive sales and growth.

• Data-Driven: Decisions, including creative direction and revisions, are informed by performance data and analytics.

• Efficiency & Speed: High-volume production and rapid iteration are critical. The ability to deliver quickly without sacrificing quality is paramount.

• Collaboration & Feedback: Open communication and a willingness to give and receive constructive feedback are essential for continuous improvement.

• Adaptability: The capacity to switch between brand voices, product categories, and evolving campaign needs is highly valued.

Collaboration Style:

• Direct and Iterative: Collaboration is characterized by clear briefs, structured feedback loops, and iterative refinement of creative assets.

• Cross-Functional Integration: Designers are expected to work seamlessly with strategists, web designers, and CRO specialists, understanding how their work fits into the broader marketing strategy.

• Proactive Communication: Given the remote nature, proactive communication and clear articulation of progress, challenges, and ideas are vital for team cohesion and project success.

📝 Enhancement Note: The company culture is built around a high-performance, data-driven operational model for marketing. The values reflect a need for designers who are not only creative but also process-oriented, results-focused, and adaptable to a demanding, fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production Pressure: The constant need to produce a large quantity of high-performing creative assets can be demanding.

• Navigating Diverse Brand Voices: Effectively switching between and maintaining distinct brand identities across multiple DTC portfolios requires strong versatility and attention to detail.

• Data-Driven Creative Constraints: Designing creatively within the strict parameters of performance metrics and strategic briefs can be challenging for some designers.

• Remote Collaboration Nuances: Maintaining effective communication and collaboration with a remote team requires strong self-management and digital communication skills.

Learning & Development Opportunities:

• Performance Creative Mastery: Deepen expertise in designing ads that demonstrably drive conversions and ROI for DTC brands.

• Advanced Tool Proficiency: Opportunity to become highly skilled in Figma, Photoshop, and potentially explore new AI design tools.

• Cross-Disciplinary Insight: Gain a comprehensive understanding of the entire paid social customer acquisition funnel, from creative concept to conversion.

• Career Advancement: Clear path to Senior Graphic Designer and potential for leadership roles within the creative operations team.

📝 Enhancement Note: The challenges are directly tied to the operational demands of a high-growth, performance-marketing-focused DTC company. The growth opportunities are framed around mastering the specific skills required for success in this environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a paid social ad that significantly outperformed expectations. What was the brief, what was your design process, and what do you think made it successful?" (Focus on demonstrating performance understanding and process.)

• "How do you approach incorporating feedback on your designs, especially when it challenges your initial creative vision?" (Assess adaptability and feedback integration.)

• "Imagine you receive a brief for a new DTC brand with limited performance data. How would you approach designing initial ad creatives to test?" (Evaluate strategic thinking and initial approach.)

• "Walk us through your process for creating carousel ads for a product launch. What elements are critical for engagement?" (Test practical application and understanding of specific formats.) Company & Culture Questions:

• "What do you know about UMAEZ LLC and our approach to DTC growth?" (Demonstrate research and alignment with company mission.)

• "How do you stay updated on trends in paid social creative and DTC marketing?" (Show initiative and industry awareness.)

• "Describe your experience working in a remote, feedback-driven environment. What are the key success factors for you?" (Assess cultural fit and remote work readiness.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to prominently feature your strongest DTC paid social performance creative examples first.

• Storytelling: For each key piece, tell a story: brief, challenge, your solution (design choices), and results (metrics/insights).

• Tool Demonstration: Be ready to briefly explain how you used Figma, Photoshop, or AI tools to achieve specific outcomes efficiently.

• Conciseness: Be prepared to present your most relevant work within a limited timeframe, focusing on quality over quantity.

📝 Enhancement Note: Interview preparation should focus on quantifiable achievements and a clear understanding of how design directly impacts business performance. Candidates should be ready to discuss their process, adaptability, and proficiency with the specified tools in the context of DTC paid social advertising.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your submitted portfolio specifically highlights your experience with DTC paid social ad creative, direct-response design, and performance metrics. Tailor your presentation to showcase examples that align with the company's high-volume, data-driven approach.

• Resume Optimization: Update your resume to emphasize relevant skills such as Figma, Photoshop, Canva, direct-response design, paid social creative, and experience with performance-driven marketing. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale behind your creative choices, and how you incorporate feedback. Be ready to discuss specific examples from your portfolio and how they align with the requirements of this role.

• Company Research: Familiarize yourself with UMAEZ LLC's brands and their approach to growth. Understand the importance of performance creative in the DTC landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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