Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Wix

Location: Tel Aviv, Israel

Job Type: Full-time

Category: Design Operations / Creative Operations

Date Posted: 2026-09-10

Experience Level: Mid-Senior Level (5+ years)

Remote Status: On-site

🚀 Role Summary

• Design and execute high-end branded video campaigns and animated content, contributing to Wix's visual identity.

• Collaborate closely with internal design guilds, creative directors, and the creative technology department to bring animated concepts to life for Wix products.

• Manage the end-to-end animation production lifecycle, including animatics development, direct motion execution, and asset export for various platforms.

• Stay ahead of emerging graphic and motion design trends, proactively experimenting with new techniques and tools to enhance creative output and operational efficiency.

• Contribute to a multidisciplinary design studio environment focused on visual development, image-making, and inspiring creative projects within the marketing group.

📝 Enhancement Note: While the title is "Brand Designer," the core responsibilities and required skills, particularly the emphasis on motion graphics, After Effects, and video campaigns, strongly indicate a specialized role within a broader design or marketing operations function. This role likely bridges creative execution with operational workflow management for motion design assets.

📈 Primary Responsibilities

• Conceptualize, design, and produce engaging branded video campaigns and animated content that align with Wix's overarching brand guidelines and marketing objectives.

• Partner with Creative Directors and Designers to translate static designs into dynamic animatics and compelling animations, ensuring visual storytelling and brand consistency.

• Develop and implement animations specifically for Wix products, collaborating with the product department to enhance user experience and feature adoption through visual elements.

• Oversee and manage animation project timelines from initial concept through to final asset export, coordinating with production teams to ensure timely delivery and adherence to technical specifications.

• Actively research and integrate current graphic and motion design trends, exploring innovative techniques and tools to elevate the quality and impact of animated content and operational processes.

• Contribute to the visual development and image-making efforts of the Wix Motion Studio, fostering a collaborative and ego-free work environment focused on creative excellence and inspiration.

• Manage the export and delivery of various animation assets, ensuring they meet the technical requirements for different platforms and marketing channels.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and project management within a motion design context. The role requires not only artistic talent but also the ability to manage workflows, timelines, and cross-functional collaboration, which are key operational aspects.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, animation, or a related creative field is implied through the experience requirements and responsibilities.

Experience: 5+ years of professional experience specifically in motion graphics, with a demonstrated background in design being a significant advantage.

Required Skills:

• Motion Graphics Expertise: Extensive experience in creating high-end motion graphics for video campaigns and animated content.

• After Effects Proficiency: Highly skilled in Adobe After Effects for animation, compositing, and visual effects.

• Animatics Development: Proven ability to create animatics from design concepts and direct the motion design process effectively.

• Design Collaboration: Strong ability to partner with designers, creative directors, and product teams to bring visual concepts to life.

• Timeline Management: Excellent organizational skills with the ability to manage animation project timelines efficiently.

• Attention to Detail: Meticulous attention to detail in all aspects of animation and asset creation.

• Teamwork & Collaboration: A natural team player with exceptional collaboration and communication skills.

• Trend Awareness: A passion for staying current with motion design trends and a willingness to experiment.

Preferred Skills:

• Graphic Design Foundation: A strong background in graphic design principles and application.

• Video Production Knowledge: Understanding of video production workflows and post-production processes.

• Creative Technology Acumen: Familiarity with creative technology tools and their application in animation.

• Asset Management Systems: Experience with managing and organizing digital assets.

• Cross-functional Communication: Ability to effectively communicate complex visual ideas to non-design stakeholders.

📝 Enhancement Note: The requirements highlight deep technical proficiency in After Effects and practical experience in motion graphics, underscoring the specialized nature of this role within a broader creative operations framework. The emphasis on collaboration and timeline management suggests an operational component to the creative process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Motion Graphics Reel: A comprehensive reel showcasing a diverse range of high-end branded video campaigns and animated content created by the candidate.

• After Effects Projects: Examples demonstrating advanced After Effects techniques, including complex animations, compositing, and visual effects.

• Animatics Examples: Demonstrations of the ability to translate static designs into dynamic animatics and direct the motion process.

• Product Animation Case Studies: Specific examples of animations created for digital products or software interfaces, highlighting problem-solving and user experience enhancement.

• Process Documentation Samples: (If available) Documentation or explanations of workflow processes used in previous animation projects, focusing on efficiency and collaboration.

Process Documentation:

• Workflow Design: Ability to articulate and potentially document workflows for producing branded video campaigns and animated content, from concept to final delivery.

• Collaboration Protocols: Understanding of how to establish and follow collaborative processes with designers, creative directors, and product teams for seamless animation production.

• Asset Management Strategy: Demonstrated approach to managing, organizing, and exporting animation assets efficiently for various platforms and marketing needs.

• Trend Integration: A proactive process for identifying, evaluating, and integrating new motion design techniques and tools into production workflows.

📝 Enhancement Note: For a role heavily focused on creative output like motion graphics, the portfolio is paramount. It serves as the primary validation of technical skill and creative vision. The emphasis on process and systems here relates to how the candidate approaches their work, manages projects, and integrates into existing operational frameworks.

💵 Compensation & Benefits

Salary Range:

For a Brand Designer with 5+ years of experience in motion graphics, located in Tel Aviv, Israel, the estimated annual salary range is approximately 180,000 - 270,000 ILS. This estimate is based on industry benchmarks for experienced creative professionals in Tel Aviv, considering the high demand for specialized skills in motion graphics and animation. Factors influencing the specific offer would include the depth of experience, portfolio strength, and the specific impact the candidate can demonstrate.

Benefits:

• Comprehensive Health Insurance: Likely includes medical, dental, and vision coverage.

• Retirement Savings Plan: Contribution to a pension or provident fund.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and conferences related to motion design and creative technology.

• Employee Stock Options/Grants: Potential for equity participation in a growing tech company.

• Wellness Programs: Initiatives focused on employee well-being, such as gym memberships or wellness stipends.

• Creative Environment: Access to state-of-the-art tools and a collaborative workspace within a leading tech company.

• Work-Life Balance Initiatives: Programs designed to support a healthy balance between professional and personal life.

Working Hours:

Standard full-time working hours are expected, likely around 40 hours per week. While the role is on-site, Wix is known for fostering a collaborative and innovative environment that may offer some flexibility in daily schedules, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: Salary estimation for Tel Aviv requires referencing local market data for senior creative roles, factoring in the high cost of living and demand for tech talent. Benefits are standard for established tech companies in Israel, with a focus on comprehensive coverage and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Web Creation & Business Solutions. Wix operates at the intersection of technology, e-commerce, and digital marketing, providing a comprehensive platform for individuals and businesses to build and manage their online presence. This context means the design team must support a wide range of product features and marketing initiatives.

Company Size: Approximately 5,300 employees worldwide, indicating a large, established organization with dedicated departments and specialized teams. For operations professionals, this means clear structures, established processes, and opportunities for large-scale impact.

Founded: 2006. Wix has a history of innovation and growth, evolving from a website builder to a comprehensive online business platform. This longevity suggests a stable yet dynamic company culture that values evolution and adaptation.

Team Structure:

• Motion Studio within Marketing: The Motion Studio operates as a dedicated unit within the Marketing group, focusing on video production, motion design, and animation. This placement ensures close alignment with marketing objectives and campaigns.

• Multidisciplinary Design Studio: The team is described as multidisciplinary, suggesting collaboration across various design specializations. This environment fosters cross-pollination of ideas and a holistic approach to visual branding.

• Small, High-Level Teams: Wix operates in small teams that work closely together at a high level. This structure implies autonomy, direct impact, and efficient decision-making within the Motion Studio.

Methodology:

• Teamwork & Collaboration: A core tenet of Wix's culture, emphasizing close collaboration within small teams and across departments.

• Innovation & Evolution: The company encourages pushing boundaries, evolving in non-traditional ways, and continuous improvement.

• Data-Driven Insights (Implied): While not explicitly stated for design, operations roles at Wix would likely leverage data to inform decisions and measure impact. This extends to understanding campaign performance and user engagement with animated content.

• Visual Development & Image-Making: A strong focus on aesthetic quality, creative execution, and crafting compelling visual narratives.

Company Website: https://www.wix.com/

📝 Enhancement Note: The company context highlights a large, established tech firm with a strong emphasis on collaboration and innovation. For a designer role, this means being part of a professional, structured environment that values creative output and its impact on business goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring 5+ years of specialized experience. It's a contributor role focused on high-quality execution within the Motion Studio, with potential for growth into senior or lead positions within motion design or creative operations.

Reporting Structure: The Brand Designer will likely report to a Motion Studio Lead, Creative Director, or Head of Motion Design within the Marketing department. This structure places them within a dedicated creative team that collaborates closely with broader marketing and product functions.

Operations Impact: The Brand Designer's work directly impacts Wix's brand perception, marketing campaign effectiveness, and product user experience. High-quality animated content can significantly influence engagement, conversion rates, and overall brand recall, contributing to Wix's market position and user acquisition/retention goals.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in specific areas of motion graphics, animation, or video production, potentially becoming a subject matter expert.

• Leadership Potential: Progress to a Senior Brand Designer or Motion Lead role, taking on more complex projects, mentoring junior designers, and influencing creative strategy.

• Cross-functional Skill Development: Gain exposure to product design, marketing strategy, and creative technology, broadening skill sets within the GTM operations sphere.

• Industry Exposure: Participate in industry events, workshops, and potentially contribute to Wix's presence at design conferences.

• Contribution to Global Brand: Play a key role in shaping the visual identity of a globally recognized tech brand.

📝 Enhancement Note: The growth path for this role is primarily within the creative specialization, but the operational aspects (timeline management, asset delivery) offer a foundation for potential movement into creative operations management or project management roles within a larger organization.

🌐 Work Environment

Office Type: On-site role at Wix's Tel Aviv office. This suggests a dynamic, collaborative office environment typical of a leading tech company.

Office Location(s): Tel Aviv, Israel. This central location in a major tech hub provides access to a vibrant ecosystem of talent and innovation.

Workspace Context:

• Collaborative Spaces: The office environment is expected to foster teamwork and interdisciplinary collaboration, with shared workspaces and meeting areas designed for creative brainstorming.

• State-of-the-Art Tools: Access to industry-standard hardware and software, including high-performance workstations and the latest Adobe Creative Suite, essential for demanding motion graphics work.

• Creative Hub: The Motion Studio is part of a larger marketing and design group, offering opportunities for interaction with a diverse range of creative professionals and exposure to various aspects of Wix's brand development.

Work Schedule: Standard full-time hours (approximately 40 hours/week) are expected, with the role being on-site. While flexibility might be available, the on-site requirement emphasizes the importance of in-person collaboration and team synergy for creative projects.

📝 Enhancement Note: The on-site requirement is crucial for a role that emphasizes collaboration and the use of specialized studio equipment. This reinforces the idea of a dedicated creative hub within Wix's operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills and experience.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing specific projects, their role, design process, and technical approach (especially After Effects proficiency). This may include technical questions about animation principles and software usage.

• Creative/Collaboration Interview: Discussion with hiring managers and team members to assess creative thinking, problem-solving abilities, collaboration style, and cultural fit within the Wix design guild.

• Case Study/Challenge (Potential): A small, timed design challenge or a more in-depth case study related to creating animation for a specific Wix product or campaign might be assigned.

• Final Interview: Discussion with senior leadership to finalize the decision.

Portfolio Review Tips:

• Showcase Diversity: Include a range of projects demonstrating different styles, techniques, and applications of motion graphics (campaigns, product animations, etc.).

• Highlight Your Role: Clearly articulate your specific contributions to each project, especially in collaborative efforts.

• Detail Your Process: Be prepared to discuss your creative process, from concept development and storyboarding to execution and refinement. Explain your workflow and how you leverage tools like After Effects.

• Quantify Impact (If Possible): If you have metrics on how your animations improved engagement, conversion, or user experience, present them.

• Tailor to Wix: Research Wix's brand, products, and existing motion graphics. Show how your skills align with their aesthetic and business goals.

• Technical Depth: Be ready to discuss your technical choices, software proficiency, and how you overcome animation challenges.

Challenge Preparation:

• Understand Wix's Brand: Familiarize yourself with Wix's visual identity, marketing campaigns, and product offerings.

• Focus on Core Skills: Be prepared to demonstrate your proficiency in After Effects and your ability to create engaging animations.

• Problem-Solving Approach: Think about how you would approach a design problem within Wix's context, focusing on clarity, impact, and brand consistency.

• Time Management: If a challenge is given, practice working efficiently under time constraints.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential creative challenge underscores the highly visual and skill-based nature of this role. Applicants should prepare to demonstrate not just their final output but also their thought process and technical execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Essential for motion graphics, animation, and compositing. High proficiency is a must.

• Adobe Creative Suite: Likely includes Photoshop and Illustrator for asset creation, preparation, and integration.

• Video Editing Software: Potentially Adobe Premiere Pro or similar for assembling final video assets.

• Motion Graphics Libraries/Plugins: Familiarity with common plugins and asset libraries used in motion design.

Analytics & Reporting:

• Web Analytics Platforms (e.g., Google Analytics): To understand how video content performs on Wix's website and marketing channels.

• Internal Performance Dashboards: Wix likely uses internal tools to track campaign performance, user engagement, and conversion rates, which this role's output would contribute to.

CRM & Automation:

• Project Management Tools (e.g., Asana, Jira, Monday.com): For managing animation project timelines, tasks, and team collaboration.

• Digital Asset Management (DAM) Systems: For organizing, storing, and retrieving animation assets efficiently.

• Collaboration Platforms (e.g., Slack, Microsoft Teams): For daily communication and team coordination.

📝 Enhancement Note: The technology stack is heavily skewed towards design and creative production tools, with an implied need for project management and collaboration software to integrate into operational workflows.

👥 Team Culture & Values

Operations Values:

• Collaboration & Teamwork: A fundamental value at Wix, especially within the Design Guild. This means actively participating, sharing ideas, and supporting team members.

• Innovation & Evolution: A drive to continuously improve, experiment with new techniques, and push creative boundaries.

• Ego-Free Environment: A focus on collective success and constructive feedback, where ideas are valued regardless of hierarchy.

• Passion for Design: A deep appreciation for visual storytelling, aesthetics, and the impact of high-quality design on brand perception and user experience.

• User-Centricity (Implied): While focused on brand, the ultimate goal is to serve Wix's users, meaning animations should resonate and be effective for the target audience.

Collaboration Style:

• Integrated Design Studio: Working within a multidisciplinary studio means collaborating closely with other designers, creative directors, and potentially marketers and product managers.

• Cross-functional Partnerships: The role requires partnering with product departments and the creative technology team, necessitating clear communication and understanding of different functional needs.

• Feedback Exchange: An open culture of providing and receiving constructive feedback to refine creative output and improve processes.

• Knowledge Sharing: A willingness to share learnings, techniques, and trends within the team to elevate collective skills.

📝 Enhancement Note: The culture emphasizes a highly collaborative, innovative, and ego-free environment, which is common in successful creative agencies and in-house design teams. For operations-minded individuals, this means understanding how to integrate into and contribute to such a dynamic, feedback-rich workflow.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Ensuring all animated content adheres to Wix's established brand guidelines while simultaneously exploring new creative directions and techniques.

• Managing Diverse Project Demands: Juggling multiple projects simultaneously for different product lines and marketing campaigns, each with unique requirements and deadlines.

• Technical Complexity: Staying proficient with evolving animation software and techniques, and troubleshooting complex technical issues in animation production.

• Cross-Departmental Alignment: Effectively translating the needs and feedback from various departments (Marketing, Product) into compelling visual animations.

Learning & Development Opportunities:

• Advanced Motion Graphics Techniques: Access to training, workshops, and internal knowledge sharing to master cutting-edge animation methods.

• Creative Technology Exploration: Opportunity to work with and learn about new tools and technologies that can enhance animation production.

• Product Design Integration: Deeper understanding of product design principles and how motion graphics contribute to user experience within software interfaces.

• Brand Strategy Contribution: Potential to influence and contribute to the evolution of Wix's global brand identity through visual storytelling.

• Mentorship: Opportunities to learn from senior designers and creative directors within the Wix Design Guild.

📝 Enhancement Note: The challenges presented are typical for senior creative roles in fast-paced tech environments, requiring both technical mastery and strong interpersonal skills. The growth opportunities are geared towards deepening creative expertise and expanding influence within the organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a need for creative innovation in an animation project. How did you approach it?" (Focus on problem-solving, negotiation, and creative compromise.)

• "Walk us through your process for developing animatics from initial design concepts. What are the key considerations?" (Highlight your workflow, attention to detail, and understanding of motion principles.)

• "How do you ensure your animations effectively communicate the intended message and enhance the user experience for a product?" (Emphasize user-centricity, clarity, and strategic design thinking.) Company & Culture Questions:

• "What interests you about Wix's brand and mission? How do you see your motion design skills contributing to our goals?" (Show research on Wix, understanding of their platform, and alignment with their values.)

• "Describe your experience working within a multidisciplinary design team. How do you handle feedback from peers and directors?" (Focus on collaboration, ego-free approach, and constructive feedback.)

• "How do you stay updated with the latest motion design trends and technologies? Can you give an example of a recent trend you've experimented with?" (Demonstrate passion, proactivity, and continuous learning.) Portfolio Presentation Strategy:

• Storytelling: For each project, narrate the brief, your creative process, the challenges faced, your solutions, and the final outcome.

• Technical Deep Dive: Be prepared to discuss your specific techniques in After Effects, including keyframes, expressions, plugins, and rendering settings.

• Impact Demonstration: If possible, link your animations to business results (e.g., increased engagement, improved conversion rates, positive user feedback).

• Wix Alignment: Connect your portfolio pieces to Wix's brand aesthetic and product offerings, explaining why they are relevant.

• Interactive Elements: If presenting digitally, be ready to play your videos smoothly and potentially show project files or WIPs if requested.

📝 Enhancement Note: Interview preparation for this role should heavily emphasize the candidate's ability to articulate their creative process, technical expertise, and collaborative approach, all while demonstrating a clear understanding of Wix's brand and business objectives.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest motion graphics work, especially branded video campaigns and product animations. Ensure it highlights your After Effects skills and ability to create animatics.

• Resume Optimization: Tailor your resume to emphasize your 5+ years of motion graphics experience, specific software proficiencies (After Effects), and achievements in collaboration and project management. Use keywords like "motion graphics," "animation," "After Effects," "branded content," and "video production."

• Interview Preparation: Practice articulating your creative process, discussing your portfolio projects in detail, and preparing answers to strategy, technical, and behavioral questions. Be ready to demonstrate your understanding of Wix's brand.

• Company Research: Thoroughly research Wix, its products, its marketing efforts, and its design culture. Understand their brand identity and how motion graphics contribute to their overall strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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