Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Creative Fabrica

Location: Amsterdam, North Holland, Netherlands

Job Type: Full-time

Category: Product Design / UI/UX

Date Posted: 2026-09-10

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive the end-to-end redesign of Creative Fabrica Studio, a key AI-native creative suite, focusing on enhancing information architecture, user flows, UI, and interaction details.

• Elevate the platform's visual and interaction quality to establish a modern, distinctive, and user-friendly experience worthy of advanced AI capabilities.

• Serve as a hands-on design partner for developers, translating product goals and constraints into concrete, implementable screens, components, and prototypes with exceptional clarity.

• Foster a rapid iteration cycle, moving swiftly from concept to usable design and leveraging AI tools to accelerate research and production without compromising design craft or judgment.

📝 Enhancement Note: This role is positioned as a senior Product Designer with significant ownership and autonomy, requiring a proactive approach to problem-solving and a strong ability to influence product direction. The emphasis on an "AI-native creative product" and "generative media" suggests a need for designers who are not only skilled in traditional UI/UX but also forward-thinking about the evolving landscape of AI-driven creative tools.

📈 Primary Responsibilities

• Lead the comprehensive redesign of Creative Fabrica Studio, encompassing information architecture, user flows, UI elements, and interaction design to improve usability and delight.

• Elevate the visual and interaction design standards of Studio to ensure it feels modern, distinctive, and aligned with its AI-native positioning.

• Translate product objectives, user needs, and technical constraints into detailed, developer-ready screens, interactive prototypes, and component specifications.

• Collaborate daily with engineering teams to clarify design intent, resolve edge cases, and maintain design-build synchronization throughout the development lifecycle.

• Produce highly structured and organized Figma files, including robust component libraries, variants, states, and clear specifications to ensure efficient and unambiguous developer handoff.

• Optimize creator workflows within Studio by reducing friction, enhancing discoverability of features, and simplifying the user experience for advanced AI capabilities.

• Employ a rapid prototyping and iteration methodology, prioritizing strong, iterative design solutions over prolonged exploration of a single concept.

• Integrate AI tools into the design workflow to accelerate research, ideation, and asset generation, while retaining critical design judgment and oversight.

• Develop and maintain a cohesive design system and UI language for Studio, ensuring scalability and consistency across new features and existing surfaces.

• Validate design concepts through lightweight methods such as design critiques, quick user tests, and analysis of usage feedback, making adjustments as needed to meet delivery timelines.

• Balance originality and distinctiveness in design with clarity and familiarity, ensuring users can navigate and utilize the product efficiently.

• Stay abreast of emerging trends and best practices in product design, AI product UX, Figma workflows, and generative media tools.

📝 Enhancement Note: The responsibilities highlight a "hands-on" and "independent" approach, indicating that this role requires a designer who can operate with minimal supervision and take full ownership of design outcomes. The emphasis on shipping "thoughtfully and often" and "using AI tools to move faster" suggests a fast-paced environment where efficiency and iterative development are highly valued.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, HCI, Computer Science, or a related field is often beneficial for understanding user experience principles and technical constraints.

Experience: 5+ years of professional experience in digital product design, encompassing UI/UX design, with a proven track record of shipping successful digital products.

Required Skills:

• Advanced proficiency in UI/UX design principles, with a strong portfolio showcasing shipped product work and a deep understanding of user-centered design methodologies.

• Excellent UI craft, demonstrating mastery in typography, layout, visual hierarchy, interaction design, and polish across complex product interfaces.

• Advanced Figma skills, specifically for developer handoff, including expertise in components, variants, auto-layout, states, and detailed specifications.

• Proven ability to redesign or significantly enhance an existing product experience, resulting in measurable improvements in usability and user satisfaction.

• Demonstrated capability to take a product or a major feature from conceptualization to a polished, buildable UI quickly and efficiently.

• Strong written and spoken English communication skills, essential for clear collaboration and documentation.

• Comfort and proficiency in utilizing AI tools within the design workflow to enhance productivity and exploration.

• Ability to thrive in a fast-paced environment, managing shifting priorities, meeting deadlines, and remaining decisive amidst changing project briefs or constraints.

• High degree of independence and ownership, with the capacity to propose design directions, proactively unblock oneself, and collaborate effectively with developers without excessive process.

• Originality and a refined aesthetic sense, bringing a creative point of view rather than defaulting to common industry patterns. Preferred Skills:

• Experience gained in an agency setting, delivering digital product, web, or app redesigns for external clients under commercial pressures.

• Prior experience designing for AI-powered tools, generative media platforms, SaaS products, or creator-focused applications.

• Hands-on experience in building, maintaining, or contributing to a product design system that is actively used by engineering teams.

📝 Enhancement Note: The requirement for "5+ years designing digital products" and a "portfolio that shows shipped product work" strongly suggests a mid-to-senior level position. The emphasis on "advanced Figma skills for developer handoff" and "measurable usability gains" indicates a need for practical, results-oriented design execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 significant digital product design projects, with a clear emphasis on Creative Fabrica Studio or similar AI-driven creative tools.

• Detailed case studies for each project, illustrating the problem statement, your role and responsibilities, the design process followed (including research, ideation, iteration), and the final solution.

• Tangible evidence of shipped product work with demonstrable impact, ideally including quantitative metrics (e.g., conversion rate improvements, task completion time reduction, user satisfaction scores) and qualitative feedback.

• Well-structured Figma files for at least one project, demonstrating advanced use of components, variants, auto-layout, and clear developer handoff specifications.

• Examples of how AI tools were integrated into your design workflow to enhance efficiency or creative output. Process Documentation:

• Clear documentation of your design process, emphasizing iterative development, user feedback integration, and collaboration with engineering.

• Examples of how you have contributed to or evolved design systems, including principles of componentization, standardization, and scalability.

• Demonstration of your approach to information architecture, user flow mapping, and interaction design for complex digital products.

• Evidence of how you translate product goals and technical constraints into actionable design specifications for development.

📝 Enhancement Note: The prompt explicitly asks for a portfolio that "shows shipped product work" and for designers who can create "well structured Figma files that developers can build from smoothly." This implies a strong need for practical, production-ready design artifacts and a clear understanding of the design-to-development handoff process.

💵 Compensation & Benefits

Salary Range: For a Product Designer with 5-10 years of experience in Amsterdam, the estimated salary range is €60,000 - €90,000 annually, depending on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Competitive salary and potential for stock options or performance-based bonuses.

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Generous paid time off (PTO), including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including access to training, conferences, and workshops.

• Contribution to a pension scheme.

• Potential for hybrid work arrangements or flexible working hours, though the role is specified as on-site.

• Team-building events and a vibrant office culture in Amsterdam.

• Access to Creative Fabrica's extensive library of creative assets.

Working Hours: Standard full-time working hours are typically 40 hours per week, with potential for flexibility depending on team needs and project deadlines.

📝 Enhancement Note: The provided salary range is based on industry benchmarks for mid-to-senior level Product Designers in Amsterdam, considering the company's likely growth stage and the demand for specialized design skills in the tech sector. Benefits are standard for full-time roles in the Netherlands, with a focus on professional growth and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Creative & Media Technology, SaaS, E-commerce, AI. Creative Fabrica operates at the intersection of creative asset marketplaces and AI-powered design tools, serving a global community of creators.

Company Size: Creative Fabrica is a growing company, likely in the range of 50-250 employees, indicating a dynamic and evolving organizational structure where individual contributions have a significant impact.

Founded: Creative Fabrica was founded in 2016, giving it a solid track record while still retaining the agility and innovative spirit of a relatively young tech company.

Team Structure:

• The Product Design team likely consists of a small, highly skilled group of designers working closely with dedicated Product Managers and Engineering squads.

• Reporting is expected to be to a Head of Product, Design Lead, or a similar senior management role responsible for the overall product strategy and execution.

• Cross-functional collaboration is essential, with designers working daily alongside engineers, product managers, and potentially marketing and content teams to bring features to life. Methodology:

• Data-driven decision-making, leveraging user analytics, A/B testing, and user feedback to inform design choices and product iterations.

• Agile development methodologies are likely employed, emphasizing iterative design, rapid prototyping, and continuous delivery of value.

• A strong focus on user-centric design, ensuring that all product decisions are made with the creator's needs and workflows at the forefront.

Company Website: https://www.creativefabrica.com/

📝 Enhancement Note: The company's focus on AI tools and serving creators suggests a culture that values innovation, creativity, and efficiency. As a growing tech company, it's likely to have a fast-paced environment with opportunities for significant impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-to-Senior level Product Designer. It requires significant autonomy, ownership, and the ability to lead design initiatives from end-to-end, including strategic input and execution. The scope covers a core platform product (Studio) and involves significant redesign and quality elevation.

Reporting Structure: The Product Designer will likely report to a Design Lead, Head of Product, or a similar senior product management role. They will work in close collaboration with engineering teams and product managers, forming a core squad for product development.

Operations Impact: The Product Designer will have a direct and substantial impact on user acquisition, retention, and engagement by improving the usability, delight, and overall effectiveness of the Creative Fabrica Studio. Enhancing the creator experience directly contributes to increased usage of AI tools, asset creation, and user satisfaction, which are key drivers of Creative Fabrica's subscription-based revenue model.

Growth Opportunities:

• Specialization: Opportunity to become a subject matter expert in AI-native creative tools and SaaS product design, deepening expertise in generative media UX.

• Leadership: Potential to grow into a Senior Product Designer role, mentoring junior designers, or leading design for specific product areas as the team expands.

• System Ownership: Opportunity to take greater ownership of the Studio design system, influencing its evolution and adoption across the platform.

• Cross-functional Leadership: Develop stronger product strategy and leadership skills through close collaboration with product management and engineering.

📝 Enhancement Note: The role offers substantial growth potential due to the critical nature of the Studio product and the company's focus on innovation. The opportunity to shape a core product experience in a rapidly evolving field like AI-driven creative tools is a significant career advancement prospect.

🌐 Work Environment

Office Type: The role is specified as "On-site" in Amsterdam, suggesting a physical office environment. This likely includes collaborative workspaces, meeting rooms, and potentially individual workstations designed to foster teamwork and focused work.

Office Location(s): Amsterdam, North Holland, Netherlands. This vibrant city offers a strong tech ecosystem and a high quality of life. Specific office accessibility details would be provided upon inquiry or during the interview process.

Workspace Context:

• A collaborative environment where designers work closely with product managers and engineers, fostering rapid communication and problem-solving.

• Access to modern design tools and technology, including advanced Figma capabilities and potentially AI-powered design assistants.

• Opportunities for informal and formal design critiques, knowledge sharing sessions, and team brainstorming to enhance creative output and process efficiency.

Work Schedule: A standard 40-hour work week is typical. While the role is on-site, there may be some flexibility in daily start and end times, subject to team and project needs, allowing for effective management of design processes and collaboration windows.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, which can be beneficial for design sprints, rapid prototyping, and fostering a strong team dynamic. The Amsterdam location places the designer in a hub of European innovation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, experience, and cultural fit.

• Portfolio Review: A dedicated session where the candidate presents their portfolio, focusing on 2-3 key projects that demonstrate their UI/UX craft, problem-solving skills, and impact. Expect detailed questions about their process, decision-making, and the outcomes of their work.

• Design Challenge: A practical exercise, which could be a take-home assignment or an in-person/virtual whiteboard challenge. This will likely involve redesigning a specific feature, solving a UX problem, or creating a UI flow for a given scenario related to Creative Fabrica Studio.

• Team Interviews: Meetings with product managers, engineers, and potentially other designers to assess collaboration style, technical understanding, and cultural alignment.

• Final Interview: A conversation with a senior leader (e.g., Head of Product, CEO) to discuss strategic thinking, long-term vision, and overall fit for the company.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to handle complex product challenges, your visual and interaction design skills, and your impact on shipped products. Prioritize work relevant to SaaS, AI, or creator tools.

• Tell a Story: For each case study, clearly articulate the problem, your role, the constraints, your process, the rationale behind your design decisions, and the measurable results. Use visuals (screenshots, mockups, prototypes) effectively.

• Highlight Figma Proficiency: Be prepared to walk through your Figma files, demonstrating your organized file structure, component usage, variants, auto-layout, and clear specifications for developer handoff.

• Showcase AI Integration: If applicable, clearly explain how you've used AI tools in your workflow and the benefits derived.

• Be Concise and Impactful: Aim for clarity and focus. Demonstrate your ability to communicate complex ideas effectively and efficiently.

Challenge Preparation:

• Understand the Product: Thoroughly research Creative Fabrica, its mission, target audience, and existing products, especially Studio.

• Embrace the AI Context: Consider how AI capabilities influence user experience and design challenges in creative tools.

• Focus on Process: For take-home challenges, structure your response logically, detailing your research, ideation, design decisions, and rationale.

• Practice Design Communication: Be ready to articulate your thought process, justify your design choices, and respond to feedback constructively.

📝 Enhancement Note: The emphasis on a "portfolio that shows shipped product work" and "structured Figma files" indicates that the review process will be highly practical and focused on execution capabilities. The inclusion of an AI-native creative suite implies that understanding and designing for generative AI tools will be a key evaluation point.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, component creation, and developer handoff. Advanced proficiency is a must.

• Adobe Creative Suite: Photoshop, Illustrator for asset creation, image manipulation, and graphic design tasks as needed.

• Prototyping Tools: While Figma has robust prototyping capabilities, familiarity with other tools like InVision, ProtoPie, or Axure might be beneficial for complex interactions or specific testing scenarios.

Analytics & Reporting:

• Product Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, Amplitude, or Pendo for understanding user behavior, tracking feature adoption, and measuring product impact.

• A/B Testing Tools: Familiarity with platforms like Optimizely, VWO, or integrated solutions for running experiments and validating design changes.

CRM & Automation:

• CRM Systems: While not a primary design tool, understanding how design impacts user journeys within CRM systems (e.g., Salesforce, HubSpot) can be valuable for context.

• Project Management Tools: Proficiency in tools like Jira, Asana, or Trello for managing design tasks, tracking progress, and collaborating with development teams.

📝 Enhancement Note: Figma is explicitly mentioned as a requirement for developer handoff. The role also implies the need for designers to leverage AI tools in their workflow, and to understand user behavior through analytics platforms to drive product improvements.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push boundaries, explore new ideas, and leverage cutting-edge technology like AI to empower creators.

• User-Centricity: A deep commitment to understanding and serving the needs of creators, ensuring products are intuitive, powerful, and enjoyable to use.

• Efficiency & Speed: A culture that values rapid iteration, swift execution, and using tools (including AI) to deliver value quickly without sacrificing quality.

• Collaboration & Ownership: An environment where individuals take responsibility for their work, collaborate effectively across teams, and contribute to a shared vision.

• Craftsmanship: A dedication to high-quality design, attention to detail, and polished execution across all aspects of the product.

Collaboration Style:

• Cross-functional Integration: Designers are embedded within product squads, working hand-in-hand with Product Managers and Engineers on a daily basis.

• Open Communication: Encouragement of direct, honest, and constructive feedback through design critiques, pair design sessions, and regular check-ins.

• Knowledge Sharing: A culture that promotes sharing best practices, design patterns, and insights from user research and data analysis to elevate the entire team's capabilities.

📝 Enhancement Note: The company's mission to "remove what stands in the way" of creativity suggests a culture focused on empowerment, accessibility, and continuous improvement. The emphasis on AI tools points to a forward-thinking and innovative mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI Capabilities with Usability: Designing intuitive interfaces for complex and rapidly evolving AI functionalities, ensuring they are accessible to a broad creator base.

• Rapid Iteration in a Fast-Paced Environment: Maintaining high design quality and consistency while working under tight deadlines and a continuous delivery model.

• Evolving Design System: Developing and scaling a design system for an AI-native product that needs to accommodate novel features and interaction patterns.

• Differentiating in a Competitive Market: Creating a distinctive and superior user experience for Creative Fabrica Studio compared to other creative tools and AI platforms.

Learning & Development Opportunities:

• AI UX Specialization: Deepen expertise in designing for generative AI, understanding its unique UX challenges and opportunities.

• Product Strategy Influence: Gain experience in shaping product strategy and roadmap decisions through close collaboration with product leadership.

• Design System Leadership: Opportunity to take ownership of and evolve a critical design system, impacting product consistency and development efficiency.

• Industry Exposure: Potential to attend relevant design and AI conferences, workshops, and training sessions to stay at the forefront of the industry.

📝 Enhancement Note: The challenges are directly tied to the company's innovative product space and its fast-paced operational model, offering significant learning opportunities for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the end-to-end redesign of a digital product. What were the key challenges, your process, and the measurable outcomes?" (Focus on your ownership, process, and impact).

• "How do you approach balancing novel AI capabilities with established user expectations and usability standards?" (Showcase your understanding of AI UX and user-centric design).

• "Walk us through your process for creating developer-ready Figma files. What are the essential elements you include, and how do you ensure clarity and efficiency in handoff?" (Demonstrate your Figma mastery and collaboration with engineers).

• "Imagine we want to introduce a new AI feature for [specific creative task, e.g., generating social media posts]. How would you approach designing this experience from concept to shipped product?" (Apply your design process, consider user needs, AI implications, and iteration). Company & Culture Questions:

• "What excites you about Creative Fabrica's mission and its role in empowering creators with AI tools?" (Research the company's values and product offerings).

• "How do you see your design philosophy aligning with our emphasis on speed, iteration, and high-quality craft?" (Reflect on their stated values and your own approach).

• "Describe your ideal collaboration style with product managers and engineers. How do you handle disagreements or conflicting priorities?" (Highlight your teamwork and communication skills). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, begin with the problem and your role, detail your design process with key decision points, showcase your visual and interaction design solutions (using mockups/prototypes), and conclude with the outcomes and learnings.

• Demonstrate Figma Mastery: Be prepared to share your screen and navigate through a well-organized Figma file, explaining your component structure, variants, and handoff specifications.

• Quantify Impact: Wherever possible, present data and metrics that demonstrate the positive impact of your design work on user behavior or business goals.

• Highlight AI Integration: If you have relevant experience, clearly articulate how you've leveraged AI tools in your design workflow and the specific benefits achieved.

📝 Enhancement Note: Interview questions will likely probe your ability to handle complex design challenges in an AI-driven product space, your practical execution skills (especially with Figma), and your collaborative approach within a fast-paced environment.

📌 Application Steps

To apply for this Product Designer position:

• Click the "Apply now" button on the job posting to submit your application through Greenhouse.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating your UI/UX craft, experience with complex digital products, and ideally, any work related to AI, SaaS, or creator tools. Ensure it clearly shows "shipped product work."

• Resume Optimization: Update your resume to emphasize your 5+ years of experience, specific skills in Figma, UI/UX design, interaction design, and any experience with AI tools or design systems. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, decision-making rationale, and the impact of your work. Be ready to discuss your experience with Figma for developer handoff and your approach to collaborating with engineers.

• Company Research: Thoroughly research Creative Fabrica, its products (especially Studio), mission, and values. Understand their market position and how your design skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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