Graphic Designer at BODYROK

📍 Job Overview

Job Title: Graphic Designer

Company: BODYROK

Location: New York, New York (also open to Miami, FL and Chicago, IL)

Job Type: Part-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-18

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (Flexible work from home options available)

🚀 Role Summary

Develop and execute compelling visual assets for digital and print marketing campaigns, social media, and studio collateral to enhance the BODYROK brand experience.
Manage the design lifecycle of creative assets from concept through final production, ensuring alignment with brand guidelines and strategic marketing objectives.
Collaborate cross-functionally with Creative, Marketing, and Leadership teams to translate creative briefs into polished, impactful visual storytelling across all touchpoints.
Maintain and protect BODYROK's elevated visual identity, ensuring consistency across corporate and franchise locations, and contributing to the brand book and asset library.
Support the creation of basic video and motion graphics content, demonstrating versatility in creative tools and platforms.

📝 Enhancement Note: The role is described as full-time in the raw description but listed as PART_TIME in the structured data. This enhancement assumes the PART_TIME designation is accurate and that the role will involve approximately 40 hours per week, common for a full-time position, but with flexibility. The emphasis on "elevated visual storytelling" and "aspirational, elevated, or high-end lifestyle aesthetic" suggests a need for design sensibilities that align with premium consumer brands.

📈 Primary Responsibilities

Design and produce a wide range of visual content for digital marketing channels, including social media graphics for Instagram, Facebook, and TikTok, as well as email marketing campaigns.
Create and execute in-studio signage, promotional materials, event collateral, and merchandise designs that reinforce the BODYROK brand aesthetic and operational needs.
Translate creative briefs into polished, finished assets for product launches, studio promotions, seasonal campaigns, and franchise marketing initiatives, ensuring timely delivery.
Maintain and enforce BODYROK's visual identity and brand guidelines across all creative touchpoints, supporting the development of the brand book and digital asset library for consistency.
Support basic video and motion graphics content creation using tools like Canva and CapCut, contributing to dynamic visual storytelling across various platforms.
Collaborate closely with the Creative Director and cross-functional teams to brainstorm creative concepts, incorporate feedback efficiently, and ensure design integrity.
Manage multiple design projects simultaneously, prioritizing assignments to meet tight deadlines and fast turnaround times in a dynamic, fast-paced environment.
Organize and maintain creative files, templates, and final assets, ensuring efficient access and workflow for the creative team.
Provide creative support for franchise marketing initiatives, adapting designs to meet location-specific needs while upholding brand standards.
Participate in creative brainstorming sessions, contributing innovative ideas that enhance BODYROK's visual identity and overall brand experience.

📝 Enhancement Note: The core responsibilities have been expanded to detail specific design outputs (social media, email, signage, merchandise) and the strategic importance of brand consistency for a franchise model. Emphasis is placed on the project management aspect, crucial for a role requiring the simultaneous handling of diverse creative requests.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is strongly preferred and would demonstrate foundational knowledge.

Experience: 3+ years of professional graphic design experience, with a strong emphasis on supporting brand, marketing, or campaign-level creative work, preferably within consumer-facing industries.

Required Skills:

Graphic Design: Proven ability to create compelling visual content across digital and print media.
Adobe Creative Suite: Strong proficiency in Photoshop, Illustrator, and InDesign for professional design production.
Figma: High level of proficiency for collaborative design workflows and prototyping.
Visual Storytelling: Ability to translate creative briefs into impactful visual narratives that align with brand messaging.
Brand Management: Deep understanding of maintaining and enforcing brand guidelines and visual identity.
Social Media Content Creation: Experience designing engaging graphics tailored for platforms like Instagram, Facebook, and TikTok.
Typography & Color Theory: Solid grasp of design principles, including typography, color theory, composition, and visual hierarchy.
Video/Motion Graphics (Basic): Working knowledge of tools such as Canva and CapCut for basic video and motion content creation.
Project Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet strict deadlines in a fast-paced environment.
Attention to Detail: Meticulous approach to design execution and brand consistency.

Preferred Skills:

Consumer Brand Experience: Previous experience working with wellness, boutique fitness, hospitality, fashion, or other aspirational lifestyle brands.
Franchise Support: Experience supporting a multi-location or franchise organization, understanding unique marketing challenges.
Aspirational Aesthetic: Proven ability to design for an elevated, high-end lifestyle aesthetic.
Fitness/Wellness Passion: Genuine interest in fitness, health, and wellness, coupled with an appreciation for contemporary design trends.
Creative Production Support: Experience assisting with photoshoots, campaign development, or broader creative production processes.

📝 Enhancement Note: The experience level is inferred as Mid-Level (2-5 years) based on the "3+ years of professional graphic design experience" requirement. The preferred qualifications are detailed to highlight candidates who can bring specific industry relevance and a nuanced understanding of premium brand aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A robust portfolio showcasing a diverse range of high-quality design work across digital (social media, web graphics, email) and print media (collateral, signage).
Demonstrations of ability to work within and evolve established brand guidelines, maintaining visual consistency across various applications.
Examples of campaign-level creative development, illustrating the translation of strategic briefs into compelling visual assets.
Showcase of proficiency in key design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
Evidence of experience in social media content design, highlighting creativity and platform-specific best practices. Process Documentation:
Ability to document design processes, from brief intake and concept development to final asset delivery and archival.
Experience in managing design project workflows, including prioritization, revision cycles, and stakeholder communication.
Understanding of maintaining and organizing digital asset libraries and creative templates for team-wide accessibility and brand consistency.
Familiarity with version control and file management best practices for creative assets.

📝 Enhancement Note: This section emphasizes the critical need for a portfolio that not only displays design skill but also demonstrates process, brand adherence, and project management capabilities, which are key for a role supporting a growing franchise.

💵 Compensation & Benefits

Salary Range: $30.00 - $35.00 per hour. This hourly rate is based on the provided salary data for a Part-Time Graphic Designer in a major metropolitan area like New York, Chicago, or Miami, reflecting the specified experience level and the competitive nature of creative roles in these markets. The exact compensation will be determined by candidate experience, qualifications, and the specific location of employment.

Benefits:

Flexible work-from-home options, offering a hybrid work arrangement.
Opportunity to work with a dynamic and growing brand in the boutique fitness industry.
Creative and collaborative work environment with opportunities for professional development.
Potential for involvement in exciting brand initiatives, campaigns, and product launches.
Employee discounts on BODYROK services and merchandise (specifics to be confirmed).

Working Hours: This is a Part-Time position, likely involving approximately 40 hours per week, with flexible work-from-home options available. The exact schedule will be determined based on project needs and team collaboration requirements.

📝 Enhancement Note: The salary range is derived directly from the provided data. Benefits are inferred based on typical offerings for hybrid/remote roles and company culture, with a note to confirm specifics. The working hours are clarified as likely full-time equivalent despite the "Part-Time" label, given the commonality of this practice and the description of the role's responsibilities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Boutique Fitness / Wellness / Lifestyle. BODYROK operates within a highly competitive and trend-driven market, emphasizing community, experience, and results. The brand's success hinges on its ability to maintain an elevated aesthetic and foster a strong sense of belonging among its members.

Company Size: Franchise organization with multiple locations nationwide and in London. This indicates a structured operational framework with corporate oversight and local studio management, requiring consistent brand application across diverse markets.

Founded: BODYROK is a franchise, implying a business model built on scalability and brand replication. The company's growth trajectory suggests a dynamic environment focused on innovation and market expansion.

Team Structure:

The Graphic Designer reports directly to the Creative Director, indicating a clear reporting line within a dedicated creative department.
Collaboration extends to Marketing, Leadership, and potentially franchise stakeholders, requiring strong communication and partnership skills.
The team is described as "fast-moving" and "collaborative," emphasizing a proactive and team-oriented work culture. Methodology:
Data-Driven Design: While not explicitly stated, effective marketing and brand management in this sector rely on understanding member engagement and campaign performance to inform design choices.
Brand Consistency: A core operational focus is ensuring uniformity in brand experience across all corporate and franchise locations.
Agile Creative Development: The need to manage multiple projects and meet tight deadlines suggests an agile approach to creative production and iteration.

Company Website: https://bodyrok.com/

📝 Enhancement Note: The company context is built by inferring from the "boutique Pilates reformer studio franchise" description and the emphasis on brand experience and community. This sets the stage for understanding the operational demands on a designer supporting such a model.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires a solid foundation of 3+ years of experience and the ability to work independently on multiple projects, indicating a level of autonomy beyond an entry-level position. The role involves executing creative strategies developed by senior leadership rather than defining them from scratch, but with significant input and ownership of asset creation.

Reporting Structure: The Graphic Designer reports to the Creative Director, placing them within a hierarchical creative team structure. This provides mentorship and guidance while expecting independent contribution. Collaboration with other departments like Marketing and Leadership suggests exposure to broader business objectives.

Operations Impact: The Graphic Designer's work directly impacts brand perception, member engagement, and marketing campaign effectiveness. High-quality, consistent visuals are crucial for attracting and retaining members in the competitive boutique fitness market, influencing both direct sales and brand loyalty. The role supports franchise growth by providing standardized, high-impact marketing collateral.

Growth Opportunities:

Skill Specialization: Opportunity to deepen expertise in areas like social media content creation, motion graphics, or specific campaign design through hands-on project experience.
Brand Development: Potential to contribute to the evolution of the BODYROK brand aesthetic and develop a strong portfolio in the wellness and lifestyle sector.
Leadership Exposure: Working closely with the Creative Director and Marketing teams can provide insights into creative strategy, project management, and team leadership, paving the way for future senior or lead design roles.
Franchise Marketing Expertise: Gaining experience in supporting a franchise network can lead to specialized roles in multi-location brand management.

📝 Enhancement Note: This analysis focuses on how the role fits within a typical creative career path, particularly within a franchise model. It highlights the specific skills and experiences that can be gained and how they contribute to future career advancement within or outside the company.

🌐 Work Environment

Office Type: Hybrid work arrangement with flexible work-from-home options. This suggests a modern work environment that balances remote autonomy with occasional in-person collaboration.

Office Location(s): While the role is open to candidates in Miami, Chicago, or New York, the specific office location for any in-person collaboration would need to be clarified. It's possible that team meetings or photoshoots might occur at one of these designated locations.

Workspace Context:

Collaborative Environment: The role requires close collaboration with the Creative Director and other internal teams, suggesting opportunities for brainstorming, feedback sessions, and team building, whether in-person or virtually.
Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially other collaborative platforms is essential for productivity.
Dynamic Pace: The environment is described as "fast-paced," requiring adaptability and efficiency from team members.

Work Schedule: The position is advertised as Part-Time but with flexible work-from-home options, and the description implies a workload equivalent to a full-time role (40 hours). The schedule will likely be structured around project deadlines and team needs, with potential flexibility for remote work days.

📝 Enhancement Note: The work environment is described based on the "hybrid" and "flexible work from home" mentions, combined with the "fast-paced, collaborative" team description. The ambiguity of specific office days is noted, common in hybrid roles.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Application review, focusing on resume and portfolio relevance to the BODYROK brand and required skills.
Portfolio Review: A deep dive into the candidate's portfolio, assessing design quality, brand consistency, and technical proficiency in required software. Expect to discuss specific projects, design choices, and problem-solving approaches.
Skills Assessment: Potential for a design challenge or a practical exercise to evaluate design thinking, speed, and execution under timed conditions. This might involve creating a social media graphic or adapting existing assets.
Behavioral & Cultural Fit Interview: Discussion with the Creative Director and potentially other team members to assess collaboration style, problem-solving abilities, passion for the brand, and alignment with BODYROK's culture.
Final Interview: May involve senior leadership to discuss strategic alignment and overall fit within the company.

Portfolio Review Tips:

Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in digital design, brand management, and social media content creation, aligning with BODYROK's aesthetic.
Showcase Brand Adherence: Include at least one project where you worked within strict brand guidelines, demonstrating your ability to maintain consistency and adapt to an established identity.
Highlight Process: For each project, briefly explain the brief, your creative process, the challenges you faced, and the impact of your design. Visuals are key, but context is crucial.
Demonstrate Software Proficiency: Ensure your portfolio clearly showcases your expertise in Adobe Creative Suite and Figma. If possible, include examples of motion graphics or video edits.
Tailor to BODYROK: Emphasize projects that align with the wellness, lifestyle, or boutique fitness industries, or those with an aspirational aesthetic.

Challenge Preparation:

Familiarize yourself with BODYROK's current social media, website, and branding.
Practice creating social media graphics or adapting existing assets quickly, focusing on clean design and brand consistency.
Be prepared to articulate your design choices and justify them based on brand objectives and target audience.
Understand the importance of quick turnarounds and managing multiple design requests.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a graphic design role, emphasizing the importance of a strong visual portfolio, brand consistency, and proficiency in specific design software. The "operations" aspect is interpreted through the lens of managing creative projects efficiently and supporting a franchise network.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential for professional graphic design, including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout design for print and digital collateral).
Figma: Critical for collaborative design, prototyping, and UI/UX design elements, especially for digital assets and potentially web components.
Canva/CapCut: Required for basic video and motion graphics content creation, indicating a need for versatility in content production beyond static imagery.

Analytics & Reporting:

While not explicitly listed as a requirement for the designer, understanding how design impacts engagement metrics on social media and email campaigns (e.g., click-through rates, engagement rates) is beneficial. Familiarity with social media analytics platforms or basic marketing analytics would be a plus. CRM & Automation:
No direct CRM or automation tool requirements are specified for this role. The focus is on content creation tools.

📝 Enhancement Note: This section details the specific software mentioned in the job description, categorizing them by their function within a creative workflow. It highlights the core tools expected for a graphic designer in a digital-first marketing environment.

👥 Team Culture & Values

Operations Values:

Creativity & Innovation: A strong emphasis on generating fresh, compelling visual ideas that elevate the BODYROK brand.
Brand Excellence: A commitment to maintaining and protecting the elevated aesthetic and consistency of the BODYROK brand across all touchpoints.
Collaboration & Teamwork: A culture that values working together, sharing ideas, and supporting colleagues to achieve common goals.
Results-Driven: A focus on creating designs that not only look good but also contribute to marketing objectives, member engagement, and overall business growth.
Efficiency & Agility: An expectation of working quickly and effectively, managing multiple priorities in a fast-paced environment.

Collaboration Style:

Cross-Functional Integration: The designer will work closely with Creative, Marketing, and Leadership teams, requiring clear communication and the ability to translate diverse stakeholder needs into design solutions.
Feedback-Oriented: An environment where creative feedback is integral to the design process, necessitating an open mind and the ability to incorporate constructive criticism efficiently.
Proactive Contribution: Encouragement to contribute new ideas and proactively identify opportunities to strengthen the brand's visual presence.

📝 Enhancement Note: These values and collaboration styles are inferred from the description of the company as a "fast-moving, collaborative team passionate about creating experiences" and the role's requirement to "work collaboratively with the Creative, Marketing, and Leadership teams."

⚡ Challenges & Growth Opportunities

Challenges:

Maintaining Brand Consistency: Ensuring that all creative assets, especially across numerous franchise locations, adhere to strict brand guidelines while still allowing for creative expression.
Fast-Paced Environment: Managing multiple, often competing, design projects with tight deadlines requires excellent time management and prioritization skills.
Translating Diverse Needs: Effectively interpreting and executing creative briefs from various stakeholders (Marketing, Leadership, Franchisees) into cohesive visual designs.
Evolving Visual Trends: Staying current with design trends, especially in the dynamic wellness and lifestyle sectors, while remaining true to the established BODYROK brand.

Learning & Development Opportunities:

Advanced Design Skills: Opportunities to refine skills in areas like motion graphics, video editing, and digital campaign design through project work.
Brand Strategy Exposure: Working closely with senior creative and marketing professionals offers insight into brand strategy, campaign planning, and marketing operations.
Franchise Marketing Dynamics: Gaining experience in supporting a franchise network provides a unique perspective on multi-location brand management and localized marketing efforts.
Portfolio Enhancement: The diverse range of projects offers substantial material for building a strong and varied design portfolio, particularly within the high-growth wellness industry.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific demands of a graphic designer role within a franchise organization in the fitness industry, emphasizing both the hurdles and the professional development potential.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to work within strict brand guidelines. How did you balance brand consistency with creative innovation?" (Focus on your ability to adhere to the BODYROK brand book).
"Walk us through a social media campaign you designed. What was the objective, your process, and the outcome?" (Prepare a case study showcasing your social media design skills).
"How do you approach translating a creative brief into visual assets? Can you give an example?" (Highlight your process from understanding the brief to final execution).
"Imagine BODYROK is launching a new class format. What kind of visual assets would you propose for its promotion, and why?" (Demonstrate your understanding of BODYROK's brand and your creative thinking). Company & Culture Questions:
"What do you know about BODYROK and our brand? What excites you about working with us?" (Research BODYROK's mission, values, and current marketing efforts).
"How do you handle receiving constructive criticism on your designs?" (Emphasize your collaborative and open-minded approach).
"Describe your experience working in a fast-paced, collaborative environment. How do you manage competing priorities?" (Showcase your project management and teamwork skills). Portfolio Presentation Strategy:
Storytelling: For each project, tell a concise story: the problem, your solution, and the result. Use visuals effectively but supplement with narrative.
Brand Alignment: Explicitly connect your portfolio pieces to BODYROK's brand aesthetic and target audience. Show why your work is a good fit.
Process & Tools: Be ready to discuss your design process and your proficiency with Adobe Creative Suite and Figma.
Conciseness: Be prepared to present your strongest 3-5 projects efficiently, respecting the interviewer's time.

📝 Enhancement Note: These interview questions and preparation tips are tailored for a graphic designer role, focusing on design process, brand understanding, and portfolio presentation relevant to BODYROK's industry and operational model.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided link on bodyrok.careerplug.com.
Portfolio Customization: Tailor your portfolio to highlight projects that align with BODYROK's elevated lifestyle and wellness brand aesthetic. Showcase examples of social media graphics, brand collateral, and any work within established brand guidelines.
Resume Optimization: Ensure your resume clearly states your 3+ years of professional graphic design experience and proficiency in Adobe Creative Suite and Figma. Quantify achievements where possible, such as "Increased social media engagement by X%" or "Developed Y marketing assets for Z campaigns."
Interview Preparation: Practice articulating your design process, brand management approach, and experience with fast-paced environments. Prepare to discuss your portfolio with confidence, explaining your creative choices and how they align with business objectives.
Company Research: Thoroughly research BODYROK's brand, mission, current marketing campaigns, and studio locations. Understand their target audience and competitive landscape to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer