Visual Marketing Designer

📍 Job Overview

Job Title: Visual Marketing Designer

Company: Carestream Health Inc.

Location: Zapopan, JAL, MX

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: May 11, 2026

Experience Level: 7+ Years

Remote Status: On-site

🚀 Role Summary

• Execute a comprehensive visual communications strategy across all brand touchpoints, ensuring a cohesive and impactful brand presence in the market.

• Drive the successful implementation of a brand refresh program, translating refreshed brand identity into high-quality visual assets for diverse channels.

• Govern, organize, and optimize the usability of visual marketing collateral within the Content Hub, enhancing accessibility for internal teams.

• Serve as a key individual contributor in translating brand strategy and messaging into compelling, on-brand creative executions.

📝 Enhancement Note: This role appears to be a senior individual contributor focused on the execution and management of visual marketing assets, rather than strategic GTM planning. The emphasis is on translating existing brand strategy into tangible creative outputs and ensuring brand consistency across all touchpoints. The "Visual Communications Specialist" title in the description suggests a strong execution focus.

📈 Primary Responsibilities

• Execute high-quality visual communications across marketing campaigns, brochures, sales collateral, presentations, digital assets, events, email, web content, and social media.

• Translate brand strategy, messaging, and campaign objectives into compelling creative assets that are visually strong, clear, and aligned with company brand standards.

• Ensure consistent, professional, and effective brand representation across all channels and audience-facing materials.

• Apply strong design fundamentals (layout, typography, color, hierarchy, composition) to create best-in-class marketing materials.

• Support and execute the rollout of the company's brand refresh across key materials, templates, campaigns, and communication touchpoints.

• Adapt existing collateral to the refreshed visual identity and prioritize updates for business-critical assets.

• Maintain a consistent, organized, and efficient repository of marketing communications collateral in Content Hub, ensuring all materials are current, categorized, and brand-compliant.

• Improve asset naming, tagging, metadata, version control, and content organization to enhance accessibility and usability of marketing collateral.

• Partner with marketing and commercial teams to retire outdated materials and upload refreshed or newly approved assets promptly.

• Manage assigned design projects end-to-end, from intake and concept to revisions, production, and delivery.

• Balance multiple assignments and deadlines while maintaining high standards of quality, responsiveness, and execution.

• Collaborate with copywriters, marketers, and external vendors to deliver integrated and effective communications.

• Prepare final production-ready files for print, digital, presentation, and other deployment formats.

📝 Enhancement Note: The responsibilities clearly delineate a hands-on design and asset management role, with a significant focus on brand consistency and the efficient organization of marketing collateral. The role requires not only creative execution but also meticulous attention to detail in managing a digital asset repository.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Strong portfolio demonstrating high-quality brand, collateral, campaign, and multi-channel design work.

• Fluent English verbal and written communication skills.

• Ability to translate brand direction into polished, practical, high-quality execution.

• Organized and disciplined in managing files, templates, collateral, and brand consistency.

• Proficiency in graphic design principles, including layout, typography, color theory, and composition.

• Experience with digital asset creation and print production processes.

• Familiarity with brand refresh programs and visual identity implementation.

Preferred Skills:

• Innovative and solutions-oriented, with the ability to elevate creative quality without overcomplicating execution.

• Collaborative and service-oriented, with a focus on enabling marketing and commercial teams with strong visual tools.

• Experience with Content Hub or similar Digital Asset Management (DAM) systems.

• Understanding of marketing campaign execution and sales enablement material development.

📝 Enhancement Note: The experience requirement of 7 years positions this as a senior individual contributor role, demanding a high level of autonomy and expertise in visual design execution and brand stewardship. The emphasis on "equivalent practical experience" suggests flexibility for candidates with extensive portfolios and demonstrable skills, even without a formal degree.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a diverse range of high-quality visual design work, including branding initiatives, marketing collateral, campaign executions, and multi-channel assets.

• Case studies demonstrating the ability to translate brand strategy and messaging into compelling visual communications.

• Examples of work that highlight strong design fundamentals, including layout, typography, color application, and composition.

• Demonstrations of adaptability in applying refreshed brand guidelines and managing visual identity consistency.

Process Documentation:

• Showcase understanding of end-to-end creative production processes, from intake to final file delivery.

• Illustrate experience in managing and organizing digital marketing collateral, ideally with examples of using Content Hub or similar Digital Asset Management (DAM) systems.

• Provide examples of how you've ensured brand consistency across various touchpoints and communication channels.

• Detail your approach to collaborating with cross-functional teams (e.g., marketing, copywriters) to achieve project goals.

📝 Enhancement Note: For a Visual Marketing Designer role, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also the ability to execute on brand strategy, manage assets, and collaborate effectively. Specific examples of work within a Content Hub environment would be highly advantageous.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Visual Marketing Designer with 7+ years of experience in Zapopan, Mexico, the estimated annual salary range is MXN $450,000 - $700,000. This estimate considers the company's position as a global health technology provider and the cost of living in Zapopan. Offers will be tailored based on the selected candidate's experience, industry knowledge, technical and communication skills, and other relevant factors.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Retirement Savings Plan: Company-matched contributions to a retirement fund.

• Paid Time Off: Generous vacation days, sick leave, and paid holidays.

• Professional Development: Opportunities for training, workshops, and conferences related to design and marketing.

• Employee Assistance Program: Confidential counseling and support services.

Working Hours:

• Standard 40-hour work week, typically Monday through Friday.

• Flexibility may be offered depending on project needs and team collaboration, but the role is primarily on-site.

📝 Enhancement Note: A salary range has been estimated for Zapopan, Mexico, based on typical compensation for senior design roles in the region. The provided description mentions "geographic market differentials," reinforcing the need for a location-specific estimation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Technology / Medical Imaging. Carestream Health is a global provider of medical imaging systems, X-ray imaging solutions, and IT solutions for the healthcare industry. This context implies a need for professionalism, accuracy, and an understanding of regulated environments in marketing communications.

Company Size: Carestream Health is a significant global employer, likely falling into the "Large Enterprise" category (1,000+ employees). This size often means established processes, cross-functional teams, and potential for career growth within a structured environment.

Founded: Carestream Health was established in 2007, spinning off from Eastman Kodak's Health Group. This history suggests a blend of established industry experience with a modern, innovative approach to healthcare technology.

Team Structure:

• The Visual Marketing Designer will report directly to the Marketing Director, indicating a clear reporting line within the marketing department.

• The role is described as a "highly capable individual contributor," suggesting a focus on execution rather than team management, though collaboration with other marketers and potentially designers will be key.

Methodology:

• Data-driven insights and strategic execution are implied, with the visual communications strategy needing to align with broader marketing objectives.

• Workflow planning and optimization will be crucial for managing multiple design projects and ensuring efficient collateral management within Content Hub.

• Automation and efficiency practices will be relevant in streamlining production workflows and asset accessibility.

Company Website: https://www.carestream.com/

📝 Enhancement Note: The company's industry (Health Technology) is a critical piece of context. Marketing materials must be professional, accurate, and potentially adhere to specific industry regulations or standards. The emphasis on brand refresh and Content Hub points to a company investing in modern marketing operations and brand management.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role within the marketing and creative function. It requires significant experience and autonomy in executing visual design strategies and managing digital assets. It sits above junior designer roles and focuses on specialized execution and brand stewardship rather than people management.

Reporting Structure: The role reports directly to the Marketing Director. This provides visibility to senior leadership and ensures alignment with strategic marketing goals. The designer will work closely with the Director on campaign execution and brand refresh initiatives.

Operations Impact: The Visual Marketing Designer's impact is measured through the consistent, compelling, and professional visual representation of the Carestream Health brand. This directly influences market perception, brand recognition, sales enablement effectiveness, and internal communication clarity. Effective visual assets support lead generation, customer engagement, and overall brand equity.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas such as digital asset management, brand guideline development, or campaign creative direction.

• Advanced Creative Roles: Progress to roles like Senior Visual Designer, Art Director, or Creative Lead, potentially overseeing larger projects or a small team.

• Cross-Functional Moves: Leverage design and communication skills to move into broader marketing roles, content strategy, or brand management positions.

• Skill Development: Access to professional development opportunities will allow for staying current with design software, trends, and marketing best practices.

📝 Enhancement Note: The growth path for a senior individual contributor often involves increasing specialization, project scope, or moving into leadership roles that manage creative output and strategy. The emphasis on brand refresh might lead to future projects focused on evolving the brand's visual language.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment. This suggests opportunities for in-person collaboration, spontaneous discussions, and direct team interaction.

Office Location(s): Zapopan, Jalisco, Mexico. This location within a major Mexican city likely offers a professional office setting with access to amenities and transportation.

Workspace Context:

• A collaborative environment where designers work alongside marketing professionals, copywriters, and other stakeholders.

• Access to necessary design software and technology to produce high-quality visual assets.

• Opportunities for direct feedback and creative dialogue with the Marketing Director and team members.

Work Schedule:

• A standard 40-hour work week is expected, typically Monday to Friday.

• While the role is on-site, there might be an expectation of flexibility to meet project deadlines or support urgent marketing needs, common in creative and marketing functions.

📝 Enhancement Note: The on-site requirement is significant for a design role. It implies a preference for in-person collaboration, which can be beneficial for creative brainstorming and team cohesion. The specific location in Zapopan suggests a professional hub within Mexico.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative capabilities against the role requirements.

• Skills Assessment/Creative Challenge: You may be asked to complete a design exercise or case study to evaluate your practical design skills, problem-solving abilities, and understanding of brand application. This could involve adapting existing material or creating a new asset based on a brief.

• Interviews with Marketing Director: Discussions focused on your experience, design philosophy, understanding of brand strategy, and how you approach project management and collaboration.

• Team/Cross-functional Interviews: Meetings with other marketing team members or stakeholders to assess cultural fit, collaboration style, and ability to work effectively in a team environment.

• Final Interview: Potentially with a higher-level marketing executive to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work that demonstrates experience with brand identity, multi-channel marketing, and collateral development. Prioritize pieces that align with Carestream's industry and brand aesthetic.

• Showcase Brand Refresh Experience: Include examples of projects where you've updated or applied brand guidelines, especially if they involved a refresh or rebranding effort.

• Highlight Process: For each project, briefly explain the objective, your role, the challenge, your design process, and the outcome (quantify if possible, e.g., increased engagement, successful launch).

• Demonstrate Execution Skills: Ensure your portfolio includes polished, professional-quality work that reflects attention to detail in layout, typography, and imagery.

• Content Hub Relevance: If you have experience with Digital Asset Management (DAM) systems like Content Hub, explicitly mention and showcase relevant work or your approach to asset organization and management.

Challenge Preparation:

• Deconstruct the Brief: If given a creative challenge, thoroughly understand the objectives, target audience, and key messaging.

• Brand Alignment: Focus on applying Carestream's brand standards (or hypothetical ones if provided) rigorously.

• Efficiency & Practicality: Be mindful of producing designs that are not only creative but also practical for production and implementation across various channels, as emphasized in the job description.

• Presentation: Be prepared to articulate your design choices, process, and how your solution meets the project requirements.

📝 Enhancement Note: The emphasis on brand refresh and Content Hub governance strongly suggests that portfolio review will scrutinize these specific areas. A practical design exercise is highly probable to assess hands-on skills and brand application.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency in Adobe Photoshop, Illustrator, and InDesign is essential for graphic design, layout, and print production.

• Presentation Software: Experience with Microsoft PowerPoint or Google Slides for creating impactful sales and internal presentations.

• Digital Asset Management (DAM) System: Familiarity with Content Hub or similar platforms for organizing, managing, and distributing marketing collateral.

Analytics & Reporting:

CRM & Automation:

• Not directly mentioned, but an awareness of how visual assets integrate with marketing automation platforms or CRM systems for campaign deployment could be an advantage.

📝 Enhancement Note: The core tools revolve around the Adobe Creative Suite. The explicit mention of "Content Hub" makes it a critical system to highlight proficiency in, suggesting it's the primary DAM solution used by the company.

👥 Team Culture & Values

Operations Values:

• Innovation: Encouraging creative thinking to develop fresh visual concepts that spark imagination and align with Carestream's forward-thinking approach in healthcare technology.

• Impact: Driving a focus on creating visual communications that have a tangible positive effect on brand perception, market engagement, and business objectives.

• Consistency: Upholding rigorous brand standards to ensure a unified and professional visual identity across all touchpoints, reinforcing trust and recognition.

• Collaboration: Fostering a service-oriented approach where design supports and enables other teams (marketing, sales) by providing them with effective visual tools.

• Excellence: Maintaining high standards of quality, attention to detail, and execution in all design work, from initial concept to final production.

Collaboration Style:

• Service-Oriented: The designer is expected to be a partner to marketing and commercial teams, providing them with the visual assets they need to succeed.

• Cross-Functional Integration: Working closely with copywriters, marketers, and potentially product teams to ensure visual messaging aligns seamlessly with overall communication goals.

• Feedback-Driven: Openness to receiving and incorporating feedback from stakeholders to refine designs and ensure they meet project objectives.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, timelines, and any potential challenges.

📝 Enhancement Note: The "service-oriented" and "collaborative" aspects are key for this role, emphasizing that the designer acts as a support function for broader marketing and sales efforts. The values reflect a blend of creative drive and operational discipline.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating innovative design ideas within strict brand guidelines and refresh mandates.

• Managing Diverse Project Demands: Juggling multiple, often competing, design requests from various stakeholders with varying priorities and deadlines.

• Ensuring Global Brand Consistency: Maintaining a unified visual identity across a wide range of materials and channels for a global company.

• Optimizing Content Hub Governance: Establishing and enforcing efficient processes for asset management to improve accessibility and usability for all internal users.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to learn new design software features, advanced visual effects, or new design methodologies.

• Brand Strategy Deep Dive: Gaining deeper insights into brand management, brand refresh execution, and the strategic role of visual communications in marketing.

• Digital Asset Management Best Practices: Developing expertise in DAM system administration, metadata strategies, and content governance.

• Industry Trends: Staying abreast of visual communication trends in the healthcare technology sector and adapting them appropriately.

📝 Enhancement Note: The challenges highlight the practical, execution-heavy nature of the role, particularly around asset management and brand consistency. Growth opportunities focus on deepening specialized skills within design and operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a brand strategy into visual assets for a specific campaign." (Focus on your approach to understanding objectives, target audience, and translating messaging visually.)

• "How do you ensure brand consistency across multiple collateral types and channels, especially during a brand refresh?" (Highlight your understanding of brand guidelines, process, and attention to detail.)

Company & Culture Questions:

• "What interests you about Carestream Health and our role in the health technology industry?" (Research Carestream's mission, products, and recent news.)

• "How would you approach working with marketing and commercial teams to ensure your designs meet their needs effectively?" (Emphasize your collaborative and service-oriented approach.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type (e.g., Brand Identity, Campaign Design, Collateral) or by impact (e.g., Projects showcasing Brand Refresh, Projects showcasing DAM experience).

• Tell the Story: For each key project, explain the client/objective, your role, the creative brief, your process, the challenges faced, and the successful outcome. Use visuals effectively.

• Highlight Key Skills: Explicitly point out how specific pieces demonstrate your proficiency in typography, layout, brand application, and any relevant software or systems like Content Hub.

• Be Ready for Questions: Anticipate questions about your design choices, technical execution, and how you handle feedback or revisions.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical design skills, brand consistency, and experience with asset management systems, aligning with the core responsibilities of the role.

📌 Application Steps

To apply for this Visual Marketing Designer position:

• Submit Your Application: Complete the online application via the provided link on the Carestream Careers website.

• Curate Your Portfolio: Select your strongest, most relevant design samples. Prioritize work that showcases brand identity, collateral design, campaign execution, and any experience with brand refreshes or Digital Asset Management (DAM) systems like Content Hub. Ensure it's easily accessible (e.g., PDF, personal website).

• Tailor Your Resume: Highlight your 7+ years of experience, specific design skills (Adobe Creative Suite, etc.), and any experience managing marketing collateral or working on brand initiatives. Use keywords from the job description like "visual communications," "brand strategy," "Content Hub," and "graphic design."

• Prepare for a Creative Challenge: Be ready to demonstrate your design skills, potentially through a practical exercise that assesses your ability to apply brand guidelines and create marketing assets.

• Research Carestream Health: Understand their products, services, mission, and recent marketing efforts. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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