UX CRO Designer

📍 Job Overview

Job Title: UX CRO Designer

Company: easyJet

Location: London, United Kingdom

Job Type: Full-time

Category: UX/UI Design & Conversion Rate Optimization (CRO)

Date Posted: 2026-06-15

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive impactful A/B and multivariate testing initiatives across easyJet's digital platforms to enhance customer journeys and optimize conversion rates.

• Collaborate closely with cross-functional teams, including Product Owners, Data Analysts, Researchers, and Engineering, to translate complex customer and business challenges into intuitive digital solutions.

• Design user experiences and UI solutions from initial wireframes to polished prototypes using Figma, ensuring alignment with user needs, commercial objectives, and brand consistency.

• Support and leverage user research and validation activities, utilizing data insights and customer behavior analysis to inform all design decisions.

• Contribute to the continuous improvement of Conversion Rate Optimization (CRO) processes and enhance team efficiency through innovative design practices.

📝 Enhancement Note: The job title "UX CRO Designer" and the responsibilities clearly indicate a focus on Conversion Rate Optimization (CRO) within a User Experience (UX) and User Interface (UI) design context. This is a specialized role that bridges design with data-driven decision-making to improve key business metrics, particularly conversion rates on digital platforms. The emphasis on A/B testing, multivariate testing, and data insights confirms its CRO nature. This role is critical for driving revenue and customer engagement through iterative design improvements.

📈 Primary Responsibilities

• Design and deliver user experiences and UI solutions specifically for experimentation and optimization activities, focusing on A/B and multivariate testing.

• Actively collaborate with Product Owners, Data Analysts, Digital Performance specialists, and Engineering teams to gather and interpret design and testing requirements.

• Create detailed wireframes, interactive prototypes, and polished design solutions using Figma, ensuring a seamless handover for development.

• Support and actively participate in user research and validation activities, employing a range of methodologies to understand customer behavior and gather feedback.

• Utilize user testing platforms such as Userlytics to gain deeper insights into customer interactions and identify areas for design improvement.

• Contribute to the continuous improvement of CRO processes, workflows, and team efficiency by identifying opportunities for innovation and best practice adoption.

• Ensure all designed solutions adhere to accessibility standards (e.g., WCAG) and align with easyJet's brand guidelines for a consistent customer experience.

• Translate customer and business challenges into intuitive digital solutions that drive measurable improvements in conversion rates and user satisfaction.

• Work within an agile delivery environment, participating in sprint planning, reviews, and retrospectives to ensure timely and effective design delivery.

• Manage multiple design projects and priorities simultaneously, balancing stakeholder needs with project timelines and technical feasibility.

📝 Enhancement Note: The primary responsibilities have been detailed to reflect the specific nature of CRO design. This includes the iterative design process for experiments, the collaborative aspect with performance and analytics teams, and the specific tools mentioned (Figma, Userlytics). The emphasis on translating challenges into solutions for optimization activities and ensuring brand/accessibility compliance is crucial for a role of this nature.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, Marketing, or a related field is often preferred for roles requiring a strong understanding of user behavior and design principles. Equivalent practical experience will also be highly valued. Experience:

• Proven experience in UX/UI Design, Conversion Rate Optimization (CRO) Design, or Digital Product Design is essential, ideally within fast-paced digital environments.

• Demonstrated experience in designing and delivering A/B and multivariate tests across web and mobile platforms.

• Experience working within agile delivery environments and collaborating with cross-functional teams. Required Skills:

• Extensive experience in UX and UI design, with a strong focus on Conversion Rate Optimization (CRO).

• A robust portfolio showcasing customer-focused digital design work, including examples of experimentation and optimization outcomes.

• Proficiency in using Figma for wireframing, prototyping, and creating polished UI designs.

• Experience with user testing platforms, specifically Userlytics, for understanding customer behavior and validating design concepts.

• Good understanding and practical application of CSS and HTML to inform design feasibility and implementation.

• Experience working within agile delivery methodologies, including sprints, stand-ups, and retrospectives.

• Strong stakeholder management and communication skills, with the ability to articulate design decisions and rationale to diverse audiences.

• Ability to manage multiple projects and priorities simultaneously in a dynamic environment.

• Understanding of accessibility standards (e.g., WCAG) and inclusive design principles. Preferred Skills:

• Experience with other design and prototyping tools.

• Familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) to interpret performance data.

• Experience using project management tools such as JIRA or similar for tracking tasks and progress.

• A proactive mindset with the confidence to challenge existing approaches and drive innovation in design and experimentation.

• Experience in the travel or airline industry is a plus, providing context for customer journeys and booking funnels.

📝 Enhancement Note: The required skills have been expanded to include specific tools like Figma and Userlytics, as mentioned in the job description. The emphasis on a strong portfolio demonstrating CRO outcomes is critical. The distinction between required and preferred skills helps candidates prioritize their focus. Understanding of HTML/CSS is included as it's directly mentioned and relevant for CRO designers who often work closely with developers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of CRO Impact: Showcase case studies that clearly illustrate how your design interventions led to measurable improvements in conversion rates, user engagement, or other key performance indicators (KPIs). Quantify results wherever possible.

• Experimentation Lifecycle: Detail your involvement in the entire experimentation process, from hypothesis generation and user research to design, prototyping, and post-test analysis.

• User-Centric Design: Highlight designs that prioritize user needs, address pain points, and enhance the overall customer experience across digital platforms.

• Prototyping and Wireframing: Include examples of wireframes and interactive prototypes created in Figma, demonstrating your ability to visualize and communicate design concepts effectively.

• Cross-Platform Design: Showcase experience designing for both web and mobile interfaces, demonstrating adaptability to different user contexts.

Process Documentation:

• Hypothesis-Driven Design: Illustrate how you translate data insights, user feedback, and business objectives into testable hypotheses that drive experimentation.

• Iterative Design for Testing: Provide examples of how you iterate on designs based on user feedback, A/B test results, and ongoing performance analysis.

• Collaboration Workflows: Detail your experience collaborating with Product Owners, Analysts, Developers, and other stakeholders throughout the design and testing lifecycle, including how you manage feedback and approvals.

• Accessibility and Brand Alignment: Demonstrate how you ensure designs meet accessibility standards and maintain brand consistency throughout the experimentation process.

📝 Enhancement Note: The portfolio requirements are tailored to a CRO designer role, emphasizing the need to showcase measurable results from A/B tests and the full experimentation lifecycle. Process documentation expectations focus on hypothesis generation, iterative design, and cross-functional collaboration, which are core to CRO.

💵 Compensation & Benefits

Salary Range:

• Based on the provided information and industry benchmarks for a UX CRO Designer with 5-10 years of experience in London, United Kingdom, the estimated salary range is between £55,000 and £75,000 per annum. This estimate considers the cost of living in London, the specific skill set required (UX, UI, CRO, Figma, Userlytics), and the company's status as a major FTSE-listed airline. Benefits:

• Competitive Base Salary

• Annual Bonus: Up to 20% of base salary.

• Generous Holiday Allowance: 25 days of annual leave plus bank holidays.

• Share Schemes: Participation in BAYE (Buy As You Earn), SAYE (Save As You Earn), and performance-related share schemes, offering long-term financial incentives.

• Pension Scheme: A 5% employer contribution to the pension plan.

• Life Assurance: Provides financial security for beneficiaries.

• Flexible Benefits Package: A customizable benefits program allowing employees to choose options that best suit their needs.

• Staff Travel Benefits: Significant perks related to air travel, a key differentiator for an airline company. Working Hours:

• Full-time position, typically around 40 hours per week. The role supports hybrid working, with expectations to spend time in the Luton HQ offices.

📝 Enhancement Note: A salary range has been estimated based on typical market rates for this role and location, along with a clear explanation of the methodology. The benefits have been listed with specific details as provided in the job description, highlighting the attractive compensation package offered by easyJet, especially the travel benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aviation / Travel & Leisure

Company Size: Large Enterprise (easyJet is a FTSE listed, £multi-billion company employing over 18,000 colleagues)

Founded: 1995. easyJet has grown to become one of Europe's largest airlines, known for its low-cost model, extensive network, and strong brand presence. This history suggests a culture that values efficiency, customer focus, and continuous growth.

Team Structure:

• CRO/Experimentation Team: This is a specialized, collaborative, and agile team focused on optimizing the digital experience and conversion rates.

• Cross-Functional Collaboration: The team works closely with Product, Analytics, Research, Digital Performance, and Development teams, indicating a highly integrated and communicative work environment.

• Reporting Structure: While not explicitly stated, a UX CRO Designer would likely report into a Head of Digital Product, Head of CRO, or a senior UX/Product Lead, with direct collaboration with Product Owners and Analysts.

Methodology:

• Data-Driven Experimentation: The core of the team's work is based on A/B and multivariate testing, using data and customer insight to drive improvements.

• Agile Development: The team operates within an agile framework, emphasizing iterative development, continuous feedback, and rapid deployment of optimized features.

• Customer-Centricity: All efforts are focused on improving the customer journey and creating seamless, engaging online experiences.

Company Website: https://www.easyjet.com/

📝 Enhancement Note: The company culture description is enriched by adding context about the aviation industry, easyJet's market position, and the implications of its size and history on its operational approach. The team structure and methodology are inferred from the job description's emphasis on collaboration, agile practices, and data-driven CRO.

📈 Career & Growth Analysis

Operations Career Level: Mid-Senior Level (UX CRO Designer). This role is positioned as a specialist contributor with significant autonomy in designing and executing experiments. It requires a blend of deep UX/UI design skills and a strong analytical mindset focused on conversion optimization.

Reporting Structure: The role will likely report to a CRO Manager, Head of Digital Optimization, or a senior Product Design lead. Collaboration will be extensive with Product Owners, Data Analysts, and Development teams, fostering a matrixed environment.

Operations Impact: This role has a direct and measurable impact on key business objectives, including revenue generation, customer acquisition and retention, and overall digital platform performance. By optimizing conversion rates, the designer directly contributes to easyJet's commercial success and market competitiveness.

Growth Opportunities:

• Specialization in CRO: Deepen expertise in conversion rate optimization, becoming a subject matter expert within the company and the broader industry.

• Leadership Potential: Progress into a CRO Lead or Manager role, overseeing experimentation strategy, mentoring junior designers, and managing a team.

• Broader Product Design: Transition into broader UX/Product Design roles within easyJet, leveraging a strong understanding of user behavior and data-driven design.

• Cross-Functional Mobility: Develop skills and knowledge transferable to Product Management, Digital Analytics, or Marketing roles within the organization.

• Continuous Learning: Opportunities to attend industry conferences, workshops, and pursue certifications in UX, CRO, and related fields.

📝 Enhancement Note: The career analysis focuses on the specific growth paths available for a UX CRO Designer, emphasizing specialization, potential leadership, and broader career mobility within a large organization like easyJet. The impact on business objectives is clearly articulated.

🌐 Work Environment

Office Type: Hybrid working model, with a significant presence expected at the Luton HQ offices. This suggests a blend of remote work flexibility and in-office collaboration.

Office Location(s): Luton HQ, United Kingdom. This location serves as the central hub for team collaboration and in-person interactions.

Workspace Context:

• Collaborative Environment: The team operates in a fast-moving, collaborative agile environment. Expect regular team meetings, workshops, and cross-functional discussions.

• Tools and Technology: Access to industry-standard design tools like Figma, user testing platforms like Userlytics, and project management tools like JIRA. The digital team is likely well-equipped with the necessary software and hardware.

• Team Interaction: Frequent interaction with designers, product managers, analysts, and developers, fostering a knowledge-sharing culture and opportunities for peer learning.

Work Schedule: Full-time, with a hybrid arrangement allowing for a balance between remote work and office presence. Standard working hours (approx. 40 per week) are expected, with flexibility managed within the hybrid model.

📝 Enhancement Note: The work environment description emphasizes the hybrid model, the collaborative nature of the team, and the tools available, providing a clear picture of the day-to-day working experience for a UX CRO Designer at easyJet.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: A more in-depth discussion focusing on your portfolio. Be prepared to walk through specific case studies, explaining your design process, the problems you solved, the solutions you implemented, and crucially, the impact of your work (e.g., conversion rate improvements). Expect questions on A/B testing methodologies, user research, and Figma proficiency.

• Stakeholder/Team Interview: You may meet with Product Owners, Analysts, or other team members to assess collaboration skills, understanding of business objectives, and how you approach cross-functional projects.

• Final Interview: Potentially with a senior leader (e.g., Head of Digital, Director) to discuss strategic alignment, career aspirations, and overall fit within easyJet's culture.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the problem, your proposed solution, the experiment design, and the measurable results (e.g., "+15% conversion rate," "-10% bounce rate"). Use data visualization to present these findings.

• Showcase the CRO Process: Clearly outline your role in hypothesis generation, user research, design iteration, A/B test setup, and analysis. Demonstrate your understanding of the full experimentation lifecycle.

• Figma Expertise: Be ready to demonstrate your Figma skills, perhaps by providing a link to a prototype or discussing complex features you've utilized.

• Userlytics Experience: Be prepared to discuss how you've used user testing platforms to gather insights and inform design decisions.

• Accessibility & Brand: Highlight any projects where you've specifically focused on accessibility or ensured strong brand alignment.

Challenge Preparation:

• Design Challenge: You might be given a specific problem or scenario related to easyJet's digital platform and asked to conceptualize an A/B test, design wireframes/prototypes, and present your rationale.

• Hypothesis Generation: Practice formulating strong, testable hypotheses based on potential user pain points or business opportunities within an e-commerce or travel context.

• Data Interpretation: Be ready to discuss how you interpret data (e.g., analytics reports, user feedback) to identify optimization opportunities.

📝 Enhancement Note: This section provides actionable advice tailored to a UX CRO Designer role, focusing heavily on portfolio presentation, quantifying impact, and preparing for specific types of interview questions and potential design challenges relevant to CRO.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, UI design, prototyping, and collaboration. Expect to use it extensively for creating test variations.

• Userlytics: A key platform for user testing and gathering qualitative insights into customer behavior and experience.

• JIRA: Likely used for project management, task tracking, and agile workflow management.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, a strong understanding of analytics platforms is crucial for CRO. Candidates should be familiar with:
  • Google Analytics / Adobe Analytics: For understanding user behavior, tracking conversions, and identifying performance trends.
  • Data Visualization Tools: Experience with tools that help interpret and present data effectively would be beneficial.

CRM & Automation:

• Not directly mentioned as a primary focus for this role, but familiarity with how CRM data might inform customer segmentation for testing or how design changes impact customer journeys managed by CRM systems would be a plus. Experimentation Platforms:

• While specific tools aren't named, candidates should be aware of common A/B testing and multivariate testing platforms (e.g., Optimizely, Adobe Target, VWO). Understanding the principles of how these platforms work is key.

📝 Enhancement Note: Specific tools like Figma, Userlytics, and JIRA are highlighted as essential. The section also includes an inference about the need for familiarity with experimentation platforms and analytics tools, which are critical for a CRO role, even if not explicitly stated as a primary requirement for the designer.

👥 Team Culture & Values

Operations Values:

• Customer-First: A commitment to understanding and serving customer needs to create seamless and positive digital experiences.

• Data-Driven Decisions: Valuing insights, experimentation, and measurable results as the foundation for design and optimization strategies.

• Collaboration & Teamwork: Fostering an environment where ideas are shared freely, and teams work together effectively to achieve common goals.

• Innovation & Boldness: Encouraging new ideas, challenging the status quo, and being bold in pursuing impactful optimizations.

• Efficiency & Agility: Embracing agile methodologies and striving for continuous improvement in processes and outcomes.

Collaboration Style:

• Cross-Functional Integration: The team works intimately with Product, Analytics, Engineering, and other departments, requiring strong communication and the ability to build consensus.

• Open Feedback Culture: An environment where constructive feedback is welcomed and used for continuous improvement of designs and processes.

• Knowledge Sharing: Encouraging the sharing of learnings from experiments and user research across the team and wider organization.

📝 Enhancement Note: The team culture and values are inferred from easyJet's company promise behaviors (Safe, Bold, Welcoming, Challenging) and the job description's emphasis on collaboration, customer focus, and data-driven experimentation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively managing competing priorities and design requests from various departments while maintaining focus on CRO goals.

• Translating Complex Data: Simplifying complex data insights and user research findings into clear, actionable design hypotheses and solutions.

• Rapid Iteration Cycles: Keeping pace with the fast-moving agile environment and delivering high-quality designs for frequent A/B tests.

• Ensuring Accessibility & Brand Consistency: Maintaining high standards for accessibility and brand adherence across a wide range of digital touchpoints and experiments.

Learning & Development Opportunities:

• CRO Specialization: Deep dive into advanced CRO strategies, experimentation techniques, and user behavior analysis.

• Tool Proficiency: Becoming an expert in Figma, Userlytics, and potentially other experimentation or analytics tools.

• Industry Trends: Staying abreast of the latest UX/UI design trends, CRO best practices, and digital customer experience innovations.

• Cross-Functional Understanding: Gaining a deeper appreciation for the roles of Product Management, Data Analysis, and Engineering within a digital product lifecycle.

• Mentorship: Opportunities to learn from experienced colleagues and potentially mentor junior team members as expertise grows.

📝 Enhancement Note: Challenges are framed around the practical realities of a CRO role, while growth opportunities focus on skill development, specialization, and career progression within the CRO and UX/UI domains.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex customer problem you tackled using UX/UI design and CRO principles. What was your hypothesis, design process, what did you test, and what was the outcome?"

• "How do you balance user needs with commercial objectives in your design process for A/B tests?"

• "Walk me through how you would design an A/B test for a specific part of the easyJet booking funnel, from identifying the opportunity to proposing design variations."

• "How do you ensure your designs are accessible and align with brand guidelines, especially when creating multiple test variations?" Company & Culture Questions:

• "What interests you about easyJet and our mission?"

• "How do you approach collaboration with Product Owners, Data Analysts, and Engineers?"

• "Describe a time you had to challenge an existing approach or drive innovation within a team."

• "How do you handle receiving constructive criticism on your designs?" Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly articulate the business problem, your role, the solution, the experiment, and the quantitative results. Use charts and graphs to illustrate impact.

• Tell a Story: Structure your presentations around the narrative of problem, solution, and outcome. Explain your thought process and rationale at each stage.

• Demonstrate Figma Skills: Be prepared to show interactive prototypes or discuss complex design systems you've worked with in Figma.

• Userlytics Insights: Explain how you used insights from user testing to inform your designs and hypotheses.

• Tailor to easyJet: Research easyJet's digital platforms and customer journey. Be ready to discuss potential optimization opportunities relevant to their business.

📝 Enhancement Note: Interview preparation questions are specifically crafted for a UX CRO Designer role, covering strategy, technical skills, collaboration, and company fit. The portfolio presentation strategy emphasizes showcasing quantifiable results and a structured approach.

📌 Application Steps

To apply for this UX CRO Designer position:

• Submit your application through the provided easyJet careers portal link.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your UX/UI design skills, your experience with CRO and A/B testing, and quantifiable results. Ensure these highlight your proficiency with Figma and Userlytics.

• Tailor Your Resume: Emphasize keywords and achievements related to UX design, UI design, CRO, A/B testing, Figma, user research, and stakeholder management. Quantify your accomplishments wherever possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies, clearly articulating your process, rationale, and the impact of your work. Be ready to discuss hypothesis generation and experimental design.

• Research easyJet: Familiarize yourself with easyJet's digital presence, customer journey, and brand. Consider potential areas for optimization and be prepared to discuss them during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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