Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Axonius

Location: Remote US

Job Type: Full-Time

Category: Marketing Operations / Brand & Creative Operations

Date Posted: 2026-07-24

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the evolution and consistency of the Axonius visual identity system, encompassing logo usage, color palettes, typography, iconography, illustration style, and motion design.

• Execute comprehensive, end-to-end design across a diverse range of marketing deliverables, including digital advertisements, landing pages, email templates, sales decks, and physical event assets like signage and tradeshow booths.

• Develop and maintain a scalable design system, brand guidelines, and prompt libraries to empower cross-functional teams to independently produce on-brand assets efficiently.

• Lead the strategic integration and implementation of AI-assisted design workflows utilizing tools such as Midjourney, Adobe Firefly, and Runway to significantly accelerate asset production velocity.

📝 Enhancement Note: While the title is "Senior Brand Designer," the emphasis on scaling design output through AI, building design systems, and empowering cross-functional teams positions this role as a key player in Marketing Operations, specifically within the Creative Operations function. This role is critical for ensuring brand consistency and production efficiency in a fast-paced B2B tech environment.

📈 Primary Responsibilities

• Brand Identity System Ownership: Take full ownership of the core Axonius visual identity system, ensuring its integrity and evolution across all touchpoints. This includes defining and documenting standards for logo usage, color palettes, typography, iconography, illustration style, and motion design.

• Multi-Channel Design Execution: Design and deliver a wide array of marketing assets, from digital advertisements and landing pages to email templates, sales decks, event signage, and tradeshow booths, ensuring all outputs are on-brand and strategically aligned with campaign objectives.

• Scalable Design System Development: Build, maintain, and champion a robust and scalable design system. This includes comprehensive brand guidelines and prompt libraries designed to enable and empower content, product marketing, and growth teams to independently create high-quality, on-brand assets with increased efficiency.

• AI-Powered Workflow Innovation: Proactively lead the exploration, adoption, and implementation of AI-assisted design workflows. This involves integrating tools like Midjourney, Adobe Firefly, and Runway to streamline asset creation, enhance creative output, and accelerate production velocity without compromising brand quality.

• Agency & Vendor Management: Effectively lead and manage relationships with external agencies and vendors as needed, ensuring they align with and contribute to the growth and integrity of the Axonius brand.

• Conversion Rate Optimization (CRO) Support: Collaborate with growth teams to design marketing materials, particularly landing pages, that are optimized for conversion rate testing and improvement.

📝 Enhancement Note: The responsibilities highlight a blend of core brand guardianship and forward-thinking operational strategy. The emphasis on "scaling design output intelligently by building AI-powered design systems and workflows that accelerate production velocity" indicates a strategic operational component beyond traditional design execution. This requires a candidate who can think systemically and operationally about creative production.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience, is highly recommended for a Senior-level role.

Experience: 4-7 years of professional brand or graphic design experience, with a strong focus on B2B technology or cybersecurity sectors. Proven ability to manage and evolve brand identity systems and execute across diverse marketing channels.

Required Skills:

• Brand Identity Development: Proven ability to define, evolve, and maintain comprehensive brand identity systems (logo, color, typography, iconography, illustration, motion).

• Design Software Proficiency: Professional-level expertise in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• AI Design Tool Integration: Demonstrated, hands-on experience incorporating AI design tools (e.g., Midjourney, Adobe Firefly, Runway) into active production workflows to deliver finalized design assets.

• B2B Technology Design: Experience designing for B2B technology, particularly within the cybersecurity or IT infrastructure space.

• Marketing Deliverable Execution: Proven track record of executing end-to-end design for digital ads, landing pages, email templates, sales decks, event collateral, and physical displays.

• System Thinking: Ability to conceptualize and contribute to the development of scalable design systems and brand guidelines.

Preferred Skills:

• Motion Graphics & Video: Hands-on proficiency with motion graphics and video editing tools, specifically Adobe After Effects and Premiere Pro.

• Design Automation Systems: Proven experience building internal design tooling, templates, or design automation systems to enhance team efficiency.

• CRO Design Experience: Experience designing landing pages and creative assets specifically for conversion rate optimization (CRO) testing.

• No-Code/Low-Code Platforms: Familiarity with platforms like Webflow or HubSpot for template design and management.

• Agency Management: Experience leading and collaborating with external design agencies.

• Technical Buyer Focus: Experience designing marketing materials tailored for technical enterprise, cybersecurity, or IT buyers.

📝 Enhancement Note: The "Preferred Qualifications" point towards a candidate who can not only design but also operate as a creative operations specialist, focusing on efficiency, automation, and systemization. The inclusion of CRO and no-code platforms suggests a role that bridges brand creativity with performance marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Brand Identity Systems: Showcase the development and application of comprehensive brand identity systems from concept to execution, demonstrating a deep understanding of visual language and its strategic application.

• Multi-Channel Campaign Execution: Present case studies of marketing campaigns executed across various channels (digital, print, events), highlighting your ability to maintain brand consistency and achieve campaign objectives.

• Design System Contributions: Include examples of contributions to or creation of design systems, style guides, or component libraries, emphasizing scalability and reusability.

• AI Integration Examples: Clearly demonstrate how AI design tools were integrated into your workflow to solve specific design challenges or accelerate production, showcasing tangible results.

• Technical/B2B Focus: Highlight projects specifically targeting technical or enterprise audiences, demonstrating an understanding of this market's design nuances.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing and optimizing creative workflows, particularly those involving AI tools and cross-functional collaboration.

• Design System Implementation: Discuss your experience in implementing and maintaining design systems, including how you ensure adoption and adherence across teams.

• Performance Metrics: Be ready to articulate how you measure the success of your design work, especially in relation to brand impact and, where applicable, conversion rate optimization.

📝 Enhancement Note: For a Senior Brand Designer role with an operations focus, a portfolio is critical. It should not only showcase aesthetic talent but also strategic thinking around process, systemization, and efficiency. Candidates should be prepared to discuss the "how" and "why" behind their design decisions and how they contribute to broader operational goals.

💵 Compensation & Benefits

Salary Range: $140,000 - $160,000 USD (Annual Salary, exclusive of bonus and equity)

Benefits:

• Stock Options

• Annual Bonus

• Attractive benefits package (details not specified but typically include health, dental, vision insurance)

• Opportunity for professional growth and development within a fast-growing cybersecurity startup.

Working Hours: Standard full-time hours (typically 40 hours per week), with flexibility expected for a remote role and potential project deadlines.

📝 Enhancement Note: The provided salary range is competitive for a Senior Brand Designer role in the US, especially for a remote position with a high-growth tech company like Axonius. The inclusion of stock options and an annual bonus indicates a comprehensive compensation package that rewards performance and long-term contribution.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity / Technology (Cyber Asset Intelligence)

Company Size: While not explicitly stated in the provided data, Axonius is a fast-growing startup, likely in the 200-500 employee range, with aspirations for significant expansion. This implies a dynamic, agile, and often fast-paced work environment.

Founded: Axonius was founded in 2017, indicating a relatively young company with a strong growth trajectory and a culture that is likely still evolving but rooted in innovation and rapid development.

Team Structure:

• Reporting: The Senior Brand Designer reports directly to the Chief Marketing Officer (CMO), indicating high-level visibility and strategic input into marketing initiatives.

• Cross-functional Collaboration: Close partnership with content, product marketing, and growth teams is a core aspect of the role, necessitating strong collaboration and communication skills.

• Marketing Department: The role resides within the Marketing department, contributing to demand generation, brand awareness, and overall GTM strategy.

Methodology:

• AI-Driven Innovation: A key operational methodology for this role is the integration of AI into design workflows to enhance efficiency and scale.

• Data-Informed Design: While not explicitly stated, a B2B tech company like Axonius likely values data-driven decision-making, including using performance metrics (like CRO) to inform design choices.

• Scalability and Efficiency: The company emphasizes building scalable systems and workflows to accelerate production velocity, reflecting an operational focus on efficiency and growth.

Company Website: https://www.axonius.com/

📝 Enhancement Note: Axonius's position as a fast-growing cybersecurity startup suggests a culture that values innovation, speed, and a results-oriented approach. The Senior Brand Designer will be instrumental in shaping the visual narrative of this dynamic company, requiring adaptability and a proactive mindset.

📈 Career & Growth Analysis

Operations Career Level: Senior Level. This role is not just about executing design tasks but also about strategic thinking, system building, and influencing how design is produced and scaled within the organization. It represents a significant step beyond junior or mid-level design roles, requiring leadership in creative operations and brand strategy.

Reporting Structure: Reporting directly to the CMO places this role at a strategic level, offering direct exposure to executive decision-making and the opportunity to influence the company's brand direction.

Operations Impact: The Senior Brand Designer's work directly impacts the company's ability to effectively communicate its value proposition in the competitive cybersecurity market. By ensuring a compelling and consistent visual identity, the role supports demand generation campaigns, enhances brand perception, and contributes to overall GTM success. The focus on AI and scalable systems also implies a direct impact on marketing operational efficiency and cost-effectiveness.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Director or Head of Brand role, leading larger design teams and shaping broader brand strategy.

• Operations Specialization: Opportunity to deepen expertise in Creative Operations, design systems, and AI-driven creative workflows, becoming a subject matter expert in these areas.

• Cross-functional Impact: Expand influence across Product, Sales, and Engineering by contributing to brand integration in various product and platform aspects.

• Industry Expertise: Deepen knowledge within the high-growth cybersecurity sector, becoming a valuable asset to companies in this space.

📝 Enhancement Note: This role offers significant growth potential, moving beyond pure design execution into strategic brand operations and leadership. The focus on AI and design systems positions the candidate for future-forward career development within the creative and operations fields.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce where collaboration relies heavily on digital tools and asynchronous communication.

Office Location(s): Remote within the United States. This allows for flexibility but also requires adherence to US labor laws and potentially time zone considerations for team collaboration.

Workspace Context:

• Digital Collaboration: The remote nature necessitates a strong reliance on digital collaboration tools (e.g., Slack, Zoom, Figma) for communication, feedback, and design reviews.

• Tools and Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and emerging AI tools will be provided or expected.

• Team Interaction: While remote, opportunities for virtual "water cooler" chats, team meetings, and collaborative design sessions will be crucial for integration and idea exchange.

Work Schedule: Standard full-time hours are expected, with flexibility inherent in a remote role. However, effective time management and availability for key meetings across US time zones (particularly Eastern and Pacific) will be important for successful collaboration with cross-functional teams.

📝 Enhancement Note: For a remote role, the emphasis on "AI-powered design systems and workflows" suggests a company that embraces modern, technology-driven operational approaches. Candidates should be comfortable with digital collaboration and proactive communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review (Round 1): Presentation of a portfolio that showcases relevant experience, with a focus on brand identity systems, B2B tech design, and ideally, AI integration examples. Be prepared to walk through 2-3 key projects in detail.

• Skills-Based / Design Challenge (Round 2): May involve a take-home assignment or a live design exercise focused on a specific brand challenge, potentially incorporating AI tools or requiring system thinking. This assesses practical design skills and problem-solving abilities.

• Cross-functional Interviews (Round 3): Interviews with key stakeholders from Content, Product Marketing, and Growth teams to assess collaboration style, communication, and understanding of their respective needs.

• Executive Interview (Final Round): Meeting with the CMO to discuss strategic vision, brand leadership, and overall alignment with company goals.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best represent your strengths in brand identity, B2B tech design, and AI integration. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (especially AI integration), the challenges you overcame, and the impact/results. Use visuals effectively.

• Highlight Operations: Emphasize how you built or leveraged design systems, scaled workflows, and used AI to improve efficiency and brand consistency. Quantify impact where possible (e.g., "reduced asset production time by X%").

• Demonstrate Technical Acumen: Showcase your proficiency with Figma, Adobe Creative Suite, and any AI tools you've integrated.

• Tailor to Axonius: Briefly mention why you are interested in Axonius and how your skills align with their mission and the role's focus on AI and scaling.

Challenge Preparation:

• Understand the Brief: If given a take-home challenge, thoroughly read and understand the objectives. Ask clarifying questions if needed.

• Embrace AI: Experiment with AI tools relevant to the challenge to explore creative solutions and demonstrate your proficiency.

• Focus on Systems: Consider how your proposed solution could be scaled or integrated into a broader design system or workflow.

• Present Clearly: Prepare a concise presentation that outlines your thought process, design decisions, and rationale, focusing on impact and efficiency.

📝 Enhancement Note: The emphasis on AI and scaling in the job description suggests that interviewers will be looking for a designer who can think operationally about creative production, not just execute visually. Portfolio and challenge preparation should reflect this strategic, process-oriented approach.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, collaborative workflows, and design system development.

• Adobe Creative Suite:

  • Photoshop: For image editing and manipulation.
  • Illustrator: For vector graphics, logos, and iconography.
  • InDesign: For layout of sales decks, brochures, and potentially event collateral.

• AI Design Tools:

  • Midjourney: For generative art, concept exploration, and potentially asset creation.
  • Adobe Firefly: For AI-powered creative workflows within Adobe products.
  • Runway: For AI-powered video editing and motion graphics generation.

Analytics & Reporting (Indirectly relevant for CRO):

• Familiarity with how design assets contribute to performance metrics tracked by tools like Google Analytics, HubSpot, or specific CRO platforms. CRM & Automation (Indirectly relevant for template design):

• HubSpot: Experience designing templates or assets within HubSpot is a plus.

• Webflow: Familiarity with Webflow for landing page design and development is preferred.

Video/Motion Graphics:

• Adobe After Effects: For motion graphics and animation.

• Adobe Premiere Pro: For video editing.

📝 Enhancement Note: Proficiency with Figma and the Adobe Creative Suite is standard. The critical differentiator for this role will be demonstrated experience and a strategic approach to integrating AI design tools (Midjourney, Firefly, Runway) into production workflows, alongside potential experience with Webflow or HubSpot for marketing automation templates.

👥 Team Culture & Values

Operations Values:

• Innovation: A strong drive to explore and implement new technologies like AI to enhance creative processes and output.

• Efficiency: Commitment to building scalable systems and workflows that accelerate production velocity and optimize resource utilization.

• Collaboration: Emphasis on working effectively with cross-functional teams to ensure brand consistency and achieve shared marketing objectives.

• Quality & Consistency: Maintaining a high standard of brand quality and visual integrity across all assets, even at scale.

• Data-Driven Approach: Utilizing performance metrics (e.g., CRO) to inform design decisions and demonstrate the impact of creative work.

Collaboration Style:

• Proactive & Partnership-Oriented: Actively engaging with content, product marketing, and growth teams to understand their needs and co-create effective marketing materials.

• System-Focused: Empowering other teams through well-documented design systems and prompt libraries, fostering self-sufficiency while maintaining brand control.

• Feedback-Driven: Open to constructive feedback and iterative design processes, both within the design function and from stakeholders.

• Remote-First Communication: Reliant on clear, concise digital communication, leveraging asynchronous methods where appropriate but also effective in synchronous virtual meetings.

📝 Enhancement Note: The company's focus on AI and scaling suggests a culture that embraces technological advancement and operational efficiency. The Senior Brand Designer will be a key enabler of this, fostering a collaborative environment where creativity meets operational excellence.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Scale and Quality: The primary challenge will be to scale design output significantly using AI and systems without diluting the core brand quality and creative integrity.

• AI Tool Adoption & Integration: Effectively integrating emerging AI tools into existing workflows requires continuous learning, experimentation, and stakeholder buy-in.

• Cross-Functional Alignment: Ensuring consistent brand application across diverse teams with varying design needs and technical capabilities.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and effective communication in a fully remote environment.

• Rapidly Evolving Tech Landscape: Staying ahead of the curve in both cybersecurity trends and AI design advancements.

Learning & Development Opportunities:

• AI Design Mastery: Becoming a leader in applying AI tools for creative production and workflow automation.

• Design System Architecture: Deepening expertise in building and scaling complex design systems.

• Creative Operations Strategy: Developing strategic insights into how creative functions can operate more efficiently and effectively within a growing tech company.

• Leadership Potential: Opportunities to mentor junior designers and lead key brand initiatives.

• Industry Exposure: Gaining deep knowledge of the cybersecurity industry and its unique marketing challenges.

📝 Enhancement Note: This role presents a unique opportunity to be at the forefront of AI adoption in creative operations, offering substantial growth in a high-demand field. Overcoming the challenge of scaling design effectively will be a defining aspect of success.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving the Axonius visual identity system, considering our mission in cybersecurity asset management and our AI-driven operational goals?" (Focus on process, research, and strategic brand thinking).

• "Describe a time you successfully integrated a new technology, like an AI design tool, into a production workflow. What were the challenges and how did you overcome them?" (Highlight problem-solving, implementation, and results).

• "How would you build and maintain a design system that empowers cross-functional teams like content and growth to create on-brand assets independently?" (Emphasize documentation, accessibility, and user enablement).

• "What are your thoughts on the ethical implications of using AI in design, and how do you ensure responsible AI usage in a professional context?" (Demonstrate awareness and a thoughtful approach to AI). Company & Culture Questions:

• "What appeals to you about Axonius, our mission, and our position within the cybersecurity industry?" (Showcase research and genuine interest).

• "How do you see your role contributing to Axonius's overall marketing and GTM strategy?" (Connect your skills to business objectives).

• "Describe your ideal collaboration style with product marketing, content creators, and growth marketers." (Highlight teamwork and communication). Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your career journey and design philosophy. Then, present 2-3 core case studies, dedicating ample time to each.

• Deep Dive into AI Integration: For any project involving AI, clearly explain the "before" (manual process), the "during" (how AI was used, what tools), and the "after" (results – efficiency gains, creative output, quality improvements).

• System Design Showcase: If you have examples of design systems or scalable templates, present them clearly, explaining the structure, components, and rationale behind their design.

• Quantify Results: Wherever possible, use metrics to demonstrate the impact of your work – e.g., faster turnaround times, increased asset production volume, improvements in conversion rates due to design.

• Engage and Discuss: Be prepared for follow-up questions. Treat the portfolio review as a conversation, not just a presentation.

📝 Enhancement Note: Interviewers will be looking for a blend of strong design fundamentals, strategic operational thinking (especially around AI and systems), and excellent collaborative skills. Be ready to articulate not just what you designed, but how you designed it and the operational impact it had.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the Axonius careers portal via the provided link.

• Portfolio Customization: Ensure your portfolio prominently features examples of end-to-end brand identity systems, B2B technology design, and, critically, your experience integrating AI design tools into production workflows. Quantify any efficiency gains or scale improvements achieved.

• Resume Optimization: Tailor your resume to highlight keywords such as "Brand Identity," "Design Systems," "AI Design Tools," "Figma," "Adobe Creative Suite," "B2B Technology," "Cybersecurity Design," "Workflow Automation," and "Creative Operations." Emphasize achievements related to scaling creative output and driving efficiency.

• Preparation for Design Challenge: If a design challenge is provided, approach it with a focus on system thinking and AI integration. Be prepared to present your solution clearly, articulating your process, rationale, and how it addresses the challenge of scaling creative output.

• Company Research: Deeply research Axonius, its mission in cybersecurity, its target audience, and its recent marketing efforts. Understand how the brand is currently represented and identify opportunities where your skills in AI-driven design and system building can add significant value.

⚠️ Important Notice: This enhanced job description provides a comprehensive overview based on the provided data and industry standards for similar roles. Candidates are strongly encouraged to review the official job posting on the Axonius careers site and prepare their application materials to specifically address the unique requirements and cultural nuances of Axonius.