Brand Graphic Designer

📍 Job Overview

Job Title: Brand Graphic Designer

Company: ZQUARED

Location: Chesterfield, MO

Job Type: Full-Time

Category: Marketing & Design Operations (E-commerce Focus)

Date Posted: August 20, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive e-commerce sales through the creation of visually compelling and high-converting Amazon and Walmart product listings and enhanced content.

• Develop and maintain consistent brand identity and messaging across all digital assets for a diverse client portfolio.

• Leverage keyword research and SEO copywriting to optimize product discoverability and customer engagement within the Amazon marketplace.

• Collaborate effectively with internal teams and external brand partners to deliver cohesive and impactful e-commerce solutions.

• Manage multiple design and content projects simultaneously, ensuring on-time delivery and adherence to quality standards in a fast-paced agency environment.

📝 Enhancement Note: This role bridges creative design with tactical e-commerce operations, specifically focusing on the Amazon and Walmart platforms. The emphasis on "high-converting" and "SEO-optimized" content highlights the direct impact this role has on revenue generation and sales performance, positioning it within the broader scope of GTM (Go-To-Market) operations.

📈 Primary Responsibilities

• Design and produce high-converting product images for Amazon listings, including white background, infographics, lifestyle compositing, and basic product photography, ensuring compliance with platform specifications and style guides.

• Develop visually rich modules for Amazon Enhanced Brand Content (A+ Detail, Premium A+ Content, Brand Story) and Amazon Storefronts, translating complex product information into compelling visual narratives.

• Conduct targeted keyword research using Helium10 to identify high-value search terms and write clear, benefit-driven, SEO-optimized copy for Amazon listing titles, bullet points, and back-end keywords.

• Support the addition and optimization of Walmart listings, ensuring they capitalize on growth opportunities and maintain brand consistency.

• Utilize Amazon's Manage My Experiments feature to conduct A/B testing on content updates, collaborating with the Brand Content team to optimize listing performance and drive measurable improvements.

• Uphold and consistently apply brand identity, tone, and messaging across all visual and written materials for assigned clients.

• Efficiently manage multiple design and copywriting projects simultaneously, tracking progress, organizing files, and meeting deadlines in a dynamic startup environment.

• Perform regular brand content audits to ensure consistency, quality, and compliance with platform policies and industry best practices.

• Assist in handling Amazon catalog and brand registry case work, demonstrating an understanding of platform operations and problem-solving.

• Prepare for and participate in client meetings, creating content as needed and assisting with follow-up tasks to ensure action items are addressed.

📝 Enhancement Note: The responsibilities clearly indicate a blend of creative execution and data-driven optimization. The mention of "A+ Content," "Brand Story," "Helium10," and "A/B testing" suggests a need for understanding e-commerce conversion rate optimization (CRO) principles. The inclusion of "Walmart listings" and "catalog/brand registry case work" points to a broader e-commerce operations scope beyond just Amazon.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, Graphic Design, or a related field; equivalent practical experience will also be considered.

Experience: A minimum of 2 years of professional graphic design experience, with a demonstrable focus on e-commerce projects and digital asset creation.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite, with a strong emphasis on Photoshop and Illustrator for image manipulation, graphic creation, and layout design.

• Proven ability to design high-converting product images and engaging enhanced content (e.g., A+ Content, Brand Story) for e-commerce platforms.

• Hands-on experience with Helium10 for conducting keyword research, competitive analysis, and listing optimization.

• Deep understanding of Amazon Seller Central functionalities, including best practices for product listing creation, management, and optimization.

• Proficiency in writing clear, concise, benefit-driven, and SEO-optimized copy for e-commerce product titles, bullet points, and descriptions.

• Strong project management skills, with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Familiarity with Google Workspace tools (Docs, Sheets, Slides, Drive) for collaboration, document creation, and project organization.

• Excellent attention to detail, ensuring accuracy, consistency, and adherence to brand guidelines across all deliverables.

• Creative problem-solving abilities to develop innovative visual and written solutions that enhance product appeal and drive sales. Preferred Skills:

• Basic product photography skills and experience with photo editing and retouching.

• Familiarity with Adobe InDesign for layout and content creation.

• Experience with Walmart Seller Center and its listing optimization requirements.

• Understanding of A/B testing principles and experience utilizing tools like Amazon's Manage My Experiments.

• Analytical skills to interpret performance data and metrics for content optimization.

📝 Enhancement Note: The explicit requirement for Helium10 and Amazon Seller Central expertise, alongside SEO copywriting, strongly suggests this role is deeply integrated into the e-commerce GTM strategy, focusing on maximizing product visibility and conversion rates on key online marketplaces. The "Portfolio" requirement is crucial for demonstrating practical application of these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A compelling portfolio showcasing high-quality graphic design work, with a clear emphasis on e-commerce projects, particularly Amazon product listings and enhanced content (A+ Content, Brand Story).

• Examples demonstrating the ability to translate product features into visually appealing benefits and compelling narratives.

• Case studies or project examples that highlight the applicant's process for keyword research integration, SEO copywriting, and visual optimization.

• Visuals that reflect an understanding of Amazon's style guides and best practices for product imagery. Process Documentation:

• Demonstrate a systematic approach to managing design projects from concept to final upload, including workflow planning and execution.

• Showcase experience with using tools like Helium10 for data-driven content optimization and keyword integration.

• Provide examples of how you have contributed to or managed the A/B testing process for listing elements and analyzed results to inform future creative decisions.

• Illustrate a process for maintaining brand consistency and adherence to client guidelines across multiple projects.

📝 Enhancement Note: For a role focused on e-commerce content creation and optimization, the portfolio is paramount. It needs to go beyond just aesthetic appeal and demonstrate an understanding of conversion-driving elements, SEO principles, and platform-specific requirements (Amazon/Walmart). The "process documentation" aspect implies an expectation for candidates to articulate their methodology for achieving results.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Graphic Designer with 2-5 years of experience in Chesterfield, MO, the estimated salary range is $45,000 - $55,000 per year. This range accounts for the specialized skills in e-commerce design, Amazon Seller Central, and tools like Helium10, as well as the on-site work requirement.

Benefits:

• Comprehensive Health Insurance

• Dental Insurance

• Vision Insurance

• Paid Time Off (PTO)

• 401(k) retirement plan

Working Hours: Standard business hours of 8:00 AM to 4:00 PM, Monday through Friday, totaling 40 hours per week.

📝 Enhancement Note: The salary estimate is derived from aggregated data for graphic design roles in the St. Louis metropolitan area, adjusted upwards to reflect the specialized e-commerce and Amazon-specific skill set required. The provided benefits are standard for full-time employees and align with typical offerings in the tech/agency sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce Services / Digital Marketing Agency (Specializing in Amazon & Walmart)

Company Size: ZQUARED operates as a growing agency, likely falling into the small to medium-sized business category (e.g., 50-200 employees based on typical agency growth trajectories). This size suggests a dynamic, fast-paced environment with opportunities for direct impact.

Founded: While the founding date isn't specified, the description implies a rapidly growing agency focused on solving e-commerce problems, suggesting a modern, agile, and results-oriented approach.

Team Structure:

• The Brand Graphic Designer reports to the Director of Brand Services, indicating a clear reporting line within the Brand Solutions department.

• This role will collaborate closely with Brand Managers and PPC Specialists, highlighting cross-functional integration within the GTM efforts.

• The need to work with "in-office and remote employees" suggests a hybrid or distributed team model, requiring strong communication and collaboration skills. Methodology:

• Data-Driven Design: Emphasis on using tools like Helium10 and A/B testing to inform design choices and optimize listing performance for measurable outcomes.

• Agile Content Creation: The fast-paced startup environment and focus on project management suggest an agile approach to content development and client delivery.

• Partnership Focus: The company's founding principle of partnership is reflected in the collaborative nature of the role, both internally and with clients.

Company Website: zquared.com

📝 Enhancement Note: The company's focus on e-commerce problem-solving for retailers positions it as a specialized agency. The "growing" nature suggests opportunities for employees to contribute to shaping processes and growth, while the collaborative structure implies a team-oriented culture where individual contributions are visible and valued.

📈 Career & Growth Analysis

Operations Career Level: This is an intermediate-level role (2-5 years of experience) focused on specialized execution within the e-commerce marketing and design domain. It's a hands-on contributor role with significant responsibility for client-facing deliverables that directly impact revenue.

Reporting Structure: The role reports to the Director of Brand Services. This structure provides direct mentorship and guidance from a senior leader in brand strategy and execution, facilitating learning and development within the specific e-commerce context.

Operations Impact: The Brand Graphic Designer's work directly influences client sales performance on major e-commerce platforms. By creating high-converting listings and compelling content, this role contributes directly to customer acquisition, conversion rates, and ultimately, client revenue growth. The optimization efforts using Helium10 and A/B testing further underscore the data-driven impact on business outcomes.

Growth Opportunities:

• Specialization: Deepen expertise in Amazon and Walmart listing optimization, enhanced content development, and e-commerce visual strategy.

• Leadership: Potential to grow into a Senior Brand Graphic Designer or Team Lead role, mentoring junior designers and managing larger client portfolios.

• Broader E-commerce Expertise: Develop a comprehensive understanding of the full e-commerce lifecycle, including PPC, strategy, and analytics, by working closely with other specialists.

• Process Improvement: Contribute to refining the agency's creative workflows, content optimization processes, and best practices for client onboarding and management.

📝 Enhancement Note: The "First 90 Days" breakdown provides a clear roadmap for growth and increasing ownership, indicating a structured approach to employee development within the agency. This role offers a direct path to becoming a subject matter expert in a high-demand niche of e-commerce operations.

🌐 Work Environment

Office Type: On-site at ZQ Headquarters in Chesterfield, MO. This implies a traditional office setting designed for in-person collaboration.

Office Location(s): Chesterfield, Missouri, United States.

Workspace Context:

• Collaborative Environment: The office setting is designed to foster collaboration between in-office employees and with remote team members, likely utilizing digital tools for seamless communication.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite), e-commerce tools (Helium10), and productivity suites (Google Workspace).

• Team Interaction: Opportunities for direct interaction with Brand Managers, PPC Specialists, and the Director of Brand Services, facilitating knowledge sharing and integrated project execution.

Work Schedule: A consistent 8:00 AM to 4:00 PM schedule, Monday to Friday, provides a predictable work rhythm. While the role requires on-site presence, the mention of collaborating with remote employees suggests flexibility in communication methods and potential for hybrid work arrangements in the future, though the primary expectation is on-site.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration and a structured work environment. This can be beneficial for immediate feedback, team cohesion, and hands-on learning, especially for junior team members.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational design skills, e-commerce experience, and familiarity with required tools.

• Skills Assessment/Design Challenge: Likely a practical exercise involving creating or optimizing a sample product listing image or content module based on provided product information and brand guidelines. This assesses practical application of design software, e-commerce best practices, and creative problem-solving.

• Technical Interview: Discussion focused on proficiency with Adobe Creative Suite, Helium10, Amazon Seller Central, and SEO copywriting principles. Candidates may be asked to walk through their portfolio projects and explain their design decisions and optimization strategies.

• Behavioral/Team Fit Interview: Assessment of collaboration skills, ability to work with remote teams, project management approach, and cultural fit with ZQUARED's dynamic agency environment. This may involve scenario-based questions.

• Final Interview: Potentially with the Director of Brand Services or senior leadership to discuss overall fit, career aspirations, and role expectations.

Portfolio Review Tips:

• E-commerce Focus: Prioritize projects that clearly demonstrate your ability to design for conversion on platforms like Amazon. Include examples of product images, infographics, lifestyle shots, and A+ Content.

• Showcase Process: For key projects, briefly outline your thought process, including keyword research insights, design rationale, and optimization strategies used.

• Highlight Impact: If possible, quantify results achieved through your designs (e.g., increased conversion rates, improved click-through rates).

• Tool Proficiency: Ensure your portfolio visually represents your skill with Adobe Creative Suite and that you can speak to your experience with Helium10 and Amazon Seller Central.

• Clarity and Organization: Present your portfolio in a clean, well-organized format (e.g., a dedicated website, PDF) that is easy to navigate.

Challenge Preparation:

• Understand Amazon Best Practices: Refresh your knowledge of Amazon's image guidelines, A+ Content best practices, and general listing optimization strategies.

• Practice Keyword Integration: Be ready to demonstrate how you would incorporate target keywords naturally into design elements and copy.

• Simulate the Process: Practice creating an Amazon-style infographic or lifestyle image within a time constraint, using Photoshop or Illustrator.

• Articulate Your Decisions: Be prepared to clearly explain why you made specific design choices, linking them back to client goals and platform best practices.

📝 Enhancement Note: The emphasis on a "compelling portfolio" and a potential "design challenge" indicates that practical skills and demonstrable experience in e-commerce design are critical evaluation criteria. Candidates should be prepared to showcase their ability to translate business objectives into effective visual assets for online marketplaces.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency expected in Photoshop and Illustrator for image editing, graphic creation, and layout. Familiarity with InDesign is beneficial for more complex content modules.

• Helium10: Hands-on experience required for keyword research, competitor analysis, listing optimization, and performance tracking on Amazon.

• Amazon Seller Central: Deep understanding of its interface and functionalities for managing product listings, submitting content, and utilizing features like "Manage My Experiments."

• Google Workspace: Proficiency in Docs, Sheets, Slides, and Drive for collaboration, documentation, project management, and communication.

Analytics & Reporting:

• Amazon Seller Central Analytics: Basic understanding of available performance metrics within Seller Central to inform design decisions.

• Helium10 Analytics: Utilization of Helium10's analytical tools for keyword performance, market trends, and competitor insights.

• A/B Testing Tools: Experience with Amazon's "Manage My Experiments" feature or similar A/B testing platforms for content optimization.

CRM & Automation:

• Internal Project Management Tools: While not explicitly mentioned, ZQUARED likely uses internal systems (potentially within Google Workspace or a dedicated PM tool) for task tracking and workflow management.

• Communication Platforms: Tools like Slack or Microsoft Teams are likely used for internal team communication, especially with remote collaborators.

📝 Enhancement Note: The technology stack is heavily skewed towards e-commerce platforms and specialized tools for online marketplace optimization. Proficiency in Adobe Creative Suite, Helium10, and Amazon Seller Central are non-negotiable core requirements for success in this role.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A strong emphasis on using data (from Helium10, A/B tests, etc.) to inform creative decisions and drive measurable results for clients.

• Client-Centric Partnership: A commitment to understanding client needs and acting as a true partner to help them achieve profitable growth on e-commerce platforms.

• Quality and Consistency: Upholding high standards for visual design and written content, ensuring brand integrity across all client deliverables.

• Agility and Innovation: Embracing a fast-paced startup environment, adapting to new platform features and market trends, and seeking innovative solutions.

• Collaboration: Fostering a team-oriented atmosphere where in-office and remote team members work together seamlessly to achieve common goals.

Collaboration Style:

• Cross-Functional Integration: Close working relationships with Brand Managers and PPC Specialists to ensure cohesive GTM strategies and content alignment.

• Feedback Culture: Openness to providing and receiving constructive feedback to continuously improve creative output and processes.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings related to e-commerce design, optimization, and platform updates.

📝 Enhancement Note: The company culture appears to be a blend of creative agency dynamism and data-driven performance marketing. The emphasis on partnership and collaboration suggests a supportive yet results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of E-commerce: Keeping up with rapidly evolving Amazon and Walmart platform policies, algorithm changes, and consumer trends requires continuous learning and adaptation.

• Balancing Creativity with Optimization: Effectively merging artistic design principles with the strict requirements of e-commerce platforms and SEO best practices.

• Managing Multiple Brands: Juggling diverse brand identities, product types, and client expectations simultaneously, each with unique optimization needs.

• Remote Collaboration: Ensuring seamless communication and project execution when working with both in-office and remote team members.

Learning & Development Opportunities:

• E-commerce Specialization: Deepen expertise in Amazon and Walmart marketplace dynamics, advanced listing optimization techniques, and conversion rate optimization (CRO) strategies.

• Tool Mastery: Become an expert in Helium10 and potentially other e-commerce analytics and design tools.

• Cross-Functional Skill Development: Gain exposure to PPC strategies, account management, and broader digital marketing concepts through collaboration.

• Portfolio Expansion: Build a robust portfolio of successful e-commerce designs that can drive career advancement within the agency or the broader e-commerce industry.

📝 Enhancement Note: The role presents a significant opportunity to become a specialized expert in a high-demand area of e-commerce. The challenges are inherent to the fast-paced nature of online retail and offer substantial learning potential.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting Amazon product image. What elements do you prioritize, and how do you ensure they meet Amazon's guidelines?" (Focus on visual hierarchy, benefit-driven elements, and compliance.)

• "How would you use Helium10 to identify keywords for a new product listing, and how would you integrate those keywords into both the visual and written aspects of the listing?" (Demonstrate understanding of keyword research and its application in design/copy.)

• "Walk us through a challenging e-commerce design project from your portfolio. What were the goals, what challenges did you face, and what was the outcome?" (Prepare a specific case study highlighting problem-solving and results.)

• "How do you stay updated on Amazon's ever-changing policies and best practices for product listings and content?" (Showcase proactivity and commitment to continuous learning.) Company & Culture Questions:

• "What interests you about ZQUARED and our focus on e-commerce solutions for retailers?" (Research the company's mission and recent work.)

• "How do you approach collaboration, especially when working with remote team members or stakeholders from different departments like PPC?" (Highlight teamwork and communication skills.)

• "Describe a time you had to balance creative vision with client requirements or platform constraints. How did you navigate that?" (Demonstrate adaptability and client focus.) Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story that includes the client's objective, your role, the creative process, the tools used (Helium10, Photoshop), and the results achieved.

• Quantify Impact: Whenever possible, present metrics or evidence of how your designs contributed to sales, conversion rates, or brand engagement.

• Focus on E-commerce Relevance: Emphasize how your design choices directly address the needs of online shoppers and the requirements of platforms like Amazon.

• Clarity on Process: Be ready to explain why you made specific design decisions, linking them to SEO, user experience, and conversion principles.

📝 Enhancement Note: Interview preparation should heavily emphasize practical application of skills related to Amazon and e-commerce optimization. Be ready to demonstrate not just design talent but also a strategic understanding of how design drives sales in an online marketplace.

📌 Application Steps

To apply for this Brand Graphic Designer position:

• Submit your application through the provided link on app.trinethire.com.

• Tailor Your Resume: Highlight experience with Adobe Creative Suite, Helium10, Amazon Seller Central, SEO copywriting, and e-commerce design projects. Quantify achievements where possible.

• Curate Your Portfolio: Select your strongest e-commerce design examples, ensuring they clearly demonstrate your ability to create high-converting product images and enhanced content for platforms like Amazon. Include a brief explanation of your process and any measurable results.

• Prepare for a Design Challenge: Be ready to showcase your practical design skills and understanding of Amazon listing optimization through a potential on-site or take-home assignment.

• Research ZQUARED: Familiarize yourself with ZQUARED's services, client base, and company culture to articulate your interest and fit during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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