Content Designer

📍 Job Overview

Job Title: Content Designer

Company: Scopely

Location: ES - Barcelona, Spain

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: September 09, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Create engaging and player-focused narrative and creative content for the popular mobile game, Monopoly GO!.

• Drive the theming of features from initial concept through final delivery, ensuring alignment with product, seasonal, and brand goals.

• Collaborate closely with cross-functional teams, including product managers, artists, and engineers, to translate objectives into delightful player experiences.

• Develop and maintain the integrity of the Monopoly brand and any licensed intellectual properties (IPs) within the game.

• Contribute creative solutions and handle day-to-day creative problem-solving tasks as an individual contributor within a dynamic team environment.

📝 Enhancement Note: This role is for a Content Designer specifically within the gaming industry, focusing on a highly successful mobile title, Monopoly GO!. The emphasis is on creative execution, narrative development, and brand consistency, rather than traditional Revenue or Sales Operations. The "operations" aspect here refers to the operational execution of creative content within a live game environment.

📈 Primary Responsibilities

• Execute comprehensive content plans for new game features, live events, and seasonal updates, ensuring timely and high-quality delivery.

• Develop detailed design documents, creative briefs, and pitches to clearly articulate content concepts and strategies.

• Conduct thorough assessments of content needs for upcoming features, identifying opportunities for creative enhancement.

• Design compelling theming and narrative elements for various in-game content, including sticker sets, minigames, character narratives, and promotional materials.

• Uphold and enhance the consistency and integrity of the Monopoly brand identity, as well as any associated licensed IP partner brands.

• Apply deep player empathy and a thorough understanding of the game's mechanics and brand to craft content that evokes delight, wonder, and memorable player moments.

• Clearly communicate creative concepts, design decisions, potential opportunities, and solutions through structured reviews, engaging presentations, and comprehensive supporting documentation.

• Actively participate and contribute constructively in creative reviews, brainstorming sessions, and strategic planning meetings.

• Collaborate effectively with production teams to balance creative quality with project timelines, dependencies, and production requirements.

• Cultivate a deep understanding of the team’s overarching creative and design objectives, contributing ideas and solutions that actively advance these goals.

• Build and maintain strong, productive working relationships with partners across various disciplines, proactively seeking context and integrating diverse perspectives into the creative process.

• Stay informed about evolving priorities and changes across the broader development team, demonstrating adaptability and adjusting work plans as needed.

• Embody Scopely's core tenets in daily work, fostering an environment of fairness, respect, empathy, and compassion among colleagues.

📝 Enhancement Note: The responsibilities listed are heavily focused on creative content development within a game design context. For an operations professional, this role would require a strong understanding of how to operationalize creative workflows, manage content pipelines, and ensure brand consistency through structured processes, rather than direct financial or sales process optimization.

🎓 Skills & Qualifications

Education: Bachelor's degree in a related field such as Creative Writing, Game Design, English, Communications, or a relevant discipline is preferred, though equivalent professional experience will be considered.

Experience: 3+ years of relevant professional experience in content design, game design, narrative design, game writing, creative development, or a closely related discipline, with a demonstrated track record of successful project contributions.

Required Skills:

• Demonstrable creative problem-solving abilities, with a knack for finding innovative solutions within defined constraints.

• Proven resourceful and strategic thinking skills, enabling the development of effective content strategies.

• A strong portfolio or body of work showcasing exceptional creative or narrative content creation and a solid foundation in craft fundamentals.

• Experience with short-form writing, including expertise in either copywriting, UX writing, or a combination thereof, tailored for engaging player communication.

• Proven experience contributing to scoped creative work from initial concept development through implementation and final delivery.

• A robust understanding of how narrative elements, creative content, and strategic design choices significantly impact the overall player experience.

• Ability to effectively work within various limitations, including technical constraints, strict brand guidelines, or specific game mechanics, while still producing high-quality content.

• High degree of player empathy, with a strong sense of appeal and an ability to create content that clearly resonates with the intended audience, brand, and desired player experience.

• Exceptional ability to articulate complex creative ideas and their underlying rationale clearly to creative stakeholders and external partners.

• Skill in leveraging multiple intellectual properties (IPs) to create a satisfying, cohesive, and engaging experience for players.

• Strong collaboration skills and the proven ability to build productive, trusting relationships across diverse disciplinary teams.

• Capacity to receive, evaluate, and act upon feedback constructively, while also providing thoughtful and valuable feedback to peers.

• Excellent organizational skills and meticulous attention to detail, including consistent documentation practices, efficient file management, and strict adherence to established production conventions.

• Experience utilizing project management and collaboration tools such as JIRA, Google Suite, Slack, Miro, Zoom, and Airtable.

• A strong, demonstrable interest in mobile games and the mobile gaming landscape.

• A keen and up-to-date knowledge of pop culture and the current cultural zeitgeist. Preferred Skills:

• Previous professional experience as a creative in the broader entertainment industry, including film, animation, storyboarding, live theater, theme park design, or escape room design.

• Previous experience in the visual arts, demonstrating an understanding of aesthetic principles and visual storytelling.

• Familiarity with localization databases and processes for global content deployment.

📝 Enhancement Note: While this role doesn't directly require "operations" skills in the traditional sense (e.g., CRM administration, sales process optimization), the required skills like project management tool proficiency (JIRA, Airtable), documentation, organization, attention to detail, and collaboration are highly transferable to operations roles that manage creative or content pipelines. A candidate with a background in operations who can demonstrate strong creative output and project management within that context would be well-suited.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly showcases a range of creative and narrative content developed for digital or interactive platforms.

• Specific examples demonstrating the ability to design and implement theming for features, events, or seasonal updates, highlighting the process from concept to execution.

• Case studies or project examples that illustrate how player empathy and an understanding of brand guidelines were applied to create engaging content.

• Documentation samples or project breakdowns that highlight meticulous organizational skills, attention to detail, and adherence to production conventions.

• Examples of written content, such as UX writing, copywriting, or narrative scripts, that demonstrate strong short-form writing skills. Process Documentation:

• Evidence of creating and maintaining design documents and pitches that clearly articulate creative concepts and strategies.

• Examples of how project dependencies and production requirements were managed to balance quality and timelines.

• Documentation that illustrates the process of assessing content needs and contributing to feature development from concept through delivery.

• Samples of how feedback was incorporated into creative work, demonstrating a structured approach to iteration and improvement.

• Workflow examples or descriptions that highlight collaboration with cross-functional teams (e.g., artists, engineers, product managers) to achieve content goals.

📝 Enhancement Note: For a content designer, the "portfolio" is paramount. It serves as the primary evidence of their operational ability to execute creative strategies. For operations professionals, framing their own portfolio (if applicable) to highlight process management, system implementation, and measurable outcomes of their operational improvements would be key. This section emphasizes the need for tangible proof of creative execution and process adherence.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Content Designer in Barcelona, Spain, with 3+ years of experience in the gaming industry, the estimated annual salary range is approximately €35,000 - €55,000. This estimate accounts for the cost of living in Barcelona, the specific demands of the role within a successful mobile game studio, and the competitive nature of the gaming market.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision) tailored to meet the needs of employees and their families.

• Generous paid time off (PTO) policy, including vacation days, sick leave, and public holidays, allowing for work-life balance.

• Opportunities for professional development, including access to training programs, workshops, conferences, and continuing education to enhance skills in content design, narrative, and game development.

• Retirement savings plan with potential company matching contributions to support long-term financial planning.

• Employee Assistance Program (EAP) providing confidential counseling and support services for personal and professional challenges.

• Potential for performance-based bonuses and stock options, reflecting individual and company success.

• Regular team-building events and social activities designed to foster a strong sense of community and collaboration within the studio.

• Access to the latest gaming hardware and software for professional use and personal enjoyment.

Working Hours: A standard 40-hour work week is expected, typically Monday through Friday. While the role is on-site, Scopely may offer some flexibility regarding start and end times, subject to team needs and management approval, to accommodate workflow and individual circumstances. Occasional overtime may be required during critical project phases or for urgent content releases.

📝 Enhancement Note: Salary estimates are based on research from reputable job boards and salary comparison websites for similar roles in Barcelona, Spain, considering the specific industry (gaming) and experience level. Benefits are inferred from standard offerings at established tech and gaming companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Interactive Entertainment / Mobile Gaming. Scopely operates within a highly competitive and rapidly evolving sector, known for its focus on live-service games, player engagement, and robust monetization strategies. The company's success in developing and operating top-tier mobile titles like "MONOPOLY GO!" positions it as a leader in the global games market.

Company Size: Scopely is a large organization, employing thousands of people globally, indicating a well-established structure with ample resources and opportunities for specialization. This size suggests a professional environment with defined processes but also the potential for significant impact within specific teams.

Founded: Scopely was founded in 2011. Its history reflects a growth trajectory from a startup to a major player in the gaming industry, marked by strategic acquisitions and the development of enduring game franchises. This evolution suggests a culture that balances innovation with stability and a commitment to long-term success.

Team Structure:

• The content design team likely operates as a specialized unit within the broader game development department, comprising individuals with expertise in narrative, writing, and creative content creation.

• Reporting likely follows a hierarchical structure, with Content Designers reporting to a Lead Content Designer, Narrative Director, or Game Director, who in turn report to higher levels of game development management.

• Cross-functional collaboration is a cornerstone of this role, requiring seamless interaction with product management, art direction, engineering, QA, and marketing teams to ensure cohesive game development. Methodology:

• Data Analysis & Insights: While not directly an "operations" role, decisions on content are informed by player data, engagement metrics, and market trends to ensure content resonates and drives desired outcomes.

• Workflow Planning & Optimization: The team focuses on efficient content pipeline management, from ideation and design to implementation and iteration, ensuring timely delivery of features and updates.

• Automation & Efficiency: Leveraging tools and processes to streamline content creation, review, and deployment is crucial for managing the demands of a live-service game.

Company Website: https://www.scopely.com/

📝 Enhancement Note: The company context highlights Scopely's position as a major player in the mobile gaming industry, emphasizing its scale, innovation, and focus on player engagement. This provides a backdrop for understanding the operational demands of creative roles within such an environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level within the creative and game design track. It requires seasoned professionals with a solid understanding of content creation principles, game mechanics, and brand management, capable of independent contribution and problem-solving. The focus is on executing creative strategies operationally within a live game context, rather than managing business operations.

Reporting Structure: Content Designers typically report to a Lead Content Designer or a Game Director. They work within a cross-functional team structure, collaborating closely with artists, producers, game designers, and engineers. This structure emphasizes shared ownership and iterative development.

Operations Impact: The impact of this role is measured by its contribution to player engagement, retention, and monetization through compelling content and narrative experiences. By delivering delightful and memorable player moments, the Content Designer directly influences the success of the game and its revenue streams.

Growth Opportunities:

• Skill Advancement: Potential to specialize in specific areas of content design, such as narrative architecture, live-ops content, or character development, and to deepen expertise in player psychology and game design principles.

• Leadership Development: Opportunities to progress into Lead Content Designer roles, mentoring junior team members, and taking ownership of larger content initiatives or feature sets.

• Cross-Disciplinary Learning: Exposure to various facets of game development, including art pipelines, engineering constraints, and product strategy, fostering a holistic understanding of game creation and live operations.

📝 Enhancement Note: This analysis frames the career path within a creative and game development context, focusing on skill progression and leadership within that domain. For an operations professional, this role could be a pivot into a "creative operations" function or a stepping stone to roles that bridge creative execution with operational efficiency in the gaming sector.

🌐 Work Environment

Office Type: The role is designated as On-site, indicating a traditional office-based work environment located in Barcelona, Spain. This suggests a collaborative setting where in-person interaction and team synergy are prioritized.

Office Location(s): The primary office location is Barcelona, Spain. This vibrant city offers a rich cultural experience and a growing tech and gaming ecosystem, providing a dynamic and attractive environment for professionals. Specific details regarding office accessibility, amenities, and proximity to public transport would be available upon further inquiry.

Workspace Context:

• Collaborative Environment: The on-site nature of the role fosters an environment of close collaboration, spontaneous brainstorming, and direct team interaction, which is crucial for creative workflows in game development.

• Tools and Technology: Employees will have access to industry-standard creative software, game development tools, and collaboration platforms essential for content design and game production.

• Team Interaction: Regular opportunities for direct engagement with colleagues across design, art, engineering, and production teams, facilitating a holistic approach to game development and problem-solving.

Work Schedule: The standard work schedule is approximately 40 hours per week, typically from Monday to Friday. While on-site, there may be some flexibility in daily start and end times, subject to team requirements and management approval. The demands of live-service game development might occasionally require working beyond standard hours to meet critical deadlines for game updates or events.

📝 Enhancement Note: The on-site requirement emphasizes the value placed on in-person collaboration and team dynamics, which are often critical for creative roles in game development. This contrasts with remote or hybrid roles common in many operational functions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output. Candidates with strong portfolios relevant to mobile games and narrative design will be prioritized.

• Creative Assessment/Case Study: You may be asked to complete a short creative exercise or a case study related to content design for Monopoly GO!. This will evaluate your creative problem-solving skills, ability to work within brand constraints, and narrative design capabilities.

• Hiring Manager Interview: A discussion with the hiring manager focusing on your experience, creative process, portfolio highlights, and understanding of player empathy and brand management.

• Team Interviews: Meetings with potential team members (other designers, producers) to assess cultural fit, collaboration style, and ability to integrate into the existing team dynamics.

• Final Interview: Potentially with a senior leader in the game development or creative department, focusing on strategic thinking, long-term vision, and alignment with Scopely's company tenets.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest projects that are most relevant to the role, focusing on mobile gaming, narrative design, or character-focused content.

• Highlight Process: For each project, clearly articulate your role, the problem you were solving, your creative process, the tools you used, and the outcome or impact. Use visuals effectively.

• Demonstrate Brand & Player Empathy: Specifically call out how you considered the Monopoly brand and player experience in your work.

• Showcase Writing Skills: Include examples of short-form writing (UX copy, in-game text, character dialogue) that demonstrate clarity, conciseness, and engagement.

• Tailor to Monopoly GO!: If possible, include a speculative piece or an analysis of existing Monopoly GO! content that demonstrates your understanding of the game and its audience.

Challenge Preparation:

• Understand the Game: Play Monopoly GO! extensively to grasp its mechanics, core loop, target audience, and brand voice.

• Brand Consistency: Be prepared to discuss how you would maintain brand integrity and leverage existing IP effectively within new content.

• Player-Centricity: Practice articulating how you would design content with a strong focus on player experience, delight, and engagement.

• Constraint Management: Think about how you approach creative work within technical, budgetary, or design limitations.

📝 Enhancement Note: This section provides actionable advice for candidates to prepare for the specific interview and portfolio review process for a content design role in the gaming industry, emphasizing creative execution and brand alignment.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Likely internal CMS tailored for game content management, allowing for structured creation, editing, and deployment of in-game text, narratives, and feature descriptions.

• Design & Prototyping Tools: While not explicitly listed, tools like Figma, Adobe Creative Suite (Photoshop, Illustrator), or similar visual design software may be used for concepting and asset creation.

• Project Management & Collaboration: JIRA for task tracking and workflow management, Slack for real-time team communication, Miro for collaborative brainstorming and visual planning, and Google Suite for document creation and sharing.

• Documentation & Data: Airtable for organized data management and tracking of content assets, Localization databases for managing translated content across different regions.

Analytics & Reporting:

• Game Analytics Platforms: Tools like GameAnalytics, DeltaDNA, or internal analytics dashboards would be used to track player engagement, content performance, and identify areas for improvement based on player behavior.

• Data Visualization: Potentially using tools like Tableau or internal dashboards to visualize player data and content performance metrics for review.

CRM & Automation:

• CRM: Not typically a direct tool for content designers, but understanding how player data from CRM-like systems informs content strategy is beneficial.

• Automation: Automation may be used in content deployment pipelines or for generating repetitive content elements, though the focus here is on creative input rather than building automation systems.

• Integration: Understanding how content integrates with game engines (e.g., Unity, Unreal Engine) and other backend systems is important.

📝 Enhancement Note: This section highlights the specific software and tools a Content Designer would use. While not "operations" tools in the traditional business sense, proficiency in project management (JIRA, Airtable), communication (Slack), and data analysis platforms is common across many operations roles.

👥 Team Culture & Values

Operations Values:

• Player-First Approach: A fundamental value is prioritizing the player experience in all creative decisions, aiming to deliver delight, wonder, and meaningful moments.

• Craftsmanship & Quality: A commitment to high standards in creative output, narrative integrity, and attention to detail, ensuring polished and professional game content.

• Collaboration & Teamwork: A strong emphasis on working effectively with diverse teams, fostering open communication, and valuing collective contributions to achieve common goals.

• Innovation & Creativity: Encouraging novel ideas, creative problem-solving, and pushing the boundaries of engaging content within the gaming medium.

• Adaptability & Responsiveness: The ability to adapt to evolving project needs, player feedback, and market trends, demonstrating flexibility in a dynamic development environment.

Collaboration Style:

• Cross-Functional Integration: Seamless integration with product managers, artists, engineers, and QA to ensure content aligns with game design, technical feasibility, and overall product vision.

• Constructive Feedback Culture: A practice of providing and receiving thoughtful, constructive feedback during creative reviews and iterative development cycles to enhance content quality.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the team and with other departments to foster continuous improvement and collective growth.

📝 Enhancement Note: This section focuses on the cultural values and collaboration styles inherent in a creative game development team, emphasizing player focus, quality, and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Constraints: Effectively translating creative ideas into content that adheres to technical limitations, brand guidelines, and production timelines.

• Maintaining Brand Consistency Across IPs: Harmonizing the core Monopoly brand with that of various licensed IPs, ensuring a cohesive and appealing player experience.

• Evolving Player Expectations: Keeping pace with rapidly changing player preferences and engagement trends in the competitive mobile gaming market.

• Iterative Development: Adapting content based on player feedback, analytics, and live-ops performance, requiring flexibility and a data-informed approach to creative iteration.

Learning & Development Opportunities:

• Specialized Training: Access to workshops and courses focused on advanced narrative design, world-building, character development, and UX writing for games.

• Industry Exposure: Opportunities to attend gaming conferences and events to stay abreast of industry trends, network with peers, and learn from leading creative professionals.

• Mentorship Programs: Potential for mentorship from senior designers and creative leads, providing guidance on career development and skill enhancement.

• Cross-Functional Skill Development: Opportunities to learn about other areas of game development, such as game design mechanics, art pipelines, or live operations strategy, broadening overall understanding.

📝 Enhancement Note: This section outlines potential challenges and growth avenues specific to a content designer role in gaming, highlighting the dynamic nature of the industry and the opportunities for continuous learning and specialization.

💡 Interview Preparation

Strategy Questions:

• Content Strategy: "How would you approach developing content for a new Monopoly GO! event, considering both player engagement and brand alignment?" Focus on your process, how you'd gather requirements, and ensure quality.

• Collaboration & Stakeholders: "Describe a time you had to collaborate with artists or engineers to bring a creative concept to life. How did you manage differing perspectives and ensure the final output met the vision?" Highlight your communication and teamwork skills.

• Problem-Solving: "Imagine a key feature you designed isn't performing as expected based on player data. What steps would you take to diagnose the issue and propose content-related solutions?" Emphasize your analytical and iterative approach.

Company & Culture Questions:

• Brand Understanding: "What do you admire about the Monopoly brand, and how would you ensure new content respects and enhances it within Monopoly GO!?" Demonstrate your research and brand affinity.

• Team Dynamics: "How do you contribute to a positive and productive team environment, especially when working on a fast-paced creative project?" Discuss your collaboration style and how you handle feedback.

• Player Empathy: "Describe your process for understanding and designing for a specific target audience. How do you ensure your content resonates with players?" Focus on your methods for user research and empathy.

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the challenge, your solution, and the impact. Clearly articulate your specific contributions.

• Visuals are Key: Use high-quality screenshots, mockups, or videos to showcase your work. Explain the context and rationale behind your design choices.

• Quantify Impact (If Possible): If you have metrics or positive feedback related to your work, present them. Even qualitative feedback can be powerful.

• Focus on Process & Rationale: Be prepared to discuss why you made certain creative decisions, demonstrating your thought process and understanding of player psychology and brand.

📝 Enhancement Note: This section provides tailored interview preparation advice, focusing on the specific skills and competencies required for a Content Designer role in the gaming industry, including portfolio presentation and strategy.

📌 Application Steps

To apply for this Content Designer position:

• Submit your application through the official Scopely careers portal via the provided link.

• Portfolio Customization: Curate a portfolio that prominently features 3-5 of your strongest projects demonstrating narrative design, content creation for digital platforms, and an understanding of player engagement, ideally with mobile gaming examples.

• Resume Optimization: Tailor your resume to highlight experience in content design, narrative development, creative problem-solving, and proficiency with collaboration and project management tools relevant to game development. Quantify achievements where possible.

• Interview Preparation: Practice articulating your creative process, demonstrating player empathy, and discussing your understanding of brand consistency. Prepare to present your portfolio and discuss specific case studies.

• Company Research: Thoroughly research Scopely, Monopoly GO!, and the mobile gaming industry. Understand their company tenets and how your creative approach aligns with their values and player-centric philosophy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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