Web & Graphic Designer

📍 Job Overview

Job Title: Web & Graphic Designer

Company: One Park Financial

Location: Santo Domingo, Distrito Nacional, Dominican Republic

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: September 9, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce high-impact advertisements across digital, print, and billboard mediums, with a strong emphasis on social media platforms.

• Collaborate closely with the marketing team to conceptualize and execute creative assets that align with campaign objectives and brand identity.

• Leverage competitive intelligence and platform-specific best practices to optimize ad performance for key metrics like CTR, CPA, and ROAS.

• Iterate on designs rapidly based on performance data and feedback to drive continuous improvement in ad effectiveness.

• Translate marketing strategies into visually compelling creative solutions that resonate with target audiences.

📝 Enhancement Note: This role is positioned within the Marketing and Creative Operations function, focusing on the tactical execution of advertising creative. The emphasis on performance metrics (CTR, CPA, ROAS, hook rate) and competitive analysis tools (Meta Ads Library, TikTok Creative Center) indicates a strong connection to performance marketing and a data-driven approach to creative development, which are core tenets of modern GTM operations.

📈 Primary Responsibilities

• Design and produce a wide range of advertising creative, including digital ads (static, motion, video), print collateral, billboard advertisements, and social media graphics for platforms such as Meta, YouTube, and TikTok.

• Collaborate with marketing stakeholders to understand campaign goals, target audiences, and key messaging for each creative initiative.

• Conduct thorough research on competitor advertising strategies and emerging creative trends using tools like Meta Ads Library and TikTok Creative Center to inform design decisions.

• Develop and iterate on ad creative specifically tailored for each social media platform, ensuring adherence to platform-specific best practices and optimization for engagement metrics.

• Manage the creative production pipeline, incorporating feedback from various internal teams and stakeholders while ensuring timely delivery of assets within a fast-paced environment.

• Maintain brand consistency across all creative outputs, ensuring adherence to established brand guidelines and visual identity standards.

• Analyze ad performance data in conjunction with marketing analysts to identify creative elements that drive success and inform future design iterations.

• Contribute to the development of creative briefs and provide input on campaign strategy from a visual execution perspective.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with a significant focus on performance marketing. The expectation to iterate based on metrics and conduct competitive analysis suggests a proactive, data-informed approach to creative production, crucial for optimizing Go-To-Market (GTM) campaign effectiveness.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.

Experience: Proven experience (2-5 years) in creating and iterating on paid ad designs for digital platforms, specifically Meta, YouTube, and TikTok.

Required Skills:

• Graphic Design Proficiency: Expert-level skills in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for creating visually compelling static and print assets.

• Video Editing & Motion Graphics: Proficiency in video editing software such as CapCut, Adobe Premiere Pro, DaVinci Resolve, or Adobe After Effects for creating dynamic ad content.

• Digital Advertising Design: Demonstrated experience designing ads optimized for various digital channels, with a focus on social media platforms (Meta, YouTube, TikTok).

• Performance Marketing Understanding: Ability to design creative with specific performance metrics in mind (CTR, CPA, ROAS, hook rate) and iterate based on data.

• Brand Guideline Adherence: Skill in developing creative assets that consistently align with established brand identity and guidelines.

• Project Management: Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

• Communication Skills: Excellent verbal and written communication skills for collaborating with cross-functional teams and presenting design concepts.

• Attention to Detail: A keen eye for detail to ensure accuracy, consistency, and high-quality output in all creative work.

Preferred Skills:

• Competitive Analysis Tools: Familiarity with using Meta Ads Library and TikTok Creative Center for market and trend research.

• Motion Graphics Expertise: Advanced skills in motion graphics to create engaging animated ads and video content.

• A/B Testing Experience: Experience in designing variations of ads for A/B testing to optimize performance.

• Marketing Strategy Acumen: Understanding of broader marketing campaign strategies and how creative contributes to GTM success.

📝 Enhancement Note: The emphasis on specific social media platforms (Meta, YouTube, TikTok) and performance metrics (CTR, CPA, ROAS, hook rate) strongly suggests this role is deeply integrated into the company's performance marketing and Go-To-Market (GTM) operations. The required proficiency in both graphic and video editing tools indicates a need for versatility in content creation to support diverse campaign needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Paid Ad Design Case Studies: Showcase at least 3-5 distinct case studies demonstrating your experience designing paid advertisements for Meta, YouTube, and TikTok. Each case study should detail the objective, your creative process, the final design, and, if possible, performance outcomes (e.g., improved CTR, lower CPA).

• Cross-Platform Adaptability: Include examples of how you've adapted a single campaign concept across different platforms (digital, print, social media) while maintaining brand consistency and optimizing for each medium.

• Video Ad Examples: Provide examples of short-form video ads or motion graphics that highlight your video editing skills and ability to create engaging visual narratives.

• Brand Guideline Application: Demonstrate your ability to design within strict brand guidelines, perhaps by showing a project where you successfully integrated a new brand's identity.

• Iterative Design Process: If possible, include examples that illustrate your iterative design process, showing initial concepts versus final refined designs based on feedback or performance data.

Process Documentation:

• Creative Workflow Outline: Be prepared to briefly describe your typical workflow for developing an ad campaign from brief to final delivery, highlighting key stages and collaboration points.

• Feedback Incorporation Method: Explain how you systematically incorporate feedback from multiple stakeholders to refine designs while maintaining creative integrity and project timelines.

• Performance-Driven Iteration: Be ready to discuss how you use performance data (CTR, CPA, ROAS) to inform design adjustments and future creative strategies.

📝 Enhancement Note: For a role focused on performance marketing creative, the portfolio is paramount. Emphasizing case studies with quantifiable results and demonstrating the ability to adapt creative for different platforms and iterate based on data are critical. This aligns with operations' focus on measurable outcomes and process efficiency in creative delivery.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Web & Graphic Designer with 2-5 years of experience in Santo Domingo, Dominican Republic, the estimated annual salary range is approximately $20,000 - $35,000 USD. This estimation considers the cost of living, demand for creative talent in the region, and the Fintech industry's compensation standards.

Benefits:

• Competitive Salary: A salary that reflects your skills and experience.

• Performance-Based Incentives: Opportunities to earn bonuses tied to individual and company performance, likely linked to campaign success metrics.

• Health Insurance: Comprehensive health coverage to support employee well-being.

• Growth and Development Opportunities: Access to training programs, workshops, and potential for career advancement within the marketing and operations teams.

• Dynamic and Collaborative Work Environment: A supportive atmosphere that encourages teamwork, idea sharing, and innovation.

• Company Events and Team-Building Activities: Regular opportunities to connect with colleagues and foster a strong team culture.

Working Hours: The standard working hours are likely 40 hours per week, consistent with full-time employment in the Dominican Republic. While specific flexibility is not detailed, the fast-paced nature of performance marketing may involve occasional demands outside of standard hours to meet campaign deadlines.

📝 Enhancement Note: The salary range is an estimate based on regional data and role expectations. The benefits listed are common for full-time roles in the Fintech sector and are tailored to attract and retain talent in creative and operations-adjacent roles. The emphasis on performance-based incentives aligns with the role's focus on driving measurable outcomes.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech). One Park Financial operates within a rapidly evolving sector that leverages technology to provide innovative financial solutions, particularly for small and mid-sized businesses. This context suggests a fast-paced, data-driven, and growth-oriented environment.

Company Size: Mid-size company, indicated by the number of employees on LinkedIn (though not explicitly provided, the description suggests a growing team). This size typically offers a balance between the agility of a startup and the structure of a larger corporation, allowing for significant individual impact.

Founded: One Park Financial was founded in 2019. This relatively recent founding means the company is likely still in a growth phase, fostering an entrepreneurial spirit and a focus on scalable processes and innovation.

Team Structure:

• The Web & Graphic Designer will be part of the marketing team, likely reporting to a Marketing Manager or Director of Marketing.

• This role will require close collaboration with other marketing functions such as content creators, digital marketers, and campaign managers.

• Cross-functional collaboration will extend to sales teams, product development, and potentially operations to ensure creative assets align with broader business objectives and user experiences. Methodology:

• Data-Driven Creativity: The company emphasizes data analysis for performance marketing, meaning creative decisions are informed by metrics like CTR, CPA, and ROAS.

• Iterative Design & Optimization: A core methodology involves continuous improvement of creative assets based on performance feedback and competitive analysis.

• Agile Execution: The fast-paced nature of fintech and digital advertising suggests an agile approach to project management and creative development, allowing for quick adaptation to market changes and campaign needs.

Company Website: https://oneparkfinancial.com/

📝 Enhancement Note: The company's Fintech focus, recent founding, and emphasis on growth imply a dynamic, innovative, and performance-oriented culture. For a designer, this means being comfortable with rapid iteration, data feedback, and contributing to measurable GTM success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer, typically requiring 2-5 years of focused experience. It signifies a transition from junior execution to independent contribution and iterative improvement within a specialized area of marketing operations. The designer is expected to take ownership of creative projects and contribute to campaign strategy through visual execution.

Reporting Structure: The Web & Graphic Designer will likely report to a Marketing Manager or Director of Marketing. They will collaborate closely with digital marketers, campaign managers, and potentially sales enablement teams to ensure creative outputs directly support Go-To-Market (GTM) strategies and sales objectives.

Operations Impact: The designer's work directly impacts the effectiveness of marketing campaigns by creating visually engaging and persuasive advertisements. Strong creative assets can significantly improve click-through rates, conversion rates, customer acquisition costs (CPA), and overall return on ad spend (ROAS), thereby directly influencing revenue generation and market penetration.

Growth Opportunities:

• Senior Designer/Art Director Path: Progression to a Senior Web & Graphic Designer or Art Director role, involving more strategic creative direction, team leadership, and oversight of larger campaigns.

• Specialization in Performance Creative: Developing deep expertise in designing for high-performance digital advertising channels, becoming a go-to expert for optimizing creative for specific platforms and metrics.

• Cross-Functional Movement: Potential to move into related areas such as UX/UI design, marketing campaign management, or even product marketing, leveraging design skills in broader GTM roles.

• Leadership Development: Opportunities to mentor junior designers, lead creative projects, and contribute to the development of internal creative processes and best practices.

📝 Enhancement Note: The growth trajectory for this role is clearly linked to mastering performance creative and potentially moving into leadership or strategic roles within the marketing and GTM operations functions. The ability to demonstrate impact through data will be key to advancing.

🌐 Work Environment

Office Type: The role is on-site in Santo Domingo, Dominican Republic, indicating a traditional office environment. This setting typically fosters direct collaboration, team cohesion, and immediate access to resources and colleagues.

Office Location(s): Santo Domingo, Distrito Nacional, Dominican Republic. This location suggests the opportunity to work within a major urban center in the Dominican Republic, offering access to local amenities and a vibrant professional community.

Workspace Context:

• Collaborative Environment: The office setup likely supports teamwork, with shared spaces for brainstorming and project discussions, facilitating quick feedback loops essential for creative iteration.

• Tools and Technology: Access to necessary design hardware (computers, monitors) and software (Adobe Creative Suite, video editing tools) will be provided to ensure productivity.

• Team Interaction: Regular face-to-face interaction with marketing team members, allowing for dynamic brainstorming sessions, real-time feedback, and a stronger sense of team camaraderie.

Work Schedule: The role is full-time, typically involving a standard 40-hour work week. Given the demands of performance marketing and digital advertising, there may be occasions requiring flexibility to meet urgent campaign deadlines or respond to time-sensitive market opportunities.

📝 Enhancement Note: An on-site role in a major city like Santo Domingo implies a structured work environment with opportunities for direct collaboration, which is often beneficial for creative roles requiring real-time feedback and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Technical Interview: A more in-depth session with the hiring manager and potentially a senior designer or marketing lead. This will involve a detailed walkthrough of your portfolio, focusing on your creative process, problem-solving skills, and ability to deliver performance-driven creative. Be prepared to discuss specific projects and their outcomes.

• Skills Assessment/Creative Challenge: You may be asked to complete a short creative exercise or a design challenge, either take-home or timed, to evaluate your practical skills, speed, and understanding of the company's needs. This could involve designing a sample ad based on a brief.

• Team/Cultural Fit Interview: A final interview with team members or other key stakeholders to assess collaboration style, communication skills, and alignment with One Park Financial's company culture and values.

Portfolio Review Tips:

• Quantify Your Impact: For each relevant piece in your portfolio, clearly articulate the objective, your role, the creative process, and the results achieved. Use metrics like CTR improvements, CPA reductions, or engagement rate increases.

• Showcase Platform Specialization: Highlight designs specifically created for Meta, YouTube, and TikTok, demonstrating your understanding of each platform's unique requirements and best practices.

• Illustrate Iteration: If possible, show examples of how you've iterated on designs based on feedback or performance data. This demonstrates adaptability and a data-driven approach.

• Organize for Clarity: Structure your portfolio logically, perhaps by platform, campaign type, or objective. Ensure it's easy to navigate and visually appealing.

• Be Ready to Discuss: Prepare to verbally walk through your thought process, design choices, and the rationale behind your creative solutions for each piece.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any creative brief provided for a challenge. Ask clarifying questions if needed.

• Focus on Performance: If the challenge is performance-oriented, ensure your design directly addresses the stated goals (e.g., increasing clicks, driving sign-ups).

• Time Management: Practice completing design tasks within realistic time constraints, as many challenges are timed.

• Brand Alignment: If a brand style guide is provided, adhere to it strictly. If not, aim for a professional and on-brand aesthetic for the Fintech industry.

📝 Enhancement Note: The interview process for a performance-focused creative role will heavily weigh the portfolio's ability to demonstrate measurable impact. Applicants should prepare to discuss not just their design choices but the strategic thinking and data-driven iteration behind them, aligning with GTM operational excellence.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and image manipulation.

  • Photoshop: For raster image editing, photo manipulation, and digital ad creation.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • InDesign: For layout and design of print collateral and potentially digital publications.

• Video Editing Software: Crucial for creating dynamic ad content.

  • CapCut: Likely used for quick, mobile-first video edits, especially for social media.
  • Adobe Premiere Pro: Professional-grade video editing for more complex projects.
  • DaVinci Resolve: A powerful alternative for advanced editing and color grading.
  • Adobe After Effects: For motion graphics, animation, and visual effects.

Analytics & Reporting:

• Meta Ads Library: Used for competitive research and trend analysis on Facebook and Instagram advertising.

• TikTok Creative Center: Similar to Meta Ads Library, used for insights and trend discovery on TikTok.

• Performance Metrics Tracking: While not a tool to operate, understanding and designing for metrics like CTR (Click-Through Rate), CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), and hook rate is critical. This implies familiarity with how these metrics are tracked within ad platforms.

CRM & Automation:

• Ad Platform Interfaces: Direct experience with the advertising interfaces of Meta (Facebook/Instagram Ads Manager), Google Ads (for YouTube), and TikTok Ads Manager is implicitly required for understanding campaign needs and optimizing creative.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite and specific video editing tools is non-negotiable. The inclusion of competitive research tools like Meta Ads Library and TikTok Creative Center underscores the role's integration with performance marketing operations and the need to stay ahead of industry trends.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using performance metrics (CTR, CPA, ROAS) to guide creative strategy and iterations, ensuring that design choices are effective and contribute to measurable business outcomes.

• Continuous Improvement & Iteration: A culture that embraces testing, learning, and refining creative assets to achieve optimal performance, rather than settling for a single "perfect" design.

• Collaboration & Communication: Open communication channels and a collaborative spirit are essential for working effectively with marketing, sales, and other GTM teams to ensure creative alignment and impact.

• Agility & Adaptability: The ability to respond quickly to market trends, campaign changes, and new platform features, demonstrating flexibility in design approach and execution.

• Innovation & Creativity: While data-driven, the company also values creative thinking and the ability to produce fresh, engaging concepts that capture audience attention in a competitive landscape.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with marketing strategists, campaign managers, and potentially sales enablement to ensure creative outputs directly support overarching Go-To-Market (GTM) objectives.

• Feedback-Oriented: A willingness to both provide and receive constructive feedback on designs is crucial for the iterative process and for ensuring the final creative meets all stakeholder requirements.

• Knowledge Sharing: An environment that encourages sharing insights on design trends, platform best practices, and effective creative strategies to elevate the entire team's output.

📝 Enhancement Note: The company's values emphasize a blend of analytical rigor (data-driven, iterative) and creative execution (innovation, adaptability). For a designer, this means being analytical about their work and a strong team player, contributing to the overall efficiency and effectiveness of the marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Demands: The need to constantly produce and refine ad creative based on real-time performance data can be demanding, requiring efficiency and resilience.

• Platform-Specific Optimization: Mastering the nuances of designing for diverse platforms like Meta, YouTube, and TikTok, each with unique algorithms and user behaviors, presents an ongoing learning curve.

• Balancing Creativity with Performance Metrics: Effectively translating data-driven insights into compelling creative that also meets brand standards and campaign objectives requires a unique skill set.

• Staying Ahead of Trends: The digital advertising landscape evolves rapidly; keeping pace with new design trends, platform updates, and competitor strategies is a continuous challenge.

Learning & Development Opportunities:

• Advanced Design & Video Techniques: Opportunities to deepen expertise in motion graphics, advanced video editing, or emerging design software.

• Performance Marketing Specialization: Gaining deeper insights into performance marketing strategies, analytics, and how creative directly impacts key GTM metrics.

• Cross-Functional Skill Development: Learning about broader marketing campaign management, A/B testing methodologies, and the strategic aspects of GTM operations.

• Industry Conferences & Workshops: Potential to attend relevant industry events or workshops focused on digital advertising, creative design, and marketing technology.

📝 Enhancement Note: This role offers a strong opportunity to specialize in performance creative, a highly in-demand skill within GTM operations. The challenges are directly tied to the dynamic nature of digital advertising, providing ample scope for continuous learning and professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad that significantly outperformed expectations. What were the key creative elements, and how did you measure its success?" (Focus on quantifiable results and your design process.)

• "How do you approach designing for different social media platforms like Meta, YouTube, and TikTok, considering their unique audience behaviors and best practices?" (Demonstrate platform-specific knowledge and strategic thinking.)

• "Imagine we need to create a new ad campaign for a specific product. Walk us through your process from receiving the brief to delivering the final creative assets." (Showcase your workflow, collaboration, and problem-solving skills.) Company & Culture Questions:

• "What do you know about One Park Financial and our mission?" (Research the company's website, recent news, and market position.)

• "How do you handle constructive criticism or feedback on your designs, especially when it conflicts with your initial vision?" (Highlight your adaptability, collaborative spirit, and focus on project goals.)

• "How do you stay updated on the latest design trends and advertising best practices in the Fintech industry?" (Show your proactivity and passion for continuous learning.) Portfolio Presentation Strategy:

• Lead with Impact: Begin your portfolio review by highlighting your strongest pieces that demonstrate success in performance marketing and platform optimization.

• Tell a Story: For each project, explain the "why" behind your design choices – the problem you were solving, the target audience, and the strategic considerations.

• Quantify Results: Whenever possible, present metrics that demonstrate the effectiveness of your designs (e.g., "This ad achieved a 20% higher CTR than the previous version").

• Showcase Iteration: If you have examples of how you iterated on a design based on feedback or data, present them to showcase your problem-solving and adaptive capabilities.

• Be Concise and Focused: Tailor your presentation to the role's requirements, focusing on aspects most relevant to performance advertising and social media creative.

📝 Enhancement Note: Interview preparation should heavily emphasize the ability to link creative decisions to tangible business outcomes and demonstrate a deep understanding of performance marketing principles. The portfolio is the primary tool for showcasing this capability.

📌 Application Steps

To apply for this Web & Graphic Designer position:

• Submit your application through the provided link on Workable.

• Customize Your Portfolio: Ensure your portfolio prominently features case studies of paid ad designs for Meta, YouTube, and TikTok, with clear examples of performance metrics (CTR, CPA, ROAS) where possible. Tailor your presentation to highlight your iterative design process and platform-specific optimization skills.

• Optimize Your Resume: Highlight your proficiency in Adobe Creative Suite, video editing tools, and experience with performance marketing creative. Use keywords from the job description, such as "digital advertising," "social media graphics," "performance marketing," and specific platform names. Quantify achievements where possible.

• Prepare for a Creative Challenge: Be ready to complete a design task that simulates real-world scenarios, focusing on speed, creativity, and adherence to performance objectives. Practice designing within time constraints.

• Research One Park Financial: Understand the company's mission, target audience, and current marketing efforts. Be prepared to discuss how your creative vision can contribute to their Go-To-Market (GTM) success and brand goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.