Brand Designer (Social Focus)

📍 Job Overview

Job Title: Brand Designer (Social Focus)

Company: Everyday Dose Inc.

Location: United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-20

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in defining and executing the brand's visual identity across key social media platforms, including Instagram, TikTok, and YouTube, driving engagement and brand recognition.

• The Brand Designer will be responsible for conceptualizing and creating compelling, social-first creative assets, encompassing static imagery, video, and lightweight motion design, to translate brand strategy and cultural moments into native content.

• A core function involves leveraging cutting-edge AI tools for image and video generation, manipulation, and concept exploration, pushing the boundaries of visual storytelling and creative innovation.

• This position requires a deep understanding of contemporary internet culture and visual trends, enabling the creation of relevant, engaging content that resonates with the target audience and maintains a high creative bar.

📝 Enhancement Note: While the input job title is "Brand Designer (Social Focus)", the responsibilities and required skills strongly indicate a role within a Go-To-Market (GTM) or Marketing Operations context, specifically focusing on creative content generation and brand expression for digital channels. The emphasis on social media, trend analysis, and translating brand strategy into visual assets aligns with GTM objectives. The requirement for AI tool proficiency is a significant differentiator for this role.

📈 Primary Responsibilities

• Own and execute the visual expression of the Everyday Dose brand across social media channels (Instagram, TikTok, YouTube, etc.), ensuring brand consistency and cultural relevance.

• Design and produce high-quality, social-first creative assets, including static graphics, short-form videos, and motion graphics, tailored for each platform's unique visual language.

• Translate brand strategies, product launches, marketing campaigns, and cultural moments into compelling and engaging social media content.

• Develop and maintain flexible visual systems and templates that facilitate consistent brand representation while allowing for creative freshness and rapid adaptation to trends.

• Utilize and experiment with AI tools (e.g., GPT, Higgsfield, Seedance) for concept generation, image and video creation, manipulation, and enhancement to drive innovative visual outcomes.

• Collaborate closely with the broader brand and marketing teams to conceptualize and execute original content ideas and recurring social media franchises.

• Partner with external creative professionals, including creators, photographers, motion designers, and 3D artists, to bring creative visions to life.

• Continuously analyze social media performance, audience feedback, and cultural trends to iterate on creative strategies and improve content effectiveness.

• Identify and integrate emerging visual trends, formats, and aesthetics into the brand's visual world, ensuring the brand remains contemporary and relevant.

• Support broader digital brand initiatives, including web design elements, email marketing creatives, paid media assets, and campaign visuals.

• Proactively contribute original ideas and innovative approaches to elevate the brand's visual presence across all digital touchpoints.

📝 Enhancement Note: The responsibilities clearly define a hands-on design role with a strategic component, focusing on social media's visual narrative and leveraging emerging technologies like AI. This aligns with a GTM creative function, requiring a blend of artistic skill and market-awareness.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Digital Media, or a related field is highly preferred. Demonstrable equivalent experience will also be considered.

Experience: A minimum of 2-5 years of professional experience in brand design, graphic design, or a related creative role, with a significant focus on social media and digital channels. Experience within the wellness industry is a plus.

Required Skills:

• Exceptional visual taste and a strong portfolio showcasing social-first design work across various digital platforms.

• Mastery of fundamental design principles: typography, composition, color theory, image-making, and visual storytelling.

• Proficiency in industry-standard design software: Adobe Creative Suite (Photoshop, Illustrator, After Effects), and Figma.

• Deep understanding of the visual language, trends, and best practices for contemporary internet culture, particularly on Instagram, TikTok, and YouTube.

• Hands-on experience with AI image and/or video generation and manipulation tools (e.g., GPT, Midjourney, Stable Diffusion, RunwayML).

• Ability to produce both highly polished, strategic brand assets and fast-turn, culturally relevant creative content.

• Proven ability to manage multiple projects simultaneously, working at a high creative standard under tight deadlines.

• Strong collaborative spirit, with a low-ego approach and comfort working closely with cross-functional teams (social, brand, growth, creative).

• Self-starter mentality with the ability to take direction, develop concepts independently, and drive projects from ideation to execution. Preferred Skills:

• Experience in the wellness or consumer packaged goods (CPG) industry.

• Proficiency in video editing software (e.g., Adobe Premiere Pro) and motion animation (e.g., Adobe After Effects).

• Familiarity with web design principles and UI/UX considerations.

• Experience in creating assets for paid media campaigns.

📝 Enhancement Note: The "Must-Haves" section directly translates into the required skills. The "Nice-to-Haves" are incorporated into preferred skills, with a specific mention of the wellness industry as preferred experience. The implied experience level from the description is between 2-5 years.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that highlight your social-first design capabilities, demonstrating versatility across static, video, and motion formats.

• Include case studies that detail your process from concept to execution, emphasizing how you translated brand strategy or cultural insights into compelling visual narratives.

• Demonstrate proficiency with AI generation tools by including projects where AI was integral to the creative process, explaining the tools used and the impact on the final output.

• Feature examples of flexible visual systems or templates you've developed, illustrating how they maintain brand consistency while allowing for creative adaptation.

• Highlight your understanding of platform-specific design nuances for Instagram, TikTok, and YouTube, with examples of content optimized for each. Process Documentation:

• Be prepared to discuss your design process, from initial brief interpretation and concept development through to asset creation, iteration based on feedback, and final delivery.

• Explain how you approach translating abstract brand strategies or campaign objectives into concrete visual assets for social media.

• Detail your workflow for incorporating AI tools into your design process, including ideation, generation, refinement, and integration with traditional design methods.

• Be ready to articulate how you measure the success of your creative work, referencing metrics or qualitative feedback related to engagement, brand perception, or campaign performance.

📝 Enhancement Note: Given the role's focus on visual output and innovation, a strong portfolio is paramount. The requirements are structured to assess not just aesthetic skill but also strategic thinking, process methodology, and proficiency with modern tools, including AI.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Brand Designer with 2-5 years of experience in a fully remote US-based role, the estimated salary range is $70,000 - $95,000 annually. This estimate considers factors like location (remote within the US), experience level, and the specialized nature of social-first and AI-driven design.

Benefits:

• Comprehensive Health, Vision, and Dental Insurance: Coverage begins the first of the month following your start date, with Everyday Dose covering 75% of employee premiums.

• 401K Match: Eligibility begins on the first day of your fourth month. The company matches up to 80% of employee contributions, capped at 5% of salary.

• Flexible Wellness Credits: Salaried employees receive a $500 monthly wellness credit through JOON, applicable to various health and wellness services.

• Helpr Support for Families: Access to a modern backup childcare and family support platform for trusted childcare assistance.

Working Hours: The role is designed for a minimum of 32 hours per week, allowing for flexibility while ensuring consistent contribution and collaboration.

📝 Enhancement Note: Salary range is estimated based on typical US remote mid-level designer compensation. The provided benefits information is directly integrated. The working hours of "32+" are noted as the minimum for benefits eligibility, implying a full-time commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Packaged Goods (CPG) / Wellness / Direct-to-Consumer (DTC). Everyday Dose is positioned within the rapidly growing wellness sector, focusing on innovative products and a strong digital-first brand presence.

Company Size: Based on LinkedIn data, Everyday Dose likely falls into the small to medium-sized business (SMB) category, typically ranging from 50-200 employees. This size often fosters a dynamic, agile environment where individual contributions have a significant impact.

Founded: Founded in 2019, Everyday Dose has established itself as a notable brand in the wellness space, demonstrating rapid growth and a commitment to innovation. This relatively young company history suggests a culture that is adaptable, forward-thinking, and entrepreneurial.

Team Structure:

• The Brand Designer will report to the VP of Brand, indicating a senior leadership connection and strategic alignment.

• The role emphasizes close collaboration with the broader brand team, social media managers, growth marketers, and other creative professionals.

• Cross-functional interaction is key, requiring seamless communication and partnership with teams responsible for marketing strategy, content creation, and digital channel management. Methodology:

• Data-driven insights are likely used to inform creative decisions, with performance metrics from social media and digital campaigns influencing iterative design improvements.

• Workflow planning and optimization are essential, especially given the fast-paced nature of social media and the need for rapid content creation.

• Automation and efficiency practices, particularly through the use of AI tools, are encouraged to enhance creative output and streamline processes.

Company Website: https://everydaydose.com/

📝 Enhancement Note: Company information is synthesized from the provided URL and general knowledge of DTC wellness brands. The description implies a culture that values innovation, speed, and a deep understanding of digital culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer, requiring 2-5 years of experience. It offers significant ownership over social media visual expression and direct impact on brand perception across key digital platforms. The role is crucial for executing the brand's GTM creative strategy.

Reporting Structure: The Brand Designer reports directly to the VP of Brand. This provides visibility to senior leadership and opportunities to influence brand direction from a creative perspective.

Operations Impact: The Brand Designer's work directly influences customer acquisition, engagement, and brand loyalty by creating visually compelling content that resonates with target audiences on social media. Their ability to translate brand strategy into native digital creative is critical for the company's Go-To-Market success.

Growth Opportunities:

• Specialization: Deepen expertise in social-first design, AI-driven creative, and motion graphics, becoming a go-to expert within the company.

• Leadership: Progress towards a Senior Brand Designer or Art Director role, potentially leading creative projects or mentoring junior designers.

• Skill Development: Expand into broader digital design areas, such as UI/UX for web and app, or contribute to integrated campaign creative development across multiple channels.

• Industry Exposure: Gain valuable experience in the fast-paced DTC wellness sector, a high-growth and trend-setting industry.

📝 Enhancement Note: Career progression is inferred from the "Mid-Level" designation and the direct reporting line to a VP, suggesting potential for advancement within the creative or brand leadership track. The "Operations Impact" section connects the design role to GTM objectives.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility and allows access to a wider talent pool, enabling individuals to work from their preferred location within the United States.

Office Location(s): United States. While fully remote, candidates must be based within the United States to be considered for this position.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on collaboration suggests a culture that utilizes digital tools for seamless teamwork, regular virtual meetings, and shared project spaces.

• Operations Tools & Technology: Access to essential design software (Adobe Creative Suite, Figma) and cutting-edge AI tools is expected. The company likely supports necessary software subscriptions and potentially hardware.

• Team Interaction: Regular virtual check-ins, team meetings, and cross-functional project collaborations will be standard, fostering a sense of connection and shared purpose within the remote team.

Work Schedule: The role requires a minimum of 32 hours per week, offering flexibility in daily scheduling. This allows individuals to balance personal commitments while ensuring consistent availability for team collaboration and project delivery.

📝 Enhancement Note: The fully remote nature is a key aspect. The "Workspace Context" is extrapolated based on typical remote work best practices for creative roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A virtual meeting where you'll present your portfolio, discussing specific projects, your design process, and how you've leveraged social-first strategies and AI tools. Be prepared to articulate your creative choices and their impact.

• Skills Assessment/Creative Challenge: You may be asked to complete a small design exercise or creative brief, either live or as a take-home assignment, to evaluate your design skills, problem-solving abilities, and speed.

• Team/Culture Fit Interview: A conversation with the VP of Brand and potentially other team members to assess your collaborative style, communication skills, and cultural fit within the Everyday Dose team.

• Final Interview: Potentially a final conversation with senior leadership to discuss overall fit and expectations.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your social-first design expertise, AI tool proficiency, and ability to translate brand strategy into compelling visuals. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the challenge, your role, your process (including AI integration), the solutions you developed, and the outcomes or impact. Use visuals to support your narrative.

• Showcase AI Integration: Dedicate specific examples or a section to projects where you effectively used AI tools. Explain the value AI added and how you managed the creative direction.

• Platform Specificity: Highlight examples of content specifically designed for Instagram, TikTok, or YouTube, demonstrating an understanding of each platform's unique requirements.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A PDF or a dedicated portfolio website is ideal.

Challenge Preparation:

• Understand the Brand: Thoroughly research Everyday Dose's current brand presence, social media channels, and target audience.

• Practice AI Tools: Familiarize yourself with current AI design tools and their capabilities for image and video generation, as well as prompt engineering.

• Rapid Prototyping: Be ready to brainstorm and sketch out creative concepts quickly, demonstrating your ability to work efficiently under pressure.

• Articulate Rationale: Practice explaining the strategic thinking behind your design choices, especially in relation to brand objectives and audience engagement.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a creative role emphasizing social media and AI, with a focus on practical demonstration of skills and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for advanced graphic design, photo editing, and video production (Photoshop, Illustrator, After Effects).

• Figma: Crucial for collaborative design, UI prototyping, and creating flexible design systems for digital assets.

• AI Generation Platforms: Proficiency with tools like GPT (for text/concept generation), Higgsfield, Seedance, Midjourney, Stable Diffusion, or similar platforms for image and video creation/manipulation.

Analytics & Reporting:

• While not a primary responsibility, familiarity with social media analytics platforms (e.g., Instagram Insights, TikTok Analytics) to understand content performance is beneficial.

• Understanding how design choices impact key metrics like engagement rate, reach, and impressions. CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements for this design role, but an understanding of how creative assets are deployed within marketing automation workflows or paid media platforms is advantageous.

📝 Enhancement Note: The technology stack is derived directly from the "Must-Haves" and "Nice-to-Haves" sections of the job description, focusing on design and AI tools.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A strong emphasis on pushing creative boundaries, experimenting with new technologies like AI, and staying ahead of visual trends.

• Cultural Relevance: A commitment to creating content that feels native to the internet and resonates deeply with contemporary culture, especially on social platforms.

• Collaboration & Low Ego: A team environment that values teamwork, open communication, and a willingness to contribute ideas and receive feedback constructively.

• Speed & Agility: The ability to work quickly and adapt to the fast-paced demands of social media and the dynamic DTC market.

• Brand Stewardship: A dedication to maintaining and elevating the brand's visual identity across all touchpoints with a high level of quality and consistency.

Collaboration Style:

• Remote-First Collaboration: Utilizing digital tools and platforms for seamless communication, project management, and feedback loops within a distributed team.

• Cross-Functional Partnership: Working closely with brand managers, social media specialists, and marketing teams to ensure creative aligns with overall business objectives and campaign strategies.

• Feedback Integration: An open culture for sharing work-in-progress, receiving constructive critique, and iterating on designs based on team input and performance data.

• Proactive Idea Sharing: Encouraging team members to bring forward original ideas and contribute to the collective creative vision of the brand.

📝 Enhancement Note: The values and collaboration style are inferred from the job description's emphasis on "living on the internet," "fast-turn cultural moments," "collaborative, low-ego approach," and the need to "bring original ideas to the table."

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying abreast of new AI tools, capabilities, and ethical considerations in creative generation, and effectively integrating them into workflows.

• Balancing Speed and Quality: Consistently producing high-quality, on-brand creative assets at the rapid pace required for social media, especially for "fast-turn cultural moments."

• Maintaining Brand Cohesion Across Diverse Formats: Ensuring a consistent brand voice and visual identity across a wide range of social media content types, from polished campaigns to meme-like creations.

• Navigating Remote Collaboration: Effectively contributing to and benefiting from a collaborative environment while working remotely, requiring strong communication and proactive engagement.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in leveraging cutting-edge AI for creative production, potentially leading to specialized roles or innovations within the company.

• Social Media Trend Expertise: Developing a deep understanding of emerging social media formats, platform algorithms, and audience behaviors to drive highly effective creative strategies.

• Cross-Functional Exposure: Gaining broader experience in marketing strategy, brand management, and digital campaign execution through close collaboration with other teams.

• Wellness Industry Insights: Deepening knowledge of the wellness consumer market and how to effectively communicate brand value within this specific sector.

📝 Enhancement Note: Challenges are identified by considering the unique demands of a social-first, AI-driven, remote role in a fast-paced industry. Growth opportunities are linked to skill development and career progression within the company's context.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a brand strategy or campaign brief into social-first creative assets?" (Prepare to discuss your process, from understanding objectives to ideation and execution, with examples.)

• "Describe a time you used AI tools in your design process. What was the challenge, what tools did you use, and what was the outcome?" (Be ready to showcase specific projects and articulate the value AI brought.)

• "How do you stay on top of visual trends and contemporary internet culture, and how do you decide which trends are relevant for a brand like Everyday Dose?" (Prepare to discuss your research methods and critical thinking.)

• "Walk us through a social media campaign or piece of content you're particularly proud of. What was your role, what were the goals, and what was the impact?" (Focus on projects that highlight social-first design and potentially AI integration.) Company & Culture Questions:

• "What excites you about Everyday Dose and our brand? How do you see your design skills contributing to our mission?" (Research the company's products, values, and market position.)

• "How do you approach collaboration, especially within a remote team environment, and what is your experience working with cross-functional stakeholders?" (Highlight your communication skills and low-ego approach.)

• "Describe your experience working with fast-turnaround creative requests. How do you manage your time and maintain quality?" (Emphasize your efficiency and adaptability.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by demonstrating specific skills (e.g., social static, social video, AI integration).

• Narrative: For each project, clearly outline the problem/brief, your specific role, your creative process (especially AI usage), the solution, and the results or learnings.

• Visuals: Use high-quality visuals of your work. Zoom in on details that showcase your craftsmanship and strategic thinking.

• AI Focus: Be prepared to spend time discussing your AI-driven projects, explaining your prompt engineering, iterative process, and how you refined AI outputs.

• Q&A Readiness: Anticipate questions about your design choices, your process, and your understanding of the Everyday Dose brand.

📝 Enhancement Note: Interview preparation focuses on skills directly mentioned in the job description – social-first design, AI proficiency, brand translation, and collaborative remote work.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application directly through the provided Workable link.

• Portfolio Customization: Tailor your portfolio to prominently feature social media design examples and any projects where you've utilized AI generation tools. Ensure a clear demonstration of your visual taste and understanding of internet culture.

• Resume Optimization: Highlight relevant experience in graphic design, social media content creation, and proficiency with Adobe Creative Suite, Figma, and AI tools. Quantify achievements where possible, e.g., "Increased engagement by X% through visually optimized social posts."

• Interview Preparation: Practice articulating your design process, especially your approach to social-first content and AI integration. Prepare to discuss specific portfolio pieces and how they align with Everyday Dose's brand.

• Company Research: Thoroughly explore Everyday Dose's website, social media presence, and any recent news to understand their brand identity, target audience, and current marketing efforts. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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