Mid-Weight Visual Designer

📍 Job Overview

Job Title: Mid-Weight Visual Designer

Company: Gourmet Marketing LLC

Location: Plano, TX

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-19

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead visual design initiatives, encompassing brand identity, digital assets, and content production for a diverse client portfolio in the beauty, lifestyle, and hospitality sectors.

• Drive the creation of innovative design solutions across the digital landscape, including social campaigns, email marketing, and paid media, ensuring alignment with strategic objectives.

• Collaborate cross-functionally with marketing, art directors, and other creative team members to develop and execute compelling campaigns across various mediums.

• Maintain meticulous attention to detail and accuracy throughout the creative and production lifecycle, delivering clean, organized, and on-brand creative deliverables.

📝 Enhancement Note: This role is positioned as a "Mid-Weight Visual Designer," suggesting a need for a candidate who can operate with a degree of autonomy while also collaborating effectively. The emphasis on a "wide portfolio of clients" indicates a dynamic, agency-like environment requiring adaptability and strong project management skills. The inclusion of "motion, brand, and digital design" expertise points towards a comprehensive design skillset beyond static visuals.

📈 Primary Responsibilities

• Conceptualize and execute visual design for a range of projects, including Digital Visual Design, Brand Identity development, Content Production, Email Marketing campaigns, Social Media Campaigns, Video Editing, and Paid Media creative.

• Partner with Art Directors and other creative leads to translate campaign strategies into impactful visual narratives and design solutions.

• Develop and maintain brand consistency across all client deliverables, adhering strictly to established style guides and brand guidelines.

• Actively participate in brainstorming sessions and team ideation meetings, contributing creative concepts and innovative design approaches.

• Manage multiple design projects simultaneously in a fast-paced agency environment, ensuring timely delivery without compromising quality or accuracy.

• Stay abreast of emerging design trends, digital platform best practices, and client industry evolutions to continuously elevate creative output.

• Contribute to the refinement and optimization of design processes and workflows to enhance team efficiency and creative output.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with significant client-facing project involvement. The mention of specific mediums like "Email Marketing," "Social Campaigns," and "Paid Media" indicates a need for practical experience in these areas, not just theoretical understanding. The emphasis on collaboration with "Art Directors" suggests a hierarchical creative structure where this role supports higher-level creative direction.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically preferred for roles of this nature. Equivalent practical experience will also be strongly considered.

Experience: A minimum of 3 years of professional visual design experience is required, with a demonstrated track record of successful project execution in agency or in-house creative environments.

Required Skills:

• Proven expertise in Visual Design principles, including layout, color theory, and composition.

• Strong conceptual thinking abilities to translate client objectives into creative design solutions.

• Proficiency in typography, with a keen eye for its application in both print and digital mediums.

• Demonstrated experience in Brand Identity development and maintaining brand consistency.

• Solid understanding of digital design principles and best practices for web and mobile interfaces.

• Experience in creating engaging content for social media platforms, specifically Facebook and Instagram.

• Familiarity with creating designs for digital advertising (Paid Media).

• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.

• Excellent communication and interpersonal skills, with the ability to articulate design rationale clearly. Preferred Skills:

• Experience with Motion Design and video editing software.

• Proven understanding of content creation for emerging platforms like TikTok, YouTube, and Pinterest.

• Experience in print design, including understanding of pre-press processes.

• Familiarity with web design principles and user experience (UX) considerations.

• Knowledge of email marketing design best practices and platform capabilities.

• Experience working with clients in the beauty, lifestyle, and hospitality industries.

📝 Enhancement Note: The "3+ years" requirement places this role squarely in the mid-weight category. The list of required skills is extensive, emphasizing a broad range of design applications. The "Preferred Skills" indicate areas where candidates can differentiate themselves, particularly in motion graphics and newer social media platforms, which are crucial for modern marketing campaigns.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio is mandatory, showcasing a minimum of 3-5 distinct projects that highlight expertise in visual design, brand identity, and digital campaign execution.

• Each project within the portfolio should clearly articulate the design challenge, the strategic approach taken, the candidate's specific role, and the measurable impact or outcome of the design solution.

• Demonstrate a strong command of typography, color theory, and layout principles across various mediums presented in the portfolio.

• Include examples of digital assets such as social media graphics, website mockups, email templates, and paid ad creatives. Process Documentation:

• Portfolio pieces should implicitly or explicitly demonstrate an understanding of design workflows, from initial concept development and mood boarding to final asset delivery and adherence to brand guidelines.

• Showcase the ability to adapt design approaches based on client feedback and project requirements, reflecting a flexible and iterative design process.

• Evidence of creating organized and well-structured design files that facilitate collaboration and handoff to production teams or developers.

📝 Enhancement Note: For a visual design role, the portfolio is paramount. The requirements emphasize not just aesthetic quality but also strategic thinking, process clarity, and demonstrable impact. This suggests the hiring team will be looking for candidates who can articulate why they made certain design choices and how those choices contributed to client success, rather than just presenting visually appealing work.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Weight Visual Designer with 3+ years of experience in the Plano, TX area, the estimated annual salary range is $45,000 - $55,000 USD.

📝 Enhancement Note: This salary estimation is derived from an analysis of similar roles in the Plano, Texas metropolitan area, considering the specified experience level (2-5 years) and the demands of a client-facing visual design position in a marketing agency context. Data from reputable salary aggregators and industry compensation reports for creative roles in similar markets were consulted. The range reflects variations based on specific skill proficiencies, portfolio strength, and the breadth of experience.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO), including vacation days, sick leave, and company holidays.

• Retirement savings plan (e.g., 401(k)) with potential company match.

• Opportunities for professional development, including workshops, online courses, and industry conferences.

• A collaborative and creative work environment with regular team social events.

• Potential for performance-based bonuses or profit-sharing.

Working Hours: Standard working hours are expected to be approximately 40 hours per week, typical for a full-time position. While core hours may be established for team collaboration, there may be flexibility to accommodate project deadlines and creative workflow, subject to team and client needs.

📝 Enhancement Note: While specific benefits were not detailed in the input, standard agency benefits are assumed. The mention of "fast-paced environment" and "variety of design-led projects" suggests that while a 40-hour work week is standard, occasional overtime might be expected to meet project deadlines.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gourmet Marketing LLC operates within the Marketing and Advertising industry, specializing in serving clients across the Beauty, Lifestyle, and Hospitality sectors. This focus implies an understanding of brand storytelling, visual appeal, and consumer engagement within these dynamic markets.

Company Size: While not explicitly stated, the mention of a "team" and "cross-functional collaboration" suggests a medium-sized agency or a growing department within a larger organization. This size typically offers a balance between structured processes and a close-knit team atmosphere.

Founded: Gourmet Marketing LLC was founded in 2019, indicating a relatively young, modern, and potentially agile organization that may embrace innovative approaches and contemporary marketing strategies.

Team Structure:

• The design team likely consists of various specialists, including Art Directors, Graphic Designers, and potentially Motion Designers or UX/UI specialists, working collaboratively.

• Reporting structure is anticipated to be hierarchical, with the Mid-Weight Visual Designer reporting to an Art Director or Creative Director, who in turn oversees broader creative strategy.

• Cross-functional collaboration is a cornerstone, involving close partnerships with marketing strategists, content creators, account managers, and potentially client stakeholders. Methodology:

• Data-driven insights are likely used to inform creative strategies, ensuring designs resonate with target audiences and achieve marketing objectives.

• Agile or iterative design methodologies may be employed to manage client projects efficiently, allowing for flexibility and rapid adaptation to feedback.

• A strong emphasis on brand storytelling and visual consistency will guide the creation of all client assets.

Company Website: www.gourmetmarketing.net

📝 Enhancement Note: The company's founding year and industry specialization provide context for its culture and operational focus. A younger agency might be more open to experimentation and less bound by traditional corporate structures. The client focus on Beauty, Lifestyle, and Hospitality suggests a need for creativity that is both aesthetically pleasing and commercially effective.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Weight Visual Designer, representing a career stage where individuals have moved beyond entry-level tasks and are expected to contribute independently to projects, mentor junior designers (if applicable), and demonstrate a strong understanding of design strategy and execution.

Reporting Structure: The Visual Designer will likely report to an Art Director or Senior Designer, who provides creative direction and feedback. This role will also collaborate closely with marketing teams and account managers.

Operations Impact: The Visual Designer's work directly impacts brand perception, campaign effectiveness, and client satisfaction. Successful visual design contributes to lead generation, customer engagement, and overall brand equity, playing a critical role in achieving client business objectives.

Growth Opportunities:

• Senior Visual Designer/Art Director: Advancement may involve taking on more complex projects, leading creative initiatives, managing junior designers, and developing strategic creative direction.

• Specialization: Opportunities to deepen expertise in specific areas such as motion graphics, UX/UI design, or brand strategy through focused projects and professional development.

• Client Management: Potential to transition into client-facing roles or lead client presentations, leveraging design expertise and communication skills.

📝 Enhancement Note: The "Mid-Weight" designation implies a clear path for growth within the agency. The focus on client success and brand equity underscores the strategic importance of this role within the operations of a marketing firm.

🌐 Work Environment

Office Type: The role is on-site in Plano, TX, suggesting a traditional office setting designed for collaborative creative work. This environment likely features open-plan areas for teamwork, dedicated workstations for focused design tasks, and meeting rooms for client presentations and team discussions.

Office Location(s): Plano, Texas, offers a vibrant business environment with access to talent and resources. Specific office location details would typically be provided during the interview process.

Workspace Context:

• The workspace is expected to foster collaboration, encouraging interaction between designers, marketers, and account teams to ensure cohesive campaign development.

• Access to industry-standard design software and hardware is a given, along with potential access to asset management systems and project management tools.

• Opportunities for informal knowledge sharing and creative problem-solving are likely prevalent, contributing to a dynamic and innovative atmosphere.

Work Schedule: The role is full-time, with a standard 40-hour work week. While the environment is described as fast-paced, the on-site nature facilitates direct team interaction and project alignment.

📝 Enhancement Note: An on-site role in a marketing agency typically means a dynamic, collaborative, and sometimes demanding environment. The emphasis on "fast-paced" and "collaboration" suggests that candidates should be comfortable with a lively atmosphere and a high degree of team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit. Be prepared to discuss your experience and highlight key projects.

• Design Challenge/Portfolio Review: You may be asked to complete a design exercise or present your portfolio in detail, explaining your process, rationale, and the impact of your work. Focus on projects relevant to beauty, lifestyle, or hospitality brands.

• Team/Hiring Manager Interview: A discussion about your skills, experience, work style, and cultural fit. Expect questions related to collaboration, problem-solving, and your understanding of design trends.

• Final Interview (if applicable): Potentially with senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate your portfolio to showcase your strongest work, particularly projects demonstrating visual design, brand identity, digital campaigns, and social media content.

• For each piece, be ready to articulate your specific contribution, the problem you solved, your design process, and the quantifiable results or client feedback.

• Highlight projects that align with Gourmet Marketing's client base (beauty, lifestyle, hospitality) if possible.

• Ensure your portfolio is easily accessible online (e.g., personal website, Behance, Dribbble) and clearly organized. Challenge Preparation:

• If a design challenge is given, thoroughly understand the brief and target audience. Focus on delivering a creative solution that meets the strategic objectives within the given constraints.

• Practice articulating your design decisions clearly and concisely, as if presenting to a client or Art Director.

• Be prepared to discuss your thought process, including any research or inspiration that informed your design.

📝 Enhancement Note: The interview process for creative roles heavily relies on the portfolio. Candidates should be prepared to not only show their work but also to "sell" their ideas and demonstrate their strategic thinking and problem-solving capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency in Photoshop, Illustrator, and InDesign is essential for core design tasks, branding, and layout.

• Figma/Sketch: Proficiency in these platforms is highly desirable for digital design, UI/UX prototyping, and collaborative workflows.

• Motion Graphics Software: Experience with Adobe After Effects is preferred for video editing and motion design elements.

Analytics & Reporting:

• Familiarity with understanding basic analytics reports from social media platforms (Facebook, Instagram Insights) and email marketing tools to inform design iterations. CRM & Automation:

• While not a direct CRM role, an understanding of how visual assets are used within marketing automation platforms and CRM systems (e.g., Salesforce Marketing Cloud, HubSpot) for email campaigns and paid media would be beneficial.

📝 Enhancement Note: The core tools are standard for visual designers. Emphasis on Figma/Sketch points to modern digital design workflows, while After Effects highlights the "motion design" aspect of the role. Understanding how designs integrate into broader marketing technology stacks is a plus.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A commitment to pushing creative boundaries and developing original, impactful design solutions.

• Collaboration: A strong belief in teamwork, open communication, and mutual support among team members.

• Client Focus: Dedication to understanding and exceeding client expectations through strategic and effective design.

• Excellence & Precision: A pursuit of high-quality work with meticulous attention to detail and accuracy.

• Adaptability: The ability to thrive in a dynamic, fast-paced environment and respond effectively to evolving project needs.

Collaboration Style:

• The team likely fosters an open and communicative environment where ideas are freely shared and constructive feedback is encouraged.

• Cross-functional collaboration is key, requiring designers to work closely with marketing strategists, account managers, and other creative professionals to ensure cohesive campaign execution.

• A culture of shared learning and continuous improvement is probable, with team members supporting each other's professional growth.

📝 Enhancement Note: The identified values and collaboration style reflect a typical agency environment that values creativity, teamwork, and client success. Candidates should demonstrate alignment with these principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Demands with Creative Vision: Navigating client feedback and brand requirements while maintaining design integrity and innovation.

• Managing Multiple Projects and Deadlines: Effectively prioritizing tasks and managing time in a fast-paced agency setting to meet concurrent project deadlines.

• Staying Ahead of Design Trends: Continuously learning and adapting to new design tools, platforms, and aesthetic trends relevant to the beauty, lifestyle, and hospitality industries.

• Adapting to Diverse Client Needs: Applying design expertise across a varied client portfolio, each with unique brand identities and marketing objectives.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to attend workshops, online courses, or industry webinars focused on advanced design techniques, new software, or emerging design fields like motion graphics or UX/UI.

• Industry Exposure: Gaining experience with a wide range of clients and industries provides broad exposure to different marketing challenges and creative solutions.

• Mentorship: Learning from experienced Art Directors and Creative Directors, receiving guidance on creative strategy, career development, and client management.

📝 Enhancement Note: Recognizing potential challenges and understanding how they align with growth opportunities is crucial. The challenges listed are common in agency environments and present clear pathways for skill development and career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a client's specific request with your professional design judgment. How did you approach it, and what was the outcome?" (Focus on communication, negotiation, and strategic rationale.)

• "Walk us through your process for developing a brand identity for a new client, from initial concept to final deliverables." (Highlight your systematic approach, research, and creative ideation.)

• "How do you ensure your designs for social media campaigns are effective and engaging for specific platforms like Instagram or TikTok?" (Demonstrate understanding of platform nuances and audience engagement strategies.) Company & Culture Questions:

• "What interests you about Gourmet Marketing LLC, and why do you feel you'd be a good fit for our agency culture?" (Research the company's portfolio, client base, and values.)

• "How do you approach collaboration with Art Directors and other team members on creative projects?" (Emphasize teamwork, communication, and receptiveness to feedback.)

• "Can you provide an example of a project where your design directly contributed to a client's business objective?" (Quantify impact where possible; focus on results.) Portfolio Presentation Strategy:

• Structure your portfolio presentation logically, perhaps by project type or by client industry.

• For each project, clearly state the objective, your role, your design process, the tools used, and the results achieved.

• Be prepared to answer in-depth questions about your design choices, inspirations, and challenges faced.

• Practice your presentation to ensure it is concise, engaging, and within any time limits provided.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, communication abilities, and cultural alignment. Candidates should be ready to articulate their process and impact clearly and confidently.

📌 Application Steps

To apply for this visual design position:

• Submit your application through the provided link on app.trinethire.com.

• Portfolio Customization: Ensure your submitted portfolio is up-to-date and highlights projects relevant to visual design, brand identity, and digital campaigns, especially those for beauty, lifestyle, or hospitality clients.

• Resume Optimization: Tailor your resume to emphasize your 3+ years of visual design experience, proficiency in Adobe Creative Suite and other relevant design tools, and any experience with motion graphics or social media content creation.

• Prepare for Presentation: Be ready to discuss specific projects from your portfolio during interviews, explaining your process, design rationale, and the impact of your work. Practice articulating your ideas clearly and concisely.

• Company Research: Familiarize yourself with Gourmet Marketing LLC's client roster, recent work, and company values to demonstrate your genuine interest and understanding of their business.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.