Graphic Designer at Exalans and Hunar

📍 Job Overview

Job Title: Graphic Designer

Company: Exalans and Hunar

Location: Thiruvananthapuram, Kerala, India

Job Type: Full time

Category: Creative & Design Operations

Date Posted: 2026-09-19

Experience Level: 2–4 years

Remote Status: On-site

🚀 Role Summary

This role focuses on creating visually compelling graphic assets to support marketing and brand communication efforts, requiring a strong understanding of design principles and digital platform requirements.
The Graphic Designer will be instrumental in translating marketing objectives into engaging visual content for social media, digital campaigns, and promotional materials.
Key responsibilities include maintaining brand consistency across all visual outputs and collaborating closely with marketing and content teams to ensure design alignment.
The position demands proficiency in industry-standard design software and the ability to manage multiple projects efficiently within a fast-paced environment.

📝 Enhancement Note: While the role is titled "Graphic Designer," its emphasis on digital platforms, marketing campaigns, and brand communication suggests a strong alignment with broader GTM (Go-To-Market) operations, particularly in visual content strategy and execution. This role supports the operational delivery of marketing initiatives.

📈 Primary Responsibilities

Design and produce visually appealing graphics for social media, digital marketing campaigns, websites, advertisements, brochures, presentations, and other promotional materials.
Develop creative concepts and visual strategies that align with campaign objectives and brand guidelines.
Ensure consistency in brand identity, including typography, color palettes, and overall visual style, across all design outputs.
Collaborate effectively with marketing, content creation, and other cross-functional teams to understand design briefs and deliver on project requirements.
Edit and enhance images, illustrations, and other visual assets to optimize them for various platforms and applications.
Adapt designs to meet specific format and dimension requirements for diverse digital channels and print media.
Proactively manage multiple design projects simultaneously, prioritizing tasks and ensuring timely delivery of high-quality work.
Stay abreast of the latest design trends, software updates, and industry best practices to continuously improve design quality and efficiency.
Incorporate feedback from stakeholders and revise designs to meet quality standards and project goals.

📝 Enhancement Note: The responsibilities highlight a critical operational function within a GTM strategy: the visual execution of marketing plans. This includes asset creation, brand management, and project lifecycle management for creative deliverables, all of which are core to effective marketing operations.

🎓 Skills & Qualifications

Education: Bachelor's degree or diploma in Graphic Design, Visual Communication, Fine Arts, Multimedia, or a closely related field.

Experience: 2–4 years of proven professional experience in graphic design, with a focus on digital and marketing collateral.

Required Skills:

Advanced proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
Strong understanding of typography, color theory, layout principles, composition, and branding fundamentals.
Proven ability to translate creative ideas and marketing briefs into visually engaging and effective designs.
Excellent attention to detail, with a keen eye for aesthetic quality and brand consistency.
Demonstrated ability to manage multiple design projects concurrently, adhering to deadlines and project scopes.
Strong communication and collaboration skills for effective teamwork with marketing and content departments. Preferred Skills:
Experience with design tools such as Canva and Figma.
Familiarity with digital marketing requirements and social media creative best practices.
Basic knowledge of motion graphics or video editing software (e.g., Adobe After Effects, Premiere Pro).
Experience working within established branding guidelines and contributing to marketing campaign development.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, branding, and digital marketing creatives points to a need for a designer who can operate within a structured GTM framework. The "preferred" skills in Canva/Figma and motion graphics suggest a desire for versatility and modern digital content creation capabilities, common in dynamic marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing a range of design projects, demonstrating proficiency in typography, color theory, layout, and composition.
Specific examples of digital marketing creatives, social media graphics, and promotional materials that illustrate brand consistency and campaign impact.
Case studies or project descriptions that highlight the design process, problem-solving approach, and the intended audience or objective for each piece.
Evidence of ability to adapt design styles to meet diverse project requirements and brand identities. Process Documentation:
Demonstrations of how design concepts were developed from initial brief to final execution.
Examples of how feedback was incorporated and revisions were managed throughout the design process.
Presentation of final deliverables that meet specified technical requirements and quality standards for various platforms.

📝 Enhancement Note: For a design role supporting GTM, the portfolio is akin to an operations professional's process documentation. It needs to demonstrate not just aesthetic skill but also the ability to execute a process, manage revisions, and deliver against specific marketing objectives and technical specifications.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-4 years of experience in Thiruvananthapuram, Kerala, India, a competitive salary range would typically be between ₹300,000 to ₹550,000 per annum. This estimate considers the cost of living, local market demand, and the required skill set.

Benefits:

Full-time employment with a stable organization.
Opportunity to work on diverse and engaging design projects.
Exposure to marketing and GTM strategies, fostering professional development.
Potential for skill enhancement in digital marketing and social media creative execution.
Standard Indian employment benefits as per company policy and local regulations.

Working Hours: Typically 40 hours per week, standard business hours (e.g., 9:00 AM to 5:00 PM or 10:00 AM to 6:00 PM) with a one-hour lunch break. Flexibility may be offered based on project needs and team collaboration, but the role is primarily on-site.

📝 Enhancement Note: The salary estimate is based on research of equivalent roles in Thiruvananthapuram, India, factoring in the specified experience level (2-4 years) and the required skill set, including Adobe Creative Suite and digital marketing focus. This range reflects typical compensation for creative professionals in this region.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the broader professional services or technology sector, with a focus on business solutions or consulting, as suggested by the name "Exalans and Hunar" (implying expertise and skill). The need for graphic design indicates a strong emphasis on client-facing materials, marketing, and brand presentation.

Company Size: Based on the Zoho Recruit ATS source, it's likely a small to medium-sized enterprise (SME) or a growing startup that is formalizing its recruitment processes. This size often means a dynamic environment where individuals can have a significant impact.

Founded: Information not directly available, but the use of a professional ATS suggests an established entity or one undergoing significant growth.

Team Structure:

The Graphic Designer will likely be part of a Marketing or Creative department, reporting to a Marketing Manager, Creative Lead, or Head of Communications.
Close collaboration is expected with content creators, marketing strategists, and potentially sales teams to ensure visual assets align with overarching business objectives.
The team structure within an SME is often cross-functional, requiring adaptability and a willingness to contribute across various creative tasks. Methodology:
Design processes will likely follow a structured approach, from brief understanding and concept development to execution, feedback, and final delivery.
Emphasis will be placed on maintaining brand integrity and ensuring that all visual outputs are aligned with strategic marketing goals.
Data-driven insights from marketing campaigns may inform future design decisions, promoting an iterative and optimized approach to visual content.

Company Website: www.exalansandhunar.com

📝 Enhancement Note: The company's context as a professional services or technology provider implies a need for polished, professional visual communication. The SME environment suggests a collaborative culture where the Graphic Designer's work directly influences brand perception and marketing campaign effectiveness.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires independent execution of design tasks and the ability to manage project workflows, contributing directly to the operational delivery of marketing initiatives. It bridges foundational design skills with practical application in a business context.

Reporting Structure: The Graphic Designer will typically report to a Marketing Manager, Creative Director, or a similar leadership role responsible for marketing and brand communications. This structure ensures alignment with broader business and marketing strategies.

Operations Impact: The Graphic Designer's work has a direct impact on the perception of Exalans and Hunar's brand, the effectiveness of marketing campaigns, and the overall professional presentation of the company's products and services. High-quality visuals are crucial for customer engagement and lead generation within a GTM framework.

Growth Opportunities:

Skill Specialization: Opportunity to deepen expertise in specific areas like digital marketing creatives, social media design, or branding.
Cross-functional Exposure: Gain experience working with different departments, understanding their visual needs and contributing to broader GTM strategies.
Leadership Potential: With significant experience and proven impact, potential to move into a Senior Graphic Designer role, lead design projects, or mentor junior designers.
Learning & Development: Access to industry trends and potential for training in advanced design techniques or related fields like motion graphics or UX/UI principles.

📝 Enhancement Note: This role is a foundational step within the creative operations arm of GTM. Growth opportunities would involve deepening specialized design skills or moving towards project management within creative teams, directly supporting the operational execution of marketing strategies.

🌐 Work Environment

Office Type: The role is designated as on-site, indicating a physical office environment at Exalans and Hunar's Thiruvananthapuram location. This setup fosters direct collaboration, team cohesion, and immediate access to company resources.

Office Location(s): Thiruvananthapuram, Kerala, India. This location offers a vibrant professional setting within a key economic hub in Kerala.

Workspace Context:

The workspace is expected to be collaborative, encouraging interaction with marketing and content teams to facilitate seamless project execution.
Access to necessary design hardware (computers, monitors) and software licenses (Adobe Creative Suite) will be provided to ensure efficient workflow.
The environment likely supports a culture of creativity and professional development, with opportunities for designers to share ideas and receive constructive feedback.

Work Schedule: The standard work schedule will be approximately 40 hours per week, typically during regular business hours (e.g., 9 AM to 5 PM or 10 AM to 6 PM IST), with a common lunch break. Occasional flexibility may be required to meet project deadlines, especially during critical campaign launches.

📝 Enhancement Note: The on-site requirement is crucial for roles that involve direct team collaboration and access to specific physical resources. For a graphic designer, this often means working with shared brand assets, collaborating in real-time on creative concepts, and ensuring consistent visual output under team supervision.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio to assess foundational skills, experience, and alignment with role requirements.
Technical Assessment/Design Challenge: A practical exercise to evaluate proficiency in design software (e.g., Photoshop, Illustrator) and creative problem-solving skills, often involving a small design task simulating real project needs.
Team/Manager Interview: Discussion about past projects, design philosophy, collaboration style, and understanding of branding and marketing objectives. This stage assesses cultural fit and communication skills.
Final Interview (if applicable): May involve a deeper dive into portfolio specifics, strategic thinking, and long-term career aspirations within the company.

Portfolio Review Tips:

Curate Selectively: Showcase your strongest work that is most relevant to the job description (digital marketing, social media, branding). Aim for quality over quantity.
Contextualize Each Piece: For each project, briefly explain the brief, your role, the challenges, your design process, and the outcome or impact. This demonstrates strategic thinking.
Highlight Versatility: Include examples that show your ability to adapt to different brand styles and project types.
Ensure Professional Presentation: Your portfolio itself is a design sample. Ensure it is well-organized, visually appealing, and easy to navigate (e.g., PDF, dedicated website).
Quantify Impact (if possible): If any designs led to measurable results (e.g., increased engagement, higher click-through rates), highlight these achievements.

Challenge Preparation:

Familiarize yourself with Exalans and Hunar's existing brand presence and marketing materials.
Practice common design tasks such as creating social media posts, simple ad banners, or adapting existing designs.
Be prepared to articulate your design choices, explaining the rationale behind your color selections, typography, and layout.
Focus on delivering a clean, on-brand, and technically sound design within the given time constraints.

📝 Enhancement Note: The interview process for a design role heavily relies on the portfolio. Candidates must demonstrate not only technical skill but also the ability to understand business objectives and translate them into effective visual solutions, mirroring the operational execution aspect of GTM.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Photoshop: Essential for raster image editing, manipulation, and digital art creation. Critical for refining photos and creating detailed visual assets.
Adobe Illustrator: Key for vector graphics, logos, icons, and illustrations that require scalability without loss of quality. Indispensable for branding elements.
Adobe InDesign: Primarily used for layout design of brochures, presentations, and multi-page documents, ensuring consistent formatting and typography.

Analytics & Reporting:

While not directly using analytics tools for performance measurement in this role, understanding how designs perform on digital platforms (e.g., engagement rates on social media, CTR on ads) is beneficial. Designers may receive reports or feedback from marketing teams. CRM & Automation:
Familiarity with how design assets are used within marketing automation platforms or CRM systems is a plus, but not a primary requirement. The focus is on asset creation, not system management. Other Tools:
Canva/Figma: Experience with these tools is preferred, indicating adaptability to various design platforms and collaborative design workflows.
Motion Graphics/Video Editing Software (e.g., After Effects, Premiere Pro): Basic knowledge is advantageous for creating dynamic visual content.

📝 Enhancement Note: The core tools listed are fundamental for a graphic designer supporting marketing operations. Proficiency here is non-negotiable, as these tools are the operational engines for creating visual content that drives GTM initiatives.

👥 Team Culture & Values

Operations Values:

Creativity & Innovation: Encouraging fresh ideas and novel approaches to visual communication that capture attention and convey messages effectively.
Collaboration & Teamwork: Fostering a supportive environment where designers work closely with marketing, content, and other teams to achieve shared goals.
Attention to Detail: Upholding high standards for design execution, ensuring accuracy in typography, color, and brand elements.
Efficiency & Timeliness: Valuing the ability to manage workload effectively, meet deadlines, and deliver quality designs within project timelines.
Brand Stewardship: A commitment to maintaining and enhancing the company's brand identity through consistent and impactful visual representation.

Collaboration Style:

Cross-functional Integration: Designers are expected to be active participants in marketing discussions, providing visual expertise and translating strategic needs into design solutions.
Feedback-Oriented: A culture that embraces constructive criticism and uses feedback to refine designs and improve project outcomes.
Proactive Communication: Open and clear communication channels to ensure alignment on project scope, timelines, and deliverables between design and other departments.

📝 Enhancement Note: The values highlight the operational aspect of design within a GTM context – it's not just about aesthetics but about contributing to business objectives through effective, timely, and collaborative visual execution.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creative Vision with Brand Guidelines: Effectively innovating visually while strictly adhering to established brand identity parameters.
Managing Multiple Project Demands: Juggling diverse requests from various stakeholders with competing priorities and deadlines.
Adapting to Evolving Trends: Keeping design skills and outputs current with rapid changes in digital platforms and design aesthetics.
Incorporating Feedback Effectively: Navigating potentially subjective feedback to produce designs that satisfy stakeholders while maintaining design integrity.

Learning & Development Opportunities:

Advanced Software Training: Opportunities to master new features in Adobe Creative Suite or explore advanced techniques in specialized software.
Digital Marketing & Social Media Trends: Staying updated on the latest best practices for creating engaging content for various online platforms.
Branding Strategy Workshops: Deepening understanding of brand development and how visual elements contribute to brand perception and market positioning.
Portfolio Enhancement: Continuous work on diverse projects provides ongoing material for professional portfolio development.

📝 Enhancement Note: Challenges in this role often revolve around the operational execution of creative strategies. Growth opportunities focus on refining specialized design skills and expanding knowledge in areas that directly impact marketing and GTM effectiveness.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to balance a client's vision with your own design expertise. How did you approach it?" (Focus on communication, compromise, and delivering client satisfaction.)
"How do you ensure your designs align with the overall marketing objectives of a campaign?" (Discuss understanding briefs, target audience, and desired outcomes.)
"Walk me through your process for creating a social media graphic from concept to final delivery." (Detail your workflow, tools used, and how you incorporate feedback.) Company & Culture Questions:
"What do you know about Exalans and Hunar's brand or industry?" (Research their website, services, and any visible marketing efforts.)
"How do you handle constructive criticism on your designs?" (Emphasize an open, learning-oriented approach.)
"Describe your experience working collaboratively with marketing or content teams." (Highlight communication, teamwork, and understanding of their roles.) Portfolio Presentation Strategy:
Storytelling: For each project, tell a concise story: the problem/brief, your solution/design process, and the result/impact.
Highlight Relevance: Point out projects that directly relate to the job description's requirements (digital, social media, branding).
Demonstrate Technical Skill: Be ready to discuss specific techniques used in Photoshop, Illustrator, or InDesign.
Showcase Versatility: If you have diverse projects, briefly mention them to show adaptability.
Be Prepared for a Design Challenge: Have a quick, clean design ready or be prepared to sketch out concepts on the spot if asked.

📝 Enhancement Note: Interview preparation for a graphic designer role supporting GTM operations emphasizes not just artistic talent but also the ability to execute strategically, collaborate effectively, and demonstrate a clear understanding of how design contributes to business objectives.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided link on the Zoho Recruit portal.
Portfolio Customization: Tailor your portfolio to highlight projects most relevant to digital marketing, social media creatives, and branding. Ensure it's professionally presented and easily navigable.
Resume Optimization: Update your resume to clearly list your proficiency in Adobe Photoshop, Illustrator, InDesign, and any experience with Canva or Figma. Quantify achievements where possible, such as "Designed 50+ social media posts per month" or "Developed brand collateral for 3 major marketing campaigns."
Interview Preparation: Practice articulating your design process, explaining your creative choices, and discussing how your work supports marketing goals. Be ready to present your portfolio and potentially complete a design challenge.
Company Research: Familiarize yourself with Exalans and Hunar's services, target audience, and existing visual identity to demonstrate your understanding and enthusiasm for their brand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer