Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Hertz

Location: United States

Job Type: Full time

Category: Product Design / User Experience (UX)

Date Posted: 2026-07-24

Experience Level: Mid-Level (2-3 years)

Remote Status: On-site

🚀 Role Summary

• Drive the creation of exceptional user experiences across Hertz's digital platforms, including websites, mobile applications, and emerging rideshare tools.

• Collaborate with cross-functional teams, including Product Management, Engineering, and Data Science, to translate complex user needs and business objectives into intuitive and effective design solutions.

• Conduct user research and leverage data-informed insights to guide design iterations and ensure the highest quality of user-centered solutions.

• Develop comprehensive design documentation, including wireframes, prototypes, and high-fidelity visuals, to effectively communicate design intent and facilitate development.

• Contribute to the evolution and maintenance of design systems, ensuring consistency and scalability across multiple products.

📝 Enhancement Note: While the title is "Product Designer," the responsibilities and required skills strongly align with a User Experience (UX) Designer role, with an emphasis on end-to-end product development. The inclusion of "Design Systems" and "Rideshare tools" suggests a broader scope within product design.

📈 Primary Responsibilities

• Craft end-to-end customer experiences, encompassing both overarching user journey consistency and detailed UI layout specifications for digital products.

• Partner closely with product managers, engineers, data scientists, and other stakeholders to solve complex problems and deliver high-quality, user-centered solutions.

• Engage directly with field employees and customers to deeply understand their experiences, identifying pain points and opportunities for improvement across various touchpoints.

• Proactively identify and evaluate opportunities to enhance existing products and user flows, driving continuous improvement.

• Produce a range of UX deliverables, including sitemaps, user flows, wireframes, interactive prototypes, and compelling presentations to articulate design strategy and rationale.

• Conduct user research activities, such as usability testing and feedback sessions, to validate design concepts and iterate based on user insights.

• Champion best practices in UX design and collaborate with fellow designers to ensure operational consistency and adherence to established standards.

• Stay abreast of emerging design trends, technologies, and methodologies, including the application of Artificial Intelligence (AI) in design.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to design, from conceptualization to detailed execution, and highlight the importance of cross-functional collaboration and user empathy. The mention of "operational structures" suggests a need for process adherence and contribution to team workflows.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field is typically expected for this level of role. Equivalent practical experience will also be considered.

Experience: 2-3 years of professional experience in User Experience (UX) design, with a proven track record of delivering successful digital products.

Required Skills:

• Demonstrated proficiency in UX design principles and methodologies, with a strong portfolio showcasing end-to-end design projects.

• Expertise in creating wireframes, user flows, interactive prototypes, and high-fidelity visual designs.

• Experience conducting and applying insights from quantitative and qualitative user research to inform design decisions.

• Skilled in utilizing research and design tools such as Mural, Figma, and InVision for collaboration, prototyping, and design execution.

• Excellent verbal and written communication skills, with the ability to articulate design rationale and present concepts effectively to diverse audiences.

• Strong collaboration and teamwork skills, with experience working effectively in cross-functional product teams.

• Ability to think quickly and adapt to evolving project requirements, demonstrating agility in design problem-solving. Preferred Skills:

• Experience with design systems, including contribution to or maintenance of design libraries.

• Familiarity with specialized research and feedback tools like Dovetail, Survey Monkey, and Google Forms.

• Exposure to AI-driven design tools or methodologies.

• Experience designing for complex systems, such as enterprise software or logistics platforms.

• Understanding of front-end development principles to facilitate effective collaboration with engineering teams.

📝 Enhancement Note: The requirement for a "strong portfolio" is critical. Candidates should prepare to showcase projects that demonstrate their problem-solving process, user research methodologies, design iterations, and final outcomes, with a clear emphasis on the impact of their design decisions. The mention of specific tools like Mural and Figma indicates a need for practical, hands-on experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 comprehensive case studies detailing the entire design process from problem identification to solution implementation.

• Clearly articulate the user problems addressed, the target audience, and the business objectives for each project.

• Demonstrate the application of user research methodologies and how insights were translated into design decisions.

• Present a clear progression of design artifacts, including wireframes, prototypes, user flows, and final UI designs, highlighting key iterations.

• Quantify the impact of your design solutions where possible, using metrics related to user engagement, conversion rates, task completion, or customer satisfaction. Process Documentation:

• For each portfolio case study, outline the specific design process followed, including any methodologies or frameworks utilized.

• Detail how user feedback and data were incorporated into iterative design cycles.

• Explain how collaboration with engineering and product management facilitated the development and launch of the designed features.

• Describe any contributions to or use of design systems and style guides.

📝 Enhancement Note: The portfolio is the primary artifact for evaluating design skills. Candidates should focus on demonstrating a structured, user-centered design process and the ability to articulate the rationale behind their design choices, supported by evidence of impact.

💵 Compensation & Benefits

Salary Range: The expected starting salary is around $80,000 USD per year. This will be commensurate with experience, skills, and qualifications.

Benefits:

• Generous Hertz rental car discount (40% off standard rates).

• Paid Time Off (PTO) for vacation, personal time, and sick leave.

• Comprehensive Medical, Dental, and Vision insurance plan options.

• Retirement savings programs, including a 401(k) with employer matching contributions.

• Paid Parental Leave and Adoption Assistance programs.

• Employee Assistance Program (EAP) offering confidential support for employees and their families.

• Educational Reimbursement and discounts for professional development.

• Voluntary insurance programs, including pet insurance, legal services, and critical illness coverage.

• Access to exclusive Perks & Discounts, such as theme park tickets and gym memberships.

Working Hours: Standard full-time work hours are expected, typically around 40 hours per week. While the role is on-site, some flexibility may be available depending on team needs and project deadlines.

📝 Enhancement Note: The stated salary of $80k is a starting point. Given the 2-3 years of experience requirement and the "United States" location, this is within a reasonable mid-level range. However, for candidates with more extensive experience or specialized skills, the salary could be higher. The benefits package is robust, with a notable perk being the rental car discount.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hertz operates within the Travel and Transportation industry, specifically in vehicle rentals. This industry is characterized by a focus on customer service, operational efficiency, and leveraging technology to enhance the travel experience.

Company Size: Hertz is a large, established global corporation with a significant presence across numerous countries and a vast number of employees. This implies a structured corporate environment with established processes and opportunities for diverse career paths.

Founded: The Hertz Corporation has a long history, founded in 1925. This legacy suggests stability, deep industry knowledge, and a commitment to evolving with market demands.

Team Structure:

• The Product Design team is part of a growing Product organization at Hertz, indicating strategic investment in user experience.

• Designers will likely work within cross-disciplinary product teams, reporting to a Product Design Lead or Manager, and collaborating closely with Product Managers and Engineering Leads.

• Close collaboration with Data Science/Analysts is expected for data-informed design. Methodology:

• A data-informed design approach is emphasized, requiring designers to leverage user research and analytics to guide their work.

• Collaboration with cross-functional teams is key, suggesting agile or iterative development methodologies.

• Focus on creating seamless and friction-free user experiences across various digital touchpoints.

• Emphasis on understanding field operations and customer interactions to inform design.

Company Website: https://www.hertz.com/

📝 Enhancement Note: As a large, established company, Hertz likely has a blend of corporate structure and evolving digital product teams. The emphasis on "growing our Product team" suggests an environment that values innovation and employee contribution, even within a large organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, suitable for individuals with 2-3 years of dedicated UX design experience. It involves taking ownership of design tasks within specific product areas and contributing to broader design initiatives.

Reporting Structure: The Product Designer will report to a manager within the Product Design or Product Management function. They will work closely with Product Managers, Engineering teams, and Data Scientists as part of cross-functional product teams.

Operations Impact: The Product Designer will directly influence the user experience of Hertz's digital products, impacting customer satisfaction, brand perception, operational efficiency (e.g., through rideshare tools), and potentially revenue through improved conversion and engagement. Their work will be crucial in differentiating Hertz's digital offerings.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like user research, interaction design, visual design, or design systems.

• Leadership Development: Potential to grow into Senior Product Designer roles, leading specific product initiatives or mentoring junior designers.

• Cross-functional Exposure: Gain experience working across various product lines (website, apps, rideshare tools) and with different departments, broadening understanding of the business.

• Design System Contribution: Opportunity to play a key role in developing and evolving Hertz's design system, a high-impact area.

• Emerging Technologies: Exposure to new technologies like AI within a large enterprise context.

📝 Enhancement Note: The mid-level designation implies a focus on execution and contribution rather than strategic leadership. However, the "growing our Product team" aspect suggests potential for rapid advancement and increased responsibility for high performers.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment. This suggests opportunities for in-person collaboration, spontaneous idea generation, and direct interaction with colleagues.

Office Location(s): While the general location is "United States," specific office details are not provided. Candidates should inquire about the primary work location during the application process.

Workspace Context:

• The workspace will likely foster collaboration, with opportunities to interact with designers, product managers, and engineers.

• Access to standard design tools and technology will be provided.

• The environment is expected to support a data-informed approach to design, with access to analytics and research findings.

• The company culture promotes diversity and inclusion, aiming for a supportive and collaborative atmosphere.

Work Schedule: A standard 40-hour work week is expected. While on-site, there might be some flexibility for managing project timelines, but core working hours will likely be defined by team needs and collaboration requirements.

📝 Enhancement Note: The on-site requirement is a key factor. Candidates should consider if this aligns with their preferences, as it offers different collaboration dynamics compared to remote or hybrid roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience.

• Portfolio Presentation: An opportunity to walk through your portfolio, discussing your design process, problem-solving approach, and the impact of your work. Expect questions about your choices, iterations, and collaboration.

• Design Challenge/Exercise: You may be given a specific design problem to solve, either as a take-home assignment or a live exercise, to evaluate your practical design skills and thought process.

• Cross-functional Interviews: Discussions with Product Managers, Engineers, and potentially other designers to assess your collaboration skills, communication abilities, and cultural fit.

• Hiring Manager Interview: A final discussion to assess overall fit, career aspirations, and understanding of the role.

Portfolio Review Tips:

• Curate Effectively: Select 3-4 of your strongest, most relevant projects that showcase end-to-end design thinking and problem-solving.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, your design decisions, and the measurable outcomes.

• Highlight Collaboration: Emphasize how you worked with cross-functional teams and incorporated feedback.

• Showcase Iteration: Demonstrate how you evolved your designs based on research and testing.

• Be Prepared for Questions: Anticipate questions about your design rationale, trade-offs made, and how you handle constructive criticism.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the design challenge prompt. Ask clarifying questions if needed.

• Define the Problem: Clearly articulate the problem you are trying to solve and the target user.

• Sketch and Wireframe: Quickly sketch out initial ideas and then move to low-fidelity wireframes to explore different solutions.

• Prototype (if applicable): Create a simple interactive prototype to demonstrate key user flows.

• Justify Decisions: Be ready to explain the reasoning behind your design choices and any assumptions made.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on the portfolio and practical design skills. Candidates should prepare to articulate their design process and demonstrate their ability to solve real-world problems.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary), InVision (prototyping, collaboration)

• Collaboration & Ideation: Mural (whiteboarding, brainstorming)

• User Research & Feedback: Dovetail (research repository), Survey Monkey, Google Forms (surveys)

Analytics & Reporting:

• While not explicitly listed, expect to work with data analytics platforms (e.g., Google Analytics, Adobe Analytics) and potentially A/B testing tools to inform design decisions. CRM & Automation:

• Not directly relevant to the Product Designer role, but awareness of how design impacts CRM and marketing automation platforms might be beneficial for understanding broader business context.

📝 Enhancement Note: Proficiency in Figma is paramount given its inclusion in the required tools. Experience with collaborative tools like Mural and research platforms like Dovetail will be highly valued.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of Hertz's customers and employees through thoughtful design.

• Collaboration: Fostering strong partnerships with Product Management, Engineering, Data Science, and other design team members to achieve shared goals.

• Data-Informed Decision-Making: Utilizing research, analytics, and user feedback to guide design choices and measure impact.

• Continuous Improvement: An ongoing drive to enhance existing products and processes, seeking out opportunities for optimization and innovation.

• Excellence: Striving for high-quality design solutions that are both functional and aesthetically pleasing, meeting user needs and business objectives.

Collaboration Style:

• The team likely operates with a collaborative, iterative approach, working closely with cross-functional partners throughout the product development lifecycle.

• Open communication and constructive feedback are expected to be valued, particularly within the design team and between designers and developers.

• A culture that encourages sharing knowledge, best practices, and design challenges to foster collective growth.

📝 Enhancement Note: The emphasis on "data-informed design" and "collaboration" suggests a professional and results-oriented team environment. Candidates should highlight their ability to work effectively in a team and contribute to a culture of continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively navigating the trade-offs between ideal user experiences and technical/business constraints within a large corporation.

• Evolving Design Systems: Contributing to and maintaining design systems across multiple products can be complex, requiring careful governance and communication.

• Integrating New Technologies: Staying current with and effectively integrating emerging technologies like AI into design processes and product features.

• Cross-functional Alignment: Ensuring consistent understanding and buy-in for design decisions across diverse departments with potentially differing priorities.

Learning & Development Opportunities:

• Mentorship: Opportunities to learn from senior designers and product leaders within the organization.

• Formal Training: Access to educational reimbursement for courses, workshops, or certifications that enhance design skills.

• Industry Exposure: Potential to attend conferences or industry events to stay updated on the latest design trends and technologies.

• Project Variety: Exposure to a wide range of product challenges and user needs across different Hertz platforms, fostering broad skill development.

📝 Enhancement Note: The challenges presented are typical for mid-level designers in large organizations. These challenges also represent opportunities for growth and skill development, which candidates should be prepared to discuss.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex user problem you solved. What was your process, what were the key design decisions, and what was the outcome?" (Focus on problem framing, design process, and impact.)

• "How do you balance user needs with business requirements and technical constraints? Can you provide an example?" (Demonstrate strategic thinking and trade-off management.)

• "How do you collaborate with engineers and product managers? Describe a challenging collaboration and how you navigated it." (Highlight communication and teamwork skills.)

• "Walk me through your process for conducting user research and incorporating feedback into your designs." (Showcase user-centricity and iterative design.) Company & Culture Questions:

• "What interests you about Hertz and this Product Designer role?" (Research Hertz's recent initiatives, brand, and express genuine interest.)

• "How do you stay updated on design trends and emerging technologies like AI?" (Showcase continuous learning and industry awareness.)

• "Describe a time you had to advocate for a design decision. How did you approach it, and what was the result?" (Demonstrate persuasive communication and conviction.) Portfolio Presentation Strategy:

• Structure your presentation logically: Problem -> Your Role -> Process -> Solutions -> Outcomes.

• For each project, clearly articulate why you made specific design decisions, referencing user research or data.

• Be prepared to discuss the trade-offs you made and why.

• Highlight your collaborative efforts with other team members.

• Quantify impact wherever possible, using metrics.

• Keep it concise and focused, allocating appropriate time for each project and Q&A.

📝 Enhancement Note: Interviewers will be looking for not just design skills, but also how you think, collaborate, and solve problems. Be prepared to articulate your thought process clearly and connect your past experiences to the requirements of this role at Hertz.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Hertz careers portal via the provided link.

• Curate Your Portfolio: Select 2-3 of your strongest UX design projects that best demonstrate your end-to-end design process, problem-solving skills, and impact. Ensure each case study clearly outlines the problem, your role, your process, your solutions, and the outcomes.

• Tailor Your Resume: Highlight your 2-3 years of UX design experience, specific accomplishments, and proficiency in required tools like Figma, Mural, and InVision. Use keywords from the job description to ensure ATS compatibility.

• Prepare Your Portfolio Presentation: Practice walking through your selected projects, focusing on storytelling, articulating design rationale, and demonstrating collaborative skills. Be ready to discuss trade-offs and user research insights.

• Research Hertz: Understand Hertz's business, their digital presence (website, apps), and any recent news or initiatives related to customer experience or technology. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.