Lead Conceptual Designer - Product / UI

📍 Job Overview

Job Title: Lead Conceptual Designer - Product / UI

Company: Beyond

Location: Buenos Aires, Argentina

Job Type: FULL_TIME

Category: Product Design / UI / AI Design

Date Posted: 2026-08-20

Experience Level: 10+ Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the creative direction and design of innovative, adaptive, and intelligent user experiences that translate complex business challenges into human-first solutions.

• Deliver world-class, client-facing design for digital products, AI interfaces, and agentic services across various devices, with a strong emphasis on UI design and AI-driven interaction patterns.

• Drive industry leadership in AI-native design by conceptualizing and developing next-generation, multimodal experiences.

• Foster a culture of creativity, inclusivity, and continuous AI upskilling through mentorship and collaboration with design teams and stakeholders.

📝 Enhancement Note: This role is positioned as a "Lead Conceptual Designer" with a strong focus on "Product / UI" and "AI-Native Design." The description emphasizes pushing boundaries and setting new standards, indicating a strategic and forward-thinking approach beyond traditional UI design. The mention of "AI era," "AI-native design," and "agentic experiences" highlights a specialization in emerging AI technologies and their application in user interfaces and product design. The "Hybrid" work arrangement suggests a balance between remote flexibility and in-office collaboration crucial for creative leadership and client interaction.

📈 Primary Responsibilities

• Lead creative direction for conceptual design, translating complex business problems and goals into bold, differentiated, and intelligent user experiences.

• Craft world-class client-facing deliverables, focusing on UI design, AI-driven interaction patterns, responsive frameworks, prototypes, and visual design systems for digital products, AI interfaces, and agentic services across multiple devices (desktops, mobile, wearables, embedded surfaces).

• Inspire stakeholders through compelling storytelling, thought leadership, and the presentation of high-quality concepts, visuals, UI designs, and prototypes.

• Collaborate fluidly with UX designers, strategists, engineers, data scientists, and copywriters to ensure cohesive and impactful design solutions.

• Mentor other designers, fostering a culture of creativity, inclusivity, and continuous learning, particularly in AI upskilling and AI-native design principles.

• Drive design exploration for AI and Emerging Tech, including LLMs, multimodal interfaces, agentic workflows, and responsible AI.

• Visualize motion to bring experiences to life, utilizing tools like After Effects or code-based methods.

📝 Enhancement Note: The primary responsibilities clearly indicate a leadership role with a dual focus on strategic creative direction and hands-on execution. The emphasis on "AI-native design," "agentic services," and "multimodal interaction patterns" signifies a need for expertise beyond conventional UI/UX. The responsibility to "mentor other designers" and "foster a culture of creativity, inclusivity, and continuous AI upskilling" underscores the leadership aspect of the role, requiring the candidate to elevate the team's capabilities in emerging design paradigms.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating conceptual design prowess and practical application is paramount. A background in Design, Human-Computer Interaction, Computer Science, or a related field is beneficial.

Experience: 8+ years of deep experience in digital/interactive design, preferably within an agency or in-house product development environment, with a proven track record of leading conceptual design from vision through delivery.

Required Skills:

• Mastery of Figma for UI design, prototyping, and visual design systems.

• Proficiency in motion design, with the ability to visualize motion through tools like After Effects or code.

• Strong understanding of AI concepts, including conversational surfaces, multimodal interfaces, agentic systems, and responsible AI.

• Proven ability to translate complex business challenges into human-first, commercially valuable design solutions.

• Exceptional eye for typography, layout, color, and visual hierarchy across various platforms.

• Demonstrated experience in leading pitches and inspiring clients with visionary yet credible design solutions.

• Ability to direct vision to design team members verbally and through digital documentation.

• Excellent storytelling and client-facing presentation skills.

• Collaborative mindset, with the ability to build trust at C-suite level and energize cross-functional teams. Preferred Skills:

• Familiarity with AI creative tools, workflows, and optimization techniques.

• Experience designing for LLMs, model orchestration, and multimodal interaction patterns.

• Knowledge of accessibility standards (WCAG) and localization best practices.

• Experience with data visualization and responsive frameworks.

• Understanding of embedded surfaces and wearable technology design principles.

📝 Enhancement Note: The experience level is explicitly stated as "8+ years" in the "What Success Looks Like" section, but the AI-derived experience level is "10+". Given the "Lead" title and the complexity of AI-native design, a 10+ year experience benchmark is a reasonable inference for a candidate who can truly "lead" and mentor. The emphasis on "AI-Native Mindset" and specific AI concepts like LLMs and agentic systems suggests that practical experience or a deep conceptual understanding in these areas is highly valued, potentially more so than a specific degree.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conceptual and Creative Thinking: Showcase a strong ability in concepting, rapid prototyping, and human-first problem-solving, demonstrating a clear design process from ideation to execution.

• AI and Emerging Tech Exploration: Include design exploration for AI and Emerging Tech, specifically detailing work with LLMs, multimodal interfaces, agentic workflows, and responsible AI. This should highlight your approach to designing for intelligent, adaptive, and context-aware systems.

• Motion Design Capabilities: Present examples of how motion has been used to enhance user experience, demonstrating your proficiency with motion design tools or techniques.

• Visual Design Craft: Exhibit high-quality data visualization, layout design, visual hierarchy, and the skillful application of color and typography across diverse platforms (online, screen, mobile, etc.).

• System Design: Demonstrate experience in creating and utilizing visual design systems that span digital products, AI interfaces, and agentic services.

Process Documentation:

• Clearly articulate your design thinking process, user-centered methodologies, and how you approach translating complex business challenges into simple, human-first solutions.

• Provide examples of how you have collaborated with cross-functional teams (UX, strategy, engineering, data science) throughout the design lifecycle.

• Detail your experience in leading pitches, presenting work, and communicating the thought process and reasoning behind your design decisions to various audiences.

📝 Enhancement Note: The job description explicitly outlines key areas for the portfolio, emphasizing conceptual thinking, AI/emerging tech, motion design, and visual craft. The "Process Documentation" section is inferred to ensure that candidates can articulate their methodology, collaboration style, and presentation skills, which are critical for a lead role and client-facing responsibilities. The emphasis on AI and emerging tech within the portfolio requirements is a significant differentiator for this role.

💵 Compensation & Benefits

Salary Range: Based on the role's seniority (Lead Conceptual Designer, 10+ years experience inferred), the hybrid work arrangement, and the location in Buenos Aires, Argentina, a competitive salary range for this role is estimated to be between ARS 3,500,000 to ARS 6,000,000 per month. This range accounts for the high demand for specialized AI design talent and the cost of living in Buenos Aires.

Benefits:

• Work from Home Allowance: Support for setting up an effective remote workspace.

• Private Medical Insurance for Family Group: Comprehensive health coverage for employees and their immediate family.

• Birthday Leave: An additional day off to celebrate personal milestones.

• 10 Paid Learning Days per Year: Dedicated time for professional development, skill enhancement, and staying current with industry trends, particularly in AI and design.

• Bonusly 100 Points per Month: A recognition program allowing colleagues to award points to each other, redeemable for various rewards, fostering a culture of appreciation.

Working Hours: The role is full-time, with an estimated 40 hours per week. The hybrid model allows for flexibility, but regular quality time on-site (office or client location) is expected for collaboration, client meetings, and internal workshops.

📝 Enhancement Note: The salary range is an estimation for Buenos Aires, Argentina, for a senior-level design role with specialized AI experience. It is based on general market research for similar roles in major South American tech hubs and adjusted for the inferred experience level. The benefits listed are directly from the job description and are tailored to highlight aspects relevant to a hybrid/remote-friendly, professional development-focused environment. The working hours are inferred from the "FULL_TIME" employment type.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Group, Consulting, Digital Products, AI Design. Beyond operates as a global technology group that provides high-calibre professionals for high-stakes work, focusing on solving complex problems at the intersection of technology, design, and human behavior. They serve a distinguished client roster including Google, Snap, Diageo, PayPal, and Jaguar Land Rover.

Company Size: Beyond is described as a "global technology group," implying a significant international presence. The AI-derived company size is not specified but the client list suggests they work with large, established enterprises and innovative startups, indicating a mature and professional operational structure.

Founded: The founding date is not provided, but the company's positioning as a platform for "what's next" and its client list suggest it is an established entity capable of handling complex, high-impact projects.

Team Structure:

• The design team is part of an international roster of talent, with a delivery center in Buenos Aires.

• The role requires collaboration with UX designers, strategists, engineers, data scientists, and copywriters, indicating a multidisciplinary, integrated team environment.

• A "Lead Conceptual Designer" is expected to mentor other designers, suggesting a structure that includes junior and mid-level design talent.

• The company operates a flexible model but emphasizes regular quality time on-site for collaboration, client meetings, and internal workshops, indicating a blend of remote autonomy and in-person synergy. Methodology:

• AI-Native Design: A core methodology focused on designing for intelligent, adaptive, and context-aware systems, leveraging LLMs, multimodal interaction patterns, and responsible AI principles.

• Design Thinking: A structured, user-centered approach to solving business and human challenges.

• Outcome-Driven: A strong emphasis on delivering tangible results and business value, rather than just outputs.

• Collaborative & Cross-functional: Fluid collaboration across disciplines is a key operational tenet.

Company Website: https://www.andbeyond.com/

📝 Enhancement Note: The company culture is characterized by a focus on "high stakes work," innovation, and solving complex, often unprecedented problems for leading global clients. The emphasis on AI-native design suggests a forward-thinking, technology-driven approach. The company's positioning as a platform for "what's next" implies a dynamic and challenging environment. The collaborative nature and the need for "regular quality time on site" point to a culture that values both individual contribution and team synergy.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a "Lead" position, indicating significant seniority and responsibility. It sits at the top tier of individual contributor roles within the design function, with expectations of strategic influence, creative direction, and mentorship. This level requires a deep understanding of design principles, emerging technologies (especially AI), and the ability to translate business objectives into award-winning design solutions.

Reporting Structure: While not explicitly detailed, a Lead Designer typically reports to a Design Director or Head of Design. They are expected to guide and mentor other designers on the team, implying a direct or indirect reporting line over junior and mid-level talent. Collaboration with cross-functional leads (e.g., Head of Strategy, Engineering Leads) is also a key aspect of their interaction.

Operations Impact: The role has a direct impact on client success by delivering game-changing designs for industry leaders and innovative startups. The designs created will translate complex business challenges into tangible outcomes, driving business value, customer engagement, and potentially award-winning recognition for both Beyond and its clients. The focus on AI-native design positions the company and its clients at the forefront of technological innovation.

Growth Opportunities:

• Leadership Advancement: Potential to grow into roles such as Design Director, Head of AI Design, or specialized leadership positions within emerging technology domains.

• AI Specialization: Deepen expertise in AI-native design, multimodal interfaces, agentic systems, and responsible AI, becoming a recognized thought leader in the field.

• Client Relationship Management: Develop stronger client-facing skills, leading pitches and managing senior stakeholder relationships, potentially moving into strategic advisory roles.

• Mentorship & Team Building: Influence the growth of the design team by mentoring talent, shaping design processes, and contributing to the company's innovative culture.

• Continuous Learning: Leverage the 10 paid learning days per year for certifications, conferences, and exploring new design tools and AI advancements.

📝 Enhancement Note: The career trajectory for a Lead Conceptual Designer at a company like Beyond is geared towards strategic leadership and deep specialization in cutting-edge fields like AI design. The growth opportunities are framed around expanding influence, deepening expertise, and contributing to the company's innovative edge. The emphasis on "award-winning" and "game-changing" design suggests a path for those who excel in pushing creative and technological boundaries.

🌐 Work Environment

Office Type: The job description specifies a "Hybrid" work arrangement, indicating a blend of remote work and on-site presence. This suggests that Beyond likely has well-equipped office spaces designed to foster collaboration, client meetings, and internal workshops, while also supporting individual focused work from home.

Office Location(s): The role is based in Buenos Aires, Argentina, with a "delivery center" there. The company also mentions operating "at our offices or a client location," implying a distributed workforce and client-facing engagements that may require travel to client sites.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on "regular quality time on site" suggest an environment designed for effective team collaboration, brainstorming sessions, and cross-functional workshops.

• Technology & Tools: Access to industry-standard design tools such as Figma and After Effects is expected, along with potential exposure to AI-specific design platforms and workflows.

• Team Interaction: Opportunities for regular interaction with a diverse, international team of designers, strategists, engineers, and data scientists, fostering a dynamic and intellectually stimulating atmosphere.

Work Schedule: This is a full-time role (estimated 40 hours/week) with a hybrid work arrangement. While offering flexibility, the expectation for "regular quality time on site" implies a need for structured in-office days for key collaborative activities and client engagements. This schedule is designed to balance focused individual work with essential team and client interactions.

📝 Enhancement Note: The "Hybrid" work arrangement is a key aspect, indicating a need for both remote autonomy and in-person collaboration. The mention of "delivery center in Buenos Aires" and the possibility of working "at our offices or a client location" suggests a flexible approach to physical workspace, prioritizing where work is most effectively done. The environment is likely to be fast-paced, client-focused, and technologically advanced.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess alignment with the role's requirements, particularly conceptual design skills, AI experience, and visual craft.

• Portfolio Presentation & Discussion: A dedicated session where you will present your portfolio, detailing conceptual thinking, AI/emerging tech exploration, motion design, and visual systems. Expect in-depth discussions on your design process, problem-solving approach, and how you drive business value.

• Creative/Conceptual Challenge: Potentially a design challenge or case study exercise to assess your ability to conceptualize, design, and articulate solutions for complex business problems, possibly with an AI focus.

• Cross-functional Team & Stakeholder Interviews: Meetings with potential team members (UX, strategy, engineering) and senior stakeholders to evaluate collaboration style, communication skills, and cultural fit.

• Leadership & Vision Interview: A final interview to discuss your leadership approach, mentorship capabilities, and vision for the future of AI-native design.

Portfolio Review Tips:

• Curate for Impact: Select projects that best showcase your conceptual vision, problem-solving skills, and expertise in AI-native design, multimodal interfaces, and agentic systems.

• Tell a Story: For each project, clearly articulate the business challenge, your role, your design process, the key decisions made, and the measurable outcomes or impact achieved. Use visuals effectively to support your narrative.

• Highlight AI Exploration: Dedicate specific sections or case studies to your work with AI and emerging technologies, demonstrating your understanding and application of LLMs, multimodal interfaces, and responsible AI.

• Showcase Craft: Ensure your portfolio visually demonstrates exceptional typography, layout, color, hierarchy, and motion design. Include examples of design systems if applicable.

• Prepare for Questions: Anticipate questions about your design philosophy, how you handle ambiguity, your approach to client communication, and how you mentor junior designers.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly analyze the brief, identify key constraints, and define the core problem to solve.

• Think Conceptually: Focus on innovative and bold ideas that push design boundaries, especially in the context of AI and future technologies.

• Structure Your Solution: Prepare a clear presentation structure for your solution, outlining your thought process, key design decisions, and expected outcomes.

• Demonstrate AI Integration: Where applicable, show how AI capabilities can be integrated to enhance the user experience or solve the problem more effectively.

📝 Enhancement Note: The application and interview process is inferred to be rigorous, given the "Lead" title and the specialized nature of the role. The emphasis on portfolio review and potential design challenges is standard for senior creative roles. The advice focuses on how candidates can best present their unique qualifications in conceptual design, AI expertise, and leadership.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and building visual design systems. Proficiency is a core requirement.

• Adobe After Effects: Key for motion design, bringing experiences to life, and visualizing dynamic interfaces.

• Prototyping Tools: Mastery of various prototyping tools beyond Figma for creating interactive and high-fidelity prototypes.

Analytics & Reporting:

• While not explicitly stated, a Lead Designer in a client-facing role would benefit from familiarity with analytics platforms (e.g., Google Analytics, Mixpanel) to understand user behavior and measure design impact.

• Data visualization tools might be relevant for presenting insights and design performance. CRM & Automation:

• Not directly applicable to the core design function, but understanding how design integrates with CRM and marketing automation platforms could be a plus for certain product contexts. AI & Emerging Tech Platforms:

• Familiarity with AI creative tools, LLM interfaces, and platforms for designing multimodal and agentic systems. This is a critical area of focus for this role.

📝 Enhancement Note: The primary tools (Figma, After Effects) are explicitly mentioned. The inclusion of "AI creative tools, workflows, and optimisation" and "LLMs, model orchestration, and multimodal interaction patterns" under preferred skills and portfolio requirements suggests that familiarity with AI-specific design platforms and technologies is highly valued, even if specific tool names aren't listed.

👥 Team Culture & Values

Operations Values:

• Innovation: A driving force, encouraging the exploration of new ideas and solutions, particularly in AI and emerging technologies.

• Accountability: Taking ownership of results and delivering high-impact work that meets client objectives and drives business value.

• Integrity: Upholding ethical standards in design and client interactions.

• Collaboration: A strong emphasis on working fluidly across disciplines, building trust, and energizing cross-functional teams.

• Curiosity (AI-Curious): A proactive interest in AI creative tools, workflows, and optimization, with a desire to understand and apply new technologies.

• Craftsmanship: An exceptional eye for detail, typography, layout, color, and hierarchy, ensuring high-quality visual execution.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with UX designers, strategists, engineers, data scientists, and copywriters to create holistic solutions.

• Stakeholder Management: Building trust and rapport with C-suite level clients and internal stakeholders through clear communication and compelling presentations.

• Mentorship & Knowledge Sharing: Fostering a culture where designers learn from each other, share best practices, and continuously upskill, especially in AI.

• Inclusivity: Championing diversity and inclusion, valuing unique perspectives, and creating a fair and accessible environment for all team members.

📝 Enhancement Note: The company's core values (Innovation, Accountability, Integrity) are explicitly stated. The additional values like "AI-Curious" and "Craftsmanship" are derived from the "What We're Looking For" and "What Success Looks Like" sections, highlighting the specific attributes Beyond seeks in its team members. The collaboration style emphasizes a multidisciplinary, client-focused, and inclusive approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for the Unknown: Conceptualizing and designing for next-generation, multimodal, and agentic AI experiences where established patterns may not yet exist. This requires strong conceptual thinking and adaptability.

• Translating Complex AI Concepts: Effectively communicating and designing user interfaces for complex AI technologies (LLMs, model orchestration) to diverse audiences, ensuring usability and understanding.

• Balancing Innovation with Commercial Impact: Ensuring visionary, award-winning designs also deliver tangible business value and meet commercial objectives.

• Leading and Mentoring in a Rapidly Evolving Field: Staying ahead of AI advancements and guiding a design team through continuous upskilling and adoption of new AI-native design paradigms.

• Hybrid Work Integration: Effectively managing collaboration and team cohesion within a hybrid work model, ensuring quality time on-site is productive and impactful.

Learning & Development Opportunities:

• AI Design Specialization: Deep dive into AI-native design, multimodal interfaces, agentic systems, and responsible AI through dedicated learning days and project work.

• Industry Conferences & Certifications: Opportunities to attend relevant design and AI conferences, and pursue certifications to enhance expertise.

• Mentorship and Leadership Development: Gain experience mentoring junior designers, leading creative initiatives, and potentially developing into higher leadership roles within the design function.

• Exposure to Cutting-Edge Clients: Work on high-stakes projects for leading global technology companies and innovative startups, providing exposure to diverse challenges and cutting-edge solutions.

📝 Enhancement Note: The challenges are inferred from the role's description, particularly its focus on AI-native design and leadership. They highlight the demanding yet rewarding nature of working at the forefront of design and technology. The learning opportunities are directly linked to these challenges and the company's stated commitment to professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the conceptualization of a groundbreaking digital product or AI-driven experience. What was your process, and what was the outcome?" (Focus on your conceptual thinking, AI exploration, and ability to drive impact.)

• "How do you approach designing for complex AI systems like LLMs or multimodal interfaces? Can you walk us through an example from your portfolio?" (Highlight your understanding of AI concepts and your design methodology for these interfaces.)

• "Beyond the visual design, how do you ensure your designs deliver tangible business value and commercial impact for clients?" (Prepare to discuss your understanding of business objectives and how design contributes to ROI.) Company & Culture Questions:

• "What excites you most about Beyond's mission and its focus on 'high stakes work' in the AI era?" (Showcase your alignment with the company's ambitious goals and innovative spirit.)

• "How do you foster a culture of creativity, inclusivity, and continuous AI upskilling within a design team?" (Prepare to discuss your leadership and mentorship style.)

• "How do you approach client presentations and stakeholder management, especially when presenting visionary or complex design concepts?" (Demonstrate your communication and influencing skills.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly showcase your conceptual abilities, AI/emerging tech exploration, motion design, and visual craft. Start with your strongest, most relevant projects.

• Narrate Your Process: For each case study, tell a compelling story: the problem, your role, your thought process, key design decisions (why you made them), and the measurable results or impact.

• Emphasize AI & Innovation: Dedicate time to explaining your work on AI-native design, multimodal interfaces, or agentic systems. Clearly articulate the unique challenges and solutions.

• Showcase Leadership & Mentorship: If applicable, highlight instances where you've led teams, mentored designers, or influenced design direction.

• Be Ready for Q&A: Anticipate deep dives into your design choices, technical approaches, and how you handle feedback or challenges.

📝 Enhancement Note: These interview questions and preparation tips are tailored to a Lead Conceptual Designer role with a strong AI focus. They are designed to probe the candidate's strategic thinking, technical expertise in AI design, leadership capabilities, and ability to articulate value to clients, aligning with the job description's core requirements.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable. Ensure your CV is in English, as requested, to facilitate review by the international hiring team.

• Curate Your Portfolio for AI & Conceptual Strength: Select 3-5 of your most impactful projects that best demonstrate your conceptual design abilities, your experience with AI-native design, multimodal interfaces, and agentic systems. Prioritize projects that show a clear problem-solving process and measurable business outcomes.

• Tailor Your CV for Leadership & AI Expertise: Highlight your 8+ years of experience in digital/interactive design, leadership roles, and any specific experience with AI technologies, LLMs, or emerging tech. Use keywords from the job description such as "conceptual design," "AI-native design," "Figma," "motion design," and "design systems."

• Prepare Your Portfolio Presentation: Practice walking through your selected projects, focusing on telling a clear story about the challenge, your process, your design decisions, and the impact. Be ready to specifically discuss your approach to AI-driven experiences and complex systems.

• Research Beyond's Work: Familiarize yourself with Beyond's client roster and their approach to "high stakes work." Understand their positioning in the AI era and how their design philosophy aligns with innovation and client success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.