Creative Designer - 9 Month Maternity Cover

📍 Job Overview

Job Title: Creative Designer - 9 Month Maternity Cover

Company: Much Better Adventures

Location: London, England, United Kingdom (Remote)

Job Type: Part-Time

Category: Creative & Design Operations

Date Posted: 2026-09-09

Experience Level: 2-5 Years

Remote Status: Fully Remote (UK-based)

🚀 Role Summary

• This role is crucial for maintaining and executing the visual identity of a fast-growing B-corp marketplace for active outdoor adventures.

• The Creative Designer will be responsible for producing on-brand, high-quality design assets across paid advertising, organic social media, and email marketing channels.

• The position requires a blend of creative concept execution, technical design skills, and an understanding of performance-driven creative for digital platforms.

• This is a 9-month maternity cover position, offering a part-time commitment with the possibility of a freelance arrangement.

📝 Enhancement Note: While the title is "Creative Designer," given the emphasis on paid ad creatives, performance data, and collaboration with marketing teams, this role has significant overlap with aspects of Marketing Operations and Creative Operations. The expectation is to execute within an established brand framework, focusing on efficient content creation and optimization.

📈 Primary Responsibilities

• Develop creative concepts and design assets that support campaign objectives, ensuring a cohesive visual identity across paid ads, organic social, and email marketing.

• Design engaging and high-performing paid ad creatives for platforms like Meta and Google, experimenting with various formats (statics, carousels, GIFs) and adapting to platform specifications.

• Analyze creative performance data (e.g., CTR, conversion rates) to inform design iterations and optimize future creative output, including assisting with A/B testing.

• Create visually compelling assets for organic social media campaigns and email newsletters, ensuring brand consistency and optimal user experience across devices.

• Produce new, reusable illustrations and infographic-style content within the established brand illustration style, including flow charts and diagrams.

• Write short-form copy for creative assets, tailoring messaging to target personas and customer desires to drive engagement and clicks, while adhering to the company's tone of voice.

• Provide feedback on visual product design and video creative to maintain brand consistency across all company outputs.

• Support ad hoc design requests and contribute to creative needs for new trip launches and campaigns.

📝 Enhancement Note: The responsibilities indicate a need for a designer who can not only create visually appealing assets but also understand their performance implications in a marketing context. This includes a basic understanding of data analysis and optimization loops, which is common in roles supporting GTM functions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and skill is paramount.

Experience: 3-5 years of experience working within a brand marketing team or creative agency, with a proven track record in digital design execution.

Required Skills:

• Advanced proficiency in design software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Proven experience designing for digital platforms, particularly paid ad creatives, social channels, and email marketing.

• Ability to maintain brand consistency across multiple channels and adapt designs to various formats and aspect ratios efficiently.

• Strong eye for illustration and the ability to work within an established style, creating infographic-style and diagrammatic content.

• Skill in writing engaging short-form copy for creative assets, tailored to specific customer personas and marketing objectives.

• Meticulous attention to typography, typesetting, and overall visual polish.

• Experience with responsive design principles to ensure optimal user experience across different devices.

• Demonstrated ability to manage a high volume of creative output with strong self-organization and autonomy.

• Excellent communication and collaboration skills, with the ability to work effectively in a remote team environment.

• Passion for adventure travel and the outdoors, translating this enthusiasm into design work. Preferred Skills:

• Familiarity with Canva or similar user-friendly design tools.

• Basic understanding of video production or experience working with video editors.

• Some animation experience (e.g., bringing illustrations to life).

• Experience designing for print (e.g., magazine ads, print-ready artwork) and physical products (e.g., merchandise).

• Basic dashboard literacy to interpret performance data and contribute to feedback loops.

• Experience running creative tests at volume (e.g., systematic A/B testing).

• HTML5 experience.

• Familiarity with AI tools for design and content production.

📝 Enhancement Note: The emphasis on performance data, A/B testing, and basic dashboard literacy suggests that candidates with a "growth marketing" or "performance creative" background will be highly valued. The "nice-to-have" animation and AI tools indicate a forward-thinking approach to creative production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 years of professional design work, with a strong emphasis on digital marketing assets.

• Demonstrations of ability to execute within established brand guidelines, showcasing consistent visual identity across diverse campaign materials.

• Examples of paid ad creative development, including static ads, carousels, and GIFs, with a focus on engagement metrics like CTR.

• A section dedicated to illustration work, highlighting the ability to create original pieces within a defined style and produce infographic/diagrammatic content.

• Samples of social media and email design, illustrating an understanding of platform-specific requirements and best practices.

• Case studies or examples of how design has contributed to marketing campaign success or improved performance metrics. Process Documentation:

• Evidence of working within a creative brief and contributing to the briefing and feedback process, especially when collaborating with external agencies or internal teams.

• Examples of how performance data has been used to iterate on designs and improve campaign effectiveness.

• Demonstrated ability to manage a high volume of creative production, showcasing organizational skills and efficient workflow management.

• Examples of adapting designs for responsive display across various devices and screen sizes.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of execution capabilities. Candidates should highlight projects where their designs directly contributed to measurable marketing outcomes and demonstrate their ability to manage a demanding creative workflow.

💵 Compensation & Benefits

Salary Range: £30,000 - £40,000 pro-rata. This range is based on a part-time commitment of 20-25 hours per week. The final compensation will be determined by the candidate's experience and skill level.

Benefits:

• 38 days of holiday per year (pro-rata, inclusive of public holidays).

• Annual company performance-based bonus.

• Flexible working hours and a fully remote work setup.

• Company-wide, adventurous meet-ups.

• 30% employee discount on Much Better Adventures trips.

• 15% friends and family discount for MBA trips.

• Generous Pension scheme (for UK employees).

• Private Health insurance with Axa.

• Budget for setting up a remote working space.

• Access to co-working spaces.

Working Hours: A part-time role requiring 20-25 hours per week. The company prefers 3 fixed days per week for consistent availability, with flexibility on which days and hours to be agreed upon.

📝 Enhancement Note: The salary range for a part-time Creative Designer in London, UK, with 2-5 years of experience, typically falls between £25,000 - £35,000 pro-rata for a full-time equivalent of £50,000 - £70,000. The provided range of £30,000 - £40,000 pro-rata (equivalent to £60,000 - £80,000 full-time) is competitive and reflects the specialized nature of performance-driven creative and the company's B-corp status. The benefits package is robust and highly attractive for a remote, part-time role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Active Outdoor Adventures & Travel Marketplace. Much Better Adventures is a B-corp, emphasizing social and environmental responsibility alongside business growth. They operate as a marketplace connecting consumers with small, independent adventure operators worldwide.

Company Size: The provided information suggests a growing company, likely in the small to medium-sized business (SMB) range, with an established marketing and product team. The emphasis on remote work and collaborative culture indicates a modern operational structure.

Founded: The founding date is not explicitly provided, but the company's description as "fast-growing" and having an "established brand and illustration style" suggests it has been operating for several years and has a mature brand identity.

Team Structure:

• The Creative Designer will report to the Head of Content.

• Collaboration will be close with the paid and organic marketing teams, and the in-house product designer.

• The role operates within a remote-first environment, necessitating strong digital collaboration tools and communication practices. Methodology:

• The company emphasizes a culture of learning, improvement, and constant evolution in their work methods.

• Experimentation is a core part of their DNA, encouraging new ideas and approaches.

• A data-driven approach is evident in the expectation for designers to act on creative performance data.

• Strong emphasis on maintaining brand consistency and visual identity across all creative output.

Company Website: https://www.muchbetteradventures.com/

📝 Enhancement Note: The B-corp status and focus on adventure travel suggest a company with a strong mission-driven culture. The remote-first approach and emphasis on learning and experimentation are key cultural indicators that candidates passionate about their work and personal development will find appealing.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an executing-level Creative Designer, focused on delivering high-quality creative assets within an established brand framework. It requires a mid-level designer with 3-5 years of experience. The maternity cover aspect implies a fixed-term contract, but the skills developed (performance creative, illustration, copywriting for ads) are highly transferable.

Reporting Structure: The designer will report to the Head of Content, indicating a direct line of communication for creative direction and project management within the content and marketing functions.

Operations Impact: The Creative Designer's output directly impacts marketing campaign effectiveness, brand perception, and customer acquisition. By creating engaging and performance-optimized ad creatives, social content, and email designs, the role contributes significantly to driving traffic, conversions, and ultimately, revenue for the adventure marketplace.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in performance creative, illustration styles, and short-form copywriting for marketing.

• Cross-functional Exposure: Collaboration with paid marketing, organic social, and product design teams provides exposure to different facets of the business and marketing strategy.

• Process Improvement: Involvement in optimizing creative workflows and contributing to the feedback loop for creative performance can lead to enhanced process management skills.

• Portfolio Enhancement: The diverse range of creative tasks and the need to demonstrate impact offer excellent material for building a strong, results-oriented portfolio.

📝 Enhancement Note: While this is a contract role, the skills emphasized (performance creative, data literacy, copywriting for ads) are in high demand and offer significant growth potential for designers looking to move into more performance-focused or integrated marketing creative roles.

🌐 Work Environment

Office Type: Fully Remote. This role is entirely remote, requiring candidates to be based in the UK.

Office Location(s): While the company is UK-based, there are no physical office locations specified for this role. The "London, England, United Kingdom" location in the job title refers to the company's operational base or primary market, not a required physical presence.

Workspace Context:

• The work environment is fully remote, necessitating self-discipline and effective time management.

• Collaboration is conducted digitally, requiring proficiency with communication and project management tools.

• The company provides a budget for remote working space setup and access to co-working spaces, supporting a productive home office environment or alternative work locations.

• The culture fosters experimentation and idea-sharing, even within a remote setting.

Work Schedule: Part-time, 20-25 hours per week. The preference is for 3 fixed days per week, allowing for predictable availability, with some flexibility to be agreed upon. This structure aims to balance operational needs with employee flexibility.

📝 Enhancement Note: The remote-first approach and the provision of a workspace budget are significant benefits. Candidates should be comfortable with asynchronous communication and proactive in seeking clarification and collaboration in a distributed team setting.

📄 Application & Portfolio Review Process

Interview Process:

• Stage 1: Initial Application & Screening Q&A: Submit your application, including your portfolio. Be prepared to answer initial screening questions that assess your foundational skills and fit.

• Stage 2: "Get to Know Each Other" Interview (30-45 mins): This interview focuses on understanding your experience, motivations, and assessing cultural fit with Much Better Adventures. Prepare to discuss your background and why you're interested in this specific role and company.

• Stage 3: Design Task & Presentation Preparation: A practical task will be assigned, requiring you to apply your design skills to a relevant brief. You will then need to prepare a short presentation to showcase your work and thought process.

• Stage 4: In-depth Interview (60-90 mins): This stage involves reviewing your task and presentation, followed by an informal Q&A with potential team members you'll be working with. Expect discussions on your creative approach, problem-solving abilities, and how you handle feedback.

Portfolio Review Tips:

• Highlight Performance Creative: Showcase examples of ad creatives where you can discuss the objective, your design approach, and any measurable results (e.g., improved CTR, conversion).

• Demonstrate Brand Adherence: Include projects where you successfully worked within existing brand guidelines, adapting them for different platforms while maintaining cohesion.

• Showcase Illustration & Infographics: Dedicate a section to your illustration skills, especially if you can create content similar to the company's style. Include examples of flow charts or infographics.

• Illustrate Copywriting Skills: If possible, present creative assets where you contributed significantly to the copy, explaining how the words and visuals worked together.

• Detail Your Process: For each project, briefly explain your thought process, the challenges faced, and how you arrived at your solutions. This is crucial for the task and presentation stages.

Challenge Preparation:

• Task Focus: Expect the design task to involve creating a set of assets for a specific campaign or platform, likely requiring both visual design and some copywriting.

• Presentation Strategy: Practice presenting your work concisely, focusing on your strategic thinking, creative rationale, and how your design meets the brief's objectives. Be ready to articulate your understanding of performance metrics.

• Team Interaction: Prepare to discuss how you collaborate with marketing teams, handle feedback, and contribute to a remote, collaborative environment.

📝 Enhancement Note: The interview process is structured to assess both creative capability and practical application in a marketing context. The portfolio and the subsequent task/presentation are key components, so candidates should prepare thoroughly to demonstrate their ability to deliver effective, on-brand creative that drives results.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for advanced graphic design, photo editing, and layout. Proficiency in Photoshop, Illustrator, and InDesign is a must.

• Figma: Crucial for collaborative design, prototyping, and UI/UX work, especially in a remote team setting.

• Canva (or similar): Familiarity is a bonus, indicating adaptability to quicker, more accessible design tools.

Analytics & Reporting:

• Performance Data Interpretation: While not specific tools, the ability to read and act on performance data (CTR, conversion rates) from platforms like Meta Ads Manager or Google Ads is expected.

• Basic Dashboard Literacy: Comfortable navigating and understanding data presented in dashboards (e.g., Google Analytics, internal reporting tools) to inform creative decisions.

CRM & Automation:

• Not directly listed as a requirement for the designer, but understanding how creative assets integrate with email marketing platforms or ad campaign management systems is beneficial. Other Potential Tools:

• HTML5: Bonus points for experience, suggesting an ability to contribute to richer web-based creatives.

• AI Tools: Actively testing and using AI tools for design and content production is encouraged.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and Figma indicates a need for professional-grade design skills. The mention of AI tools suggests the company is open to leveraging new technologies for efficiency and innovation in creative production.

👥 Team Culture & Values

Operations Values:

• Passion for Adventure: A deep-seated enthusiasm for outdoor travel and adventure is integral to the company's identity and is expected to be reflected in the creative output.

• Learning & Improvement: A commitment to continuous learning, evolving work methods, and embracing new challenges.

• Collaboration & Support: A supportive, collaborative environment where ideas are valued, feedback is encouraged, and team members work together effectively, especially in a remote setting.

• Data-Driven Decision Making: Utilizing performance data to inform creative choices and optimize marketing efforts.

• Efficiency & Prolificacy: The ability to manage a high volume of work autonomously and efficiently, ensuring consistent output.

• Social & Environmental Responsibility: As a B-corp, values like making a positive impact on small businesses, local economies, and communities are core to the company's mission.

Collaboration Style:

• Remote-First Communication: Relies on digital tools for communication, project management, and idea sharing. Proactive communication and clarity are key.

• Cross-functional Integration: Works closely with marketing, content, and product design teams to ensure cohesive brand messaging and visual identity.

• Feedback Loops: Open to receiving and providing constructive feedback to improve creative output and processes.

• Experimentation: Encourages testing new creative approaches and learning from the results.

📝 Enhancement Note: The company culture is a blend of passion-driven entrepreneurship and a structured, data-informed approach to marketing. Candidates should be comfortable working autonomously in a remote setting while actively engaging with their team and the company's mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Diverse Platforms: Ensuring a unified visual identity across paid ads, organic social, email, and potentially print requires meticulous attention to detail and a deep understanding of brand guidelines.

• High Volume Creative Production: The need to produce a significant volume of creative assets for various channels, especially for paid advertising, can be demanding and requires strong organizational and time-management skills.

• Balancing Creative Execution with Performance Data: Integrating performance metrics into the creative process and iterating based on data can be a learning curve for designers accustomed to purely aesthetic-driven work.

• Remote Collaboration: Effectively collaborating, receiving feedback, and maintaining strong team connections in a fully remote environment requires proactive communication and adaptability.

Learning & Development Opportunities:

• Performance Creative Expertise: Develop advanced skills in designing creatives specifically optimized for high conversion rates and engagement metrics across various digital ad platforms.

• Illustration & Infographic Specialization: Enhance skills in creating unique, on-brand illustrations and complex diagrammatic content, which are valuable assets in content marketing.

• Copywriting for Marketing: Gain experience in crafting compelling, concise copy that complements visual design for direct marketing purposes.

• Exposure to Marketing Strategy: Understanding how creative fits into broader marketing campaigns, A/B testing strategies, and CRO efforts.

• AI Tool Integration: Opportunities to explore and integrate AI tools into the design workflow, staying at the forefront of creative technology.

📝 Enhancement Note: The challenges presented are typical for a performance-focused creative role in a fast-paced marketing environment. The growth opportunities are significant, particularly for designers looking to expand their skill set beyond traditional graphic design into performance marketing and integrated content creation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a set of ad creatives for a campaign. What were the objectives, your creative approach, and what were the results?" (Focus on performance, data, and iteration.)

• "How do you ensure brand consistency across multiple, diverse digital channels (e.g., paid ads, social, email) while still adapting to platform-specific requirements?" (Highlight process, attention to detail, and understanding of safe zones/specs.)

• "Imagine you've received creative performance data showing low CTR on your latest ad set. What steps would you take to diagnose the issue and propose design solutions?" (Demonstrate analytical thinking, problem-solving, and iterative design.) Company & Culture Questions:

• "What excites you about Much Better Adventures' mission and our focus on adventure travel and B-corps?" (Show genuine interest and alignment with company values.)

• "How do you approach collaboration and feedback in a remote team environment, especially when working with non-designers?" (Emphasize communication, proactivity, and openness to feedback.)

• "How do you stay updated on design trends and new technologies, such as AI tools, and how might you apply them to this role?" (Show curiosity and a forward-thinking mindset.) Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type or by the impact of your work. For this role, prioritize performance creative examples.

• Tell a Story for Each Project: For key projects, explain the brief, your strategic thinking, the creative process, any challenges you overcame, and the measurable results achieved. Quantify impact where possible.

• Highlight Specific Skills: Ensure your presentation clearly showcases your proficiency in Adobe Creative Suite, Figma, illustration, and copywriting.

• Address the Task: Be prepared to walk through your design task solution, explaining your rationale, creative choices, and how it meets the brief's requirements.

• Be Concise and Engaging: Respect the interviewer's time. Practice your delivery to be clear, confident, and engaging.

📝 Enhancement Note: The interview process emphasizes practical application and results. Candidates should be prepared to discuss not just their creative process but also the business impact of their designs, demonstrating an understanding of marketing objectives and performance metrics.

📌 Application Steps

To apply for this Creative Designer position:

• Submit Your Application: Complete the application form and upload your CV through the provided link.

• Curate Your Portfolio: Ensure your portfolio prominently features examples of digital ad creatives, social media graphics, and email designs. Highlight any projects where your work demonstrably improved performance metrics (e.g., CTR, conversion rates). Include examples of your illustration and infographic work.

• Tailor Your Resume: Optimize your resume to highlight your 3-5 years of relevant experience in brand marketing or agency settings, emphasizing your proficiency with Adobe Creative Suite and Figma, and any experience with performance-driven creative or copywriting for ads.

• Prepare for the Interview Stages: Familiarize yourself with the company's mission, values, and current marketing efforts. Practice articulating your creative process, problem-solving approach, and how you handle feedback, especially in a remote context. Prepare to discuss your design task and presentation thoroughly.

• Research the Company: Understand Much Better Adventures' B-corp status, their focus on adventure travel, and their brand aesthetic. This research will be invaluable for tailoring your application and demonstrating cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.