Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Alertive Ltd

Location: Derby, England, United Kingdom

Job Type: Permanent employee, Full-time

Category: Marketing Design, Brand & Visual Identity

Date Posted: 2026-09-09T15:29:29

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual identity and brand presence of Alertive across all marketing and communication channels.

• Translate complex healthcare technology and product features into clear, compelling creative assets.

• Collaborate closely with marketing and product teams to conceptualize and execute campaigns, content, and digital assets.

• Evolve and maintain brand guidelines, illustration systems, and reusable templates to ensure consistency and efficiency.

• Leverage AI and emerging creative tools to enhance workflows, explore new ideas, and accelerate production.

📝 Enhancement Note: This role is positioned as a Marketing Designer, but the description emphasizes a strong blend of brand development, campaign creative, and product visualization, indicating a comprehensive GTM (Go-To-Market) design function. The focus on translating technology and workflows suggests a critical role in B2B marketing and product marketing support.

📈 Primary Responsibilities

• Develop and execute creative concepts for marketing campaigns across social media, digital advertising, presentations, customer stories, events, and sales collateral.

• Evolve and manage the company's visual identity, including illustration systems, templates, and the overall brand toolkit.

• Collaborate with marketing and product teams to understand the intricacies of Alertive's technology, features, and healthcare workflows, translating them into clear and engaging creative outputs.

• Produce and edit video content for customer testimonials, product explanations, event highlights, social media, and broader campaign initiatives.

• Contribute to the design and optimization of the company's WordPress website, including campaign landing pages and the overall presentation of the value proposition and product offerings.

• Experiment with and integrate AI and emerging creative technologies to explore novel design concepts, streamline production workflows, and enhance creative output efficiency.

• Establish and maintain reusable design assets and processes to accelerate recurring creative tasks and ensure brand consistency across all touchpoints.

• Proactively identify opportunities to enhance the company's creative output and contribute to strategic creative thinking beyond assigned briefs.

📝 Enhancement Note: The responsibilities highlight a proactive role in shaping the brand's visual narrative, moving beyond execution to strategic contribution. The emphasis on translating technical/product information into creative assets is a key differentiator for this role within a healthtech B2B context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, or a related creative field is implied through the portfolio and skill requirements.

Experience: 3+ years of experience in a dedicated design role, preferably within an in-house marketing team, B2B environment, or a similarly fast-paced setting.

Required Skills:

• A robust portfolio showcasing exceptional typography, layout design, and visual judgment across a diverse range of formats.

• Advanced proficiency in Adobe Creative Suite, with a particular emphasis on Illustrator and InDesign.

• Demonstrated ability to manage creative projects from initial concept through to final, polished execution.

• A solid understanding of target audiences, campaign objectives, and commercial goals.

• Genuine curiosity about technology and a proactive interest in deeply understanding digital products to devise creative communication strategies.

• Confidence in utilizing AI and emerging creative tools as integral components of the design workflow, with an appetite for experimentation.

• Proven ability to manage multiple projects simultaneously, adhering to deadlines without compromising the quality and attention to detail.

• The capability to effectively interpret incomplete briefs, ask pertinent clarifying questions, and develop them into actionable creative solutions.

• Strong communication skills to articulate creative thinking and collaborate effectively with non-design stakeholders. Preferred Skills:

• Experience with video editing and the creation of simple branded motion graphics.

• Familiarity with WordPress content management system and Elementor page builder.

• Proficiency in Figma, with specific experience in using components and auto-layout features.

• Experience in building or maintaining design systems, template libraries, or comprehensive brand toolkits.

• Basic photography skills.

• Previous exposure to the healthcare, healthtech, or another technically complex industry sector.

📝 Enhancement Note: The "A Bit About You" section provides crucial context for preferred skills, indicating areas where candidates can differentiate themselves. The emphasis on AI and Figma components suggests a modern, efficient design workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of projects demonstrating expertise in typography, layout, and overall visual judgment across various media (digital, print, presentations).

• Include examples of campaign conceptualization and execution, highlighting the creative process from idea to final asset.

• Present work that effectively translates complex information (technology, product features, healthcare workflows) into clear and compelling visual narratives.

• If applicable, feature examples of video content creation and editing, or motion graphics.

• Demonstrate experience with web design elements, particularly landing pages or website content integration (WordPress experience is a plus).

• Highlight projects where AI or new creative tools were utilized to enhance the design process or outcome. Process Documentation:

• Illustrate the process of developing reusable design approaches and templates to improve workflow efficiency and consistency.

• Provide examples of how you have collaborated with marketing and product teams to understand requirements and translate them into creative solutions.

• If possible, demonstrate a process for evolving a visual identity or brand toolkit over time.

📝 Enhancement Note: The application instructions specifically request a portfolio that showcases the "thinking behind your work," emphasizing process and problem-solving over just aesthetically pleasing pieces. This implies a need for case studies or detailed project descriptions within the portfolio.

💵 Compensation & Benefits

Salary Range: Up to £40,000 per annum, dependent on experience and qualifications.

Benefits:

• Private health insurance.

• 25 days of annual leave.

• Enhanced parental leave.

• Life insurance.

• 5% pension contribution.

Working Hours: Monday to Friday, with a standard 40-hour work week. Flexible working is supported as the default arrangement.

📝 Enhancement Note: The salary is specified as "up to £40,000," suggesting a range exists where candidates with more experience or specialized skills might command a higher end of this figure. The location (Derby, UK) places this within a reasonable range for a Marketing Designer with 3-5 years of experience in a hybrid role, considering the cost of living and industry benchmarks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthtech, focused on providing infrastructure for healthcare teams to operate effectively in high-pressure environments. The company partners closely with NHS organizations.

Company Size: Small, ambitious, and fast-growing company.

Founded: Alertive was founded with a mission to create clarity for healthcare teams by connecting people, information, and priorities.

Team Structure:

• The marketing team is described as small, implying close collaboration and broad responsibilities for each member.

• The role reports to the Head of Marketing, indicating a direct reporting line and significant collaboration with senior marketing leadership.

• Cross-functional collaboration is expected with the Product team to understand technology and features. Methodology:

• Data-driven approaches are implied through the focus on creating clarity and effectiveness for healthcare teams.

• A partnership model with NHS organizations suggests a user-centric and collaborative approach to product development and marketing.

• Emphasis on understanding the realities of frontline healthcare and the pressures teams face.

Company Website: alertive.co.uk

📝 Enhancement Note: The company's focus on solving real problems for NHS staff and its fast-growing nature suggest a mission-driven culture with a dynamic and potentially demanding work environment where individual contributions are highly visible and valued.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level individual contributor position within the marketing function, focusing on design execution and creative development. It offers significant ownership and visibility within a small team.

Reporting Structure: Reports directly to the Head of Marketing, providing a clear line of communication and mentorship.

Operations Impact: The Marketing Designer plays a crucial role in shaping Alertive's market perception through visual communication. Their work directly influences brand recognition, campaign effectiveness, and the clarity with which the company's technology and value proposition are understood by potential clients and partners.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like video, motion graphics, or design systems, particularly with the company's growth and evolving needs.

• Brand Evolution: Potential to significantly influence and evolve the company's visual identity as it scales.

• Leadership Potential: As the company grows, there may be opportunities to take on more senior design responsibilities or potentially lead design initiatives, though this is not explicitly stated.

• Cross-functional Exposure: Gaining deeper insights into product development and marketing strategy through close collaboration.

📝 Enhancement Note: While not a direct "operations" role in the traditional sense (RevOps, SalesOps), this role is critical for GTM operations, specifically in brand execution and creative asset production that supports sales and marketing efforts. The growth path is likely within creative leadership or broader marketing strategy.

🌐 Work Environment

Office Type: Hybrid work model. This means a blend of remote work and in-office presence for specific meetings and collaborative sessions.

Office Location(s): While based in Derby, employees are expected to travel to London, Birmingham, or Derby for regular team and company meetings, as well as occasional events. This suggests flexibility in the primary work location but requires travel commitment.

Workspace Context:

• The environment is described as small, fast-growing, and mission-driven, suggesting a collaborative and potentially intense atmosphere.

• Employees are trusted to lead their work and think independently, fostering an autonomous work style.

• Direct access to decision-makers and a highly visible role imply an environment where contributions are recognized.

Work Schedule: Standard Monday to Friday, 40 hours per week, with flexible working as a default. This allows for some autonomy in structuring the workday, which is beneficial for creative tasks that may require focused blocks of time.

📝 Enhancement Note: The hybrid model with required travel to multiple cities indicates a need for strong self-management and communication skills. The "flexible working as a default" is a key perk for creative roles, allowing for deep work sessions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submission of CV and portfolio to talent@alertive.co.uk.

• Portfolio Review: Expect a thorough review of your portfolio, with an emphasis on the thinking, process, and problem-solving behind your work, not just the final aesthetic. Case studies and projects demonstrating how you tackled challenges are crucial.

• Initial Discussions: Likely involves conversations with the Head of Marketing to assess creative judgment, understanding of brand, and alignment with the role's scope.

• Creative/Technical Assessment: Potentially a design exercise or a deeper dive into specific skills (e.g., video editing, Figma workflow, AI tool usage) relevant to the role's core responsibilities.

• Team/Culture Fit: Interviews to assess collaboration style, ability to explain creative thinking, and fit with the company's mission-driven and autonomous culture.

Portfolio Review Tips:

• Showcase Process: For each project, explain the brief, your thought process, challenges encountered, solutions implemented, and the final outcome.

• Highlight Breadth: Include examples across different formats as requested (campaigns, digital, social, presentations, video, web).

• Demonstrate Impact: If possible, show how your creative work contributed to campaign success or improved brand perception.

• Explain AI/Tool Usage: If AI or specific tools like Figma were used, explain how they enhanced your workflow or the final output.

• Tailor to Alertive: Consider how your portfolio aligns with Alertive's mission in healthcare and their B2B context.

Challenge Preparation:

• Be prepared to discuss how you would approach translating complex technical information into accessible marketing visuals.

• Think about how you would evolve a brand identity and maintain consistency across various channels.

• Consider how you would use AI tools to accelerate design processes without compromising quality.

• Practice articulating your creative decisions and their strategic rationale.

📝 Enhancement Note: The emphasis on "thinking behind your work" and "projects you can talk us through" strongly suggests that a portfolio with detailed case studies and process breakdowns will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential, particularly Illustrator and InDesign.

• Figma: Preferred for component-based design and auto-layout, indicating a modern design workflow.

• Video Editing Software: Required for producing video content (specific software not mentioned, but common tools like Adobe Premiere Pro or Final Cut Pro are likely).

• AI & Emerging Creative Tools: Expected to be used for concept exploration, workflow optimization, and accelerated production.

Analytics & Reporting: While not explicitly mentioned for the designer, understanding how creative assets perform (e.g., campaign metrics) would be beneficial.

CRM & Automation: Not directly applicable to this role's core design responsibilities, but awareness of how marketing materials integrate into CRM or automation platforms could be a plus.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a must. Experience with Figma and a willingness to explore AI tools are key indicators of a candidate who can adapt to Alertive's contemporary design processes.

👥 Team Culture & Values

Operations Values:

• Problem-Solving: A core value, evident in the company's mission to solve real problems for NHS staff and the expectation for designers to tackle incomplete briefs.

• Innovation & Curiosity: Encouraged through the use of AI and emerging creative tools, and the interest in understanding technology.

• Collaboration & Trust: People are trusted to lead their work and think independently, but also work closely with colleagues.

• Impact & Ownership: Individuals are expected to make an impact and take ownership of their work, with highly visible contributions.

• User-Centricity: A deep understanding of frontline healthcare realities and user needs is central to their approach.

Collaboration Style:

• Close collaboration with the Head of Marketing and Product teams.

• Openness to contributing ideas and challenging briefs, fostering a culture of constructive feedback.

• The ability to explain creative thinking to non-designers is essential for effective cross-functional work.

• Trust-based autonomy within a small, cohesive team.

📝 Enhancement Note: The company culture emphasizes autonomy, ownership, and a direct impact on meaningful work. This is a key differentiator for candidates seeking a role where their contributions are highly visible and directly tied to the company's mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be translating complex healthcare technology and workflows into visually accessible and compelling marketing materials.

• Evolving Brand: Being part of a growing company means the brand identity will likely evolve, requiring adaptability and strategic design thinking.

• Breadth of Work: Managing a wide variety of creative tasks (digital, video, web, print) requires strong organizational skills and the ability to context-switch effectively.

• Hybrid Work Logistics: Coordinating effectively with team members and attending necessary in-person meetings across different locations.

Learning & Development Opportunities:

• AI & Emerging Tech: Opportunity to become proficient in using advanced AI tools for creative workflows.

• Healthtech Design: Gaining specialized experience in designing for the technically complex healthtech sector.

• Brand Development: Direct involvement in shaping and evolving a growing company's brand identity.

• Cross-Functional Expertise: Deepening understanding of marketing strategy and product development through close collaboration.

📝 Enhancement Note: The challenges presented are opportunities for skill development. Candidates who are proactive learners and enjoy tackling multifaceted problems will thrive in this environment.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a campaign to explain Alertive's core technology to hospital administrators who may not be technically savvy?" (Focus on simplifying complexity, audience understanding, and strategic communication).

• "Describe a time you had to work with an incomplete or ambiguous brief. What steps did you take to clarify requirements and deliver a successful outcome?" (Assess problem-solving, initiative, and communication skills).

• "How do you see AI tools impacting the role of a marketing designer, and how would you integrate them into your workflow at Alertive?" (Gauge technical curiosity, adaptability, and efficiency-focused mindset). Company & Culture Questions:

• "What interests you about Alertive's mission to improve healthcare operations, and how do you see your design skills contributing to that?" (Assess alignment with company values and mission).

• "Alertive is a fast-growing company with a hybrid work model. How do you manage your time and collaborate effectively in such an environment?" (Evaluate self-management, communication, and adaptability).

• "Our team is small and collaborative. How do you approach working with non-designers and explaining your creative decisions?" (Assess collaboration style and communication clarity). Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation as a story for each project, detailing the problem, your approach, the solution, and the results.

• Highlight Process: Be ready to walk through wireframes, mood boards, early concepts, and explain why certain design choices were made.

• Quantify Impact: If possible, share metrics or qualitative feedback that demonstrate the effectiveness of your designs.

• Showcase Breadth: Ensure you can speak to examples across different media types, especially video and web if available.

• Address AI/Tools: Be prepared to discuss your use of Figma, AI tools, and Adobe Suite, explaining how they contributed to the project's success.

📝 Enhancement Note: The interview process will likely focus on assessing not only design skills but also strategic thinking, adaptability, and cultural fit within a mission-driven, fast-paced startup environment.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your CV and portfolio to talent@alertive.co.uk.

• Portfolio Customization: Ensure your portfolio prominently features examples of campaign design, B2B marketing collateral, and any work that demonstrates your ability to translate complex concepts into clear visuals. If you have video or web design experience, make sure it's easily accessible.

• Resume Optimization: Tailor your resume to highlight experience in fast-moving environments, B2B or healthtech sectors, proficiency in Adobe Creative Suite, and any experience with AI tools or Figma. Quantify achievements where possible.

• Interview Preparation: Practice articulating your creative process, your understanding of brand development, and your approach to collaborating with marketing and product teams. Prepare specific examples for behavioral questions related to problem-solving and working with ambiguous briefs.

• Company Research: Familiarize yourself thoroughly with Alertive's mission, product offerings, and target audience (NHS healthcare teams). Understand their B2B context and how design supports their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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