Product Designer (B2B)

📍 Job Overview

Job Title: Product Designer (B2B)

Company: TryHackMe

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Product Design / User Experience (UX) Operations

Date Posted: August 20, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and own the end-to-end user experience for TryHackMe's core B2B product, focusing on the Management Dashboard and business-specific features.

• Drive product strategy and roadmap development through deep collaboration with Product Management, Engineering, Data, and Founders.

• Translate customer needs and GTM feedback into intuitive and effective design solutions that increase engagement and adoption.

• Champion design quality and consistency across the B2B product suite, ensuring a cohesive and professional user experience.

• Leverage AI and emerging tools to enhance the entire design lifecycle, from discovery and validation to prototyping and iteration.

📝 Enhancement Note: While this role is a Product Designer, its focus on B2B platforms, customer adoption, GTM collaboration, and driving product strategy aligns with many Revenue Operations and GTM Operations functions. The emphasis on data-driven decision-making, user research for adoption, and cross-functional collaboration with sales and customer success teams positions this role as having significant operational impact within the Go-To-Market (GTM) strategy. The "Operations" aspect is embedded in the outcome of the design work: driving adoption, engagement, and efficiency for B2B customers.

📈 Primary Responsibilities

• Lead the design of the B2B Management Dashboard, empowering administrators to effectively manage and direct their teams' cybersecurity training initiatives.

• Define and maintain the design quality bar for all B2B product experiences, ensuring consistency, coherence, and a high standard of craft.

• Conceptualize, design, and iterate on new features that address critical pain points and unmet needs of enterprise customers.

• Actively contribute to shaping the B2B product strategy by providing design insights, user empathy, and strategic recommendations.

• Collaborate closely with Marketing, Customer Success, and Sales (GTM teams) to synthesize customer feedback and market intelligence into actionable product design decisions.

• Conduct user research, usability testing, and user interviews to identify friction points, validate design hypotheses, and uncover opportunities for improvement.

• Articulate and advocate for design vision, rationale, and trade-offs clearly and persuasively to a range of stakeholders, including senior leadership and founders.

• Integrate AI and cutting-edge design tools into the workflow to accelerate discovery, enhance prototyping capabilities, and improve validation processes.

• Ensure design consistency and integration with the B2C learning experience to provide a unified TryHackMe platform for both individual learners and corporate teams.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on product ownership and strategic input, which is common for mid-level to senior operations roles focused on GTM strategy. The "owning the design" aspect implies a level of responsibility for the success and adoption of the B2B product, directly impacting revenue growth and customer retention.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrated experience in product design, UX/UI design, or a related field are paramount.

Experience: 3+ years of dedicated product design experience, with a significant portion ideally focused on B2B SaaS products.

Required Skills:

• Proven ability to design complex B2B SaaS products, with a focus on administrative dashboards and enterprise workflows.

• Demonstrated experience in conducting user research, usability testing, and synthesizing findings into actionable design improvements.

• Strong product thinking skills, with the ability to understand business objectives and translate them into user-centered design solutions.

• Proficiency in design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite) to create high-fidelity mockups and interactive prototypes.

• Experience collaborating effectively with Product Managers, Engineers, and Data Analysts in an agile environment.

• Hands-on experience utilizing AI tools to accelerate design discovery, validation, and prototyping processes.

• Excellent communication and presentation skills, with the ability to articulate design rationale and influence stakeholders at all levels.

• A proactive and ownership-driven mindset, demonstrated by a track record of pushing projects forward independently. Preferred Skills:

• Experience in the cybersecurity or EdTech industry.

• Familiarity with design systems and their implementation.

• Understanding of data analysis principles and how to use data to inform design decisions.

• Experience working in a fast-paced, high-growth startup environment.

• Knowledge of gamification principles and their application in user engagement.

📝 Enhancement Note: The emphasis on B2B experience, product thinking, collaboration with PM/Eng/Data, and AI tool usage are critical for operations-focused roles that intersect with product development. The "track record of pushing work forward without waiting to be told" is a key indicator of an operational mindset focused on driving results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 comprehensive case studies demonstrating end-to-end product design ownership, ideally within B2B contexts.

• Highlight projects where you significantly improved user engagement, adoption, or efficiency for business users.

• Include examples of complex dashboards, administrative tools, or workflow designs.

• Demonstrate your process for user research, problem definition, ideation, prototyping, and iteration.

• Clearly articulate the problem, your role, the challenges, your design process, the solutions, and the measurable outcomes (e.g., increased adoption, reduced friction, improved task completion rates). Process Documentation:

• Detail your approach to user research and how you gather insights to inform design decisions.

• Explain your methodology for translating business requirements and GTM feedback into design specifications.

• Illustrate your prototyping and user testing process, and how you incorporate feedback.

• Showcase how you collaborate with engineering and product teams to ensure successful implementation of designs.

• Provide examples of how you have used AI tools to streamline or enhance your design process.

📝 Enhancement Note: For operations roles, a portfolio is crucial for demonstrating process ownership and impact. This section emphasizes the need for case studies that highlight problem-solving, measurable outcomes, and a structured approach to design, mirroring the requirements for showcasing operational efficiency and impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Product Designer in London with 3+ years of experience, the estimated salary range is £55,000 - £75,000 per annum. This range considers the company's remote-first approach and the specific demands of a B2B product role in a competitive tech market.

Benefits:

• 100% Remote Work: Freedom to work from anywhere, fostering autonomy and work-life balance.

• Flexi Time: Flexible working hours with a core overlap of 4 hours with the UK timezone (8 am - 6 pm GMT/BST), allowing for personalized scheduling.

• Tools & Equipment: A dedicated work laptop and any necessary accessories to ensure optimal productivity.

• Swag Pack: A welcome bundle of branded TryHackMe merchandise to get you started.

• Personal Development Budget: £2,500 annual budget for training, certifications, and professional development to foster continuous learning.

• Annual Company Retreat: Fully paid in-person gatherings to build team cohesion and foster strategic alignment.

• Virtual Lunches: Company-covered lunch orders during regular virtual team lunches to encourage social connection.

• Health Insurance: Provided for employees in countries without public healthcare systems, ensuring well-being.

• Enhanced Maternity & Paternity Leave: A generous package exceeding statutory requirements to support new parents.

• 401k / Pension Contributions: Support for long-term financial planning and retirement savings.

Working Hours: Standard full-time hours, with flexibility to set your own schedule as long as there is a 4-hour overlap with the UK working day (8 am - 6 pm GMT/BST). This typically equates to around 40 hours per week.

📝 Enhancement Note: The salary estimate is based on market data for similar roles in London, UK, considering the specified experience level and the nature of the B2B tech industry. Benefits are tailored to appeal to professionals seeking flexibility, growth, and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically Cybersecurity Education (EdTech) and SaaS. TryHackMe operates in a rapidly growing market focused on making cybersecurity training accessible and engaging through gamification.

Company Size: Fast-growing startup, likely between 50-200 employees, indicated by the need for structured processes and the involvement of founders in interviews. This size offers a balance of established processes and the agility of a startup.

Founded: Around 2018, indicating a relatively young but established company with a proven product-market fit, having scaled to millions of users.

Team Structure:

• The Product Design team likely operates within a product department, collaborating closely with Product Managers, Engineers, and Data Analysts.

• There's a strong emphasis on cross-functional collaboration with GTM teams (Marketing, Customer Success, Sales) to ensure product-market alignment and customer adoption.

• The reporting structure is likely a flat hierarchy with direct access to founders and Head of Product for design discussions and strategy. Methodology:

• Data-Driven Design: Utilizing user data and analytics to inform design decisions and measure impact.

• Agile Development: Working in iterative cycles with continuous feedback and rapid prototyping.

• User-Centricity: Prioritizing user needs and feedback in all design processes.

• Outcome-Oriented: Focusing on delivering measurable business and user outcomes rather than just design deliverables.

• AI Integration: Proactively exploring and implementing AI tools to enhance efficiency and effectiveness in design.

Company Website: https://www.tryhackme.com/

📝 Enhancement Note: The company culture appears to value speed, ownership, collaboration, and a strong product mindset, which are all critical for successful operations professionals. The EdTech and cybersecurity focus means that driving adoption and engagement are key operational metrics.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Mid-Level Product Designer position. It demands autonomy, the ability to own significant product areas (like the B2B Management Dashboard), and a strategic contribution to product development. It's a step beyond junior roles, requiring independent problem-solving and proactive initiative.

Reporting Structure: You will likely report to a Head of Product or a Senior Design Lead, with close daily interaction with Product Managers and Engineering Leads responsible for the B2B product. Direct exposure to founders and the Head of Product for strategic discussions is a significant aspect.

Operations Impact: The impact of this role is directly tied to driving adoption and engagement within TryHackMe's B2B customer base. Successful design translates to increased customer satisfaction, retention, and ultimately, revenue growth. By making the B2B platform more intuitive and effective, this role directly supports sales enablement, customer success efficiency, and overall market penetration.

Growth Opportunities:

• Specialization: Opportunity to become a subject matter expert in B2B SaaS design, particularly within the cybersecurity or EdTech domains.

• Leadership: Potential to grow into a Senior Product Designer role, mentoring junior designers, or move into Product Management by leveraging deep product understanding.

• Skill Development: Access to a £2,500 annual training budget allows for acquiring new skills in areas like advanced UX research, AI in design, or product strategy frameworks.

• Cross-Functional Mobility: The close collaboration with GTM and Engineering teams provides a strong foundation for transitioning into related operational or product roles.

📝 Enhancement Note: This role offers a clear path for growth within product design, with opportunities to influence product strategy and develop expertise in a high-demand industry. The emphasis on outcomes and cross-functional work provides a strong foundation for career progression into more operational or strategic leadership roles.

🌐 Work Environment

Office Type: Fully Remote. TryHackMe is a remote-first company, meaning all operations and team interactions are designed to function effectively in a distributed environment.

Office Location(s): While the role is remote, the core team operates within or has significant overlap with the UK timezone (GMT/BST). This is crucial for collaboration and team meetings. The company may have a registered address in London, UK, but the work itself is location-independent within the specified timezone requirements.

Workspace Context:

• Digital Collaboration: Emphasis on tools and platforms that facilitate seamless remote collaboration, such as Slack, video conferencing, and shared design spaces.

• Tools & Technology: Access to a dedicated work laptop and necessary accessories, ensuring a well-equipped remote workspace.

• Team Interaction: Regular virtual team lunches, company retreats, and frequent online meetings to foster connection and maintain team cohesion despite the remote setup.

Work Schedule: Flexible working hours are encouraged, with a requirement to be available for at least 4 hours within the UK core business day (8 am - 6 pm GMT/BST). This allows for a balance between personal commitments and essential team collaboration.

📝 Enhancement Note: The fully remote and flexible nature of the work environment is a key perk. The requirement for UK timezone overlap is important for candidates to consider for effective team integration and collaboration, mirroring how many GTM and RevOps roles require specific timezone availability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Stage: Screening with TA Team: A brief review of your application and a quick chat to assess basic qualifications and cultural fit.

• Stage 1: Intro Call with Hiring Manager: A more in-depth conversation to discuss your experience, design philosophy, and how you align with the role's responsibilities. Expect questions about your B2B experience and product thinking.

• Stage 2: Take Home Exercise: A practical design challenge designed to assess your problem-solving skills, design process, and ability to deliver a thoughtful solution within a given timeframe. This is a critical opportunity to showcase your B2B design capabilities.

• Stage 3: Final Stage Interview: Likely a presentation of your take-home exercise to a panel, including founders, Head of Product, and potentially other senior stakeholders. This stage will focus on your design rationale, strategic thinking, communication skills, and how you handle feedback.

Portfolio Review Tips:

• Focus on B2B Impact: Select case studies that clearly demonstrate your ability to solve business problems and drive user adoption within an enterprise context. Quantify impact wherever possible.

• Showcase Your Process: Walk through your design thinking, research methods, iteration cycles, and how you collaborated with stakeholders. Explain why you made certain decisions.

• Highlight Ownership & Initiative: Emphasize projects where you took ownership, drove initiatives, and worked autonomously.

• Demonstrate AI Integration: If applicable, include a case study or mention how you've used AI tools to enhance your design workflow.

• Tailor to TryHackMe: Research TryHackMe's existing B2B product and articulate how your skills and approach can uniquely contribute to its evolution.

Challenge Preparation:

• Understand the B2B Context: Familiarize yourself with common challenges in B2B SaaS adoption, administration, and team management.

• Structure Your Presentation: Clearly outline the problem, your approach, your solution, and the expected outcomes. Be prepared to defend your design decisions.

• Practice Articulating Trade-offs: Be ready to discuss the trade-offs you made during the design process and why.

• Prepare Questions: Have thoughtful questions ready for the interviewers about the product, team, and company strategy.

📝 Enhancement Note: The interview process emphasizes practical application and strategic thinking, which are core to operations roles. The take-home exercise and final presentation are key opportunities to demonstrate your ability to execute and communicate operational improvements through design.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• User Research & Testing: Tools like UserTesting.com, Maze, Lookback, or internal methods for conducting usability studies and gathering feedback.

• Collaboration & Communication: Slack, Zoom/Google Meet, Jira/Confluence (likely used by engineering/product teams).

Analytics & Reporting:

• Product Analytics: Tools such as Amplitude, Mixpanel, or Google Analytics to track user behavior, feature adoption, and engagement metrics.

• Data Visualization: Potentially Tableau or Looker for deeper data exploration and reporting, though direct use might be less common for a designer.

CRM & Automation:

• CRM: Familiarity with how CRM data (e.g., Salesforce, HubSpot) informs customer understanding and product needs, though direct CRM management is unlikely for this role.

• Workflow Tools: Understanding of how design outputs integrate into engineering workflows and project management systems.

📝 Enhancement Note: Proficiency in modern design tools and an understanding of how to leverage analytics and data for design decisions are critical. The mention of AI tools is a key differentiator, aligning with operational efficiency goals.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking responsibility for the B2B product's success and driving initiatives forward independently.

• Speed & Iteration: Embracing a fast-paced environment, sharing work early, and iterating quickly based on feedback.

• Outcome Focus: Prioritizing measurable improvements in user engagement and business goals over mere design output.

• Simplicity & Clarity: Cutting through complexity to create intuitive and straightforward user experiences.

• Deep Collaboration: Working closely and synergistically with Product Managers, Engineers, and other GTM teams.

• Visible Thinking: Making design reasoning and decision-making transparent to facilitate team understanding and buy-in.

Collaboration Style:

• Shoulder-to-Shoulder: Working in close partnership with PMs and engineers to collectively arrive at the best solutions.

• Cross-functional Integration: Actively engaging with GTM teams to gather customer insights and ensure product alignment with market needs.

• Feedback-Driven: Open to constructive criticism and using feedback from peers and stakeholders to refine designs.

• Knowledge Sharing: Contributing to a culture where design principles, best practices, and learnings are shared openly within the team.

📝 Enhancement Note: The values emphasize a proactive, collaborative, and results-oriented approach, which are hallmarks of strong operational teams. The focus on clarity, simplicity, and visible thinking are essential for effective process design and implementation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing B2B Complexity with User Experience: Designing for enterprise users requires addressing sophisticated needs while maintaining an intuitive and efficient interface, especially within the cybersecurity training domain.

• Driving Adoption in a Competitive Market: Convincing organizations to adopt and deeply integrate a new training platform requires design that clearly demonstrates value and ease of use.

• Integrating AI Effectively: Staying ahead of the curve and strategically integrating AI tools into the design process requires continuous learning and experimentation.

• Maintaining Consistency Across B2B/B2C: Ensuring a unified brand and user experience across different product suites can be challenging, requiring strong design system thinking.

Learning & Development Opportunities:

• Deep Dive into B2B SaaS: Gaining extensive experience in designing for enterprise clients, understanding their unique workflows, and driving key business metrics.

• Cybersecurity EdTech Expertise: Developing specialized knowledge in a high-demand and rapidly evolving industry.

• AI in Design Mastery: Becoming proficient in leveraging AI tools for creative problem-solving, rapid prototyping, and user validation.

• Strategic Product Influence: Opportunities to influence product strategy and roadmap, moving beyond execution to strategic contribution.

• Mentorship & Leadership: Potential to mentor junior designers and grow into leadership positions within the product team.

📝 Enhancement Note: The challenges highlight areas where operational excellence through design is crucial. The growth opportunities are directly tied to developing expertise in a specialized and high-impact area.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify a complex B2B workflow through design. What was the problem, your approach, and the outcome?" (Focus on process simplification and outcome measurement).

• "How do you ensure design decisions align with both user needs and business objectives, especially when collaborating with GTM teams?" (Focus on cross-functional alignment and strategic impact).

• "Walk me through a project where you used AI tools to significantly improve your design process or outcome. What were the benefits and challenges?" (Focus on operational efficiency and innovation). Company & Culture Questions:

• "What excites you about TryHackMe's mission, and how do you see your design skills contributing to our growth in the B2B market?" (Focus on cultural fit and mission alignment).

• "How would you approach maintaining design consistency and quality across both B2B and B2C experiences at TryHackMe?" (Focus on design system thinking and holistic product vision).

• "Describe your experience working with product managers and engineers. How do you foster effective collaboration?" (Focus on teamwork and operational workflow). Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of the problem and your proposed solution, then dive into the details of your process, research, and iterative design.

• Quantify Results: Whenever possible, present metrics demonstrating the positive impact of your designs (e.g., increased conversion rates, reduced support tickets, improved user satisfaction scores).

• Explain Your 'Why': Clearly articulate the reasoning behind your design choices, emphasizing how they address user needs and business goals.

• Showcase Collaboration: Highlight instances where you effectively partnered with PMs, engineers, or GTM teams.

• Be Prepared for Questions: Anticipate questions about trade-offs, alternative solutions, and how you would handle specific challenges within the TryHackMe context.

📝 Enhancement Note: Preparing for these types of questions requires demonstrating not just design skills but also strategic thinking, operational awareness, and a results-driven mindset, all of which are critical for success in operations-adjacent roles.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the TryHackMe careers page.

• Customize Your Resume: Tailor your resume to highlight B2B product design experience, cross-functional collaboration with GTM teams, and any experience with AI tools in design. Use keywords from the job description such as "Product Strategy," "User Research," "B2B SaaS," and "Adoption."

• Curate Your Portfolio: Select 2-3 strong B2B case studies that showcase your end-to-end design process, problem-solving skills, and measurable outcomes. Ensure your portfolio clearly articulates the business value of your design solutions.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on clarity, conciseness, and demonstrating your strategic thinking and operational impact. Be ready to discuss your design rationale and answer challenging questions.

• Research TryHackMe: Understand their mission, target audience (both B2C and B2B), and current product offerings. Think about how you can contribute to their growth and operational efficiency through design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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