Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Brightspeed

Location: Charlotte, North Carolina, United States

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-09-10

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Responsible for designing and delivering user-centered digital experiences across Brightspeed's public website, e-commerce flow, and customer account management platform, focusing on conversion optimization and seamless customer journeys.

• Leverages AI-assisted tools to enhance research synthesis, design exploration, prototyping, and validation, while maintaining independent design judgment and applying modern design principles.

• Collaborates closely with digital analysts, product owners, and engineering teams to interpret data, iterate on designs through A/B and multivariate testing, and ensure high-fidelity production quality within an established Figma design system.

• Manages workload autonomously using project management tools like Asana, ensuring accountability across multiple concurrent projects and actively participating in design critiques and brainstorms.

📝 Enhancement Note: This role is positioned within the "Consumer Group" department, indicating a focus on end-user experiences for Brightspeed's internet services, rather than internal or B2B tools. The emphasis on AI-assisted tools suggests a forward-thinking approach to design processes.

📈 Primary Responsibilities

• Translate brand direction and marketing campaign objectives into visually compelling and conversion-optimized web experiences for Brightspeed's digital properties.

• Partner with digital analysts and strategists to design, execute, and analyze A/B and multivariate tests, translating findings into actionable design improvements.

• Utilize AI-assisted tools to expedite research synthesis, explore design alternatives, and contribute to the development of prototypes for AI-enabled or conversational customer experiences.

• Develop and maintain high-quality landing pages that support a cohesive and seamless customer journey across various digital media touchpoints.

• Monitor prospect progression and conversion data in collaboration with product owners, prioritizing design enhancements to improve the e-commerce shop-and-buy experience.

• Create detailed wireframes and model complex user flows for the customer account management platform, visualizing intricate solutions for product owners.

• Produce polished, production-ready UI assets within the established Figma design system, ensuring meticulous file organization and adherence to component library standards.

• Collaborate effectively with product management and software development teams to assess the user experience health of digital products and prioritize necessary improvements.

• Actively participate in weekly design rituals, including critiques, brainstorms, and stand-ups, contributing well-reasoned ideas and constructive feedback.

• Critically evaluate project briefs, identify potential gaps, and present thoroughly considered design solutions that align with business objectives.

• Utilize FigJam or Figma for rapid sketching and illustration of concepts to facilitate team discussions and advance design thinking.

• Manage individual workload autonomously within Asana, demonstrating accountability for multiple concurrent projects and project timelines.

📝 Enhancement Note: The responsibilities clearly outline a hybrid role blending UX strategy with hands-on UI execution. The explicit mention of "conversion-optimized" and "eCommerce" points towards a strong focus on driving business results through design. The inclusion of AI-assisted tools is a key differentiator.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, UX, eCommerce, Marketing, or a closely related field. Experience:

• A minimum of 3 years of professional experience in a web design role, with a demonstrable track record of delivering user-centered digital experiences.

• Practical experience utilizing AI within a professional product design workflow, with the ability to articulate specific examples of its impact on work or outcomes.

• Experience in making data-backed design decisions, with the ability to clearly articulate the rationale and impact of design choices.

• Proven experience in designing and maintaining landing pages and user flows for public websites and e-commerce platforms.

• Experience working within established design systems and component libraries, with a strong emphasis on Figma proficiency. Required Skills:

• UX/UI Design Expertise: Comprehensive understanding of user-centered design principles, user research methodologies, and information architecture.

• Figma Proficiency: Advanced skills in Figma for wireframing, prototyping, UI design, and collaboration, including experience with component libraries and design systems.

• Prototyping & Wireframing: Ability to create low-fidelity wireframes and high-fidelity interactive prototypes to effectively communicate design concepts and user flows.

• Data-Driven Design: Experience in interpreting user behavior data, A/B test results, and analytics to inform design decisions and drive optimization.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design rationale and collaborate effectively with cross-functional teams (product, engineering, marketing).

Preferred Skills:

• AI-Assisted Design Tools: Familiarity and practical experience with AI tools relevant to the design process (e.g., for research synthesis, idea generation, asset creation).

• E-commerce Design: Specific experience designing for online retail, checkout flows, and customer account management portals, with a focus on conversion optimization.

• Digital Analytics Tools: Experience with tools such as Adobe Analytics, Google Analytics, Full Story, or similar for tracking user behavior and performance metrics.

• Front-End Development Exposure: Basic understanding of HTML/CSS or experience with developer handoff workflows to ensure design feasibility.

• Accessibility Standards: Familiarity with WCAG 2.1 guidelines and best practices for creating accessible digital experiences.

• Brand & Marketing Strategy: Background or understanding of brand identity, marketing campaigns, and their integration into digital design.

📝 Enhancement Note: The requirement for practical AI experience in a design workflow is a significant differentiator for this role, suggesting the company is actively integrating emerging technologies into its design process. The "2-5 years" experience level aligns well with the blend of execution and strategic input expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of professional web design work, with a clear emphasis on user-centered design principles and UI craft.

• Case studies demonstrating the ability to translate brand direction and marketing goals into visually engaging, conversion-optimized digital experiences.

• Examples of user flows, wireframes, and high-fidelity prototypes for public websites, e-commerce platforms, or customer account management systems.

• Evidence of data-backed design decisions, including A/B testing outcomes or user research insights that influenced design iterations and improvements.

• Demonstrations of working within or contributing to design systems and component libraries, with a focus on Figma file hygiene and reusability. Process Documentation:

• Examples of how user research was conducted and synthesized to inform design decisions.

• Documentation of A/B testing strategies, including hypothesis formulation, design variations, and analysis of results.

• Prototypes or design artifacts illustrating complex user flows and interaction models for digital products.

• Case studies detailing the process of designing and implementing landing pages or e-commerce conversion funnels.

• Examples of collaboration with product and engineering teams, illustrating how design requirements were translated and implemented.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application of UX/UI skills in a commercial context, with a strong emphasis on data-informed decision-making and modern design tooling like Figma. The inclusion of AI usage in case studies would be a significant advantage.

💵 Compensation & Benefits

Salary Range:

• Based on the location (Charlotte, NC), experience level (2-5 years), and the nature of the role (Product Designer with hybrid work), a competitive salary range is estimated to be between $75,000 and $105,000 annually. This estimate is derived from industry benchmarks for similar roles in major metropolitan areas, considering the company's industry (telecommunications/internet services) and its focus on digital customer experience. Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans to support physical well-being.

• Life Insurance: Financial protection for employees and their families.

• Employee Assistance Program (EAP): Confidential counseling and support services for personal and work-related challenges.

• Retirement Savings: 401K plan with a company match, supporting long-term financial health.

• Paid Time Off (PTO): Generous PTO program to encourage work-life balance and employee well-being.

• Hybrid Work Arrangement: Flexibility to work part-time from home and part-time from the office, promoting a balanced lifestyle.

Working Hours:

• Standard full-time work hours are approximately 40 hours per week. The hybrid work arrangement offers flexibility in scheduling, with core collaboration hours expected during the business day. Occasional additional hours may be required to meet project deadlines.

📝 Enhancement Note: The salary range is an estimation based on market data for Product Designers in Charlotte, NC, with 2-5 years of experience. The provided benefits are directly sourced from the job description, highlighting a strong emphasis on employee well-being and financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications / Internet Service Provider (ISP). Brightspeed is focused on upgrading infrastructure, particularly fiber optic technologies, to serve underserved markets, aiming to provide fast and reliable internet.

Company Size: The company is a significant player in the telecommunications sector, backed by Apollo Global Management, suggesting a robust and well-resourced organization. Specific employee numbers are not provided but it's implied to be large enough to have regional hubs and dedicated departments.

Founded: Brightspeed was launched in 2021, indicating a relatively new but rapidly growing company focused on modernizing its network and customer experience.

Team Structure:

• The role is within the "Consumer Group," suggesting a focus on customer-facing products and services.

• The Product Designer will likely be part of a larger Digital Product or Design team, collaborating closely with Product Managers, UX Researchers, and other Designers.

• Cross-functional collaboration is a key aspect, involving close partnerships with digital analysts, software development teams, and marketing departments. Methodology:

• Data-Driven Design: Emphasis on using data from A/B tests and digital analytics to inform design decisions and measure impact.

• Agile/Iterative Development: Implied through the mention of A/B testing, rapid ideation, and continuous prioritization of design improvements.

• AI Integration: Active use of AI-assisted tools to enhance efficiency and explore new design possibilities.

• Design Systems: Adherence to and contribution to a Figma-based design system to ensure consistency and scalability.

Company Website: http://brightspeed.com/

📝 Enhancement Note: Brightspeed's recent founding and focus on infrastructure upgrades suggest a dynamic environment. The company culture emphasizes innovation, customer experience, and leveraging modern tools like AI, making it an attractive place for designers focused on impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor at an intermediate level (2-5 years of experience). It requires a blend of hands-on execution (UI craft, Figma production) and strategic input (UX thinking, data interpretation, AI application). The designer is expected to work autonomously on defined projects but also contribute to broader team discussions and design rituals.

Reporting Structure: While not explicitly stated, the designer will likely report to a Design Lead, UX Manager, or Head of Product Design within the Consumer Group. They will collaborate closely with Product Owners and work in conjunction with engineering and marketing teams.

Operations Impact: The Product Designer's impact is directly tied to improving the user experience across Brightspeed's public website, e-commerce funnel, and customer account management platform. Success in this role will translate to increased customer acquisition, higher conversion rates, improved customer satisfaction, and potentially reduced support costs through a more intuitive account management experience. The focus on conversion optimization and data-backed decisions ensures a measurable contribution to business growth.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in e-commerce design, conversion rate optimization (CRO), or AI-driven design applications.

• Skill Development: Potential to gain advanced proficiency in AI tools for design, explore front-end development principles, and master accessibility standards (WCAG).

• Leadership Potential: As experience grows, opportunities may arise to mentor junior designers, lead specific design initiatives, or transition into Senior Product Designer or UX Lead roles.

• Cross-functional Exposure: Gaining deeper insights into product management, digital analytics, and marketing strategies through close collaboration.

📝 Enhancement Note: The role offers a clear path for growth from an execution-focused designer to a more strategic contributor, especially with the emphasis on AI and data analysis. The company's growth trajectory also suggests potential for increased responsibilities over time.

🌐 Work Environment

Office Type: Brightspeed operates a hybrid work model. The Charlotte HQ is located in a modern office building (Vantage South End - East Tower), suggesting a professional and amenity-rich workspace. The role is designated as hybrid, meaning employees are expected to work part of their week from the office and part remotely.

Office Location(s): The primary office location mentioned is Charlotte, NC, specifically at 1120 S Tryon St. This is a central location within a major business district.

Workspace Context:

• Collaborative Environment: The office space is designed to foster collaboration, with opportunities for in-person interaction with colleagues during office days.

• Tools & Technology: Employees will have access to necessary design tools (Figma, FigJam) and project management software (Asana) within a company-provided or BYOD (Bring Your Own Device) setup, depending on company policy. High-speed internet is a given, aligning with the company's core business.

• Team Interaction: Hybrid work allows for a blend of focused individual work at home and team-building/brainstorming sessions in the office.

Work Schedule: The standard work schedule is full-time (approximately 40 hours per week). The hybrid model offers flexibility, allowing employees to balance in-office presence with remote work, accommodating personal needs while ensuring team connectivity and productivity.

📝 Enhancement Note: The hybrid model is a key feature, emphasizing flexibility while still requiring in-office presence for collaboration. This setup is common for design roles that benefit from both focused individual work and team ideation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements. Be prepared to highlight your Figma proficiency, experience with AI tools, and data-driven design examples.

• Hiring Manager Interview: A discussion focused on your experience, design philosophy, understanding of UX/UI principles, and how you approach problem-solving. Expect questions about your portfolio projects.

• Design Challenge/Portfolio Presentation: You will likely be asked to present specific case studies from your portfolio, detailing your process, decisions, and outcomes. A practical design exercise or a discussion about hypothetical scenarios may also occur. Focus on demonstrating your ability to articulate your design rationale clearly.

• Cross-functional Team Interview: An opportunity to meet with potential collaborators from product management, engineering, or marketing. This assesses your communication skills, ability to work in a team, and understanding of cross-functional dependencies.

• Final Interview: Potentially with a senior leader, focusing on cultural fit, long-term career aspirations, and overall alignment with Brightspeed's mission.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong case studies that best represent your skills in UX/UI, web design, e-commerce, and data-informed decision-making.

• Highlight AI Usage: Explicitly showcase any projects where you utilized AI-assisted tools, detailing the tool, your approach, and the benefits achieved (e.g., faster ideation, improved research synthesis).

• Structure for Impact: For each case study, clearly outline the problem, your role and responsibilities, the process you followed (including research, ideation, design, testing), your design solutions, and the measurable outcomes or impact.

• Showcase Figma Mastery: Ensure your Figma work is well-organized and demonstrates your ability to work with design systems and components.

• Quantify Results: Whenever possible, use metrics (conversion rates, user satisfaction scores, task completion times) to demonstrate the effectiveness of your designs.

• Articulate Rationale: Be prepared to verbally walk through your portfolio, explaining the "why" behind your design decisions, especially those influenced by data or AI insights.

Challenge Preparation:

• Understand the Business Context: Research Brightspeed's business, its target audience, and its competitive landscape. Understand their goals related to website conversion and customer experience.

• Practice Design Thinking: Be ready to apply your design process to a given problem, emphasizing user needs, business objectives, and technical constraints.

• Figma & AI Proficiency: Ensure you can quickly translate ideas into visual concepts within Figma and are comfortable discussing how AI could assist in the challenge.

• Communication: Practice articulating your thought process clearly and concisely, as if presenting to stakeholders with varying levels of design knowledge.

📝 Enhancement Note: The emphasis on AI, data-backed decisions, and a strong portfolio presentation indicates a rigorous but fair evaluation process designed to find candidates who can deliver tangible results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, UI design, prototyping, and collaboration within the design system. Advanced proficiency is expected.

• FigJam: Used for rapid ideation, brainstorming, sketching, and collaborative sessions.

• Asana: The primary project management tool for task tracking, workload management, and maintaining accountability across projects.

Analytics & Reporting:

• Digital Analytics Tools: Experience with tools like Adobe Analytics, Google Analytics, or Full Story is preferred for tracking user behavior, analyzing performance, and informing design decisions.

• A/B & Multivariate Testing Platforms: Familiarity with tools and methodologies for conducting and analyzing experiments to optimize conversion rates.

CRM & Automation:

• While not explicitly mentioned as primary tools for the designer, familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms can be beneficial for understanding customer data and campaign integration, especially within the e-commerce context. Other Potentially Relevant Tools:

• User Research Platforms: Tools for conducting user interviews, surveys, or usability testing.

• Prototyping Tools: Beyond Figma, other prototyping tools might be used or familiar.

• Accessibility Checkers: Tools to ensure compliance with WCAG standards.

📝 Enhancement Note: Figma is the central design tool. The explicit mention of AI-assisted tools suggests Brightspeed is investing in modern design workflows. Familiarity with analytics and testing platforms is crucial for demonstrating data-driven decision-making.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and serving the needs of Brightspeed's internet customers, driving design decisions that enhance their experience.

• Innovation & Efficiency: Embracing new technologies like AI to improve design processes and outcomes, while striving for efficient workflows and solutions.

• Data-Driven Approach: Valuing decisions informed by data, analytics, and testing results to ensure design effectiveness and business impact.

• Collaboration & Transparency: Encouraging open communication, constructive feedback, and teamwork across design, product, engineering, and marketing functions.

• Accountability & Ownership: Taking responsibility for projects, managing workloads autonomously, and delivering high-quality, production-ready work.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with product managers, analysts, and engineers, acting as a bridge between user needs and technical implementation.

• Design Critiques & Brainstorms: A culture that encourages active participation in team rituals, where ideas are shared, debated, and refined collaboratively.

• Feedback Exchange: Openness to giving and receiving constructive feedback to continuously improve designs and processes.

• Agile Mindset: Adapting to changing priorities, iterating on designs based on feedback and data, and contributing to a fast-paced development environment.

📝 Enhancement Note: The company culture appears to be forward-thinking, data-oriented, and collaborative, with a strong emphasis on customer experience and embracing new technologies like AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UX and UI Demands: Effectively managing time and focus between strategic UX thinking (research, flows) and detailed UI execution (pixel-perfect design, system adherence).

• Integrating AI Seamlessly: Learning to leverage AI tools effectively without compromising design quality or human oversight, and demonstrating their value to stakeholders.

• Data Interpretation Complexity: Translating complex analytics and A/B test results into clear, actionable design improvements that drive measurable business outcomes.

• Pace of a Growing Company: Adapting to the dynamic environment of a relatively new and rapidly expanding company, which may involve evolving processes and priorities.

• Hybrid Work Coordination: Ensuring effective collaboration and communication within a hybrid work model, balancing remote focus with in-office team engagement.

Learning & Development Opportunities:

• AI in Design Specialization: Becoming an expert in leveraging AI tools for product design, potentially leading to workshops or internal guidance roles.

• E-commerce Optimization: Deepening expertise in conversion rate optimization (CRO) and advanced e-commerce UX patterns.

• Accessibility Standards Mastery: Gaining a strong command of WCAG guidelines and implementing best practices for inclusive design.

• Cross-functional Skill Development: Learning more about product management, digital marketing, and front-end development through collaborative projects.

• Design System Contribution: Opportunities to contribute to the evolution and expansion of Brightspeed's Figma design system.

📝 Enhancement Note: The challenges presented are typical for a role at the intersection of design, technology, and business goals in a growing company. The growth opportunities are well-aligned with current industry trends in design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to improve a part of the product design process. What was the tool, your approach, and the outcome?" (Focus on specific examples and quantifiable benefits.)

• "Walk me through a complex user flow you designed for an e-commerce or account management platform. What challenges did you face, and how did you address them?" (Highlight your problem-solving skills and user-centric approach.)

• "How do you approach translating brand direction and marketing goals into visually engaging, conversion-optimized web experiences?" (Discuss your understanding of branding, marketing objectives, and CRO principles.) Company & Culture Questions:

• "Based on your understanding of Brightspeed, what do you see as the biggest opportunities for improving the customer digital experience?" (Showcase your research and strategic thinking.)

• "How do you ensure effective collaboration and communication in a hybrid work environment?" (Provide examples of your communication strategies and adaptability.)

• "Describe a situation where you had to make a data-backed design decision that was initially unpopular or counter-intuitive. How did you present your case?" (Demonstrate your ability to use data persuasively.) Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative, clearly defining the problem, your role, your process, your solutions, and the impact.

• Visual Clarity: Use high-quality visuals (mockups, wireframes, prototypes) and ensure your Figma files are well-organized and easy to navigate if screen-sharing.

• Focus on Rationale: For every design decision, explain the "why" – linking it back to user needs, business goals, data insights, or AI recommendations.

• Highlight AI & Data: Explicitly call out where AI tools were used and how data influenced your design choices. Quantify results whenever possible.

• Engage Your Audience: Be prepared to answer questions throughout your presentation and tailor your explanations to the interviewer's background.

📝 Enhancement Note: Preparation should focus on demonstrating practical application of skills, particularly with Figma and AI tools, and the ability to connect design work directly to business outcomes through data.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Tailor Your Resume: Highlight keywords from the job description such as "UX/UI Design," "Figma," "AI-assisted tools," "eCommerce," "conversion optimization," "wireframing," "prototyping," and "data-backed decisions." Quantify achievements with metrics where possible.

• Curate Your Portfolio: Select 3-5 strong case studies that best showcase your skills relevant to Brightspeed's needs. Ensure your portfolio clearly demonstrates your process, your use of Figma, and any experience with AI tools, data analysis, and A/B testing.

• Prepare Your Portfolio Presentation: Practice walking through your selected case studies, focusing on the problem, your process, your solutions, and the measurable impact. Be ready to articulate the rationale behind your design decisions and how you leveraged data or AI.

• Research Brightspeed: Understand their mission, recent activities, target market, and current digital presence. This will help you tailor your application and interview responses to their specific context and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.