UX CRO Designer

📍 Job Overview

Job Title: UX CRO Designer

Company: easyJet

Location: London, United Kingdom

Job Type: Full-time

Category: UX/UI Design, Conversion Rate Optimization (CRO)

Date Posted: 2026-06-15

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive significant improvements in customer experience and conversion rates through strategic A/B and multivariate testing initiatives.

• Design and deliver user-centric digital solutions by translating complex customer and business challenges into intuitive and effective interfaces.

• Foster a culture of continuous improvement within the CRO/Experimentation team by optimizing processes and enhancing team efficiency.

• Collaborate closely with cross-functional teams, including Product, Data, Insight, Digital Performance, and Engineering, to ensure seamless execution of experimentation strategies.

• Champion accessibility and brand consistency by ensuring all design outputs adhere to the latest accessibility standards and easyJet's brand guidelines.

📝 Enhancement Note: While the title is "UX CRO Designer," this role is positioned within a "CRO/Experimentation team" that focuses on optimizing digital experiences and conversion. The responsibilities clearly indicate a blend of UX/UI design with a strong emphasis on data-driven experimentation and conversion rate optimization, making it a specialized role within the GTM operations spectrum.

📈 Primary Responsibilities

• Design and deliver A/B and multivariate tests across easyJet’s digital platforms (web and mobile) to enhance customer journeys and boost conversion.

• Create wireframes, user flows, interactive prototypes, and polished design solutions using Figma, ensuring a balance between user needs, commercial objectives, and brand consistency.

• Collaborate with Product Owners, analysts, developers, and designers to gather and interpret design and testing requirements, ensuring alignment with broader business goals.

• Support user research and validation activities, leveraging methodologies and tools like Userlytics to gain deep insights into customer behavior and preferences.

• Actively contribute to the development and refinement of CRO processes and team efficiency, promoting a test-and-learn approach.

• Ensure all designed experiences meet accessibility standards (WCAG) and align with easyJet's established brand guidelines.

• Work within agile delivery environments, managing multiple projects and priorities simultaneously to meet experiment timelines.

• Translate customer and business challenges into intuitive digital solutions, informed by data insights and user feedback.

• Present design concepts and test outcomes to various stakeholders, articulating the rationale and expected impact.

📝 Enhancement Note: The responsibilities emphasize the full lifecycle of CRO design, from ideation and research to prototyping, implementation support, and continuous improvement. This indicates a need for a designer who can not only create visually appealing interfaces but also strategically influence conversion through data-backed design decisions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Design, Human-Computer Interaction, or a related field is beneficial. Equivalent practical experience will be highly valued.

Experience: 5-10 years of proven experience in UX/UI Design, with a significant focus on Conversion Rate Optimization (CRO) and digital product design within fast-paced digital environments.

Required Skills:

• Extensive experience in UX/UI design for web and mobile products, with a focus on conversion-driven design.

• A robust portfolio showcasing customer-focused digital design work, ideally including case studies of A/B tests or optimization projects.

• Proficiency in Figma for creating wireframes, prototypes, and high-fidelity designs.

• Experience with user testing platforms, specifically Userlytics, for gathering behavioral insights.

• Solid understanding of HTML and CSS to effectively communicate design intent to development teams.

• Proven experience working within agile delivery environments and methodologies.

• Strong stakeholder management and communication skills, with the ability to articulate design decisions and rationale clearly.

• Ability to manage multiple projects and priorities simultaneously in a dynamic setting.

• Understanding of accessibility standards (e.g., WCAG) and inclusive design principles. Preferred Skills:

• Experience with other design and prototyping tools.

• Familiarity with A/B testing platforms (e.g., Optimizely, VWO, Google Optimize) and understanding of their technical implementation.

• Experience with data analysis tools to interpret experiment results and inform design decisions.

• Familiarity with JIRA or similar project management platforms for workflow tracking.

• A proactive and innovative mindset, with the confidence to challenge existing approaches.

📝 Enhancement Note: The requirement for 5-10 years of experience, coupled with a strong portfolio and specific tool proficiencies (Figma, Userlytics), suggests this is a mid-to-senior level role. The emphasis on both UX/UI and CRO indicates a need for a candidate who can bridge the gap between user-centric design and business performance metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong track record in UX/UI design for digital products (web and mobile).

• Specific case studies highlighting experience with Conversion Rate Optimization (CRO) initiatives, including A/B tests or multivariate tests.

• Examples of how data, user research, and customer insights were used to inform design decisions and drive improvements.

• Prototypes created in Figma, showcasing user flows, interaction design, and visual design capabilities.

• Demonstrations of designs that adhere to accessibility standards and brand guidelines.

• Evidence of designing for both user needs and commercial objectives. Process Documentation:

• Examples of how you have contributed to or improved CRO processes within a team.

• Case studies that outline the process from identifying a problem, designing a solution, testing it, and analyzing the results.

• Demonstrations of how you have collaborated with Product, Analytics, and Engineering teams to execute tests.

• Insights into how you use tools like Userlytics and Figma in a structured design and testing workflow.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will be used to assess the candidate's ability to translate data and user needs into effective, testable design solutions. The emphasis on CRO case studies means candidates should be prepared to detail their contribution to specific optimization projects and their outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX CRO Designer with 5-10 years of experience in London, the estimated salary range is £55,000 - £75,000 per annum. This estimate considers the cost of living in London, the specific skills required, and the responsibilities outlined for this role within a major airline.

Benefits:

• Competitive base salary.

• Performance-based bonus of up to 20%.

• Generous annual leave: 25 days plus bank holidays.

• Share incentive schemes: BAYE (Save As You Earn), SAYE (Save As You Earn), and performance share schemes.

• Pension contribution: 5% of salary.

• Life assurance coverage.

• Flexible benefits package, allowing customization to individual needs.

• Excellent staff travel benefits, a significant perk for an airline.

Working Hours: This is a full-time position, typically around 40 hours per week, with a hybrid working arrangement.

📝 Enhancement Note: The salary range is an estimation based on general market data for similar roles in London. Actual compensation may vary based on the candidate's specific experience, qualifications, and negotiation. The benefits package is comprehensive, reflecting easyJet's commitment to employee well-being and engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aviation / Travel. easyJet is a leading European low-cost airline, operating over 1,207 routes across 38 countries. This context implies a fast-paced, customer-centric, and data-informed operational environment.

Company Size: A large, FTSE-listed company with "multi-billion" pound valuation and over 18,000 employees globally. This scale suggests structured processes, significant digital investment, and opportunities for impact.

Founded: easyJet was founded in 1995, indicating a mature company with established operational frameworks and a long-standing presence in the market.

Team Structure:

• The CRO/Experimentation team is a specialized unit within the broader digital product development function.

• It operates collaboratively with Product, Analytics, Research, and Development teams, suggesting a matrixed or cross-functional reporting structure for projects.

• The team fosters an environment where ideas are encouraged, and a "test-and-learn" methodology is integral to daily operations. Methodology:

• Data-driven decision-making is central, with a strong reliance on customer insight, research, and experimentation.

• Agile methodologies are employed, facilitating rapid iteration and collaboration.

• A customer-first approach guides all initiatives, aiming to create seamless and engaging digital experiences.

Company Website: https://www.easyjet.com/

📝 Enhancement Note: easyJet's brand is synonymous with accessible travel across Europe. The company culture is characterized by its "Promise Behaviours" (Safe, Bold, Welcoming, Challenging) and a focus on making travel easy. For a UX CRO Designer, this means an environment that values innovation, customer empathy, and data-driven improvements within a highly competitive and regulated industry.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level UX CRO Designer. It requires substantial experience in both UX/UI design and conversion rate optimization, indicating a level of autonomy and responsibility for driving experimental design initiatives.

Reporting Structure: The designer will likely report to a Head of CRO, Digital Product Lead, or a similar managerial role within the digital product or marketing operations team. They will collaborate extensively with peers in Product, Analytics, and Engineering.

Operations Impact: The UX CRO Designer has a direct impact on revenue and business performance by optimizing conversion rates across digital platforms. Their work directly influences customer acquisition, booking conversion, and overall customer lifetime value by improving the digital user experience.

Growth Opportunities:

• Specialization: Deepen expertise in CRO, A/B testing methodologies, and advanced UX research techniques.

• Leadership: Progress to a Senior UX CRO Designer, Lead UX Designer, or CRO Manager role, potentially leading a team or a portfolio of optimization initiatives.

• Cross-Functional Development: Gain broader experience in product management, digital analytics, or marketing operations through cross-team projects and exposure.

• Skill Enhancement: Opportunities to lead training sessions on design best practices or experimentation for other teams.

📝 Enhancement Note: The role offers a clear path for growth within the specialized field of CRO and UX design, with potential to move into leadership or strategic roles focused on digital performance optimization. The hybrid nature of the role also suggests a balance between focused individual work and collaborative team engagement.

🌐 Work Environment

Office Type: Hybrid working model, with a base at easyJet's HQ in Luton. This implies a mix of remote work and in-office collaboration.

Office Location(s): London Luton Airport HQ. This location provides access to a significant hub for the company's operations, facilitating interaction with various departments.

Workspace Context:

• Collaborative Environment: The role emphasizes working closely with Product, Data, Insight, Digital Performance, and Engineering teams, suggesting a highly collaborative workspace, both in-person and virtually.

• Tools and Technology: Access to industry-standard design tools (Figma) and user testing platforms (Userlytics), along with potential access to A/B testing tools and analytics platforms.

• Team Interaction: Regular team meetings, workshops, and cross-functional project discussions are expected. The hybrid model allows for flexibility while ensuring team cohesion.

Work Schedule: Full-time, approximately 40 hours per week. Hybrid arrangement allows for flexibility in structuring the work week, balancing remote productivity with in-office collaboration.

📝 Enhancement Note: The hybrid model is designed to offer flexibility while maintaining team connectivity and facilitating essential in-person collaboration. For a UX CRO Designer, this environment supports both deep work on design tasks and active participation in team-wide experimentation strategy sessions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: Presentation of your portfolio, focusing on UX/UI and CRO case studies. This will likely involve a deep dive into your design process, decision-making, and the impact of your work.

• Practical Exercise/Challenge: A design challenge or a case study scenario related to CRO and UX design for easyJet's digital platforms. This assesses problem-solving skills, design thinking, and ability to apply concepts to real-world problems.

• Stakeholder/Team Interviews: Meetings with potential team members, Product Owners, Data Analysts, or Engineering leads to assess collaboration skills and alignment with team dynamics.

• Final Interview: Potentially with a senior leader to discuss strategic fit, career aspirations, and confirm overall suitability.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best showcase your UX/UI and CRO expertise.

• CRO Focus: For each project, clearly articulate the problem, your approach, the design solutions, the experimentation strategy (A/B tests, etc.), the results (quantified impact on conversion rates, user behavior), and your specific role.

• Process Transparency: Detail your design process, including user research, wireframing, prototyping, user testing, and iteration.

• Tool Proficiency: Highlight your skills with Figma and Userlytics, and any other relevant design or testing tools.

• Accessibility & Brand: Demonstrate how you incorporate accessibility standards and brand guidelines into your work.

• Storytelling: Frame your projects as compelling stories that highlight your problem-solving abilities and impact.

Challenge Preparation:

• Understand easyJet: Research easyJet's website, app, customer journeys, and current digital offerings. Identify potential areas for optimization.

• CRO Fundamentals: Refresh your knowledge of A/B testing principles, experimental design, and common CRO strategies.

• Design Thinking: Prepare to articulate your design process for problem-solving, from user needs to solution design.

• Data Interpretation: Be ready to discuss how you would analyze data to inform design decisions and measure experiment success.

• Stakeholder Communication: Practice explaining complex design concepts and test results clearly and concisely.

📝 Enhancement Note: The interview process heavily emphasizes a candidate's ability to demonstrate tangible results through their portfolio and practical exercises. Candidates should be prepared to discuss specific metrics and ROI achieved through their design and optimization efforts.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, and high-fidelity UI design. Proficiency is a core requirement.

• Userlytics: Required for supporting user research and validation activities, understanding customer behavior.

Analytics & Reporting:

• While not explicitly listed as a primary tool for the designer, understanding and utilizing data from analytics platforms (e.g., Google Analytics, Adobe Analytics) and A/B testing tools is crucial for informing design and measuring impact. CRM & Automation:

• JIRA: Experience with JIRA or similar project management platforms is preferred for working within agile teams and tracking tasks.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. Familiarity with Userlytics is also explicitly stated. While not mandatory for the designer to manage analytics or A/B testing platforms, a strong understanding of how these tools are used to inform design decisions and measure experiment success is essential.

👥 Team Culture & Values

Operations Values:

• Boldness & Challenge: Encouraged to propose new ideas and challenge existing approaches to drive innovation in CRO.

• Customer-Centricity: A strong focus on understanding and improving the customer experience across all digital touchpoints.

• Data-Driven: Decisions are informed by customer insights, research, and experimentation results.

• Collaboration: Working effectively within cross-functional teams is paramount.

• Efficiency: Continuous improvement of processes and team efficiency is valued.

Collaboration Style:

• Highly collaborative, working closely with Product, Data, Insight, Digital Performance, and Engineering teams.

• Agile environment that encourages open communication, feedback exchange, and shared problem-solving.

• Emphasis on cross-functional integration to ensure seamless execution of experimentation and design initiatives.

📝 Enhancement Note: The company's stated behaviours (Safe, Bold, Welcoming, Challenging) are directly applicable to the team's operational ethos. A "Bold" approach would encourage experimentation, while a "Challenging" mindset would question current assumptions to find better solutions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively managing competing priorities and requirements from various departments (Product, Marketing, Engineering).

• Data Interpretation: Translating complex data and experiment results into actionable design insights and clear recommendations.

• Rapid Iteration: Working within a fast-paced agile environment that requires quick design turnarounds for testing.

• Brand Consistency: Ensuring all experimental designs align with established brand guidelines while pushing creative boundaries.

• Accessibility Compliance: Continuously ensuring all designs meet evolving accessibility standards across different platforms.

Learning & Development Opportunities:

• Advanced CRO Techniques: Opportunities to learn and apply more sophisticated experimentation methodologies.

• UX Research Expansion: Deepen skills in various user research techniques and qualitative analysis.

• Cross-functional Exposure: Gain insights into product strategy, data analytics, and engineering processes.

• Industry Best Practices: Staying abreast of the latest trends in UX design, CRO, and digital transformation within the aviation industry.

• Mentorship: Potential to be mentored by senior designers or CRO specialists, or to mentor junior team members.

📝 Enhancement Note: This role offers significant opportunities for professional development in the specialized and high-impact field of CRO. The challenges are typical of a dynamic digital product environment, providing ample scope for skill enhancement and career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used A/B testing to significantly improve a key conversion metric. What was your process, what were the results, and what did you learn?" (Focus on demonstrating impact and process).

• "How would you approach designing a new feature for the easyJet booking process, considering conversion goals and user experience?" (Assess design thinking, user empathy, and CRO awareness).

• "Walk me through your process for translating user research findings into design iterations for an A/B test." (Evaluate user research integration and design process).

• "How do you ensure accessibility and brand consistency while designing for experimentation?" (Test understanding of constraints and best practices). Company & Culture Questions:

• "Why easyJet? What interests you about working in the aviation industry and for our brand?" (Assess motivation and cultural fit).

• "Describe your experience working in agile teams and collaborating with Product, Data, and Engineering." (Evaluate collaboration and agile methodology understanding).

• "How do you stay updated on the latest trends in UX design and CRO?" (Gauge commitment to continuous learning). Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project, with each project detailing the challenge, your role, your process (research, ideation, design, testing), the solution, and the quantifiable outcomes.

• Quantify Impact: For CRO projects, clearly state the conversion lift, revenue impact, or other key metrics achieved. Use percentages and absolute numbers where possible.

• Figma & Userlytics: Be prepared to demonstrate specific examples of your work in Figma. Discuss how you've used Userlytics or similar tools to gather insights.

• Storytelling: Present your work as narratives that highlight your problem-solving skills and impact. Explain why you made certain design decisions.

• Conciseness: Be prepared to present key projects within a given timeframe, focusing on the most impactful aspects.

📝 Enhancement Note: Expect interviewers to probe deeply into your portfolio, seeking to understand not just your design skills but also your strategic thinking, data literacy, and ability to drive measurable business results through design.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the easyJet careers portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight your UX/UI and CRO experience, emphasizing achievements relevant to easyJet's digital presence and conversion goals. Ensure your portfolio is readily accessible and clearly showcases your best work, especially CRO-focused case studies.

• Resume Optimization: Integrate keywords from the job description, such as "UX Design," "UI Design," "CRO," "A/B Testing," "Figma," "User Research," and "Agile." Quantify your achievements with specific metrics wherever possible.

• Interview Preparation: Practice articulating your design process, discussing your portfolio projects in detail, and preparing for potential design challenges or scenario-based questions. Research easyJet's digital platforms to identify potential areas for improvement.

• Company Research: Understand easyJet's brand, mission, and customer base. Familiarize yourself with their "Promise Behaviours" and consider how your approach aligns with their culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.