Brand and Marketing Designer at Sarmad

📍 Job Overview

Job Title: Brand and Marketing Designer

Company: Sarmad

Location: Ireland

Job Type: FULL_TIME

Category: Marketing Operations / Brand Design

Date Posted: 2026-06-15

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

Design compelling visual assets to support marketing initiatives and sales enablement for a Saudi fintech group.
Translate complex financial and technology concepts into clear, engaging visuals for senior B2B audiences.
Develop and maintain brand consistency across all digital, sales, and marketing collateral.
Build reusable templates and visual systems to enhance marketing team efficiency and scalability.

📝 Enhancement Note: This role is critical for the GTM (Go-To-Market) strategy, focusing on visual communication to support sales, marketing, and brand positioning within the fintech sector. The emphasis on B2B audiences and financial services design highlights a need for strategic visual storytelling and a deep understanding of the industry's communication nuances.

📈 Primary Responsibilities

Design and produce high-quality marketing assets for Sarmad and Thamar across various channels, including social media (LinkedIn visuals, carousels, campaign assets), presentations, proposals, white papers, brochures, reports, website assets, and sales materials.
Create visually appealing and informative sales decks, proposals, brochures, one-pagers, white papers, and detailed reports that effectively communicate value propositions to potential clients and stakeholders.
Develop and refine website visuals, icons, diagrams, and overall visual layouts to enhance user experience and brand perception.
Collaborate closely with content creators and product marketing teams to transform complex financial and technological messages into easily digestible and impactful visual assets.
Establish and manage reusable templates and robust visual systems to ensure brand consistency and streamline the marketing team's workflow.

📝 Enhancement Note: The responsibilities indicate a need for a designer who can operate strategically, not just executively. Building "reusable templates and visual systems" points to a proactive approach to process optimization within the marketing function, crucial for scaling operations in a growing fintech group.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating relevant skills and experience is paramount. A Bachelor's degree in Graphic Design, Visual Communications, or a related field is often preferred.

Experience: 5+ years of dedicated experience in brand design, marketing design, B2B design, fintech design, financial services design, or technology design.

Required Skills:

Proven expertise in designing for B2B technology, fintech, banking, investment, or financial services sectors.
A strong portfolio showcasing social media design, presentation design (sales decks, proposals), brochure design, and long-form asset creation.
Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
High-level skills in Figma for collaborative design and prototyping.
Experience with Canva for quick asset creation and template utilization.
Mastery of PowerPoint for creating professional sales decks and reports.
Deep understanding of typography, visual hierarchy, spacing, and maintaining brand consistency.
Ability to translate complex financial and technology concepts into clear, compelling visual designs suitable for senior B2B audiences. Preferred Skills:
Experience with motion graphics or animation for digital assets.
Familiarity with UX/UI principles for website visuals.
Knowledge of data visualization techniques for reports and white papers.
Experience in building and managing design systems.

📝 Enhancement Note: The explicit requirement for B2B technology, fintech, banking, or financial services design work, coupled with a strong portfolio, indicates that candidates must demonstrate a proven track record of creating visuals that resonate with sophisticated business audiences and communicate complex financial concepts effectively. This is a key differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio that clearly demonstrates a minimum of 5 years of experience in brand and marketing design, with a specific focus on B2B technology or financial services.
Showcase a range of projects including social media campaign assets (e.g., LinkedIn carousels, posts), professional sales decks and proposals, well-designed brochures and one-pagers, and detailed reports or white papers.
Highlight examples of creating reusable templates and visual systems that have improved workflow efficiency or brand consistency for a marketing team.
Include case studies or project descriptions that explain the design challenge, your process, and the impact of your visual solutions, particularly for complex financial or technology concepts. Process Documentation:
Ability to document design processes and workflows for creating marketing assets, ensuring clarity and repeatability.
Experience in contributing to or maintaining style guides and brand guidelines to ensure consistent application across all collateral.
Capacity to articulate the rationale behind design choices, demonstrating an understanding of how visuals support marketing objectives and business goals.

📝 Enhancement Note: The emphasis on a portfolio specifically demonstrating B2B technology, fintech, or financial services design work, alongside the ability to create "reusable templates and visual systems," suggests the company values designers who can contribute to operational efficiency and scalable brand execution. Applicants should prepare to discuss their process for creating such systems.

💵 Compensation & Benefits

Salary Range: Given the fully remote nature within Ireland, the experience level (5-10 years), and the specialized fintech/B2B design focus, a competitive salary range for a Brand and Marketing Designer in Ireland would typically fall between €55,000 - €75,000 annually. This estimate is based on industry benchmarks for experienced designers in technology and finance sectors in Western Europe, adjusted for the Irish market and the remote work arrangement.

Benefits:

Fully remote work arrangement, offering flexibility and work-life balance.
Opportunity to work with a growing fintech group in emerging markets.
Professional development and learning opportunities in a dynamic industry.
Contribution to shaping the brand identity of innovative financial technology platforms.
Standard benefits typically include health insurance, paid time off, and pension contributions, though specifics would be confirmed upon offer.

Working Hours: Approximately 40 hours per week, with flexibility often afforded in a remote, fully-remote role. Core hours may be established to facilitate collaboration with teams across different time zones, particularly with the company's Saudi Arabian headquarters.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for experienced designers in Ireland within the tech/fintech sector. Actual compensation may vary based on the candidate's specific experience, portfolio strength, and negotiation. The primary benefit highlighted is the fully remote nature and the opportunity to contribute to a growing fintech entity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology), focused on building technology, platforms, and ventures for the financial sector, particularly in emerging markets. This sector is characterized by rapid innovation, a strong emphasis on data security, and a drive for efficiency and customer-centric solutions.

Company Size: While not explicitly stated, Sarmad is described as a "fintech group," suggesting it's beyond a startup phase, likely a growing medium-sized enterprise or a division within a larger financial institution. This implies a structured yet dynamic environment.

Founded: 2020 (as per company website). This indicates a relatively young company, likely agile and forward-thinking, with a culture that embraces new technologies and innovative approaches.

Team Structure:

The Brand and Marketing Designer will likely be part of a broader Marketing or Go-To-Market (GTM) team.
This team will collaborate closely with Product Marketing, Content Creation, Sales, and potentially Product Development teams.
Reporting would likely be to a Marketing Manager, Head of Marketing, or Art Director.
Cross-functional collaboration is key, especially when translating complex technical information into accessible marketing materials. Methodology:
Data-driven decision-making in marketing and product development.
Agile methodologies for project management and product releases.
Focus on customer experience and user-centric design.
Emphasis on clear communication and visual storytelling to drive engagement and understanding.

Company Website: https://sarmad.sa/

📝 Enhancement Note: Sarmad's focus on emerging markets and fintech suggests a culture that values innovation, adaptability, and a strong understanding of diverse market needs. The designer's role is crucial in bridging the gap between complex financial technology and market understanding through effective visual communication.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, specifically a mid-to-senior level Brand and Marketing Designer. It requires a strong foundation in design principles and a proven ability to execute a wide range of marketing and brand assets independently.

Reporting Structure: The designer will likely report to a Marketing Lead, Head of Marketing, or Art Director. This structure allows for strategic direction while providing autonomy in execution.

Operations Impact: The designer's impact is directly tied to the effectiveness of Sarmad and Thamar's external communications. High-quality visual assets can significantly influence brand perception, lead generation, sales conversion rates, and overall market penetration for their fintech products and services. They are integral to the GTM operational success.

Growth Opportunities:

Specialization: Potential to deepen expertise in fintech branding, B2B marketing design, or data visualization within the financial sector.
Leadership: Opportunity to lead design initiatives, mentor junior designers, or potentially move into a Design Lead or Art Director role as the company scales.
Skill Expansion: Chance to expand into areas like UX/UI design, motion graphics, or even contribute to product design strategy.
Industry Exposure: Gaining invaluable experience in the rapidly evolving fintech landscape, particularly in emerging markets.

📝 Enhancement Note: The growth trajectory for this role is tied to the company's expansion and the designer's ability to not only execute but also to contribute strategically to visual systems and brand development. The fintech industry's rapid evolution offers continuous learning and adaptation opportunities.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office requirement. The "office" is wherever the designer chooses to work, provided they have a suitable setup for productivity.

Office Location(s): While the role is based in Ireland, the company is a Saudi Arabian fintech group. This implies a global, distributed team. The primary "location" context is working remotely within Ireland, adhering to Irish employment laws and time zones.

Workspace Context:

The workspace is self-managed, requiring discipline and effective time management.
Access to reliable internet and a dedicated workspace is essential for productivity and collaboration.
Communication will primarily occur through digital collaboration tools (e.g., Slack, Zoom, email).
Opportunities for team interaction will be virtual, emphasizing clear written and verbal communication.

Work Schedule: Approximately 40 hours per week. While remote, maintaining consistent availability during core working hours (likely Dublin/Irish time zone) will be important for team collaboration and meetings with stakeholders in other regions. Flexibility is a key benefit, but adherence to agreed-upon schedules for meetings and deadlines is expected.

📝 Enhancement Note: The fully remote nature emphasizes the need for self-motivation and strong digital communication skills. The designer must be comfortable working autonomously and effectively collaborating with a distributed team, likely spanning multiple time zones.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio to assess alignment with B2B fintech design requirements. Applications without relevant work will be disqualified.
Portfolio Presentation: A dedicated session where the candidate presents their portfolio, discussing specific projects, design process, and challenges encountered, particularly those related to B2B technology or financial services.
Skills Assessment/Case Study: A practical exercise or case study might be given to evaluate design thinking, problem-solving skills, and ability to translate complex concepts into visuals within a given timeframe.
Team/Hiring Manager Interview: Discussion about work style, collaboration, understanding of Sarmad's mission, and cultural fit.
Final Interview: May involve senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

Curate Strategically: Prioritize projects that directly showcase B2B technology, fintech, banking, investment, or financial services design. Include examples of social media, sales decks, brochures, and long-form content.
Showcase Process: For each project, explain your thought process, the problem you were solving, your design choices, and the outcome. Use case study format.
Highlight Reusability: If you have examples of creating templates or visual systems, make sure to feature them prominently and explain their impact on efficiency or brand consistency.
Quantify Impact: Where possible, include metrics or qualitative feedback demonstrating the success of your designs (e.g., increased engagement, improved clarity in proposals).
Tailor Presentation: Be ready to discuss how your skills apply specifically to Sarmad's mission and the challenges of communicating complex financial concepts visually.

Challenge Preparation:

Understand the Context: Research Sarmad, Thamar, and the fintech landscape. Understand their target audience (senior B2B, emerging markets).
Practice Visual Translation: Prepare to take a hypothetical complex financial concept and sketch out how you would visualize it.
Time Management: If given a timed exercise, practice working efficiently under pressure.
Communication: Be prepared to articulate your design decisions clearly and concisely.

📝 Enhancement Note: The strict requirement for B2B/fintech experience means the portfolio review is a critical gate. Candidates must explicitly demonstrate this specialized experience. The interview process will likely focus heavily on assessing this domain expertise and the ability to translate complex financial ideas visually.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential for professional graphic design. Proficiency in Photoshop, Illustrator, and InDesign is a must for creating a wide range of marketing collateral.
Figma: Crucial for collaborative design, prototyping, and potentially building design systems. Its real-time collaboration features are vital for remote teams.
Canva: Useful for rapid asset creation, template utilization, and empowering non-designers within the marketing team.
Microsoft PowerPoint: A primary tool for creating sales decks, proposals, and reports, requiring strong skills in presentation design and data visualization.

Analytics & Reporting:

While not directly a design tool, an understanding of how design impacts analytics (e.g., website engagement, social media metrics) is beneficial. Familiarity with common analytics platforms like Google Analytics or social media analytics dashboards can provide context. CRM & Automation:
Familiarity with CRM systems (like Salesforce, HubSpot) and marketing automation platforms can be helpful to understand how marketing assets are deployed and tracked, although direct experience may not be required for this design-focused role.

📝 Enhancement Note: The specified tools (Adobe Creative Suite, Figma, Canva, PowerPoint) are standard for this type of role. The emphasis on Figma and PowerPoint, alongside Adobe, suggests a blend of professional design execution and practical business communication needs.

👥 Team Culture & Values

Operations Values:

Innovation: A drive to create novel solutions and stay ahead in the fast-paced fintech industry.
Clarity: Commitment to making complex financial and technological concepts easily understandable through design.
Efficiency: Building scalable systems and templates to optimize workflow and resource utilization.
Collaboration: Working effectively across departments to achieve shared goals.
Excellence: Maintaining high standards in design quality and brand consistency.

Collaboration Style:

Cross-functional Integration: Actively partnering with content, product marketing, and sales teams to ensure visual assets align with strategic messaging and business objectives.
Feedback-Driven: Openness to constructive criticism and iterative design processes.
Proactive Communication: Maintaining clear and consistent communication channels, especially in a remote setting, to ensure alignment and timely delivery of assets.
System-Oriented: Contributing to and leveraging shared design systems and templates to enhance team efficiency and brand coherence.

📝 Enhancement Note: The company's focus on fintech and emerging markets suggests a culture that values agility, problem-solving, and a forward-thinking approach. The designer's role is to visually embody these values and communicate them effectively to external audiences.

⚡ Challenges & Growth Opportunities

Challenges:

Translating Complexity: The primary challenge will be distilling intricate financial and technological concepts into clear, compelling visuals for a sophisticated B2B audience.
Brand Consistency: Ensuring a unified brand identity across diverse marketing materials and channels for both Sarmad and Thamar.
Remote Collaboration: Effectively collaborating and maintaining strong communication within a distributed, international team.
Pace of Fintech: Adapting designs to the rapid evolution of the fintech industry and product offerings.

Learning & Development Opportunities:

Fintech Industry Insight: Deepening understanding of the financial technology sector, its trends, and its communication nuances.
Advanced Design Skills: Opportunities to hone skills in areas like data visualization, motion graphics, or UX/UI principles.
Design System Development: Contributing to or leading the creation of comprehensive design systems for scalable brand execution.
Cross-Cultural Design: Working with a Saudi Arabian company provides exposure to different market perspectives and design aesthetics.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only technically skilled but also a strategic thinker, capable of understanding complex subject matter and communicating it effectively. Growth opportunities are centered around specialization within fintech and the development of scalable design operations.

💡 Interview Preparation

Strategy Questions:

"How would you approach designing a visual campaign to explain the benefits of [specific Sarmad product/service] to a potential institutional investor in an emerging market?" (Focus on understanding target audience and translating complex financial value.)
"Describe a time you had to translate a highly technical concept into a clear visual asset. What was your process, and what was the outcome?" (Assesses problem-solving and visual communication skills.)
"How would you ensure brand consistency across all marketing materials for two distinct entities like Sarmad and Thamar?" (Evaluates understanding of brand management and system creation.) Company & Culture Questions:
"What interests you most about Sarmad's mission in the fintech space and its focus on emerging markets?" (Assesses research and alignment with company vision.)
"How do you approach collaboration with remote teams and stakeholders with different technical backgrounds?" (Evaluates communication and teamwork skills in a remote setting.)
"How do you stay updated on design trends relevant to the financial services or technology sector?" (Probes continuous learning and industry awareness.) Portfolio Presentation Strategy:
Structure for Impact: Begin with a brief overview of your experience and then dive into 2-3 key projects that best represent your B2B fintech design capabilities.
Tell a Story: For each project, explain the client/company, the challenge, your role and process, the design solutions, and the results or impact.
Highlight Process & Tools: Specifically mention how you used Adobe Creative Suite, Figma, Canva, and PowerPoint in your projects, and how your design systems or templates contributed to efficiency.
Address Specific Requirements: Explicitly point to examples that meet the job description's requirements (social media, sales decks, white papers, B2B tech/fintech focus).
Be Prepared for Q&A: Anticipate questions about your design choices, problem-solving skills, and understanding of the fintech industry.

📝 Enhancement Note: Interview preparation should heavily emphasize showcasing direct experience in B2B technology or financial services design. Candidates need to clearly articulate their process for translating complex information and their ability to build scalable visual assets.

📌 Application Steps

To apply for this Brand and Marketing Designer position:

Submit your application through the provided link on Workable.
Tailor Your Portfolio: Ensure your portfolio prominently features work relevant to B2B technology, fintech, banking, or financial services design, including social media assets, sales decks, brochures, and long-form content. Prepare to discuss your process and the impact of your work.
Customize Your Resume: Highlight your 5+ years of experience and specific skills in Adobe Creative Suite, Figma, Canva, and PowerPoint. Use keywords from the job description, such as "B2B design," "fintech design," "sales decks," and "brand consistency."
Prepare for Visual Translation: Be ready to discuss how you would approach visualizing complex financial or technology concepts during an interview or a potential design challenge.
Research Sarmad: Understand the company's mission, its products (Sarmad and Thamar), and its focus on emerging markets. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Brand and Marketing Designer