Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: JABARI (The Jockey Club)

Location: Sandown Park Racecourse, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-07-26T19:22:14

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive brand expression for The Jockey Club, its festivals, and 14 racecourses through impactful graphic design across digital, print, and event environments.

• Conceptualize and execute high-quality, commercially effective creative assets that engage diverse audiences and support overarching business objectives.

• Act as a brand guardian, ensuring strict adherence to visual identity, brand guidelines, and core values across all creative outputs.

• Develop and deliver a wide spectrum of design projects, from major campaign collateral to essential day-to-day design requests, maintaining exceptional standards.

• Enhance the customer experience through compelling race day branding and creative assets, contributing to memorable live events.

📝 Enhancement Note: This role is positioned within The Jockey Club, a significant entity in British sport and live events. The "Graphic Designer" title, while broad, is specified to be based at Sandown Park Racecourse with a hybrid work arrangement, indicating a need for on-site collaboration while offering flexibility. The responsibilities clearly point towards a role focused on brand application and campaign execution rather than pure brand strategy development, aligning with a mid-level designer profile. The emphasis on "commercially effective creative" and "business objectives" suggests a strong link to marketing and revenue generation within the sports and entertainment sector.

📈 Primary Responsibilities

• Bring The Jockey Club, Racecourse, and Festival brands to life through creative, commercially effective design that engages audiences and supports business objectives.

• Deliver high-quality creative across a wide range of projects, from major campaigns and race day assets to day-to-day design requests, maintaining exceptional standards throughout.

• Act as a brand champion, ensuring all creative work reflects our visual identity, brand guidelines, and values across The Jockey Club and our 14 racecourses.

• Play a key role in developing impactful race day branding and creative assets that enhance the customer experience across our venues.

• Create engaging content across multiple touchpoints, including digital, social, email, print, signage, advertising, retail, and large-format applications.

• Collaborate closely with the Social Media and wider Marketing teams to develop creative assets that strengthen and elevate our content offering.

• Take projects from initial concept through to final delivery, ensuring artwork is pixel-perfect, print-ready, and produced to the highest standard.

• Stay ahead of creative, sports, and digital trends, bringing fresh ideas, inspiration, and best practice into the team.

• Contribute to a collaborative, creative culture by sharing ideas, developing your skills, and helping to continually raise the standard of our creative output.

📝 Enhancement Note: The responsibilities are detailed and cover a broad spectrum of design execution within a marketing and brand context. The emphasis on "race day branding," "customer experience," and "commercial effectiveness" highlights the specific application of design skills within the live events and sports industry. The requirement to "collaborate closely with the Social Media and wider Marketing teams" indicates a need for strong communication and integration skills, typical for designers working within a GTM (Go-To-Market) or marketing operations framework.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for a mid-level designer.

Experience: 2-5 years of professional graphic design experience, with a demonstrable track record of creating successful multi-channel campaigns.

Required Skills:

• Proficiency in Adobe Creative Cloud, specifically Photoshop, Illustrator, and InDesign for both print and digital asset creation.

• Strong conceptual thinking abilities to develop modern, audience-focused creative concepts.

• Exceptional organizational skills with the capacity to manage multiple projects concurrently and meet tight deadlines.

• Meticulous attention to detail with a commitment to producing accurate, polished, and on-brand work.

• Proactive, collaborative, and energetic approach with a willingness to share ideas and contribute to a positive creative culture.

• Adaptability and flexibility to thrive in a fast-paced, hybrid working environment.

• Passion for design, typography, and emerging creative trends, with a drive for continuous skill development. Preferred Skills:

• Experience with Adobe After Effects and Premiere Pro for motion graphics and video editing.

• Understanding of large-format print production and signage design.

• Familiarity with social media content creation best practices and trends.

• Enthusiasm for sports, live events, and customer experiences.

📝 Enhancement Note: The required skills are standard for a graphic designer. The "preferred skills" highlight a desire for versatility, particularly in motion graphics and video, which are increasingly important for digital marketing and social media content. The emphasis on "commercially effective creative" and "audience-focused creative" points to a need for designers who understand marketing objectives and target demographics, a crucial aspect for roles supporting GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of original, engaging, and commercially effective creative work across multiple channels, including digital (social media, web banners, email) and large-format print.

• Demonstrations of brand application, illustrating how you've brought brands to life and maintained visual identity across various touchpoints.

• Examples of race day or event-specific creative assets that highlight an understanding of customer experience enhancement.

• Case studies or project breakdowns that illustrate the design process, from initial concept to final artwork production, emphasizing problem-solving and creative thinking.

• Evidence of ability to deliver pixel-perfect, print-ready artwork and high-quality digital assets. Process Documentation:

• Ability to articulate your design process from brief to final delivery, highlighting collaboration with stakeholders (e.g., marketing teams).

• Documentation of how you ensure brand consistency and adherence to guidelines across diverse projects.

• Examples of how you manage multiple design projects, prioritize tasks, and meet deadlines effectively.

• Demonstration of how you incorporate feedback and iterate on designs to achieve optimal results.

📝 Enhancement Note: For a graphic designer role supporting marketing and events, the portfolio is paramount. The emphasis on "commercially effective," "multichannel," and "race day assets" indicates that the portfolio should not just showcase aesthetic skill but also strategic thinking and an understanding of how design contributes to business goals and customer engagement within the specific industry context. The ability to document and articulate one's design process is crucial for demonstrating project management and collaboration capabilities, essential for operations-adjacent roles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer in the UK (specifically around Surrey/Greater London area, considering Sandown Park Racecourse), the estimated annual salary range is approximately £30,000 - £45,000. This estimate considers the 2-5 years of experience required, the hybrid work arrangement, and the benefits package offered.

Benefits:

• Complimentary access to race days and music events for the employee and up to 3 guests via the TeamPass Ticket scheme.

• Award-winning pension scheme with a generous employer contribution.

• Healthcare cash back plan for health and wellbeing services.

• 25 days of annual leave.

• Access to a suite of Learning & Development training resources from renowned providers.

• Free eyecare vouchers.

• Ride to work cycle scheme.

• Discounts across various retailers and services.

Working Hours: 37.5 hours per week.

📝 Enhancement Note: The salary range is an estimation based on standard UK market rates for a mid-level Graphic Designer in a hybrid role, considering the location and the company's industry. The provided benefits are extensive and reflect a strong employee value proposition, particularly the unique perks related to event access, which are highly relevant to the company's core business. The working hours are standard full-time.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports & Entertainment / Live Events / Racing

Company Size: The Jockey Club operates 15 racecourses and is described as the largest commercial group in British racing, indicating a significant organizational size with a substantial employee base (likely several hundred to over a thousand employees across all operations).

Founded: The Jockey Club traces its origins back to 1750, signifying a long-standing heritage and a commitment to the long-term good of the sport.

Team Structure:

• The Graphic Designer will likely be part of a central marketing or brand team, potentially with a dedicated creative unit.

• Collaboration is emphasized with the Social Media and wider Marketing teams, suggesting a cross-functional team environment.

• Reporting structure will likely involve a Creative Lead, Marketing Manager, or Head of Brand. Methodology:

• Data-driven approach to creative development, aiming for "commercially effective" design that supports "business objectives."

• Focus on enhancing customer experience through creative assets, particularly for race days.

• Commitment to brand consistency and visual identity across all touchpoints.

• Encouragement of innovation and staying ahead of trends in design, sports, and digital media.

Company Website: https://wearediverse2.teamtailor.com (Note: This is the recruitment platform URL; the Jockey Club's operational website is likely different, e.g., thejockeyclub.co.uk)

📝 Enhancement Note: The Jockey Club's heritage and mission ("act for the long term good of the sport") suggest a culture that values tradition, excellence, and community impact. The explicit mention of inclusivity and diversity ("actively seek to attract people with unique backgrounds and perspectives") indicates a modern, forward-thinking approach to team building. For a designer, this means working within established brand frameworks while having the opportunity to innovate and contribute to a well-respected institution.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer role, typically requiring 2-5 years of experience. It involves executing design strategies and campaigns rather than defining them. The role is crucial for translating marketing objectives into visual assets.

Reporting Structure: The Graphic Designer will likely report to a Creative Manager or Marketing Manager, who oversees the brand and marketing output for specific racecourses or festivals. Collaboration with social media managers and other marketing specialists is key.

Operations Impact: The Graphic Designer's work directly impacts The Jockey Club's brand perception, customer engagement, and commercial success. High-quality, engaging creative can drive ticket sales, enhance event experiences, and strengthen brand loyalty, all of which are critical to the organization's revenue and long-term sustainability.

Growth Opportunities:

• Specialization: Develop expertise in specific areas like event branding, digital campaign design, or motion graphics.

• Senior Designer/Art Director: Progress to leading design projects, mentoring junior designers, and taking on more strategic creative responsibilities.

• Brand Management: Transition into roles focused on brand strategy, marketing campaign management, or communications within the sports and events sector.

• Cross-functional Movement: Opportunities to move into marketing coordination, social media content strategy, or event marketing roles.

📝 Enhancement Note: For a designer, growth often involves deepening creative skills or expanding into strategic marketing functions. This role provides a solid foundation within a unique industry, offering pathways to specialized creative roles or broader marketing management positions. The emphasis on "commercial effectiveness" suggests that demonstrating a tangible impact on business goals will be key for career advancement.

🌐 Work Environment

Office Type: Hybrid. The role is based at Sandown Park Racecourse, indicating a primary office environment within a major sporting venue. The hybrid nature suggests a blend of on-site work and remote flexibility.

Office Location(s): Sandown Park Racecourse, Esher, Surrey, United Kingdom. This location offers a blend of operational and administrative facilities typical of a large racecourse.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with marketing, social media, and potentially event operations teams, suggesting a dynamic and interactive workspace.

• Tools & Technology: Access to standard design software (Adobe Creative Cloud) and potentially venue-specific branding systems or digital display equipment.

• Creative Culture: An environment that encourages sharing ideas, staying updated on trends, and raising creative output standards.

Work Schedule: The standard 37.5 hours per week will likely involve some flexibility, especially given the hybrid arrangement and the nature of event-driven industries where occasional extended hours or weekend work might be necessary during peak seasons or major events.

📝 Enhancement Note: The hybrid work model is a key aspect of the work environment, offering flexibility while requiring on-site presence for collaboration and venue-specific work. The location at a racecourse provides a unique backdrop, potentially offering insights into event production and customer engagement firsthand.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess design skills, relevant experience, and alignment with job requirements.

• Portfolio Presentation/Interview: Candidates will likely present their portfolio, discussing their process, creative rationale, and experience with specific project types (e.g., campaigns, digital assets, event branding). Expect questions about how their work supports business objectives and engages target audiences.

• Skills Assessment: A potential design challenge or brief might be given to assess practical skills, conceptual thinking, and ability to work under pressure or within specific brand guidelines.

• Team/Cultural Fit Interview: Meeting with potential team members and managers to assess collaboration style, communication skills, and enthusiasm for the sports and events industry.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to create "commercially effective" and "audience-focused" creative across digital, print, and event contexts.

• Highlight Process: For each project, be prepared to explain your design process, the problem you were solving, your creative decisions, and the impact of your work.

• Showcase Brand Application: Include examples demonstrating how you've applied and maintained brand guidelines, especially for impactful campaigns or event branding.

• Quantify Impact (if possible): If you have data on how your designs contributed to engagement, sales, or brand awareness, be ready to share it.

• Demonstrate Technical Proficiency: Ensure your digital assets are well-presented and print-ready files are technically sound.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge, focusing on the objectives, target audience, and brand constraints.

• Time Management: Practice working within allocated timeframes, prioritizing key elements of the design.

• Articulate Rationale: Be prepared to explain your design choices clearly and concisely, linking them back to the brief and business goals.

📝 Enhancement Note: The interview process for a creative role heavily relies on the portfolio. Candidates should prepare to not just show their work but to articulate the strategic thinking, problem-solving, and commercial considerations behind it, aligning with the "commercially effective" and "business objectives" emphasis of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite:

  • Adobe Photoshop: For image editing, manipulation, and digital asset creation.
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe InDesign: For layout design, print collateral (brochures, signage, race day programs), and digital publications.

• Adobe After Effects (Preferred): For motion graphics, animated social media posts, and introductory videos.

• Adobe Premiere Pro (Preferred): For basic video editing and short promotional clips.

Analytics & Reporting:

• While not directly a designer tool, understanding how design impacts engagement metrics would be beneficial. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to understand design performance could be an advantage. CRM & Automation:

• Designers typically do not directly use CRM or automation tools. However, understanding how designs are deployed through marketing automation platforms (e.g., email marketing software) or integrated into digital campaigns managed via CRM would be valuable for context.

📝 Enhancement Note: The core requirement is proficiency in the Adobe Creative Suite. The "preferred" tools (After Effects, Premiere Pro) indicate a growing need for motion design and video content within marketing efforts. For a designer supporting GTM, understanding the deployment channels of their work (email, social) is a plus.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to delivering high-quality creative output that reflects the prestige of The Jockey Club.

• Collaboration: Working effectively with marketing, social media, and other teams to achieve shared goals.

• Customer Focus: Designing with the end-user experience in mind, particularly for race day attendees.

• Innovation: Staying current with design trends and bringing fresh ideas to enhance brand engagement.

• Integrity: Upholding brand guidelines and values, acting as a guardian of The Jockey Club's visual identity.

Collaboration Style:

• Cross-functional Integration: Close partnership with marketing and social media teams to ensure creative assets align with campaign strategies and content calendars.

• Feedback Exchange: Openness to receiving and providing constructive feedback on designs to drive continuous improvement.

• Knowledge Sharing: Contributing to a team culture where ideas and best practices are shared, fostering collective growth.

📝 Enhancement Note: The company's stated values of inclusivity and acting for the "long term good of the sport" likely translate into a culture that values teamwork, dedication, and a shared passion for creating exceptional experiences. For a designer, this means contributing to a mission-driven organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Ensuring all designs adhere to strict brand guidelines while still being fresh, engaging, and modern.

• Managing Diverse Project Demands: Juggling multiple projects simultaneously, from large-scale campaigns to urgent day-to-day requests, across various media.

• Adapting to Fast-Paced Environment: The live events industry can be dynamic; designers need to be adaptable to evolving needs and tight deadlines, especially around major race events.

• Measuring Design Impact: Quantifying the direct impact of design on commercial objectives and customer engagement can be challenging but is crucial for demonstrating value.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in motion graphics, digital design, or event branding through internal training or external courses.

• Industry Exposure: Gaining in-depth knowledge of the sports and live events industry, understanding customer journeys and marketing strategies within this sector.

• Cross-functional Learning: Working closely with marketing and social media teams to understand broader campaign strategies and content development processes.

• Portfolio Building: Developing a strong portfolio with high-profile projects for major sporting events.

📝 Enhancement Note: The challenges presented are typical for designers in fast-paced, client-facing roles, particularly within event-driven industries. The growth opportunities are geared towards skill development and industry-specific experience, which can lead to specialized roles within The Jockey Club or the broader sports marketing landscape.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a campaign for a major festival like The Cheltenham Festival, ensuring it's both commercially effective and resonates with our target audience?" (Focus on conceptual thinking, audience understanding, and commercial goals.)

• "Describe a time you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure quality?" (Focus on project management, organization, and time management skills.)

• "How do you ensure brand consistency across a wide range of assets, from social media posts to large-format signage?" (Focus on brand guardianship and attention to detail.) Company & Culture Questions:

• "What excites you about working for The Jockey Club and within the sports and events industry?" (Demonstrate genuine interest and passion.)

• "How do you stay up-to-date with creative and digital trends, and how might you apply them to our brand?" (Showcase proactivity and forward-thinking.)

• "Describe your experience working collaboratively with marketing or social media teams. How do you ensure effective communication?" (Highlight teamwork and communication skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, clearly state the objective, your role, the challenge, your creative solution, and the outcome/impact.

• Emphasize Process: Walk through your thought process, showing sketches, mood boards, or iterations if relevant. This demonstrates your problem-solving approach.

• Showcase Versatility: Highlight examples that demonstrate your ability to work across digital, print, and large-format applications.

• Connect to Business Goals: Whenever possible, explain how your design contributed to the client's or company's objectives (e.g., increased engagement, brand recognition, ticket sales).

• Be Ready for Critiques: Be open to constructive feedback and able to discuss how you might refine designs further.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also an understanding of commercial objectives, brand management, and effective collaboration, which are critical for roles supporting revenue operations or GTM strategies.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the TeamTailor platform.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your ability to create "commercially effective" and "audience-focused" creative, particularly in digital, print, and event contexts. Showcase any experience with large-format applications or event branding.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, proficiency with Adobe Creative Cloud, and specific achievements related to campaign design, brand application, and project delivery under tight deadlines.

• Interview Preparation: Practice articulating your design process and creative rationale, preparing specific examples of how your work has met business objectives and enhanced customer experiences. Be ready to discuss your enthusiasm for the sports and events industry.

• Company Research: Familiarize yourself with The Jockey Club's various racecourses, major festivals, and current marketing campaigns to understand their brand identity and target audiences better.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.