Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Bellroy

Location: Collingwood, Victoria, Australia

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-21

Experience Level: Mid-weight (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Focus on digital-forward graphic design, primarily for email campaigns and digital advertising.

• Collaborate within an in-house Creative team, working alongside copywriters, photographers, and channel experts.

• Bring brand briefs to life at pace, translating concepts into compelling visual assets for direct-to-consumer engagement.

• Develop a range of design applications, balancing intuition and logic to achieve effective communication and drive action.

• Contribute to a growth mindset environment, leveraging insights from previous campaigns and channel performance to refine creative output.

📝 Enhancement Note: This role is specifically focused on the execution of digital marketing creative, emphasizing a fast-paced, collaborative environment within an established brand. The "mid-weight" designation suggests a need for independent execution with some guidance, and a strong understanding of how design directly impacts campaign performance metrics.

📈 Primary Responsibilities

• Design and build multi-send email campaigns from brief to inbox, ensuring brand cohesion and effective communication.

• Conceptualize and develop fresh sets of digital ad designs, collaborating with channel leads to target different audience motivations.

• Adapt campaign hero assets into a full suite of ad sizes and placements for deployment across various digital platforms.

• Create supporting social media assets to extend campaign reach beyond email and ad feeds.

• Participate in channel execution working sessions to map out upcoming creative sprints and ensure alignment.

• Present design concepts to senior creative leads for feedback, iterating to optimize for live deployment.

• Experiment with new software and AI technologies during designated "Play Sessions" to foster innovation.

📝 Enhancement Note: The responsibilities highlight a hands-on execution role with a strong emphasis on digital channels. The inclusion of "AI-assisted production" as a bonus and "Play Sessions" indicates a forward-thinking creative department that embraces new technologies and continuous learning.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a mid-weight designer. Equivalent practical experience will also be considered.

Experience: 3+ years of professional in-house or agency experience, ideally with a digitally-forward brand. Experience with direct-to-consumer, lifestyle, or fashion brands is preferred.

Required Skills:

• Strong craft in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proficiency in Figma for collaborative design and prototyping.

• Proven track record in email design, including understanding of best practices for various email clients.

• Demonstrated experience in digital advertising creative development, including various ad formats and platform specifications.

• Solid time management skills with the ability to manage multiple projects from brief to completion.

• Excellent collaboration skills and a willingness to receive and incorporate feedback.

• Open-minded attitude and a genuine passion for design and effective communication. Preferred Skills:

• Experience with AI-assisted production tools and workflows.

• Familiarity with direct-to-consumer (DTC) marketing strategies and brand storytelling.

• Understanding of performance marketing principles and how design influences conversion rates.

• Ability to adapt creative across diverse digital platforms and formats.

📝 Enhancement Note: The emphasis on "digitally-forward brand" and "direct-to-consumer" experience suggests the ideal candidate will understand how design contributes to business objectives, not just aesthetic appeal. Proficiency in Figma is highlighted, indicating its importance in the collaborative design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of digital design work, with a strong emphasis on email campaigns and digital ad sets.

• Include examples demonstrating the ability to adapt creative assets across multiple platforms and formats.

• Present case studies that highlight the design process, from brief interpretation to final execution, and ideally, show the impact or performance of the creative.

• Demonstrate proficiency in both Adobe Creative Suite and Figma, with examples of collaborative workflows if possible.

• Feature work from direct-to-consumer, lifestyle, or fashion brands to align with Bellroy's market. Process Documentation:

• Be prepared to discuss your personal design process, from brief analysis and concept development to execution and iteration based on feedback.

• Articulate how you manage your time and projects to meet deadlines in a fast-paced environment.

• Describe your approach to collaborating with copywriters, channel experts, and senior creative leads.

• Explain how you leverage insights from campaign performance or user feedback to inform design decisions.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should curate their submissions to directly address the digital-first nature of the position, highlighting specific examples of email and digital ad campaign work, and showcasing their ability to translate strategic briefs into effective visual communications.

💵 Compensation & Benefits

Salary Range: For a mid-weight Graphic Designer with 3+ years of experience in Collingwood, Victoria, Australia, the estimated salary range is AUD $70,000 - $95,000 per annum. This estimate is based on industry benchmarks for similar roles in major Australian cities, considering the cost of living and the specific skills required (digital design, email, advertising).

Benefits:

• Hybrid work flexibility, offering a balance between in-office collaboration and remote work.

• Opportunity to work with a world-class team and contribute to a globally recognized brand.

• Access to tools and technology to support creative work.

• A collaborative and growth-oriented work environment.

• Potential for involvement in innovative projects, including AI-assisted production.

Working Hours: Full-time, typically around 38-40 hours per week, with hybrid flexibility. Specific daily hours may vary based on team needs and project deadlines.

📝 Enhancement Note: The salary range is an estimate based on general market data for the specified location and experience level. Actual compensation will depend on the candidate's specific qualifications, experience, and the company's internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Bellroy operates in the lifestyle and accessories industry, focusing on thoughtfully designed products that help people move through the world. Their market position is built on innovation, quality, and a strong brand aesthetic.

Company Size: Bellroy is a growing company, indicated by the need for a mid-weight designer and a structured creative team. While an exact number isn't provided, the description suggests a team with various specializations (copywriters, photographers, channel experts), implying a mid-sized to large organization.

Founded: Bellroy was founded to create better ways to carry essentials, focusing on functionality and premium design. This founding principle likely influences their current creative output and brand messaging.

Team Structure:

• The role sits within an in-house Creative team.

• You will work alongside a Design Director, copywriters, photographers, producers, and channel experts.

• Collaboration is a key aspect, with a focus on bringing briefs to life at pace.

• The team operates with a "growth mindset," valuing learning, feedback, and curiosity. Methodology:

• Data-Informed Creativity: The team leans on previous campaign performance and channel execution insights (e.g., email open rates, ad performance) to inform creative decisions.

• Collaborative Workflow: Design briefs are taken well, feedback is welcomed, and ideas are shared generously within the Creative team.

• Agile Execution: The ability to bring briefs to life "at pace" suggests an agile approach to creative development, especially for digital channels.

• Innovation & Experimentation: Regular "Play Sessions" encourage exploration of new software and technologies, including AI.

Company Website: bellroy.com

📝 Enhancement Note: Bellroy's culture appears to be a blend of creative excellence, data-informed decision-making, and a collaborative, growth-oriented environment. The emphasis on "helping people move through the world" suggests a brand with a purpose beyond just selling products, which likely influences their creative direction.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-weight Graphic Designer role, positioned between junior and senior levels. It requires a solid foundation of design skills and a proven ability to execute independently on digital marketing creative. The role offers significant exposure to campaign strategy and performance metrics, providing a strong stepping stone for further specialization or broader creative leadership.

Reporting Structure: You will report to the Design Director and work closely with various channel experts within the Creative team. This structure allows for direct mentorship and exposure to strategic decision-making from senior creative leadership.

Operations Impact: While not a traditional "operations" role, this graphic design position has a direct impact on Bellroy's revenue and business decisions by creating compelling visual assets that drive customer engagement, conversions, and brand perception across digital channels. The effectiveness of email campaigns and digital ads directly influences sales performance.

Growth Opportunities:

• Skill Specialization: Deepen expertise in digital design, email marketing creative, and performance-driven advertising design.

• Creative Leadership: Potential to progress to a Senior Graphic Designer or Art Director role, leading projects and mentoring junior designers.

• Cross-Functional Expertise: Gain in-depth knowledge of digital marketing channels (email, ads, social) and how creative impacts their performance.

• Innovation Adoption: Become a champion for new technologies like AI in creative production within the team.

• Brand Stewardship: Develop a comprehensive understanding of the Bellroy brand and contribute to its visual evolution.

📝 Enhancement Note: This role offers a clear path for growth within a creative department, particularly for those interested in the intersection of design and performance marketing. The emphasis on digital channels and data-informed creative provides valuable experience for future roles in brand management or digital marketing creative leadership.

🌐 Work Environment

Office Type: The role is based in Bellroy's Collingwood office, with hybrid flexibility. This suggests a modern office environment designed for collaboration and focused work.

Office Location(s): Collingwood, Victoria, Australia. This is a vibrant inner-city suburb known for its creative and commercial hubs, offering good accessibility.

Workspace Context:

• Collaborative Hub: The office environment is designed to foster interaction among the Creative team and other departments, facilitating idea exchange and problem-solving.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially other creative tools and AI technologies.

• Team Interaction: Opportunities to engage directly with channel experts, copywriters, and senior creative leads, promoting a holistic understanding of campaign execution.

Work Schedule: Full-time, with hybrid flexibility. This allows for a balance between in-office collaboration and focused remote work, catering to project needs and personal work styles.

📝 Enhancement Note: The hybrid model indicates a modern approach to work that values both in-person collaboration for creative ideation and focused individual work. The Collingwood location places the designer within a dynamic creative ecosystem.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume, cover letter, and portfolio to assess qualifications and alignment with the role.

• Portfolio Review & Discussion: A dedicated session to walk through your portfolio, discussing your design process, creative choices, and how you've addressed project briefs. Be prepared to elaborate on your email and digital ad work.

• Creative/Team Interview: Discussion with the Design Director and potentially other creative team members. This will focus on your collaboration style, problem-solving approach, and cultural fit within the team's growth mindset.

• Practical Exercise (Potentially): You might be asked to complete a small design task or a conceptual exercise related to Bellroy's brand or a specific campaign, demonstrating your skills under time constraints.

• Final Interview: Potentially with a hiring manager or department head to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Curate for Relevance: Prioritize your strongest digital design work, especially email campaigns and digital ad sets. Showcase variety within these areas.

• Tell a Story: For each project, clearly articulate the brief, your role, your design process, key challenges, and the outcome or impact. Use metrics where possible.

• Demonstrate Process: Show your thinking – mood boards, sketches, wireframes, iterations, and how you incorporated feedback.

• Highlight Key Tools: Ensure your proficiency in Adobe Creative Suite and Figma is evident.

• Show Brand Understanding: Include work that demonstrates an understanding of direct-to-consumer branding and lifestyle aesthetics.

Challenge Preparation:

• Understand Bellroy: Research Bellroy's brand, products, current marketing campaigns, and overall aesthetic. Identify their target audience.

• Digital Marketing Awareness: Familiarize yourself with current trends in email marketing design and digital advertising creative best practices.

• Process Articulation: Be ready to clearly explain your design workflow, how you manage projects, and how you collaborate.

• Feedback Readiness: Practice articulating how you receive and implement constructive criticism.

📝 Enhancement Note: The portfolio is paramount. Candidates should treat it as their primary application tool, ensuring it directly addresses the core requirements of digital campaign design and performance. Demonstrating an understanding of Bellroy's brand and market will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, including Photoshop (image editing, ad creative), Illustrator (vector graphics, logos, icons), and InDesign (layout, potentially for multi-page documents if needed for campaign collateral).

• Figma: Crucial for collaborative design, prototyping, and building email campaigns. Expect to use it extensively for creating and iterating on digital assets.

Analytics & Reporting:

• While not a direct responsibility, a graphic designer in this role should be aware of and comfortable referencing performance metrics from:

  • Email marketing platforms (e.g., Mailchimp, Klaviyo) for open rates, click-through rates.

  • Digital advertising platforms (e.g., Google Ads, Meta Ads Manager) for impressions, clicks, conversions.

  • Website analytics (e.g., Google Analytics) to understand traffic flow and user behavior driven by creative. CRM & Automation:

• Familiarity with how designs are implemented within CRM or marketing automation platforms is beneficial, though direct use may not be required. Understanding the constraints and capabilities of these systems (e.g., email templating) is advantageous.

• Integration: Awareness of how design assets integrate into various digital platforms.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. An understanding of how design performance is measured within marketing platforms will enable the designer to create more effective and data-driven creative.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A dedication to producing high-quality, visually appealing design that upholds the Bellroy brand standard.

• Collaboration: A strong emphasis on working effectively with team members, sharing ideas, and contributing to a positive team dynamic.

• Curiosity & Learning: A "growth mindset" that encourages continuous learning, experimentation with new tools (like AI), and staying updated on design trends.

• Impact-Driven: A focus on creating designs that not only look good but also effectively communicate messages and drive desired actions (e.g., opens, clicks, conversions).

• Efficiency & Pace: The ability to deliver creative work efficiently, especially within the fast-paced digital marketing landscape.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with copywriters, photographers, producers, and channel experts to ensure cohesive campaign execution.

• Feedback Loop: An open culture where briefs are well-received, feedback is actively sought and incorporated, and concepts are refined collaboratively.

• Knowledge Sharing: Encouragement to share insights from design performance, new tools, and industry trends within the team.

📝 Enhancement Note: The team values a blend of creative talent, collaborative spirit, and a results-oriented approach. Candidates who are proactive, open to feedback, and eager to learn will thrive in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace & Volume: Managing a high volume of design requests for email campaigns and digital ads while maintaining quality and meeting tight deadlines.

• Creative Evolution: Consistently generating fresh, engaging creative concepts that stand out in a crowded digital space.

• Data Interpretation: Effectively translating campaign performance data into actionable design improvements.

• Platform Adaptability: Ensuring designs are optimized and perform well across a variety of digital platforms and devices with different technical constraints.

Learning & Development Opportunities:

• Digital Design Specialization: Gaining advanced skills in performance-driven digital creative, email marketing design, and paid media asset creation.

• Cross-Departmental Exposure: Understanding the nuances of different marketing channels and how creative impacts their success.

• AI & Emerging Tech: Opportunities to experiment with and integrate AI-assisted tools into the design workflow, staying at the forefront of creative technology.

• Brand Storytelling: Deepening expertise in translating brand identity and product benefits into compelling visual narratives for a DTC audience.

📝 Enhancement Note: This role presents an excellent opportunity to hone skills in high-impact digital creative execution. The challenges are directly tied to the demands of modern digital marketing, offering valuable experience for career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief for a digital ad campaign from start to finish. How do you ensure it aligns with the campaign objectives and target audience?"

• "How do you approach designing an email campaign to maximize open rates and click-through rates? Can you walk me through an example from your portfolio?"

• "How do you balance creative execution with the technical constraints and best practices of different digital platforms (e.g., email clients, ad networks)?"

• "Tell me about a time you received critical feedback on a design. How did you handle it, and what was the outcome?" Company & Culture Questions:

• "What do you know about Bellroy's brand and products? What resonates with you?"

• "How do you see yourself contributing to a 'growth mindset' culture?"

• "How do you stay updated on design trends and new technologies relevant to digital marketing?"

• "Describe your ideal collaborative environment when working on a creative project." Portfolio Presentation Strategy:

• Start Strong: Begin with your most relevant and impactful digital campaign work (email, ads).

• Context is Key: For each piece, clearly state the brief, your role, the target audience, and the objective.

• Show Your Process: Explain your creative thinking, iterations, and how you incorporated feedback. Use visuals to illustrate this.

• Quantify Impact: If possible, share metrics (e.g., improved CTR, higher conversion rate) to demonstrate the effectiveness of your designs.

• Highlight Tool Proficiency: Naturally weave in how you utilized Adobe Creative Suite and Figma to achieve your results.

• Be Concise: Practice your presentation to be engaging yet efficient, respecting the interviewer's time.

📝 Enhancement Note: Be prepared to discuss your design process in detail and back up your claims with specific examples from your portfolio. Understanding Bellroy's brand and the performance-driven nature of this role will be crucial for successful responses.

📌 Application Steps

To apply for this graphic design position:

• Submit your resume, cover letter, and portfolio through the provided application link.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest digital campaign work, specifically email design and digital advertising creative. Ensure it highlights your proficiency in Adobe Creative Suite and Figma, and ideally, includes examples from DTC or lifestyle brands.

• Resume Optimization: Tailor your resume to emphasize relevant experience, including your years of professional design work, specific digital design skills (email, ads), and any experience with performance-driven creative or AI-assisted production. Quantify achievements where possible.

• Cover Letter Focus: In your cover letter, articulate your enthusiasm for Bellroy's brand and mission, and clearly explain why your skills and experience make you an ideal fit for this digital-forward graphic design role.

• Company Research: Thoroughly research Bellroy's brand, products, website, and recent marketing efforts to demonstrate your understanding of their aesthetic and target audience during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.