Senior Graphic Designer (Social Media & Branding)

📍 Job Overview

Job Title: Senior Graphic Designer (Social Media & Branding)

Company: Weekday AI (Client Role)

Location: Mumbai, Maharashtra, India

Job Type: Full-time

Category: Creative & Media / Art & Design / Technology

Date Posted: August 21, 2026

Experience Level: 4+ years (Mid-Senior Level)

Remote Status: On-site

🚀 Role Summary

• Lead visual design initiatives across brand identities, digital platforms, and social media campaigns, leveraging both traditional and AI-assisted workflows.

• Drive creative strategy and conceptual thinking, translating briefs into compelling visual systems and narratives that push creative innovation.

• Actively explore, experiment with, and integrate AI-powered design tools to accelerate ideation, enhance efficiency, and elevate design quality.

• Mentor junior designers, fostering a collaborative environment that encourages experimentation and continuous learning in new-age creative tools.

• Collaborate closely with Strategy, Copy, and Account teams to develop integrated, impactful creative ideas and contribute to client-facing presentations.

📝 Enhancement Note: This role is for a client of Weekday AI, indicating a potential agency or consulting environment. The emphasis on AI integration suggests a forward-thinking company at the forefront of design technology adoption. The "Senior" title implies significant ownership and leadership responsibilities, including mentorship.

📈 Primary Responsibilities

• Spearhead the visual design direction for brand identities, marketing campaigns, digital interfaces, and social media content.

• Translate complex creative strategies and project briefs into clear, compelling visual concepts and cohesive design systems.

• Maintain brand consistency across all touchpoints while actively pursuing innovative design approaches and creative solutions.

• Develop mood boards, conceptual design routes, and comprehensive visual frameworks, incorporating AI-generated elements where beneficial.

• Apply strong conceptual thinking and problem-solving skills to address diverse creative challenges throughout project lifecycles.

• Actively research, experiment with, and pilot AI design tools (e.g., Midjourney, Adobe Firefly, DALL·E, Figma AI) to explore new creative possibilities and optimize design workflows.

• Integrate AI-driven ideation, layout assistance, and rapid prototyping techniques to enhance speed, efficiency, and the overall quality of design outputs.

• Stay abreast of the latest advancements and trends in AI within the creative and design industries, sharing insights and best practices with the team.

• Collaborate seamlessly with Strategy, Copywriting, and Account Management teams to ensure integrated and impactful creative executions.

• Participate in creative reviews, brainstorming sessions, and client pitches, presenting design concepts and strategic rationale.

• Own the final delivery of creative assets, ensuring meticulous attention to detail, high visual craft, and alignment with brand guidelines and project objectives.

• Manage multiple design projects simultaneously, prioritizing tasks and adhering to deadlines without compromising creative integrity or quality.

• Mentor and guide junior designers, providing constructive feedback on design craft, conceptual development, and the effective use of new creative technologies.

• Foster a team culture characterized by curiosity, collaboration, continuous learning, and adaptability in an evolving creative landscape.

📝 Enhancement Note: The responsibilities highlight a dual focus on core graphic design principles and cutting-edge AI exploration. The mentorship aspect is crucial for a senior role, requiring leadership in both technical skills and creative guidance.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Graphic Designer role. Equivalent practical experience and a strong portfolio can often substitute for formal education.

Experience: Minimum of 4+ years of professional experience in graphic design, with a significant portion spent in a creative agency, branding studio, or a similar fast-paced design environment.

Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of Illustrator, Photoshop, and InDesign for creating and refining visual assets.

• AI Design Tool Experience: Hands-on experience with or strong exposure to AI-powered design tools such as Midjourney, Adobe Firefly, DALL·E, or similar generative and prompt-based platforms.

• Foundational Design Principles: Deep understanding of typography, color theory, composition, visual hierarchy, layout design, and grid systems.

• Branding & Identity Systems: Proven ability to develop and maintain consistent brand identities across various applications.

• Conceptual Thinking: Demonstrated capability to generate original ideas and translate abstract concepts into compelling visual narratives.

• Campaign & Digital Design: Experience in designing for integrated marketing campaigns, digital platforms, and social media channels.

• Project Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines effectively in a fast-paced environment.

• Attention to Detail: Meticulous approach to design execution, ensuring high standards of quality and accuracy.

• Adaptability & Learning Agility: Demonstrated curiosity and a proactive approach to learning new tools, technologies, and creative methodologies, particularly AI.

Preferred Skills:

• Experience mentoring or guiding junior designers.

• Familiarity with motion graphics or video editing tools.

• Understanding of UI/UX principles for digital design.

• Experience with presentation software (e.g., Keynote, PowerPoint) for creating client-ready decks.

• Exposure to design system methodologies.

📝 Enhancement Note: The emphasis on AI tools is a key differentiator. Candidates should be prepared to showcase how they've integrated or experimented with these tools in their portfolio. The "4+ years" combined with "Senior" title suggests an expectation of leadership and independent project ownership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conceptual Strength: Showcase a minimum of 2-3 projects that clearly demonstrate strong conceptual thinking and the ability to develop unique visual ideas.

• Branding & Identity: Include 1-2 comprehensive branding projects that illustrate the development of visual identity systems, including logos, color palettes, typography, and application examples.

• Campaign Design: Present 1-2 integrated campaign examples across different media (digital, social, print), highlighting strategic visual execution.

• Social Media Focus: Feature 2-3 projects specifically for social media, demonstrating an understanding of platform-specific design and engagement strategies.

• AI Integration Examples: If possible, include a project or case study that explicitly showcases the use of AI tools in the design process, detailing the problem, the AI solution, and the outcome.

• Visual Craftsmanship: Ensure all presented work exhibits exceptional attention to detail, high-quality execution, and a polished aesthetic.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design process, from brief interpretation and ideation to execution and final delivery, including how you integrate feedback.

• AI Workflow Integration: Be ready to articulate how you approach integrating AI tools into your workflow—what prompts you use, how you refine AI outputs, and how it enhances efficiency or creative exploration.

• Brand System Management: Discuss your approach to maintaining brand consistency and managing visual assets within established brand guidelines.

• Project Management & Collaboration: Explain how you manage project timelines, prioritize tasks, and collaborate with cross-functional teams (Strategy, Copy, Account) to achieve project goals.

📝 Enhancement Note: For a senior role, especially one focused on AI, the portfolio should not just be a collection of pretty pictures but should tell a story about the designer's process, problem-solving abilities, and strategic thinking, with a clear demonstration of their approach to leveraging new technologies.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 4+ years of experience in Mumbai, India, and considering the specialized AI skill requirement, an estimated annual salary range would be ₹7,00,000 to ₹12,00,000. This range can vary based on the specific client's budget, the candidate's exact experience, and the depth of their AI expertise.

Benefits:

• Full-time employment with a contract through Weekday AI for their client.

• Standard statutory benefits as per Indian labor laws (e.g., Provident Fund, Gratuity, Leave Entitlement).

• Opportunities for professional development and training, particularly in AI design tools and creative technologies.

• Exposure to diverse projects and cutting-edge design challenges within a client-facing environment.

• Potential for performance-based bonuses or incentives, depending on client and Weekday AI policies.

• Collaborative work environment with a focus on innovation and creative excellence.

Working Hours: Standard full-time working hours are expected to be around 40 hours per week, typically Monday to Friday. However, project-driven environments may require occasional flexibility or extended hours to meet client deadlines.

📝 Enhancement Note: Salary is an estimate based on general market data for Mumbai. The role being for a client of Weekday AI may influence the exact benefits package and employment structure. Candidates should clarify these details during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: The role is for a client of Weekday AI, which operates in the recruitment and talent solutions space, often serving tech-forward companies. The client itself is likely in a sector that benefits from strong branding and digital presence, possibly within technology, AI, or innovative startups.

Company Size: As this is a client role, the exact company size is not specified. However, the need for a Senior Graphic Designer with AI exploration capabilities suggests a company that is either a growing startup investing in its brand or a more established entity looking to innovate its creative processes.

Founded: Not specified for the client.

Team Structure:

• Reporting: The Senior Graphic Designer will likely report to a Creative Lead, Design Head, or a Marketing Manager within the client organization.

• Collaboration: Close collaboration is expected with Strategy, Copywriting, and Account Management teams. This indicates a cross-functional, integrated approach to creative development.

• Mentorship: The role includes mentoring junior designers, suggesting a team structure with at least one or two junior-level creatives.

Methodology:

• AI-Driven Creativity: A core methodology will involve exploring and integrating AI tools into the design process to enhance ideation, speed, and creative output.

• Brand-Centric Approach: A strong focus on developing and maintaining cohesive brand identities and visual systems.

• Integrated Campaign Development: Designing for holistic campaigns that span multiple channels and touchpoints.

• Iterative Design: Embracing feedback and iterative refinement to achieve optimal creative solutions.

Company Website: The job is posted via Weekday AI, but the client's website would be the primary source for understanding their specific brand and offerings. Candidates should seek this information.

📝 Enhancement Note: The "client role" aspect means candidates are interviewing with Weekday AI for placement, or Weekday AI is managing the recruitment process for their client. Understanding the client's industry and specific needs is paramount.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Senior level role, requiring significant independent contribution, conceptual leadership, and the ability to mentor others. It sits above a standard Graphic Designer and below a Creative Director.

Reporting Structure: The Senior Graphic Designer will report to a Creative Lead or Design Head, indicating a clear hierarchy within the creative department. They will work closely with cross-functional teams, making them a key player in integrated project delivery.

Operations Impact: While not a traditional "operations" role (like RevOps or SalesOps), this position significantly impacts the company's Go-To-Market (GTM) strategy through its branding and marketing collateral. Strong visual design is crucial for brand perception, customer acquisition, and market differentiation. The integration of AI also signals a forward-thinking approach to operational efficiency within the creative function.

Growth Opportunities:

• Leadership Development: Opportunity to grow into a Lead Designer or Art Director role, managing larger projects and teams.

• AI Specialization: Become a go-to expert within the organization for AI-driven design tools and workflows, a highly sought-after skill.

• Strategic Contribution: Influence brand strategy and creative direction through strong conceptual work and proactive innovation.

• Broader Creative Exposure: Work on diverse projects across different industries or campaign types depending on the client's portfolio.

• Mentorship Experience: Develop leadership and coaching skills through guiding junior designers.

📝 Enhancement Note: The growth potential is strong, particularly for those who embrace and excel with AI tools, positioning them for future leadership roles in an evolving design landscape.

🌐 Work Environment

Office Type: The role is explicitly "On-site," indicating a traditional office-based work environment. This suggests opportunities for in-person collaboration, team building, and direct mentorship.

Office Location(s): Mumbai, Maharashtra, India. Specific office details (e.g., amenities, accessibility) would need to be confirmed with the client.

Workspace Context:

• Collaborative Atmosphere: The emphasis on cross-functional collaboration suggests an environment where teamwork and open communication are valued.

• Technology-Rich: As a company exploring AI, the workspace is likely equipped with modern design software and hardware, including access to relevant AI tools.

• Creative Hub: Expect a dynamic environment where creative problem-solving and visual communication are central to daily activities.

Work Schedule: Typically 9 AM to 6 PM or similar standard office hours, Monday to Friday. Flexibility might be required during critical project phases or for client presentations, but the core expectation is an on-site presence during business hours.

📝 Enhancement Note: The on-site requirement is important for candidates who thrive in a collaborative office setting and prefer direct interaction with colleagues and leadership.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by Weekday AI or the client's HR/recruiting team. Focus on relevant experience, AI tool exposure, and portfolio quality.

• Portfolio Presentation & Creative Discussion: Expect to present your portfolio (likely 5-8 key projects) to the hiring manager and potentially other creative leads. Be prepared to discuss your thought process, conceptual approach, and how you've used AI tools.

• Skills Assessment / Creative Exercise: A potential design challenge or task to assess your conceptual thinking, design execution, and efficiency, possibly with a focus on AI integration.

• Cross-Functional Interviews: Meetings with team members from Strategy, Copy, or Account Management to evaluate collaboration and communication skills.

• Final Interview: Likely with a senior leader (e.g., Creative Director, Head of Design) to assess cultural fit, leadership potential, and overall strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in branding, social media, campaign design, and conceptual thinking. Ensure a minimum of 4+ years of experience is evident.

• Highlight AI Integration: Clearly label or discuss any projects where AI tools were used. Explain the "why" and "how" of your AI usage – what problem did it solve, what was the outcome?

• Tell a Story: For each project, outline the brief, your role, the challenges, your strategic approach, the solution, and the results. Use visuals effectively.

• Demonstrate Craftsmanship: Ensure high-quality images, clear typography, and a professional presentation format.

• Be Ready to Discuss: Prepare to answer questions about your process, your favorite AI tools, your design philosophy, and how you handle feedback.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any creative brief provided for a design challenge.

• Time Management: Allocate your time wisely across ideation, sketching, execution, and refinement.

• Focus on Concept: Even with AI, the core concept and strategic thinking are paramount.

• Showcase Process: If possible, document your process, including any AI exploration, even if brief.

• Professional Presentation: Prepare to present your solution clearly and concisely, articulating your design decisions.

📝 Enhancement Note: The interview process will heavily scrutinize both design craft and the candidate's aptitude and willingness to explore AI. A well-curated portfolio with clear AI case studies will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Illustrator: Essential for vector graphics, logos, and illustrations.
  • Photoshop: Critical for image manipulation, digital painting, and creating detailed visuals.
  • InDesign: Used for layout design, presentations, and multi-page documents.

• AI Design Tools:

  • Midjourney: For generating high-quality, artistic images from text prompts.
  • Adobe Firefly: Integrated into Adobe products, offering generative AI features for text-to-image, text effects, and more.
  • DALL·E: Another powerful text-to-image generation model.
  • Figma AI (or similar plugins): For AI-assisted features within collaborative design platforms like Figma, potentially for layout generation or content creation.

• Prototyping/Design Platforms:

  • Figma: Increasingly becoming the industry standard for collaborative UI/UX design and prototyping.

Analytics & Reporting: Not directly specified, but understanding how design impacts metrics (e.g., engagement on social media, conversion rates on digital ads) is beneficial. Familiarity with basic analytics dashboards might be useful.

CRM & Automation: Not directly applicable to this design role, but understanding how marketing assets are used within CRM or marketing automation platforms can provide context.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a given. The key differentiator will be hands-on experience and a demonstrated understanding of how to leverage AI design tools effectively within a professional design workflow.

👥 Team Culture & Values

Operations Values: (Inferred based on role description)

• Innovation: A strong drive to explore and adopt new technologies, especially AI, to push creative boundaries.

• Collaboration: Valuing teamwork and cross-functional partnerships to achieve integrated creative outcomes.

• Excellence: A commitment to high-quality design craft, attention to detail, and impactful visual communication.

• Curiosity: Encouraging a mindset of continuous learning, experimentation, and seeking better, smarter creative approaches.

• Adaptability: Comfort and agility in working within an evolving environment and embracing new tools and methodologies.

Collaboration Style:

• Integrated Approach: Working closely with Strategy and Copy teams to ensure creative output is aligned with messaging and objectives.

• Feedback-Driven: Openness to constructive criticism and iterative design processes.

• Mentorship Culture: A willingness to share knowledge, provide guidance, and support the growth of junior team members.

• Proactive Communication: Maintaining clear and consistent communication with all stakeholders to ensure project alignment and success.

📝 Enhancement Note: The culture likely blends creative passion with a results-oriented, forward-thinking mindset, heavily influenced by the client's potential focus on AI and innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Integrating AI Effectively: Moving beyond novelty to genuinely integrate AI into workflows in a way that enhances, rather than hinders, the creative process and maintains quality.

• Balancing Speed and Quality: Managing the pressure to deliver quickly, especially with AI's potential for rapid generation, while ensuring the final output meets high standards of craft and strategic alignment.

• Navigating Evolving Tools: Keeping pace with the rapid advancements in AI design tools and determining which are most effective and relevant for the company's needs.

• Mentoring in New Paradigms: Guiding junior designers on how to use AI responsibly and ethically, alongside foundational design principles.

• Client/Stakeholder Alignment: Effectively communicating the value and application of AI-assisted design to clients or internal stakeholders who may be less familiar with it.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in a wide range of AI design tools and prompt engineering techniques.

• Creative Leadership: Develop skills in leading creative vision, managing projects, and mentoring teams.

• Strategic Design Thinking: Enhance ability to translate business objectives into compelling visual strategies.

• Industry Trends: Stay at the forefront of design innovation, particularly at the intersection of AI and creativity.

• Portfolio Enhancement: Continuously build a portfolio that showcases cutting-edge skills and impactful projects.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering the integration of AI into a senior design role, requiring both technical aptitude and strategic creative vision.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity from scratch. How would you incorporate AI into this process?"

• "Walk us through a campaign you designed. What was the brief, your conceptual approach, and how did you ensure visual consistency across channels?"

• "How do you balance the need for speed and efficiency with maintaining high creative quality, especially when using AI tools?"

• "Describe a time you had to push creative boundaries or introduce a new concept. What was the outcome?" Company & Culture Questions:

• "What interests you most about working with AI in a design context?"

• "How do you stay updated on emerging design trends and new creative technologies?"

• "Describe your ideal team environment and how you contribute to a collaborative culture."

• "How do you approach mentoring junior designers, and what's your philosophy on guiding their creative development?" Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type or by showcasing your strongest conceptual work first.

• AI Case Studies: Dedicate specific slides or sections to projects where AI was used. Clearly state the objective, the tools used (e.g., Midjourney prompt, Firefly feature), your role in refining outputs, and the final result.

• Quantify Impact: Where possible, mention metrics related to engagement, reach, or brand recognition for your designs.

• Articulate Your 'Why': Be ready to explain the strategic thinking behind your design choices and your rationale for using specific tools or approaches.

• Enthusiasm for AI: Convey genuine excitement and curiosity about AI's potential in design, demonstrating a proactive and experimental mindset.

📝 Enhancement Note: Candidates should prepare to talk extensively about AI, not just as a tool, but as a strategic element that can enhance creativity and efficiency. Demonstrating a proactive approach to learning and experimentation will be crucial.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your resume and a link to your online portfolio through the provided application channel.

• Portfolio Customization: Ensure your portfolio prominently features work demonstrating strong branding, social media, and campaign design skills, with clear examples of AI tool integration if applicable. Highlight projects showcasing conceptual strength and visual craftsmanship from the last 4+ years.

• Resume Optimization: Tailor your resume to highlight keywords such as "Graphic Design," "Branding," "Social Media," "AI Design Tools" (mention specific tools like Midjourney, Firefly), "Conceptual Thinking," "Adobe Creative Suite," and "Mentorship." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, conceptual rationale, and the specific role AI played in your projects. Prepare answers for behavioral questions related to creativity, collaboration, and adapting to new technologies.

• Company Research: If possible, research the client Weekday AI is serving to understand their industry, brand, and potential design needs. Familiarize yourself with Weekday AI's own brand and mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding the specific client and exact benefits, should be verified directly with Weekday AI or the hiring organization before making application decisions.