HealthTech UI/UX & Brand Designer (100 % remote) (m/f/d) at EWOR GmbH

📍 Job Overview

Job Title: HealthTech UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Florence, Tuscany, Italy (Remote)

Job Type: FULL_TIME

Category: Startup Incubation & Entrepreneurship / HealthTech Innovation

Date Posted: 2026-08-21

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

Lead the end-to-end UI/UX and Brand Design for a new HealthTech startup, driving user-centric product development and establishing a strong brand identity.
Collaborate closely with founding teams and stakeholders to translate complex healthcare needs into intuitive and visually compelling digital experiences.
Champion design best practices throughout the product lifecycle, from concept and wireframing to high-fidelity prototyping and final asset delivery.
Contribute to the strategic direction of the startup by influencing product strategy, go-to-market planning, and overall user acquisition efforts through exceptional design.
Leverage a deep understanding of the HealthTech landscape to design solutions that meet regulatory requirements, enhance patient outcomes, and improve user engagement.

📝 Enhancement Note: This role is not a traditional UI/UX or Brand Designer position within an established company. Instead, it's an opportunity for a designer to act as a co-founder or early-stage lead within a startup incubated by EWOR GmbH. The focus is on building a new HealthTech venture from the ground up, requiring a blend of design expertise, entrepreneurial drive, and strategic business acumen. The "100% remote" aspect applies to the individual's work location, but the startup itself will be part of EWOR's ecosystem, likely involving significant interaction with their core team and network, potentially requiring some flexibility for key events or strategic meetings, despite the remote nature.

📈 Primary Responsibilities

Develop and execute comprehensive UI/UX strategies for new HealthTech products, ensuring seamless user journeys and intuitive interfaces across web and mobile platforms.
Design high-fidelity wireframes, interactive prototypes, and polished visual designs that effectively communicate the value proposition of the HealthTech solution.
Create and maintain a cohesive brand identity, including logos, style guides, marketing collateral, and digital assets that resonate with target audiences in the healthcare sector.
Conduct user research, usability testing, and A/B testing to gather insights and inform design decisions, continuously iterating on designs to optimize user experience and achieve product-market fit.
Collaborate with product managers, engineers, and business strategists to define product requirements, prioritize features, and ensure design alignment with business objectives and technical feasibility.
Translate complex healthcare workflows and data into understandable and actionable user interfaces, considering patient privacy, accessibility, and regulatory compliance.
Support the development of marketing and sales materials by providing compelling visual designs that articulate the startup's unique selling propositions.
Contribute to the overall strategic planning of the startup, including market analysis, competitive landscaping, and go-to-market strategy, with a design-led perspective.

📝 Enhancement Note: The core responsibility is to "own, build, and run your startup." For a UI/UX & Brand Designer, this translates to being the primary architect of the product's user experience and brand identity from inception. This involves not just execution but also strategic vision and leadership within the nascent venture. The role requires a proactive approach to identifying design opportunities and challenges within the HealthTech space and translating them into tangible, user-centered solutions that drive business growth and user adoption.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field. A Master's degree or equivalent practical experience is highly regarded.

Experience: 5-10 years of professional experience in UI/UX design and brand development, with a significant portion dedicated to digital product design. Proven track record of successfully launching and scaling digital products.

Required Skills:

Expert proficiency in UI/UX design principles, wireframing, prototyping, and user-centered design methodologies.
Mastery of design software such as Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and prototyping tools (e.g., InVision, Axure).
Strong understanding of brand development, including visual identity systems, brand storytelling, and creating compelling brand assets.
Experience designing for complex industries, with a strong preference for HealthTech, understanding of healthcare workflows, patient journeys, and regulatory considerations (e.g., HIPAA, GDPR).
Excellent communication, presentation, and interpersonal skills, with the ability to articulate design decisions and rationale to diverse stakeholders, including founders, investors, and technical teams.
Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced, entrepreneurial environment.
A proactive, self-starter mentality with a strong entrepreneurial drive and a passion for building innovative solutions. Preferred Skills:
Experience in user research, usability testing, and data analysis to inform design iterations and strategy.
Familiarity with front-end development concepts (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.
Experience in startup environments or working with early-stage ventures, understanding the challenges of rapid growth and iteration.
Knowledge of accessibility standards (WCAG) and experience designing inclusive digital products.
A portfolio showcasing successful HealthTech or complex digital product designs with measurable impact.

📝 Enhancement Note: Given the "entrepreneurial" nature of the role, the qualifications emphasize not just design execution but also strategic thinking, business acumen, and the ability to operate autonomously. The requirement for 5-10 years of experience suggests EWOR is looking for seasoned professionals who can hit the ground running and lead the design function of a new venture with minimal supervision. The emphasis on HealthTech is critical, implying a need for domain-specific understanding beyond general design principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio that clearly demonstrates end-to-end UI/UX design process for at least 2-3 significant digital products.
Showcase case studies that highlight problem definition, user research, ideation, wireframing, prototyping, visual design, and user testing.
Include specific examples of brand identity development, including logo design, style guides, and application across various touchpoints.
Detail your role and contributions in each project, emphasizing your ownership and impact on the product's success and user adoption.
For HealthTech projects, include insights into how you addressed specific industry challenges such as data privacy, regulatory compliance, patient engagement, or clinical workflow integration. Process Documentation:
Demonstrate a structured approach to design problem-solving, including how you define user needs, ideate solutions, and validate them through testing.
Provide examples of your design system development or contribution, showcasing how you ensure consistency and scalability in design.
Illustrate your collaboration process with cross-functional teams (e.g., product managers, engineers, marketing) and how you integrate feedback effectively.
Showcase your ability to iterate on designs based on user feedback, A/B testing results, and performance metrics, with clear evidence of improvement.

📝 Enhancement Note: For an entrepreneurial role like this, the portfolio is paramount. EWOR GmbH is looking for individuals who can not only design but also build. Therefore, the portfolio must showcase a complete design lifecycle, from initial concept to product launch and iteration, emphasizing the impact of design decisions on business outcomes and user satisfaction. A strong understanding of how design contributes to product-market fit and scaling is crucial.

💵 Compensation & Benefits

Salary Range: Given the entrepreneurial nature and the option for funding, a direct salary range is difficult to pinpoint. EWOR GmbH offers two primary paths:

Employed Salary: A salary while you build your startup, directly employed by EWOR. Based on industry benchmarks for experienced UI/UX & Brand Designers in Europe with an entrepreneurial focus, this could range from €60,000 to €90,000 per annum, potentially higher for exceptional candidates with a proven track record in startup scaling.
Funding Option: Up to €500,000 in funding for your startup.

Benefits:

Salary during startup development: A competitive salary provided by EWOR GmbH while you focus on building your venture.
Significant Startup Funding: Access to up to €500,000 to fuel your startup's growth.
Direct Mentorship: Weekly 1:1 sparring sessions with unicorn founders (serial entrepreneurs who have built billion-euro companies).
Exclusive Network Access: Membership in a community of top-tier founders, peers, and investors (the top 0.1% of entrepreneurs).
Talent Acquisition Support: Assistance in hiring top talent through EWOR's extensive network of over 50,000 professionals.
Distribution & Go-to-Market Support: Guidance on achieving product-market fit and building robust sales forces and marketing engines.
Funding Acceleration: Support in securing a multi-million euro funding round within 12 months post-program.
Personal Development: A customized program enhancing goal, time, and energy management, crafted by experienced founders.
Remote Work Flexibility: The ability to work 100% remotely from Europe or the Americas.

Working Hours: The role implies a commitment to building a startup, which typically requires significant dedication. While the position is 100% remote, expect demanding working hours that go beyond a standard 40-hour week, especially during critical development and funding phases. Flexibility is key, with the expectation of proactive work and responsiveness to the needs of a growing venture.

📝 Enhancement Note: The compensation structure is highly unique, blending a traditional employment salary with significant equity/funding opportunities typical of venture builder programs. The "salary" is essentially compensation for the founder's time and effort in building the venture under EWOR's umbrella. The true "value" lies in the funding, mentorship, and network access, which are designed to facilitate the creation of a €1B+ company. Salary estimates are based on typical senior design roles in Europe, but actual compensation will be part of the negotiated terms for the startup venture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Venture Building / Startup Incubation / HealthTech. EWOR GmbH operates at the intersection of entrepreneurship and venture capital, focusing on building high-potential technology startups, with a current emphasis on the HealthTech sector.

Company Size: EWOR GmbH itself is likely a focused team of experienced operators, investors, and entrepreneurs dedicated to its venture-building model. The startups they incubate will begin with very small founding teams (potentially just the recruited individual) and grow rapidly.

Founded: EWOR GmbH was founded by experienced serial entrepreneurs (e.g., Paul Müller of Adjust, Petter Made of SumUp), bringing a wealth of knowledge and a proven methodology to startup creation.

Team Structure:

EWOR GmbH Core Team: Comprises experienced serial entrepreneurs, investors, and operational experts who provide guidance, mentorship, and strategic support.
Startup Founding Team: The individual hired will be a foundational member, likely taking on a co-founder role alongside other early hires. They will be responsible for building and leading their specific venture.
Cross-Functional Collaboration: The role requires extensive collaboration with EWOR's network of mentors, investors, and service providers, as well as early hires for the startup (e.g., engineers, marketing specialists).

Methodology:

Data-Driven Startup Creation: EWOR's approach is to identify high-potential markets and founders, then provide them with the resources and expertise to build scalable businesses.
Lean Startup Principles: Emphasis on rapid iteration, achieving product-market fit through user feedback, and agile development.
Founder-Centric Development: A tailored program designed to enhance individual founder capabilities in areas like goal setting, time management, and energy management, crucial for sustained entrepreneurial effort.
Network Leverage: Extensive use of EWOR's vast network for talent acquisition, strategic partnerships, and investor relations.

Company Website: https://eworgmbh.teamtailor.com (Note: This is the careers page; the primary company site might be different, but this is the provided URL.)

📝 Enhancement Note: EWOR GmbH's culture is entrepreneurial, high-performance, and results-oriented. They attract ambitious individuals with a desire to build significant businesses. The culture within the incubated startups will be shaped by the founder and the early team, but will be heavily influenced by EWOR's methodology and expectations of rapid growth and innovation.

📈 Career & Growth Analysis

Operations Career Level: This role represents a unique career trajectory, positioning the individual as a Founder/Co-Founder of a new HealthTech venture, supported by a venture builder. It's an entrepreneurial path rather than a traditional corporate operations role. The level of responsibility is exceptionally high, akin to founding a company from scratch, but with significant safety nets and expert guidance.

Reporting Structure: While employed by EWOR GmbH, the individual will functionally lead their startup. They will report to EWOR's core leadership team for program progress, strategic alignment, and funding milestones. Within their own startup, they will establish the reporting structure as the team grows.

Operations Impact: The impact is potentially massive. The goal is to build a €1B+ company. The UI/UX & Brand Designer will be instrumental in defining the core product experience, shaping the brand's perception, and directly influencing user adoption, customer acquisition, and ultimately, the valuation and success of the HealthTech startup. Their design decisions will be critical to achieving product-market fit and scaling the business.

Growth Opportunities:

Founding a €1B+ Company: The ultimate growth opportunity is to successfully build and scale a highly valuable HealthTech startup.
Entrepreneurial Skill Development: Intensive, hands-on learning in all facets of startup building, from product development and market strategy to fundraising and team leadership.
Leadership Experience: Gaining direct experience in leading a company, managing teams, and making high-stakes strategic decisions.
Network Expansion: Deepening connections with unicorn founders, investors, and a global network of entrepreneurs and industry professionals.
Potential for Future Ventures: Successful completion of the program can open doors to further entrepreneurial endeavors, investment opportunities, or leadership roles within the broader tech ecosystem.

📝 Enhancement Note: This is not a typical career progression. It's an opportunity to become an entrepreneur with significant support. The growth is measured not by promotions within a hierarchy, but by the success and valuation of the startup being built. The "operations" aspect here is the operationalization of building a business from the ground up, with design as a core pillar.

🌐 Work Environment

Office Type: Primarily a 100% remote work environment, allowing flexibility for individuals based in Europe or the Americas. However, the program is designed to foster a strong sense of community and collaboration, suggesting potential for virtual team-building activities, online workshops, and perhaps occasional in-person meetups or pitch events organized by EWOR GmbH.

Office Location(s): While the role is remote, EWOR GmbH's physical presence or primary operational base is not explicitly stated but is implied to be in a location facilitating access to European markets and talent. The provided location data points to Florence, Italy, as a base for the company or its founders, but the role itself is location-agnostic for the hired individual, provided they are in Europe or the Americas.

Workspace Context:

Independent Work: The primary workspace will be the individual's chosen remote location, requiring self-discipline and a dedicated setup for productive work.
Digital Collaboration Tools: Extensive use of collaboration platforms (e.g., Slack, Zoom, Google Workspace, project management tools) to connect with EWOR mentors, fellow founders, and potential team members.
Intensive Mentorship: Direct and frequent interaction with experienced founders via video calls, offering a highly collaborative and intellectually stimulating virtual environment.
Community Engagement: Opportunities to connect with a global cohort of ambitious entrepreneurs through online forums, shared virtual events, and collaborative projects.

Work Schedule: While remote, the nature of building a startup with a €1B+ ambition necessitates a highly flexible yet demanding work schedule. Expect to dedicate significant hours beyond a standard 9-to-5, with the flexibility to structure your day around critical tasks, mentorship sessions, and team needs. Responsiveness and proactive engagement are key.

📝 Enhancement Note: The remote aspect is a key perk, offering autonomy. However, the entrepreneurial nature of the role means the "work environment" is less about a physical office and more about the digital ecosystem and the intensity of the startup-building process. The success of the remote setup hinges on the individual's ability to self-manage and effectively leverage digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

Initial Application Review: Screening of applications based on experience, portfolio strength, and alignment with the entrepreneurial spirit.
Founder/Mentor Interviews: In-depth discussions with EWOR GmbH's founding team and mentors to assess entrepreneurial drive, vision, problem-solving skills, and cultural fit. Expect questions focused on your ambition, past experiences with innovation, and understanding of the HealthTech market.
Portfolio Presentation: A critical stage where candidates present their design portfolio, showcasing their UI/UX and brand design capabilities, with a focus on process, impact, and strategic thinking. This is where you demonstrate your ability to build a product from a design perspective.
Startup Vision Pitch: Candidates may be asked to outline their initial ideas or demonstrate their approach to identifying and validating a startup concept within HealthTech.
Final Selection: Decision based on a holistic assessment of potential to build a €1B+ company.

Portfolio Review Tips:

Tell a Story: Structure your portfolio presentations around compelling narratives for each project. Explain the problem, your process, your solutions, and the measurable impact.
Highlight Entrepreneurial Thinking: For each case study, emphasize how your design decisions contributed to business goals, user acquisition, product-market fit, or scalability.
Showcase HealthTech Acumen: If possible, include specific examples of how you've addressed challenges unique to the healthcare industry in your designs.
Demonstrate End-to-End Capability: Ensure your portfolio covers the entire design lifecycle, from initial research and wireframing to high-fidelity mockups and, ideally, post-launch iterations.
Be Prepared for Q&A: Anticipate detailed questions about your design choices, your understanding of the HealthTech market, and your approach to building a business.

Challenge Preparation:

Startup Idea Generation: Be ready to discuss potential HealthTech startup ideas or demonstrate how you would approach identifying and validating one.
Design Strategy for Ambition: Prepare to articulate how your design expertise can directly contribute to building a €1B+ company, not just a functional product.
Problem-Solving Scenarios: Anticipate hypothetical business or design challenges related to HealthTech startups and outline your strategic approach to solving them.
Understanding EWOR's Model: Research EWOR GmbH's methodology, their successful ventures, and the backgrounds of their mentors to tailor your responses and demonstrate alignment.

📝 Enhancement Note: The application process is designed to identify entrepreneurial talent, not just skilled designers. The portfolio review is a key assessment of their ability to translate vision into tangible, impactful design solutions that can drive business growth. Candidates should prepare to discuss business strategy and market potential, not just aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, InDesign), InVision, Axure, Marvel. Proficiency in at least one major UI/UX design and prototyping tool (e.g., Figma) is essential.
Brand Development: Adobe Illustrator, Photoshop, InDesign for creating logos, style guides, and marketing assets.
Collaboration & Project Management: Slack, Microsoft Teams, Zoom, Google Workspace, Asana, Trello, Jira. Essential for remote collaboration and workflow management.
User Research & Testing: Tools like UserTesting.com, Lookback, Maze, Hotjar, SurveyMonkey, or similar platforms for gathering user feedback and conducting usability studies.

Analytics & Reporting:

Product Analytics: Google Analytics, Mixpanel, Amplitude, Hotjar. Understanding how to interpret user behavior data to inform design decisions.
Performance Monitoring: Tools to track key design and business metrics related to user engagement, conversion rates, and customer satisfaction.

CRM & Automation:

CRM Systems: Familiarity with CRM platforms like Salesforce, HubSpot, or Zoho CRM, as they are often integrated with product offerings or used for sales & marketing operations.
Marketing Automation: Basic understanding of marketing automation tools (e.g., Mailchimp, HubSpot) and how design interfaces with these systems.
Integration Platforms: Awareness of how design integrates with APIs and backend systems, though deep technical knowledge is not required.

📝 Enhancement Note: While the role is design-focused, a strong understanding of the technology stack that supports digital products is beneficial. This includes familiarity with common design tools, collaboration platforms, and analytics tools that inform product iteration and business strategy. The ability to work effectively within a digital-first, remote environment is paramount.

👥 Team Culture & Values

Operations Values:

Entrepreneurial Spirit: A relentless drive to build, innovate, and overcome challenges with a focus on long-term vision and significant impact (€1B+ company).
User-Centricity: A deep commitment to understanding and serving user needs, translating them into exceptional and intuitive product experiences.
Excellence & High Performance: A dedication to achieving the highest standards in design, product development, and business strategy, supported by rigorous processes and mentorship.
Data-Driven Decision Making: Utilizing analytics and user feedback to inform design choices, product iterations, and strategic planning.
Collaboration & Community: Fostering a supportive and intellectually stimulating environment among founders and mentors, sharing knowledge and driving collective success.
Adaptability & Resilience: Embracing change, learning from failures, and demonstrating the tenacity required to navigate the volatile startup landscape.

Collaboration Style:

Proactive & Autonomous: Founders are expected to take initiative and drive their ventures forward with minimal day-to-day oversight, while actively seeking guidance from mentors.
Open Communication: Fostering transparent and direct communication channels within the founding team, with EWOR mentors, and with external stakeholders.
Constructive Feedback: A culture of providing and receiving honest, actionable feedback to accelerate growth and learning.
Cross-Functional Synergy: Working closely with potential future hires (engineers, marketers, sales) and EWOR's network to integrate design into all aspects of the business.

📝 Enhancement Note: The culture at EWOR GmbH and within its incubated startups is geared towards ambitious individuals who thrive in high-pressure, high-reward environments. It values innovation, resilience, and a proactive approach to problem-solving, with a strong emphasis on achieving significant market impact.

⚡ Challenges & Growth Opportunities

Challenges:

Building from Scratch: The primary challenge is taking an idea from concept to a fully-fledged, scalable business, requiring a broad skillset beyond design.
Achieving Product-Market Fit: Navigating the complexities of the HealthTech market to find a sustainable product-market fit in a competitive landscape.
Fundraising Pressure: The requirement to secure significant funding rounds within a specific timeframe adds pressure and demands strong strategic and financial acumen.
Intense Workload & Pace: The entrepreneurial journey is demanding, requiring sustained high performance and resilience in the face of setbacks.
Balancing Design Vision with Business Needs: Effectively translating ambitious design concepts into commercially viable solutions that meet market demands and investor expectations.

Learning & Development Opportunities:

Intensive Entrepreneurship Training: Direct mentorship and workshops from unicorn founders on all aspects of building a billion-dollar company.
Specialized HealthTech Market Insights: Gaining deep knowledge of the HealthTech sector, its regulatory environment, and market dynamics.
Product Strategy and Business Acumen: Developing a comprehensive understanding of business strategy, fundraising, sales, marketing, and operations.
Leadership and Team Building: Practical experience in recruiting, managing, and motivating a high-performing team.
Networking with Global Leaders: Building invaluable relationships with investors, industry experts, and a cohort of like-minded entrepreneurs.

📝 Enhancement Note: The challenges are inherent to startup building, but EWOR GmbH provides a structured environment and robust support system to mitigate them. The growth opportunities are immense, offering a direct path to becoming a successful founder and innovator in the HealthTech space.

💡 Interview Preparation

Strategy Questions:

"Describe your vision for a HealthTech startup that could reach €1B+ in valuation. What problem would it solve, and how would design be central to its success?"
"How would you approach validating a new HealthTech product idea from a design perspective, and what metrics would you track to determine product-market fit?"
"Given our goal of building a €1B+ company, how would you ensure your design strategy supports rapid scaling and long-term business growth, not just initial user adoption?"
"Walk us through a time you had to significantly pivot a product's design based on market feedback or business strategy. What was your process and the outcome?" Company & Culture Questions:
"Why EWOR GmbH and this specific entrepreneurial opportunity, as opposed to a traditional UI/UX role?"
"How do you define 'success' in a startup context, and what are your personal motivations for pursuing this path?"
"Describe your ideal working relationship with mentors and co-founders in a high-growth startup environment."
"How do you manage stress and maintain productivity in demanding, fast-paced environments?" Portfolio Presentation Strategy:
Focus on Impact: For each project, clearly articulate the business problem, your design solution, and the quantifiable results (e.g., increased conversion rates, improved user satisfaction, reduced churn).
Showcase Your Process: Detail your research, ideation, testing, and iteration phases. Demonstrate how you arrive at your design decisions.
Highlight HealthTech Relevance: If possible, emphasize projects or aspects of projects that demonstrate your understanding of healthcare workflows, data privacy, or patient engagement.
Be Prepared to Defend Decisions: Anticipate questions about trade-offs made, alternative solutions considered, and the rationale behind your final design choices.
Envision the Future: Be ready to discuss how your design approach would evolve as the startup scales and faces new challenges.

📝 Enhancement Note: Interview preparation should focus on demonstrating entrepreneurial ambition, strategic thinking, and a deep understanding of how design contributes to business success in the HealthTech sector. Candidates need to show they can operate as founders, not just designers.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on EWOR GmbH's Teamtailor careers page.
Curate Your Portfolio for Impact: Select 2-3 of your strongest projects that best showcase end-to-end UI/UX and brand design capabilities, with a clear emphasis on demonstrable results and strategic thinking. Tailor your case studies to highlight any HealthTech experience or transferable skills relevant to building a scalable business.
Optimize Your Resume for Entrepreneurship: Highlight leadership experience, initiative-driven projects, any past entrepreneurial ventures, and quantifiable achievements that demonstrate your ability to build and scale. Use keywords like "startup scaling," "product-market fit," "brand strategy," and "HealthTech innovation."
Prepare Your Pitch: Be ready to articulate your vision for a HealthTech startup and how your design expertise can drive its success. Practice presenting your portfolio with a focus on business impact and strategic rationale.
Research EWOR GmbH: Understand their venture-building model, the backgrounds of their founders, and their investment thesis in HealthTech to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

HealthTech UI/UX & Brand Designer (100 % remote) (m/f/d)