Brand and Marketing Designer

📍 Job Overview

Job Title: Brand and Marketing Designer

Company: Sarmad

Location: Jordan

Job Type: FULL_TIME

Category: Marketing Operations / Brand Design

Date Posted: 2026-06-15

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in crafting and maintaining a strong visual identity for Sarmad and Thamar, a Saudi fintech group focused on emerging markets.

• Key responsibilities include the end-to-end design of marketing collateral, from digital assets for social media campaigns to comprehensive reports and sales proposals.

• The designer will be instrumental in building reusable visual systems and templates, ensuring brand consistency and efficiency across all marketing outputs.

• This position requires a strategic thinker capable of translating complex financial and technology concepts into clear, compelling visuals for a sophisticated B2B audience.

📝 Enhancement Note: While the job title is "Brand and Marketing Designer," the emphasis on B2B, fintech, financial services, and the creation of sales decks, proposals, and white papers indicates a strong alignment with Marketing Operations and GTM support functions, rather than pure creative branding. The role requires a strategic understanding of marketing funnel stages and how design supports lead generation and sales enablement.

📈 Primary Responsibilities

• Design a wide array of marketing assets for Sarmad and Thamar, encompassing digital, sales, and brand-focused channels.

• Develop engaging visuals for social media platforms, including LinkedIn posts, carousels, campaign assets, and leadership content.

• Create polished and professional sales decks, proposals, brochures, one-pagers, white papers, and detailed reports.

• Support website enhancements by designing visual elements, icons, diagrams, and optimizing overall visual layouts.

• Build and maintain a library of reusable templates and robust visual systems to enhance the marketing team's efficiency and brand consistency.

• Collaborate closely with content and product marketing teams to effectively communicate complex financial and technology messages through clear visual storytelling.

📝 Enhancement Note: The responsibilities highlight a need for efficiency and scalability through template creation, which is a core function within Marketing Operations. The emphasis on translating complex messages suggests the need for strategic design thinking beyond aesthetics, focusing on clarity and audience comprehension in a B2B context.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of experience.

Experience: Minimum of 5 years of professional experience in brand design, marketing design, with a specific focus on B2B, fintech, financial services, or technology sectors.

Required Skills:

• Proven expertise in Brand Design and Marketing Design principles.

• Demonstrated experience in B2B design, specifically for technology or financial services clients.

• Strong command of the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proficiency in modern design tools such as Figma for collaborative design and prototyping.

• Familiarity with Canva for rapid asset creation and template utilization.

• Advanced skills in PowerPoint for creating impactful sales decks and presentations.

• Deep understanding of typography, visual hierarchy, spacing, and maintaining brand consistency.

• Ability to conceptualize and design for long-form assets like white papers and reports.

• Experience in creating visual systems and reusable templates. Preferred Skills:

• Experience specifically within the fintech or financial services industry.

• Familiarity with motion graphics or basic animation for digital assets.

• Knowledge of UX/UI principles for website visual elements.

• Experience working in a fast-paced, growth-oriented company environment.

• Understanding of lead generation and sales funnel stages as they relate to marketing collateral.

📝 Enhancement Note: The requirement for experience in "fintech design, financial services design, or technology design" and the explicit exclusion of applications without such work strongly suggest that candidates must demonstrate a deep understanding of the nuances of communicating complex financial products and services visually to a sophisticated B2B audience. This goes beyond aesthetic appeal to functional clarity and trust-building.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a strong track record in:

  • Social media design for B2B or technology/finance sectors.
  • Creating compelling presentation decks and sales proposals.
  • Designing professional brochures, one-pagers, and white papers.
  • Development of long-form assets such as reports and case studies.
  • Examples of visual systems or template creation.

• The portfolio should clearly demonstrate the ability to translate complex concepts into clear, impactful visuals tailored for senior B2B audiences. Process Documentation:

• While not explicitly stated as a deliverable, the role implies a need for process-oriented thinking:

  • Ability to document and communicate design processes for template creation and system building.

  • Understanding of workflow optimization for design asset production.

  • Methods for ensuring brand consistency and adherence to visual guidelines across various outputs.

📝 Enhancement Note: For a role like this, the portfolio is the primary evaluation tool. Candidates should curate their portfolio to specifically highlight projects that align with the B2B, fintech, and financial services requirements. Quantifiable results (e.g., "design contributed to a X% increase in engagement" or "streamlined proposal creation process by Y%") will significantly strengthen an application.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-senior level Brand and Marketing Designer with 5+ years of experience, specializing in B2B fintech/financial services, and remote work in Jordan, the estimated annual salary range would be approximately JOD 20,000 - JOD 35,000. This estimate considers the cost of living in Jordan and the specialized skill set required.

Benefits:

• Fully Remote Work Arrangement: Flexibility to work from anywhere in Jordan.

• Professional Development: Opportunities for continuous learning and skill enhancement in design and the fintech sector.

• Exposure to the Fintech Industry: Work within a dynamic and rapidly evolving financial technology group.

• Collaborative Environment: Opportunity to work with content and product marketing teams.

• Potential for Growth: As Sarmad is a growing group, there may be opportunities for increased responsibility and career advancement.

Working Hours: The standard working hours are likely to be around 40 hours per week, with flexibility inherent in a fully remote role. Collaboration with teams in different time zones might necessitate some adjusted working hours.

📝 Enhancement Note: The salary estimate is based on research of similar roles in Jordan and the specialized nature of B2B fintech design. Actual compensation may vary based on the candidate's specific experience, portfolio strength, and negotiation. Benefits are inferred based on typical offerings for remote positions in tech/fintech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech) and Financial Services, with a focus on enabling institutions in emerging markets.

Company Size: Sarmad is described as a "fintech group," suggesting a medium to large organization with multiple ventures (Sarmad and Thamar). This implies a structured environment with established processes but also room for growth and innovation.

Founded: The founding information is not provided, but the company's focus on emerging markets and technology suggests a relatively modern, forward-thinking organization.

Team Structure:

• The designer will likely be part of the marketing department, working closely with content creators, product marketers, and potentially sales enablement teams.

• Collaboration will be cross-functional, involving stakeholders from product, sales, and leadership to ensure visual assets align with business objectives.

• Reporting structure will likely be to a Marketing Manager or Head of Marketing, with direct collaboration with product and content leads. Methodology:

• Data-driven decision-making is implied, as visual assets need to convey complex financial data and concepts effectively.

• Emphasis on clear communication and storytelling through design.

• Agile workflows are common in fintech, suggesting a need for adaptability and quick iteration cycles.

• Focus on building scalable and reusable design systems for efficiency.

Company Website: https://sarmad.sa/

📝 Enhancement Note: The company's focus on "emerging markets" and "enabling financial institutions" suggests a mission-driven culture that values impact and innovation. The B2B nature of their operations means the design will need to project professionalism, trustworthiness, and expertise.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring at least 5 years of dedicated experience. It's beyond an entry-level or junior designer role, demanding a level of autonomy and strategic contribution.

Reporting Structure: The designer will likely report to a Marketing Lead or Manager. Close collaboration with content strategists, product managers, and potentially sales representatives is expected.

Operations Impact: The designer's work directly impacts the company's brand perception, sales effectiveness, and clarity of communication. High-quality visuals are crucial for establishing credibility in the fintech space, influencing client acquisition, and supporting GTM strategies.

Growth Opportunities:

• Skill Specialization: Deepen expertise in B2B fintech design, visual systems, and brand strategy.

• Leadership Potential: Grow into a lead designer role, managing design projects or overseeing junior designers as the team expands.

• Broader GTM Involvement: Gain deeper insights into marketing strategy, product marketing, and sales enablement, potentially moving into a more strategic marketing operations role.

• Industry Expertise: Become a recognized expert in designing for the financial services sector.

📝 Enhancement Note: The emphasis on building "reusable templates and visual systems" for the marketing team points to a desire for operational efficiency. This suggests that growth opportunities might include taking on more responsibility for managing and scaling these systems, which aligns with career progression in marketing operations.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility but also requires strong self-discipline and communication skills.

Office Location(s): While the role is remote, the primary location listed is Jordan. This may mean the company prefers candidates within Jordan for potential future hybrid arrangements or specific logistical reasons, though the role is advertised as remote.

Workspace Context:

• Remote Collaboration: Expect heavy reliance on digital communication tools (Slack, Teams, email) and project management software.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and presentation tools (PowerPoint) is essential.

• Team Interaction: Regular virtual meetings, design reviews, and collaborative sessions will be key to staying connected and aligned with the team.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. However, given the remote nature and potential for international collaboration, some flexibility may be required to accommodate different time zones. The focus will be on output and meeting deadlines rather than strict adherence to office hours.

📝 Enhancement Note: The fully remote aspect necessitates a proactive approach to communication and collaboration. Candidates should be comfortable working independently and leveraging digital tools to stay connected and ensure project continuity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience and alignment with B2B/fintech requirements.

• Portfolio Presentation: A key stage will involve presenting selected portfolio pieces, discussing design choices, and explaining how they addressed client needs or business objectives.

• Technical/Skills Assessment: Potential for a design challenge or practical exercise to evaluate proficiency in required tools and ability to translate complex concepts visually.

• Team/Cultural Fit Interview: Discussion about working style, collaboration, and how the candidate aligns with Sarmad's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your B2B, fintech, financial services, or technology design experience. Prioritize work that demonstrates social media, sales decks, proposals, white papers, and reports.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, the tools used, and the outcome or impact. Use the STAR method (Situation, Task, Action, Result).

• Highlight B2B Nuances: Emphasize how your designs effectively communicate complex information, build trust, and drive business objectives for a professional audience.

• Showcase Systems: If you have examples of building reusable templates or visual systems, feature them prominently to demonstrate efficiency and scalability.

• Prepare for Presentation: Be ready to walk through your portfolio virtually, explaining your rationale and design decisions confidently.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the requirements, target audience, and objectives.

• Focus on Clarity: For fintech/finance concepts, prioritize clear communication and avoid overly complex or abstract visuals unless they serve a specific, well-justified purpose.

• Brand Consistency: Demonstrate an understanding of brand guidelines and how to apply them consistently.

• Time Management: Practice completing design tasks within a given timeframe.

📝 Enhancement Note: The explicit mention of "Applications without relevant B2B technology, fintech, banking, investment, or financial services design work will not be considered" means the portfolio must overwhelmingly feature this type of work. Generic branding or consumer-focused design examples will likely not suffice.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop (image editing), Illustrator (vector graphics), and InDesign (layout and publishing).

• Figma: A collaborative interface design tool, increasingly used for broader design systems, prototyping, and team collaboration.

• Canva: Useful for quick asset creation, template customization, and empowering non-designers within the marketing team.

• Microsoft PowerPoint: Crucial for creating sales decks, proposals, and presentations, requiring advanced design skills within the platform.

Analytics & Reporting:

• While not a primary design tool, the designer will likely need to interpret data and analytics to inform design decisions and measure the impact of their visuals. Familiarity with dashboard tools (e.g., Tableau, Power BI) or reporting platforms might be beneficial. CRM & Automation:

• No direct CRM or automation tools are specified for the designer, but understanding how marketing assets are used within CRM and marketing automation platforms (e.g., for email campaigns, landing pages) can inform design choices.

📝 Enhancement Note: Proficiency in Figma is increasingly important in collaborative design environments and for building scalable design systems. The requirement for PowerPoint proficiency highlights the role's direct support for sales and business development activities.

👥 Team Culture & Values

Operations Values:

• Professionalism & Precision: A strong emphasis on delivering high-quality, polished work that reflects the professionalism of a fintech group.

• Clarity & Communication: The ability to translate complex information into easily understandable visuals is paramount, reflecting a value placed on effective communication.

• Efficiency & Scalability: Building reusable templates and systems points to a value placed on optimizing workflows and maximizing output.

• Collaboration & Partnership: Working closely with content and product teams indicates a culture of teamwork and cross-functional support.

• Innovation & Adaptability: As a fintech company in emerging markets, adaptability and an innovative mindset are likely core values.

Collaboration Style:

• Proactive Communication: Essential for a remote role, involving regular updates, seeking feedback, and clarifying requirements.

• Constructive Feedback: A willingness to both give and receive feedback on designs to achieve the best outcomes.

• Shared Ownership: Working collaboratively towards common marketing and business goals, with a sense of shared responsibility for the success of visual assets.

• Agile Approach: Likely to involve iterative design processes, adapting to feedback and changing project needs quickly.

📝 Enhancement Note: The core values are likely to revolve around professionalism, clarity, efficiency, and collaboration, all crucial for a B2B fintech operation. Candidates should demonstrate how their design approach aligns with these principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be consistently translating intricate financial and technology concepts into visually appealing and easily digestible formats for sophisticated B2B audiences.

• Brand Consistency Across Platforms: Maintaining a unified brand identity across a wide range of diverse assets (social media, long-form documents, sales materials) requires meticulous attention to detail.

• Remote Collaboration: Effectively collaborating with globally distributed teams and stakeholders without the benefit of in-person interaction can be challenging.

• Balancing Creativity with Technical Constraints: Designing within the specific requirements of B2B communication and the technical limitations of various platforms.

Learning & Development Opportunities:

• Deep Dive into Fintech: Gain specialized knowledge and experience in designing for the financial technology sector.

• Design System Development: Opportunities to build and refine sophisticated visual systems, a highly valuable skill in operations and marketing.

• Cross-functional Exposure: Learn about product marketing, content strategy, and sales enablement from direct collaboration.

• Tools & Technology: Master advanced features of design tools and potentially explore new technologies relevant to visual communication in finance.

📝 Enhancement Note: The challenges highlight the need for a designer who is not just technically skilled but also strategically minded and an excellent communicator. Growth opportunities lean towards specialization and strategic involvement in marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex financial or technical concept into a visual asset. What was your process, and what was the outcome?" (Focus on clarity, audience understanding, and measurable impact.)

• "How do you ensure brand consistency across a wide range of marketing materials, especially in a remote work environment?" (Discuss your approach to brand guidelines, templates, and communication.)

• "Walk us through your process for creating a sales deck or a white paper. What are the key considerations?" (Highlight your understanding of persuasive design, information hierarchy, and audience engagement.) Company & Culture Questions:

• "What interests you specifically about Sarmad and the fintech industry?" (Show genuine research into the company's mission and the sector.)

• "How do you approach collaboration with non-designers, such as content writers or product managers?" (Emphasize your communication, feedback, and partnership skills.)

• "How do you stay updated on design trends and best practices, particularly within the B2B and fintech sectors?" (Demonstrate a commitment to continuous learning.) Portfolio Presentation Strategy:

• Focus on Relevance: Prioritize projects that directly align with B2B, fintech, financial services, social media, sales decks, and long-form collateral.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the effectiveness of your designs (e.g., increased engagement, improved conversion rates, streamlined internal processes).

• Explain Your 'Why': Be prepared to articulate the strategic rationale behind your design choices, not just the aesthetic appeal.

• Showcase Systems Thinking: Highlight any work on templates, style guides, or visual systems that demonstrate your ability to create scalable and efficient design solutions.

📝 Enhancement Note: The interview process will heavily weigh the candidate's ability to demonstrate a deep understanding of B2B communication needs within the fintech/financial services space, alongside their design proficiency. Clear articulation of process and impact is key.

📌 Application Steps

To apply for this Brand and Marketing Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature B2B, fintech, financial services, or technology-related design work. Highlight examples of social media assets, sales decks, proposals, white papers, and reports.

• Resume Optimization: Tailor your resume to emphasize your 5+ years of experience in relevant design fields, specific tool proficiencies (Adobe Creative Suite, Figma, Canva, PowerPoint), and any experience with visual systems or brand building. Use keywords from the job description.

• Prepare Your Narrative: Be ready to discuss your design process, how you translate complex information visually, and the impact of your work using specific examples from your portfolio. Practice presenting your work clearly and concisely.

• Company Research: Familiarize yourself with Sarmad's mission, Thamar, and the broader Saudi fintech landscape. Understand their target audience and the challenges they aim to solve.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.