Brand and Marketing Designer at Sarmad

📍 Job Overview

Job Title: Brand and Marketing Designer

Company: Sarmad

Location: Brazil

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: 2026-06-15

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

Design visually compelling marketing and brand assets for Sarmad and Thamar, focusing on B2B audiences within the fintech and financial services sectors.
Develop and maintain reusable templates and visual systems to ensure brand consistency and streamline content creation for marketing and sales initiatives.
Translate complex financial and technology concepts into clear, impactful visual designs for various collateral, including social media, presentations, white papers, and sales materials.
Collaborate closely with content and product marketing teams to align visual messaging with strategic business objectives and effectively communicate value propositions.
Drive brand consistency and enhance visual storytelling across all digital, sales, and brand channels to support Sarmad's growth in emerging markets.

📝 Enhancement Note: While the title is "Brand and Marketing Designer," the description heavily emphasizes B2B, fintech, and financial services, indicating a specialized role within the marketing operations or GTM strategy function. The focus on translating complex concepts into clear visuals for senior B2B audiences highlights the operational need for effective communication collateral.

📈 Primary Responsibilities

Design a wide range of marketing assets including LinkedIn visuals, carousels, campaign graphics, and leadership content visuals to enhance Sarmad's online presence and thought leadership.
Create polished sales decks, proposals, brochures, one-pagers, white papers, and reports that effectively communicate Sarmad's offerings and value propositions to prospective clients and partners.
Develop and manage website visuals, icons, diagrams, and overall visual layouts to ensure a cohesive and engaging online user experience.
Build and maintain a comprehensive library of reusable templates and visual systems, empowering the marketing team with standardized assets for efficient content creation.
Partner with content writers and product marketing managers to interpret complex financial and technological information, transforming it into easily digestible and visually appealing designs.
Ensure strict adherence to brand guidelines across all created assets, maintaining visual hierarchy, typography, and overall brand consistency for Sarmad and Thamar.
Proactively identify opportunities to improve visual communication strategies and propose innovative design solutions to elevate Sarmad's brand perception.

📝 Enhancement Note: These responsibilities are framed to emphasize the operational impact of design in a B2B context, focusing on efficiency, consistency, and strategic communication, which are key to GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles and a proven track record in a professional design capacity are essential. A degree in Graphic Design, Visual Communications, Marketing, or a related field is beneficial.

Experience: 5+ years of dedicated experience in brand design, marketing design, B2B design, fintech design, financial services design, or technology design.

Required Skills:

Demonstrated expertise in creating visual assets for social media, presentations, brochures, and long-form collateral, with a portfolio showcasing B2B technology and financial services work.
Advanced proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
High-level command of Figma for collaborative design and prototyping.
Experience with Canva for quick asset creation and template management.
Strong skills in PowerPoint for designing impactful sales decks and presentations.
Deep understanding of typography, visual hierarchy, spacing, and maintaining brand consistency across diverse platforms.
Ability to conceptualize and execute designs that simplify complex financial and technology concepts for senior B2B audiences.
Proven experience in building and managing reusable design templates and visual systems. Preferred Skills:
Experience working with Saudi Arabian or Middle Eastern markets and understanding of regional design aesthetics.
Familiarity with motion graphics or basic animation for digital assets.
Knowledge of UX/UI principles for website asset creation.
Experience in a fast-paced, growth-stage fintech or technology company.
Basic understanding of financial products and services to better inform design choices.

📝 Enhancement Note: The requirements are highly specific to B2B fintech design, emphasizing the need for candidates who can immediately contribute to Sarmad's unique market and product landscape. The portfolio requirement is critical for assessing this specialized experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio is mandatory, showcasing a minimum of 5 years of relevant B2B design work.
Specific examples of social media design (LinkedIn preferred), sales decks, proposals, brochures, and long-form assets (white papers, reports) are required.
The portfolio must demonstrate experience within the B2B technology, fintech, banking, investment, or financial services sectors.
Applicants without relevant B2B technology, fintech, banking, investment, or financial services design work will not be considered, highlighting the critical nature of this requirement. Process Documentation:
Ability to document and standardize design processes for creating marketing and sales collateral.
Experience in creating and maintaining design systems and style guides to ensure brand consistency and efficiency.
Capacity to outline the workflow for translating complex financial concepts into clear visual assets, from brief to final delivery.

📝 Enhancement Note: The emphasis on the portfolio's content and specific industry focus is paramount. This isn't just about design skill, but about applying that skill within a very particular operational context (B2B fintech communications).

💵 Compensation & Benefits

Salary Range: Given the requirement for 5+ years of specialized experience in a high-demand field (Fintech B2B Design) and a remote position in Brazil, a competitive salary range is expected. Based on industry benchmarks for senior designers in emerging markets and remote roles, a range of R$ 8,000 to R$ 15,000 per month (Brazilian Real) is a reasonable estimate, depending on specific experience, skill set, and negotiation.

Benefits:

Remote work flexibility, allowing for a work-life balance and the ability to work from any location in Brazil.
Opportunity to be part of a growing Saudi fintech group with a significant impact on financial institutions in emerging markets.
Exposure to cutting-edge technology and financial innovation within the fintech sector.
Potential for professional development and skill enhancement in a dynamic industry.
Contribution to the visual identity and GTM strategy of a forward-thinking financial technology company.

Working Hours: The role is listed as FULL_TIME, which typically implies 40 hours per week. However, as a remote position, there may be flexibility in scheduling to accommodate different time zones within Brazil and collaboration needs with teams in other regions, provided core responsibilities and collaboration requirements are met.

📝 Enhancement Note: Salary is estimated based on remote work in Brazil for a senior specialized role in fintech, using Brazilian Real (R$) as the local currency. Benefits are inferred based on common offerings for remote tech roles and the company's growth-stage profile.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, Financial Services Technology, Technology Platforms. Sarmad operates within the rapidly evolving financial technology sector, focusing on enabling financial institutions in emerging markets through technology, platforms, and ventures. This industry demands innovation, agility, and a strong understanding of both financial regulations and technological advancements.

Company Size: The input does not specify company size, but the context of building "technology, platforms, and ventures" suggests a growing, potentially startup-to-mid-sized organization that values agility and impact.

Founded: Sarmad is a Saudi fintech group. The founding date is not provided, but the focus on emerging markets and building new ventures implies a relatively modern and dynamic operational structure.

Team Structure:

The Brand and Marketing Designer will likely be part of a broader Marketing or Go-To-Market (GTM) team.
This team may include content strategists, product marketers, digital marketers, and potentially other designers or agencies.
Collaboration will be cross-functional, involving product development, sales, and executive leadership to ensure visual consistency and effectiveness across all communications. Methodology:
Data-driven decision-making for marketing campaigns and visual asset creation.
Agile methodologies for project management and content development.
Focus on translating complex technical and financial information into clear, accessible visual communications.
Emphasis on brand consistency and creating a strong, recognizable visual identity for Sarmad and its ventures.

Company Website: sarmad.sa

📝 Enhancement Note: The company culture is inferred to be dynamic, innovative, and focused on impactful growth within the fintech sector, requiring designers to be adaptable and strategic.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Designer, requiring 5+ years of specialized experience. It's a mid-to-senior level individual contributor role focused on executing and refining visual communication strategies for B2B audiences. The emphasis on creating systems and templates suggests a role with a degree of strategic input and ownership over design processes.

Reporting Structure: The designer will likely report to a Marketing Manager, Head of Marketing, or a Creative Director, depending on the team's structure. Collaboration will be extensive with content and product marketing teams.

Operations Impact: The designer's work directly impacts Sarmad's ability to communicate its value proposition, secure new business through compelling sales materials, and build brand credibility in competitive emerging markets. Effective visual assets are crucial for lead generation, client acquisition, and stakeholder engagement within the B2B fintech space.

Growth Opportunities:

Potential to evolve into a Lead Designer or Art Director role as the company scales and its design needs grow.
Opportunity to specialize further within fintech branding or visual strategy for financial platforms.
Possibility to contribute to the development of larger-scale visual identity systems or brand guidelines for new ventures launched by Sarmad.
Gain deep expertise in B2B marketing within the high-growth fintech sector, a highly valuable skill set.

📝 Enhancement Note: The growth analysis focuses on how a senior design role in a specialized sector contributes to broader GTM operations and offers a pathway for career advancement within the company or industry.

🌐 Work Environment

Office Type: This is a fully remote position, offering the flexibility to work from any location within Brazil.

Office Location(s): Brazil. The company is headquartered in Saudi Arabia, but this role is specifically for a remote employee based in Brazil, indicating a distributed team structure.

Workspace Context:

Employees are expected to have a dedicated, professional home office setup conducive to focused design work and virtual collaboration.
Access to reliable high-speed internet is essential for seamless remote work and participation in video calls.
The work environment fosters independence and self-management, with strong reliance on digital communication tools.
Opportunities for virtual team-building activities and collaborative design sessions will be provided.

Work Schedule: Full-time (40 hours/week) with potential for flexibility. The primary consideration will be availability for team meetings, collaborative sessions with marketing and product teams, and responsiveness during core business hours relevant to Sarmad's operational needs, potentially requiring some overlap with Saudi Arabia or other key operational regions.

📝 Enhancement Note: The remote nature is a key aspect, emphasizing the need for self-discipline and strong digital communication skills, common in modern operations roles.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your resume and portfolio will determine if your experience aligns with the B2B fintech design requirements. Applications without relevant portfolio work will be screened out.
Portfolio Presentation & Discussion: Candidates will be asked to present key pieces from their portfolio, explaining their design process, rationale, and the impact of their work on business objectives. Expect questions about how you translated complex financial concepts into visuals.
Skills Assessment: A practical design exercise or case study may be assigned to assess proficiency in required software (Adobe Creative Suite, Figma, PowerPoint) and ability to meet brand guidelines and project requirements under time constraints.
Cultural Fit & Team Interview: Discussion with potential team members or hiring manager to assess collaboration style, communication skills, and alignment with Sarmad's dynamic, growth-oriented culture.

Portfolio Review Tips:

Curate Strategically: Select projects that strongly demonstrate your B2B, fintech, or financial services design experience. Prioritize examples of social media graphics, sales decks, proposals, white papers, and reports.
Showcase Process: For each selected project, explain the problem, your design process, the tools used, your creative decisions, and the measurable outcomes or impact. Use case study format.
Highlight Complexity Translation: Be prepared to articulate how you took complex financial or technical information and made it visually clear and compelling for a senior B2B audience.
Demonstrate Brand Consistency: Show how you've applied and maintained brand guidelines across various assets and platforms.
Tool Proficiency: Ensure your portfolio implicitly or explicitly shows your command of Adobe Creative Suite, Figma, Canva, and PowerPoint.

Challenge Preparation:

Understand Sarmad: Research Sarmad's mission, ventures (like Thamar), and the fintech landscape in emerging markets. Understand their target audience and value proposition.
Practice Design Exercises: Be ready for tasks similar to what's described in the responsibilities – e.g., designing a LinkedIn carousel for a new fintech product, or outlining a key visual for a sales deck on financial inclusion.
Articulate Your "Why": Be prepared to explain your design choices logically and link them back to business goals and audience needs.

📝 Enhancement Note: The interview process and portfolio review are heavily weighted towards specific industry experience and the ability to demonstrate practical application of design skills to business objectives within the fintech sector.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential for detailed graphic design, image manipulation, and layout creation (Photoshop, Illustrator, InDesign). Proficiency at an advanced level is expected.
Figma: Critical for collaborative design, prototyping, and building design systems. Ability to work effectively in a team environment using Figma is a must.
Canva: Useful for rapid asset creation, template utilization, and potentially empowering non-designers within the marketing team.
Microsoft PowerPoint: A core tool for creating sales decks, proposals, and presentations for senior B2B audiences.

Analytics & Reporting:

While not a primary design tool, understanding how design impacts engagement metrics (e.g., click-through rates on LinkedIn, conversion rates on landing pages) is beneficial. Familiarity with analytics platforms like Google Analytics or social media analytics dashboards can inform design decisions. CRM & Automation:
No direct CRM or automation tools are listed as primary requirements for the designer, but understanding how marketing assets integrate into CRM workflows or marketing automation platforms (e.g., for email campaigns) would be an advantage.

📝 Enhancement Note: The technology stack is focused on design execution and collaboration tools, reflecting the core function of the role. The emphasis is on mastery of industry-standard design software.

👥 Team Culture & Values

Operations Values:

Impact-Driven: A focus on creating visual assets that directly contribute to business goals, such as lead generation, client acquisition, and brand awareness in the fintech sector.
Collaboration & Communication: Strong emphasis on working effectively with cross-functional teams (content, product marketing, sales) to ensure cohesive messaging and brand representation.
Efficiency & Scalability: Building reusable templates and visual systems to streamline the design process and enable the marketing team to scale content production.
Innovation & Adaptability: Embracing new design trends and technologies within the fast-paced fintech industry, and adapting designs to effectively communicate complex financial concepts.
Brand Integrity: Upholding and enhancing the visual identity of Sarmad and Thamar through consistent, high-quality design execution.

Collaboration Style:

Highly collaborative, working closely with content creators to visualize complex information.
Proactive communication to gather requirements, provide design updates, and seek feedback.
Cross-functional engagement with product and sales teams to ensure design alignment with business objectives.
A feedback-driven approach to design, iterating based on input from stakeholders and performance data.

📝 Enhancement Note: The values inferred reflect a modern, growth-oriented tech company, emphasizing collaboration, efficiency, and a direct link between design output and business outcomes, typical of a well-functioning GTM or Marketing Operations environment.

⚡ Challenges & Growth Opportunities

Challenges:

Translating Complexity: The primary challenge will be consistently translating intricate financial and technology concepts into clear, engaging visuals for a sophisticated B2B audience.
Brand Evolution: Contributing to the visual identity of a growing fintech group and potentially its various ventures, requiring adaptability and strategic thinking.
Remote Collaboration: Maintaining strong communication and collaborative workflows with a distributed team across different time zones.
Pace of Fintech: Keeping pace with rapid changes in the fintech industry and evolving design trends to ensure Sarmad's visual presence remains modern and competitive.

Learning & Development Opportunities:

Deep dive into the fintech and financial services industry, gaining specialized knowledge that enhances design effectiveness.
Opportunity to develop expertise in creating visual systems and design infrastructure for scaling organizations.
Participate in industry discussions and learn best practices for B2B technology marketing design.
Potential to take on leadership in design projects or mentor junior team members as the company grows.

📝 Enhancement Note: Challenges are framed around the specific demands of the role and industry, while growth opportunities highlight skill development and career progression within a specialized domain.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to translate a highly technical or complex financial concept into a visual asset for a B2B audience. What was your process, and what was the outcome?" (Prepare a specific case study from your portfolio.)
"How do you approach ensuring brand consistency across multiple collateral types (e.g., social media, sales decks, white papers) for a growing company like Sarmad?" (Focus on template creation, style guides, and your understanding of brand systems.)
"Walk us through your process for designing a LinkedIn carousel campaign. What elements are crucial for engagement in a B2B fintech context?" (Demonstrate your understanding of social media marketing and B2B engagement strategies.) Company & Culture Questions:
"What interests you about the fintech industry and Sarmad's mission in emerging markets?" (Research Sarmad's website, news, and the fintech landscape in their target regions.)
"How do you prefer to collaborate with content writers and product marketers? What's your approach to receiving and integrating feedback?" (Highlight your communication and teamwork skills.)
"How do you measure the success of your design work in a marketing or sales context?" (Think about metrics like engagement rates, conversion improvements, or client feedback on materials.) Portfolio Presentation Strategy:
Select High-Impact Projects: Choose 3-5 projects that best represent your B2B fintech design skills.
Structure Your Narrative: For each project, clearly outline the objective, your role, the challenges, your design solution, and the achieved results.
Quantify Impact: Whenever possible, use data or metrics to demonstrate the effectiveness of your designs (e.g., "Increased engagement by X%," "Contributed to Y number of proposal wins").
Showcase Tool Proficiency: Be ready to discuss the tools you used and how you leveraged their features to achieve specific design outcomes.
Address the "Why": Be articulate about your design decisions and how they served the strategic goals of the project and the business.

📝 Enhancement Note: Interview preparation advice is tailored to the specific demands of a B2B fintech designer role, emphasizing the need for strategic thinking, problem-solving, and demonstrable impact.

📌 Application Steps

To apply for this Brand and Marketing Designer position:

Submit your application through the provided link, ensuring your resume and portfolio are attached.
Portfolio Customization: Carefully curate your portfolio to highlight your strongest B2B, fintech, and financial services design examples. Prioritize work that demonstrates social media graphics, sales decks, proposals, and long-form assets, clearly indicating your role and the impact.
Resume Optimization: Tailor your resume to include keywords from the job description such as "Brand Design," "Marketing Design," "B2B Design," "Fintech Design," "Adobe Creative Suite," "Figma," "PowerPoint," and "visual hierarchy." Quantify achievements where possible.
Interview Preparation: Practice articulating your design process, especially how you translate complex financial concepts into clear visuals. Prepare to present your portfolio and discuss your experience in detail.
Company Research: Thoroughly research Sarmad, its mission, its ventures (like Thamar), and the broader fintech market in emerging economies. Understand their target audience and communication needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Brand and Marketing Designer