Motion Graphic Designer

📍 Job Overview

Job Title: Motion Graphic Designer

Company: Weekday AI (Client Role)

Location: Kolkata, West Bengal, India

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: 2026-07-25

Experience Level: 1+ Years

Remote Status: On-site

🚀 Role Summary

• Design and produce engaging motion graphics and animated content for diverse digital platforms, including social media, marketing campaigns, and brand communication.

• Collaborate with cross-functional creative teams to translate abstract concepts into compelling visual narratives and animated sequences.

• Execute video editing tasks, seamlessly integrating motion graphics, animations, transitions, and visual effects to elevate storytelling and brand messaging.

• Develop high-quality 2D animations, kinetic typography, and dynamic visual elements that align with brand identity and specific campaign objectives.

• Manage a portfolio of multiple creative projects concurrently, ensuring adherence to quality standards, brand consistency, and timely delivery within a fast-paced environment.

📝 Enhancement Note: While the title is "Motion Graphic Designer," the responsibilities strongly suggest a role that interfaces with marketing and GTM strategies, requiring an understanding of how visual content supports campaign objectives and brand engagement. This implies a need for operations-minded thinking regarding asset optimization and delivery timelines.

📈 Primary Responsibilities

• Create high-quality motion graphics for digital campaigns, social media content, advertisements, explainer videos, and promotional materials, ensuring alignment with brand guidelines and campaign goals.

• Collaborate closely with designers, copywriters, and marketing teams to develop and execute creative concepts into engaging visual experiences that resonate with target audiences.

• Edit video footage, integrating motion graphics, animations, transitions, and visual effects to enhance storytelling, convey key messages, and maintain a professional aesthetic.

• Develop and maintain a consistent brand identity across all visual assets and motion graphics projects, ensuring visual cohesion and brand recognition.

• Produce engaging 2D animations, kinetic typography, and dynamic visual elements tailored for various digital platforms, optimizing for user engagement and platform-specific requirements.

• Effectively manage multiple creative projects simultaneously, prioritizing tasks, and ensuring the delivery of high-quality work within tight deadlines and project scopes.

• Stay abreast of the latest motion design trends, animation techniques, and creative tools to continuously innovate and improve the quality and impact of visual content.

• Optimize video and animation assets for different social media channels and digital marketing platforms, considering aspect ratios, file sizes, and engagement metrics.

• Maintain organized project files, version control, and collaborate effectively with team members throughout the entire creative production lifecycle.

• Ensure all creative deliverables meet established creative, technical, and branding standards, seeking feedback and iterating as necessary.

📝 Enhancement Note: The responsibilities emphasize project management, cross-functional collaboration, and optimization for digital platforms, which are core tenets of operations. Applicants should highlight their ability to manage workflows and deliver assets efficiently and effectively.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Animation, Fine Arts, Communications, or a related field is often preferred for roles requiring a strong foundation in design principles. Equivalent practical experience will also be considered.

Experience: 1+ years of professional experience in Motion Graphics Design, Animation, or Video Editing, with a portfolio showcasing relevant work.

Required Skills:

• Motion Graphics Design: Proven ability to design and execute compelling motion graphics for various digital applications.

• 2D Animation: Expertise in creating fluid and engaging 2D animations.

• Video Editing: Proficiency in editing video footage and integrating visual elements.

• Adobe After Effects: Advanced skills in After Effects for animation, compositing, and visual effects.

• Adobe Premiere Pro: Strong command of Premiere Pro for video editing, sequencing, and export.

• Adobe Illustrator: Proficiency in Illustrator for creating vector graphics and assets for animation.

• Adobe Photoshop: Skill in Photoshop for image manipulation, asset preparation, and texture creation.

• Kinetic Typography: Experience in designing and animating text for dynamic visual impact.

• Visual Storytelling: Ability to translate concepts into engaging visual narratives through motion and animation.

• Composition & Pacing: Strong understanding of visual composition, timing, and pacing to create effective motion graphics.

• Social Media Content Creation: Experience in creating visual assets optimized for social media platforms.

Preferred Skills:

• Experience in an advertising agency, creative studio, or digital marketing environment.

• Familiarity with 3D animation software (e.g., Cinema 4D, Blender) is a plus.

• Basic understanding of UI/UX principles as they apply to digital content.

• Experience with project management tools for tracking creative workflows.

• Knowledge of animation principles, timing, and visual storytelling techniques.

📝 Enhancement Note: The required skills are highly technical and tool-specific. Applicants should ensure their resume and portfolio clearly demonstrate proficiency in each listed Adobe Creative Suite application and core animation/design principles. The "preferred skills" indicate an understanding of the broader marketing ecosystem.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 1+ years of professional motion graphics and animation work.

• Include a diverse range of projects demonstrating proficiency in 2D animation, kinetic typography, and video editing.

• Highlight projects specifically created for digital campaigns, social media, or brand communication.

• Demonstrate the ability to translate creative concepts into visually impactful and engaging content.

• Present clear examples of how motion graphics were used to enhance storytelling and achieve campaign objectives. Process Documentation:

• Applicants are expected to articulate their creative process, from concept development to final delivery.

• Be prepared to discuss how you manage project timelines, incorporate feedback from stakeholders, and optimize assets for different platforms.

• Demonstrate an understanding of version control and file management best practices for creative assets.

📝 Enhancement Note: For a motion graphics role, the "portfolio" is paramount. The "process" aspect refers to their workflow and how they collaborate and manage projects, which is critical for an operations-minded hiring team.

💵 Compensation & Benefits

Salary Range: INR 1,00,000 - INR 2,00,000 LPA (Per Annum)

Benefits:

• Opportunity to work with a client of Weekday AI, gaining exposure to diverse projects and industries.

• Creative and collaborative work environment.

• Potential for professional development and skill enhancement in motion graphics and animation.

• Exposure to fast-paced digital marketing and advertising campaigns.

• Contribution to visually impactful brand communication and marketing initiatives.

Working Hours: Full-time, with an estimated 40 hours per week. Flexibility may be required based on project deadlines and campaign launches.

📝 Enhancement Note: The salary range provided is relatively modest for a professional role, especially in a metro city like Kolkata, suggesting this might be an entry-level to early-mid career position. The benefits are described generally, common for roles placed through staffing or client-based organizations. The 40-hour work week implies a need for structured work habits.

🎯 Team & Company Context

🏢 Company Culture

Industry: The role is for a client of Weekday AI, which operates in the tech and HR/recruitment space, suggesting the client could be in technology, digital marketing, e-commerce, or another growth-oriented sector. The emphasis on digital campaigns and brand communication points towards a company with a strong online presence and marketing focus.

Company Size: Not explicitly stated, but the need for a dedicated Motion Graphic Designer suggests a company that invests in its creative output and marketing efforts, likely a small to medium-sized enterprise (SME) or a growing startup.

Founded: Weekday AI was founded in 2020, indicating a relatively new and agile organization. The client's founding date is unknown but likely aligns with a company active in the digital space.

Team Structure:

• The Motion Graphic Designer will likely report to a Creative Director, Art Director, or Marketing Manager.

• Close collaboration is expected with designers, copywriters, marketing specialists, and potentially product teams.

• The role involves working within a creative department that supports broader marketing and GTM (Go-To-Market) strategies. Methodology:

• Data-driven creative development, where visual content is informed by campaign performance and audience engagement metrics.

• Agile project management methodologies, enabling rapid iteration and adaptation to market trends.

• Emphasis on collaborative brainstorming and idea generation for innovative visual solutions.

• Focus on brand consistency and messaging alignment across all creative outputs.

Company Website: [Weekday AI Client Role - Specific client website not provided, Weekday AI URL: https://jobs.workable.com/company/pxG9rDgnvZm2c86JUchT1j/jobs-at-weekday-ai]

📝 Enhancement Note: The context of this role being for a "client of Weekday AI" means the specific company culture and industry are not fully defined. However, the emphasis on digital platforms, marketing campaigns, and brand engagement suggests a company that values visual communication and operates within a competitive digital landscape.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an early to mid-career level (1+ years of experience). It focuses on execution and creative production within a defined operational workflow. The emphasis on producing assets for campaigns suggests an integration into the broader GTM operations.

Reporting Structure: The role likely reports to a Creative Lead, Art Director, or Marketing Manager. Direct interaction with marketing strategists and campaign managers is expected, providing insight into GTM operations.

Operations Impact: As a Motion Graphic Designer, the impact is measured by the effectiveness of visual content in driving engagement, brand recall, and supporting marketing campaign objectives. High-quality, optimized visual assets contribute directly to the success of digital marketing efforts, which are a key component of GTM operations.

Growth Opportunities:

• Skill Specialization: Deepen expertise in advanced animation techniques, 3D motion graphics, or specific visual effects.

• Creative Leadership: Progress to a Senior Motion Graphic Designer role, leading projects, mentoring junior designers, and contributing to creative strategy.

• Cross-Disciplinary Roles: Transition into roles within marketing operations, campaign management, or content strategy by leveraging understanding of visual content's role in broader business objectives.

• Industry Exposure: Gain experience across various industries through client work facilitated by Weekday AI.

📝 Enhancement Note: The growth path emphasizes both deepening creative skills and broadening understanding of how design integrates into business operations, particularly marketing and GTM.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site," suggesting a traditional office environment. This typically implies a structured workspace with dedicated desks and collaborative areas.

Office Location(s): Kolkata, West Bengal, India, and Howrah, West Bengal, India. These locations offer a blend of urban and suburban settings within the metropolitan region.

Workspace Context:

• A dedicated workspace equipped with necessary hardware (computers, monitors) and software for motion graphics and video editing.

• Access to collaborative spaces for team meetings, brainstorming sessions, and project reviews.

• Opportunities for direct interaction with team members, fostering a culture of shared learning and creative exchange.

• The work environment likely encourages a blend of focused individual work and collaborative team efforts, crucial for efficient creative production.

Work Schedule: Full-time, approximately 40 hours per week. While core hours are expected, flexibility might be necessary to meet project deadlines or accommodate urgent campaign needs, common in creative and marketing operations.

📝 Enhancement Note: The on-site nature of the role suggests a preference for direct collaboration and team synergy, which can be beneficial for operational efficiency and rapid problem-solving within the creative production workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess technical skills, experience, and creative style.

• Creative Assessment: Potentially a practical exercise or test project to evaluate motion graphics skills, problem-solving abilities, and efficiency under a deadline.

• Team/Manager Interview: Discussion about creative process, collaboration style, project management approach, and cultural fit. This stage will likely assess how well the candidate integrates into the team's operational workflow.

• Final Interview: May involve discussion with senior leadership or the client's representatives to confirm alignment with project needs and company culture.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest 3-5 projects that best represent the skills required for this role (motion graphics, 2D animation, video editing, kinetic typography).

• Highlight Process: For each project, briefly explain your role, the creative brief, your process (concept, design, animation, editing), and the outcome or impact.

• Optimize for Digital: Ensure your portfolio is easily accessible online (e.g., personal website, Vimeo, Behance) and loads quickly.

• Demonstrate Versatility: Include examples that show adaptability to different styles, brands, and campaign objectives.

• Quantify Impact (if possible): If you have metrics on engagement or campaign success tied to your visuals, include them.

Challenge Preparation:

• Be prepared for a practical design challenge that tests your proficiency in Adobe After Effects and Premiere Pro under time constraints.

• Focus on demonstrating your understanding of animation principles, storytelling, and efficient workflow.

• Practice articulating your design decisions and problem-solving approach clearly and concisely.

📝 Enhancement Note: The emphasis on a portfolio and potential practical test highlights the execution-oriented nature of this role. Candidates should prepare to not only show their work but also explain the "how" and "why" behind their creative decisions, reflecting an operational understanding of project execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Core software for motion graphics, animation, and compositing. Proficiency expected at an advanced level.

• Adobe Premiere Pro: Essential for video editing, sequencing, and final output.

• Adobe Illustrator: Crucial for creating vector graphics, logos, and design elements to be animated.

• Adobe Photoshop: Used for image manipulation, asset creation, and texture development.

Analytics & Reporting:

• While not a direct responsibility, understanding how visual content performs on digital platforms (e.g., engagement rates, view-through rates) is beneficial and may involve reviewing basic analytics reports related to content performance. CRM & Automation:

• Not directly applicable to this role, but familiarity with digital asset management (DAM) systems or project management tools used within marketing teams would be advantageous.

📝 Enhancement Note: This role is heavily tool-dependent. Mastery of the Adobe Creative Suite, particularly After Effects and Premiere Pro, is non-negotiable and forms the technical backbone of the role's operational output.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging, and visually compelling content that stands out.

• Collaboration: Working effectively with cross-functional teams to achieve shared marketing and brand objectives.

• Attention to Detail: Ensuring high quality, consistency, and accuracy in all visual assets.

• Efficiency & Timeliness: Delivering high-quality work within project deadlines and effectively managing multiple tasks.

• Adaptability: Willingness to learn new tools, techniques, and adapt to evolving creative briefs and market trends.

Collaboration Style:

• Team-Oriented: Working closely with designers, copywriters, and marketing specialists to bring creative visions to life.

• Feedback-Driven: Open to constructive criticism and iterative refinement of creative work.

• Proactive Communication: Clearly communicating project status, potential roadblocks, and creative ideas to ensure smooth workflow.

📝 Enhancement Note: The cultural values emphasize a blend of creative excellence and operational discipline, which is essential for a role that supports marketing and GTM strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Constraints: Meeting tight deadlines and specific campaign requirements while maintaining creative integrity and innovation.

• Adapting to Diverse Projects: Quickly understanding and executing creative briefs for varied clients or internal campaigns across different industries.

• Staying Current: Continuously learning and adapting to new software features, animation techniques, and digital platform trends.

• Version Control & Asset Management: Maintaining organized files and managing multiple iterations of projects efficiently.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in After Effects, explore related tools, or learn new animation software.

• Creative Workshops: Participation in internal or external workshops focused on animation, visual storytelling, and design trends.

• Exposure to Campaign Strategy: Gaining a deeper understanding of how motion graphics contribute to broader marketing and GTM strategies.

• Portfolio Expansion: Building a robust portfolio with diverse projects that can lead to senior or specialized roles.

📝 Enhancement Note: The challenges highlight the need for strong project management and adaptability, key operational skills. Growth opportunities focus on both technical mastery and strategic understanding.

💡 Interview Preparation

Strategy Questions:

• "Walk me through your process for creating a 30-second explainer video, from initial brief to final delivery." (Focus on workflow, tools, and collaboration)

• "How do you approach transforming a static design or concept into a dynamic motion graphic?" (Focus on creative thinking and animation principles)

• "Describe a time you had to work under a tight deadline for a creative project. How did you manage your time and ensure quality?" (Focus on project management and efficiency) Company & Culture Questions:

• "What interests you about working for one of Weekday AI's clients, and what kind of company culture do you thrive in?" (Assess cultural fit and motivation)

• "How do you stay updated with the latest trends in motion graphics and animation?" (Assess proactivity and continuous learning)

• "How do you handle constructive feedback on your creative work?" (Assess collaboration and receptiveness) Portfolio Presentation Strategy:

• "Select one project from your portfolio that you are most proud of and describe your contribution, process, and the outcome." (Practice clear, concise storytelling)

• "Be prepared to discuss the technical aspects of your work, such as software used, rendering times, and optimization strategies." (Demonstrate technical command)

• "If presented with a hypothetical campaign scenario, how would you approach designing motion graphics for it?" (Assess strategic thinking and problem-solving)

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also operational efficiency, project management skills, and the ability to integrate into a team and contribute to broader business objectives.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application, ensuring your resume highlights relevant experience in motion graphics, animation, and video editing.

• Portfolio Customization: Tailor your portfolio to showcase projects that align with the responsibilities listed, particularly those for digital campaigns, social media, and brand communication. Ensure it is easily accessible online.

• Resume Optimization: Clearly list your proficiency in Adobe After Effects, Premiere Pro, Illustrator, and Photoshop. Quantify achievements where possible, focusing on project completion and impact.

• Interview Preparation: Practice articulating your creative process, problem-solving skills, and how you manage project timelines and collaboration. Prepare to discuss your portfolio in detail.

• Company Research: Understand the general nature of companies that utilize Weekday AI's services, focusing on those with strong digital marketing and brand presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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