Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Raymour & Flanigan Furniture and Mattresses

Location: Liverpool, New York, United States

Job Type: Full-time

Category: Creative & Media / Art & Design / Retail / Marketing

Date Posted: 2026-08-20

Experience Level: 5+ Years

Remote Status: On-site

🚀 Role Summary

• Drive brand visual direction across digital and in-store channels, translating marketing strategies into compelling visual assets.

• Own high-impact design projects from concept to execution, ensuring alignment with business goals and customer journey support.

• Champion creative excellence through advanced skills in Figma, visual hierarchy, and multi-channel design for cohesive brand expression.

• Collaborate closely with cross-functional teams, bringing strategic insight and solutions-focused mindset to a dynamic creative environment.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, indicating a need for leadership in design execution and strategic input. The emphasis on "pushing the brand forward" and "driving business" suggests a strong connection between design output and commercial objectives, typical in retail environments. The requirement for advanced Figma proficiency alongside traditional Adobe Suite tools highlights a modern design workflow expectation.

📈 Primary Responsibilities

• Design a wide range of marketing materials for both print and digital channels, including promotional signage, web banners, email campaigns, social media content, and in-store visuals to drive traffic and sales.

• Leverage Figma as the primary tool for digital workflows, facilitating team collaboration and the development of scalable design systems.

• Ensure strict adherence to established brand standards while proactively contributing to the evolution and enhancement of the design system.

• Create engaging motion graphics, GIFs, and short video content for social media and digital platforms, optimizing for online audience engagement (proficiency in animation is a plus).

• Utilize Adobe InDesign and Illustrator to prepare print-ready files, ensuring accuracy and a comprehensive understanding of production requirements.

• Maintain visual cohesion across all materials to support a seamless and consistent customer experience, bridging the gap between in-store and online touchpoints.

• Analyze feedback and performance metrics from design initiatives to propose and implement iterative design improvements.

• Actively participate in and lead creative reviews, team meetings, and planning sessions to ensure alignment on goals, priorities, and overall creative direction.

• Partner with Project Management to meticulously manage deadlines, timelines, and approval processes, proactively identifying and communicating any potential capacity or timeline concerns.

• Provide occasional design support for specific in-store elements such as signage, window graphics, or fixture branding as required by business needs.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic input. The emphasis on "driving traffic and sales" and "seamless customer experience" points to a performance-oriented design role within a retail context. The explicit mention of Figma as the primary tool, alongside motion graphics and print production, defines a versatile and modern skillset.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Graphic Designer role.

Experience: 5+ years of professional experience in graphic design, with a strong preference for experience within the retail, home furnishings, or lifestyle brand sectors.

Required Skills:

• Advanced proficiency in Figma, including its collaborative features and design system capabilities.

• Expertise in Adobe Creative Suite, specifically Adobe InDesign, Illustrator, and Photoshop.

• Demonstrated strong understanding of layout design, typography, and visual hierarchy.

• Proven ability to develop and execute compelling brand storytelling through visual mediums.

• Experience designing for both print and digital channels, with an understanding of their unique requirements.

• Comfort and experience working in a high-volume, fast-paced retail environment with quick turnarounds and evolving priorities.

• Exceptional detail-orientation, organizational skills, and the ability to manage multiple projects simultaneously.

• Familiarity with designing for physical retail environments, including signage, window graphics, and fixture branding. Preferred Skills:

• Experience or strong interest in home design, current trends, and product presentation strategies.

• Proficiency in creating motion graphics, GIFs, or short video content for social media and digital platforms.

• Understanding of user experience (UX) principles as they apply to digital design.

• Familiarity with A/B testing design elements to optimize performance.

📝 Enhancement Note: The requirements emphasize advanced technical skills in Figma and Adobe Suite, coupled with a strong foundation in core design principles. The preference for retail experience and interest in home design suggests a need for candidates who can quickly adapt to the company's aesthetic and market. The explicit mention of Figma as "primary" and "advanced proficiency required" is a critical differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5 years of strategic and elevated design work across both digital and physical touchpoints.

• Demonstrate clear examples of how design solutions have supported business objectives, such as driving traffic, increasing sales, or enhancing brand perception.

• Include case studies that highlight your process, from initial concept and problem definition to final execution and impact, with a focus on your role in the process.

• Showcase proficiency in Figma, with examples of how you've utilized its collaborative features or contributed to design systems. Process Documentation:

• Provide examples of how you approach design problem-solving, detailing your thought process for translating marketing briefs into effective visual communications.

• Illustrate your workflow for managing projects from brief to final delivery, including how you collaborate with project managers and stakeholders.

• Detail your methods for ensuring brand consistency and how you contribute to the evolution of design systems and brand guidelines.

• Showcase your approach to incorporating feedback and performance metrics into iterative design improvements.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. It must not only display aesthetic talent but also demonstrate strategic thinking, process management, and a results-oriented approach. The emphasis on Figma and multi-channel design implies that digital and system-oriented design work will be heavily weighted.

💵 Compensation & Benefits

Salary Range: Based on the "Senior" title, 5+ years of experience, and location in Liverpool, New York, the estimated salary range for this role is typically between $75,000 - $95,000 annually. This estimate considers industry benchmarks for senior graphic designers in the Northeast United States, factoring in cost of living and the specific demands of a retail environment.

Benefits:

• Health Insurance: Comprehensive coverage with Raymour & Flanigan paying up to 80% of the premium.

• Prescription Drug Coverage: Included as part of the health insurance offering.

• Dental and Vision Coverage: Specialized plans to cover dental and vision needs.

• Company Paid Life Insurance: Basic life insurance coverage provided by the employer.

• Company Paid Short-term Disability: Income protection during short-term incapacitation.

• 401(k) Retirement Plan: With a company match and profit sharing, supporting long-term financial planning.

• Voluntary Life and Long-term Disability Insurance: Options for additional coverage at the associate's discretion.

• Health Savings Account (HSA): A tax-advantaged savings account for healthcare expenses.

• Employee Assistance Program (EAP): Confidential support services for personal and work-related issues.

• Paid Vacations and Holidays: Generous time off for rest and personal needs.

• Vacation Purchase Plan: Opportunity to purchase additional vacation days.

• Tuition Reimbursement Program: Support for continuing education and professional development.

Working Hours: This is a full-time position, typically involving a standard 40-hour work week. While specific daily schedules may vary, flexibility may be required to meet project deadlines and accommodate the demands of a retail environment.

📝 Enhancement Note: The salary estimate is based on data for senior graphic designer roles in New York, USA, adjusted for cost of living and the company's likely compensation strategy for experienced professionals. The benefits package is extensive and highly competitive, typical of larger retail organizations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Furniture and Mattresses). Raymour & Flanigan operates as the largest furniture and mattress retailer in the northeastern United States and seventh largest nationwide, indicating a significant market presence and competitive landscape.

Company Size: Large (over 5,000 employees). This size suggests a structured organization with established processes, dedicated departments, and ample resources, providing stability and opportunities for specialization.

Founded: Over seven decades ago. This long history points to a company with a strong foundation, established brand identity, and likely a culture that values experience, loyalty, and tradition, while also adapting to modern retail practices.

Team Structure:

• The creative team is likely part of a larger marketing or brand department, consisting of a Senior Design Manager, additional Senior Graphic Designers, and potentially other creative specialists (e.g., copywriters, production artists).

• The reporting structure would likely place the Senior Graphic Designer under the Senior Design Manager, with close collaboration across the design team and with marketing, merchandising, and digital teams.

• Cross-functional collaboration is essential, involving close partnerships with Project Management, marketing strategists, digital marketing teams, and potentially store operations for in-store visual needs. Methodology:

• Data Analysis: Design decisions are informed by feedback and performance metrics, indicating a data-driven approach to creative output and iterative improvements.

• Workflow Planning: A structured approach to project management is implied, with an emphasis on meeting deadlines, timelines, and approval processes, facilitated by collaboration with Project Management.

• Automation & Efficiency: The use of Figma for scalable design systems and the expectation of efficient workflows suggest a focus on optimizing creative processes.

Company Website: https://www.raymourflanigan.com/

📝 Enhancement Note: The company's long history and large size suggest a stable but dynamic work environment. The emphasis on "pushing the brand forward" implies a culture that values innovation within established brand guidelines. The retail context means a fast-paced, results-oriented atmosphere.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, signifying a mid-to-senior level position within the creative hierarchy. It involves taking ownership of significant projects, providing design leadership, and mentoring junior designers (though not explicitly stated, it's common at this level). The role requires a blend of advanced technical skills, strategic thinking, and a deep understanding of brand and retail marketing.

Reporting Structure: The Senior Graphic Designer reports to the Senior Design Manager. This structure allows for mentorship, guidance on strategic direction, and opportunities for upward mobility within the creative department. Collaboration will extend to marketing, digital, and potentially store operations teams.

Operations Impact: The Senior Graphic Designer's work directly impacts brand perception, customer engagement, and sales performance. By creating visually compelling marketing materials and ensuring brand consistency across all touchpoints, this role plays a crucial part in driving customer traffic, conversion rates, and overall revenue for Raymour & Flanigan. The focus on performance metrics underscores the expectation that design efforts will yield measurable business results.

Growth Opportunities:

• Leadership Advancement: Potential to progress into a Lead Designer or Art Director role, managing larger projects or a team, and having a greater influence on creative strategy.

• Specialization: Opportunities to deepen expertise in specific areas like motion graphics, digital design systems, or retail environment design.

• Cross-functional Exposure: Gaining broader experience by working on diverse projects across different marketing channels and collaborating with various departments.

• Continuous Learning: Access to a Tuition Reimbursement Program and the dynamic nature of the role encourage ongoing skill development in design software and creative trends.

📝 Enhancement Note: The "Senior" title implies that candidates should be ready to operate with a high degree of autonomy and contribute strategically. The growth opportunities suggest a path for career development within a large, established retail organization.

🌐 Work Environment

Office Type: The role is described as on-site, indicating a traditional office or creative studio environment within one of Raymour & Flanigan's facilities, likely near their headquarters or a major operational hub.

Office Location(s): The primary office location mentioned is Liverpool, New York (7248 Morgan Road, Liverpool, NY 13090). This suggests a physical workspace where team members collaborate in person.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with the Senior Design Manager, other designers, and cross-functional partners.

• Access to necessary design tools and technology, including high-performance workstations and the full Adobe Creative Suite, with a strong emphasis on Figma, will be provided.

• Opportunities for direct interaction with the creative team will be frequent, supporting a dynamic and communicative work atmosphere.

Work Schedule: This is a full-time, on-site position. While a standard 40-hour work week is typical, the fast-paced retail environment may necessitate flexibility in hours to meet project deadlines and respond to urgent creative needs.

📝 Enhancement Note: The on-site requirement is critical. It implies a preference for in-person collaboration and the ability to engage directly with team members and potentially physical prototypes or store mock-ups.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct a preliminary review of applications, focusing on experience level, required skills (especially Figma proficiency), and portfolio relevance.

• Portfolio Review: Candidates will be asked to present their portfolio, showcasing work that demonstrates their expertise in Figma, Adobe Suite, typography, layout, and multi-channel design, with a strong emphasis on retail and brand storytelling. Be prepared to discuss your process, strategic thinking, and the impact of your designs.

• Skills Assessment/Creative Challenge: A practical assessment or creative challenge may be administered to evaluate design skills, problem-solving abilities, and efficiency under pressure. This could involve a design task related to a typical Raymour & Flanigan marketing need.

• Team/Manager Interviews: Interviews with the Senior Design Manager and potentially other members of the creative team to assess technical skills, creative approach, cultural fit, and collaboration style. Questions will likely focus on your experience with brand consistency, driving business results through design, and managing multiple projects.

• Final Interview: Potentially with a higher-level marketing or creative director to finalize the decision.

Portfolio Review Tips:

• Curate your portfolio to highlight your strongest work, prioritizing projects that align with retail, home furnishings, or lifestyle brands.

• Ensure a significant portion of your portfolio features work created in Figma, demonstrating your advanced capabilities.

• For each project, clearly articulate the brief, your role, your design process, the challenges faced, the solutions implemented, and the measurable results or impact.

• Be ready to discuss how you maintain brand consistency and evolve design systems.

• Showcase a range of deliverables, from digital assets (web banners, social content) to print materials (signage). Challenge Preparation:

• Familiarize yourself with Raymour & Flanigan's current branding, marketing campaigns, and product offerings to understand their aesthetic and target audience.

• Practice designing under timed conditions, focusing on efficiency and delivering a cohesive concept.

• Prepare to articulate your design choices clearly and concisely, justifying them based on strategy and brand guidelines.

• Be ready to discuss how you would approach a specific design problem for Raymour & Flanigan, such as creating a promotional campaign for a new product line or updating in-store signage.

📝 Enhancement Note: The application process will heavily scrutinize the portfolio, especially for Figma proficiency and retail relevance. Candidates should prepare to articulate their design process and strategic thinking in detail.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for digital design workflows, prototyping, and collaborative design system development. Advanced proficiency is a must.

• Adobe InDesign: Essential for print layout, including promotional signage, brochures, and other marketing collateral.

• Adobe Illustrator: Used for vector graphics, logos, icons, and complex illustrations required for both print and digital applications.

• Adobe Photoshop: Critical for image editing, retouching, compositing, and creating raster-based digital assets.

Analytics & Reporting:

• While not explicitly listed as design tools, an understanding of how design performance is tracked through analytics platforms (e.g., Google Analytics, social media analytics, CRM data) is beneficial for iterative design improvements. CRM & Automation:

• Familiarity with how marketing materials are deployed through CRM systems or marketing automation platforms (e.g., email marketing tools) can provide context for digital design requirements.

📝 Enhancement Note: The explicit requirement for advanced Figma proficiency is a key technical differentiator for this role. Candidates must be comfortable with modern collaborative design tools and workflows.

👥 Team Culture & Values

Operations Values:

• Brand Consistency & Excellence: A commitment to upholding and advancing the established brand identity across all visual communications.

• Customer-Centricity: Designing with the customer journey and experience at the forefront, ensuring clarity and impact.

• Collaboration & Teamwork: Working effectively with cross-functional teams, sharing ideas, and contributing to a positive team dynamic.

• Efficiency & Results: A focus on delivering high-quality work efficiently, with an understanding of how design contributes to business objectives and sales.

• Innovation & Adaptability: Willingness to learn new tools and processes, push creative boundaries within brand guidelines, and adapt to evolving priorities.

Collaboration Style:

• Proactive Communication: Regularly engaging with Project Management and other stakeholders to ensure alignment on project scope, timelines, and deliverables.

• Constructive Feedback: Participating in and providing constructive feedback during creative reviews to elevate the quality of work.

• Knowledge Sharing: Openness to sharing design insights, best practices, and learnings with the broader creative team.

• Solutions-Oriented: Approaching challenges with a "can-do" mentality, seeking practical and creative solutions.

📝 Enhancement Note: The company values likely emphasize a blend of creative excellence and business acumen, crucial in a retail environment where design directly impacts sales. The "can-do mentality" and willingness to learn new programs are key indicators of desired cultural attributes.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Demands: Managing a constant stream of design requests from various departments within a fast-paced retail setting, requiring strong prioritization and time management skills.

• Brand Evolution: Balancing the need to maintain strict brand consistency with the imperative to evolve the brand's visual identity to stay relevant and competitive.

• Multi-Channel Complexity: Ensuring visual harmony and effectiveness across diverse platforms, from print signage to social media and web banners, each with unique constraints.

• Performance Measurement Integration: Translating abstract design concepts into tangible outcomes that can be measured by business metrics, requiring a data-informed approach.

Learning & Development Opportunities:

• Advanced Software Proficiency: Deepening expertise in Figma and potentially exploring new features or integrations.

• Retail Design Specialization: Gaining deeper insights into retail marketing strategies, visual merchandising, and customer journey mapping within a large retail organization.

• Motion Graphics & Animation: Developing skills in creating engaging motion content for digital platforms, a growing area in marketing.

• Leadership Skills: Opportunities to mentor junior designers, lead project components, and contribute to strategic creative planning.

• Industry Trends: Staying abreast of emerging design trends, digital technologies, and retail marketing best practices.

📝 Enhancement Note: The primary challenges revolve around managing high-volume, multi-channel design work within a performance-driven retail context. The growth opportunities are geared towards deepening technical and strategic expertise within the creative field.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with the need to create a fresh, innovative design. How did you approach it?" (Assesses understanding of brand stewardship and creative problem-solving).

• "How do you ensure your digital designs are optimized for performance and user experience across different devices and platforms, especially when working with Figma?" (Tests technical proficiency and strategic thinking for digital outputs).

• "Walk us through a project where your design directly contributed to a business objective, like increasing sales or driving traffic. What was your process, and how did you measure success?" (Evaluates results-orientation and ability to connect design to business impact). Company & Culture Questions:

• "What appeals to you about Raymour & Flanigan's brand and our position in the retail market?" (Assesses research and genuine interest).

• "How do you approach collaboration with non-designers, such as marketing managers or project managers, to ensure alignment and successful project outcomes?" (Tests communication and cross-functional collaboration skills).

• "Describe your experience working in a fast-paced, high-volume creative environment. How do you prioritize and manage your workload effectively?" (Assesses adaptability and organizational skills). Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating your Figma proficiency first. For each case study, clearly state the objective, your role, the challenge, your process (emphasizing Figma use), the solution, and the outcome.

• Storytelling: Frame each project as a narrative. Explain the problem you were solving and how your design was the solution. Highlight your thought process and decision-making.

• Metrics & Impact: Whenever possible, quantify the impact of your designs using data (e.g., conversion rates, click-through rates, engagement metrics, sales figures).

• Figma Focus: Be prepared to demonstrate or discuss specific Figma features you utilized, such as components, auto-layout, prototypes, or design system contributions.

• Conciseness: Be mindful of time. Practice presenting your key projects efficiently, focusing on the most relevant examples for this role.

📝 Enhancement Note: Interview preparation should focus on demonstrating advanced Figma skills, a strategic approach to design within a retail context, and the ability to articulate the business impact of design work.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on myjobs.adp.com.

• Portfolio Customization: Tailor your resume and cover letter to highlight your 5+ years of experience, advanced Figma proficiency, and any relevant retail or home furnishings industry background.

• Portfolio Preparation: Curate your portfolio to prominently feature your strongest work in Figma, along with examples of print and digital design for retail environments. Be ready to discuss your process, problem-solving approach, and the measurable impact of your designs.

• Interview Practice: Prepare to answer strategy, behavioral, and situational questions related to design execution, brand management, collaboration, and working under pressure. Practice presenting your portfolio concisely and effectively.

• Company Research: Familiarize yourself with Raymour & Flanigan's current marketing campaigns, brand aesthetic, product lines, and company values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.