Senior Graphic Designer - GPC Asia Pacific Brisbane

📍 Job Overview

Job Title: Senior Graphic Designer - GPC Asia Pacific

Company: Genuine Parts Company (GPC)

Location: Brisbane, Queensland, Australia

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: September 10, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead and manage a design studio team to deliver impactful trade marketing collateral across ANZ for the Repco Trade brand.

• Develop and execute creative strategies for a wide range of print and digital marketing assets, including catalogues, EDMs, trade promotions, and advertising.

• Collaborate closely with cross-functional teams, including Trade Marketing, Catalogue, Merchandise, Digital, Social, and Content, to ensure brand consistency and campaign effectiveness.

• Balance hands-on design responsibilities with team leadership, stakeholder management, and project prioritization in a fast-paced environment.

• Maintain and enforce brand guidelines across all creative outputs, ensuring alignment with Repco's visual identity.

📝 Enhancement Note: This role is positioned within a GPC Asia Pacific context, specifically supporting the Repco Trade brand. The emphasis on "trade marketing collateral" and collaboration with "Trade Marketing," "Catalogue," and "Merchandise" teams indicates a strong focus on B2B and dealer-facing marketing operations, requiring an understanding of how design supports sales enablement and channel marketing strategies. The leadership aspect suggests a need for operational oversight of creative workflows and team performance.

📈 Primary Responsibilities

• Team Leadership & Management: Lead, mentor, and support the design studio team, fostering a collaborative and high-performance creative environment.

• Creative Development (Print): Design and produce comprehensive print collateral, including catalogues, promotional flyers, brochures, trade press advertisements, and trade show materials.

• Creative Development (Digital): Create engaging digital assets such as EDMs, B2B tiles, and content for online platforms, including websites and internal systems like NAVPro.

• Campaign Support & Collaboration: Partner with the Trade Marketing Manager, Trade Catalogue Manager, and other internal stakeholders to support campaign execution and activation initiatives.

• Brand Governance: Ensure all creative work strictly adheres to Repco brand guidelines, maintaining visual consistency and brand integrity.

• Workflow & Asset Management: Manage the design and marketing collateral lifecycle using the designated SharePoint design platform.

• Project Prioritization & Stakeholder Management: Coordinate project priorities, timelines, and stakeholder expectations across multiple concurrent projects to ensure timely delivery.

• Cross-Departmental Support: Provide occasional design support to other business departments as required, demonstrating versatility.

• Compliance & Safety: Promote a safe, inclusive, and compliant workplace in line with GPC Asia Pacific policies and OH&S requirements.

📝 Enhancement Note: The responsibilities clearly delineate between hands-on design execution and leadership duties. The mention of "Repco brand guidelines," "SharePoint design platform," and specific collateral types like "catalogues" and "EDMs" highlights the operational demands of managing creative assets within a structured corporate environment. The need to coordinate "priorities, timelines and stakeholder expectations" underscores the project management and operational efficiency aspects of the role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Graphic Designer role.

Experience: Minimum of five (5) years of professional graphic design experience, with a significant portion in a corporate in-house design setting. Demonstrated experience in leading or managing a design team is crucial.

Required Skills:

• Graphic Design Expertise: Advanced proficiency in creating impactful print and digital marketing collateral.

• Team Leadership: Proven experience in leading, mentoring, and managing a team of designers.

• Adobe Creative Suite: Advanced technical capability in InDesign, Photoshop, and Illustrator.

• Microsoft Office Suite: Proficiency in Word, Excel, and PowerPoint for general business operations and communication.

• Digital Marketing Design: Strong understanding of design principles for digital channels, including websites and email marketing.

• Communication & Collaboration: Excellent verbal and written communication skills, with a strong ability to collaborate effectively with diverse teams.

• Time Management & Prioritization: Exceptional ability to manage multiple, conflicting priorities and deadlines without compromising quality.

• Stakeholder Management: Skill in managing expectations and building relationships with internal clients and stakeholders.

• Brand Adherence: Meticulous attention to detail in ensuring all creative work aligns with established brand guidelines.

Preferred Skills:

• Motion Graphics: Experience with Adobe After Effects and/or Premiere Pro for animation and video content.

• Workflow Management Tools: Familiarity with workflow management platforms like Monday.com.

• Multimedia Skills: Additional skills in animation, photography, or videography.

📝 Enhancement Note: The requirement for "corporate in-house design experience" suggests a need for understanding internal business processes, stakeholder communication within a larger organization, and adherence to established brand and operational protocols, rather than agency-style project work. The emphasis on "advanced Adobe Creative Suite capability" points to the need for deep technical skill, not just basic usage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Leadership: Include case studies showcasing your experience leading design teams, outlining team structure, project management methodologies, and successful outcomes achieved under your guidance.

• Print & Digital Campaigns: Showcase a range of print collateral (catalogues, flyers, brochures) and digital assets (EDMs, web banners, social graphics), highlighting your design process from concept to final delivery.

• Brand Consistency: Provide examples that clearly demonstrate your ability to adhere to and enforce brand guidelines across multiple projects and platforms.

• Process Optimization: Illustrate instances where you improved design workflows, managed conflicting priorities, or implemented new processes to enhance efficiency and output quality.

• Stakeholder Collaboration: Present projects where you successfully managed stakeholder expectations, incorporated feedback, and delivered creative solutions that met business objectives.

Process Documentation:

• Workflow Design: Candidates should be prepared to discuss their approach to designing and documenting creative workflows, from brief intake to final asset delivery.

• System Integration: Demonstrate understanding of how design platforms (like SharePoint) integrate into broader marketing operations and asset management strategies.

• Performance Measurement: Be ready to discuss how design output is measured for effectiveness, brand adherence, and contribution to campaign goals.

📝 Enhancement Note: For a senior role with leadership responsibilities, a portfolio should not only showcase design quality but also strategic thinking, process management, and team leadership. The emphasis on "SharePoint design platform" and "campaign execution" implies a need to demonstrate how design integrates into broader marketing operations and project management systems.

💵 Compensation & Benefits

Salary Range: Given the Senior Graphic Designer title, 5-10 years of experience, leadership responsibilities, and location in Brisbane, Australia, a competitive salary range is estimated between AUD $90,000 - $120,000 per annum. This estimate is based on industry benchmarks for senior creative roles in major Australian cities, considering the automotive aftermarket and retail sectors.

Benefits:

• Staff Discounts: Generous discounts across the GPC Asia Pacific group of companies (Repco, NAPA, McLeod Accessories).

• Health Insurance: Discounts on private health insurance plans.

• Employee Assistance Program (EAP): Confidential counseling and support services for employees and their families.

• Parental Leave: A supportive parental leave policy, including a top-up allowance.

• Volunteer Leave: Paid leave to support community and charitable initiatives.

• Safe Work Environment: Commitment to a highly safety-conscious workplace.

Working Hours: The role is full-time, generally aligning with standard business hours. While not explicitly stated as flexible, typical corporate environments allow for some degree of flexibility in start/end times, provided core business needs and collaborative demands are met. The standard working hours are assumed to be approximately 40 hours per week.

📝 Enhancement Note: The salary estimation is based on publicly available data for similar roles in Brisbane, Australia, factoring in the experience level and leadership component. The benefits are directly extracted from the job description, highlighting their value proposition for operations professionals seeking a stable and supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Aftermarket and Industrial Parts & Service. GPC Asia Pacific is a significant player, operating iconic brands like Repco, NAPA, and McLeod Accessories. This industry context suggests a dynamic, customer-focused environment with a strong emphasis on product availability, service, and brand loyalty. For operations professionals, this means understanding supply chain, retail operations, and B2B service models.

Company Size: GPC Asia Pacific has over 8,000 team members in the region, and over 60,000 globally. This indicates a large, established corporation with structured processes, robust IT infrastructure, and opportunities for career development within a significant organizational framework.

Founded: Genuine Parts Company was founded in 1925. GPC Asia Pacific is a substantial entity within this global organization, with a long history of operational stability and growth.

Team Structure:

• Design Studio: The Senior Graphic Designer will lead a small, focused design team, likely comprising 2 direct reports.

• Reporting Line: Reports directly to the GM Marketing – Repco ANZ.

• Cross-Functional Collaboration: Works extensively with Trade Marketing, Catalogue, Merchandise, Digital, Social, and Content teams. This highlights a highly collaborative, integrated marketing operations structure.

Methodology:

• Brand-Centric Design: Emphasis on delivering creative work that strictly aligns with Repco brand guidelines.

• Integrated Marketing Campaigns: Collaboration to support campaign execution and activations across various channels.

• Process-Driven Operations: Use of platforms like SharePoint for asset management and potentially workflow tools like Monday.com, indicating a structured approach to creative operations.

• Data-Informed Decisions (Implied): While not explicit, collaboration with Digital and Content teams suggests an eventual need to consider performance metrics in design.

Company Website: www.gpcasiapac.com and www.genpt.com

📝 Enhancement Note: The company's scale and industry suggest a need for operational rigor, process adherence, and an understanding of how marketing and design support broader business objectives within a large corporate structure. The emphasis on "Movement is in our DNA" and "propel people forward" suggests a culture that values progress, innovation, and employee growth.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a role with significant responsibility, requiring both technical expertise and leadership capabilities. It sits at the intersection of creative execution and operational management within the marketing function.

Reporting Structure: The role reports to the GM Marketing – Repco ANZ, providing direct exposure to senior marketing leadership and strategic decision-making. The Senior Designer also manages direct reports, developing leadership and team management skills.

Operations Impact: The Senior Graphic Designer plays a critical role in shaping the visual communication and brand perception of Repco Trade. Their work directly impacts the effectiveness of trade marketing campaigns, sales enablement materials, and overall brand presence in the automotive aftermarket sector, contributing to sales performance and market penetration.

Growth Opportunities:

• Leadership Development: Opportunity to further hone team management and leadership skills by guiding a design studio.

• Strategic Marketing Involvement: Direct collaboration with senior marketing leadership (GM Marketing) offers exposure to strategic planning and campaign development.

• Broader Skill Development: Potential to expand into areas like motion graphics, animation, or videography (if preferred/developed) through desirable skills.

• Cross-Brand Exposure: Working within GPC Asia Pacific provides potential exposure to other brands (NAPA, McLeod) and broader business units within the conglomerate.

• Career Progression: Potential to move into a Marketing Manager, Creative Director, or broader Operations Management role within GPC Asia Pacific.

📝 Enhancement Note: The senior designation implies a path for individuals looking to step up from individual contributor roles into management. The direct reporting line to a General Manager is a significant indicator of the role's strategic importance and potential for visibility and influence within the organization.

🌐 Work Environment

Office Type: The role is based at the "Group Support Office (Qantas Drive)" in Brisbane, suggesting a professional corporate office environment. This typically includes shared workspaces, meeting rooms, and standard office amenities.

Office Location(s): Brisbane, Queensland, Australia. Specifically, the Group Support Office, implying a central hub for administrative and strategic functions.

Workspace Context:

• Collaborative Hub: The office environment likely facilitates close collaboration with marketing, catalogue, merchandise, digital, social, and content teams, encouraging an integrated approach to creative operations.

• Technology Infrastructure: Access to standard corporate IT infrastructure, including the specified Adobe Creative Suite, Microsoft Office, and potentially workflow management tools like Monday.com and the SharePoint design platform.

• Team Interaction: Opportunities for regular interaction with direct reports and cross-functional colleagues, fostering a dynamic and communicative work atmosphere.

Work Schedule: Full-time, typically Monday to Friday. While specific flexibility isn't detailed, corporate roles often allow for some degree of personal schedule management, provided project deadlines and collaborative needs are met.

📝 Enhancement Note: A corporate office setting for a Senior Graphic Designer means working within established operational structures, adhering to company policies, and engaging in regular face-to-face collaboration, which is crucial for team leadership and cross-functional alignment in marketing operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Submission of resume and portfolio. The portfolio will be heavily scrutinized for design quality, technical skill, and leadership examples.

• Hiring Manager Interview: Likely with the GM Marketing – Repco ANZ, focusing on leadership experience, strategic thinking, and cultural fit within a senior marketing team.

• Team/Peer Interviews: Potential interviews with members of the marketing or design teams to assess collaboration skills and team dynamics. This may include discussions on workflow management and creative problem-solving.

• Skills Assessment/Case Study: A potential design challenge or case study presentation focused on developing a campaign concept or solving a specific design problem relevant to Repco Trade, assessing hands-on skills and strategic approach.

• Final Interview: May involve senior leadership to confirm fit and discuss overall contribution.

Portfolio Review Tips:

• Leadership Emphasis: Clearly showcase your experience managing teams, including team structure, project delegation, and mentoring strategies.

• Process & Strategy: Detail your design process for key projects, emphasizing how you translated business objectives into creative solutions and managed timelines and stakeholders.

• Brand Adherence Examples: Present projects where you meticulously followed or enforced brand guidelines, demonstrating your understanding of brand governance.

• Impact & Results: Wherever possible, quantify the impact of your design work on campaign performance, sales, or brand engagement.

• Technical Proficiency: Ensure your portfolio highlights advanced skills in InDesign, Photoshop, and Illustrator, with examples that showcase complex techniques.

Challenge Preparation:

• Understand the Brand: Thoroughly research Repco Trade's current marketing efforts, target audience (automotive repair professionals), and competitive landscape.

• Problem-Solving: Be prepared to tackle a hypothetical design brief related to trade marketing collateral (e.g., a new catalogue layout, an EDM campaign for a product launch).

• Process Articulation: Clearly explain your thought process, design choices, and how you would manage the project from brief to completion, including stakeholder communication.

• Time Management: Practice delivering a concise presentation within a set timeframe, demonstrating your ability to work efficiently under pressure.

📝 Enhancement Note: The emphasis on "trade marketing collateral" and "campaign execution" in the responsibilities means interviewers will look for candidates who can demonstrate an understanding of B2B marketing and how design supports sales enablement, not just aesthetic appeal. A strong portfolio showcasing process and leadership is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in:

  • InDesign: For layout, typography, and creation of multi-page documents like catalogues and brochures.
  • Photoshop: For image editing, retouching, and digital asset creation.
  • Illustrator: For vector graphics, logos, and complex illustrations.

• Microsoft Office Suite:

  • Word: For document creation and communication.
  • Excel: For data management, tracking, and potentially basic reporting.
  • PowerPoint: For presentations, internal proposals, and stakeholder updates.

Analytics & Reporting:

• SharePoint: Used for design platform and asset management, implying a need for organizational skills and familiarity with document control processes.

• Digital Platform Content: Experience designing for web platforms, suggesting familiarity with CMS principles and digital asset requirements.

CRM & Automation:

• EDM Platforms: Implied knowledge of designing for email marketing platforms (e.g., Mailchimp, HubSpot, or similar).

• Workflow Management Tools: Desirable experience with tools like Monday.com for project tracking and team coordination.

📝 Enhancement Note: The core requirement is advanced Adobe Creative Suite skills. The mention of SharePoint and desirable workflow tools like Monday.com indicates that familiarity with systems that support marketing operations and project management is highly valued, suggesting a need for designers who can integrate into established operational processes.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: A strong emphasis on delivering accurate, high-quality creative work with exceptional attention to detail, reflecting a commitment to operational excellence.

• Collaboration & Teamwork: Fostering a collaborative environment where designers work closely with marketing and other internal teams to achieve shared objectives.

• Brand Integrity: Upholding and enforcing brand guidelines consistently across all creative outputs, ensuring a unified brand message.

• Efficiency & Timeliness: Managing competing priorities and deadlines effectively in a fast-paced environment, demonstrating operational agility.

• Safety & Compliance: Adherence to company policies, OH&S requirements, and promoting a safe workplace, reflecting corporate responsibility.

Collaboration Style:

• Integrated Marketing: The role requires extensive collaboration with various marketing functions (Trade Marketing, Digital, Content, etc.) to ensure cohesive campaign execution.

• Feedback Integration: A willingness to incorporate feedback from stakeholders and incorporate it into design revisions.

• Proactive Communication: Maintaining open lines of communication to manage expectations, coordinate priorities, and resolve issues promptly.

📝 Enhancement Note: The values suggest a culture that prioritizes rigorous execution, brand consistency, and teamwork within a structured corporate framework. For operations professionals, this means an environment that values process, quality control, and collaborative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Leadership & Hands-on Design: Effectively managing a team while also contributing significant individual design work can be demanding.

• Managing Competing Priorities: Juggling multiple projects with varying deadlines and stakeholder needs in a fast-paced environment.

• Maintaining Brand Consistency: Ensuring all creative output adheres to Repco's brand guidelines across diverse collateral types and channels.

• Adapting to Evolving Digital Trends: Staying current with digital design best practices and incorporating them into assets for online platforms.

Learning & Development Opportunities:

• Leadership Skills Enhancement: Gaining practical experience in managing and mentoring a design team.

• Strategic Marketing Exposure: Direct involvement with senior marketing leadership and campaign strategy development.

• Cross-functional Project Experience: Working across various marketing disciplines provides a holistic view of marketing operations.

• Skill Expansion: Opportunities to develop desirable skills in motion graphics, animation, or videography.

• Industry Knowledge: Deepening understanding of the automotive aftermarket industry and its marketing dynamics.

📝 Enhancement Note: The challenges highlight the need for strong organizational, time management, and interpersonal skills, which are critical for success in any operations-focused role. The growth opportunities point to a supportive environment for career advancement within the marketing and design functions.

💡 Interview Preparation

Strategy Questions:

• "Describe your experience leading a design team. How do you delegate tasks, provide feedback, and ensure quality control within a team environment?" (Focus on leadership methodology, operational processes for team management).

• "Walk us through a complex trade marketing campaign you managed from concept to completion. What were the key challenges, how did you ensure brand consistency, and what was the outcome?" (Prepare a case study highlighting process, stakeholder management, and results).

• "How do you balance hands-on design work with management responsibilities? What strategies do you employ to stay current with design trends and manage competing deadlines?" (Focus on time management, prioritization, and operational efficiency). Company & Culture Questions:

• "What do you know about Repco Trade and GPC Asia Pacific? How do you see your role contributing to our business objectives?" (Research the company, brands, industry, and articulate your value proposition).

• "Describe your experience working with brand guidelines. How do you ensure consistency across all creative outputs, especially when managing multiple designers?" (Demonstrate understanding of brand governance and operational enforcement).

• "How do you approach collaboration with non-design teams, such as Trade Marketing or Digital? Can you provide an example of a successful cross-functional project?" (Highlight communication skills and ability to integrate design into broader marketing operations). Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (print, digital) or by showcasing leadership case studies first.

• Narrative: For each project, tell a story: the brief, your strategic approach, the design process, challenges overcome, your role (especially if leading a team), and the results achieved.

• Metrics: Quantify achievements where possible (e.g., "This campaign led to a X% increase in engagement," or "Streamlined workflow reduced turnaround time by Y%").

• Leadership Examples: Include specific examples of how you've mentored designers, managed projects, or improved team processes.

• Conciseness: Be prepared to present key highlights efficiently, as interview time is often limited.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also operational acumen, leadership capability, and an understanding of how design supports broader business and marketing objectives within a large corporate structure.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your resume and a comprehensive portfolio through the provided application link on jobs.genpt.com.

• Portfolio Customization: Tailor your portfolio to highlight leadership experience, print and digital campaign examples relevant to trade marketing, and instances of maintaining brand consistency. Showcase your process and any workflow improvements you've implemented.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of graphic design experience, leadership roles, proficiency in Adobe Creative Suite, and experience with project and stakeholder management. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, leadership approach, and how you handle project management and stakeholder communication. Be ready to discuss your experience with Repco and the automotive aftermarket industry.

• Company Research: Thoroughly research Genuine Parts Company (GPC), its brands (Repco, NAPA), and the automotive aftermarket industry in Australia and New Zealand. Understand their marketing strategies and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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