Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Brady Corporation

Location: Milwaukee, Wisconsin, United States

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: August 20, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and maintain a wide range of digital and print marketing assets to support brand awareness, lead generation, and sales initiatives for Brady Corporation.

• Collaborate with cross-functional teams, including marketing, sales, and channel management, to ensure brand consistency and deliver impactful creative solutions across various channels.

• Adapt global and US marketing assets for the Canadian market, managing English and Canadian French versions, and leveraging AI translation tools for efficiency.

• Execute both data-driven production tasks and creative artistic projects, demonstrating adaptability across diverse industries and extensive product offerings.

📝 Enhancement Note: This role is situated within the broader GTM (Go-To-Market) strategy, focusing on creating collateral that directly supports sales enablement, distributor engagement, and demand generation efforts. The emphasis on co-branding and distributor-specific materials highlights a strong B2B marketing and channel partner focus.

📈 Primary Responsibilities

• Design and produce high-quality digital and print assets, including print/digital ads, co-branded brochures, sell sheets, flyers, web banners, emails, and product solution collateral.

• Ensure brand consistency across all deliverables by partnering closely with creative teams and adhering to brand guidelines.

• Adapt marketing assets for specific markets, particularly the Canadian market, ensuring cultural, legal, and commercial relevance, including managing bilingual (English/Canadian French) versions.

• Manage and maintain Canadian content within the central Brady Library content repository, ensuring organized and accessible assets.

• Quickly turn around accurate design work, efficiently incorporating feedback from peers, stakeholders, and management.

• Collaborate with marketing, channel management, and design colleagues to brainstorm and execute creative campaigns and materials.

• Advise stakeholders on design solutions that effectively drive brand and demand generation goals, acting as a creative consultant.

• Execute production tasks, including data-driven design needs and creative artistic projects, demonstrating versatility.

• Adapt designs across diverse industries, target markets, and extensive product offerings, showcasing flexibility and broad design application.

📝 Enhancement Note: The core responsibility of adapting assets for the Canadian market, including managing French translations and cultural nuances, indicates a need for a designer comfortable with localization and international marketing considerations. This extends beyond standard graphic design to include a strategic understanding of market-specific communication needs.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional experience in graphic design, with a strong portfolio showcasing a range of digital and print design work, particularly in a B2B or manufacturing environment.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential for creating and manipulating design assets.

• Strong understanding of graphic design principles, including typography, color theory, layout, and visual hierarchy.

• Proven ability to create engaging marketing collateral for both print and digital channels.

• Excellent collaboration and communication skills for effective stakeholder management and cross-functional teamwork.

• Ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.

• Experience with brand consistency and maintaining brand guidelines across various design applications.

• Adaptability and willingness to learn new design techniques and software. Preferred Skills:

• Experience with content management systems (CMS) for digital asset management.

• Familiarity with AI translation tools and managing multilingual content projects.

• Knowledge of B2B marketing principles and demand generation strategies.

• Experience working with distributor networks or channel partners.

• Basic understanding of web design principles and user experience (UX) for web banner creation.

• Familiarity with project management tools to track design requests and progress.

📝 Enhancement Note: The mention of AI translation tools and managing Canadian French content suggests a need for a candidate who is not only a skilled designer but also possesses a degree of project management and localization awareness. This goes beyond pure creative execution to include process management for international marketing materials.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, with a strong emphasis on marketing collateral for both digital and print media.

• Clear examples of co-branded materials and designs adapted for specific partner channels or markets.

• Demonstrations of ability to maintain brand consistency across multiple deliverables and brand identities.

• Case studies or project descriptions that highlight the impact of designs on brand awareness, lead generation, or sales support.

• Work samples that illustrate adaptability to different industries, product types, and target audiences. Process Documentation:

• Ability to document design processes, including workflow for incorporating feedback and managing revisions.

• Understanding of asset management best practices for maintaining organized and accessible design files, especially within a content repository.

• Experience with project management workflows for tracking design requests, timelines, and stakeholder approvals.

• Familiarity with processes for adapting and localizing content for different markets, including managing bilingual versions.

📝 Enhancement Note: The requirement for a portfolio that demonstrates adaptability to diverse markets and product offerings, alongside managing bilingual content, suggests the company values designers who can handle complex localization and internationalization workflows within their creative output.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Milwaukee, Wisconsin, the estimated salary range is $55,000 - $75,000 annually. This estimate considers the cost of living in the region and the typical compensation for roles requiring proficiency in Adobe Creative Suite, marketing collateral creation, and B2B/channel marketing support.

Benefits:

• Comprehensive health, dental, and vision insurance plans to support employee well-being.

• 401(k) retirement savings plan with company matching contributions.

• Paid time off (PTO), including vacation days, sick leave, and paid holidays.

• Opportunities for professional development, including training, workshops, and potential for attending industry conferences.

• Employee assistance programs (EAP) offering confidential support for personal and professional challenges.

• Potential for performance-based bonuses or incentives.

Working Hours: Standard full-time work hours are typically 40 hours per week, with potential for occasional overtime during peak periods or critical project deadlines. The role is on-site, requiring regular presence in the Milwaukee office.

📝 Enhancement Note: The salary range is an estimation based on general market data for Graphic Designers in the Milwaukee area with the specified experience level. Actual compensation will depend on the candidate's specific skills, experience, and the company's internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (Industrial Safety and Identification Products). Brady Corporation operates in a business-to-business (B2B) manufacturing sector, providing identification solutions and workplace safety products. This context implies a need for clear, functional, and professional design that supports industrial applications and B2B sales processes.

Company Size: Brady Corporation is a large, publicly traded company with a significant global presence. This size suggests well-established processes, potential for diverse projects, and opportunities for collaboration across various departments and geographies.

Founded: Founded in 1914, Brady Corporation has a long history and a strong legacy in its industry, indicating stability, experience, and a deep understanding of its market.

Team Structure:

• The Graphic Designer will likely be part of a Marketing department, potentially within a broader Creative Services or Brand team.

• This team will include other designers, marketing specialists, content creators, and possibly project managers who collaborate on campaign execution.

• Close collaboration with Sales Enablement, Channel Marketing, and Product Marketing teams is expected to create materials that directly support sales efforts and distributor engagement. Methodology:

• Emphasis on data-driven production tasks alongside creative artistic projects, suggesting a blend of analytical and creative approaches.

• A customer-centric, storytelling approach is valued, indicating a focus on creating designs that resonate with target audiences and effectively communicate value propositions.

• Strict adherence to brand consistency and co-branding guidelines is critical, reflecting a structured approach to brand management.

Company Website: https://www.bradycorp.com/

📝 Enhancement Note: The industry context of industrial safety and identification products means designs need to be clear, legible, and professional, often prioritizing functionality and information delivery over purely aesthetic trends. The B2B nature means understanding sales cycles and distributor needs is key.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, typically requiring 2-5 years of experience. It involves executing design projects with a moderate level of autonomy, taking direction from senior designers or marketing managers, and contributing to broader campaign strategies. The role is foundational for a career in graphic design, particularly within a corporate B2B environment.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or a Senior Graphic Designer. They will work closely with marketing specialists, sales teams, and channel managers, acting as a key support function for Go-To-Market (GTM) initiatives.

Operations Impact: The Graphic Designer’s work directly impacts brand perception, lead generation efficiency, and sales enablement. High-quality, on-brand collateral can enhance customer engagement, streamline sales processes for distributors, and ultimately contribute to revenue growth by making products and solutions more appealing and understandable.

Growth Opportunities:

• Specialization: Develop expertise in specific areas such as B2B marketing design, localization, digital asset management, or specific product line collateral.

• Skill Advancement: Gain proficiency in new design software, motion graphics, or UI/UX principles through company-sponsored training and self-directed learning.

• Leadership Potential: Progress to a Senior Graphic Designer role, leading projects, mentoring junior designers, or specializing in a particular area of design or marketing support.

• Cross-functional Exposure: Move into roles within marketing, brand management, or product marketing by leveraging design expertise and understanding of GTM strategies.

📝 Enhancement Note: The emphasis on localization and managing bilingual content presents a unique growth path for a graphic designer, potentially leading to roles focused on international marketing or global brand management.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment where physical presence is required. This setting fosters direct collaboration, spontaneous brainstorming, and strong team cohesion.

Office Location(s): The primary office location is 6555 W Good Hope Rd, Milwaukee, Wisconsin, 53223. This location is within the Milwaukee metropolitan area, likely offering accessibility via public transport or ample parking.

Workspace Context:

• The workspace will likely be equipped with standard office amenities and a dedicated design workstation with the necessary software and hardware.

• Opportunities for collaboration with marketing, sales, and other creative professionals will be readily available, facilitating idea exchange and project alignment.

• Access to company resources, brand guidelines, and a digital asset management system (Brady Library) will support efficient design execution.

Work Schedule: The standard work schedule is 40 hours per week, Monday through Friday. While the role is on-site, there may be flexibility in daily start/end times, subject to team and project needs. Occasional overtime may be required to meet project deadlines, especially during product launches or major campaign pushes.

📝 Enhancement Note: An on-site environment in a large corporation like Brady often means structured workflows and established communication channels, which can be beneficial for designers who thrive on clear processes and team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will review applications and conduct a brief phone screen to assess basic qualifications and cultural fit.

• Portfolio Review & Technical Interview: A hiring manager or senior designer will review the candidate's portfolio, focusing on relevant work samples, design quality, and problem-solving approach. This stage often includes a technical interview discussing design tools and processes.

• Skills Assessment/Design Challenge: Candidates may be asked to complete a small design exercise or a take-home challenge that simulates a typical work task (e.g., adapting a flyer, creating a web banner). This assesses practical skills, speed, and ability to follow instructions.

• Team/Stakeholder Interviews: Interviews with marketing and sales team members to evaluate collaboration skills, communication style, and understanding of business objectives.

• Final Interview: A discussion with a department head or senior leader to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-7 of your strongest, most relevant projects. Prioritize work that demonstrates your ability to create marketing collateral for B2B contexts, handle co-branding, and adapt designs for different markets.

• Highlight Impact: For each project, clearly articulate the objective, your role, the design process, the tools used, and the outcome (e.g., increased engagement, improved lead quality, successful campaign execution). Use quantifiable results where possible.

• Demonstrate Versatility: Include examples of both digital (web banners, emails) and print (brochures, sell sheets) assets. If you have experience with localization or bilingual content, showcase that prominently.

• Organize Clearly: Ensure your portfolio is easy to navigate, with clear titles, descriptions, and high-quality images of your work. A professional online portfolio (e.g., personal website, Behance) is highly recommended.

• Prepare to Discuss: Be ready to walk through your process, explain your design choices, and discuss how your work aligns with business goals.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge prompt. Identify the target audience, key message, and desired outcome.

• Time Management: Allocate your time effectively for concepting, designing, and refining your submission, especially if it's a take-home assignment.

• Brand Alignment: If a company's brand guidelines are provided, ensure your submission adheres to them strictly.

• Clarity and Professionalism: Present your work clearly and professionally, just as you would to a client.

📝 Enhancement Note: The inclusion of a potential design challenge emphasizes the company's focus on practical skills and the ability to deliver effective designs under specific constraints, common in corporate marketing environments.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential suite including Adobe Photoshop (raster image editing, manipulation), Adobe Illustrator (vector graphics, logos, illustrations), and Adobe InDesign (page layout, brochure/sell sheet design).

• Digital Asset Management (DAM) System: Experience with content repositories like the "Brady Library" for organizing, storing, and retrieving marketing assets.

• Project Management Software: Familiarity with tools like Asana, Trello, Jira, or similar for managing design requests, tracking progress, and collaborating on projects.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts metrics (e.g., click-through rates on web banners, engagement with emails) is beneficial. Familiarity with basic web analytics concepts is a plus. CRM & Automation:

• Understanding how marketing collateral integrates with CRM systems (like Salesforce) and marketing automation platforms (like HubSpot, Marketo) to support lead nurturing and sales processes would be advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable for this role. Experience with a DAM system is highly relevant given the explicit mention of the "Brady Library."

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: Designing with the end-user (distributors, sellers, end-customers) in mind, creating materials that are clear, helpful, and persuasive.

• Collaboration: Working effectively with marketing, sales, and other creative professionals to achieve shared goals. Openness to feedback and a team-oriented approach are key.

• Quality & Consistency: A commitment to producing high-quality work that maintains brand integrity and professional standards across all deliverables.

• Efficiency: Ability to manage time and resources effectively, turning around accurate designs quickly, and leveraging tools like AI translation for process optimization.

• Adaptability: Willingness to work across diverse industries, product lines, and markets, adapting design styles and content as needed.

Collaboration Style:

• Cross-functional Integration: The designer will be an integral part of the Go-To-Market team, working closely with marketing specialists, channel managers, and sales teams to translate business needs into compelling visual communications.

• Feedback-Driven: A culture that encourages constructive feedback to refine designs and ensure they meet objectives. Designers are expected to be open to revisions and collaborative problem-solving.

• Knowledge Sharing: Participating in team discussions, sharing design insights, and contributing to a collective understanding of best practices for marketing collateral and brand representation.

📝 Enhancement Note: The emphasis on customer-centricity and storytelling suggests that beyond technical design skills, the company values designers who can communicate effectively and empathetically with their target audiences.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative and Production Demands: Effectively managing a workload that includes both highly creative projects and high-volume production tasks, often with tight deadlines.

• Adapting to Diverse Product Lines: Gaining a comprehensive understanding of Brady's extensive product catalog to create accurate and compelling collateral for a wide range of industrial safety and identification solutions.

• Localization Complexity: Navigating the nuances of adapting assets for different markets, especially managing bilingual content (English/Canadian French) and ensuring cultural appropriateness.

• Maintaining Brand Consistency: Ensuring that all designs, especially those co-branded with distributors, strictly adhere to Brady's brand guidelines while also accommodating partner branding elements.

Learning & Development Opportunities:

• Localization Expertise: Deepen skills in international marketing design, translation management, and cross-cultural communication.

• Advanced Design Software: Pursue training in advanced features of Adobe Creative Suite or explore new design software and technologies.

• B2B Marketing Strategy: Gain a better understanding of sales enablement, demand generation, and channel marketing strategies to create more effective designs.

• Digital Design Trends: Stay updated on emerging trends in digital design, web usability, and interactive content creation.

📝 Enhancement Note: The challenge of localization is a significant one, offering a unique opportunity for growth in a specialized area of graphic design and marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create marketing collateral for a B2B audience. What were the key considerations, and what was the outcome?" (Focus on understanding B2B needs, clear communication, and measurable results.)

• "How do you ensure brand consistency across multiple design projects, especially when working with different stakeholders or co-branding partners?" (Highlight your process for adherence to brand guidelines, communication, and quality control.)

• "Walk us through your process for adapting a global marketing asset for a specific local market. What factors do you consider?" (Prepare to discuss localization, cultural sensitivity, language translation, and market-specific requirements.)

• "Describe a challenging design project where you had to quickly incorporate feedback from multiple stakeholders. How did you manage the process and ensure a successful outcome?" (Showcase your adaptability, communication, and problem-solving skills under pressure.) Company & Culture Questions:

• "What do you know about Brady Corporation and our products/industry?" (Research the company's website, recent news, and industry position. Understand their focus on safety and identification.)

• "How do you approach creating designs that are both visually appealing and highly functional for an industrial audience?" (Connect your design philosophy to the company's product nature and B2B context.)

• "How do you stay updated on design trends while ensuring your work remains aligned with established brand standards?" (Demonstrate a balance between creativity and brand stewardship.) Portfolio Presentation Strategy:

• Storytelling: For each project in your portfolio, tell a story that includes the challenge, your creative process, your specific contributions, the tools you used, and the impact of your design.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., increased click-through rates, improved lead conversion, positive feedback from sales teams).

• Highlight Versatility: Be prepared to discuss examples of your digital, print, and co-branded work, as well as any experience with localization or bilingual content.

• Technical Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite and any other relevant design or project management tools.

📝 Enhancement Note: Candidates should prepare to not only showcase their design skills but also their understanding of marketing strategy, B2B sales enablement, and the specific demands of working within a large, established manufacturing company.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP link, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience with marketing collateral, digital/print design, B2B marketing, and any relevant experience with localization or co-branding. Ensure your portfolio prominently features your strongest and most relevant work samples.

• Resume Optimization: Clearly list your proficiency with Adobe Creative Suite and any experience with DAM systems or project management tools. Quantify achievements where possible, focusing on contributions to marketing campaigns, lead generation, or sales support.

• Interview Preparation: Practice discussing your portfolio projects, your design process, and how you approach challenges like brand consistency and market adaptation. Prepare thoughtful questions about the team, company culture, and role expectations.

• Company Research: Thoroughly research Brady Corporation, its products, its target markets (including Canada), and its industry. Understand their brand values and how your design skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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