Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: TBC Corporation

Location: Manila, Philippines

Job Type: Full time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-21

Experience Level: 3-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in translating complex business and healthcare concepts into compelling visual narratives across both digital and print mediums.

• The Graphic Designer will be instrumental in maintaining and evolving brand consistency and visual identity for a leading healthcare technology company focused on payment integrity and AI-driven solutions.

• The position requires a strategic approach to creative request management, balancing cross-functional needs with efficient project workflows and clear prioritization.

• This role demands a proactive contributor who can support marketing campaigns, thought leadership initiatives, and internal communications through impactful design.

📝 Enhancement Note: While the job title is "Graphic Designer," the company's focus on healthcare technology, payment integrity, and AI suggests this role will involve designing for a B2B audience, requiring a sophisticated understanding of industry-specific communication needs and brand positioning. The emphasis on "AI-first" and "platform-based" solutions indicates a need for designers who can visually represent complex technical and business concepts in an accessible and engaging manner.

📈 Primary Responsibilities

• Design and produce a diverse array of digital and print assets, including social media graphics, email and newsletter visuals, web banners, presentation templates, one-pagers, and infographics.

• Translate abstract business objectives and technical concepts into clear, persuasive visual communications that enhance Lyric's brand presence in the healthcare payment integrity sector.

• Ensure strict adherence to established brand guidelines, including logo usage, typography, color palettes, tone of voice, and accessibility standards, across all creative outputs.

• Manage an organized intake process for creative requests from various internal teams, establishing clear briefs, timelines, required inputs, and review cycles to ensure efficient workflow and expectation management.

• Collaborate closely with stakeholders to thoroughly understand project goals, target audiences, intended usage channels, and success metrics for each design request.

• Partner with the Digital Marketing team to develop creative assets for marketing campaigns, encompassing paid and organic social media visuals, ad variations, website graphics, and email marketing materials.

• Support thought leadership and corporate communications by designing layouts for reports, assets for webinars and events, executive social media content, and graphics that articulate brand storytelling.

• Develop and maintain core design templates and modular systems (e.g., slide decks, one-pagers, social media formats) to promote speed, consistency, and scalability across the organization.

• Manage and organize brand asset libraries, including icons, illustrations, photography, and templates, ensuring easy access and efficient reuse by internal teams.

• Contribute to the continuous refinement of brand visual standards, focusing on modern design practices, accessibility, and suitability for B2B healthcare audiences.

• Deliver high-quality, production-ready assets on time, with meticulous attention to detail, including thorough proofreading.

• Incorporate feedback efficiently and constructively, guiding stakeholders towards design solutions that uphold brand integrity and clarity.

• Support performance-driven design iterations by resizing, formatting, and creating variants of digital assets for A/B testing and optimization purposes.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate within a structured corporate environment, manage multiple stakeholders, and understand the nuances of B2B marketing in the healthcare technology space. The emphasis on "brand storytelling" and "thought leadership" suggests the need for a designer capable of more than just aesthetic execution, but also strategic visual communication.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communications, or a closely related field.

• Alternatively, equivalent practical experience accompanied by a robust portfolio demonstrating significant design capabilities. Experience:

• 3-5 years of professional graphic design experience, with a strong preference for experience supporting in-house brand, marketing, or corporate communications functions.

• Proven ability to manage multiple, simultaneous design deliverables in a fast-paced, demanding environment, showcasing strong prioritization and execution skills. Required Skills:

• Graphic Design Expertise: Comprehensive understanding and application of design principles across digital and print media.

• Adobe Creative Cloud Proficiency: Expert-level command of Illustrator, Photoshop, and InDesign for professional design production.

• Brand System Management: Demonstrated ability to design, maintain, and enforce brand guidelines, ensuring visual consistency across all touchpoints.

• Layout, Typography, and Visual Hierarchy: Strong grasp of fundamental design elements to create clear, impactful, and aesthetically pleasing compositions.

• Digital Asset Creation: Experience designing for web, social media, email marketing, and presentation platforms.

Preferred Skills:

• Figma Proficiency: Familiarity and comfort with Figma for collaborative design and prototyping.

• Canva Template Experience: Ability to work effectively with Canva templates for streamlined content creation.

• B2B/Healthcare Industry Experience: Prior experience designing for B2B markets, particularly within the healthcare or FinTech sectors.

• Demand Generation & Performance Marketing Design: Experience creating assets specifically for digital advertising, conversion optimization, and lead generation campaigns.

• Basic Motion Graphics/Video Editing: Foundational skills in creating simple animations or editing video content.

• Web Team Collaboration: Experience providing assets for Content Management Systems (CMS) and offering light UI layout support.

• Accessibility Standards Knowledge: Understanding of WCAG guidelines, contrast ratios, readability, and inclusive design principles.

• Initiative & Continuous Improvement: Demonstrated self-starter mentality, eagerness to learn new technologies, and a drive to optimize processes and performance.

• Interpersonal & Collaboration Skills: Strong ability to influence, collaborate effectively across departments and levels, and work within a dynamic team setting with a test-and-learn approach.

📝 Enhancement Note: The "Required Qualifications" emphasize core design skills and software proficiency, while "Preferred Qualifications" point towards a desire for a candidate who can integrate into a tech-forward, potentially rapidly evolving B2B healthcare environment. Figma is highlighted as a strong preference, indicating its likely use in the team's workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Design Showcase: A curated portfolio that clearly demonstrates a strong foundation in graphic design across both digital and print mediums, showcasing breadth of work.

• Brand System Examples: Specific case studies or examples illustrating the ability to design, implement, and maintain consistent brand guidelines across various applications (e.g., campaign materials, presentations, collateral).

• Digital Asset Effectiveness: Visual evidence of designing effective digital assets for web, social media, and email marketing, ideally with context on their intended purpose or audience.

• Process & Workflow Demonstration: Examples of how design processes were managed, including intake, collaboration with stakeholders, feedback incorporation, and final delivery, highlighting efficiency and organization.

• Problem/Solution Framing: Portfolios that articulate the design challenge, the proposed solution, and the impact or outcome of the design work are highly valued.

Process Documentation:

• Design Workflow Mapping: Ability to document and articulate the step-by-step process for handling creative requests, from initial brief to final asset delivery.

• Brand Guideline Adherence: Evidence of understanding and applying brand guidelines meticulously in past projects.

• Stakeholder Management: Demonstrating a structured approach to managing feedback and revisions from multiple stakeholders to ensure project clarity and alignment.

• Asset Organization & Archiving: Experience in maintaining organized file structures and asset libraries for team accessibility and future use.

📝 Enhancement Note: For a graphic design role, the portfolio is paramount. This section focuses on what TBC Corporation likely seeks: not just aesthetically pleasing work, but work that demonstrates strategic thinking, brand adherence, process management, and an understanding of business objectives within a corporate context.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: PHP 60,000 - PHP 100,000 per month.

• Basis for Estimate: This estimate is based on industry benchmarks for experienced Graphic Designers (3-5 years) in Manila, Philippines, considering the demand for specialized skills in digital design, brand systems, and B2B marketing. Factors such as the company's industry (healthcare technology), the role's responsibilities, and the qualifications listed contribute to this range. Salary expectations can also be influenced by the company's specific compensation philosophy and the candidate's demonstrated experience and portfolio strength.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and continuous learning to enhance design skills and industry knowledge.

• Retirement Savings Plan: Company-sponsored retirement or pension plan.

• Potential for Performance Bonuses: Eligibility for bonuses based on individual and company performance.

• Employee Assistance Program (EAP): Support services for personal and professional well-being.

Working Hours:

• Standard full-time hours, typically 40 hours per week.

• Likely operating within standard Philippine business hours (e.g., 9:00 AM to 6:00 PM PHT), Monday to Friday, with potential for occasional flexibility based on project deadlines.

📝 Enhancement Note: Salary is estimated based on typical market rates in Manila for a role of this nature and experience level. Benefits are standard for full-time positions in established companies, with a focus on professional growth relevant to a creative role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology, Payment Integrity, AI Solutions. Lyric is at the forefront of leveraging AI to streamline the business of healthcare, focusing on preventing payment inaccuracies and reducing waste. This positions them in a rapidly evolving and critical sector.

Company Size: While the exact size of TBC Corporation (as TBC Corp is a placeholder for the actual company name, which is Lyric) isn't explicitly stated in the input, the fact that they are a "market leader" with "35 years of pre-pay editing expertise" and an "AI-first" approach suggests a well-established, growth-oriented company that likely employs a significant number of professionals across various departments. The mention of "dedicated teams" and a "Corporate Affairs" department implies a structured organization.

Founded: Lyric was formerly ClaimsXten and has "35 years of pre-pay editing expertise," indicating a long-standing history in the healthcare payment integrity space, now evolving with AI. They are also recognized for industry accolades like "2025 Best in KLAS for Pre-Payment Accuracy and Integrity," "HI-TRUST and SOC2 certified," and a "2025 CandE Award for Candidate Experience."

Team Structure:

• The Graphic Designer will likely be part of or closely collaborate with the Corporate Affairs department, which often houses marketing, communications, and branding functions.

• They will report to a Design Lead or Marketing Manager, with direct collaboration expected with the Digital Marketing team, campaign managers, and potentially product marketing or executive stakeholders.

• Cross-functional collaboration is a key aspect, involving communication with teams outside of Corporate Affairs to understand their creative needs and translate them into effective visuals. Methodology:

• Data-Driven Visuals: The company's focus on "AI-first" and "payment integrity" suggests that data analysis and clear communication of complex data are paramount. Designs may need to effectively convey data insights, performance metrics, and technological advancements.

• Agile Creative Process: The emphasis on managing incoming requests, setting expectations, and balancing responsiveness with deadlines points towards an agile or iterative approach to creative production.

• Brand Consistency & Scalability: A core methodology will involve maintaining a strong, consistent brand identity while enabling rapid creation of assets through templates and modular systems to support growth and diverse campaign needs.

Company Website: [Lyric Website Placeholder - e.g., www.lyric.ai] (Assuming TBC Corporation is a placeholder for Lyric based on description).

📝 Enhancement Note: The company context is crucial. Lyric is a significant player in healthcare technology, aiming to simplify care through AI. This implies a culture that values innovation, data integrity, and clear communication. The Graphic Designer's role is to visually support these core objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-level within the design function. It requires a solid foundation in graphic design principles and practical application, with the ability to work independently on projects and manage stakeholder expectations. It is not an entry-level position, nor is it a management role, but it offers significant responsibility in shaping visual communications.

Reporting Structure: The Graphic Designer will likely report to a Design Manager, Creative Director, or a Marketing Communications Lead within the Corporate Affairs department. They will work closely with various internal departments and the Digital Marketing team, requiring strong collaboration and communication skills to navigate a matrixed environment.

Operations Impact: The Graphic Designer's work directly impacts brand perception, marketing campaign effectiveness, internal communication clarity, and the overall professional image of Lyric. By translating complex healthcare technology concepts into understandable visuals, they contribute to:

• Lead Generation: Creating compelling assets for marketing campaigns that attract potential clients.

• Brand Authority: Reinforcing Lyric's position as a leader and innovator in payment integrity through consistent, high-quality visual branding.

• Stakeholder Engagement: Producing clear and persuasive materials for internal and external stakeholders, including clients, partners, and employees.

• Efficiency: Developing reusable templates and assets that streamline content creation across the organization.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like B2B healthcare design, motion graphics, UI design for marketing assets, or accessibility standards.

• Leadership Potential: With demonstrated success and initiative, potential to grow into a Senior Graphic Designer role, lead design projects, or mentor junior designers.

• Cross-Functional Exposure: Gaining broader understanding of marketing strategies, campaign execution, and business objectives through close collaboration with other departments.

• Skill Development: Access to training, workshops, and industry conferences to stay current with design trends, software, and best practices, particularly in the tech and healthcare sectors.

📝 Enhancement Note: This role offers a solid platform for a designer to grow within a specialized, high-impact industry. The emphasis on B2B and healthcare technology provides a unique niche for skill development and career progression.

🌐 Work Environment

Office Type: On-site role, indicating a traditional office setting. This environment fosters direct collaboration, spontaneous brainstorming, and a clear separation between work and personal life.

Office Location(s): Manila, Philippines. This location suggests a vibrant professional landscape with access to a large talent pool. The specific office environment would likely be modern, designed to support collaborative work and creative processes.

Workspace Context:

• Collaborative Hub: The office space is expected to facilitate interaction with colleagues, including team members from Corporate Affairs, Digital Marketing, and other departments, fostering a dynamic work environment.

• Technology-Rich: Access to industry-standard design software (Adobe Creative Cloud, potentially Figma), hardware, and other necessary digital tools to perform design tasks efficiently.

• Team Interaction: Opportunities for regular in-person meetings, design critiques, and cross-functional project discussions, which are vital for creative alignment and problem-solving.

Work Schedule:

• Standard full-time work schedule, typically Monday to Friday.

• The on-site nature means adherence to office hours, but the "fast-paced environment" and "demanding" nature of the role may occasionally require flexibility to meet project deadlines.

📝 Enhancement Note: An on-site role in Manila implies a structured work environment with direct access to colleagues and resources, ideal for collaborative creative work and adherence to established corporate processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess basic qualifications, relevant experience, and design aesthetic.

• Portfolio Presentation & Interview: Candidates will likely be asked to present their portfolio, discussing selected projects in detail. This stage focuses on design rationale, problem-solving skills, understanding of brand, and collaboration experience. Expect questions about how they managed specific projects, client feedback, and achieved desired outcomes.

• Technical/Skills Assessment: Potentially a short design exercise or a more in-depth discussion about technical proficiency with design software (e.g., Adobe Creative Suite, Figma).

• Cross-Functional Interview: An interview with potential collaborators (e.g., from Digital Marketing or other departments) to assess communication style, teamwork, and ability to translate business needs into visual solutions.

• Final Interview: Meeting with the hiring manager or a senior leader to discuss cultural fit, career aspirations, and overall suitability for the role and TBC Corporation (Lyric).

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the job description's requirements, particularly showcasing B2B, healthcare-related (if applicable), digital assets, brand systems, and presentation design.

• Tell a Story: For each selected project, clearly articulate the brief/objective, your role and process, the challenges faced, your design solutions, and the impact or results achieved. Use visuals effectively to support your narrative.

• Highlight Process: Demonstrate your understanding of the design workflow, from brief to final delivery, including how you manage feedback, iterate, and ensure brand consistency.

• Showcase Versatility: Include a range of work that demonstrates proficiency in different design disciplines mentioned (social graphics, web, presentations, infographics).

• Technical Proficiency: Be prepared to discuss your software expertise (Adobe CC, Figma) and any other relevant tools.

• Accessibility Focus: If you have examples of designing with accessibility in mind, highlight them.

Challenge Preparation:

• Anticipate Design Challenges: Be prepared for a potential design exercise. This might involve creating a social media graphic, a presentation slide, or a simple infographic based on a provided brief. Focus on clear communication, brand adherence, and efficient execution within a given timeframe.

• Practice Articulation: Rehearse explaining your design choices clearly and concisely, especially how your design decisions support business objectives and target audiences.

• Research the Company: Thoroughly understand Lyric's mission, values, target audience, and current visual branding. This will be crucial for any design exercise and for demonstrating cultural fit.

📝 Enhancement Note: The interview process for a designer typically involves a strong emphasis on the portfolio. Preparation should focus on showcasing relevant work and articulating the strategic thinking behind the designs.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite for professional graphic design.

  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For page layout, brochures, reports, and multi-page documents.

• Figma: Highly preferred for collaborative design, prototyping, and UI design elements. Its integration into modern design workflows makes it a key asset.

• Canva: Useful for creating and managing templates, especially for less complex or rapid content generation needs.

Analytics & Reporting:

• While not a direct responsibility, understanding how design assets perform will be beneficial. Familiarity with tools used for web analytics (e.g., Google Analytics) or social media analytics might be helpful for understanding asset performance. CRM & Automation:

• Not directly applicable for the Graphic Designer role, but awareness of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) might provide context for the types of assets they create for marketing campaigns.

📝 Enhancement Note: Proficiency in Adobe Creative Cloud is non-negotiable. Figma is a significant preference, suggesting its widespread use within the company's design and marketing teams.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-First: A core value likely centered around embracing new technologies, particularly AI, to drive solutions in healthcare. Designers are expected to contribute to this forward-thinking approach.

• Integrity & Accuracy: Given the focus on payment integrity, a strong emphasis on detail, accuracy, and ethical representation is paramount in all communications.

• Efficiency & Optimization: A drive to streamline processes, reduce waste, and improve outcomes, which translates to designing for scalability and ease of use.

• Collaboration & Transparency: A culture that encourages open communication, teamwork, and sharing of ideas across departments to achieve common goals.

• Impact-Driven: A focus on creating tangible results and making a meaningful difference in the healthcare ecosystem.

Collaboration Style:

• Cross-Functional Partnership: The role demands working effectively with marketing, communications, and potentially product teams, requiring clear communication, active listening, and a willingness to understand diverse perspectives.

• Feedback-Oriented: An environment where constructive feedback is given and received, leading to iterative improvements in design and communication strategies.

• Proactive Engagement: Encouraging designers to proactively identify opportunities for visual improvement and contribute ideas to enhance brand messaging and campaign effectiveness.

• Team-Oriented Problem Solving: Working together to overcome creative challenges and deliver high-quality solutions that meet business needs.

📝 Enhancement Note: The company's values, particularly "AI-first" and "Integrity," will shape the design aesthetic and communication approach. Designers are expected to be innovative, detail-oriented, and collaborative.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Concepts: Visually representing advanced AI technologies and intricate payment integrity processes in a clear, engaging, and accessible manner for B2B audiences.

• Balancing Brand Consistency with Campaign Needs: Ensuring all creative output adheres to strict brand guidelines while also meeting the diverse and often rapid demands of various marketing campaigns and internal requests.

• Managing Diverse Stakeholder Expectations: Effectively navigating feedback and requirements from multiple departments, each with potentially different priorities and communication styles.

• Keeping Pace with Evolving Technology & Trends: Staying current with design software advancements, digital marketing trends, and best practices in a fast-moving industry.

Learning & Development Opportunities:

• Industry-Specific Design Training: Opportunities to learn about designing for healthcare technology, B2B SaaS, and FinTech sectors.

• Advanced Software Skills: Training in advanced features of Adobe Creative Suite, Figma, or potentially motion graphics/video editing tools.

• Accessibility Best Practices: Deepening knowledge of inclusive design principles and accessibility standards for digital and print materials.

• Marketing Campaign Integration: Learning how design contributes to demand generation, lead nurturing, and overall marketing strategy.

• Mentorship: Potential to be mentored by senior designers or creative leads, or to mentor junior team members as they progress.

📝 Enhancement Note: The challenges are inherent to a specialized B2B tech role, while growth opportunities focus on skill enhancement and career advancement within this niche.

💡 Interview Preparation

Strategy Questions:

• Design Process & Problem Solving: "Walk me through a project where you had to translate a complex technical concept into a visual representation. What was your process, and what was the outcome?" (Focus on your methodology, stakeholder management, and how you ensured clarity.)

• Brand Adherence & Execution: "How do you ensure brand consistency across a wide range of deliverables, especially when working with different teams or external agencies?" (Highlight your understanding of brand guidelines, template usage, and quality control.)

• Collaboration & Feedback: "Describe a time you received difficult feedback on a design. How did you handle it, and what was the resolution?" (Demonstrate your ability to take constructive criticism and collaborate towards a better solution.)

Company & Culture Questions:

• Alignment with Mission: "What interests you about Lyric's mission to simplify the business of care through AI and payment integrity?" (Connect your passion for design with the company's goals.)

• Working Style: "How do you approach balancing multiple projects and priorities in a fast-paced environment?" (Emphasize your organizational skills, time management, and ability to communicate proactively.)

• Contribution to Brand: "How do you see your role as a Graphic Designer contributing to Lyric's position as a market leader?" (Focus on how your visuals will enhance brand perception, support marketing efforts, and communicate value.)

Portfolio Presentation Strategy:

• Tailor Your Selection: Choose projects that directly address the requirements: B2B, digital assets (web, social, email), presentations, brand consistency, and infographics.

• Quantify Impact: Whenever possible, include metrics or qualitative results that demonstrate the effectiveness of your designs (e.g., increased engagement, improved clarity, successful campaign support).

• Highlight Collaboration: For each project, briefly mention who you collaborated with (e.g., marketing managers, content writers) and how you managed those relationships.

• Showcase Problem-Solving: Emphasize the "why" behind your design choices – how they solve a business problem or meet a specific objective.

• Be Prepared for Technical Questions: Be ready to discuss your proficiency with Adobe Creative Cloud and Figma, and how you use them to achieve specific design outcomes.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills, but also strategic thinking, collaborative abilities, and an understanding of the B2B healthcare technology landscape.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Workday portal.

• Portfolio Customization: Ensure your portfolio is up-to-date and showcases projects that align with the requirements of this role, particularly in digital design, brand systems, and B2B contexts. Highlight your best work that demonstrates proficiency in Adobe Creative Cloud and ideally Figma.

• Resume Optimization: Tailor your resume to emphasize relevant experience, skills, and accomplishments. Use keywords from the job description such as "Graphic Design," "Adobe Creative Cloud," "Figma," "Brand Guidelines," "Digital Marketing Assets," and "B2B." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale, and experience. Prepare to present your portfolio and answer questions about your approach to collaboration, problem-solving, and brand management. Research TBC Corporation (Lyric) thoroughly.

• Company Research: Deeply understand Lyric's mission, values, target audience, and their position in the healthcare technology and payment integrity market. This will be invaluable for demonstrating your understanding and cultural fit during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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