Brand and Marketing Designer at Sarmad

📍 Job Overview

Job Title: Brand and Marketing Designer

Company: Sarmad

Location: France

Job Type: FULL_TIME

Category: Marketing Operations / Brand Design

Date Posted: 2026-06-15

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

Design compelling visual assets for Sarmad and Thamar, a Saudi fintech group, to enhance their brand presence across digital, sales, and marketing channels.
Develop and maintain reusable templates and visual systems, ensuring brand consistency and enabling efficient content creation for the marketing team.
Translate complex financial and technology concepts into clear, impactful visual designs tailored for senior B2B audiences in emerging markets.
Collaborate closely with content and product marketing teams to visually articulate intricate messages and support go-to-market strategies.

📝 Enhancement Note: This role is specifically tailored for a designer with a strong background in B2B technology, fintech, or financial services. The emphasis on "emerging markets" suggests a need for adaptable design skills that can resonate with diverse audiences and potentially evolving brand guidelines.

📈 Primary Responsibilities

Create a wide array of marketing assets, including LinkedIn visuals (carousels, campaign assets, leadership content), sales decks, proposals, brochures, one-pagers, white papers, and reports.
Support website visual elements such as icons, diagrams, and overall layout design to improve user experience and brand representation.
Build and manage a library of reusable templates and visual systems for the marketing team, ensuring adherence to brand guidelines and promoting efficiency.
Partner with content creators and product marketers to transform complex financial and technological information into easily digestible and visually appealing assets.
Maintain a high standard of design excellence, ensuring all visual outputs are polished, professional, and aligned with Sarmad's and Thamar's brand identities.
Contribute to the development of visual storytelling strategies that effectively communicate value propositions to B2B clients and stakeholders.
Proactively identify opportunities to enhance visual communication through innovative design solutions.

📝 Enhancement Note: The responsibility to "build reusable templates and visual systems" indicates a need for a designer who can think strategically about brand scalability and operational efficiency within the marketing function. This goes beyond just creating individual assets to establishing design frameworks.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles requiring 5+ years of experience. Equivalent practical experience will also be considered.

Experience: Minimum of 5 years of professional experience in brand design, marketing design, B2B design, fintech design, financial services design, or technology design.

Required Skills:

Proven expertise in designing marketing assets for B2B technology, fintech, banking, investment, or financial services sectors.
Exceptional command of the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Proficiency in collaborative design tools such as Figma.
Familiarity with presentation software like Microsoft PowerPoint and design tools like Canva for rapid asset creation.
Deep understanding of design principles: typography, visual hierarchy, spacing, color theory, and brand consistency.
Ability to translate complex financial and technology concepts into clear, concise, and visually engaging designs for sophisticated B2B audiences.
Strong portfolio showcasing successful social media design, presentation decks, brochures, proposals, and long-form marketing collateral. Preferred Skills:
Experience designing for emerging markets or diverse cultural contexts.
Knowledge of motion graphics or basic video editing for marketing assets.
Familiarity with UX/UI principles as they apply to website and digital asset design.
Experience in developing brand guidelines or design system documentation.
Understanding of content marketing strategies and how design supports them.

📝 Enhancement Note: The explicit exclusion of applications without relevant B2B technology, fintech, banking, investment, or financial services design work highlights the critical nature of industry-specific experience. The portfolio must directly reflect this specialization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A curated collection of work demonstrating successful application of brand and marketing design principles within the fintech or financial services industry.
Specific examples of social media designs, including LinkedIn carousels and campaign visuals, showcasing engagement and brand alignment.
High-quality presentation decks (sales decks, proposals) that effectively communicate complex information and value propositions to B2B clients.
Brochures, one-pagers, white papers, and reports that exhibit strong layout, typography, and data visualization skills.
Any examples of reusable templates or visual systems designed to streamline marketing workflows and maintain brand consistency. Process Documentation:
Demonstrations of how design processes were used to translate complex messages into clear visual assets, highlighting collaboration with content and product marketing teams.
Examples of how design systems or reusable templates were developed and implemented to improve efficiency and brand consistency.
Case studies or project descriptions that detail the problem, the design solution, the tools used, and the impact of the visual assets created.

📝 Enhancement Note: The portfolio is paramount for this role. It should not only showcase aesthetic quality but also the ability to understand and visually interpret complex financial concepts for a specific B2B audience. Demonstrating efficiency through template creation is a key differentiator.

💵 Compensation & Benefits

Salary Range: For a Brand and Marketing Designer with 5-10 years of experience, based in France, and working remotely for a company focused on emerging markets, a competitive salary range can be estimated. Considering the specialized nature of fintech/financial services design and the need for proficiency in advanced design tools, a typical range in France for such a role would be approximately €45,000 to €65,000 annually. This range is an estimate and can vary based on the candidate's specific experience, portfolio, and negotiation.

Benefits:

Fully Remote Work Arrangement: Offering flexibility and work-life balance, allowing employees to work from anywhere within France.
Health Insurance: Comprehensive health coverage tailored to French regulations and potentially international coverage options.
Paid Time Off: Generous vacation days, public holidays, and sick leave.
Professional Development: Opportunities for training, workshops, and access to design resources to stay current with industry trends.
Team Collaboration Tools: Access to collaborative software and platforms to facilitate remote teamwork.
Potential for Stock Options or Bonuses: Depending on company performance and individual contributions in driving brand impact.

Working Hours: Standard full-time working hours, approximately 40 hours per week, with flexibility inherent in a remote role, allowing for adjustments to accommodate different time zones within France and team collaboration needs.

📝 Enhancement Note: Salary estimates are based on market data for experienced design professionals in France, adjusted for the specific industry (fintech/financial services) and the remote nature of the role. Benefits are inferred based on standard offerings for full-time, remote positions in Western Europe.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech and Financial Services, with a focus on technology platforms and ventures for emerging markets. This sector requires a high degree of precision, security consciousness, and innovation.

Company Size: Sarmad is described as a "group," suggesting a medium to large organization with multiple ventures (Sarmad and Thamar). This implies a structured environment with established processes but also potential for agility within specific teams.

Founded: The company was founded in Saudi Arabia, indicating a strong regional focus and understanding of Middle Eastern markets, which is crucial for their "emerging markets" strategy. The exact founding year is not provided but implied to be active in building technology platforms.

Team Structure:

The design role likely sits within a broader Marketing or Brand department.
Close collaboration is expected with Content Marketing, Product Marketing, and potentially Sales teams.
The team structure will likely involve a mix of specialists, with this role focusing on visual design execution and system development.
Reporting is expected to be to a Marketing Manager, Head of Brand, or similar leadership role. Methodology:
Data-driven decision-making, particularly in understanding audience engagement with visual assets.
Agile workflows for content and marketing asset creation, allowing for rapid iteration and response to market needs.
Emphasis on clear communication and visual storytelling to simplify complex financial concepts.
Collaborative approach to design, involving feedback loops with stakeholders to ensure alignment and effectiveness.

Company Website: https://sarmad.sa/

📝 Enhancement Note: The company's focus on emerging markets is a key cultural differentiator. It suggests a need for designers who are culturally sensitive, adaptable, and can communicate effectively across diverse backgrounds, especially in the financial sector where trust and clarity are paramount.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring a solid foundation of 5+ years of experience. It is not an entry-level position but also not yet executive leadership. The focus is on specialized execution and strategic contribution within the design function.

Reporting Structure: The designer will likely report to a Marketing Lead, Brand Manager, or Head of Marketing. This individual will provide direction on campaign strategy, brand guidelines, and project priorities. Collaboration will be extensive with other marketing specialists.

Operations Impact: The Brand and Marketing Designer plays a crucial role in shaping the perception of Sarmad and Thamar in the market. Their work directly influences lead generation through compelling sales materials, brand recognition through consistent visual identity, and stakeholder confidence through polished white papers and reports. Effective visual communication is key to driving adoption of fintech solutions in emerging markets.

Growth Opportunities:

Specialization: Deepen expertise in fintech branding, B2B visual communication, or design systems within a fast-growing sector.
Leadership: Potential to move into a Senior Designer, Art Director, or Design Lead role, managing projects and potentially junior designers as the team grows.
Cross-functional Exposure: Gain deeper understanding of product marketing, content strategy, and sales enablement, potentially leading to roles in marketing strategy or operations.
International Exposure: Work with diverse teams and markets, enhancing adaptability and global design perspective.

📝 Enhancement Note: The growth opportunities are tied to the company's expansion in emerging markets. A designer who can demonstrate impact in these unique environments will be highly valued for future leadership roles within Sarmad or its ventures.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office requirement. The "office" is wherever the employee is located within France.

Office Location(s): While the role is remote, the requirement for the employee to be based in France implies adherence to French employment laws and potentially tax regulations. The company headquarters are in Saudi Arabia, but operations and employee locations are indicated as France.

Workspace Context:

Flexibility: The primary benefit is the freedom to design one's own workspace, promoting a healthy work-life balance.
Technology: Employees are expected to have reliable internet access and a suitable setup for design work. The company will likely provide access to necessary software licenses and collaborative platforms.
Collaboration: Communication will be primarily digital, leveraging tools like Slack, Zoom, and project management software. Regular virtual meetings will be scheduled to ensure team cohesion and project alignment.

Work Schedule: While the core work hours are approximately 40 per week, the remote nature allows for a degree of flexibility. Core collaboration hours will likely be established to facilitate real-time communication with teams in different time zones, particularly if Sarmad has teams or partners in the Middle East.

📝 Enhancement Note: The fully remote nature within France is a significant aspect. Candidates should ensure they are comfortable with asynchronous communication and self-management, while also being available for scheduled synchronous interactions.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio to assess experience, skills, and industry fit. Applications without relevant B2B technology, fintech, or financial services design work will likely be filtered out early.
Portfolio Presentation: A dedicated session where candidates present their portfolio, explaining their design process, rationale, and the impact of their work, particularly focusing on B2B and fintech examples.
Skills Assessment: A practical design challenge or case study may be given to evaluate the candidate's ability to translate complex concepts into visual assets under time constraints. This might involve designing a specific marketing collateral piece or refining existing assets.
Behavioral & Cultural Fit: Interviews to assess collaboration style, problem-solving approach, and alignment with Sarmad's values and mission, especially regarding working with emerging markets.
Final Interview: With a senior leader to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

Curate Strategically: Showcase 3-5 of your strongest projects that are directly relevant to B2B, fintech, financial services, or technology design. Prioritize projects demonstrating social media, sales decks, proposals, white papers, and reports.
Explain Your Process: For each project, clearly articulate the brief, your role, the challenges, your design process, the tools used, and the outcomes or impact. Use visuals to illustrate your thought process (e.g., sketches, wireframes, mood boards).
Highlight B2B & Fintech Relevance: Emphasize how your designs effectively communicate complex financial concepts to a senior B2B audience. Showcase your understanding of industry-specific visual language and trust-building elements.
Demonstrate Template/System Thinking: If you have examples of creating reusable templates or design systems, present them and explain the efficiency gains or brand consistency improvements they achieved.
Be Concise and Clear: Present your portfolio in a well-organized, visually appealing manner. Be prepared to answer questions about your design choices and problem-solving abilities.

Challenge Preparation:

Understand the Context: If given a design challenge, thoroughly read and understand the brief, paying close attention to the target audience (senior B2B), industry (fintech/financial services), and message.
Time Management: Allocate your time wisely between conceptualization, design execution, and refinement.
Articulate Your Strategy: Be ready to explain your design decisions, including typography, color palette, layout, and imagery choices, and how they align with the brand and objectives.
Focus on Clarity: For this role, the ability to simplify complex financial information visually is key. Ensure your challenge response prioritizes clarity and impact.

📝 Enhancement Note: The interview process will heavily scrutinize the portfolio for specific industry experience. Candidates should proactively demonstrate their understanding of B2B marketing challenges in the fintech space and their ability to create visually sophisticated assets for senior decision-makers.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential for professional graphic design, including Photoshop for image manipulation, Illustrator for vector graphics and logos, and InDesign for layout and print design (brochures, white papers, reports).
Figma: Crucial for collaborative design, prototyping, and building design systems/reusable components, especially for digital assets and website elements.
Canva: Useful for rapid creation of social media graphics, simpler marketing collateral, and potentially empowering non-designers within the marketing team with templated designs.
Microsoft PowerPoint: A core tool for creating sales decks and presentations, requiring strong layout and visual integration skills.

Analytics & Reporting:

While not a direct responsibility, an understanding of how design impacts engagement metrics (e.g., click-through rates on social media, conversion rates on landing pages) is beneficial. Familiarity with analytics platforms like Google Analytics or social media analytics dashboards may be a plus. CRM & Automation:
No direct CRM or automation tool requirements are specified for this design role, but awareness of how marketing assets are deployed through CRM or marketing automation platforms (e.g., HubSpot, Marketo) can inform design choices for campaign effectiveness.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable for this role. The ability to leverage Canva and PowerPoint effectively for B2B marketing materials is also a key requirement.

👥 Team Culture & Values

Operations Values:

Precision and Professionalism: Reflecting the nature of financial services, a high standard of accuracy, attention to detail, and professional presentation is expected in all visual outputs.
Clarity and Simplicity: A core value will be the ability to distill complex financial and technological information into easily understandable visual narratives, crucial for B2B decision-makers.
Innovation and Adaptability: Given the fintech focus and emerging markets strategy, a willingness to explore new design approaches and adapt to evolving trends and market needs is vital.
Collaboration and Communication: A strong emphasis on working effectively with cross-functional teams (content, product marketing, sales) to achieve shared goals.
Impact-Driven Design: Focusing on how design contributes to business objectives, such as lead generation, brand awareness, and stakeholder engagement.

Collaboration Style:

Cross-functional Integration: The designer will be expected to work closely with marketing and product teams, providing design expertise and translating their strategic goals into visual realities.
Feedback-Oriented: An open approach to receiving and giving constructive feedback is essential for iterative design processes and ensuring alignment.
Proactive Contribution: Encouraging the designer to proactively suggest visual improvements and innovative solutions rather than just executing directives.
Remote Teamwork: Leveraging digital collaboration tools to maintain strong working relationships and ensure seamless project execution despite geographical separation.

📝 Enhancement Note: The company's Saudi Arabian origin and focus on emerging markets might also imply a cultural value around building trust, long-term relationships, and a strong sense of purpose in their work.

⚡ Challenges & Growth Opportunities

Challenges:

Translating Complexity: The primary challenge will be consistently translating intricate financial and technological concepts into clear, compelling visual assets for a sophisticated B2B audience.
Brand Consistency Across Ventures: Maintaining a cohesive and distinct visual identity for both Sarmad and Thamar, ensuring each brand is effectively represented.
Remote Collaboration Dynamics: Navigating effective communication and collaboration within a fully remote team, potentially across different time zones.
Pace of Fintech Innovation: Keeping up with rapid advancements in the fintech industry and adapting design strategies to reflect these changes.

Learning & Development Opportunities:

Fintech Design Specialization: Becoming an expert in visual communication for the financial technology sector, a rapidly growing and evolving field.
Design System Development: Gaining experience in building and managing scalable design systems that drive efficiency and brand consistency across multiple platforms and ventures.
International Market Design: Developing a nuanced understanding of design preferences and communication strategies for emerging markets.
Cross-functional Skill Acquisition: Learning more about content strategy, product marketing, and sales enablement through close collaboration.

📝 Enhancement Note: Candidates should be prepared to discuss how they have overcome similar challenges in previous roles, particularly concerning complex subject matter and remote collaboration.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to visually explain a complex financial or technology concept. What was your process, and what was the outcome?" (Focus on process, clarity, and impact).
"How would you approach developing a visual identity or design system for a new fintech venture targeting emerging markets?" (Assess strategic thinking, market awareness, and system design).
"Walk us through your process for creating marketing assets for a B2B sales campaign, from brief to final delivery." (Evaluate workflow, collaboration, and efficiency). Company & Culture Questions:
"What interests you about Sarmad's mission to enable financial institutions in emerging markets?" (Gauge alignment with company purpose).
"How do you ensure brand consistency across different marketing channels and potentially different brands (like Sarmad and Thamar)?" (Assess understanding of brand management).
"Describe your experience working in a fully remote team environment." (Evaluate adaptability to remote work and collaboration tools). Portfolio Presentation Strategy:
Storytelling is Key: Frame your portfolio projects as stories – problem, solution, impact.
Highlight B2B & Fintech Relevance: When presenting, explicitly point out how your work addresses the needs of a B2B audience in the fintech space.
Showcase Process: Be ready to discuss your design process, including ideation, iteration, and stakeholder feedback.
Quantify Impact: If possible, provide metrics or qualitative feedback on how your designs contributed to campaign success or brand perception.
Prepare for Design Challenges: If a design challenge is part of the process, practice translating complex ideas quickly and clearly into visual concepts.

📝 Enhancement Note: Candidates should practice articulating their design decisions with a focus on business objectives and audience needs, especially for the B2B fintech context.

📌 Application Steps

To apply for this Brand and Marketing Designer position:

Submit your application through the provided link on Workable.
Tailor your Resume: Highlight your 5+ years of experience in B2B, fintech, or financial services design. Emphasize proficiency in Adobe Creative Suite, Figma, Canva, and PowerPoint, and any experience with design systems or reusable templates.
Curate Your Portfolio: Ensure your portfolio prominently features relevant B2B, fintech, or financial services projects, including social media graphics, sales decks, proposals, white papers, and reports. Clearly explain your design process and the impact of your work.
Prepare for a Presentation: Be ready to walk through your portfolio, discuss your design philosophy, and articulate how you translate complex financial concepts into clear visual assets.
Research Sarmad: Understand their mission, their ventures (Sarmad and Thamar), and their focus on emerging markets. Consider how your design skills can contribute to their strategic goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Brand and Marketing Designer