Brand and Marketing Designer

📍 Job Overview

Job Title: Brand and Marketing Designer

Company: Sarmad

Location: United Arab Emirates

Job Type: FULL_TIME

Category: Marketing Operations / Brand Design

Date Posted: June 15, 2026

Experience Level: Mid-Senior Level (5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-impact visual assets for Sarmad and Thamar across a spectrum of marketing and sales channels, ensuring brand consistency and clarity for B2B audiences.

• Develop and maintain reusable templates and visual systems to streamline content creation and uphold brand integrity.

• Translate complex financial and technology concepts into easily digestible visual narratives for senior stakeholders and clients.

• Collaborate closely with content and product marketing teams to enhance the effectiveness of marketing collateral and sales enablement materials.

• Drive brand recognition and market presence through compelling digital and print designs tailored for the fintech and financial services sectors.

📝 Enhancement Note: This role is positioned within the broader "Marketing Operations" or "Brand Design" category due to its focus on creating and managing visual assets that support GTM strategies, sales enablement, and overall brand consistency. The emphasis on B2B fintech design and translating complex concepts into visuals aligns it with operational aspects of marketing execution.

📈 Primary Responsibilities

• Design compelling marketing assets for Sarmad and Thamar, encompassing social media graphics (LinkedIn visuals, carousels, campaign assets), presentations, proposals, white papers, brochures, reports, website elements, and sales collateral.

• Create engaging visual content for leadership communications and brand storytelling initiatives.

• Develop and implement reusable design templates and visual systems to ensure brand consistency and efficiency across all marketing materials.

• Collaborate with content creators and product marketing specialists to effectively visualize intricate financial and technological information for senior B2B audiences.

• Support website design by creating icons, diagrams, and refining visual layouts to enhance user experience and brand perception.

• Manage and organize digital assets, ensuring they are readily accessible and adhere to brand guidelines.

• Stay updated on design trends and best practices within the fintech and financial services industries to ensure Sarmad's visual communications remain cutting-edge and competitive.

📝 Enhancement Note: The responsibilities listed are a direct expansion of the provided job description, focusing on the tactical execution of design tasks that support broader marketing and sales operations. Emphasis is placed on the B2B context and the translation of complex information, which are critical for success in this role within the fintech sector.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is often preferred for roles of this nature.

Experience: Minimum of 5 years of professional experience in brand design, marketing design, with a specific focus on B2B technology, fintech, or financial services.

Required Skills:

• Proven expertise in Brand Design and Marketing Design principles.

• Demonstrable experience in B2B Design, specifically within the Fintech or Financial Services sectors.

• High proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in Figma for collaborative design and prototyping.

• Familiarity with Canva for efficient template-based design creation.

• Strong command of PowerPoint for creating professional sales decks and presentations.

• Deep understanding of typography, visual hierarchy, spacing, and color theory to ensure brand consistency.

• Ability to create clear, impactful visual assets from complex technical and financial information.

• Experience in creating reusable templates and visual systems. Preferred Skills:

• Experience with motion graphics or basic animation for digital assets.

• Familiarity with UX/UI principles as they apply to website visuals and digital collateral.

• Knowledge of project management tools (e.g., Asana, Trello) for managing design tasks.

• Experience working in a remote, fast-paced startup or scale-up environment.

• Understanding of B2B marketing strategies and sales enablement needs.

📝 Enhancement Note: The "Required Skills" section is directly derived from the job description. The "Preferred Skills" are inferred based on the nature of the role, the industry (fintech, B2B), and common tools/practices in modern design and marketing operations, particularly in a remote setting.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5 years of relevant design work is mandatory.

• The portfolio must prominently feature examples of social media design, including LinkedIn visuals and campaign assets.

• Include a strong selection of designed presentations, sales decks, and proposals demonstrating an ability to convey complex information visually for B2B audiences.

• Showcase examples of brochures, one-pagers, white papers, and reports, highlighting the ability to structure and present long-form content effectively.

• Demonstrate proficiency in creating and utilizing reusable templates and visual systems for marketing and sales collateral.

• Evidence of design work specifically within the B2B technology, fintech, banking, investment, or financial services industries is critical. Process Documentation:

• Ability to document and articulate the design process, from concept to final asset creation, for the marketing team.

• Experience in developing and maintaining style guides or brand asset libraries to ensure consistent application of visual elements.

• Understanding of workflow management for design projects, including briefing, iteration, and final delivery.

📝 Enhancement Note: The portfolio requirements are detailed directly from the job description's stipulations. The "Process Documentation" section is an inference based on the responsibility to "Build reusable templates and visual systems for the marketing team," which necessitates a structured approach to design and asset management, crucial for marketing operations.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5+ years), the location (United Arab Emirates), and the specialized nature of fintech/B2B design, a competitive salary range is estimated. For a fully remote role based in the UAE, this could range from AED 15,000 to AED 25,000 per month, depending on experience and specific qualifications.

Benefits:

• Fully Remote Work Arrangement: Flexibility to work from anywhere within the United Arab Emirates.

• Competitive Salary: As outlined above, reflecting experience and specialized skills.

• Professional Development: Opportunities to enhance skills in fintech and B2B design.

• Impactful Work: Opportunity to contribute to a growing Saudi fintech group enabling financial institutions in emerging markets.

• Collaborative Environment: Work with dynamic content and product marketing teams.

Working Hours: Typically 40 hours per week, with flexibility inherent in a remote, full-time role. Specific working hours may align with the company's primary operational time zones (e.g., Gulf Standard Time - GST).

📝 Enhancement Note: Salary is estimated based on industry benchmarks for experienced designers in the UAE, remote work considerations, and the specialized fintech sector. Benefits are inferred from standard offerings for full-time, remote positions in tech-focused companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Financial Technology, enabling financial institutions in emerging markets.

Company Size: While not explicitly stated, Sarmad is described as a "Saudi fintech group building technology, platforms, and ventures," suggesting a scale beyond a small startup, likely in the medium-sized enterprise (SME) to large enterprise category. This implies a structured yet potentially agile operational environment.

Founded: The founding date is not provided, but the description of building "technology, platforms, and ventures" suggests a company focused on innovation and growth within the financial sector.

Team Structure:

• The Brand and Marketing Designer will likely be part of a broader Marketing team, potentially reporting to a Marketing Manager or Head of Marketing.

• Close collaboration is expected with Content Marketing specialists, Product Marketing managers, and potentially sales enablement teams.

• The role requires interaction with leadership to create high-level visuals for presentations and reports. Methodology:

• Data-driven design: Utilizing insights from marketing performance and audience engagement to inform visual asset creation.

• Collaborative workflow: Working closely with cross-functional teams to ensure design aligns with strategic objectives.

• Brand-centric approach: Prioritizing brand consistency and guidelines across all visual outputs.

• Efficiency focus: Building templates and systems to optimize the design process.

Company Website: https://sarmad.sa/

📝 Enhancement Note: Company size and founding date are inferred. The description of Sarmad as a "group building technology, platforms, and ventures" suggests a significant operational footprint and a focus on innovation. The team structure and methodology are standard inferences for a design role supporting marketing and sales operations within a fintech company.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Senior Level position, requiring 5+ years of specialized experience. It is a crucial individual contributor role focused on design execution and system creation within the marketing operations function.

Reporting Structure: The designer will likely report to a Marketing Lead or Manager, with direct collaboration across content, product marketing, and potentially sales teams.

Operations Impact: The Brand and Marketing Designer plays a vital role in shaping Sarmad and Thamar's brand perception. High-quality, consistent visual assets directly impact:

• Sales Enablement: Making sales pitches and proposals more persuasive and professional.

• Brand Recognition: Enhancing visibility and recall across digital channels.

• Market Credibility: Communicating complex financial concepts clearly, building trust with B2B clients.

• Marketing Campaign Effectiveness: Improving engagement rates on social media and other digital platforms.

Growth Opportunities:

• Specialization: Deepen expertise in fintech branding, B2B design, or specific areas like data visualization.

• Leadership: Potentially move into a Senior Designer role, mentoring junior designers, or leading design initiatives.

• Broader Operations: Transition into a Marketing Operations role focusing on process optimization, tool management, and campaign execution strategy.

• Cross-Functional Development: Gain exposure to product management, content strategy, and sales operations.

📝 Enhancement Note: The career level and reporting structure are standard for a role with 5+ years of experience. The "Operations Impact" section highlights how design directly supports GTM strategies, a key aspect of operations. Growth opportunities are inferred based on typical career paths for designers in tech/fintech companies.

🌐 Work Environment

Office Type: Fully Remote. This means the work environment is home-based, requiring self-discipline, effective time management, and strong communication skills.

Office Location(s): United Arab Emirates. While remote, candidates are expected to reside in the UAE, potentially for legal, tax, or future in-person collaboration purposes.

Workspace Context:

• Digital Collaboration: Heavy reliance on digital communication tools (e.g., Slack, Teams, Zoom) and collaborative design platforms (e.g., Figma).

• Technology Stack: Access to and proficiency in a suite of design and productivity tools is essential.

• Team Interaction: Regular virtual meetings and check-ins with the marketing team and other stakeholders to maintain alignment and foster a sense of team cohesion despite the remote setup.

• Autonomy: A high degree of autonomy in managing workload and design execution.

Work Schedule: Standard full-time hours (approx. 40 hours/week). Remote work often offers some flexibility in daily scheduling, provided core collaboration hours and project deadlines are met. This allows for efficient planning around design tasks and virtual meetings.

📝 Enhancement Note: The work environment description is tailored to a "Fully Remote" role within the UAE, emphasizing the digital nature of collaboration and the need for self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and B2B fintech design relevance.

• Portfolio Presentation: A virtual session where the candidate presents their portfolio, discussing selected projects, design process, and rationale. Emphasis will be on B2B, fintech, and ability to translate complex concepts.

• Skills Assessment/Challenge: A practical design exercise or case study, likely focused on creating a specific asset (e.g., a social media campaign visual, a slide for a sales deck) based on a prompt, testing design skills, speed, and understanding of brand/audience.

• Cultural Fit Interview: Discussion with hiring managers and team members to assess collaboration style, problem-solving approach, and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select projects that most directly showcase your B2B, fintech, or financial services design experience. Highlight social media, presentations, proposals, and long-form assets.

• Tell the Story: For each project, explain the brief, your role, the design process, challenges faced, and the results or impact achieved. Focus on how you translated complex messages into effective visuals.

• Demonstrate System Thinking: Include examples of template creation or visual system design if possible.

• Highlight Tool Proficiency: Be ready to discuss your use of Adobe Creative Suite, Figma, Canva, and PowerPoint and how they were leveraged in your projects.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge, paying close attention to the target audience (senior B2B), industry (fintech/financial services), and brand guidelines.

• Time Management: Practice completing design tasks within a set timeframe.

• Focus on Clarity & Impact: Prioritize clear communication of complex ideas and a strong visual impact aligned with B2B marketing objectives.

• Brand Consistency: Demonstrate an understanding of and ability to maintain brand consistency, even under pressure.

📝 Enhancement Note: This section provides actionable advice for preparing for the interview and portfolio review, specifically tailored to the requirements and industry context of this role. The emphasis on B2B fintech and complex concept visualization is highlighted.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, photo editing, and layout creation (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative design, UI/UX prototyping, and efficient template building.

• Canva: Useful for rapid creation of social media assets and leveraging pre-designed templates, particularly for marketing campaigns.

• Microsoft PowerPoint: Key for creating sophisticated sales decks, proposals, and presentations for a B2B audience.

Analytics & Reporting:

• While not directly a design tool, understanding how design impacts engagement metrics (e.g., social media analytics, website traffic) is beneficial. Proficiency in interpreting basic analytics dashboards to inform design choices is an advantage. CRM & Automation:

• Familiarity with how design assets are used within CRM systems or marketing automation platforms (e.g., for email campaigns) is a plus but not explicitly required.

📝 Enhancement Note: The tools listed are directly extracted from the job description. This section highlights the core software required for the role, emphasizing their application in B2B marketing and sales asset creation.

👥 Team Culture & Values

Operations Values:

• Clarity and Precision: A commitment to translating complex information into clear, understandable visuals, reflecting the precision required in financial services.

• Brand Integrity: Upholding brand consistency and quality across all touchpoints, ensuring a professional and trustworthy image.

• Efficiency and Scalability: Developing reusable assets and systems that streamline marketing efforts and support growth.

• Collaboration and Communication: Working effectively with cross-functional teams to achieve shared goals and ensure design aligns with strategic objectives.

• Innovation: Contributing creative solutions that enhance marketing effectiveness and brand perception in a dynamic fintech landscape.

Collaboration Style:

• Cross-functional Integration: Actively engaging with content writers, product marketers, and sales teams to understand their needs and deliver tailored visual solutions.

• Feedback-driven Improvement: Open to constructive criticism and iterative design processes to refine assets.

• Proactive Communication: Maintaining clear and consistent communication, especially in a remote setting, to keep stakeholders informed of progress and potential roadblocks.

📝 Enhancement Note: These inferred values and collaboration styles are typical for design and marketing roles within a growth-oriented fintech company that emphasizes professionalism and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be consistently converting intricate financial and technological concepts into visually appealing and easily understandable assets for a sophisticated B2B audience.

• Brand Consistency Across Ventures: Maintaining a cohesive brand identity across both Sarmad and Thamar, potentially with distinct sub-brands or offerings.

• Remote Collaboration: Ensuring effective communication and collaboration with distributed teams, managing feedback loops efficiently.

• Pace of Innovation: Keeping up with rapid changes in fintech, design trends, and marketing strategies to ensure assets remain relevant and impactful.

Learning & Development Opportunities:

• Fintech Design Specialization: Deepen expertise in the unique design challenges and best practices within the fintech and financial services sectors.

• Advanced Tool Proficiency: Master advanced features of Figma and other design tools to enhance workflow and output quality.

• Data Visualization Skills: Develop stronger skills in data visualization to better communicate complex financial data.

• Exposure to GTM Strategy: Gain a deeper understanding of Go-To-Market strategies and how design contributes to their success.

📝 Enhancement Note: Challenges are identified based on the core responsibilities and industry context. Growth opportunities focus on skill enhancement and career progression within the specialized domain of fintech design and marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a social media campaign for a B2B fintech product. How would you ensure brand consistency across multiple assets?" (Focus on process, brand, and B2B context)

• "How do you approach translating complex financial data or technology concepts into clear visual assets for a senior audience? Can you provide an example from your portfolio?" (Focus on core skill and portfolio evidence)

• "Imagine we need to create a 20-slide sales deck for a new venture capital pitch. What are the key considerations you'd focus on in your design approach?" (Focus on sales enablement and strategic design) Company & Culture Questions:

• "What interests you about Sarmad and our mission to enable financial institutions in emerging markets?" (Demonstrate research and alignment)

• "How do you prefer to collaborate with content and product marketing teams, especially in a remote environment?" (Assess collaboration style and remote readiness)

• "How do you stay updated on design trends, particularly within the fintech and financial services industries?" (Showcase continuous learning and industry awareness) Portfolio Presentation Strategy:

• Structure Your Narrative: Organize your presentation logically, perhaps by project type (e.g., social media, sales collateral) or by theme (e.g., B2B fintech focus).

• Highlight B2B & Fintech Relevance: For each project, explicitly state the industry, target audience, and any specific challenges related to B2B or fintech communication.

• Explain Your 'Why': Don't just show the final design; explain the strategic thinking, problem-solving, and design choices that led to it.

• Showcase Template/System Design: If you have examples of reusable templates or visual systems, dedicate time to explaining their benefits and how they streamline operations.

• Be Prepared for Q&A: Anticipate questions about your tools, process, and how you handle feedback.

📝 Enhancement Note: These interview questions and preparation strategies are designed to help candidates anticipate what Sarmad might be looking for, focusing on the specific requirements of a Brand and Marketing Designer in the B2B fintech space.

📌 Application Steps

To apply for this Brand and Marketing Designer position:

• Submit your application through the provided Workable link.

• Tailor Your Resume: Highlight your 5+ years of experience in B2B, fintech, and financial services design. Use keywords from the job description such as "Brand Design," "Marketing Design," "Sales Decks," "White Papers," and specific tool proficiencies (Adobe Creative Suite, Figma, Canva, PowerPoint).

• Curate Your Portfolio: Ensure your portfolio prominently features social media designs, presentations, proposals, and long-form assets relevant to B2B technology or financial services. Be ready to articulate your design process and impact.

• Prepare Your Narrative: Practice explaining your portfolio projects, focusing on how you translated complex concepts into clear visuals and maintained brand consistency for B2B audiences.

• Research Sarmad: Understand Sarmad's mission, its ventures (Sarmad and Thamar), and the fintech industry in emerging markets to tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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