Brand and Marketing Designer at Sarmad

📍 Job Overview

Job Title: Brand and Marketing Designer

Company: Sarmad

Location: Spain

Job Type: FULL_TIME

Category: Marketing Design / Brand Design

Date Posted: 2026-06-15

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

Design and execute compelling visual assets for Sarmad and Thamar's brand and marketing initiatives, focusing on B2B financial technology communications.
Develop a cohesive visual identity across diverse platforms including social media, sales collateral, and long-form content.
Translate complex financial and technological concepts into clear, engaging visuals for senior B2B audiences.
Establish and maintain reusable templates and visual systems to ensure brand consistency and streamline marketing efforts.
Collaborate closely with content and product marketing teams to enhance messaging through impactful design.

📝 Enhancement Note: This role is specifically tailored for a designer with deep experience in the B2B financial technology (Fintech) or financial services sector. The emphasis on translating complex concepts into clear visuals for senior audiences indicates a need for strategic design thinking beyond just aesthetic execution.

📈 Primary Responsibilities

Create visually polished marketing assets for Sarmad and Thamar across digital, sales, and brand channels.
Design engaging LinkedIn visuals, including carousels, campaign assets, and leadership content.
Develop professional sales decks, proposals, brochures, one-pagers, white papers, and reports.
Support website design with compelling visuals, icons, diagrams, and effective visual layouts.
Build and manage a library of reusable templates and visual systems to empower the marketing team.
Partner with content and product marketing to transform intricate messages into easily digestible and impactful visual assets.
Ensure all designs adhere to brand guidelines and maintain a high level of quality and consistency.
Contribute to the evolution of the brand's visual language through innovative design solutions.

📝 Enhancement Note: The responsibilities highlight a need for end-to-end design ownership, from initial concept to final asset delivery. The requirement to build "reusable templates and visual systems" suggests a focus on scalability and operational efficiency within the marketing function, a key aspect of revenue operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of experience.

Experience: 5+ years of progressive experience in brand design, marketing design, with a strong emphasis on B2B, Fintech, financial services, or technology design.

Required Skills:

Proven ability to design marketing assets for digital, sales, and brand channels.
Expertise in creating social media visuals, presentations, brochures, proposals, and long-form content.
Strong command of Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Proficiency in Figma for collaborative design and prototyping.
Skill in using Canva for quick asset creation and template development.
Advanced proficiency in PowerPoint for creating sophisticated sales decks and presentations.
Deep understanding of typography, visual hierarchy, spacing, and brand consistency principles.
Ability to translate complex financial and technology concepts into clear visual designs for senior B2B audiences. Preferred Skills:
Experience with animation or motion graphics for digital assets.
Familiarity with UX/UI principles for website visual design.
Knowledge of data visualization techniques for reports and white papers.
Experience working in a fast-paced, startup, or scale-up environment.
Understanding of go-to-market (GTM) strategies and how design supports sales enablement.

📝 Enhancement Note: The explicit exclusion of applications without relevant B2B technology, fintech, banking, investment, or financial services design work underscores the niche nature of this role. Candidates must be able to demonstrate tangible experience and a portfolio that directly addresses these sectors.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A strong, curated portfolio showcasing a minimum of 5 years of relevant design work.
Specific examples of social media design (e.g., LinkedIn visuals, carousels).
Demonstrations of presentation design for sales decks, proposals, and investor materials.
Samples of brochure design, one-pagers, white papers, and comprehensive reports.
Long-form asset examples that illustrate the ability to convey complex information visually.
Projects that highlight experience within the B2B, technology, fintech, or financial services sectors. Process Documentation:
Showcase a systematic approach to design projects, from brief to final delivery.
Demonstrate how design processes were integrated with marketing and sales workflows.
Provide examples of how reusable templates and visual systems were developed and implemented.
Illustrate the process of collaborating with content and product marketing teams.

📝 Enhancement Note: The portfolio is the primary evaluation tool for this role. Candidates should ensure it is well-organized, highlights relevant industry experience, and clearly demonstrates the ability to translate complex financial concepts into compelling visual narratives for a B2B audience.

💵 Compensation & Benefits

Salary Range:

Given the location in Spain and the 5-10 years of experience requirement, a competitive salary range for a Brand and Marketing Designer in the Fintech/Financial Services sector in Spain would typically fall between €45,000 - €65,000 annually. This range is an estimate and can vary based on specific experience, portfolio strength, and negotiation.

Benefits:

Fully Remote Work: Enjoy the flexibility and autonomy of working from anywhere within Spain.
Competitive Salary: A compensation package commensurate with experience and industry standards.
Professional Development: Opportunities for continuous learning and skill enhancement in the dynamic Fintech sector.
Creative Freedom: A role that encourages innovation and allows for significant creative input.
Impactful Work: Contribute to the growth of a leading Fintech group in emerging markets. Working Hours:
Standard: Approximately 40 hours per week.
Flexibility: As a remote role, there may be flexibility in daily scheduling, though core collaboration hours will likely be established to align with team needs and stakeholders in various time zones.

📝 Enhancement Note: The salary estimate is based on typical market rates for experienced designers in Spain, adjusted for the specialized Fintech industry and the fully remote nature of the role. Benefits are inferred from standard offerings for remote, full-time positions in tech-focused companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, Financial Services, Technology. Sarmad is a Saudi fintech group focused on building technology, platforms, and ventures for the financial sector, particularly in emerging markets. This positions them at the intersection of finance and technology, demanding a sophisticated and forward-thinking approach.

Company Size: While not explicitly stated, Sarmad operates as a "group" with "platforms and ventures," suggesting a medium to large-sized organization with distinct business units like Thamar. This implies a structured environment with potential for cross-functional collaboration.

Founded: Founded in Saudi Arabia, Sarmad's focus on emerging markets indicates a strategic global perspective and a drive for innovation within the financial sector.

Team Structure:

The Brand and Marketing Designer will likely be part of a broader marketing or GTM (Go-To-Market) team.
This team will collaborate closely with content creators, product marketers, sales teams, and potentially leadership.
Reporting will likely be to a Marketing Manager, Head of Marketing, or a similar leadership role within the GTM function. Methodology:
Data-Driven Design: Emphasis on creating visuals that support clear communication of complex financial data and technology solutions.
Collaborative Approach: Working closely with various departments to ensure design aligns with strategic objectives.
Efficiency and Scalability: Building templates and systems to optimize marketing workflows.
Brand Consistency: Maintaining a strong, unified visual identity across all touchpoints.

Company Website: sarmad.sa

📝 Enhancement Note: Sarmad's focus on "enabling financial institutions in emerging markets" suggests a mission-driven culture that values innovation, problem-solving, and a deep understanding of diverse market needs. This will likely translate into a design culture that prioritizes clarity, impact, and strategic communication.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level individual contributor designer. It requires a high degree of autonomy and expertise, moving beyond basic graphic design to strategic visual communication within a specialized industry.

Reporting Structure: The Designer will report to a marketing or GTM lead, working collaboratively with content and product marketing teams. This structure emphasizes integration with broader business objectives.

Operations Impact: The designer's work directly impacts Sarmad's brand perception, sales enablement, and overall communication effectiveness. By translating complex financial concepts into clear visuals, they play a critical role in educating potential clients, investors, and partners, thereby contributing to revenue generation and market penetration.

Growth Opportunities:

Specialization: Deepen expertise in Fintech and financial services design, becoming a go-to specialist.
Leadership: Transition into a Lead Designer or Art Director role, managing design projects and potentially a small team.
Cross-Functional Roles: Leverage design skills in Product Marketing or GTM strategy roles.
Process Improvement: Drive the development and refinement of design workflows and asset management systems.

📝 Enhancement Note: The growth potential in this role is tied to the candidate's ability to not only execute design tasks but also to contribute strategically to brand development and marketing effectiveness within the Fintech space.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility and autonomy for the employee.

Office Location(s): Spain. While the role is remote, candidates must be legally based in Spain.

Workspace Context:

Home Office Setup: Employees are expected to manage their own workspace, ensuring a productive and professional remote environment.
Digital Collaboration: The primary mode of interaction will be through digital tools, requiring strong communication skills and comfort with virtual collaboration platforms.
Asynchronous Work: Given the remote nature and potential for international teams, proficiency in asynchronous communication and project management is beneficial.
Access to Tools: The company will provide access to necessary software licenses and collaboration tools. Work Schedule:
Core working hours will likely be established to facilitate team collaboration, typically aligning with European business hours.
Flexibility is generally offered within a remote setup, allowing for work-life balance, provided deadlines and project milestones are met.

📝 Enhancement Note: The fully remote setup in Spain requires candidates to be self-motivated, disciplined, and adept at managing their time and communication effectively without direct in-person supervision.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio to assess experience and alignment with B2B Fintech design requirements.
Portfolio Presentation & Technical Interview: A session where the candidate presents their portfolio, discusses key projects, and answers technical questions related to design principles, software proficiency, and industry experience.
Case Study/Design Challenge: Candidates may be asked to complete a small design task or a more involved case study to assess their problem-solving skills, design thinking, and ability to translate complex briefs into visual solutions.
Cultural Fit & Team Interview: Discussions with potential team members and hiring managers to evaluate communication style, collaborative approach, and alignment with company values.
Final Interview: May involve senior leadership to discuss strategic vision and long-term fit.

Portfolio Review Tips:

Curate Strategically: Highlight projects most relevant to B2B Fintech, financial services, or technology design. Prioritize quality over quantity.
Showcase Process: For key projects, briefly explain the problem, your approach, the solutions, and the impact. This demonstrates your strategic thinking.
Tailor to the Role: Explicitly point out examples that match the requirements: social media, sales decks, white papers, complex concept visualization.
Quantify Impact: If possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., engagement rates, conversion improvements).
Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

Understand the Brief: Carefully analyze any design challenge, identifying the core objective and target audience.
Think Visually: Focus on how you would translate complex financial/tech concepts into clear, impactful visuals.
Demonstrate Process: Be prepared to explain your thought process, even for a small task.
Time Management: Practice completing design tasks within a given timeframe.

📝 Enhancement Note: The emphasis on B2B Fintech and translating complex concepts means interviewers will be looking for strategic design thinking, not just aesthetic execution. A portfolio that clearly articulates the "why" behind design choices will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential for professional graphic design (Photoshop, Illustrator, InDesign).
Figma: Critical for collaborative design, prototyping, and building design systems.
Canva: Useful for quick asset creation, social media graphics, and potentially for empowering non-designers with templates.
PowerPoint: Key for creating sophisticated sales decks, proposals, and presentations for senior B2B audiences.

Analytics & Reporting:

While not a direct responsibility, understanding how design impacts engagement metrics (e.g., social media engagement, website click-through rates) is beneficial. Familiarity with basic analytics dashboards (e.g., Google Analytics, social media platform insights) can help inform design decisions for assets that drive traffic or conversions. CRM & Automation:
No direct CRM or automation tools are listed as primary requirements for the designer, but understanding how marketing assets are deployed through CRM or marketing automation platforms (e.g., for email campaigns) can provide valuable context.

📝 Enhancement Note: Proficiency across Adobe CC, Figma, and PowerPoint is non-negotiable. Canva proficiency indicates a need for versatility and efficiency in asset creation.

👥 Team Culture & Values

Operations Values:

Clarity & Precision: A commitment to making complex financial and technological information easily understandable through design.
Brand Integrity: Maintaining a consistent and professional brand image across all visual communications.
Collaboration: Working effectively with marketing, content, and product teams to achieve shared goals.
Innovation: Continuously seeking new and effective ways to communicate through visual design in the Fintech space.
Efficiency: Developing scalable design solutions and reusable assets that streamline marketing operations.

Collaboration Style:

Cross-Functional Partnership: Engaging actively with content creators to ensure visual assets align with messaging, and with product marketing to understand market positioning.
Feedback Integration: Openness to receiving and incorporating feedback from stakeholders to refine designs.
Proactive Communication: Maintaining clear and timely communication, especially in a remote environment, to keep projects on track.
Shared Ownership: Contributing to the overall success of marketing campaigns through strong visual execution.

📝 Enhancement Note: The company's focus on emerging markets and financial technology suggests a culture that values problem-solving, adaptability, and a strong sense of purpose. The design role will be expected to embody these traits by creating communications that are both effective and impactful.

⚡ Challenges & Growth Opportunities

Challenges:

Translating Complexity: The primary challenge will be translating intricate financial concepts and technical details into visually simple and compelling assets for a senior B2B audience.
Brand Consistency Across Ventures: Ensuring a unified brand identity across both Sarmad and Thamar, while potentially maintaining distinct nuances for each.
Remote Collaboration: Effectively collaborating and communicating design needs and progress in a fully remote setting.
Pacing in a Fast-Moving Industry: Keeping up with the rapid pace of change in both Fintech and design trends.

Learning & Development Opportunities:

Fintech Industry Expertise: Gaining deep insights into the financial technology sector and its unique communication needs.
Advanced Design Techniques: Opportunities to hone skills in areas like data visualization, motion graphics, or interactive design.
Brand System Development: Leading the creation and evolution of comprehensive brand guidelines and asset libraries.
Strategic Marketing Partnership: Developing a stronger understanding of GTM strategies and how design directly supports sales enablement and revenue growth.

📝 Enhancement Note: The challenges are directly linked to the specialized nature of the role. Overcoming them will require strong analytical and communication skills alongside design talent, offering significant opportunities for professional growth.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to translate a complex financial or technical concept into a visual asset. What was your process, and what was the outcome?" (Focus on your problem-solving approach and ability to simplify.)
"How would you approach designing a sales deck for a new Fintech platform targeting institutional investors?" (Demonstrate understanding of audience, key messaging, and visual hierarchy for B2B sales.)
"Walk us through your process for creating reusable templates and visual systems for a marketing team." (Highlight efficiency, scalability, and brand consistency.) Company & Culture Questions:
"What interests you about Sarmad's mission to enable financial institutions in emerging markets?" (Show you've researched the company and understand its strategic goals.)
"How do you ensure brand consistency across different platforms and for different company ventures like Sarmad and Thamar?" (Address your understanding of brand management.)
"How do you prefer to collaborate with content and product marketing teams in a remote setting?" (Demonstrate your communication and teamwork skills.) Portfolio Presentation Strategy:
Structure: Organize your presentation logically, perhaps by project type or by demonstrating how you meet Sarmad's specific needs (e.g., social media, sales decks, long-form).
Storytelling: For 2-3 key projects, tell a story: the challenge, your creative process, the solution, and the impact.
Highlight Relevance: Explicitly connect your work to the requirements of the Brand and Marketing Designer role, especially the B2B Fintech context.
Technical Proficiency: Be ready to discuss the tools and techniques you used and why.
Conciseness: Keep your presentation focused and within the allotted time, respecting the interviewer's schedule.

📝 Enhancement Note: Be prepared to articulate not just what you designed, but why you designed it that way, and how your design decisions supported business objectives. The emphasis on B2B and complex concepts means your strategic thinking will be as important as your aesthetic skills.

📌 Application Steps

To apply for this operations-adjacent design position:

Submit your application through the provided link on Workable.
Portfolio Customization: Ensure your portfolio prominently features B2B technology, fintech, banking, investment, or financial services design work. Tailor your presentation to highlight social media visuals, sales decks, proposals, white papers, and reports.
Resume Optimization: Update your resume to emphasize your 5+ years of experience in brand and marketing design within the specified industries. Use keywords such as "Fintech Design," "B2B Marketing," "Sales Enablement," "Adobe Creative Suite," "Figma," and "PowerPoint."
Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process for complex financial concepts and demonstrating how your work drives business objectives. Be ready to discuss your experience with creating reusable templates and visual systems.
Company Research: Familiarize yourself with Sarmad's mission, its ventures (Sarmad and Thamar), and the broader Fintech landscape in emerging markets. Understand how design supports their go-to-market strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Brand and Marketing Designer