Senior UX/UI Designer - Travel
π Job Overview
Job Title: Senior UX/UI Designer - Travel
Company: RoomStay
Location: Australia (Remote)
Job Type: Full-Time
Category: UX/UI Design, Product Design, Travel Technology
Date Posted: April 15, 2026
Experience Level: Mid-Senior Level (5-10 years)
Remote Status: Fully Remote
π Role Summary
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Drive user experience strategy and execution for critical booking engine UI elements, focusing on optimizing guest-facing flows for maximum conversion.
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Develop and maintain a scalable design system and component library across web and mobile breakpoints, ensuring consistency and efficiency.
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Collaborate intimately with product and engineering teams to translate complex requirements into intuitive and visually compelling user interfaces.
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Lead rapid prototyping and A/B test design initiatives, leveraging data-driven insights to continuously improve product performance and user satisfaction within the travel tech domain.
π Enhancement Note: This role is specifically tailored for a Senior UX/UI Designer with deep expertise in the accommodation or travel booking sector. The emphasis on "friction" and direct comparison with platforms like Booking.com indicates a strong focus on competitive user journey optimization and conversion rate improvement. The "not a generalist" and "lives and breathes the accommodation booking journey" phrasing highlights the need for domain-specific experience, not just general design skills.
π Primary Responsibilities
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Design and iterate on the booking engine UI, including room selection, rate comparison, and checkout processes, with a primary objective of increasing conversion rates.
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Develop intuitive and efficient interfaces for property management tools, encompassing rate and availability controls, analytics, and reporting dashboards for B2B SaaS users.
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Contribute significantly to the Roomstay design system, building and maintaining a scalable component library that supports both web and mobile platforms.
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Execute rapid prototyping for new features and experiments, preparing designs for A/B testing to validate hypotheses and drive product-led growth.
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Collaborate closely with Product Managers and Engineering teams, providing clear design rationale, participating in flow architecture discussions, and ensuring seamless dev handoffs.
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Conduct user research and analysis to identify friction points in the traveler's booking journey and translate these insights into actionable design solutions.
π Enhancement Note: The responsibilities clearly delineate between consumer-facing (booking engine) and B2B SaaS (property management tools) design, requiring a versatile designer. The focus on "conversion-led product initiatives" and "A/B test design" underscores the data-driven, results-oriented nature of this role, common in modern Product Operations and Growth teams.
π Skills & Qualifications
Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction, or a related field is often preferred for senior roles. Equivalent practical experience will be strongly considered.
Experience: 5-10 years of professional experience in UX/UI design, with a significant portion dedicated to the travel or accommodation technology sector.
Required Skills:
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Accommodation or Travel Tech Background: Proven experience designing for hotel, OTA, short-stay, or similar travel booking products.
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Pixel-Perfect UI Execution: Demonstrated ability to produce meticulously crafted, high-fidelity designs with a strong aesthetic sensibility and attention to detail.
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Modern Design Sensibility: Up-to-date knowledge of current product design trends, including motion design, micro-interactions, advanced typography, and layout techniques.
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Strong UX Reasoning: Ability to contribute to user flow architecture, articulate design decisions with clear rationale, and ask pertinent clarifying questions.
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Brief-Driven & Self-Directed: Capacity to independently interpret briefs, manage workload, identify blockers, and deliver high-quality work with minimal supervision.
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Figma Proficiency: Advanced skills in Figma, including mastery of auto-layout, variables, components, and prototyping for efficient design and developer handoff.
Preferred Skills:
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Experience with booking engine, Property Management Systems (PMS), or Channel Manager products (e.g., Siteminder, Opera, MEWS).
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Understanding of Conversion Rate Optimization (CRO) principles and A/B testing methodologies in e-commerce or booking environments.
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Basic front-end development awareness (HTML/CSS) to effectively assess buildability.
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Experience designing for both B2B SaaS dashboards and consumer-facing applications.
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Proficiency in motion and animation design for UI feedback and micro-interactions.
π Enhancement Note: The "Must-haves" are extremely specific and critical. A candidate without direct experience in accommodation or travel booking will likely not be considered, regardless of general design skill. The emphasis on Figma's advanced features and a modern aesthetic positions this as a role for a designer who stays current with industry tools and trends.
π Process & Systems Portfolio Requirements
Portfolio Essentials:
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Travel/Accommodation Case Studies: Showcase at least one detailed case study from the travel or accommodation booking domain, illustrating your design process from problem identification to solution.
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Conversion-Focused Examples: Highlight projects where your design interventions led to measurable improvements in conversion rates, user engagement, or task completion.
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Design System Contributions: Include examples of your work on design systems, component libraries, or style guides, demonstrating your ability to create scalable and consistent design elements.
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Figma File Quality: Be prepared to discuss the structure and organization of your Figma files, showcasing proficiency in auto-layout, components, and variables.
Process Documentation:
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User Flow Architecture: Present examples of user flow diagrams or wireframes that demonstrate your strategic thinking in structuring complex booking journeys.
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Prototyping & Experimentation: Detail your process for creating interactive prototypes for user testing or A/B testing, including how you approach design for experiments.
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Design Handoff: Be ready to explain your process for handing off designs to developers, ensuring clarity and efficiency for implementation.
π Enhancement Note: The application explicitly requests work from the travel or accommodation space. For candidates without direct portfolio pieces, a narrative explaining their relevant experience is crucial. The emphasis on "Case studies over static screens" signifies a preference for process-driven work that demonstrates problem-solving and impact.
π΅ Compensation & Benefits
Salary Range:
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Estimated Range for Senior UX/UI Designer in Australia (Remote): AUD $120,000 - $170,000 per annum.
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Rationale: This estimate is based on industry benchmarks for senior-level UX/UI Designers in Australia, considering the cost of living and the specialized nature of travel tech. Remote roles often command competitive salaries to attract talent globally, with a slight premium for specialized domain experience. This range accounts for the 5-10 years of experience required and the "senior" designation.
Benefits:
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Remote-First Work Environment: Fully remote position, offering flexibility and work-life balance.
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Flexible Working Hours: Ability to adapt working hours to suit personal needs, with an expectation of overlap with APAC and EMEA time zones.
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Direct Collaboration: Opportunity to work directly with senior product and engineering teams, fostering rapid feedback loops and learning.
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Impactful Role: Chance to significantly influence the core booking experience and product strategy of a growing travel tech company.
Working Hours: Approximately 40 hours per week, with flexibility in scheduling to accommodate different time zones, particularly within APAC and EMEA.
π Enhancement Note: The salary range is an estimation based on typical senior UX/UI designer compensation in Australia. Actual compensation may vary based on the candidate's specific experience, skills, and negotiation. The benefits highlight flexibility and autonomy, key attractors for remote, senior-level talent.
π― Team & Company Context
π’ Company Culture
Industry: Technology, Travel & Hospitality, SaaS
Company Size: Likely Small to Medium-sized (Based on hiring a single senior role and direct team interaction emphasis). This suggests a dynamic, agile environment where individual contributions have a significant impact.
Founded: Not specified, but the focus on modern design and rapid iteration implies a relatively modern or forward-thinking company culture.
Team Structure:
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Lean & Agile: The description "We're a senior team that moves fast. There are no layers you'll work directly with product and engineering" suggests a flat hierarchy and a highly collaborative, cross-functional structure.
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Specialization: While the team is senior, there's likely specialization within product, engineering, and design, with this role being the dedicated senior UX/UI expert for the travel booking domain.
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Cross-Functional Collaboration: Design, Product, and Engineering work in very close proximity, with short feedback loops and clear briefs, indicating a highly integrated workflow.
Methodology:
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Agile Development: Implied by "moves fast" and "short feedback loops."
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Data-Driven Design: Emphasis on "conversion-led product initiatives" and "A/B test design" points to a strong reliance on data for design decisions.
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User-Centricity: The core of the role is understanding and optimizing the "accommodation booking journey" and "friction for a traveller."
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Quality & Efficiency: "We care about quality and turnaround, not hours logged" highlights a results-oriented culture that values both excellent design and efficient execution.
Company Website: https://roomstay.io (derived from domain)
π Enhancement Note: The "senior team" and "no layers" description points to a startup or scale-up environment. This means designers are expected to be highly autonomous, proactive, and comfortable with ambiguity, while also having direct access to decision-makers.
π Career & Growth Analysis
Operations Career Level: This is a Senior individual contributor role within the Product Design function, with significant autonomy and responsibility. It's a key position for driving product growth and user experience in a specialized niche.
Reporting Structure: Likely reports to a Head of Product, Head of Design, or potentially a CEO/Founder in a smaller organization. The emphasis is on direct collaboration with Product and Engineering, rather than a heavily layered design management structure.
Operations Impact: The role has a direct and measurable impact on revenue through conversion rate optimization of the booking engine. It also influences product strategy by identifying user friction and proposing data-backed design solutions. The design system work ensures scalability and efficiency across the platform, impacting both user experience and development velocity.
Growth Opportunities:
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Leadership in UX/UI: Potential to become the design lead or subject matter expert for the travel booking domain within RoomStay.
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Product Strategy Influence: As a senior member of a lean team, opportunities to influence broader product strategy and roadmap decisions based on user insights.
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Skill Development: Deepen expertise in conversion optimization, A/B testing, and B2B SaaS design within the unique context of travel tech.
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Company Growth: Grow with the company, potentially taking on more responsibilities as RoomStay scales.
π Enhancement Note: While this is a UX/UI role, its focus on conversion and product strategy aligns with the broader goals of Revenue Operations and Go-To-Market operations by directly contributing to top-line growth through enhanced user journeys and product effectiveness.
π Work Environment
Office Type: Remote-first, meaning there is no central physical office for employees.
Office Location(s): Primarily operating across APAC and EMEA time zones. This implies a distributed global team.
Workspace Context:
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Digital Collaboration: The primary workspace is digital, relying heavily on collaboration tools (e.g., Figma, Slack, video conferencing) for communication and design work.
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Asynchronous & Synchronous Work: While flexible hours are offered, some overlap is expected, facilitating both asynchronous work and real-time collaboration sessions.
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Focus on Autonomy: The remote-first, flexible nature suggests an environment that trusts employees to manage their time and workspace effectively to deliver results.
Work Schedule: Flexible hours are a key benefit, allowing designers to structure their workday around personal needs while ensuring sufficient overlap with key team members in APAC and EMEA for collaborative sessions and critical feedback.
π Enhancement Note: The remote-first, flexible hours, and cross-timezone operation require excellent self-management, communication skills, and a proactive approach to collaboration. Candidates should be comfortable working independently and leveraging digital tools to stay connected and productive.
π Application & Portfolio Review Process
Interview Process:
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Initial Screening (Application Review): Focus on the portfolio, specifically looking for travel/accommodation sector experience and case studies demonstrating impact.
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Short Call: A brief introductory call with a hiring manager or team member to assess initial fit and discuss experience.
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Design Challenge/Portfolio Deep Dive: A more in-depth session, potentially involving a presentation of portfolio case studies, discussion of design decisions, and possibly a small, focused design exercise related to travel booking flows.
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Cross-Functional Interviews: Interviews with Product and Engineering team members to assess collaboration style, technical understanding, and alignment with team dynamics.
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Final Interview: Potentially with a founder or senior leader to discuss broader company fit and strategic alignment.
Portfolio Review Tips:
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Prioritize Travel/Accommodation Work: If direct work isn't available, clearly articulate transferable learnings from other e-commerce or booking-related projects. Focus on the why behind design decisions and the resulting impact.
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Showcase Process Over Pixels: Emphasize your problem-solving approach, user research, ideation, iteration, and how you measured success. Use case studies to tell a story.
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Highlight Figma Mastery: Be prepared to discuss your Figma workflow, component system, auto-layout usage, and how you ensure efficient developer handoff.
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Quantify Impact: Whenever possible, use metrics (e.g., conversion rate improvement, engagement lift) to demonstrate the tangible results of your design work.
Challenge Preparation:
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Understand the User Journey: Deeply familiarize yourself with the typical traveler's booking funnel and common pain points.
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Review RoomStay's Product (if possible): Gain an understanding of their current offering and target market.
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Practice Articulating Rationale: Be ready to explain the strategic thinking behind your design choices, especially concerning conversion optimization.
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Prepare Questions: Have thoughtful questions ready about the product, team, challenges, and company vision.
π Enhancement Note: The explicit instruction "Show us work from the travel or accommodation space - if it's not in your portfolio, tell us about it" is critical. This isn't a standard UX/UI role; domain expertise is a non-negotiable requirement.
π Tools & Technology Stack
Primary Tools:
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Figma: Core tool for UI design, prototyping, and design system management. Proficiency in advanced features like auto-layout, variables, and components is essential.
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Prototyping Tools: Figma's built-in prototyping capabilities, potentially supplemented by other tools for more complex interactions if needed.
Analytics & Reporting:
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Analytics Platforms: Experience with tools like Google Analytics, Amplitude, Mixpanel, or similar for analyzing user behavior and conversion funnels.
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A/B Testing Tools: Familiarity with A/B testing platforms (e.g., Optimizely, VWO, Google Optimize) for designing and interpreting experiments.
CRM & Automation:
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While not explicitly mentioned for the designer role, awareness of how design impacts CRM and automation workflows within the booking process could be beneficial.
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Potential for B2B SaaS Dashboard Tools: If the property management tools are complex, experience with data visualization libraries or dashboard design best practices would be advantageous.
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Front-end Awareness: Basic understanding of HTML/CSS is listed as a bonus, suggesting an appreciation for the technical constraints and possibilities of web development.
π Enhancement Note: The emphasis on Figma is paramount. While analytics and A/B testing tools are mentioned as preferred or implicitly required for "conversion-led product initiatives," deep expertise in these is expected given the role's focus.
π₯ Team Culture & Values
Operations Values:
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Quality & Precision: A commitment to "pixel-perfect UI execution" and "intentional design at every breakpoint."
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Speed & Agility: Operating as a "senior team that moves fast" with "short feedback loops."
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Data-Driven Decision Making: Valuing "conversion-led product initiatives" and "A/B test design" indicates a strong reliance on metrics and evidence.
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Autonomy & Ownership: Expectation to "pick up briefs independently" and "manage your own time," fostering a culture of personal responsibility.
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User Focus: Deep understanding and empathy for the "accommodation booking journey" and traveler "friction."
Collaboration Style:
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Direct & Integrated: Working "directly with product and engineering" implies close, hands-on collaboration with minimal bureaucracy.
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Brief-Driven: Clear briefs are provided, but designers are expected to ask clarifying questions and drive the process forward.
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Feedback-Oriented: Short feedback loops suggest a culture where constructive criticism is shared and acted upon efficiently.
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Remote-First Communication: Reliance on digital tools for communication, requiring clarity, conciseness, and proactivity in staying connected with team members across different time zones.
π Enhancement Note: The culture values experienced professionals who can operate with a high degree of independence, drive outcomes, and contribute strategically, particularly in a fast-paced, remote environment.
β‘ Challenges & Growth Opportunities
Challenges:
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Niche Domain Expertise: Mastering the intricacies of the accommodation booking funnel and competitive landscape to design truly effective solutions.
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Balancing B2B & B2C: Designing for distinct user needs and contexts across both consumer-facing booking flows and B2B property management tools.
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Remote Collaboration: Maintaining strong team cohesion and communication effectiveness in a fully remote, multi-timezone setting.
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Driving Conversion: Consistently identifying and implementing design changes that demonstrably improve conversion rates in a competitive market.
Learning & Development Opportunities:
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Deep Dive into Travel Tech: Become a recognized expert in the UX/UI challenges and opportunities within the travel and accommodation booking industry.
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Advanced CRO & A/B Testing: Hone skills in designing and analyzing conversion optimization experiments within a real-world product context.
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Design System Expansion: Contribute to the evolution and expansion of a scalable design system, potentially across new platforms or features.
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Product Strategy Involvement: Gain exposure to product strategy discussions and have a tangible impact on the company's growth trajectory.
π Enhancement Note: The challenges are directly tied to the role's specific requirements and the nature of the travel tech industry, offering significant opportunities for professional growth and specialization.
π‘ Interview Preparation
Strategy Questions:
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"Describe a time you identified friction in a travel booking journey and how you addressed it through design. What was the outcome?" (Focus on your travel tech experience, problem-solving, and quantifiable results.)
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"How would you approach designing a new feature for our booking engine to increase room selection conversion by X%? Walk us through your process." (Demonstrate your UX reasoning, design process, and understanding of conversion optimization.)
Company & Culture Questions:
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"What are your thoughts on the current state of UX in the online travel agency (OTA) space? What are you seeing that excites or concerns you?" (Show your industry awareness and modern design sensibility.)
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"How do you typically collaborate with Product Managers and Engineers, especially in a remote setting?" (Address your communication and teamwork skills in a distributed environment.)
Portfolio Presentation Strategy:
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Structure: Begin with a brief overview of your experience, then dive into 1-2 key case studies from the travel/accommodation space.
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Storytelling: Frame each case study as a narrative: the problem, your approach (research, ideation, design), the solution, and the measurable results.
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Figma Showcase: Be ready to screen-share relevant Figma files to demonstrate your workflow, component structure, and attention to detail.
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Focus on Impact: Clearly articulate the business value and user benefit of your design decisions, using data and metrics where possible.
π Enhancement Note: Candidates should prepare to speak extensively about their experience in the travel sector and how they've directly influenced conversion rates. The ability to articulate design rationale with clarity and confidence is paramount.
π Application Steps
To apply for this Senior UX/UI Designer position:
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Submit your application through the provided link on the RoomStay Teamtailor portal.
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Portfolio Customization: Ensure your portfolio prominently features work from the travel or accommodation sector. If direct examples are unavailable, craft a narrative explaining relevant experience and transferable skills.
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Resume Optimization: Tailor your resume to highlight your experience with Figma, design systems, conversion rate optimization, A/B testing, and specific travel tech products. Use keywords from the job description.
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Interview Preparation: Practice articulating your design process, especially for conversion-focused initiatives, and prepare to discuss your portfolio case studies in detail. Be ready to explain your approach to remote collaboration.
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Company Research: Familiarize yourself with RoomStay's mission and any publicly available product information to demonstrate genuine interest and understanding of their market.
β οΈ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.
Application Requirements
Candidates must have extensive experience in the travel or accommodation tech sector with a strong portfolio of pixel-perfect UI. Proficiency in Figma and a deep understanding of UX reasoning and conversion-led design are essential.