Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Universal Weather and Aviation

Location: Tampa, FL, US

Job Type: Full Time US

Category: Marketing Operations / Creative Services

Date Posted: 2026-05-15T15:47:00

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is critical for developing high-impact visual assets that directly support sales enablement, marketing campaign execution, and overall brand integrity.

• Focuses on rapid, consistent production of creative materials across diverse mediums including print, digital, and event collateral, emphasizing design-first execution.

• Requires hands-on involvement in photo and video capture and editing, ensuring visual content aligns with brand standards and marketing objectives.

• Involves project management and coordination for marketing initiatives, working closely with internal teams and external vendors to ensure timely delivery of creative assets.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily lean into supporting sales and marketing operations through visual content creation and asset management. The emphasis on "design-first, execution-focused" and "producing materials quickly and consistently" suggests a need for strong operational efficiency and project management skills within a creative context. This role bridges creative output with operational delivery.

📈 Primary Responsibilities

• Design and produce a wide range of marketing collateral, including menus, sales decks, one-pagers, brochures, and other print materials, ensuring brand consistency and visual appeal.

• Create engaging digital assets for email marketing campaigns, social media, and internal communications, optimizing for various platforms and user experiences.

• Maintain and enforce brand guidelines across all visual outputs, ensuring a cohesive and professional brand identity in every piece of creative work.

• Capture, edit, and manage high-quality photo and video content using DSLR/mirrorless cameras, including basic lighting and shoot setup, to support marketing narratives and product showcases.

• Prepare and organize all necessary visual materials for trade shows, marketing events, and other promotional activities, ensuring readiness for on-site execution.

• Manage design projects from concept to completion, utilizing project management tools like Monday.com to track timelines, deliverables, and stakeholder feedback.

• Collaborate effectively with internal marketing, sales, and product teams, as well as external vendors (printers, agencies), to ensure creative vision and project objectives are met.

• Organize and maintain a digital asset management (DAM) system or file library, ensuring easy access to approved visuals for various teams.

• Travel occasionally to support events, conduct photo/video shoots, or collaborate with remote teams, requiring flexibility and adaptability.

📝 Enhancement Note: The responsibilities outline a hybrid role that combines core graphic design with photography, video support, and event logistics. The mention of "sales decks," "one-pagers," and "support for sales and marketing initiatives" clearly places this role within the broader Go-To-Market (GTM) operations framework, ensuring creative assets directly fuel revenue-generating activities.

🎓 Skills & Qualifications

Education: Associate or Bachelor's degree in Graphic Design, Visual Arts, Photography, Marketing, or a related field is preferred, but not strictly required. Emphasis is placed on demonstrated skill and portfolio quality.

Experience: 1-3+ years of experience in a dedicated design, photography, or creative marketing role, with a proven track record of producing high-quality visual assets.

Required Skills:

• Proficiency in Adobe Creative Suite, specifically Photoshop, InDesign, and Illustrator, for creating and manipulating visual assets.

• Hands-on experience with DSLR or mirrorless cameras for photo and video capture, including understanding of basic photographic principles.

• A strong, diverse portfolio showcasing both print and digital design work, demonstrating a range of creative capabilities and execution quality.

• Exceptional attention to detail, with the ability to deliver high-quality work under tight deadlines and fast turnaround times.

• Comfort and adaptability in a fast-paced, hands-on work environment, with the ability to manage multiple projects simultaneously.

Preferred Skills:

• Experience with Adobe Premiere Pro or other video editing software for post-production of captured footage.

• Familiarity with project management tools such as Monday.com, Asana, Trello, or similar platforms for workflow and timeline management.

• Basic knowledge of lighting setup and studio techniques for photography and video shoots.

• Experience in designing for events, including trade show booths and collateral.

📝 Enhancement Note: The experience requirement of 1-3+ years, coupled with the preference for a degree, suggests this is an early to mid-career role. The emphasis on a "strong portfolio" is paramount, indicating that practical demonstration of skills will outweigh formal education for candidates meeting the experience threshold. The inclusion of specific software like Monday.com points to a need for organizational and project management capabilities beyond pure design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, including print collateral (e.g., brochures, flyers, menus) and digital assets (e.g., web banners, social media graphics, email templates).

• Demonstrate capacity for rapid production and consistent brand execution through examples of quick turnaround projects or a series of related assets.

• Include examples of photo and video work, if applicable, highlighting shooting and editing skills.

Process Documentation:

• Provide examples of how you manage project timelines and deliverables, potentially referencing use of project management tools or personal workflow strategies.

• Illustrate your approach to maintaining brand consistency, perhaps through style guides you've developed or adhered to.

• Detail your process for receiving design requests, gathering requirements, and iterating on designs based on feedback.

📝 Enhancement Note: For a role focused on "design-first, execution-focused" output, the portfolio is the primary evaluation tool. It needs to demonstrate not just creative talent but also efficiency, adherence to brand standards, and the ability to produce materials across various formats rapidly. Candidates should be prepared to walk through their process for specific portfolio pieces, highlighting problem-solving and execution speed.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Marketing Designers with 1-3+ years of experience in the Tampa, Florida area, the estimated salary range is $50,000 - $70,000 annually. This estimate accounts for the specific skill set including graphic design, photography, and project coordination, as well as the cost of living in Tampa.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• 401(k) retirement savings plan with company match.

• Paid time off (PTO), including vacation days, sick leave, and holidays.

• Opportunities for professional development and training in design software and marketing trends.

• Potential for travel to support events and photo/video shoots.

Working Hours: This is a full-time position, typically requiring 40 hours per week. While standard business hours are expected, occasional flexibility may be needed to meet project deadlines or support events.

📝 Enhancement Note: The salary range is an estimate based on general market data for a Marketing Designer role in Tampa, FL, with 1-3+ years of experience. Actual compensation may vary based on the candidate's specific qualifications, portfolio strength, and final negotiation. The "Full Time US" employment type suggests standard US employment benefits are likely.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aviation Services / Global Logistics. Universal Weather and Aviation (UWA) operates in a highly regulated and time-sensitive industry, providing critical services to the aviation sector, including flight planning, weather intelligence, and ground support. This background implies a need for precision, reliability, and professionalism in all communications and visual materials.

Company Size: While specific size isn't provided, ADP's platform often hosts mid-to-large enterprises. UWA is a well-established player in its niche, suggesting a structured corporate environment with established processes. This means operations and marketing efforts are likely integrated into a larger business strategy.

Founded: Universal Weather and Aviation was founded in 1971. This long history indicates stability, extensive industry experience, and a deep understanding of the aviation market, which the marketing design should reflect.

Team Structure:

• The role likely sits within a Marketing department, potentially part of a broader Go-To-Market (GTM) team or a dedicated creative services unit.

• The Marketing Designer will report to a Marketing Manager or Director, with close collaboration expected with sales teams, event coordinators, and potentially product marketing.

Methodology:

• Data analysis is likely indirect, with the designer focusing on creating assets that facilitate data interpretation for sales and marketing teams, rather than performing deep analytics themselves.

• Workflow planning and optimization will be crucial, especially given the emphasis on "fast turnaround" and "consistent output."

• Automation might be considered for repetitive design tasks or asset management, though the core role is hands-on creative execution.

Company Website: https://www.airculinaireworldwide.com/ (Note: The domain derived from the URL provided is airculinaireworldwide.com, which appears to be related to Universal Weather and Aviation's catering services but may not be the primary corporate site. A broader search for Universal Weather and Aviation is recommended.)

📝 Enhancement Note: The company's industry context (aviation services) is crucial. Marketing materials must convey professionalism, reliability, and efficiency. The long history suggests a company that values experience and established practices. The derived website suggests a focus on premium services, implying a need for sophisticated and high-quality visual design.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level to early-mid-career role, suitable for individuals with 1-3+ years of experience. It offers a foundation in marketing operations and creative execution within a specialized industry. The focus is on mastering design tools, understanding brand application, and developing project management skills.

Reporting Structure: The Marketing Designer will likely report to a Marketing Manager or Director. This provides a clear line of management and mentorship, with opportunities to learn strategic marketing principles and operational execution from experienced leaders.

Operations Impact: The role's impact is measured by its direct contribution to sales enablement and marketing effectiveness. High-quality, timely visual assets can improve sales pitch quality, enhance campaign engagement rates, and strengthen brand perception in a competitive aviation market. Success here directly supports revenue-generating activities by providing the sales and marketing teams with compelling visual tools.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like digital design, motion graphics, or photography/videography within the aviation context.

• Skill Advancement: Progress to more complex design projects, potentially leading design for larger campaigns or brand initiatives. Training in advanced design software or project management tools can also be pursued.

• Leadership Potential: With significant experience and demonstrated success, opportunities may arise to move into a Senior Marketing Designer role, mentor junior designers, or transition into a Marketing Operations or Brand Management position.

📝 Enhancement Note: The growth path here is typically within creative functions or moving towards operational roles that leverage creative understanding. For someone aiming for pure operations, this role serves as a strong stepping stone by demonstrating how creative assets support operational goals and how efficient creative delivery impacts GTM success.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office environment within Universal Weather and Aviation's facilities in Tampa, FL. This setting typically fosters direct collaboration, spontaneous idea exchange, and a clear separation between work and personal life.

Office Location(s): Tampa, Florida, specifically within the 33607 zip code. This location offers access to a vibrant business community and potentially good transportation links.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for direct interaction with marketing colleagues, sales teams, and potentially other departments.

• Access to necessary design hardware (computers, monitors) and software (Adobe Creative Suite, project management tools) will be provided.

• Opportunities for team interaction will be frequent, particularly during project kick-offs, creative reviews, and event planning.

Work Schedule: Standard full-time hours, approximately 40 hours per week. While adherence to a schedule is expected, the "fast-paced environment" and "occasional travel" may require some flexibility to meet business needs.

📝 Enhancement Note: The on-site nature of the role is significant. It suggests a company culture that values in-person collaboration and direct team interaction, which can be beneficial for creative roles that thrive on feedback and shared ideation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: Candidates will present their portfolio, discussing specific projects, their design process, and how they handled challenges. This stage will likely include technical questions about Adobe Creative Suite, photography, and design principles. Interviewers may include the hiring manager and senior designers.

• Skills Assessment/Challenge: A practical design exercise may be given, either as a take-home assignment or an in-office task, to evaluate design skills, problem-solving abilities, and turnaround time under pressure.

• Team/Manager Interview: A final interview with the hiring manager or department head to discuss role expectations, team dynamics, career aspirations, and overall fit within the company culture.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the requirements of this role, emphasizing print, digital, and any photography/video work.

• Tell the Story: For each project, clearly articulate the brief, your role, the design process you followed, any challenges you overcame, and the final outcome or impact. Quantify results where possible (e.g., "increased engagement by X%").

• Highlight Efficiency: Be prepared to discuss your ability to work quickly and efficiently, referencing projects completed under tight deadlines.

• Showcase Brand Adherence: Include examples where you successfully applied or maintained brand guidelines, demonstrating your understanding of brand integrity.

• Digital Accessibility: Ensure your portfolio is easily accessible online (e.g., personal website, Behance, PDF) and that links are functional.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge provided. Ask clarifying questions if needed.

• Focus on Requirements: Ensure your solution directly addresses all aspects of the brief, including target audience, message, and format.

• Demonstrate Process: Even in a short exercise, outline your thought process or approach to solving the design problem.

• Brand Consistency: If a brand is provided or implied, ensure your design aligns with its established visual identity.

📝 Enhancement Note: The emphasis on a "design-first, execution-focused role" means the portfolio is paramount. Candidates should prepare to extensively discuss their creative process, efficiency, and ability to meet diverse design needs, which are core to marketing operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (raster graphics, photo editing), InDesign (layout, print design), and Illustrator (vector graphics, logos, illustrations).

• Photography Equipment: Experience with DSLR or mirrorless cameras, including lenses and basic lighting.

• Video Editing Software: Preferred experience with Adobe Premiere Pro or similar for editing captured footage.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts engagement metrics (e.g., email open rates, click-through rates, social media interaction) is beneficial.

CRM & Automation:

• Project Management Tools: Experience with Monday.com or similar platforms (e.g., Asana, Trello) for managing design requests, timelines, and project workflows is preferred.

• Digital Asset Management (DAM): Knowledge of organizing and maintaining digital assets for easy retrieval and consistent use across teams.

📝 Enhancement Note: The core technical requirements are centered around the Adobe Creative Suite and photography equipment. The mention of Monday.com highlights the operational aspect of managing creative workflows efficiently.

👥 Team Culture & Values

Operations Values:

• Quality & Consistency: A commitment to producing high-quality visuals that consistently represent the Universal Weather and Aviation brand.

• Efficiency & Speed: Valuing the ability to deliver creative assets quickly and effectively to support fast-moving sales and marketing initiatives.

• Collaboration: Encouraging teamwork and open communication between designers, marketing, sales, and other departments.

• Adaptability: Embracing a hands-on approach in a dynamic environment, being willing to take on diverse tasks and adapt to changing needs.

• Professionalism: Upholding high standards of work and client service, reflecting the professional nature of the aviation industry.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with internal teams, acting as a visual communication hub for sales, marketing, and event planning.

• Feedback-Driven: An openness to receiving and incorporating feedback from stakeholders to refine designs and ensure alignment with business objectives.

• Knowledge Sharing: Sharing design best practices and insights with team members, contributing to a culture of continuous learning and improvement within the marketing department.

📝 Enhancement Note: The culture likely emphasizes reliability, precision, and a service-oriented mindset, mirroring the aviation industry. The "design-first, execution-focused" aspect suggests a culture that values getting things done efficiently without sacrificing quality.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Meeting tight deadlines for design requests while ensuring the highest level of visual quality and brand consistency.

• Diverse Asset Needs: Producing a wide variety of creative materials across print, digital, and event platforms, requiring versatility and adaptability.

• Stakeholder Management: Effectively managing design expectations and feedback from multiple internal teams with potentially differing priorities.

• Staying Current: Keeping up with design trends, software updates, and best practices in both graphic design and photography within the aviation context.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen skills in Adobe Creative Suite or explore new design tools.

• Photography/Videography Workshops: Further training in advanced shooting techniques, lighting, and editing to enhance visual storytelling capabilities.

• Industry Trends: Exposure to marketing and design trends relevant to the aviation industry through internal resources or external conferences/webinars.

• Project Management Skills: Developing proficiency in project management tools and methodologies to streamline workflows and improve efficiency.

📝 Enhancement Note: The challenges presented are typical for a marketing operations-adjacent creative role, emphasizing the need for strong organizational skills alongside creative talent. The growth opportunities are geared towards enhancing both creative and operational capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a sales deck from initial brief to final delivery. How do you ensure it's visually compelling and supports the sales narrative?" (Focus on workflow, brand application, and impact.)

• "How do you manage multiple design requests with competing deadlines? Walk us through an example where you successfully prioritized and delivered under pressure." (Focus on project management, time management, and efficiency.)

Company & Culture Questions:

• "What interests you about Universal Weather and Aviation and the aviation industry specifically?" (Show research into the company and industry.)

• "How do you approach working collaboratively with non-designers, such as sales or marketing teams, to understand their needs and translate them into visual assets?" (Focus on communication and stakeholder management.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your solution, and the results. Use a consistent structure throughout.

• Highlight Process: Be ready to discuss the steps you took, the tools you used, and any challenges or decisions made during the design process.

• Quantify Impact: If possible, provide metrics that demonstrate the success of your designs (e.g., engagement rates, conversions, positive feedback).

• Showcase Versatility: Present a mix of projects that demonstrate your ability to handle print, digital, and potentially photo/video requirements.

• Be Concise and Engaging: Practice your presentation to be clear, confident, and efficient, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also the operational efficiency, project management skills, and collaborative mindset required for this design-focused role within a marketing operations context.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided ADP link.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience with print and digital design, photography, and project management tools. Ensure your portfolio prominently features work that aligns with the responsibilities outlined for sales enablement and marketing campaign support.

• Resume Optimization: Clearly list your proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator) and any experience with video editing software or project management platforms. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, project management approach, and how you ensure brand consistency and efficiency. Prepare to walk through your portfolio with specific examples.

• Company Research: Familiarize yourself with Universal Weather and Aviation's services, brand identity, and the aviation industry. Understand how visual communication supports their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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