Ads Creative Designer

📍 Job Overview

Job Title: Ads Creative Designer

Company: EMCD

Location: Tbilisi, Georgia

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-15

Experience Level: Mid-level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop and execute high-impact advertising creatives for diverse digital platforms, ensuring brand visual identity consistency.

• Leverage AI-driven workflows and modern design tools to enhance creative production speed and scalability.

• Collaborate closely with media buying and marketing teams to optimize ad performance through data-driven creative iteration.

• Drive innovation in creative strategy by researching and implementing current visual trends in digital advertising and AI-assisted production.

• Analyze creative performance metrics to inform continuous optimization of visual assets for maximum campaign effectiveness.

📝 Enhancement Note: While the title is "Ads Creative Designer," the responsibilities heavily lean into operations, focusing on scalability, data analysis for optimization, and AI-driven workflow efficiency, indicating a role that bridges creative execution with operational rigor within the marketing function. This suggests a need for candidates who can not only design but also manage and optimize the creative production process.

📈 Primary Responsibilities

• Design and produce compelling advertising creatives for a wide array of digital marketing campaigns across platforms such as social media, display networks, and search engines.

• Maintain and evolve the EMCD brand's visual identity across all advertising materials, ensuring cohesive and recognizable brand messaging.

• Rapidly adapt and iterate on designs to suit various ad placements, target audiences, technical specifications, and campaign objectives.

• Integrate AI tools for image generation, graphic creation, and video content production as a core component of the creative workflow.

• Prepare and deliver final design assets in adherence to internal production standards, technical requirements, and project timelines.

• Foster close collaboration with the media buying team to provide creative assets, gather performance feedback, and implement data-informed improvements.

• Conduct research on emerging visual trends in digital advertising and creative production to inform innovative design approaches.

• Analyze key creative performance metrics (e.g., CTR, conversion rates, engagement) and continuously optimize visual materials based on data-driven insights and campaign results.

📝 Enhancement Note: The emphasis on "rapid adaptation," "scalability," and "AI tools" points towards a need for operational efficiency in creative output, aligning this role with marketing operations principles. The requirement to analyze "creative performance metrics" and "continuously optimize" further solidifies its operational component.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional experience in digital design, with a significant focus on advertising creative production and performance-driven marketing.

Required Skills:

• Figma Proficiency: Advanced skills in Figma for layout design, prototyping, and collaboration on digital assets.

• Adobe Creative Cloud: Mastery of core Adobe tools such as Photoshop, Illustrator, and After Effects for comprehensive creative asset development.

• AI Design Tools: Hands-on experience with AI platforms for generating images, graphics, and video content (e.g., Midjourney, Stable Diffusion, DALL-E, RunwayML).

• Prompt Engineering: Demonstrated ability to craft effective prompts for AI tools to achieve desired visual outcomes and build efficient AI-assisted workflows.

• Digital Advertising Best Practices: Strong understanding of creative requirements, trends, and best practices for various digital advertising channels and formats.

• Brand Visual Identity: Proven ability to work within and extend established brand guidelines while maintaining creative flexibility and innovation.

• Asset Preparation: Skill in preparing and delivering final design assets that meet technical specifications and production standards.

• Data-Driven Optimization: Capacity to interpret creative performance metrics and apply insights to optimize future designs.

Preferred Skills:

• 3D Design (Blender): Proficiency in 3D design software, particularly Blender, for creating advanced visual assets and animations.

• Video Editing & Motion Graphics: Experience in video editing and creating motion graphics to enhance ad creatives.

• A/B Testing for Creatives: Familiarity with A/B testing methodologies for ad creatives and experience in designing variations for testing.

• Web Design Principles: Basic understanding of UI/UX principles relevant to landing pages and web ad experiences.

📝 Enhancement Note: The explicit mention of "AI tools for generating images, graphics, and video content" and "prompt engineering principles" suggests a forward-thinking approach by EMCD, requiring candidates to be adept with emerging technologies. The preference for Blender indicates a potential for more sophisticated visual content beyond standard 2D graphics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct advertising campaigns demonstrating visual design skills across various digital platforms (social, display, search).

• Include case studies detailing the creative process, from concept generation to final asset delivery, highlighting problem-solving and iterative improvements.

• Present examples of creative adaptation for different audiences, placements, or technical requirements, illustrating flexibility and efficiency.

• Feature projects where AI tools were utilized in the creative production workflow, clearly explaining the role of AI and the resulting impact.

Process Documentation:

• Be prepared to discuss your personal workflow for creative production, including how you integrate AI tools and manage iterations.

• Provide insights into how you collaborate with media buyers or performance marketers to gather feedback and optimize creatives based on data.

• Explain your approach to maintaining design quality and brand integrity within a fast-paced, experimental environment.

• Detail your methods for preparing and organizing final design assets for seamless integration into ad platforms.

📝 Enhancement Note: For a role emphasizing AI and data-driven optimization, the portfolio should not only display aesthetic quality but also demonstrate process efficiency, adaptability, and the ability to translate data into design decisions. Explicitly showing AI integration is crucial.

💵 Compensation & Benefits

Salary Range: An estimated annual salary range for a Mid-level Ads Creative Designer (2-5 years experience) in Tbilisi, Georgia, would be approximately 40,000 - 70,000 GEL (Georgian Lari). This range is based on industry benchmarks for creative roles in Eastern Europe, considering the specific skills required (AI, advanced design tools) and the tech/fintech industry context. The exact salary will depend on the candidate's experience, portfolio, and specific skill set.

Benefits:

• Remote-First Work: Opportunity to work from anywhere in the world, offering ultimate flexibility.

• Flexible Working Hours: Full autonomy over your work schedule to accommodate personal needs and peak productivity times.

• Generous Time Off: 20 paid vacation days per year, plus an additional 12 bonus days for increased work-life balance.

• Comprehensive Sick Leave: 100% paid sick leave, ensuring well-being is prioritized.

• Language Learning: Paid English lessons through iTalki, supporting professional communication and personal development.

• Professional Growth: Support for continuous learning via courses, certifications, and training programs to advance skills.

• Fintech & Crypto Impact: The chance to contribute meaningfully to innovative projects in the dynamic fintech and crypto sectors.

• Corporate Benefits: Access to exclusive EMCD product discounts and opportunities to utilize mining infrastructure.

Working Hours: Fully flexible working hours, with an expectation of approximately 40 hours per week. The remote-first nature allows for adaptation to different time zones and personal schedules, provided deliverables and collaboration needs are met.

📝 Enhancement Note: The salary estimate is based on general market research for mid-level creative roles in tech-adjacent industries in Georgia, adjusted for the specific requirements like AI and 3D skills. The benefits package is extensive and highlights EMCD's commitment to employee well-being and professional development, which are key attractors for talent in the remote work landscape.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech & Cryptocurrency Services. EMCD operates within the rapidly evolving blockchain and cryptocurrency space, known for its technological innovation and high-growth potential. As the largest mining pool in Eastern Europe, they have a strong foundation in core crypto infrastructure.

Company Size: EMCD is a growing global company, likely ranging from 200-500 employees based on typical expansion patterns for successful tech firms in this sector. This size offers a balance of established processes and opportunities for individual impact.

Founded: Founded in 2017, EMCD has established itself as a significant player in the crypto mining sector and is now broadening its scope into a comprehensive ecosystem of crypto services. This history provides a solid foundation while driving ambitious expansion plans.

Team Structure:

• The marketing team likely comprises specialists in various areas, including performance marketing, content, brand management, and creative services.

• This role will report into a Marketing Manager or Head of Marketing, with direct collaboration lines to the media buying team.

Methodology:

• Data-Driven Experimentation: EMCD emphasizes a modern, AI-driven workflow focused on continuous experimentation, scalability, and data analysis to improve campaign performance.

• Agile Creative Production: The need for rapid adaptation and iteration suggests an agile approach to creative development, where feedback loops are short and optimization is constant.

• Global Collaboration: As a remote-first company, communication and collaboration are facilitated through digital tools, requiring clear documentation and asynchronous communication skills.

Company Website: [EMCD Company Website URL - Placeholder, as not provided]

📝 Enhancement Note: The company's focus on crypto and its growth trajectory suggest a dynamic, fast-paced work environment. The integration of AI into workflows indicates a commitment to leveraging cutting-edge technology, which appeals to ambitious professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Creative Operations specialist. It requires a solid foundation in design principles and software, coupled with the ability to manage creative output efficiently, adapt to new technologies (AI), and contribute to performance optimization. The emphasis on process, data, and scalability elevates it beyond a purely artistic role.

Reporting Structure: The Ads Creative Designer will likely report to a Marketing Manager or Head of Marketing. They will work closely with the media buying team, suggesting a collaborative but clearly defined reporting line for creative asset delivery and performance feedback.

Operations Impact: The work of the Ads Creative Designer directly impacts EMCD's customer acquisition and brand visibility. By creating high-performing, data-optimized creatives, this role contributes significantly to campaign success, lead generation, and ultimately, revenue growth within the competitive fintech and crypto markets.

Growth Opportunities:

• Creative Specialization: Deepen expertise in specific areas like AI-driven art generation, 3D motion graphics, or advanced performance creative strategies.

• Operations Skill Development: Transition into a more specialized Creative Operations or Marketing Operations role, focusing on process automation, campaign management systems, and workflow optimization.

• Leadership Potential: Grow into a Senior Creative Designer or Art Director role, leading creative projects, mentoring junior designers, and influencing creative strategy.

• Cross-Functional Movement: Develop a broad understanding of marketing and business operations, potentially leading to roles in campaign management, digital marketing strategy, or product marketing.

📝 Enhancement Note: The role offers a clear path for growth, particularly for individuals interested in the intersection of creativity and operational efficiency within the high-growth crypto industry. The emphasis on AI and data suggests opportunities to develop highly in-demand skills.

🌐 Work Environment

Office Type: This is a fully remote-first company. There is no physical office for this role, allowing for global flexibility.

Office Location(s): While the company has a presence in Tbilisi, Georgia, this role is advertised as remote-first, meaning the employee can work from anywhere in the world, subject to any potential legal or tax considerations for specific jurisdictions.

Workspace Context:

• Autonomy and Flexibility: The remote nature provides significant autonomy over the work environment, allowing individuals to set up their workspace according to personal preferences and productivity needs.

• Digital Collaboration Tools: Work will be conducted primarily through digital collaboration platforms, necessitating strong communication skills and proficiency with tools like Slack, Zoom, and project management software.

• Global Team Interaction: Opportunities to collaborate with a diverse, international team, fostering a rich exchange of ideas and perspectives.

Work Schedule: Fully flexible working hours, with an expectation of approximately 40 hours per week. This allows for significant personal scheduling freedom, provided that core collaboration hours and project deadlines are met.

📝 Enhancement Note: The "remote-first" and "fully flexible working hours" are significant attractors. Candidates should be self-motivated and adept at asynchronous communication and managing their own time effectively to thrive in this environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and alignment with the role's requirements.

• Technical/Creative Assessment: Likely an interview focused on your design skills, proficiency with Figma, Adobe CC, AI tools, and understanding of digital advertising. This may include a portfolio review and discussion of past projects.

• Practical Challenge/Case Study: You may be asked to complete a small design task or present a case study from your portfolio that demonstrates your ability to create performance-driven creatives, utilize AI, and analyze results.

• Team/Cultural Fit Interview: A conversation with the hiring manager or team members to assess your collaborative style, adaptability to a remote-first environment, and alignment with EMCD's values.

• Final Interview: Potentially a discussion with senior leadership to finalize the decision.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where AI tools were instrumental. Explain how you used AI (prompt engineering, iterative refinement) and the impact it had on efficiency or creative output.

• Demonstrate Performance Focus: Select examples that illustrate an understanding of campaign goals. Discuss how your design choices were informed by objectives like click-through rates, conversions, or brand recall.

• Showcase Adaptability: Include examples of creatives adapted for different platforms, audiences, or budget constraints. This demonstrates your ability to work efficiently and effectively.

• Brand Consistency: If possible, show how you've maintained or evolved a brand's visual identity across multiple ad formats.

• Conciseness and Clarity: Ensure your portfolio is well-organized, easy to navigate, and that each project has a brief, impactful description.

Challenge Preparation:

• AI Prompting Practice: Familiarize yourself with creating effective prompts for various AI image/video generators. Be ready to discuss your process and potential challenges.

• Figma & Adobe Workflow: Be prepared to discuss your workflow in Figma and Adobe CC, including any automation or efficiency techniques you employ.

• Performance Metrics Understanding: Brush up on key digital advertising metrics and how design influences them. Be ready to articulate how you'd analyze creative performance.

• Remote Collaboration: Think about how you communicate and collaborate effectively in a remote setting.

📝 Enhancement Note: The interview process will likely heavily weigh practical skills, especially proficiency with AI tools and the ability to translate data into design. A strong portfolio that demonstrates these capabilities is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, UI/UX, and prototyping of digital assets.

• Adobe Creative Cloud: Core suite including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos), and After Effects (motion graphics, video editing).

• AI Image & Video Generation Platforms: Proficiency with tools like Midjourney, Stable Diffusion, DALL-E, and potentially AI video tools like RunwayML or Kaiber.

• Blender (Preferred): For 3D modeling, rendering, and animation, enabling more sophisticated visual content.

Analytics & Reporting:

• While not a primary responsibility, familiarity with analytics dashboards (e.g., Google Analytics, platform-specific ad managers) to understand creative performance is beneficial.

CRM & Automation:

• Not directly relevant to this role, but understanding how creative assets are deployed through marketing automation platforms or ad tech stacks is a plus.

• Collaboration with teams using CRM and marketing automation tools.

📝 Enhancement Note: The emphasis on Figma, Adobe CC, and AI tools clearly defines the core technical requirements. Blender is highlighted as a significant advantage, indicating a desire for advanced visual capabilities.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: Embracing new technologies like AI and quickly adapting to evolving digital advertising trends.

• Data-Driven Decision Making: Using performance metrics and analytics to inform creative choices and optimize campaign effectiveness.

• Efficiency & Scalability: Developing workflows that allow for rapid production and scaling of creative assets to meet demand.

• Collaboration & Communication: Working effectively with cross-functional teams, especially media buying, in a remote environment.

• Impact & Ownership: Taking pride in contributing directly to the company's growth and success in the dynamic crypto space.

Collaboration Style:

• Asynchronous Communication: Proficient in using tools like Slack and email for clear, concise communication, respecting different time zones.

• Proactive Feedback: Willingness to both give and receive constructive feedback on designs and campaign performance.

• Cross-Functional Partnership: Working closely with media buyers to understand campaign needs, performance data, and iterate on creatives collaboratively.

• Knowledge Sharing: Contributing to a culture of learning by sharing insights on design trends, AI tools, and effective creative strategies.

📝 Enhancement Note: The company culture appears to value agility, technological adoption, and a results-oriented approach, all critical for success in the fast-paced crypto industry and a remote work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI creative tools and effectively integrating new capabilities into workflows.

• Balancing Speed and Quality: Meeting the demand for high-volume creative production while maintaining brand integrity and design excellence.

• Data Interpretation for Creatives: Effectively translating raw performance data into actionable design insights and iterative improvements.

• Remote Collaboration Dynamics: Ensuring seamless communication and collaboration with a globally distributed team across different time zones.

• Creative Burnout: Managing creative energy and inspiration in a role that requires continuous output and adaptation.

Learning & Development Opportunities:

• AI Tool Mastery: Deep dive into advanced techniques for AI image and video generation, including complex prompt engineering and workflow automation.

• Performance Creative Specialization: Develop expertise in designing creatives specifically optimized for conversion and ROI in paid media channels.

• 3D & Motion Graphics Skills: Pursue training in Blender and motion graphics software to create more dynamic and engaging ad content.

• Marketing Operations Fundamentals: Gain a broader understanding of marketing campaign management, ad tech, and data analytics within the broader marketing function.

• Industry Trend Analysis: Continuous learning about emerging trends in digital advertising, UI/UX, and the cryptocurrency market.

📝 Enhancement Note: The challenges are inherent to a role at the forefront of creative technology and performance marketing. The growth opportunities are substantial for individuals eager to develop cutting-edge skills in a high-demand field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing ad creative for a new campaign. How would you incorporate AI into this process?" (Focus on workflow, AI integration, and performance mindset)

• "How do you ensure brand consistency across a high volume of ad creatives for different platforms and audiences?" (Focus on brand guidelines, adaptability, and operational efficiency)

Company & Culture Questions:

• "What interests you about working in the crypto industry and specifically with EMCD?" (Show research on EMCD and genuine interest in the sector)

• "How do you approach collaboration and communication in a remote-first environment?" (Highlight your self-management, proactive communication, and tool proficiency)

Portfolio Presentation Strategy:

• Narrative Arc: For each portfolio piece, tell a story: the challenge, your approach (including AI use), the execution, and the results/impact.

• Quantify Impact: Whenever possible, use numbers or metrics to demonstrate the success of your creatives (e.g., "This ad variation saw a 15% higher CTR").

• Showcase AI Workflow: Be ready to walk through a specific example of how you used AI tools, perhaps even showing a before-and-after or demonstrating prompt refinement.

• Focus on Problem-Solving: Emphasize how your design solutions addressed specific marketing objectives or challenges.

• Concise and Engaging: Keep your presentation focused and engaging, highlighting the most relevant aspects of your work for this specific role.

📝 Enhancement Note: Interviews will likely probe your practical application of AI, your understanding of performance marketing principles, and your ability to operate effectively in a remote, fast-paced environment. A portfolio that clearly articulates these elements will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EMCD careers page.

• Tailor your Resume: Highlight experience with Figma, Adobe Creative Cloud, specific AI design tools, and any experience in digital advertising creative production. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features examples of ad creatives, clearly detailing your role, the tools used (especially AI), and any performance insights or adaptations made. If possible, include case studies that demonstrate your process.

• Prepare for AI Discussion: Be ready to discuss your experience with AI tools for creative generation, including prompt engineering techniques and how you integrate them into your workflow.

• Research EMCD: Understand their business model, target audience, and current marketing efforts to articulate your interest and how your skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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