Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Tenengroup Ltd. (Operating as Oak & Luna)

Location: São Paulo, Brazil

Job Type: Full-time

Category: Creative & Design / Marketing Operations Support

Date Posted: 2026-06-15T07:55:49

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead the evolution of visual language, including color palettes, typography, and layouts, ensuring strict adherence to brand guidelines across digital touchpoints.

• Drive visual concepts for product launches and seasonal campaigns, from initial mood boarding through to final asset delivery.

• Execute high-quality digital design assets for web banners, landing pages, paid and organic social media, and email marketing newsletters.

• Leverage AI design tools (e.g., Midjourney, Firefly) for rapid concept exploration and mood boarding, maintaining a high standard of visual taste and brand integrity.

• Art-direct photoshoots to ensure cohesive visual storytelling aligned with brand identity and campaign objectives.

📝 Enhancement Note: While this role is for a Graphic Designer, its focus on digital assets, brand direction for marketing campaigns, and potential collaboration with marketing teams positions it as a critical support function within a broader Marketing Operations or GTM strategy. The emphasis on executing deliverables for marketing channels suggests a need for operational efficiency and understanding of campaign lifecycles.

📈 Primary Responsibilities

• Brand Visual Identity Development: Evolve and maintain the comprehensive visual identity system for Oak & Luna, including defining and documenting color palettes, typography hierarchies, and layout principles for all digital platforms.

• Campaign & Launch Creative Direction: Spearhead the visual conceptualization and execution of creative assets for new product launches, seasonal campaigns, and promotional events, translating marketing objectives into compelling visual narratives.

• Digital Asset Creation: Design and produce a wide array of digital marketing collateral, including but not limited to homepage banners, promotional landing page graphics, engaging social media posts (paid and organic), and visually appealing email marketing newsletters.

• AI-Assisted Concept Exploration: Proactively utilize cutting-edge AI design tools such as Midjourney and Firefly for rapid ideation, mood board creation, and initial concept visualization, significantly accelerating the creative process while upholding superior aesthetic standards.

• Photo Shoot Art Direction: Provide art direction for product and lifestyle photoshoots, ensuring that the visual output aligns perfectly with the brand's aesthetic, campaign messaging, and overall creative strategy.

• Cross-Functional Collaboration: Work closely with marketing, product, and e-commerce teams to understand campaign objectives, target audience insights, and business goals, translating these into effective visual solutions.

• Performance-Informed Design Iteration: Analyze the performance of design assets (e.g., A/B test results for banners, engagement rates for social posts) and proactively iterate on designs to optimize for engagement, conversion, and brand perception.

📝 Enhancement Note: The responsibility to "Evolve our visual language" and "Lead visual concepts" indicates a strategic design role, not purely production. The mention of AI tools suggests a forward-thinking approach to design processes, which is crucial for operational efficiency in a fast-paced D2C environment.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is often preferred for senior roles. Emphasis will be placed on a strong portfolio demonstrating practical application of design principles.

Experience: 5+ years of professional experience in graphic design, with a significant focus on digital platforms and brand-building within a D2C or comparable fast-paced environment.

Required Skills:

• Visual Design Mastery: Exceptional visual taste, strong aesthetic intuition, and a proven ability to conceive and execute creative concepts.

• Digital Design Expertise: Extensive experience designing for web banners, landing pages, social media (paid and organic), and email marketing campaigns.

• Brand Stewardship: Demonstrated ability to evolve and maintain strict brand guidelines, ensuring consistency across all visual communications.

• Art Direction Proficiency: Proven experience in art-directing photoshoots, guiding creative vision from concept to final output.

• Technical Proficiency (Adobe Suite): Mastery of the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Technical Proficiency (Figma): Advanced skills in Figma for design, prototyping, and collaboration.

• AI Design Tool Utilization: Active and effective experience using AI design tools like Midjourney and Firefly for concept generation and exploration.

• English Fluency: Fluent written and verbal communication skills in English are essential for collaboration and understanding brand messaging.

Preferred Skills:

• D2C/Fashion/Lifestyle Background: Prior experience with fashion, beauty, lifestyle, or premium Direct-to-Consumer (D2C) brands, understanding their unique visual and market demands.

• UI/UX Design Acumen: Familiarity with UI/UX principles, including responsive layouts and user flows, to enhance digital product design.

• Marketing Automation Tools: Experience with marketing automation platforms such as Klaviyo for email campaign design.

• Design Collaboration Tools: Familiarity with tools like Canva for broader team accessibility or managing external production vendors.

📝 Enhancement Note: The requirement for active AI tool experience and fluency in English are critical for this role's operational effectiveness and integration into a global D2C brand. The emphasis on "taste" and "intuition" alongside technical skills indicates a need for a designer who can contribute strategically to brand development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Visual Taste & Brand Evolution: Showcase examples of how you've developed or refined a brand's visual language, including evolution of color palettes, typography, and overall aesthetic across various platforms.

• Digital Campaign Execution: Present case studies of digital marketing campaigns you've designed, detailing the objectives, your creative approach, the assets created (banners, social, email), and any measured impact (even if observational).

• Concept to Execution Workflow: Provide examples that clearly illustrate your process from initial concept or mood board to final delivered assets, highlighting your ability to translate ideas into tangible design solutions.

• Art Direction Examples: Include any materials or insights from photoshoots you have art-directed, demonstrating your ability to guide visual storytelling and ensure brand alignment.

• AI Tool Integration: If possible, showcase work that demonstrates the innovative use of AI tools in your design process, such as concept exploration or mood boards generated with AI.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing and optimizing workflows for asset creation, ensuring efficiency and scalability, especially when incorporating new tools like AI.

• System Integration Awareness: Demonstrate understanding of how design assets integrate with marketing platforms (e.g., email service providers, social media schedulers) and the importance of file formats, specifications, and brand consistency within these systems.

• Performance Measurement: Discuss how you consider asset performance metrics (e.g., click-through rates, engagement) when designing and iterating on creative, showing an understanding of data-informed design decisions.

📝 Enhancement Note: The requirement to "conceive and execute" and "bring ideas to the table" strongly suggests that candidates should prepare a portfolio that not only showcases execution but also strategic thinking and creative problem-solving. Specific case studies detailing the "why" behind design choices will be highly valued.

💵 Compensation & Benefits

Salary Range: For a Senior Graphic Designer with 5-10 years of experience in São Paulo, Brazil, a competitive annual salary range would typically fall between R$ 90,000 and R$ 150,000 BRL. This estimate considers the role's seniority, the specific skill set required (including AI tools and art direction), and São Paulo's cost of living and design market rates.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Paid Time Off: Generous vacation days, personal days, and national holidays.

• Professional Development: Opportunities for workshops, courses, and conferences to enhance design skills, including AI and digital marketing trends.

• Employee Discounts: Significant discounts on Oak & Luna personalized jewelry.

• Creative Environment: Access to a stimulating work environment with opportunities to contribute to a growing D2C brand.

• Potential for Performance Bonuses: Based on individual and company performance.

Working Hours: Standard full-time working hours are typically 40 hours per week, with potential for some flexibility depending on project deadlines and campaign needs. The role is on-site, requiring presence in the São Paulo office.

📝 Enhancement Note: The salary estimate is based on research from Brazilian job boards (e.g., Vagas.com.br, Catho) and international salary aggregators (e.g., Glassdoor) for senior graphic design roles in major metropolitan areas like São Paulo, adjusted for the specific requirements of this position. The benefits are standard for a full-time role in a reputable company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (D2C) E-commerce, specializing in Personalized Jewelry. This industry demands a strong focus on visual branding, customer experience, and data-driven marketing.

Company Size: Tenengroup Ltd. operates Oak & Luna, a fast-growing D2C brand. While specific size isn't provided, "fast-growing" implies a dynamic, potentially lean team environment where individuals can have a significant impact. This often means cross-functional collaboration and a hands-on approach.

Founded: Oak & Luna is a modern brand, likely founded within the last decade, aligning with the rise of personalized D2C e-commerce. This suggests a culture that is innovative, agile, and customer-centric.

Team Structure:

• The Senior Graphic Designer will likely be part of a Marketing or Creative team.

• Reporting structure will likely be to a Creative Director, Head of Marketing, or a Marketing Manager.

• Close collaboration is expected with e-commerce managers, digital marketers, social media specialists, and potentially product development teams. Methodology:

• Data-Informed Creativity: Decisions are likely guided by e-commerce performance metrics, customer feedback, and market trends.

• Agile Campaign Development: Rapid prototyping and iteration are key due to the fast-paced D2C nature.

• Customer-Centric Design: Focus on creating meaningful and engaging experiences for the end customer.

• Brand Consistency: A rigorous approach to maintaining a cohesive and high-quality brand identity across all touchpoints.

Company Website: https://www.tenengroup.com/ (Company website, Oak & Luna may have its own specific URL)

📝 Enhancement Note: The "fast-growing" nature of Oak & Luna suggests an environment where initiative is rewarded, and the ability to adapt quickly to market changes is crucial. The emphasis on "taste, intimacy, and craft" indicates a culture that values quality and emotional connection in its brand storytelling.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior level within the creative function. It signifies a high degree of autonomy, strategic input, and responsibility for key visual outputs that directly impact marketing campaigns and brand perception. The expectation is not just execution but also the ability to "bring ideas to the table" and "evolve our visual language."

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Lead or Marketing Manager. Collaboration will be cross-functional, working closely with digital marketers, e-commerce specialists, and potentially product teams to ensure visual assets align with broader business objectives.

Operations Impact: The Senior Graphic Designer's work is integral to the Go-To-Market (GTM) strategy. High-quality, on-brand visual assets are critical for:

• Driving traffic and conversions through digital advertising and website design.

• Enhancing brand perception and customer loyalty through consistent visual storytelling.

• Supporting product launches and seasonal campaigns with compelling creative.

• Optimizing customer engagement via effective email and social media designs.

• Leveraging AI tools to improve creative workflow efficiency, directly impacting time-to-market. Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Director or Art Director role, managing a team and setting the overall creative vision.

• Specialization: Deepen expertise in specific areas like UI/UX design, motion graphics, or advanced AI-driven creative workflows.

• Brand Strategy Contribution: Play a more significant role in shaping the overall brand strategy and marketing initiatives.

• Cross-Functional Advancement: Transition into roles within marketing campaign management or product marketing, leveraging a strong understanding of visual communication's impact on business outcomes.

📝 Enhancement Note: The explicit mention of "AI Innovation" and "Brand Direction" suggests that growth opportunities will likely involve leading the adoption of new creative technologies and taking on more strategic brand development responsibilities.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment. This suggests a collaborative physical workspace designed to foster teamwork and in-person ideation.

Office Location(s): São Paulo, Brazil. This vibrant metropolitan area offers a rich cultural and professional landscape, providing access to talent, resources, and a dynamic business ecosystem.

Workspace Context:

• Collaborative Atmosphere: Likely a dynamic office where designers can brainstorm with marketing teams, share ideas, and receive immediate feedback.

• Technology Access: Will have access to necessary hardware and software, including licenses for Adobe Creative Suite, Figma, and potentially AI tools.

• Creative Hub: Expect an environment that values creativity, innovation, and aesthetically pleasing surroundings, reflecting the brand's focus on "taste, intimacy, and craft."

Work Schedule: A standard 40-hour work week is typical for an on-site role. However, in a fast-growing D2C company, there may be periods of increased intensity around campaign launches or product releases, requiring flexibility.

📝 Enhancement Note: An on-site role in São Paulo for a D2C brand suggests an environment that values in-person collaboration for creative synergy and quick decision-making, essential for rapid campaign deployment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and portfolio to assess basic qualifications, experience, and visual style.

• Portfolio Deep Dive: An interview focused on discussing specific projects within the portfolio, understanding the candidate's creative process, problem-solving approach, and contributions. Be ready to articulate the "why" behind your design choices.

• Skills Assessment: Potential for a design challenge or a discussion on how you would approach specific design scenarios relevant to Oak & Luna's brand and marketing needs. This may include evaluating your approach to AI tools or art direction.

• Team/Culture Fit: Interviews with potential team members and hiring managers to assess collaboration style, communication skills, and alignment with Oak & Luna's values of "taste, intimacy, and craft."

• Final Interview: Discussion with senior leadership regarding overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that best align with the Oak & Luna brand (D2C, jewelry, premium, personalized) and highlight digital design, brand direction, and art direction skills.

• Tell a Story: For each project, explain the objective, your role, the challenges faced, your creative process (including AI tool usage if applicable), the solutions you implemented, and any measurable outcomes or learnings.

• Highlight AI Innovation: If you have examples of using AI tools for concept exploration, mood boarding, or asset generation, clearly present these and explain the benefits (e.g., speed, new ideas).

• Demonstrate Brand Consistency: Show how you maintain brand integrity across diverse assets and platforms.

• Quality Over Quantity: A well-curated selection of 5-7 strong projects is more impactful than a large, unfocused collection.

• Professional Presentation: Ensure your portfolio is easily navigable, visually appealing, and error-free.

Challenge Preparation:

• Understand the Brand: Research Oak & Luna thoroughly. Understand their current visual identity, target audience, marketing campaigns, and brand voice.

• Anticipate AI Integration: Be prepared to discuss your approach to using AI tools in a design workflow, focusing on how to maintain quality and brand consistency.

• Art Direction Scenarios: Think about how you would brief a photographer or style a product for a photoshoot to align with a specific campaign theme.

• Digital Asset Optimization: Consider how you would design a banner or social ad to maximize engagement or conversion based on common e-commerce best practices.

📝 Enhancement Note: Given the emphasis on "conceive and execute" and "bringing ideas to the table," candidates should focus their portfolio and interview preparation on demonstrating strategic thinking, creative problem-solving, and a proactive approach to design challenges, rather than just technical execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential mastery of Photoshop, Illustrator, and InDesign for all graphic design tasks.

• Figma: Required for digital design, prototyping, and collaborative workflows, especially for web and social assets.

• AI Design Tools: Active experience with Midjourney and Firefly for concept exploration, mood boarding, and potentially asset generation.

Analytics & Reporting:

• While not a primary responsibility, familiarity with how design assets perform in analytics dashboards (e.g., Google Analytics, social media insights) is beneficial for iterative design. CRM & Automation:

• Klaviyo: Preferred experience for designing and understanding email marketing campaigns within this specific platform.

• Canva: Advantageous for broader team accessibility or managing simpler design tasks/collaboration.

Integration Tool:

• Understanding how designs are implemented into CMS platforms, e-commerce platforms (e.g., Shopify), and marketing automation tools is key.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, and specific AI tools (Midjourney, Firefly) highlights the core technical requirements. Experience with Klaviyo is a significant advantage, indicating a need for designers who understand the practical application of their work within marketing automation workflows.

👥 Team Culture & Values

Operations Values:

• Taste, Intimacy, and Craft: This is the cornerstone of Oak & Luna's brand. It translates to an expectation of high aesthetic quality, designs that evoke personal connection, and meticulous attention to detail in execution.

• Data-Driven Creativity: While artistic, design decisions should be informed by performance metrics and customer insights, ensuring creative efforts align with business objectives and contribute to growth.

• Innovation: Embracing new tools and methodologies, such as AI in design, to enhance efficiency and explore new creative avenues.

• Collaboration: A willingness to work closely with cross-functional teams, share ideas, and contribute to a cohesive brand experience.

• Customer Focus: Designing with the end customer in mind, creating meaningful and visually appealing experiences that resonate with their desire for personalized jewelry.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing, e-commerce, and potentially product teams, requiring clear communication and the ability to translate diverse needs into visual solutions.

• Feedback-Driven Improvement: A culture that values constructive feedback to refine designs and improve overall campaign effectiveness.

• Shared Vision: Contributing to and upholding a unified brand vision across all touchpoints, ensuring a consistent and impactful customer journey.

📝 Enhancement Note: The brand values of "taste, intimacy, and craft" suggest a company that deeply cares about aesthetics and the emotional connection with its customers. This should be reflected in the portfolio and interview responses.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Performance: Effectively creating designs that are both artistically compelling ("taste") and drive measurable business results (conversions, engagement).

• Rapid Iteration in a D2C Environment: Keeping pace with fast-moving marketing campaigns and product launches, requiring quick turnaround times without sacrificing quality.

• Integrating AI Seamlessly: Effectively leveraging AI tools to enhance, not replace, human creativity and strategic thinking, while maintaining high standards and brand integrity.

• Maintaining Brand Consistency Across Diverse Assets: Ensuring a unified visual identity across web, email, social, and potentially print or packaging, with varying technical constraints.

Learning & Development Opportunities:

• Advanced AI Design Techniques: Opportunities to explore more sophisticated applications of AI in creative workflows, potentially leading to new creative capabilities.

• UI/UX Specialization: Developing deeper skills in user interface and user experience design, which is increasingly important for D2C e-commerce.

• Art Direction Mastery: Gaining more experience and leadership in art direction for photoshoots, commercials, or other visual media.

• Digital Marketing Integration: Deeper understanding of digital marketing strategies, analytics, and how creative assets fit into broader GTM plans.

• Leadership Development: Potential to move into a lead designer or creative director role, mentoring junior designers and shaping brand strategy.

📝 Enhancement Note: The challenge of integrating AI tools is a significant one. Candidates should be prepared to discuss how they see AI fitting into a design workflow responsibly and effectively, focusing on how it can augment their creative capabilities and operational efficiency.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving Oak & Luna's visual language to feel more intimate and craft-focused, while also driving e-commerce conversions?" (Focus on balancing brand values with performance metrics)

• "Describe a time you used AI tools to overcome a creative challenge or accelerate a design process. What were the benefits and limitations?" (Assess AI proficiency and critical thinking)

• "Walk us through your process for art-directing a photoshoot for a new product launch. What key elements would you focus on to ensure it aligns with our brand values?" (Evaluate art direction skills and brand understanding) Company & Culture Questions:

• "What aspects of Oak & Luna's brand story and aesthetic appeal to you most, and how would you translate that into your design work?" (Gauge cultural fit and brand alignment)

• "How do you stay updated on design trends, particularly in the D2C and personalized jewelry space, and how do you incorporate new learnings into your work?" (Assess continuous learning and industry awareness)

• "Describe a situation where you had to balance creative integrity with constructive feedback from stakeholders. How did you manage it?" (Evaluate collaboration and communication skills) Portfolio Presentation Strategy:

• Highlight D2C/E-commerce Success: Select projects that demonstrate success in driving engagement, conversions, or brand building within a D2C context.

• Showcase AI Integration: Clearly present any work where AI tools played a significant role, explaining your process and the outcome.

• Articulate "Taste, Intimacy, Craft": For each project, explain how your design choices embodied these core brand values.

• Quantify Impact: Where possible, use data or metrics to demonstrate the effectiveness of your designs (e.g., improved click-through rates, higher engagement). If direct metrics aren't available, discuss observed impact or qualitative feedback.

• Prepare for Live Design Challenges: Be ready to discuss hypothetical design scenarios or even solve a small design problem on the spot, demonstrating your thought process and problem-solving skills.

📝 Enhancement Note: Preparation should strongly emphasize the brand's core values ("taste, intimacy, and craft") and the innovative use of AI. Candidates should be ready to articulate how their design decisions directly support these principles and the company's growth objectives.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your CV and a comprehensive portfolio through the provided application link.

• Portfolio Customization: Ensure your portfolio specifically highlights your experience in digital design (web, social, email), brand direction, art direction, and any use of AI design tools. Tailor it to showcase work relevant to D2C, fashion, or lifestyle brands.

• Resume Optimization: Clearly articulate your 5+ years of experience and proficiency with Adobe Creative Suite, Figma, and AI tools. Use keywords from the job description and emphasize achievements related to brand evolution and campaign execution.

• Interview Preparation: Practice discussing your portfolio projects, focusing on your creative process, strategic thinking, and how your designs align with Oak & Luna's brand values. Be ready to address potential design challenges and demonstrate your understanding of AI integration.

• Company Research: Thoroughly research Tenengroup Ltd. and Oak & Luna. Understand their brand story, current marketing efforts, and target audience to demonstrate genuine interest and cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.