Senior Product Designer - Sportsbook

📍 Job Overview

Job Title: Senior Product Designer - Sportsbook

Company: ComeOn Group

Location: Katowice, Silesian Voivodeship, Poland

Job Type: Full-Time

Category: Product Design (UX/UI) - iGaming/Sports Betting

Date Posted: July 24, 2026

Experience Level: Senior (5-10 years implied)

Remote Status: Hybrid (with up to 40 days fully remote work per year)

🚀 Role Summary

• Lead comprehensive end-to-end product design initiatives for complex sportsbook and sports betting platforms, encompassing web and mobile applications.

• Drive player-centric design strategies by translating intricate sports betting mechanics, live odds, dynamic bet slips, and micro-markets into seamless, intuitive, and engaging user journeys.

• Integrate cutting-edge AI tools and generative workflows into the design process to accelerate research, ideation, and prototyping, thereby speeding up decision-making and concept validation.

• Leverage a data-driven approach, utilizing qualitative user research, player analytics, heatmap analysis, and A/B testing results to continuously optimize key conversion funnels, onboarding flows, and bet retention loops.

• Maintain, scale, and evolve robust Design Systems and UI component libraries to ensure design consistency, accessibility, and visual excellence across all digital touchpoints.

📝 Enhancement Note: The role title "Senior Product Designer" and the focus on "end-to-end product design" across "web and mobile applications" strongly suggest a senior-level individual contributor role with significant autonomy and ownership. The explicit mention of "converting intricate sports betting mechanics" and "player journeys" points to a specialized UX/UI role within the iGaming sector, specifically focused on the sportsbook vertical. The emphasis on AI integration, A/B testing, and design systems indicates a modern, data-informed design practice.

📈 Primary Responsibilities

• Conceive and execute the entire design process, from initial user research and discovery phases, through wireframing and user flow mapping, to the creation of high-fidelity UI designs and interactive prototypes for both iOS/Android applications and web platforms.

• Conduct in-depth qualitative user research, analyze player analytics and heatmap data, and translate complex behavioral insights into frictionless and intuitive user experiences tailored for both novice and seasoned bettors.

• Develop, maintain, and scale comprehensive Design Systems and UI component libraries, ensuring adherence to brand guidelines, accessibility standards, and overall visual excellence across all user touchpoints.

• Foster strong collaborative partnerships with Product Managers to define product requirements, refine application logic, and closely engage with Engineering teams to ensure the accurate, pixel-perfect implementation of designs.

• Design and implement A/B tests and continuously monitor post-launch performance metrics to iteratively optimize critical conversion funnels, user onboarding processes, and bet retention strategies.

• Stay abreast of the latest global iGaming trends, evolving regulatory UX nuances, competitive sportsbook features, and emerging interaction design patterns within the live sports betting landscape.

• Integrate emerging AI tools and generative workflows into user research, ideation, and prototyping processes to enhance efficiency and accelerate decision-making.

📝 Enhancement Note: The responsibilities detail a full-cycle product design role with a strong emphasis on user research, data analysis (quantitative and qualitative), and collaboration within an Agile framework. The specific mention of "sports betting mechanics," "live odds," and "bet slips" highlights the specialized nature of the domain. The requirement to "integrate emerging AI tools" suggests a forward-thinking approach to design methodologies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), Psychology, or a related field is often preferred for senior product design roles, providing a strong theoretical foundation.

Experience:

• Minimum of 5-10 years of demonstrated experience in Product Design, UX/UI Design, or a closely related role.

• Proven track record of working within an online sportsbook or sports betting environment is essential.

• Experience designing for both web and native mobile applications (iOS/Android). Required Skills:

• UX/UI Design: Expertise in crafting user-centered interfaces and seamless user experiences.

• Figma Proficiency: Advanced skills in Figma for wireframing, prototyping, and high-fidelity design.

• User Research: Ability to conduct qualitative user interviews, surveys, and usability testing.

• Prototyping: Skilled in creating interactive prototypes to communicate design concepts and user flows.

• A/B Testing: Experience in designing, implementing, and analyzing A/B tests for optimization.

• Design Systems: Proven ability to create, maintain, and scale design systems and component libraries.

• Product Analytics: Familiarity with analyzing user behavior through tools like Google Analytics, Amplitude, or similar.

• Wireframing & User Flows: Proficiency in mapping out user journeys and creating detailed wireframes.

• Agile/Scrum Methodologies: Experience working effectively within fast-paced, cross-functional Agile/Scrum product development teams.

• Interaction Design: Strong understanding of interaction design principles and patterns.

• Heatmap Analysis: Experience interpreting heatmap data to identify user behavior patterns and friction points.

Preferred Skills:

• Familiarity with AI tools and generative workflows for design.

• Understanding of iGaming regulations and UX nuances.

• Passion for sports and sports betting mechanics.

• Experience with data visualization tools.

• Knowledge of accessibility standards (WCAG).

📝 Enhancement Note: The requirement for 5-10 years of experience is inferred from the "Senior" title and the breadth of responsibilities. The specific technical skills listed are directly pulled from the job description and AI key skills. The preferred skills are common additions for roles in this domain.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, comprehensive portfolio is crucial, demonstrating end-to-end design ownership from problem identification to solution implementation.

• Showcase detailed case studies that clearly articulate complex sportsbook UX challenges and your approach to solving them, highlighting your thought process and design rationale.

• Include examples of user flows, wireframes, high-fidelity mockups, and interactive prototypes, illustrating your design capabilities.

• Demonstrate how you have utilized quantitative data (A/B testing, product analytics, heatmaps) and qualitative feedback to inform and validate design decisions.

• Present examples of your contribution to or creation of Design Systems and UI component libraries, emphasizing consistency and scalability. Process Documentation:

• Focus on documenting your design process within case studies, detailing phases such as user research, ideation, wireframing, prototyping, UI design, and user testing.

• Illustrate your approach to iterative design, including how you incorporate feedback and performance metrics for continuous improvement.

• Provide evidence of collaboration with product managers and engineers, showcasing how you translate requirements into actionable design specifications and ensure successful implementation.

📝 Enhancement Note: This section is tailored to the expectations of a Senior Product Designer, emphasizing the need for a robust portfolio that showcases not just visual design skills but also a deep understanding of the design process, user research, data analysis, and collaboration within product development. The focus on "sportsbook UX challenges" is specific to the role.

💵 Compensation & Benefits

Salary Range:

For a Senior Product Designer in Katowice, Poland, with 5-10 years of experience in a specialized field like iGaming, the estimated annual gross salary range is typically PLN 150,000 - PLN 220,000. This estimate considers the seniority of the role, the specialized industry (iGaming often pays competitively), and the cost of living and market rates in Katowice.

Benefits:

• Competitive remuneration package.

• Company bonus scheme.

• Fantastic quarterly team events.

• Weekly company events.

• A one-time bonus to help set up a comfortable home workstation.

• Up to 40 days per year to work fully remote from anywhere.

• Local benefits (specifics to be confirmed by the employer). Working Hours:

• The role implies a standard full-time work schedule, likely around 40 hours per week, consistent with typical industry standards.

• The hybrid work arrangement offers flexibility, allowing for a blend of in-office and remote work.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for senior design roles in Poland, specifically in tech/iGaming, considering the implied experience level and location. The benefits are directly extracted from the job description. The working hours are inferred from the "FULL_TIME" employment type and AI-derived data.

🎯 Team & Company Context

🏢 Company Culture

Industry: Global iGaming business, operating a portfolio of casino and sportsbook brands across various international markets. The company focuses on creating safe, innovative, and fun experiences for its players.

Company Size: 500+ employees across 7 locations, indicating a mid-to-large-sized organization with established processes but still maintaining agility.

Founded: While the founding date isn't explicitly stated, the company's growth to 500+ employees suggests a well-established presence in the iGaming sector.

Team Structure:

• The role is part of a product team that includes Product Managers and Engineers, operating in an Agile/Scrum framework.

• Collaboration is expected to be cross-functional, with designers working closely with product and engineering to define requirements and ensure design implementation.

• The design team likely includes other designers, potentially with specializations, contributing to a shared Design System. Methodology:

• Data-Driven Design: Emphasizes the use of qualitative user research, player analytics, heatmaps, and A/B testing to inform design decisions and optimize user experiences.

• Agile/Scrum: Operates within fast-paced, iterative development cycles.

• Design Systems: Commitment to building and maintaining scalable Design Systems for consistency and efficiency.

• AI Integration: Encourages the exploration and integration of AI and generative workflows to enhance design processes.

Company Website: www.comeon-group.com

📝 Enhancement Note: Company information is primarily derived from the "A Bit About ComeOn Group" section, with inferences made about team structure and methodology based on common industry practices for iGaming companies of this size and the explicit mention of Agile/Scrum and Design Systems.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior level within the Product Design discipline. It requires a high degree of autonomy, end-to-end ownership of design projects, and the ability to mentor or guide less experienced designers implicitly. The scope includes strategic input into product direction through user insights and optimization strategies.

Reporting Structure: The Senior Product Designer will likely report to a Head of Design, Design Lead, or a Senior Product Manager, depending on the organizational structure. They will collaborate daily with Product Managers and Engineers on specific product initiatives.

Operations Impact: The primary impact of this role is on user experience, player engagement, conversion rates, and retention within the sportsbook vertical. By designing intuitive and effective interfaces, the Senior Product Designer directly contributes to the company's ability to acquire and retain customers, thereby influencing revenue and market share. Optimizing conversion funnels and bet retention loops are direct revenue-impacting activities.

Growth Opportunities:

• Leadership: Potential to grow into a Lead Product Designer role, managing a team or a specific product area.

• Specialization: Deepen expertise in UX for iGaming, mobile design, or advanced design system management.

• Cross-functional Mobility: Opportunities to move into Product Management or related roles within the organization.

• Skill Development: Continuous learning through exposure to AI tools, advanced analytics, and evolving iGaming trends.

• International Exposure: Working within a global company offers opportunities to understand diverse market needs and user behaviors.

📝 Enhancement Note: This analysis is based on the "Senior" title, the responsibilities outlined, and typical career progression paths within the tech and design industries, particularly in specialized sectors like iGaming.

🌐 Work Environment

Office Type: Hybrid work model, allowing employees to work from designated office locations or remotely. The company emphasizes creating a comfortable home workstation with a dedicated setup bonus.

Office Location(s): The role is based in Katowice, Poland, but the company also has offices in St Julian's (Malta), Stockholm (Sweden), and London (UK). This suggests a global team with opportunities for cross-office collaboration.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional teams (Product Managers, Engineers) foster a collaborative workspace, whether in-person or virtual.

• Tools & Technology: Access to modern design tools (Figma), analytics platforms, and potentially AI design tools.

• Team Interaction: Opportunities for regular interaction with design, product, and engineering colleagues through Agile ceremonies, team events, and day-to-day collaboration.

Work Schedule: Standard full-time work, with flexibility offered through the hybrid and remote work options. This allows operations professionals to manage their schedules effectively while ensuring project deliverables are met within Agile sprint cycles.

📝 Enhancement Note: The work environment description is directly informed by the "Hybrid" work arrangement, the mention of office locations, and the "home workstation setup bonus." The collaborative context is inferred from the team structure and Agile methodology.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with the role requirements.

• Portfolio Presentation & Discussion: A key stage will involve presenting 1-2 detailed case studies from your portfolio, focusing on your process, problem-solving approach, and impact within a sportsbook context. Be prepared to discuss your design decisions, rationale, and how you utilized data.

• Technical/Design Challenge: A potential exercise or take-home assignment to assess your design skills, problem-solving abilities, and approach to a specific sportsbook UX challenge.

• Cross-functional Interviews: Discussions with Product Managers and Engineers to evaluate collaboration skills, technical understanding, and cultural fit within the Agile team.

• Final Interview: Likely with a Design Lead or Hiring Manager to discuss career aspirations, company vision, and final fit.

Portfolio Review Tips:

• Curate Strategically: Select case studies that best represent your end-to-end design process, problem-solving skills, and experience in sports betting or similar complex domains. Highlight your ownership and impact.

• Focus on Process: Clearly articulate the problem, your research methods, design iterations, rationale behind decisions, and the outcomes achieved (quantifiable metrics are key).

• Showcase Data-Driven Design: Emphasize how you used user analytics, A/B testing, or qualitative feedback to inform your design choices and measure success.

• Highlight System Thinking: If applicable, showcase your experience with Design Systems, demonstrating your understanding of scalability and consistency.

• Tailor to Sportsbook: If possible, include a case study specifically related to sportsbook or sports betting challenges to demonstrate domain relevance.

• Be Ready to Present: Practice presenting your case studies concisely, focusing on the story and impact, and be prepared for in-depth questions about your design choices.

Challenge Preparation:

• Familiarize yourself with common UX challenges in sports betting: bet slip design, odds display, live betting interfaces, user onboarding for new bettors, managing complex markets.

• Practice rapid ideation and sketching.

• Prepare to articulate your design process and rationale clearly and concisely.

• Understand how to balance user needs with business objectives and technical constraints.

📝 Enhancement Note: This section anticipates a typical interview process for a senior design role, with a strong emphasis on portfolio review and case study presentation. The tips are tailored to the specific requirements of a Senior Product Designer in the iGaming/Sportsbook sector.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, UI design, prototyping, and collaboration. Proficiency is a must.

• Prototyping Tools: Likely includes advanced prototyping features within Figma, or potentially dedicated tools like InVision, Principle, or ProtoPie for more complex interactions.

• User Research Platforms: Tools for conducting usability testing, surveys, and interviews (e.g., UserTesting.com, Maze, Typeform, SurveyMonkey).

• AI Design Tools: Emerging tools for generative design, content creation, or workflow automation (e.g., Midjourney for image generation, AI-powered wireframing tools, or AI assistants within design software).

Analytics & Reporting:

• Product Analytics Tools: Amplitude, Mixpanel, Google Analytics, or similar platforms for tracking user behavior, engagement, and conversion funnels.

• Heatmap & Session Replay Tools: Hotjar, Crazy Egg, or similar for visualizing user interaction on web pages.

• A/B Testing Platforms: Optimizely, VWO, or built-in platform capabilities for running controlled experiments.

CRM & Automation:

• While not directly a design tool, understanding how designs integrate with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can be beneficial for context.

• Project Management Tools: Jira, Asana, Trello for managing tasks within Agile sprints.

📝 Enhancement Note: This section is built upon the explicit mention of Figma and the implied need for analytics and A/B testing tools, common in data-driven design roles. The inclusion of AI tools is based on the job description's emphasis on integrating them.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A core value focused on understanding and prioritizing the needs and experiences of players to create safe, fun, and engaging betting environments.

• Innovation: Encouraging the exploration of new technologies, such as AI, and innovative design approaches to stay ahead in the competitive iGaming market.

• Data-Driven Decision Making: Valuing and utilizing data (both quantitative and qualitative) to guide design strategies, optimize performance, and measure impact.

• Collaboration & Transparency: Fostering strong partnerships across product, engineering, and other departments, with open communication and feedback loops.

• Continuous Improvement: A commitment to iterative design and ongoing optimization of products based on performance metrics and user feedback.

Collaboration Style:

• Cross-Functional Partnership: Working closely with Product Managers to translate business goals and user needs into effective design solutions, and with Engineers to ensure seamless and accurate implementation.

• Agile Team Integration: Actively participating in Agile ceremonies (stand-ups, sprint planning, retrospectives) and contributing to a shared understanding of product goals.

• Design System Advocacy: Promoting the use and evolution of the Design System to ensure consistency and efficiency across the product suite.

• Feedback Culture: Open to giving and receiving constructive feedback on designs and processes to drive collective improvement.

📝 Enhancement Note: These values and collaboration styles are inferred from the company's industry (iGaming), the role's requirements (collaboration, data-driven approach, innovation), and common practices in modern tech companies.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Sports Betting Mechanics: Designing intuitive interfaces for complex, real-time betting systems with dynamic odds, bet slips, and various market types.

• Balancing User Experience with Regulation: Navigating iGaming regulations and responsible gambling requirements while maintaining an engaging user experience.

• Rapid Iteration in a Competitive Market: Adapting to fast-paced market changes, competitor features, and the need for continuous product optimization through A/B testing.

• Integrating New Technologies: Effectively incorporating AI tools and generative workflows into existing design processes without disrupting efficiency or quality.

• Global User Diversity: Designing for a diverse international player base with varying cultural preferences and technical proficiencies.

Learning & Development Opportunities:

• Advanced UX/UI Specialization: Deepening expertise in UX for complex transactional platforms or live-updating interfaces.

• Data Analysis & Optimization: Enhancing skills in interpreting product analytics, A/B test results, and user research to drive product strategy.

• AI in Design: Gaining hands-on experience with emerging AI tools and their application in the design workflow.

• iGaming Industry Expertise: Developing a deeper understanding of the unique challenges and opportunities within the online gambling and sports betting sector.

• Design System Leadership: Contributing to the strategic growth and governance of a mature Design System.

📝 Enhancement Note: Challenges are identified based on the specific domain (sportsbook/iGaming) and the nature of senior-level design work. Growth opportunities are standard career pathways for senior designers.

💡 Interview Preparation

Strategy Questions:

• "Walk us through a complex sportsbook feature you designed. What was the problem, your process, the challenges, and the outcome?"

• "How do you approach designing for real-time data like live odds? What are the key UX considerations?"

• "Describe a time you used A/B testing or product analytics to significantly improve a key conversion funnel for a betting product."

• "How would you integrate AI tools into your current design process to improve efficiency or user experience?"

• "How do you ensure accessibility and responsible gambling principles are integrated into your designs?" Company & Culture Questions:

• "What interests you specifically about ComeOn Group and the iGaming industry?"

• "How do you collaborate with Product Managers and Engineers in an Agile environment?"

• "Describe your experience with Design Systems. How do you contribute to or maintain one?"

• "How do you stay updated on the latest trends in UX design and the iGaming sector?"

• "What does a 'safe and fun' player experience mean to you in the context of sports betting?" Portfolio Presentation Strategy:

• Structure: For each case study, clearly define the problem, your role, the process you followed (research, ideation, design, testing), key decisions, challenges, and quantifiable results.

• Visuals: Use high-quality mockups, prototypes, flow diagrams, and data visualizations. Explain why you made certain design choices.

• Data Emphasis: Be ready to discuss the metrics you tracked, the insights you gained from data, and how they influenced your design iterations.

• Conciseness: Focus on the most impactful aspects of your work and be mindful of time.

• Storytelling: Frame your projects as compelling narratives that highlight your problem-solving skills and impact.

📝 Enhancement Note: These questions and strategies are designed to probe the candidate's domain expertise, process maturity, data-driven approach, and collaboration skills, which are critical for a Senior Product Designer in this role.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating your end-to-end design process, with a focus on complex user journeys, data-driven optimization, and ideally, experience within the sportsbook or iGaming domain.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Sportsbook," "UX/UI Design," "Figma," "User Research," "A/B Testing," "Design Systems," and "Agile/Scrum." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on articulating your design process, problem-solving approach, and the impact of your work. Be ready to discuss your experience with data analysis and AI tools.

• Company Research: Familiarize yourself with ComeOn Group's brands, company culture, and recent news to demonstrate genuine interest and alignment. Understand their approach to player experience and responsible gaming.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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