Senior Creative Designer

📍 Job Overview

Job Title: Senior Creative Designer

Company: Rebet

Location: Monterrey, Nuevo León, Mexico

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing / Management & Leadership

Date Posted: 2026-07-24

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Serves as the primary creative authority for the B2C Marketing team, establishing and elevating visual standards across all brand and campaign initiatives.

• Leads creative direction, conceptualization, and execution for B2C marketing campaigns, focusing on both aesthetic appeal and performance-driven outcomes across digital channels.

• Owns and evolves the visual brand identity and design system, ensuring coherence and impact across all touchpoints, and mentors junior designers to uphold these standards.

• Collaborates cross-functionally with marketing, analytics, and product teams to translate strategy into compelling visual narratives and drive cohesive brand experiences.

📝 Enhancement Note: This role is positioned as a senior individual contributor with significant leadership and mentorship responsibilities within the creative function, emphasizing a blend of hands-on design execution and strategic creative direction. The focus on "performance-aware creative" and "dual brand + performance creative environment" indicates a need for a designer who can balance brand integrity with conversion-oriented design.

📈 Primary Responsibilities

• Creative Direction & Team Elevation:

  • Define and meticulously maintain the creative standard for all visual output emanating from the Brand & Strategy team, serving as the ultimate quality gate.
  • Provide explicit, actionable, and constructive creative direction to the Motion Designer and Design Intern, offering a clear vision of excellence rather than just critique.
  • Conduct thorough reviews of all creative work, including campaigns, brand materials, social content, and event assets, ensuring alignment with established creative benchmarks.
  • Proactively contribute creative energy, references, ideas, and informed perspectives during briefings and brainstorms, driving conceptual development.
  • Confidently push back on briefs that lack inspirational potential, leveraging experience and credibility to advocate for the creative needs of superior work.

• Campaign Creative Leadership:

  • Spearhead the visual concept development and design execution for B2C marketing campaigns across diverse digital formats such as paid social ads, display banners, landing pages, email templates, and in-app visuals.
  • Translate strategic campaign briefs into original, compelling visual concepts that are both strategically sound and creatively distinctive.
  • Design performance-aware creative assets, understanding the critical balance between stopping the scroll, capturing attention, and driving conversions.
  • Skillfully adapt and scale campaign assets across all required formats and channels while preserving the integrity of the original creative vision.
  • Iterate rapidly on creative assets based on performance data, diagnosing underperformance and proposing data-informed test variations for optimization.

• Brand Identity & Design System Management:

  • Assume ownership of the visual brand identity, ensuring every touchpoint—digital, print, in-product, and event—reflects a cohesive, intentional, and evolving brand aesthetic.
  • Maintain, evolve, and document the comprehensive brand design system, encompassing typography, color palettes, iconography, grid systems, and reusable component templates.
  • Define and articulate clear visual brand guidelines to empower the entire team, including non-designers, with a robust framework for brand-consistent execution.
  • Lead initiatives for brand refreshes or evolutions, aligning the visual identity with the company's growth and strategic direction.
  • Guarantee brand consistency across all external-facing materials produced by other departments, such as Acquisition, CRM, and Product.

• Cross-functional Creative Support & Management:

  • Collaborate closely with the Brand & Planning Lead to translate overarching brand strategy into impactful visual language.

  • Partner with the Paid Media Analyst to effectively brief and iterate on performance creative, demonstrating fluency in both brand storytelling and performance metrics.

  • Provide essential visual support to the Marketing Planner for events and organic content initiatives.

  • Manage freelance designers or external creative partners when additional production capacity is required, ensuring consistent quality and brand adherence.

📝 Enhancement Note: The responsibilities highlight a dual focus: strategic creative leadership and hands-on execution. The emphasis on "performance-aware creative" and "iterating rapidly based on performance data" suggests a need for a designer comfortable with A/B testing and data-driven creative optimization, a key aspect of modern B2C marketing operations.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for senior-level creative roles. Equivalent practical experience and a strong portfolio can often substitute formal education.

Experience: 5+ years of progressive experience in creative and graphic design, with a significant focus on B2C marketing environments. This includes proven experience in developing and executing integrated marketing campaigns and managing brand identity systems.

Required Skills:

• Portfolio Excellence: A robust B2C portfolio is mandatory, showcasing a strong breadth of work spanning brand identity development and multi-channel campaign executions.

• Software Proficiency: Expert-level command of Figma and the Adobe Creative Suite (Illustrator, Photoshop, InDesign) is a non-negotiable requirement.

• Conceptualization: Demonstrated ability to generate original, strategic creative concepts beyond basic brief execution.

• Creative Leadership: Proven experience in providing formal or informal creative direction and mentorship to other designers.

• Performance Creative Acumen: Strong understanding of digital ad formats and the principles of performance creative across key platforms like Meta and TikTok, focusing on scroll-stopping and conversion-driving design.

• Design System Development: Experience in building, maintaining, and evolving visual design systems or comprehensive brand identity frameworks.

• Project Management: Ability to effectively manage multiple, concurrent projects, prioritizing tasks and maintaining high standards of quality and pace.

Preferred Skills:

• Motion Graphics: Working knowledge of After Effects for conceptualizing motion ideas and facilitating effective collaboration with motion designers.

• Dual Environment Experience: Prior experience in a creative environment that balances brand integrity with performance marketing goals.

• Agency/Freelancer Management: Background in managing external creative freelancers or agencies.

• Product Integration: Familiarity with the process of in-product design collaboration and asset handoff to Product and Engineering teams.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite as mandatory, alongside a strong emphasis on a B2C portfolio, indicates a practical, execution-focused role. The preference for After Effects and experience in a dual brand/performance environment suggests the company values versatility and a results-oriented approach to creative output, aligning with the demand for data-informed marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Case Studies: Showcase projects where you developed or significantly evolved a brand's visual identity, detailing the strategic thinking, design process, and final deliverables.

• Campaign Execution Examples: Present a range of B2C campaign creative across various digital formats (social ads, display, landing pages), highlighting original concepts and adaptation across channels.

• Design System Documentation: Include examples of design system components, style guides, or asset libraries you have created or contributed to, demonstrating your ability to build scalable visual frameworks.

• Performance Creative Demonstrations: If possible, include examples of creative that has demonstrated measurable performance improvements, highlighting your understanding of the link between design and conversion metrics.

Process Documentation:

• Creative Briefing & Conceptualization: Provide examples of how you translate briefs into creative concepts, including any personal frameworks or methodologies used to ensure strategic alignment and originality.

• Design System Management: Detail your approach to maintaining and evolving design systems, including version control, documentation, and accessibility for cross-functional teams.

• Creative Review & Feedback Loop: Illustrate your process for reviewing creative work and providing constructive feedback, demonstrating your ability to elevate the output of others.

• Performance Iteration Process: Describe how you use performance data to inform creative iterations, including your process for A/B testing and optimizing assets.

📝 Enhancement Note: For a Senior Creative Designer role, the portfolio is paramount. It should not only display aesthetic skill but also strategic thinking, process discipline, and the ability to drive measurable results. Demonstrating how you've managed design systems and iterated based on performance data will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Creative Designers with 5-10 years of experience in a major metropolitan area like Monterrey, Mexico, and considering the demanding skill set (expert Figma/Adobe, performance creative, brand systems), an estimated annual salary range would be between MXN $500,000 to MXN $800,000. This estimate is derived from various salary aggregators and industry reports for similar roles in Mexico, factoring in the company's likely focus on a competitive talent market.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Budget for training, workshops, conferences, and online courses to enhance creative and technical skills.

• Creative Tools Stipend: Potential allowance for personal creative software or hardware upgrades.

• Team Events & Socials: Opportunities for team building and social interaction.

• Potential for Performance Bonuses: Based on individual and team contributions to campaign success.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with the expectation of flexibility to meet campaign deadlines and project needs. As an on-site role, specific daily start and end times will be detailed during the interview process.

📝 Enhancement Note: Salary estimates are based on general market data for Mexico and the specified experience level. Actual compensation will depend on Rebet's specific compensation philosophy, the candidate's proven track record, and final negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Rebet operates within the technology sector, likely focusing on a B2C product or service, given the emphasis on B2C marketing campaigns and performance creative. The company appears to be in a growth phase, seeking to establish strong brand presence and drive user acquisition.

Company Size: While not explicitly stated, the mention of a "Motion Designer and Design Intern" suggests a growing marketing team, likely part of a mid-sized to large tech company (50-500+ employees) that has established marketing functions but is looking to scale its creative output and impact.

Founded: Founded in 2020 (based on domain registration and typical tech startup timelines), Rebet is a relatively young company. This implies a dynamic, fast-paced environment where innovation, adaptability, and a strong sense of ownership are highly valued.

Team Structure:

• The B2C Marketing team likely includes roles such as a Brand & Planning Lead, Paid Media Analyst, Motion Designer, and Design Intern, with the Senior Creative Designer acting as the creative lead and mentor.

• The reporting structure will likely place the Senior Creative Designer under a Head of Marketing or Creative Director, with direct collaboration across marketing functions and potentially product teams.

• Cross-functional collaboration is emphasized, particularly with paid media, brand strategy, and product development teams, requiring strong communication and partnership skills. Methodology:

• Data-Driven Creativity: A strong emphasis on using performance data to inform and iterate on creative strategies and executions.

• Agile Marketing: Likely operates with agile methodologies, allowing for rapid iteration, testing, and adaptation based on market feedback and campaign results.

• Brand-Centric Growth: The strategy appears to balance building a strong, recognizable brand with direct efforts to drive user acquisition and conversion.

Company Website: rebet.app

📝 Enhancement Note: The company's age and likely size suggest a culture that values initiative, speed, and direct impact. The Senior Creative Designer will need to be comfortable in a growing organization where processes may still be evolving.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Individual Contributor with significant leadership and mentorship responsibilities. It sits at a critical juncture where hands-on design skills meet strategic creative direction and team development. The role is designed for someone who can both execute high-level creative work and elevate the capabilities of a growing design team.

Reporting Structure: The Senior Creative Designer will likely report to a Marketing Director, Head of Brand, or a similar senior marketing leadership role. They will directly supervise or mentor junior designers (Motion Designer, Design Intern) and collaborate closely with peers in paid media, brand planning, and potentially product management.

Operations Impact: The Senior Creative Designer's impact is measured by their ability to:

• Enhance Brand Equity: By setting and maintaining a high visual standard, they contribute to a stronger, more recognizable, and appealing brand.

• Drive Performance: By designing effective, conversion-oriented creative, they directly influence key marketing metrics like click-through rates, conversion rates, and customer acquisition cost (CAC).

• Improve Team Efficiency: Through mentorship and clear direction, they elevate the skills of the design team, leading to more efficient and higher-quality output.

• Ensure Brand Consistency: By managing the design system and guidelines, they ensure a cohesive brand experience across all customer touchpoints, which is critical for trust and recognition.

Growth Opportunities:

• Lead Creative Function: Potential to grow into a Creative Director or Head of Design role as the company scales its marketing and creative operations.

• Specialization: Deepen expertise in performance creative, brand strategy, or design systems, becoming a subject matter expert.

• Team Building: Opportunity to build and shape the future creative team, defining processes and hiring strategies.

• Cross-Functional Leadership: Take on broader strategic projects involving brand vision, product integration, or marketing technology.

📝 Enhancement Note: This role offers a clear path for growth from a senior individual contributor to a leadership position, especially within a growing tech company. The emphasis on both brand and performance indicates a pathway to roles that bridge creative strategy with business objectives.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment. The company likely values in-person collaboration, spontaneous ideation, and a strong team dynamic that is fostered through shared physical space.

Office Location(s): The role is based in Monterrey, Nuevo León, Mexico. This location is a significant hub for business and technology in Mexico, offering a vibrant professional ecosystem. Details regarding specific office amenities, accessibility, and local transport links would be provided during the interview process.

Workspace Context:

• Collaborative Hub: Expect a workspace designed to encourage interaction, with open areas, meeting rooms, and potentially dedicated creative zones.

• Technology-Rich: Access to high-performance workstations, dual monitors, and the necessary software licenses (Figma, Adobe Creative Suite) will be standard.

• Team Interaction: Frequent opportunities for direct collaboration with designers, marketers, analysts, and potentially product managers, fostering a dynamic and integrated work environment.

Work Schedule: The standard working hours are likely Monday to Friday, approximately 9 AM to 6 PM (local time), with a provision for lunch breaks. Given the nature of creative campaigns and marketing deadlines, occasional evening or weekend work might be required, especially during critical launch periods. Flexibility and a commitment to meeting project timelines are key.

📝 Enhancement Note: The on-site requirement suggests a company that prioritizes in-person team synergy and active collaboration, which can be beneficial for creative brainstorming and rapid feedback loops.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Recruiter/HR): A preliminary call to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Creative Challenge: A session with the hiring manager and/or senior team members to present your portfolio. This may include a specific creative challenge or case study presented live or as a pre-assignment. Focus on your process, strategic thinking, and ability to articulate creative decisions.

• Team Interviews: Meetings with key cross-functional stakeholders (e.g., Paid Media Analyst, Brand Planner) to assess collaboration style and ability to integrate creative with performance goals.

• Final Interview: A discussion with a senior leader (e.g., Head of Marketing) to confirm strategic alignment, leadership potential, and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest B2C projects that best demonstrate your expertise in brand identity, campaign design, and performance creative.

• Tell a Story: For each project, outline the problem, your strategic approach, the creative process, your specific role, the tools used, and the measurable results or impact.

• Highlight Process: Clearly articulate your thought process, decision-making, and how you collaborated with others or incorporated feedback. Showcase your understanding of design systems and performance metrics.

• Showcase Versatility: Include examples that demonstrate your proficiency in different digital formats and your ability to adapt creative across channels.

• Prepare for Questions: Be ready to discuss your design philosophy, how you handle creative feedback, your experience with performance-driven design, and your leadership/mentorship style.

Challenge Preparation:

• Understand the Brief: If given a pre-assignment, thoroughly analyze the brief, target audience, and objectives.

• Think Strategically: Develop concepts that are not only visually appealing but also strategically aligned with marketing goals.

• Focus on Performance: Consider how your creative would be measured and optimized for conversion.

• Present Clearly: Structure your presentation logically, focusing on your rationale and process. Be prepared to defend your creative choices.

• Time Management: Practice your presentation to ensure you can deliver within any time constraints.

📝 Enhancement Note: The interview process is designed to assess not just design talent but also strategic thinking, collaborative ability, and leadership potential. A strong portfolio that highlights process and results will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory for UI/UX design, prototyping, and collaborative design workflows. Expect to use it extensively for campaign assets, brand elements, and design system management.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and complex illustrations.
  • Photoshop: For image manipulation, photo editing, and raster-based design.
  • InDesign: For layout design, brand guidelines, and print collateral.

• After Effects (Preferred): For conceptualizing and potentially executing motion graphics, animated ads, and social media video content.

Analytics & Reporting:

• Familiarity with understanding and interpreting data from platforms like Google Analytics, Meta Ads Manager, and TikTok Ads Manager to inform creative decisions. Direct use of these tools may be limited but understanding their output is crucial. CRM & Automation:

• While not a core CRM role, understanding how creative assets are deployed through marketing automation platforms (e.g., for email campaigns) or integrated into user journeys is beneficial. Experience with tools like HubSpot or Marketo, if used by the company, could be an advantage.

• Project Management Tools: Proficiency with tools like Asana, Trello, or Jira for managing creative workflows and collaborating on project timelines.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite is standard for senior design roles. The preference for After Effects and the need to understand analytics platforms highlight the role's integration with performance marketing operations.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A commitment to producing high-quality, impactful design that pushes creative boundaries and sets visual standards.

• Data-Informed Decisions: Valuing the use of performance data to guide creative strategy, iteration, and optimization, ensuring that design contributes directly to business objectives.

• Collaboration & Mentorship: Fostering a supportive team environment where knowledge is shared, feedback is constructive, and junior members are actively developed.

• Agility & Adaptability: Embracing a fast-paced environment, being able to pivot quickly based on market trends, campaign performance, and evolving business needs.

• Brand Stewardship: A deep respect for brand identity and a dedication to maintaining its integrity across all touchpoints.

Collaboration Style:

• Cross-Functional Partnership: Actively engages with marketing, analytics, and product teams, speaking the language of both creative strategy and business performance.

• Open Feedback Culture: Encourages a safe space for constructive criticism and idea exchange among team members to collectively improve creative output.

• Proactive Communication: Maintains transparent communication regarding project status, potential challenges, and creative rationale with all stakeholders.

• Team-Oriented Problem Solving: Tackles creative challenges collaboratively, leveraging diverse perspectives to find innovative solutions.

📝 Enhancement Note: The company culture appears to value a blend of creative innovation and results-driven execution, supported by strong collaboration and a commitment to continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: The primary challenge will be to consistently create visually compelling creative that also meets strict performance metrics and conversion goals, requiring a nuanced understanding of both disciplines.

• Rapid Iteration Cycles: The need to rapidly design and test creative based on performance data can be demanding, requiring efficiency and a quick turnaround time without sacrificing quality.

• Mentoring Junior Talent: Effectively guiding and elevating the skills of a Motion Designer and Design Intern, providing direction that fosters their growth while meeting team objectives.

• Maintaining Brand Consistency at Scale: Ensuring brand integrity across a growing number of campaigns, channels, and potentially new marketing initiatives.

Learning & Development Opportunities:

• Advanced Performance Creative Techniques: Deepen expertise in understanding and designing for conversion-focused digital advertising across emerging platforms.

• Design System Mastery: Become a go-to expert for design systems, potentially leading their expansion and integration across new product areas.

• Creative Leadership Skills: Develop formal leadership capabilities through managing projects, mentoring designers, and contributing to strategic creative planning.

• Cross-Industry Insights: Gain exposure to diverse marketing strategies and creative approaches by collaborating with various departments and understanding business objectives.

📝 Enhancement Note: This role presents a significant opportunity to grow in a fast-paced environment by mastering the intersection of creative design and performance marketing, while also developing leadership skills.

💡 Interview Preparation

Strategy Questions:

• "Walk me through your process for developing a creative concept for a new B2C campaign, from brief to final asset, emphasizing how you incorporate performance insights." (Focus on strategic thinking, process, and data integration.)

• "Describe a time you had to push back on a creative brief. How did you articulate your concerns, and what was the outcome?" (Assess confidence, strategic advocacy, and problem-solving.)

• "How do you approach building or evolving a design system? What are the key components and challenges?" (Evaluate understanding of scalability, consistency, and documentation.)

• "How do you ensure brand consistency across various digital platforms and campaigns, especially when working with performance metrics?" (Test ability to balance brand integrity with marketing objectives.) Company & Culture Questions:

• "What excites you about Rebet's mission and its B2C focus?" (Demonstrate research and genuine interest.)

• "How do you approach mentoring junior designers and providing constructive feedback?" (Showcase leadership and team development skills.)

• "Describe your experience working in a fast-paced, agile marketing environment." (Highlight adaptability and ability to thrive under pressure.)

• "How do you measure the success of your creative work beyond aesthetics?" (Emphasize results-orientation and understanding of business impact.) Portfolio Presentation Strategy:

• Structure: For each project, clearly define the Objective, Your Role, Strategy, Process, Solution, and Results. Use visual aids effectively.

• Narrative: Tell a compelling story for each case study, highlighting problem-solving and creative thinking.

• Data Integration: Explicitly mention any performance data or metrics that influenced your design decisions or demonstrated the success of your work.

• Tool Proficiency: Briefly mention the tools used, especially Figma and Adobe Creative Suite, and how they facilitated your process.

• Brand vs. Performance: Be prepared to discuss how you navigated the balance between brand aesthetics and performance KPIs in your examples.

📝 Enhancement Note: Preparation should focus on demonstrating a strategic, data-informed approach to creative design, strong leadership potential, and a proven ability to deliver results in a B2C marketing context.

📌 Application Steps

To apply for this Senior Creative Designer position:

• Submit your application through the Rebet careers portal.

• Tailor Your Resume: Highlight your 5+ years of B2C creative experience, explicitly mentioning expertise in Figma, Adobe Creative Suite, brand identity, campaign design, and performance creative. Quantify achievements where possible (e.g., "Increased CTR by X% through optimized ad creative").

• Curate Your Portfolio: Select your strongest B2C projects that showcase brand identity work, multi-channel campaign executions, and any examples of performance-driven creative. Ensure your portfolio is easily accessible online (e.g., personal website, Behance, PDF).

• Prepare Your Case Studies: For each portfolio piece, be ready to articulate the objective, your role, strategic approach, creative process, and measurable results. Practice explaining how you balanced brand aesthetics with performance goals.

• Research Rebet: Understand Rebet's product/service, target audience, and current marketing efforts. Be prepared to discuss how your creative vision aligns with their brand and business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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