Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Tenengroup Ltd. (Oak & Luna)

Location: Brazil

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-06-15T07:55:49

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive the evolution of a D2C personalized jewelry brand's visual identity, ensuring cohesive brand expression across all digital touchpoints.

• Lead the conceptualization and execution of visual designs for product launches, seasonal campaigns, and ongoing marketing initiatives.

• Create compelling digital assets for web banners, landing pages, email marketing, and social media content, leveraging both traditional and AI design tools.

• Art-direct photoshoots and collaborate with cross-functional teams to translate brand strategy into impactful visual communications.

• Maintain and elevate brand guidelines, ensuring a high standard of aesthetic intuition and craftsmanship in all creative output.

📝 Enhancement Note: The role is for Oak & Luna, a D2C personalized jewelry brand within Tenengroup Ltd. This indicates a focus on premium aesthetics, direct-to-consumer engagement, and a product category that requires strong visual storytelling. The emphasis on "strong aesthetic intuition" and "bringing ideas to the table" suggests this is a strategic creative role, not purely production-based. The requirement for AI tool usage is a forward-thinking aspect for modern design operations.

📈 Primary Responsibilities

• Brand Direction & Consistency: Evolve and meticulously maintain the brand's visual language, including color palettes, typography, and layout principles, across all digital platforms (website, email, social media) to ensure strict adherence to brand guidelines.

• Campaign & Launch Visuals: Spearhead the visual concept development for new product launches and seasonal marketing campaigns, creating mood boards, style guides, and final design assets from ideation through to execution.

• Digital Asset Creation: Design a wide range of digital marketing materials, including high-converting homepage banners, engaging landing pages, eye-catching paid and organic social media assets, and aesthetically pleasing email marketing newsletters.

• AI-Assisted Ideation: Proactively utilize and experiment with AI design tools such as Midjourney and Firefly for rapid concept exploration, mood boarding, and initial visual ideation, ensuring the output aligns with the brand's sophisticated aesthetic standards.

• Art Direction & Collaboration: Provide art direction for photoshoots to ensure visual consistency and brand alignment, and collaborate closely with marketing, product, and web development teams to bring creative visions to life.

📝 Enhancement Note: The responsibilities highlight a hybrid role combining strategic brand stewardship with hands-on digital design execution. The inclusion of AI tools signifies a modern approach to design operations, requiring adaptability and an experimental mindset. Art direction for photoshoots is a key responsibility that bridges digital and physical product representation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Visual Communications, or a related field, or equivalent practical experience, is highly recommended for a Senior role.

Experience: A minimum of 5 years of progressive experience in graphic design, with a significant portion focused on digital design for D2C or premium lifestyle brands.

Required Skills:

• Portfolio Excellence: A robust portfolio showcasing exceptional visual taste, strong conceptual thinking, and a proven track record in digital design (web, email, social).

• Software Proficiency: Mastery of the Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for UI/UX and collaborative design workflows.

• AI Design Tool Fluency: Active, hands-on experience using AI generative design tools (e.g., Midjourney, Adobe Firefly) for concept development and asset creation.

• Brand Guideline Management: Demonstrated ability to develop, interpret, and strictly enforce brand guidelines across various media.

• Digital Marketing Design: Proven experience designing effective assets for digital marketing channels, including banners, social media graphics, and email campaigns.

• Art Direction Acumen: Experience art-directing photoshoots, understanding lighting, composition, and styling to achieve desired brand aesthetics.

• English Fluency: Excellent written and verbal communication skills in English for effective collaboration and concept articulation.

Preferred Skills:

• D2C/Fashion/Beauty Background: Prior experience within the fashion, beauty, lifestyle, or premium D2C e-commerce sectors.

• UI/UX Design Fundamentals: Familiarity with UI/UX principles, including responsive design layouts and user flow considerations.

• Marketing Automation Tool Experience: Experience with marketing automation platforms like Klaviyo for email design integration.

• Production Vendor Management: Ability to manage and collaborate with external production vendors or agencies.

• Graphic Design Software: Familiarity with additional design tools like Canva for broader team accessibility or specific project needs.

📝 Enhancement Note: The emphasis on a strong portfolio and "exceptional visual taste" is paramount for this role. The requirement for AI tool experience is a distinguishing factor. The preferred skills indicate a desire for a candidate who can integrate into an existing e-commerce marketing ecosystem.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling: Demonstrate through case studies how you've used design to tell a brand's story, particularly for D2C or lifestyle products.

• Digital Campaign Execution: Showcase end-to-end design processes for digital marketing campaigns, from initial concept and mood board to final asset delivery across multiple channels (web, social, email).

• Brand Guideline Application: Include examples where you've either developed or rigorously applied brand guidelines to ensure visual consistency across diverse marketing materials.

• AI Integration Examples: If possible, include examples of how AI tools were used in your workflow for rapid prototyping or concept exploration, demonstrating practical application beyond just generating images.

• Art Direction Examples: If applicable, include examples or descriptions of your art direction experience for photoshoots, highlighting how you achieved specific brand aesthetics.

Process Documentation:

• Workflow Design: Illustrate your process for managing design projects from brief to completion, including how you gather requirements, develop concepts, iterate based on feedback, and prepare final assets.

• Brand Consistency Protocols: Detail how you ensure brand consistency, including your approach to managing brand assets, style guides, and feedback loops with stakeholders.

• AI Tool Integration Strategy: Outline your approach to integrating AI tools into a design workflow, including quality control, ethical considerations, and how you maintain creative oversight.

• Cross-Functional Collaboration: Describe your methods for collaborating with marketing, product, and other teams to ensure design outputs align with overall business objectives and campaign strategies.

📝 Enhancement Note: The portfolio should not just be a collection of pretty pictures but should demonstrate a strategic approach to design, process, and problem-solving, particularly in a D2C e-commerce context. Highlighting the use of AI tools and art direction capabilities will be crucial.

💵 Compensation & Benefits

Salary Range: Based on the Senior Graphic Designer title, 5-10 years of experience, and the location in Brazil, a competitive salary range for this role would typically fall between R$7,000 to R$12,000 BRL per month, depending on the specific city, cost of living, and the candidate's proven experience and negotiation skills. This estimate considers industry benchmarks for senior creative roles in established e-commerce companies.

Benefits:

• Health & Wellness: Comprehensive health insurance plan, potentially including dental and vision coverage.

• Professional Development: Opportunities for training, workshops, and access to online design resources to stay current with industry trends, including AI design tools.

• Employee Discounts: Generous discounts on Oak & Luna's personalized jewelry products.

• Paid Time Off: Standard vacation days, public holidays, and potentially sick leave.

• Creative Environment: Access to a modern workspace and creative tools conducive to innovative design work.

Working Hours: This is a full-time, on-site position. Standard working hours are typically 40 hours per week, Monday to Friday, with potential for occasional flexibility during peak campaign periods.

📝 Enhancement Note: Salary estimation is based on general knowledge of senior design roles in Brazil's e-commerce sector. Actual compensation will vary. The benefits focus on professional growth and employee well-being, crucial for retaining creative talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (D2C - Direct-to-Consumer), specializing in personalized jewelry. This industry demands a keen understanding of consumer trends, aesthetic appeal, and effective digital engagement strategies.

Company Size: Tenengroup Ltd. is likely a medium-sized organization, given it operates multiple brands or has a substantial presence. Oak & Luna itself is described as "fast-growing," suggesting a dynamic and evolving environment. This size often means a balance between structured processes and the agility to adapt quickly.

Founded: While the founding date for Tenengroup Ltd. isn't provided, Oak & Luna's focus on personalized jewelry implies a brand built on emotional connection and craftsmanship. The company's emphasis on "taste, intimacy, and craft" points to a culture that values quality, detail, and customer connection.

Team Structure:

• The Senior Graphic Designer likely reports to a Creative Director, Head of Marketing, or a similar senior creative leadership role.

• The design team might consist of other designers (junior, mid-level), copywriters, and potentially a marketing coordinator.

• Close collaboration is expected with marketing managers, e-commerce specialists, product teams, and potentially web developers. Methodology:

• Data-Informed Creativity: While creative intuition is prioritized, decisions are likely informed by performance data from digital campaigns, website analytics, and customer feedback to optimize visual impact.

• Agile Campaign Development: The "fast-growing" nature suggests an agile approach to campaign planning and execution, requiring designers to be adaptable and responsive to market changes.

• Brand-Centric Approach: All creative output is expected to align with and enhance the brand's core values of taste, intimacy, and craft.

Company Website: https://www.tenengroup.com/ (parent company) and implied https://www.oakandluna.com/ (brand).

📝 Enhancement Note: The company culture emphasizes high aesthetic standards and a strong connection to the brand's emotional value proposition. The role requires a blend of creative independence and collaborative execution within a fast-paced D2C e-commerce environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It signifies a level of expertise and autonomy where the designer is expected to lead creative projects, mentor junior team members (if any), and contribute strategically to the brand's visual direction. The focus is on execution excellence, conceptual innovation, and brand stewardship.

Reporting Structure: Typically reports to a Creative Director, Marketing Manager, or Head of Brand. This structure allows for guidance on strategic direction while providing freedom in day-to-day design execution.

Operations Impact: The Senior Graphic Designer's work has a direct impact on customer perception, brand recognition, and conversion rates. High-quality visuals are critical for a D2C jewelry brand to convey luxury, trust, and emotional value, directly influencing sales and customer loyalty. Effective campaign visuals can drive traffic, engagement, and ultimately revenue.

Growth Opportunities:

• Lead Designer/Art Director: Potential to grow into a Lead Designer or Art Director role, overseeing a larger creative team and having more strategic input on brand campaigns and visual identity.

• Specialization: Develop deeper expertise in specific areas like UI/UX design, motion graphics, or advanced AI art direction.

• Cross-Functional Moves: Transition into Marketing Management or Brand Strategy roles by leveraging a deep understanding of visual communication's impact on business goals.

• Mentorship: Opportunity to mentor junior designers and contribute to the growth of the creative department's talent pool.

📝 Enhancement Note: This role offers a clear path for career progression within a creative function, with opportunities to take on more leadership and strategic responsibilities. The impact on business metrics is significant for a brand relying heavily on visual appeal.

🌐 Work Environment

Office Type: The role is described as "On-site," implying a physical office environment. This suggests a collaborative workspace designed to foster teamwork and spontaneous creative exchanges. The company likely provides a modern, well-equipped office.

Office Location(s): The primary location is Brazil. Specific city details are not provided, but the mention of "America/Cuiaba" timezone might suggest operations in central Brazil, though this is speculative. Candidates should confirm the exact office location.

Workspace Context:

• Collaborative Design Hub: The workspace is expected to be conducive to creative collaboration, with areas for brainstorming, design reviews, and team meetings.

• Technology & Tools: Access to high-performance computers, large monitors, and the necessary software licenses (Adobe Creative Suite, Figma, AI tools) is standard.

• Team Interaction: Frequent interaction with marketing, product, and potentially other creative team members to discuss project requirements, provide feedback, and align on creative direction.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, typically Monday through Friday. While the role is on-site, a fast-paced D2C environment might occasionally require flexibility to meet campaign deadlines.

📝 Enhancement Note: The on-site nature of the role emphasizes the importance of in-person collaboration and access to a dedicated creative workspace, which is often beneficial for design roles requiring intensive tool usage and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and portfolio by a recruiter or hiring manager to assess basic qualifications and creative alignment.

• Portfolio Presentation & Discussion: A dedicated session where the candidate presents their portfolio, discussing key projects, their role, design process, and how they leverage tools (including AI). This is where they demonstrate their "ideas to the table" approach.

• Skills Assessment/Design Challenge: Potentially a small, timed design exercise or a take-home challenge to evaluate practical skills, problem-solving abilities, and speed under pressure.

• Team/Stakeholder Interviews: Meetings with potential team members and key stakeholders (e.g., Marketing Manager) to assess cultural fit, collaboration style, and understanding of brand objectives.

• Final Interview: A conversation with senior leadership to discuss strategic vision, career aspirations, and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your visual taste, digital design expertise, brand direction capabilities, and experience with AI tools. Prioritize quality over quantity.

• Tell a Story: For each project, explain the brief, your role, the problem you solved, your creative process (including AI usage), the challenges faced, and the quantifiable results or impact.

• Highlight Brand Thinking: Demonstrate how you understood and evolved the brand's visual identity. For Oak & Luna, focus on projects that convey intimacy, craft, and premium quality.

• Showcase AI Integration: Clearly articulate how you used AI tools – was it for inspiration, rapid prototyping, asset generation, or something else? Explain your rationale and how you maintained quality control.

• Prepare for Art Direction Discussion: Be ready to talk about your experience art-directing photoshoots, your vision for Oak & Luna's visual style, and how you'd translate that into campaign assets.

Challenge Preparation:

• Understand the Brand: Deeply research Oak & Luna's current visual identity, target audience, and competitor landscape.

• Practice Design Thinking: Prepare to articulate your design process, focusing on how you approach problem-solving and generate creative solutions.

• AI Tool Familiarity: Be ready to discuss your experience with AI design tools and how you see them fitting into a D2C e-commerce design workflow.

• Communication Skills: Practice presenting your work clearly and concisely, focusing on impact and strategic thinking.

📝 Enhancement Note: The application process strongly emphasizes portfolio quality and the ability to articulate a creative process, including the strategic use of AI. Candidates should be prepared to "sell" their ideas and demonstrate a mature understanding of brand aesthetics and D2C marketing.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design work, including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, icons), and InDesign (layout, print collateral, interactive documents). High proficiency is expected.

• Figma: Critical for UI/UX design, prototyping, and collaborative design workflows. Experience with component-based design systems and collaborative features is key.

• AI Design Tools: Midjourney, Adobe Firefly, or similar platforms for rapid concept exploration, mood boarding, and potentially asset generation.

Analytics & Reporting:

• While not a primary tool for this role, familiarity with how design impacts web analytics (e.g., conversion rates on banners, click-through rates on emails) is beneficial. Understanding the use of tools like Google Analytics to interpret design performance could be a plus. CRM & Automation:

• Klaviyo (Preferred): Experience designing email templates and assets within Klaviyo or similar email marketing platforms. Understanding how design integrates with automation workflows is valuable.

Other Potential Tools:

• Canva (Advantageous): Familiarity with Canva for simpler assets or for enabling broader team use of templates.

• Project Management Tools: Experience with tools like Asana, Trello, or Jira for managing design tasks and workflows.

• Digital Asset Management (DAM): Understanding of how to organize and utilize digital assets within a DAM system.

📝 Enhancement Note: Mastery of Adobe Creative Suite and Figma is non-negotiable. The emphasis on AI tools and Klaviyo points to a modern, integrated digital marketing and design workflow.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A deep commitment to producing high-quality, aesthetically refined work that reflects the premium nature of personalized jewelry.

• Brand Integrity: Upholding and evolving the brand's visual identity with a keen eye for detail and consistency across all touchpoints.

• Innovation & Experimentation: Embracing new tools and techniques, such as AI, to push creative boundaries and explore novel design solutions.

• Collaboration & Communication: Working effectively with cross-functional teams, sharing ideas openly, and providing constructive feedback.

• Customer-Centricity: Designing with the end customer in mind, aiming to create meaningful and engaging visual experiences that resonate emotionally.

Collaboration Style:

• Proactive & Engaged: Expected to actively participate in creative discussions, offer informed opinions, and collaborate closely with marketing and product teams.

• Feedback-Oriented: Open to receiving and providing constructive feedback to refine designs and achieve optimal outcomes.

• Cross-Functional Integration: Seamlessly integrating design efforts with marketing campaigns, product launches, and website updates, understanding how design supports broader business objectives.

• Knowledge Sharing: Willingness to share insights on design trends, new tools (especially AI), and best practices with the team.

📝 Enhancement Note: The culture values high creative output, a strong sense of brand stewardship, and an innovative spirit, particularly with emerging technologies like AI. Collaboration is key, bridging creative vision with business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI with Human Creativity: Effectively integrating AI tools while maintaining a strong sense of artistic direction, originality, and brand integrity. Ensuring AI is a tool for enhancement, not a replacement for creative thinking.

• Maintaining Brand Consistency at Scale: Ensuring the evolving visual language remains cohesive across a rapidly growing D2C platform with diverse marketing channels.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to new campaign needs, market trends, and feedback, often under tight deadlines.

• Translating Intangibles into Visuals: Effectively capturing the emotional value, intimacy, and craft of personalized jewelry through design.

Learning & Development Opportunities:

• AI Design Mastery: Becoming a go-to expert in leveraging AI for creative workflows within the company.

• Advanced UI/UX Skills: Developing deeper expertise in user interface and user experience design for e-commerce platforms.

• Brand Strategy Influence: Contributing more significantly to the overall brand strategy and visual identity development.

• Mentorship Programs: Opportunities to mentor junior designers and develop leadership skills.

• Industry Exposure: Potential to attend design conferences or workshops relevant to D2C, e-commerce, or emerging design technologies.

📝 Enhancement Note: The role presents opportunities to be at the forefront of AI integration in design, offering significant growth in both technical skills and strategic creative leadership within a thriving D2C brand.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you evolved a brand's visual identity. What was your process, and what were the key considerations?" (Focus on brand direction, process, and strategic thinking.)

• "How do you approach art directing a photoshoot for a premium product like jewelry? What elements are critical?" (Assess understanding of visual storytelling, product representation, and aesthetic control.)

• "Walk us through a digital campaign you designed from concept to execution. What role did AI play, if any?" (Demonstrate end-to-end process, problem-solving, and AI integration.)

• "How do you ensure brand consistency across multiple digital platforms and campaigns, especially when working with new tools like AI?" (Tests understanding of brand guidelines and systematic approaches.) Company & Culture Questions:

• "What excites you about Oak & Luna's brand and the personalized jewelry market?" (Assess genuine interest and understanding of the brand's value proposition.)

• "How do you collaborate with marketing and product teams to achieve campaign goals through design?" (Evaluate teamwork and communication skills.)

• "Describe a situation where you had to balance creative vision with business objectives or technical constraints." (Assess problem-solving and strategic alignment.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your specific contribution, the challenges, your creative process (including AI use), and the outcome.

• Quantify Impact: Where possible, include metrics (e.g., increased conversion rates, engagement lift) to demonstrate the effectiveness of your designs.

• Highlight AI Usage: Be prepared to discuss your specific workflow with AI tools, showing how you guided the AI and refined its output to meet brand standards.

• Showcase Taste: Ensure the selection of projects clearly reflects the "exceptional visual taste" required, aligning with a premium D2C aesthetic.

• Engage and Discuss: Be ready for follow-up questions about your choices, techniques, and how you'd approach future projects for Oak & Luna.

📝 Enhancement Note: Candidates should prepare to not only showcase their design work but also articulate their strategic thinking, creative process, and how they leverage modern tools like AI to achieve business objectives for a premium D2C brand.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your CV and a comprehensive portfolio through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features digital design work relevant to D2C e-commerce, fashion, or lifestyle brands. Include specific examples demonstrating brand direction, campaign execution, and the strategic use of AI design tools.

• Resume Optimization: Tailor your resume to highlight the 5+ years of experience, mastery of Adobe Creative Suite and Figma, experience with AI design tools, and any art direction or D2C/fashion background. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on telling the story behind your projects, articulating your design process, and explaining your approach to AI integration and brand consistency.

• Company Research: Thoroughly research Oak & Luna and Tenengroup Ltd. Understand their brand voice, target audience, current visual identity, and competitors to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.