Sr. Graphic Designer & Production Manager

📍 Job Overview

Job Title: Sr. Graphic Designer & Production Manager

Company: VASA FITNESS

Location: Corporate - CO (Greenwood Village, Colorado, United States)

Job Type: Full-Time

Category: Creative & Media / Marketing Operations

Date Posted: 2026-07-24

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end visual production of prospect and member-facing creative assets across all marketing channels, ensuring brand consistency and high-quality execution.

• Translate campaign concepts and visual direction from a creative agency into production-ready deliverables for digital, social, email, and physical marketing efforts.

• Manage and mentor a Junior Graphic Designer, overseeing daily tasks, workflow, and quality control to foster professional development and team output.

• Uphold brand standards and ensure accuracy across a high volume of creative assets, adapting designs for channel-specific requirements and performance objectives.

• Drive the design and optimization of website pages, landing pages, and digital experiences that support brand, marketing, and conversion goals, applying UX/UI and mobile-first principles.

📝 Enhancement Note: This role is positioned as a senior individual contributor with direct management responsibilities, bridging creative strategy with high-volume production execution. It requires a blend of advanced design skills, production expertise, and leadership capabilities to ensure seamless brand representation across VASA Fitness's diverse marketing touchpoints. The emphasis on translating agency concepts into production-ready assets highlights a critical GTM enablement function.

📈 Primary Responsibilities

• Produce high-volume, prospect- and member-facing creative assets for digital channels including email marketing campaigns, paid social media ads (Meta, TikTok, YouTube), display advertising, and streaming platforms.

• Design and optimize website pages and landing pages, ensuring user-friendly, visually engaging experiences that align with brand messaging and drive conversion goals.

• Execute responsive and mobile-first design principles across all digital touchpoints, guaranteeing optimal viewing and interaction across various devices and platforms.

• Develop creative for in-club signage, environmental graphics, and digital out-of-home displays, ensuring brand consistency and impact within physical fitness facilities.

• Lead the production of static and motion-based assets for paid media, including short-form video advertisements (15- and 30-second spots), adapting creative to platform-specific formats and performance requirements.

• Manage and mentor one Junior Graphic Designer, including task prioritization, output review, and support for their professional development.

• Collaborate closely with VASA's external creative agency to ensure campaign concepts and visual direction are accurately translated and consistently applied across all channels.

• Prepare and deliver production-ready files for print, digital, and installation, adhering to all technical specifications and quality standards.

• Maintain brand integrity and consistency across all creative deliverables, from email newsletters to large-format in-club signage.

📝 Enhancement Note: The responsibilities clearly outline a role that is central to GTM execution, ensuring the visual integrity and marketing effectiveness of all outward-facing creative. The dual focus on individual contribution and team management, alongside agency collaboration, signifies a critical operational role within the brand marketing function.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for a Senior role with management responsibilities.

Experience:

• 5-7+ years of progressive graphic design experience, with a strong emphasis on production and a proven track record in marketing, brand management, or agency environments.

• Minimum of 4 years of experience in a high-volume production environment, consumer-facing role, or agency supporting consumer brands, demonstrating the ability to manage significant output.

• Experience in a formal or informal leadership capacity, mentoring or managing junior designers, is essential for team oversight and development.

• Experience contributing to or supporting video and motion-based projects is crucial for creating dynamic paid media assets. Required Skills:

• Advanced proficiency in Adobe Creative Suite, including expert-level skills in Photoshop, Illustrator, and InDesign for creating and manipulating digital and print assets.

• Strong command of Adobe Premiere Pro and After Effects for video editing, motion graphics, and animation production.

• Proficiency in Figma for collaborative design workflows, prototyping, and design system management.

• Deep understanding of production specifications for digital (web, email, social, paid media), print, and video formats to ensure seamless asset delivery.

• Proven ability to manage multiple concurrent projects effectively in a fast-paced, deadline-driven environment.

• Expertise in UX/UI best practices, accessibility standards, and mobile-first design principles for web and digital experiences.

• Strong understanding of brand guideline adherence and ability to maintain visual consistency across diverse marketing channels. Preferred Skills:

• Familiarity with or ability to quickly learn digital signage platforms and content management systems (CMS) for in-club digital displays.

• Experience with CRM platforms and email marketing tools for designing and optimizing email campaigns.

• Understanding of A/B testing principles in relation to digital creative and landing page optimization.

• Basic knowledge of SEO best practices as they relate to website and landing page design.

📝 Enhancement Note: The qualification requirements are robust, emphasizing hands-on technical skill with industry-standard design software and a comprehensive understanding of multi-channel production. The inclusion of Figma points towards modern collaborative design practices, while the experience in high-volume production and leadership indicates a need for operational efficiency and team management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio demonstrating extensive work across both digital (email, paid media, display, web design, social media graphics) and physical (print collateral, in-club signage, environmental graphics) channels.

• Case studies that highlight the process of translating campaign concepts or agency direction into final, production-ready assets, showcasing problem-solving and execution.

• Examples of website and landing page designs, emphasizing user experience, mobile responsiveness, and conversion-oriented layouts.

• Demonstrations of video and motion graphic capabilities, including examples of static to motion asset adaptations for paid media.

• Visual evidence of maintaining brand consistency and quality across a diverse range of deliverables and formats. Process Documentation:

• Showcase ability to document and standardize creative production workflows for high-volume output, detailing steps from brief to final asset delivery.

• Provide examples of how feedback from creative agencies or marketing teams was incorporated into design iterations and final production.

• Illustrate the process of adapting creative for different channel specifications (e.g., ad platform requirements, print production specs, email client compatibility).

• Demonstrate how quality control and brand adherence checks are integrated into the production process.

📝 Enhancement Note: For a role combining senior design with production management, the portfolio must not only showcase creative output but also the operational rigor behind it. Evidence of process management, quality control, and the ability to scale creative production efficiently will be critical for evaluation.

💵 Compensation & Benefits

Salary Range: $85,000 - $95,000 Annually

Benefits:

• Two complimentary gym memberships (one for personal use, one to gift).

• 401k options with potential company match (details not specified).

• Salaried Employee Benefits:

  • Flexible Vacation Plan

  • Paid Holidays

  • Paid Parental Leave

  • Comprehensive Health Insurance

  • Dental Insurance

  • Vision Insurance Working Hours: Full-Time, approximately 40 hours per week. The role is based on-site at the Corporate CO office.

📝 Enhancement Note: The salary range is competitive for a Senior Graphic Designer with Production Management responsibilities in the Denver metropolitan area, reflecting the blend of creative expertise and operational oversight. The comprehensive benefits package, especially the flexible vacation and parental leave for salaried employees, adds significant value.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fitness and Health Services. VASA Fitness operates within the competitive fitness industry, focusing on providing inclusive, accessible, and on-trend fitness experiences. Their brand emphasizes community, unity, passion, love, integrity, fun, and trust.

Company Size: VASA Fitness is a significant player in the fitness market, operating multiple locations. While the exact company size isn't detailed here, its operational scope suggests a mid-to-large enterprise with a substantial employee base.

Founded: VASA Fitness has been established for a period that allows it to be a recognized brand in its market, implying a solid operational foundation and growth trajectory. The "Great Place to Work" certification indicates a strong emphasis on employee experience and a positive work environment.

Team Structure:

• The Sr. Graphic Designer & Production Manager reports directly to the Director of Brand, indicating a clear reporting line within the marketing or brand department.

• This role will eventually manage one Junior Graphic Designer, establishing a small but critical team for creative production.

• Close collaboration with an external creative agency is a key element, suggesting a hybrid model where strategic campaign concepts are developed externally and executed internally.

• Cross-functional collaboration will likely occur with marketing, CRM, and development teams to ensure integrated digital experiences and campaign effectiveness. Methodology:

• Data-Driven Creative: While not explicit, the emphasis on conversion goals, performance objectives, and optimization suggests that creative decisions are informed by marketing data and analytics.

• Process Optimization: The role's core function involves establishing and maintaining efficient creative production processes to handle high volumes and tight deadlines, indicating a focus on workflow efficiency.

• Brand Consistency: A central methodology will be ensuring all creative output rigorously adheres to established brand guidelines and visual direction, regardless of channel or format.

Company Website: https://vasafitness.com/ (Inferred from domain_derived)

📝 Enhancement Note: VASA Fitness appears to cultivate a positive and community-focused culture, as evidenced by their stated values and "Great Place to Work" certification. For operations professionals, this suggests an environment that values collaboration, integrity, and a fun, supportive atmosphere. The hybrid agency-internal creative model is a key operational consideration.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Senior Individual Contributor position with foundational management responsibilities. It's a critical juncture for designers who want to move into leadership while maintaining hands-on creative execution. The scope includes direct impact on brand representation and marketing effectiveness across all channels.

Reporting Structure: Reporting to the Director of Brand provides visibility to senior leadership and strategic brand initiatives. The direct report (Junior Graphic Designer) allows for developing managerial and mentorship skills.

Operations Impact: The Sr. Graphic Designer & Production Manager has a direct and significant impact on VASA Fitness's Go-To-Market (GTM) strategy by ensuring all visual communications are on-brand, engaging, and effective. This role is crucial for translating marketing campaign objectives into tangible creative assets that drive member acquisition, retention, and brand perception.

Growth Opportunities:

• Leadership Development: Potential to grow into a full Creative Director or Art Director role, managing a larger creative team and having more influence over strategic creative direction.

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, UX/UI for fitness tech, or large-scale environmental branding.

• Process Improvement: Lead initiatives to further optimize creative production workflows, potentially implementing new tools or methodologies that enhance efficiency and quality across the organization.

• Cross-functional Exposure: Develop a deeper understanding of marketing analytics, CRM strategies, and web development by working closely with other departments, enhancing overall GTM and operations acumen.

📝 Enhancement Note: This role is an excellent stepping stone for a designer looking to expand their influence beyond pure execution into team leadership and operational process improvement within a dynamic GTM environment.

🌐 Work Environment

Office Type: The role is based at the Corporate CO office, suggesting a professional office setting supporting the VASA Fitness network. The description mentions potential temperature variations and ambient noise from gym equipment, implying the office might be co-located with or near fitness facilities, or that site visits to clubs are part of the role.

Office Location(s): 7100 E Belleview Ave Suite 303, CO Corporate Office, Colorado, 80111 (Greenwood Village, Colorado). This is a suburban office park location, likely with standard office amenities.

Workspace Context:

• Collaborative Environment: The role requires working closely with the Director of Brand, a Junior Graphic Designer, and potentially other marketing/operations teams. Collaboration with an external agency is also a key aspect.

• Tools & Technology: Access to a full suite of Adobe Creative Suite software, Figma, and likely other project management and communication tools essential for high-volume creative production.

• Team Interaction: Opportunities for regular interaction with the immediate design team, brand leadership, and cross-functional stakeholders to ensure alignment on creative projects.

Work Schedule: The standard working hours are approximately 40 hours per week, typical for a full-time salaried position. Given the high-volume nature of the role, there may be occasional requirements for flexibility to meet urgent deadlines or campaign launches.

📝 Enhancement Note: The work environment is a blend of dedicated creative production space and collaborative interaction. The proximity to fitness facilities (implied) could offer unique on-site creative opportunities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience, technical skills, and creative output.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing their process, decision-making, and how they handle production challenges and team management. Expect questions on specific software proficiency and creative problem-solving.

• Behavioral & Team Fit Interview: Discussions focusing on collaboration, leadership approach (especially regarding mentoring the Junior Designer), and cultural alignment with VASA Fitness's values.

• Final Interview: Potentially with the Director of Brand or other senior marketing leaders to discuss strategic alignment and overall fit for the role and company.

Portfolio Review Tips:

• Showcase Breadth and Depth: Ensure your portfolio clearly demonstrates experience across all channels mentioned (digital, print, video, social, web) and highlights your production capabilities.

• Highlight Leadership & Process: Include examples of how you've managed projects, mentored junior team members, or improved production workflows. Clearly articulate your process for translating agency concepts into final assets.

• Quantify Impact: Where possible, use metrics to demonstrate the effectiveness of your designs (e.g., conversion rates for landing pages, engagement rates for social ads).

• Tailor to VASA: Show an understanding of the fitness industry and VASA's brand. If possible, include speculative work that aligns with their aesthetic and marketing needs.

• Be Prepared to Discuss: Be ready to walk through your design choices, production challenges overcome, and how you managed competing priorities and deadlines.

Challenge Preparation:

• Expect a creative challenge that may involve adapting existing campaign creative for a new channel, designing a series of assets for a specific campaign, or a scenario-based question about managing a production bottleneck or a junior designer's performance.

• Practice articulating your thought process, design rationale, and production plan concisely. Focus on how you would ensure brand consistency and meet deadlines.

📝 Enhancement Note: The interview process will heavily scrutinize both creative talent and operational/leadership capabilities. A well-structured portfolio that clearly articulates process and impact, alongside preparation for scenario-based questions, will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects for comprehensive design and video production.

• Figma: Essential for collaborative design, prototyping, and managing design systems, reflecting modern workflow practices.

• Project Management Software: Likely to utilize tools such as Asana, Trello, Monday.com, or similar for task management, workflow tracking, and team collaboration.

Analytics & Reporting:

• Google Analytics: For understanding website and landing page performance, informing design optimizations.

• Social Media Analytics Tools: Native analytics within platforms (Meta Business Suite, TikTok Ads Manager) and potentially third-party tools for tracking paid media creative performance.

• Email Marketing Platform Analytics: To review email campaign performance metrics (open rates, click-through rates) and inform future design decisions.

CRM & Automation:

• CRM Software (e.g., Salesforce, HubSpot): While not directly managed, understanding how creative assets integrate with CRM campaigns and member journeys is beneficial.

• Email Service Providers (ESPs) (e.g., Mailchimp, Constant Contact, Klaviyo): Familiarity with ESP capabilities for email design and deployment.

• Digital Signage Content Management Systems (CMS): Ability to learn and operate specific CMS platforms for in-club digital displays.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Understanding how creative assets are utilized and measured within CRM, ESP, and analytics platforms is crucial for optimizing GTM effectiveness.

👥 Team Culture & Values

Operations Values:

• Unity & Collaboration: Emphasized through cross-functional teamwork, agency partnerships, and team leadership, aiming to achieve shared marketing and brand objectives.

• Passion & Integrity: Driving high-quality creative output with dedication and honesty, ensuring that all visual communications authentically represent the VASA Fitness brand and values.

• Fun & Trust: Fostering a positive and supportive work environment where team members can express creativity, rely on each other, and contribute to an uplifting experience.

• Efficiency & Precision: A core operational value, essential for managing high-volume creative production under tight deadlines while maintaining brand standards and accuracy.

Collaboration Style:

• Agency Partnership: Working closely with an external creative agency to align on strategic campaign direction and ensure seamless execution of creative concepts.

• Cross-functional Integration: Close collaboration with marketing, CRM, and development teams to ensure that creative assets support broader business objectives and integrate effectively with digital platforms and member communications.

• Mentorship & Feedback: A constructive approach to team leadership, involving providing clear direction, actionable feedback, and support for the professional growth of the Junior Graphic Designer.

📝 Enhancement Note: The company culture appears to be a blend of energetic, community-focused fitness brand values and a disciplined, process-oriented operational approach necessary for high-volume creative production.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production Demands: Consistently delivering a large volume of high-quality creative assets under tight deadlines requires exceptional organizational skills and efficient workflow management.

• Balancing Creative Vision with Brand Consistency: Effectively translating agency concepts while strictly adhering to brand guidelines and channel-specific requirements can be demanding.

• Managing Junior Team Members: Developing and leading a junior designer requires strong communication, mentorship, and delegation skills, alongside performance management.

• Adapting to Evolving Digital Platforms: Staying current with the latest design trends, platform specifications, and best practices for digital media (especially paid social and video) is an ongoing challenge.

Learning & Development Opportunities:

• Advanced Design & Production Techniques: Opportunities to refine skills in motion graphics, video editing, and potentially explore emerging design technologies or platforms.

• Leadership & Management Skills: Developing expertise in team management, performance feedback, and workflow optimization through direct experience.

• GTM Strategy Involvement: Gaining deeper insight into marketing campaign strategy, performance metrics, and how creative directly impacts conversion and brand perception.

• Cross-Functional Collaboration: Expanding knowledge in areas like CRM, web development, and marketing analytics through close work with other departments.

📝 Enhancement Note: This role offers significant opportunities for professional growth by tackling complex production challenges and developing leadership skills within a dynamic marketing environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a high-level campaign concept from an agency into a series of production-ready assets for multiple channels like email, social media, and in-club signage." (Focus on workflow, asset adaptation, quality control)

• "How would you manage and mentor a Junior Graphic Designer, ensuring they meet deadlines and brand standards while supporting their professional development?" (Focus on leadership style, feedback delivery, delegation)

• "Imagine a scenario where a paid media campaign's creative assets are underperforming. What steps would you take to analyze the issue and propose design-based solutions?" (Focus on data-driven design, A/B testing, iterative improvement) Company & Culture Questions:

• "VASA Fitness values unity, passion, love, integrity, fun, and trust. How do these values translate into your approach to creative production and team leadership?" (Focus on cultural alignment, collaborative spirit)

• "Describe your experience working with external creative agencies. How do you ensure alignment and maintain brand consistency when working with external partners?" (Focus on collaboration, communication, brand stewardship)

• "How do you prioritize your workload and manage multiple projects with competing deadlines, especially in a high-volume environment?" (Focus on organizational skills, time management, efficiency) Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your career and approach to design production. Then, select 3-5 key projects that best demonstrate your multi-channel expertise, production capabilities, and any leadership experience.

• Tell the Story: For each project, clearly articulate the brief/challenge, your role and process, the creative solutions you developed, the production steps involved, and the measurable results or impact achieved.

• Demonstrate Technical Proficiency: Be ready to discuss specific software used, production techniques, and how you handled technical requirements for different channels.

• Highlight Management Skills: If you have management examples, weave them into your project discussions or have a dedicated segment on your leadership approach.

• Engage and Interact: Treat it as a collaborative review. Be open to questions and discussion, and show enthusiasm for VASA Fitness's mission.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative execution, operational efficiency, and leadership potential. Articulating a clear process for production, quality control, and team management will be crucial.

📌 Application Steps

To apply for this Sr. Graphic Designer & Production Manager position:

• Submit your application through the VASA Fitness careers portal via the provided ADP link.

• Resume Customization: Tailor your resume to highlight your 5-7+ years of graphic design and production experience, emphasizing your proficiency in Adobe Creative Suite, Figma, and multi-channel creative execution. Clearly list any experience in team leadership or mentorship.

• Portfolio Preparation: Curate a digital portfolio that showcases a diverse range of work across digital, print, and video formats. Include case studies that detail your production process, problem-solving, and any impact metrics. Ensure it's easily accessible (e.g., via a link on your resume or LinkedIn).

• Interview Practice: Prepare to discuss your portfolio in detail, answer scenario-based questions about production management and team leadership, and articulate how your skills align with VASA Fitness's values and GTM needs.

• Company Research: Familiarize yourself with VASA Fitness's brand, current marketing campaigns, and their stated company values. Understand their position in the fitness industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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